Interview

Up Next: Britney Manson

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Photo Credit: Milena Zara

Multi-talented artist, model, influencer, and provocateur, Britney Manson began her music career in 2021 with the release of several singles, including collaborations with Bill Kaulitz (Tokio Hotel) and Tubegirl.

As a trans model and influencer, Britney earned opportunities on prestigious runways, including Paris and Berlin Fashion Week, and campaigns with Italian fashion houses Valentino and Etro. Britney has a rapidly growing fanbase boasting 2.5M followers on TikTok and over 4M monthly Spotify listeners.

Britney Manson, has released her latest single ‘American Dream,’ which will be accompanied by her first-ever music video (out April 19). The single follows her viral hit ‘FASHION,’ which to date has garnered over 120M streams globally.

Drawing from her own experiences and aspirations, ‘American Dream’ channels the relentless pursuit of success. Reflecting on her journey, Britney explained: “I want to be the most mainstream from the underground artists and most underground from the mainstream ones, that’s Britney fucking Manson!”

What’s the story behind your latest single ‘American Dream’?

This song is all about the dreams of being successful! It’s all about being unstoppable, “do or die” when it comes to your goals. I wanted to create the whole song as if it was a crazy insomnia, telling you “hold me…what you are waiting for? You can get me, but you need to work so hard! I am your dream!

‘American Dream’ nods to the sounds of the late 2000s and early 2010s. Aside from Britney Spears's 'Blackout' album what are 3 things that inspire you from that era?

At first, the one and only, Tokio Hotel- Humanoid album. It’s so underrated, but it’s one of my top-3 albums so far, even the best one. Up next is “Born This Way” album by Lady Gaga, it has a crazy influence on me as an artist. Kazaky, Far East Movement, Robyn, Will.i.am, Nicola Formichetti, Gareth Pugh…there’s a lot of inspiration! Early 2010s are so underrated, so lemme bring it back xx 

You’ve walked prestigious runways and worked with top fashion houses. How does your experience in the fashion world influence your approach to music and performance?

I’m addicted to the fashion industry since I can remember myself. I mean it’s not only about the clothes- it’s a different world, and you can be whatever you want, just create your own outfit and put some glitter on! I’d like to describe my music as a fashion core- I want to bring all the fashion energy into the music world. 

If you were to send a message to new fans to know you and your music better, what would that message be?

At first- thank you for listening, and welcome to my world! And Up next-Please read my lyrics, they’re so meaningful! Read every single word, it’s there for a reason.

A moment in your career that had the most impact on your work.

The morning when I was reached by Billboard and had a Vogue article. I’ll never forget this day.

What is your most valuable piece of advice for new artists?


 Stay on your side. Do what YOU want, the time will come!

3 women who inspire you

Lady Gaga, Britney Spears, Natasha Poly

What would a dream music collaboration be?

Lady Gaga and Tokio Hotel. 

3 things you can't live without in your bag

My lipgloss, cigarettes and AirPods 

What's one genre or style of music you haven't explored yet but would love to experiment with in the future?

Unpopular fact, but I’m listening to rock music during my whole life! Green Day, Linkin Park, Blind Channel, Evanescence, Quantic…it’s so unexpected, ikr :) not sure I’d like to switch my genre to rock only, but I’d love to try at least once!

Listen to American Dream

Britney Manson in social media: TikTok & Instagram

Website: https://britneymanson.com

Music Insider: Linda Walker

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Linda Walker is a music industry executive with a commitment to integrity and a passion for nurturing talent. She is known for her success in forming partnerships with top artists such as Ed Sheeran, Coldplay, and Dua Lipa.

Linda’s adept communication and stakeholder engagement have facilitated collaborations with major digital music platforms like Apple, Spotify, YouTube, TikTok and Amazon, driving successful campaigns worldwide.

She has been recognized as a prominent advocate for Women in the Music Industry, earning her a place in Music Week's Women in Music, Roll of Honour in 2020.

How did you get your start in music?

I used to spend all my spare time (and money!) in a local Indie Record Store. They got so used to me being in there, one day they offered me a job. I was working in a law office at the time, but I handed my notice in that same day, started in the record store the following week, and absolutely loved my job from day one. Through working in the store, I met many sales reps that worked for the record labels, and I basically drove them all crazy by asking them to get me a job! Eventually, through continually plugging away, I got an interview at Warner Music to be part of their sales team. I really thought I had messed up the interview, but I got the job and never looked back.

Your career has been marked by successful partnerships with globally renowned artists like Ed Sheeran, Coldplay, and Dua Lipa. Can you share some key strategies you’ve employed to cultivate these creative commercial partnerships? 

Partnership is the keyword when you are working on campaigns such as these. Great relationships and a clear understanding of how your commercial partners work is essential to building a strong, commercially, and creatively impactful partnership. The starting point for me has always been to dig into the key objectives for a project from the artist, management and label’s perspective, and then to build a commercial strategy and partnership plan that achieves these objectives. With huge global artists like Ed, Coldplay and Dua, you must approach everything you do with a global mindset, building plans that are truly global in their ambition and reach.

Can you provide insights into how you approach and build strong relationships in the music industry - e.g. with stakeholders or music companies?

Relationships are a two-way thing and need to be nurtured, so be an active listener and remember, if you are building anything, you must keep coming back to it. I also think it’s important to be your true self, people will respect you for that and will generally see through you if you put on an act.

As a leader in transforming a music business into a predominantly digital operation, what challenges did you face, and how did you overcome them?

I remember when as a business, we first started speaking about digital music platforms, there was a slightly reluctant and fearful attitude towards the change. I always felt that we just needed to embrace the change and actively look for the positive impact it would have on our business. I jumped at the chance to work with iTunes when they first launched a store in the UK, as it just felt so exciting to be involved with something new and future facing. My point is, embrace the change!

What advice would you give to independent artists or smaller labels looking to optimize their strategies for a successful music release?

I don’t think there has ever been a better time to be an independent artist or label. You now have the tools to do so much for yourselves and you understand your audience better than anyone. There is an overwhelming amount of music released onto streaming platforms every single day, and it’s hard to get cut through, however, I would say focus your energy on what you can control, rather than what you can’t. Actively help your audience to find your music, they are your audience and your fans, not the streaming platforms’ so build that fan relationship and allow them to be part of your journey. This relationship goes beyond just streaming consumption so build a commercial strategy that encompasses all the elements that speaks to your audience.

What are some key trends or changes you currently observe in the music industry? - e.g. AI or anything else?

Well, leading on from the previous question, there is certainly an exciting time ahead for the independent sector. My old school record store self is delighted to see how well vinyl is doing and to see the indie retail sector so strong. AI is here to stay and will continually evolve, so as an industry, we need to grow with it, embrace the change and not be scared. There are going to be positive impacts, as well as negative, so the industry needs to pull together to harness the positives and work with legislators to protect against the negatives.

In your journey, how have you effectively balanced the creative aspects of the music industry with the necessary business acumen? 

Creativity is at the heart of the music industry, and I hope that never changes! Having a clear commercial strategy that delivers on short, mid and long-term goals, can easily weave together creative ideas alongside business ambition. One is not exclusive of the other.

What tips can you share with aspiring professionals to strike a harmonious balance between artistic vision and commercial success?

Understand what success means to you, it’s actually quite an individual thing to measure. Understanding this helps you to map out the steps needed to achieve your goals and how your artistry feeds into these plans. You should always remember why you do what you do and be your authentic self. Your passion, authenticity and purpose will drive you forward.

Tips on finding your first music job?

Work hard on building out your network and never be afraid to reach out to people who you find interesting and whom you think you could learn from. I can’t tell you how many people that I’ve never met before, have agreed to jump on a call or meet me for a coffee. The worst that can happen is that they don’t reply or say no, but you’ll probably be surprised by how many people will say yes. Also, don’t shut yourself off to one specific type of role, learn as much as you can about the industry (from your newly formed network) as there may be roles that you didn’t even know existed that spark your interest.

Tips for anyone who wants to get into your industry

Learn as much as you can about how the industry works. You have many resources available to you, so use them. And remember, music is a broad industry so don’t be afraid to explore all options.

Connect with Linda Walker

Artist Spotlight: Salle

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Nigerian artist Salle has amassed a growing fan base with her debut track "Icon," which gained viral attention on TikTok and Spotify. Following the success of the song, Salle released her second single, 'Countdown.'

Produced by Monro and mixed by JAE5, 'Countdown' serves as a preview of Salle's upcoming debut EP. The song is a reflective exploration of impermanence and the significance of embracing the present. Salle's vocals dazzle on this track, cementing her status as an emerging talent worth keeping an eye on.

How did your viral street performance in Lagos influence your decision to pursue music professionally?

It made me grow passionate about music as I’ve neglected and never believed in my talent, after the video went viral I Dre so much strength from everyone who supported me and believed in me.

What 1 valuable lesson have you learned as an emerging artist?

One valuable lesson I’ve learned as an artist is not to acknowledge any kind of pressure whatsoever. It’s me versus me and I’m doing my best to be the best version of myself.

What is your top advice for new music artists 

Be yourself, acknowledge every feeling and every experience you may meet positive or negative and in all improve your craft it’s the only thing that makes us artists.

If you could collaborate with any artist, who would it be and why?

I’d love to collaborate with lots of amazing artist but since I have to pick one off my list it’ll be “Rema” because of his mysterious tune that I enjoy.

Can you share a favorite moment from your journey in the music industry so far?

A favorite moment from my journey in the music industry so far will be the when I put out “ICON” it was the most liberating and remarkable so far.

What are your goals for the future as you continue to pursue your music career?

My goal for the future is to keep improving in my sound and in all aspect of my life.

3 things I can’t live without in my bag

Sunglasses, perfume and cash.

Artist Spotlight: Kelly Moran

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Kelly Moran, shot by Brandon Bowen

New York-based composer and producer Kelly Moran has spent the past decade challenging traditional piano conventions with an experimental approach.

Moran has collaborated with artists such as Oneohtrix Point Never and FKA Twigs, composing for classical musician Margaret Leng Tan and working with contemporaries like Kelsey Lu and Yves Tumor. Her solo albums, "Bloodroot" and "Ultraviolet," have explored extended piano techniques and received critical acclaim across various genres.

Her upcoming album, "Moves in the Field," moves away from prepared piano techniques and instead focuses on a more experimental use of the instrument, similar to her previous work on "Ultraviolet."

The inspiration for "Moves in the Field" originated from Moran's experience composing a piano duet with Missy Mazzoli in early 2020. During this collaboration, Yamaha Music loaned her a Disklavier—a state-of-the-art player piano, capable of surpassing human capabilities in composition.

During the pandemic, Moran began composing with the Disklavier as her duet partner in isolation. The duets between Moran and the Yamaha Disklavier embody her pursuit of both technical precision and emotional resonance, creating an interplay between human performance and the Disklavier's automation, resulting in multi-layered compositions.

Influenced by both classical minimalism and contemporary electronic music, "Moves in the Field" serves as a bridge between two distinct musical worlds. Mixed and recorded by Dan Bora (known for his collaborations with Philip Glass), and mastered by Joshua Eustis of Telefon Tel Aviv, the album exemplifies Moran's bold artistic vision and technical prowess.

"Moves in the Field" marks a departure from Moran's previous works, positioning her in a compositional league of her own. The album explores themes of humanity versus technology and the interplay between technicality and musicality. Released under Warp Records, it firmly establishes Kelly Moran as a leading figure in modern music.

What sparked your transition from prepared piano to the Disklavier piano, and how did it inspire the new direction for "Moves in the Field"?

My last record was music for prepared piano and electronics that was based heavily in improvisation. When I set out to make a new record, I intended to make another album exploring prepared piano, but this time with more repetitive song structures and loop-based grooves to evolve the rhythmic feel of the previous record. All the music from Ultraviolet was so loose and unmetered, and I wanted to create music people could dance to. But unfortunately after I began writing the record in this direction, I became bored and uninspired by the prepared piano because the pandemic hit. I needed fresh inspiration to feel motivated, and working with the familiar sound of the prepared piano wasn’t doing it for me.

Around this time, Yamaha loaned me a disklavier player piano, and it provided a new way for me to compose and interact with the piano. I suddenly had a flood of new ideas that I wanted to explore, and it was then when I decided to abandon the prepared piano music and head in a fresh direction. 

The album title draws a connection to skating rudiments. How does this thematic element tie into the music and what role did the Disklavier play in bringing these movements to life?

I started figure skating as a hobby a few years ago, and all skaters learn basic patterns to master control over your blade edge. These patterns are called Moves in the Field, as the ice rink is often referred to as the field. You’re supposed to practice small simple patterns so you can build up your skills to achieve more intricate, difficult moves. I saw a lot of parallels in the process of learning to skate and learning how to play music - moves in the field are like scales and arpeggios for musicians.

When I started working with the disklavier, I would often record a simple pattern and then complicate it by adding layers, so it reminded me a lot of the practice of building up skating skills so you can skate more difficult elements.

How did you use the Disklavier in these compositions?

A Disklavier is a player piano that allows you to record your performance and have the piano play it back with expressive and dynamic accuracy. It uses an advanced system of MIDI to translate the touch of a pianist to MIDI information and have the playback sound identical to the performance that was played into it.

One of my favorite aspects of working with this piano is being able to listen to my music being played on the piano from the listener’s perspective. As a pianist, I can be very emotional and get swept up in the music I’m playing because it feels so good physically. But this doesn’t always sound the best from the listener’s perspective - some songs need more sensitivity and control, and I wouldn’t realize this if I weren’t able to listen back to my playing the way the disklavier plays back my performances. 

Did you encounter any challenges or revelations during the compositional process?

When working with a player piano, it’s very tempting to want to over-correct in the editing process. You have the ability to record a take and then delete all your wrong notes, or correct your dynamics. But the more you edit your playing, the less human it sounds, and I had to find a middle ground between perfection and expression.

Moves in the Field seems to bridge classical minimalism with modernized and synthesized textures found in electronic music. How did you balance these influences?

I like to write a lot of dancey patterns that might be found in techno or other dance music - I was working a lot with my synth arpeggiator on early versions of the music. It was fun sending these MIDI patterns to an acoustic piano because it’s the kind of music I would never physically play on the piano, but still sounds very satisfying to listen to. I used a sub bass as the only non-piano sound on the album just to add a bit of weight to the low end because I wanted to keep the focus on the purity of the acoustic piano sound.

The album is mixed and recorded by Dan Bora, known as Philip Glass' sound engineer. How did this collaboration impact the overall sound of Moves in the Field?

Philip Glass has been a huge inspiration for me as a composer and his music always sounds incredible. Because this record is more reliant on the acoustic piano sound and less on electronic elements (than a low of my past works) I wanted to try to work with an engineer who was very experienced in mixing classical music. Dan was extremely thorough and mathematical in his mixing, which is very different from my approach, but I learned so much from him about all the little ways you can make a piano sound better on a recording!

Kelly Moran, shot by Brandon Bowen

Does this album mark a departure from your previous works, defining a new sound? 

It doesn’t feel like a total departure to me, honestly. I’ve made a lot of records and most of them exist in their own unique sound world. This record felt like going back to my roots as a pianist, because piano was the first instrument I ever learned and so much of my experience as a composer has been about combining the piano with other sounds, or manipulating its sound in some way. I tried to restrain myself in some way by working only with the acoustic, natural sound of the piano as the main basis for the pieces, instead of relying on electronic or synthesized sounds.

As a musician, do you draw inspiration from other genres?

I listen to a lot of music, and most of it is not in the vein of music I write. I think I get most of my inspiration from artists who make music completely different to what I make. 

How do you tap into your creativity on particularly tough days?

Get out of your house, get your body moving. I like going on runs to clear my head and reset my energy. Make contact with a friend if you’ve been home alone all day. Even though I make most of my music alone, I don’t recommend letting yourself get too isolated from the world. It’s important to connect with other people and find purpose outside of your own creative practice.

What’s your top advice for artists who want to enter this industry?

In order to pursue music for a living, it has to be your main passion. I never allowed myself to entertain the possibility of doing anything but music for a living because I knew I would be miserable. You have to be in it for the right reasons.


  • Interview by ninakeh for shesaid.so

Moves in the Field is out now on Warp Records

Up Next: ANANYA

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Ananya’s Photo by Sophia French

Ananya, the Zimbabwean-born rising singer/songwriter based in London, is a multi-talented artist excelling in music. Her latest single, "Macy Gray," pays homage to the legendary artist and is part of her debut EP, "I Woke Up One Night." With over half a million streams, the EP features hit tracks like "Bad for You" and "Gone (Forever)," showcasing Ananya's emotive vocals and reflective songwriting.

Beyond music, Ananya co-founded The Nani Wellness Project to raise awareness about mental health issues in Zimbabwe. This showcases Ananya as a notable presence in the global music scene, combining her musical talent with a commitment to creative expression and mental health advocacy.

If you had to pick one song from your new EP to introduce someone to your music, which one would it be and why?

I think it’d have to be ‘macy gray’. I’m often back and forth when it comes to my favorite song from ‘i woke up one night’, but I tend to lean towards the more vulnerable, melancholic tracks. I think that ‘macy gray’ really encompasses a common feeling and tackles the concept that although tough, remembering the truth, rather than only the good, is vital in moving on. 

What's the weirdest inspiration you've drawn for a song?

Throughout this EP, being inspired by my dreams was a new point. It’s something that hadn’t ever happened to me, but I welcomed it with open arms when it came. It started with ‘bad for you’ when I woke up from a nightmare; I dreamed about disloyalty, which turned out to be very much true. It’s my weirdest inspiration - I still have a hard time explaining to people that I discovered the truth from a dream.

What advice would you give to young people wanting to become music producers/singer-songwriters etc

I’m still figuring this out but I try to create what feels most authentic to me, and work that I’m excited and passionate about.

Name one artist or genre that has influenced you/your music

I’m a massive Swiftie.. Taylor Swift has influenced both me and my music. She not only taught me songwriting but also the importance of filling songs with wit and power. Her role as a woman in music is inspiring, and I admire her full dedication to everything she pursues.

How do you overcome creative blocks? 

I’m still learning about overcoming creative blocks, but something that has been working for me lately is journaling and meditation. I have this superstition that if I stop focusing on overcoming my creative block, inspiration comes to me. 

What's one thing you hope your fans take away from listening to your debut EP?

I hope that anyone listening feels that they have something to relate to, and something to act as a companion to in life’s very real scenarios.

Connect with Ananya

Instagram & YouTube

Artist Spotlight: Merry Lamb Lamb

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Hong Kong-born, London-based musician Merry Lamb Lamb has crafted a distinctive and vibrant artistic identity. Her trilingual music weaves together English, Cantonese, and Mandarin, each language revealing a different facet of her personality.

Growing up in Hong Kong and later moving to Toronto, Merry Lamb Lamb faced the challenges of being one of the few East Asian students. Encouraged by her now-creative director, Lung, Merry taught herself Ableton and began her musical journey.

Genesis, her 2022 debut album, explored eclectic '80s pop and thumping house, while its follow-up, Exodus, took a bolder, more club-oriented direction. Beyond her musical talent, Merry Lamb Lamb's visual arts background attracted collaborations with Gucci, Moschino, Chanel, and Acne Studios.

Merry Lamb Lamb joined forces with Miso Extra, and aimei 媚 to create their electronic pop gem, 'Better' - a track expressing resilience after heartbreak, which carries a message of optimism for the future.

The project emerged from a 3-day writing camp organized by Platoon’s 'She Runs The Board,' shesaid.so, and ESEA Music. The project highlights the East and South East Asian music community's female producers, songwriters, and engineers, aiming to elevate and increase visibility for women in the industry.

What's your new song “Better” with Miso Extra & aimei 媚 about and what do you hope listeners take from it?

The song is about a failed relationship that you once spend and you thought that they are going to be the love of your life. You started to get very deep into them and they have been very manipulative and toxic. The worst part is that you feel like you're starting to lose yourself. So you want to get out of this relationship, and to be better without them basically.

I think the song is so special to me, because sometimes life is not about love. There are friends and family that will always be rooting for you, they will always support you. The song “Better” is just not solely dealing with this person, just that. It’s to realise that you have a fragile side of yourself, and you're capable to face your past and to learn from the lessons you have, and to be strong and independent and to be better without them. I think this is “Better” for me.

Name one artist that has influenced you and your music.

When I first started music production, I looked up to Grimes a lot. I remember that I saw one of her performance videos - she was performing her song ‘Oblivion’ on YouTube at one of the very big festivals. I was blown away because she was controlling everything all by herself, from drum machines to synthesisers and to singing and dancing with her dancers. It's just the fact that she does everything herself - from music production to music videos. The DIY style and the way she works with everything is just so admirable and I looked up her a lot. I hope that one day Merry Lamb Lamb could be very strong and independent like her.

If you had to pick one song to introduce someone to music, which one would it be?

I think a very good introduction song to Merry Lamb Lamb’s world will definitely be ‘Empathy’ because I just love talking about a lot of my soft spot to people. These are really common topics that I asked myself a lot growing up as a person.

The song is about feeling very misplaced everytime, from moving from place to place. Sometimes, I wanted to seek for help, maybe just one hug. "I felt very lonely and left out sometimes. I love how the song's (vibe) is so different because the music is so dancey, yet it has very vulnerable lyrics, which I love. What I love about dance music, it's just how it pulls up your heartstrings so much. It just gives you the power to dance to it and listen to it from a club situation, to a long ride solitudes. This is ‘Empathy’ for you.

What’s your top tip for artists who want to follow this industry?

It is very important to not to be afraid to put up sounds that you feel they are not 100% to perfection. To me, there's no such thing as 100% perfect song. As a musician, you will grow day by day and you will learn from mistakes. When you put out songs, listeners do actually love honesty and rawness from music that you've done, music that will feel real about you. So don't be afraid to put out songs.

When you start to write more and you look back to what you have produced or what wrote in the past, you will be like “oh, actually, I’ve been through that faze and I'm glad that I put out the song at that certain time”. You will feel more grown up. You will realise what you’ve been through from the beginning to now. As a musician, it’s a very beautiful thing to know your past and to be honest to people.

‘Better’ is out 16th February 2024

Connect with:

Merry Lamb Lamb

Miso Extra

aimei 媚

ESEA Music & Platoon

Interview: Little Monarch

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Little Monarch is the brainchild of LA-based artist Casey Kalmenson. Recognized for her exceptional songwriting, production, and vocal abilities and blend of indie pop, soul, jazz, and funk, Casey has collaborated with a diverse range of artists, including Daisy The Great, Jessie Ware, Far East Movement, Parra for Cuva and more. 

Little Monarch found viral success as a solo artist with her debut single "No Matter What," which has wracked up over 25 million streams across platforms.

She has seen her work feature prominently in a variety of TV networks and film projects (including ABC, CBS, MTV, and VH1 and popular shows like Grey’s Anatomy, All American: Homecoming and Love Is Blind).

With her sound as a summer sunset, Little Monarch continues to shine in the music industry, resonating with audiences globally. Her more recent single "Same Old" followed Little Monarch's track "Tears" and an extensive tour playing in Gracie Abrams band. The tour included multiple opening act performances for Taylor Swift on the Eras stadium tour. "Tears" combines pieces of soul, jazz, and indie pop to create a sunshine filled sonic reminder to let go of control and find your own place in the flow.  

What's the one thing you hope fans will take away from listening to your new song “Same Old”?

In general, it's always “self confidence” and a renewed sense of self worth. And not giving up. That's always been kind of the pillars of what I write about. Because it's always what I need to hear and what I want to transmit into the world, the messaging of “don't give up, just keep showing up”. You just gotta keep going and things turn around.

What's the most unexpected place/time/space you found inspiration for a song?

I don't think this is unexpected, but it's recent. I was feeling really blocked creatively and I went for a hike. There was this little rock and I thought “that looks like a wonderful rock". I'm gonna sit on it”. And I sat on it and I closed my eyes, did a little meditation and I got this inspiration for a song, came home and started to play it. It was just this feeling that I really wanted to capture and I think that I did. It was just so renewing because I had kind of felt a little bit lost, trying to navigate putting this album together. I was thinking “I really want something, I don't know what I want yet, but I don't know what it feels like”. So, I kind of landed on this when I got quiet and got out in nature. And that always seems to do the trick for me.

What's an important lesson you've learned in your music career?

Ooh, I mean, so many but…don't give up. Just keep going. There's really no “one path”. You can read people's bios. You can study the greats (and you should) but there's no trajectory that you can copycat. So you really just have to be patient and keep showing up for yourself and your own path, which is going to be unique.

What’s a piece of advice for finding creativity on a tough day?

Don't force, it would just show up. Even if it's just 20 minutes of practising or journaling, there's a lot of ways to be creative that doesn't involve sitting down and writing music or producing something. Also, make sure you’re giving yourself a “creative palate cleanser”; get a little bit done, go take a walk. I love to do that - it just clears my head - and then I can come back to something with fresh ears. And also, most importantly, if it's a tough day and you're not feeling it, just don't. You don't have to. You can take a rest and that's just as productive sometimes.

What’s your top tip for people that want to become music producer, singer songwriters etc?

When I wanted to start producing, I was buying some gear (I was you know, figuring it out what I needed) and somebody ironically (amazingly enough) at guitar centre said to me “give yourself seven years and then you'll actually be a producer, you'll be good enough for you to want to hire yourself”. I actually still think about that and think that's kind of true.

You have to give yourself this runway of time to you know, learn the skills and you're always learning. I think, just giving yourself a runway of time and setting yourself up for that, knowing that it could happen overnight or you might want to build something where it has a lot of longevity and you can sustain it - in which case you, you need to set up a support system and figure out a way to really know that it's a 5 to 10 year journey to get to a place where you might deem yourself successful or comfortable or sustained. Just give yourself some time and patience because it's beautiful that you're even showing.

What are some of your favorite songs to wake up to?

This week it's been “Love and Happiness” by Al Green (and just anything by Al Green). I really love to take a morning walk and listen to some (Frédéric) Chopin, it just stimulates my brain, it's beautiful.

Three things you can't live without in your bag.

Aquaphor, sunscreen, earbuds. Pretty pretty standard.

Follow Little Monarch:

▶ Stream: https://ONErpm.lnk.to/-LittleMonarch

▶ Instagram:   / littlemonarchmusic  

▶ Facebook:   / littlemonarch  

▶ Twitter:   / littlemonarchla  

Artist Spotlight: Belle Chen

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Belle Chen is a pianist and composer that skillfully blends piano melodies with synths, creating a seamless fusion of acoustic and electronic music.

Belle released the single 'Three Birds', as a preview of her upcoming album, "Ravel In The Forest," set to be released on February 16, 2024, through Platoon. The album, inspired by nature and created as an imaginative world through music, invites listeners on a journey filled with richly cinematic, ethereal compositions.

The album's production involves a collaboration with the Budapest Art Orchestra in tracks like 'Closer' and 'Moonrise,' showcasing Belle's diverse and intriguing approach to music creation. 'Ravel In The Forest' defies categorization, providing a refreshing experience that reconnects audiences with nature, music, and introspection.

Your new album, 'Ravel In The Forest,' takes listeners on a journey through nature and imagination. Can you share more about the inspiration behind it?

My new album Ravel In The Forest was inspired by the feeling of losing oneself in your imagination while being in nature. So in this album, you’ll hear textures and colors and sounds that were inspired by the movements and the colous of the flora and fauna found in forests.

Could you provide some insights into your classical training and its influence on your work, particularly when blending contemporary and electronic music? How did your classical background play a role in shaping the sound of this album?

My classical training is like the foundation that I build my own music language upon. And for me, it's like a big dictionary that I can draw words from to tell my own musical story. In this particular album (Ravel in the Forest), I draw inspirations from the approaches of Impressionist composers such as Maurice Ravel, and how they evoke certain feelings through the use of colors, light and shade and combining that approach with the technology that we have today, through the use of synths and production technique to create this whimsical, imaginative world that's this new album.

Making music for me is a very intuitive process. I'm always guided by the end feeling of what I want to create for the listeners. And in this journey to get there I would explore the different options and textures and colors that's available, and are the most appropriate to create this end feeling. Sometimes I find it through classical approach and sometimes I find it through more electronica kind of approach. Sometimes it's a hybrid, so it's never really the same.

The concept of 'Ravel In The Forest' seems deeply connected to nature and introspection. How do you believe music can serve as a medium for self-reflection and connection to the world around us?

For me, music is a really important medium for self reflection and introspection, because I think it creates this pocket of time and space to be really with yourself, and be really honest with how you're feeling and seeing the world. And in a way, music can also be a shared experience.

When a musician shares a piece of music with a world, we're actually sharing a part of how we see the world and our perspective as well.

And when two people share what they're listening to is similar; they're sharing how they see the world. It is a moment and a medium for connection, as well as self reflection.

As an artist who has performed globally, can you share a memorable moment from your performances at venues like the Royal Albert Hall’s Steinway Series and the National Theatre of Korea?

My most memorable moments when I'm performing happens when I feel like I'm in sync with the audience. You can feel the energy coming back in and I feel like we're on a journey together. And I feel like I'm getting to know them on a very deep and personal level. And so those are the most fun and memorable moments for me.

Your journey includes being recognized as an Associate of the Royal Academy of Music in London and being a Yamaha artist. How have these affiliations influenced your growth as a musician?

I'm hugely grateful for the affiliations. I think both the academy and Yamaha has played such important roles in my musical DNA and in my journey so far, and to be able to partner with Yamaha on special projects especially has made a big difference.

What does your morning routine look like?

My morning routines are usually done in silence and solitude. That's where I think most clearly and my best and usually that involves meditation, reading, journaling, and then plotting up my day with a good cup of coffee before getting started.

Your tips for finding your creativity on a tough day

So when I'm having a tough day, I usually time box an hour or so to create as freely as possible. And usually that involves sitting in front of the piano and improvising and recording that on the voice memo. I think it is done without any intention, without any pressure. And then I'll step away go for a walk around the block clear my mind. And usually on these days I try to be gentle with myself and kind with myself, because some things just take time and sometimes it takes longer, and that's okay to take longer.

New shesaid.so Dublin chapter Co-Director: Nikki Raymond

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shesaid.so Dublin are absolutely thrilled to announce that Nikki Raymond will be coming on board as the Co-Director of the Dublin team. Nikki will work side by side with current Chapter Director Lisa Murray to organise, coordinate and oversee the Dublin chapter as they launch into an exciting period of fresh activities and collaborations for the coming months and year ahead.

The Dublin chapter of shesaid.so, founded by Shauna Watson in 2018, initially focused on organizing skill-sharing workshops covering various music industry topics. They also partnered with the inaugural music festival "We've Only Just Begun" in August 2018, which featured an all-female lineup. In 2020, leadership was passed to Lisa Murray, who adapted the community to operate online due to the COVID-19 pandemic, collaborating with organizations like IMRO, West One Music Group, and the National Concert Hall to host workshops and webinars. Now, as the pandemic subsides, the chapter, led by Lisa and co-director Nikki Raymond, is gearing up for a series of events and collaborations, including educational workshops and panel discussions in partnership with the Irish Music Rights Organisation (IMRO), to support the Irish music scene.

We sat down with Nikki Raymond, and here’s a Q&A to get to know the newest member of the shesaid.so Dublin chapter! 

Tell us about yourself!

My name is Nikki and I work in the music industry as a Promoter Assistant. I’m also an artist manager and a music reviewer for The GOO magazine which is printed locally here in Dublin. It took me a couple of years to figure out what career path I wanted to take after college. It blew my mind when I realised that you could have a career in live events and at that point the decision was made for me. I’ve also spent the last few years travelling whenever I can and have lived in four different countries (so far..). As much as I love exploring the world, I think my heart belongs in Dublin.

Top 3 Albums?

Melodrama by Lorde, An Awesome Wave by alt-J, Where I Should End by Saint Sister

Favourite music video?

Fell In Love With A Girl by The White Stripes

Favourite lyric?

"I was housed by your warmth, thus transformed" - Shrike by Hozier

Favourite album cover?

Melodrama by Lorde

Dream festival headliner?

Daft Punk

Best gig this year?

Hozier in The Academy

Best gig ever?

Paul McCartney at Tinley Park Amphitheatre, Chicago in 2017

Who are you listening to at the moment?

Cat Ryan, KhakiKid and Big Sleep 

What’s your favourite song right now? 

'I Think I Lost My Number Can I Have Yours?' by milk.

What are you looking forward to most as the new Co-Director of shesaid.so Dublin?

First of all, I am incredibly excited to be working alongside Lisa. I met her for the first time last year at a shesaid.so event and because of that I ended up reconnecting with an old college friend who I now manage - the universe works in weird ways. I’m also really looking forward to organising as many seminars, workshops, showcases, panel discussions and networking events as possible because there is an amazing community of like-minded people out there - it will be phenomenal to give people a space and a platform to amplify their talents and expand their skill set

Statement from Lisa:

I am absolutely thrilled to welcome Nikki to the shesaid.so Dublin team. I met Nikki at one of our shesaid.so Dublin Cocktails and Chats mixer events last year and we clicked immediately! Her enthusiasm, drive, passion and professionalism are going to make her an incredible co-director and I’m beyond excited to enter into this next season of shesaid.so working with Nikki by my side. We already have lots of exciting things on the horizon so stay tuned!

If you have any questions about becoming part of shesaid.so Dublin, feel free to reach out to use on Instagram or via email. 

Join shesaid.so Dublin

shesaid.so Mix 050: Bae Blade

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The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the German DJ/producer Bae Blade, whose unique, genre-blending sound - a modern style that oscillates between electro, breaks, house, and techno with hip-hop influences - has garnered her a fervent following in the underground.

With a background in photography and only recently starting music during the lockdown in 2020, Bae Blade is a multifaceted artist whose intuitive skills have led her to become a regular at Berlin’s renowned HÖR radio station, a resident at RINSE FM, and an internationally touring DJ.

On the heels of these accomplishments, released her EP Mutual Pleasure earlier this month - a full-on onslaught of hard-edged, hyperfast techno/breakbeat/trance spiked with catchy hooks from other genres.

What inspired you to start the Bae Blade project during lockdown?

During the lockdown, I finally had the time to dedicate myself to projects I had envisioned for a while. The scene in North Rhine-Westphalia, where I'm from, felt too monotonous, and I wanted to play music that diverged from techno, allowing for more hip movement and incorporating more vocals.

How would you compare German electronic music culture to scenes from other countries?

It's a tough question and depends on where you are. I can only speak from the region I come from. In the western part of Germany, it's slowly starting to open up to other genres besides techno. In Berlin, where it's a major hub, it's a different story. I think it depends on the area, I believe there isn't just that one scene in Germany.

You have a background as a music photographer- do you feel like there were skills you picked up in photography that you've transferred over to making music?

It doesn't always have to be the most expensive equipment to achieve fantastic results.

Your new debut EP, Mixed Feelings, is an exploration of multiple underground dance music genres. What is the main connecting thread / overarching theme of the project?

The essence of the EP is simply to introduce myself via the facets that interest me within the genres. The EP is essentially a condensed set of me. With the EP title, I wanted to convey that one cannot narrow oneself down to just one thing, both as a person and in their art / as an artist.

Where is your dream place/venue to play?

Kyle Richards' White Party.

The Aces' Alisa Ramirez on Music, Identity, and Their Latest Album

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Indie-pop quartet The Aces released their highly-anticipated third studio album, I’ve Loved You For So Long, back in June. Spanning eleven tracks, the record sees the band reflect on their childhood and unpack how their early experiences with closeted love and religious trauma have influenced their relationships, mental health, and identity in the present.

Finding inspiration in the likes of The Cranberries and LCD Soundsystem, The Aces experimented with new styles while remaining authentic to their roots. The early singles caught the attention of tastemakers like KCRW, BBC Radio 1, and KROQ, to name a few, racking up over 12 million streams ahead of today’s release. The band is currently on a global tour supporting their album.

We are thrilled to have Alisa Ramirez from The Aces share invaluable advice and insights for industry newcomers

Hey, what's up, shesaid.so this is Alisa from the Aces, and I'm going to be answering some of your questions today.

What were some of the musical influences that inspired the sound of your latest record?

I'd say a big musical influence for this record was late 80s early 90s Shoegaze. And, kind of the end of New Wave as well as the beginning of Grunge. I feel that was a big thing for us. This record is largely about our teenage years and our youth and how experiences from our teenhood affect our adulthood. So it was very much about timing and kind of leaning into sounds that were really nostalgic to paint the pictures of the past and leaning into sounds that were really futuristic and really modern to paint the stories of our adulthood and our current moment. So I'd say timing and big eras of music - past and present - were really influential for the sound.

How do you overcome creative blocks?

I think having a creative block is really tough, but the best thing for me is just not trying to “beat it over the head”, you know? Just sitting at my studio desk, hoping something comes out. It's kind of a two-way street. If you're showing up to create something, and the Muses aren't showing up, then okay, it's not gonna happen. I think sometimes it just comes to you and it happens. But if you're going through a period where you just feel like you can't get it out or there's nothing inspiring, then I would just say take a break. Go live your life. Go read books, go to museums, explore, go out and meet new people. Just try to just live your life and find inspiration through everyday things and new experiences. That's what I always do. Seems to work.

What’s your top advice for young individuals wanting to become musicians?

I'd say just go for it. It's a lot of work practice. But if you love it, it won't feel like work. Just practice, practice, practice, build your audience, don't take no for an answer and just keep getting better at songwriting and keep getting better at whatever instrument you play. Keep chasing creativity, keep chasing inspiration.

Do you have any pre-show rituals?

Yeah, we do we always huddle up and do like a little mantra, kind of a prayer to the universe, kind of tap in and, and just, you know, ask to have a good show. None of us are very religious, but it's always a good feeling to kind of huddle up and combine our collective energy to put on the best performance we can.

If you could travel back in time to any musical era, which one would it be?

I would probably travel back to the 60s as it was a really exciting time. It was the first time that people were going electric. It was the first time people were talking about sex and mental health in a more forward way. It wasn't this kind of subliminal thing, it was more in your face. It just felt like the first time that music started to get really exciting and have a rebellious element to it, you know what I mean? And not just be kind of centred around like religion and social norms.

Okay, well, those are my answers. Have a good one!

The Aces Third Studio Album I’ve Loved You For So Long is out on Red Bull Records.

Stream The Album Here.

shesaid.so Mix 049: Maude Vôs

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The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Los Angeles-based DJ/producer Maude Vôs, a consummate experimentalist with a distinct musical voice that is brought to bear in both the studio and on dark underground dancefloors. 

Maude Vôs has built a top reputation in the LA-underground electronic scene through Delusional Records, the record label founded with Marie Nyx to uplift underrepresented artists and create a community around change and visibility within the electronic music industry. The label has been nominated for Best Breakthrough Label by DJ Mag, and has released 35 different artists over 16 releases (85% identifying as LGBTQIA+) since 2021. 

Maude Vôs was also recently featured in the book Patch and Tweak with Korg (a deep-dive into Korg synthesizers). Catch Maude giving educational workshops within their community, releasing music, and playing infectious DJ sets at festivals such as CRSSD Festival and Reform Festival, where a psychedelic techno sound is placed on display as rooted in atonal production and found sound experimentation.

What’s your top advice for young people wanting to become music producers/DJs/run a record label.

  1. Know your vision and why you do what you do; ethos & intention go a long way. Integrity is everything in this industry! Know who you are aligning yourself with and decide if your values are similar. 

  2. How you communicate and represent yourself is so important, be professional, I’m not “your homie or bro.” 

  3. Do your homework, from the labels you reach out to, to the roots of the electronic music culture, to where you are choosing to take up space. 

  4. I don’t care how big you are, entitlement isn’t cute. 

  5. Stay humble, stay curious and stay sober when you're working, this is a job. 

  6. Collaborate, sit in the studio with fellow producers, keep creating. The reality is you’re going to make a ton of bad art, and it's 100% part of the process. The more you can create your toolbox the better you’re going to get at production. 

  7. Youtube University is my favorite! 

How do you stay grounded and focused?

Personally: Believing in the work I'm doing is always a huge piece of the focus puzzle for me. At times, It’s actually quite hard for me to pull myself away from my work because my soul is so intertwined. On the other side of that coin, knowing you can’t do everything (gigs, interviews, remixes etc), it’s so important to know when to say no to things that don’t serve your bigger picture goals. That being said, feeding your soul and finding a balance. For me that looks like nature, nourishment, spa time, massage, reading, podcasts, yoga, ritual and therapy.  I moved out of the city a year ago and my nervous system is the happiest it's been thus far. Living in the mountains is very grounding and connective for me. 

Label wise, working as a team with Marie Nyx is extremely helpful. We have very defined roles so we do not have to take on the entire load of running a label, although the two of us do the jobs of a four person team at times. Lastly, remembering a career, making a record, starting a label, can not be built in a day; managing expectations and regulating oneself is really important.  

And then the little things…papers calendar, setting alarms, lists & timeboxing tasks. 

3 things you can't live without in your bag.

My Pucci sunnies, my AirPods, a roll on jasmine essential oil. 

Your label, Delusional Records, has been making waves in the industry. How do you and Marie Nyx approach the curation process for your releases?

Artist wise we reach out to many of the artists we want to work with. It’s very intentional and we want to mindfully bring together artists that we feel our audience would appreciate. We really like curating remix EP’s or VA Comps that bring together an array of artists, all with a unique sound and story. Personally, making music can be extremely lonely so I revel in collaboration and creating community. As for our solo artist EP’s we have decided to do less solo EP's each year (like we did for the first year and a half) and release larger bodies of work that we find compelling and invest in marketing these projects. More specifically, I do creative direction for releases(art, assets, visual direction) and handle working with our mastering engineer, while Marie Nyx handles distribution and A&R, together we create the release and campaign timeline and do the socials. 

Forthcoming in the fall, we have an EP by Seattle DJ and producer Mirin Doja. I have loved her sound for a few years now, so I reached out to her about potentially working together, and then signed her EP.  All of us then worked together to curate an amazing remix compilation featuring QRTR, Bored Lord, Mars Kasai, Aria Bare, Trovarsi and myself. 

What has been the most rewarding moment in your journey so far?

There were 2 poignant moments, one being going to audio school and being the only non-man in my graduating class. There I received two degrees, one in recording technology and one in media music. Next, quitting my 9-5 studio tech job in 2019 to pursue music full time after producing and DJing for over a decade at that point! This allowed me so much more time to hone my sound design techniques, conceptualize the label, and truly focus on my art. My world opened up after I took the initial jump. I’m also not nearly as tired and am much more present with my work. 

Tracklist: 

Terminal - Gilles Renneson

Diatoms - Jossy Mitsu

Temple - Bambounou

Sonar Chant - Neida

Sun Dog- Danny Goliger (unreleased) 

Day One - Pilo & Duce Heart(Maude Vôs & Marie Nyx Remix) (unreleased) 

Delirio - Bitter Babe & Nick Leon

Permutations- Alec Pace

AHE- Amor Satyr & Siu Mata 

Maiden of the Matrix ft. Kita Komodo - Maude Vôs

Backwards - Swimful 

Connect with Maude on Instagram

Artist Spotlight: Lucy Tun

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We’re thrilled to spotlight the Burmese/British singer-songwriter, producer and DJ Lucy Tun in this month’s Artist Spotlight.

As LCYTN, she found success with her debut project 'Good Nights Bad Stories' and the glossy trap-influenced forerunning single 'Kulture Klub', which has amassed over half a million Spotify streams. She was also courted by the fashion world, having DJed for the likes of Gucci and ROTATE.

But while her music and coming-of-age story as LCYTN was mired with self-doubt, she returns as Lucy Tun: a confident turning of a new chapter as a woman, artist and storyteller.

Lucy Tun’s ‘adhd images’ taken from her Instagram account (July 10, 2023)

What one thing do you hope your fans will take away from listening to your new EP?

I hope that they get a little piece of me because a lot of the songs are quite personal. This is my first project so there is a lot of vulnerability. I hope that they'll see that and appreciate that, and relate to it. The second thing I hope for them to see or hear or take away is the idea that change is a natural process. It has been a natural process since the beginning of time. We're all changing all the time. It's something that we all go through. Because of that, it's something to not be as fearful about as you grow up.

It's okay that change happens. It's okay to change. It's okay that your friends change. It's okay that your circumstances change. It's okay that your life changes. It's natural. And you're not alone in feeling that way.

How do you balance expressing your personal experiences and emotions through your music?

Well, this project is personal. But there are some songs in there, some elements of my music which I'd say I've moved away from. I've always written about me before that. Now I'm kind of wanting to tell different stories and take influence from people I know, things I've seen, things I've dreamt. And it is also personal. I think it's like accepting that you're going to be vulnerable and you're going to be a bit exposed, and people are going to perceive you in a different way, and you can't control that. You can't control how they perceive your music; that's been really helpful, just letting go of all of that.

Your best advice for young people wanting to become music producers, singers, songwriters?

I think that there are two elements of being a musician. There's the creative part of it, and there's the not-so-creative part; the industry. Some people love being in the industry. They love networking. They love meeting people. They see it as an extension of their creativity. Some musicians hate the industry. They don't like the business side of it and the networking side. They prefer to just make music on their own or with a very small circle and not branch out any further. It can be really overwhelming. There are some musicians who probably feel like it hinders their creative process when you care too much about this side. It's this weird, like, weighing scale of balancing it. And I find that when you're starting out specifically this part, the business side, the industry side, doesn't matter.

You need to focus on finding your sound and what matters to you the most; the music you enjoy making the most. That is the first part that you should only focus on. The music industry side, the business side of things, will come later, and it will come naturally. All you should focus on first is finding your sound. You probably don't need a lot of people to do that. You just need yourself or one or two people that you really trust, and you work with creatively. That's it. Find those people.

If you had to pick one song from your new EP to introduce to your music which would it be and why?

I'd say Kulture Klub. Kulture Klub is my pop banger. It's my baby, you know? I'd love to show off my baby and be like, hey, here's my baby. It's a very cute, very poppy baby. Here you go.

If your album was a color, what color would it be and why?

Ultramarine blue or that royal blue. I feel that deep blue color is a primary colour. It feels so intense and grandiose and almost whole and perfect in a way. There are a lot of connotations with that. I want to reference something; to make the ultramarine blue color, they used this stone called Lapis Lazuli in the period of ancient Egyptians.

So this colour has been around for a really, really, really long time. And it creates this intense, perfect, primary feeling that connects to me. Because just like a primary colour, this EP is the foundation of my music as Lucy Tun, so I see the connections there. This is the primary color of my music; whatever might be my second EP, an album, or any music after that, I'll mix in this first batch of music with that color. This EP is my primary, my foundation.

We as young people feel this pressure to be perfect and to be bold and striking and interesting. We want the same feeling of being like a perfectly shined shoe. We want to be that shiny all the time. When we don't feel like that, we tend to go into really existential feelings of like, gosh what am I doing with my life, you know? I think that that blue colour really represents that perfection that us as young people always strive to be. I think as you get older, kind of becomes a little bit calmer. I don't know if that makes sense, but yeah.

What's my favourite and least favourite thing about making music?

They're both the same answer, and it's the unpredictability of making a good song. You never know when you're gonna find, like, creative inspiration to make something. It is not a nine-to-five job. I cannot sit down and be like, hey, I'm just gonna write a good song today.

I think maybe there are some people who can, but I can't. So it always comes off to something, you know, at a random time, four in the morning, 2 p.m., on the train, on the toilet, something will come, and I have to savor this, and I have to write this, and I have to make this song. It's like a pang that comes. So, you know, that's great because you always have to be open, and it can come at really great times when you need it, or it can come at the worst times when you actually need to focus on other stuff. I remember being in uni and not being able to concentrate because all I cared about was making music. So that was when it wasn't as helpful but I did write some really great music during then.

If your music had a signature dance move, what would it be?

Like.. “emotional cramping”. Intense dance movements… but there's some welling up in the eyes. That's how I imagine it. I would love that to happen at a show where people are really dancing their hearts out; they see it as an emotional release. If there are some tears there, as long as they're getting it out (I wouldn't want anyone to just cry, you know, for no reason). But sometimes you just got to let it out. That's how I would love people to kind of dance to my music as a form of release.

What are your top go-to emojis?

The crying face emoji. I always find the crying face emoji can exhibit a lot of different moods. Like I'm so happy I'm crying, or I'm so sad I'm crying, but also not in a way that's too, you know, intense. It's like… you know, unstressed crying face emoji. It can be so many different meanings. It's a very Gen Z emoji. I love it. I use it all the time and people just get it. You know?

Second one; probably a blue emoji. Maybe a blue heart. The third emoji is the safety pin because it ties in a lot with the motifs of my EP, which will be shown later.

Three things you can't live without in your bag.

Number one, my keys! That might be obvious, but I am very forgetful. Number two, lip balm. Lip balm, lip balm, lip balm. When I have dry lips, I feel like a shrivelled-up tumbleweed in the desert.

It's a must. There are so many situations where even just putting on lip balm - emotionally and mentally - it does so much for me because I feel secure. So lip balm.

Number three probably blush. I wear a lot of blush. I love blush. I'm wearing blush right now. I feel a bit dead without blush.

If you could have any superpower, what would it be?

Time travel, time travel.

I would love to like experience the past and see how it's shaped the present and also see the future. That would be amazing to be able to just travel between all of that. That would be incredible, BUT without messing anything up.

Okay, well thank you so much and have a good day.

shesaid.so Mix 048: Cristina Lazic

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The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Italian DJ/producer Cristina Lazic, whose vibrant minimal tech productions and staunch support for women and mothers in dance music have catapulted her career over the past half-decade. 

Music has always been a big part of Lazic’s life. As a child, she learned how to play piano before composing her own music as a teenager. In 2016, she picked up DJing while on maternity leave; in the past few years, she’s learned how to produce, growing her skills exponentially by incorporating her knowledge of music theory into her groovy soundscapes. 

Lazic’s kinetic DJ and production style have led to releases on labels such as Crosstown Rebels’ Rebellion, Bondage Music, TBX, and Creature Records, as well as performances at iconic international clubs and festivals such as Exit, Get Lost Miami, Unum, Koko, Magazzini Generali, and at Hi Ibiza in support of renowned selector Damian Lazarus. 

She also recently released her first NFT - an audio/visual asset featuring her song “Meteor” and 3D visual art Crazy Panda. You can buy one for a chance to win a production lesson from Lazic.

What first inspired you to start making electronic music?

I have always been a big fan of electronic music, and music in general. I grew up during my childhood years learning to play the piano from my grandmother, who was a piano teacher. I started composing music during my teenage years, and at 18 I moved to London, the city where I started developing a strong love for electronic music.

Since then, I have been a big electronic music fan, traveling all around the the world to listen to my favorite producers. However, it wasn’t until 10 years later, during my maternity, that I approached the world of DJing myself. While I wasn’t working looking after my 6-month-old, I wanted to find a hobby to accompany the milk and nappies. A friend approached me to join her for some DJ courses, and that’s how I started playing. 

That was in 2016 - fast forward 4 years, my music career started picking up, even if it was still a side business. But then Covid happened, and I was based in Italy then where they had very strict lockdowns. I took this opportunity to improve my music profile and started producing. 

I already had Ableton installed on my computer, but a lack of bandwidth (full time job and daughter) to actually use it… so I took the time afforded to me by Covid to finally start studying the program, attending remote classes and watching tutorials on Youtube.

I always wanted to learn to produce, as I felt this would make me more of a complete artist. I’m glad that I was able to find an opportunity during a moment of frustration. Now, production has changed my music career and I can definitely say it has given me a professional boost I neve would have achieved by DJing alone. 

What’s your favorite part about producing and DJing?

I am a very creative person, and I feel that with music production I can bring to life all my ideas in the form of music, my true passion. I personally enjoy applying the things I learned as a child through my grandma and piano lessons, concepts such as harmony, to my music productions. 

When it comes to DJing, I love to share my energy with the audience. I just simply enjoy improvising and taking the dance floor on a musical journey, always with the mission to make them dance and have a memorable time.

Why is it important to you to support women in the music industry?

For me this is of paramount importance, as the electronic music scene has been male dominated for a long time. Things are changing now, and there are more women in music, but in my opinion there is still much work to be done. In my genre, for example, deep tech / minimal, only 2% of producers are women. I think it’s important to support each other and create awareness of the fact that, even if you see many women who are DJs now, the road to gender equality is still a long one. I am quite happy about the progress that I have seen in the last years though, and this is thanks to initiatives and communities like shesaid.so. However, I believe that it’s necessary to constantly remind people of the importance of having gender equality in the industry - therefore the support among women, and among women and men, is something that has to be continued throughout time.

What can the music world do to create a better environment for artists and their children?

First of all, there is a big need to build awareness of the fact that there is a problem in the industry: it’s not family friendly. More initiatives have to be done to help artists, and music professionals in general, with kids. For example, I loved seeing Rhianna pregnant on the Super Bowl stage; this was a great way to show that parenthood is something normal, and can cohabit with your professional career. I’d love to see more of that, but also more events, panels and initiatives that talk about parenthood in music. Secondly, I think more support is needed for parents in music. That’s why with shesaid.so, we are looking into bringing to life a helpline that parents can call 24/7 to receive mental health support. 

And last but not least, events should become more family friendly. For example, I dream of attending a festival with a kids friendly area, or the normalization being a dj and a mum; that’s why, in my rider, I have included a note where I mention that I often travel with my family and I ask promoters to support that, by providing a triple room so that my husband and daughter can feel welcome. In the future, I hope to be able to also request a child care service during the slot of my performances. 

Talk to us about your recent NFT project.

A couple of weeks ago I attended the Polkadot Decoded festival in Copenhagen, and this was the perfect occasion for me to drop my first NFT: an audio + video asset featuring my track “Meteor” and beautiful visuals by 3D art studio Crazy Panda. We dropped the NFT during my DJ set at Polkadot Decoded, via a music web3 platform called Public Pressure.  Among those who will support this project by buying a copy, 3 lucky winners will receive mentoring sessions with me. Many people have been reaching out to ask me to mentor them lately, so I thought of extending this opportunity to the wider public. As of today, I mentor several junior artists, and during my previous career in tech while working for Apple and Google, I was mentoring junior colleagues. I really enjoy helping others build self confidence, plan their development and take action to achieve their goals; but so far I have been mainly mentoring men, especially when it comes to music, and I hope that moving forward I’ll be able to help more women.

You can find the link to the NFT here: https://app.publicpressure.io/nft/0x049f362a5d5b4b77fb1a150528d3997b3e8a71cb?blockchain=moonbeam

Where’s your favorite place to play? 

Hi Ibiza is one of a kind. I was lucky enough to play there last year in Damian Lazarus’ Club Room during Saturdays with Black Coffee, and I will play there again in a few weeks, opening for Damian Lazarus and Dubfire. The club is just amazing, with an excellent organization, sound system and crowd. It definitely feels special to play at the best club in the world and share the decks with some of the best DJs on the globe!

Tracklist

Member Spotlight #44: Jennifer Justice

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Hi, I’m Jennifer Justice, Founder & CEO of the Justice Dept, Host of Takin’ Care of Lady Business Podcast.

The Justice Dept is a Business Strategy & Business Development Consulting Firm and a law firm which represents female-founded companies, female executives and talent to help them maximize their wealth and increase their value. More money in women’s hands, means more choices and freedoms for everyone. I spent 17 years solely in the music industry as a music attorney representing everyone from Mark Ronson to Jay Z to Beyonce as their entertainment attorney and as an executive at Roc Nation from its inception. I had a passion for gender equality and decided to take everything I learned from a business, strategy and legal angle and help women get rich.

Describe a day in your life as a founder

6:30 am

I have a very busy morning because I'm hosting around 60 women for an investor breakfast for one of my clients, West-bourne. West-bourne was born to create a go-to brand for plant-powered and planet-positive pantry staples like granola, avocado oil, pancake mixes - with the least impact on our environment. I need to get ready, look presentable and still get my children up and get them to school - all without making an entire mess of my apartment. 

7:15  AM

I'm showered and ready to go. Now it's time to get my children up and ready to go. Start making them breakfast. The easiest is possible. Smoothies (packed with everything they would never eat) and Croissant toast - it’s a thing. I also start making my kids lunches, but I'm careful not to mess up my kitchen since my kitchen island is full of about 60 bottles of avocado oil from West-bourne, as well as all their other amazing items such as their coconut Crumble and house granola. 

8:20 AM

I start reminding my children over and over and over (my 10-year-old boy/girl twins Jack and Nico) and over and over and over again - to put their shoes and socks on, brush their teeth, and grab their backpacks because we need to get out of the house

8:26 AM 

Out the door and on our way on the three-block walk to their school.

8:40 AM 

Camilla Marcus, the founder of West-bourne, arrives along with some other early arrivals.  

9:00 AM

A cavalcade of stylish, impressive and successful women start entering the apartment. Each grabs their cold brew and begins tasting all the amazing food provided by West-

bourne.

9:45 AM 

Introductions begin. It is an amazing event and so well attended beyond our expectations. We begin the Q&A and everyone has such amazing questions and tips to add about a product line and sustainability that it blows us away and the excitement around the brand is beyond our wildest dreams.

10:45 AM 

People slowly start trickling out, and my kitchen island that was once devoured by all the products, is now empty as everyone is excited to try everything that West-bourne makes. We take the last few selfies/photos so everyone knows we were there of course which include tote bags from my podcast, Takin Care of Lady Business.  

12:00 PM

Call with my editor regarding my upcoming book, my companion piece to Takin Care of Lady Business: How to Build the Matriarchy. I have a lot of work to do on it and a lot of follow-up from some guests but I'm excited that it is moving forward as quickly as it is.

1:00 PM

Time to record a podcast episode for my podcast, Takin Care of Lady Business, with the amazing Rebecca Minkoff! She of course nails it in less than the time allotted and realize she will be my 100th guest!

2:00 PM

Finish up some time-sensitive work for my clients’ Salt N Pepa – they have a big well-deserved deal coming up and has taken a lot of time and attention. Then on to phone calls and Zooms for the next three hours with clients.

5:30 PM

I am co-hosting a women-only dinner with UBS and The Justice Dept to introduce women in all different spheres of life to each other – you know, how the boys do it. We get the private room at Hancock Street, and the guests start arriving. It’s women in all areas in Venture Capital, founder of Caulipower brand foods, female executives wanting to learn angel investing and some who are looking for career changes – all in different industries.

9:00 PM – Dinner is finally over, and go home to kiss the kids and wind down for bed. It’s been a very long day.

How did you get your start in music?

I started in the music industry as a music attorney at the then-newly formed law firm, Codikow, Carroll, Guido & Groffman, LLP. Elliott Groffman had left the all-male (still to this day – no female partners) law firm of Grubman Shire Meiselas & Sacks to join

Rosemary Carroll, Michael Guido & David Codikow. I was a junior associate, and the first client I was asked to work on was a then-unknown JAY Z. I was tasked to clear the sample for the composition “It’s a Hard Knock Life” for his new song “Hard Knock Life” for his album Vol. 2: Hard Knock Life. From there, my career in music and in hip hop in particular, only grew.

I made partner in three years and amassed more amazing clients, from Mark Ronson to Method Man to Slipknot and Juliette Lewis. At the same time, I was representing executives that were negotiating their employment agreements with their respective employers. In one negotiation in particular, I was representing a female Senior Director for Universal Music Publishing in A&R named Rebecca Wright (she tells the story too and approves of me telling it too!). She had signed some big songwriters and made the company real money. Yet, they only offered her $90,000.

What was more infuriating is that I had just negotiated the deal for the Director, a level below Rebecca, for a man that hadn’t signed anything real to UMP yet, and he was offered $130,000 right off the bat. Needless to say, I pointed this out to UMP and instead of doing the right thing and increasing her salary said things like, “She’s fine with it, why do you care?”, and my favorite “Her husband makes a lot of money so she doesn’t need it”. You cannot make this shit up! They ended up giving her only $10,000 more, and that started my crusade to end the gender pay gap and the gender wealth gap.

I stayed at Carroll, Guido & Groffman (the name had changed by the time I left) for 11 years total after negotiating Jay Z’s deal with Live Nation. I went to Roc Nation as one of the first employees in 2010 as the General Counsel. In a matter of a few years, we grew the company and the value of Roc Nation exponentially. I was then promoted to EVP, Strategic Marketing & Business Development, where I helped other artists on our roster leverage their passions and community to build solid businesses outside of music.

During this time, I became a single mom by choice to boy / girl twins because of course I wasn’t busy enough. When they were about to start school, I decided to leave Roc Nation and figure out what was next for me – I had been working with Jay Z for 17 years at that point. I needed a new challenge. My passion for gender equality had only grown but I needed more experience outside of my comfort zone so I became the President of Corporate Development at Superfly – the live experience company known for creating Bonnaroo and Outside Lands. While there, I expanded my capital-raising abilities and my network of players in that field. I learned a new vertical in a creatives journey.

However, I was still making money for men by day and trying to overthrow the patriarchy at night. So when my three-year contract was coming up, and they didn’t need me anymore, the seeds of the Justice Dept were planted. So many women had come to me asking who they could hire as an attorney that understood them? Who could help them raise money or build their female-founded companies that understood their journey? Who could help them grow and hire the business people they needed they could trust and took them seriously. Thus, the Justice Dept was born! Our sole mission

is to make women rich so they can make the choices they deserve to make for themselves. We have never lived in a time of conscious capitalism – what happens when capital is in the hands of the others? Only one way to find out!

A woman/role model you admire (could be alive or dead)

I get asked this a lot and I can never choose just one. I admire all of us – what we do every day to get thru the day as women, mothers, wives, daughters, friends, employees – we deserve to be celebrated every day. We are all superhuman.

3 values that guide your life

I value having a stand and speaking up – advocating - especially now for women. Silence is complicity in my book.

I also value perseverance and loyalty.

Tips for staying grounded on a tough day

I allow myself to acknowledge it, give myself a break, stay off social media and know it will pass.  Tomorrow’s another day and we have work to do. Quitting isn’t an option.  

One piece of advice you'd give your younger self.

Believe in yourself, bet on yourself and trust your instinct. No one truly knows your strength but you. Embrace being underestimated. You are worth every dollar and at least 30% more.  Your words are important, your voice matters and the more we hire each other, buy each other’s products and invest in each other’s companies, the more those words and voices will be heard! 

Artist Spotlight: L U C I I A

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The shesaid.so Artist Spotlight is a series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

We're excited to feature Cuban/Swedish Grammy-nominated artist LUCIIA for our next #shesaidso Artist Spotlight. LUCIIA has opened for Coldplay in Sweden this month and has been championed by top tastemakers, including BBC Radio London, Vogue Scandinavia, Reprezent Radio, Rinse and many more. She has been working with Grammy-winning producers and songwriters in the US and UK and forged her sound, where classic 90s R&B blends with the future. Watch our video with LUCIIA, read our Q&A and listen to her single 'Same Thing New Man' 🎶.

If you had to describe your music using only three words, what would they be and why?

Nostaligic, Pain & Clarity

My sound takes you back to 00-90s R&B, I tell stories that have been hidden inside me for to long and releasing them hurts but gives me complete clarity at the same time.

If you could collaborate with any artist, dead or alive, who would it be and why? 

Khamari (on repeat 24/7) wait? Have you heard his music? He is so sick, probably one of the best in R&B right now! 

As an artist, what message or emotion do you hope to convey through your music?

Comfort. I want people not to feel like they are alone. I felt lonely all my life until recently, music saved me. I hope my stories can help others the same way. 

If your new single was a movie, who would star in it what would the movie genre be?

Drama. Teyana Taylor 

If you had to describe your music using three emojis, which ones would you choose and why?

I sing about all the feels, what you need and when you need it 

shesaid.so Mix 047: Jessica Skye

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The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Los Angeles-based DJ/producer Jessica Skye, whose artistic identity mixes free-flowing, ethereal productions with a dedication to health and wellness.

Jessica Skye has played iconic venues around the globe such as Ministry Of Sound, Creamfields, Lovebox, Parklife, Snowbombing, and supported the likes of Groove Armada, Nightmares on Wax, Dave Lee and Todd Terry, She’s also run worldwide focused yoga retreats, classes, and events from the top of glaciers and sunny sunny rooftops to countless festivals and sandy beaches. 

With an airy, kaleidoscopic sound, Jessica Skye perfectly melds her musical vision with a tranquil, serene lifestyle - a holistic creative approach that establishes a safe space for people to unwind, move to the music, and find a sense of flow. 

In addition to becoming an Apple Fitness+ trainer where she curates and leads yoga workouts, mindful cooldowns and mediations, Jessica Skye recently released her album Fluō State 001 - a collection of melodic, downtempo tracks inspired by the ebb and flow of the energy of a yoga class.

Check out her guest mix with us and take a read of our interview with her below.

You’re a yoga teacher and a DJ - tell us about the crossover between these two worlds?

JS: For me, there is so much synergy between the two worlds and the thread that weaves it all together is music.

In both scenarios I’m holding a space for people to enjoy themselves, create some escapism as well as find a sense of flow. My duty is to read the room as well as carry the energy of it. When the balance is right there’s the most amazing exchange and feeling of connection.

How does being in the wellness scene influence your sound as an artist?

JS: This is actually how my album Fluō State 001 (Fluō is Latin for slow) came into existence.

When I got back into the music studio after a two year break, I was really drawn towards making chilled and downtempo tunes. It’s something I’ve always wanted to do and loved the idea of creating a body of work I could teach yoga to.

I wanted to create a sonic journey that ebbed and flowed the same way the arc of energy would in a yoga practice. So my starting point was to imagine the yoga session. I pictured the setting, the lighting and the mood, with hundreds of people sat in front of me ready for their practice. From that point everything flowed really organically...

Every track on the album is really intentional in its design. I knew how I would want to open a yoga space, how I wanted the arrangement to build in energy to it’s peak with Virgo Rising, then slowly bring the energy back down ending with the wave-like soundscape AlphaBeta III.

You perform around the world - what's your favorite venue/festival to play?

JS: One of the best and most memorable gigs I’ve ever played was back in July 2019 at Feel Festival which takes place just outside of Berlin.

I felt like everyone was there for the right reason... To dance and connect with the people around them. The energy of the event was palpable from the moment I arrived on site. My set was 4 hours long... And I honestly could have played for 10.

It’s a safe, fun and welcoming space with creative installations all set around a gorgeous lake. Everything about it was so thoughtful and intentional in it’s design. Most importantly, it was inclusive and welcoming of everyone, with a very clear zero tolerance for low vibrational behavior.

Is there a theme to your mix? What can listeners expect to hear?

JS: A deep and melodic situation. Opening with the lead track from Fluō State 001, Virgo Rising. I hope you enjoy :)

What's up next for Jessica Skye?

After a 3 year break from live gigs, so I’m excited to jump back behind the decks this summer. I want to keep finding ways to bridge the gap between wellness and music and I’m already starting to plan out Fluō State 002.

Artist Spotlight: Arlissa

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LA-based singer and model Arlissa (born in Germany but raised in South London), has risen to international stardom as a pop artist. Despite pressure from her previous label, she now embraces her independence to pursue her sound on her own terms. As a proud bisexual, Arlissa is an advocate for the LGBTQ+ community and recently participated in Spotify's GLOW sessions, collaborating with various artists and speaking on a panel.

Arlissa has written and performed on “We Won’t Move” from the critically acclaimed movie 'The Hate U Give', BTS’s “Spring Day”, Zayne’s comeback hit “Flames”, and “Eyes Off You” for Ariana Grande’s soundtrack for Charlie’s Angels.  She’s previously collaborated with Homeschool, Duckworth, Bartees Strange, Kiana Ledé and Jonas Blue. She’s ready now for the world  to hear her at her most authentic and vulnerable debut album 'The Open Hearted'.

What’s the story behind your debut album, ‘The Open Hearted’?

It was originally called “The Broken-hearted”, but shortly after finishing it, I experienced two huge heartbreaks. The ending of my marriage and a relationship after. I had never been single and knew it was time for me to give my love to myself instead of so freely to others. I’ve never been afraid of loving others but never learnt to love myself. So I changed the title to The Open-Hearted, and it’s really about claiming and honoring myself and my feelings throughout heartbreak. I’ve always been so quick to put others before myself and invalidate my own experience to create as much safety for others. This album is about claiming my power as a human who has experienced hurt in a multitude of ways. And knowing love is never lost. When you find it in yourself again, it follows you everywhere you go.

If you had to pick one song from your new album to introduce someone to your new release, which one would it be and why? 

I would struggle with to pick one song because the album is completely eclectic and each song shows a different side to me which is what I love most about it.

If your new album was a movie, who would star in it, and what genre would it be?

Laura harrier because yes. And it would be a psychological thriller cat and mouse game. 

What’s the most unexpected place you've found inspiration for a song? 

You can literally find inspiration anywhere. Nowhere is unexpected because writing songs is really just channelling from source energy and transmuting it through your own lense and experience…hopefully that makes sense. 

What’s the most important lesson you've learned in your music career

To trust yourself no matter who tells you otherwise. You’re the only one who has to live with the choices you make. So make sure you’re making the best one that’s in alignment to what you’re trying to achieve.  If you could have any superpower, what would it be and why?

The power to not over think. I think we would be limitless without our own self imposed limiting beliefs. 

How do you stay grounded and focused on your music amidst all the attention and recognition? 

I just do what feels good to my body and what pleases me. If you focus and put too much emphasis on the good praise, you rely on that for your dopamine and the moment you reach a dry spell or not as much praise and you expected you’ll be unable yo make your own dopamine. That’s why I just chill and do whatever makes me feel good regardless of what attention comes my way. 

How do you balance expressing your personal experiences and emotions through your music while also connecting with a wider audience

- I just channel and write what helps me understand myself and my feelings, if people like it, that’s a bonus, but I do it for myself first. It’s the only way. Otherwise you’re chasing 10000s of different audiences because we are all so different, we’re not going to love everything so make sure you love what you’re doing first. 


3 values that guide your life 

- Choosing kindness

- Resting without guilt or shame 

- And trusting my intuition 

Tips for finding your creativity on a tough day 

Don’t force it just flow, make yourself a nice snack and do something that you enjoy. If you can’t find something creative to do, celebrate the fact that you are creation itself and love on yourself. The flow will come when it’s meant to. 

Favorite song/music to wake up to

At the moment it’s algo contigo by Rita payes and Elisabeth roma 

'The Open-Hearted' album will be released on June 23, 2023.

shesaid.so UK Chapter Director: Lauren Elliott-Griffiths

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We are thrilled to introduce our new Director for shesaid.so UK, Lauren Elliott-Griffiths. Help us give her a warm welcome to the shesaid.so UK team!

Hi, I'm Lauren and I work at Red Bull, looking after their media partnerships. Prior to that I was working for Live Nation. Music is a huge part of my life; when I was about 12 I would head up to the local skate park where local bands would play every Friday night and then when I was old enough, I would come up to London just to see my favourite bands play. My taste in music is varied to say the least but I love finding new artists and bands.

Outside of work, I am a qualified spin and level 2 fitness instructor, I love running - it's my aim to complete the big 6 marathons, skiing and surfing.

What are your top tips for finding your first music job?

I have always had a passion for music from trying to start a band in primary school, to going to the local skate club to listen to local bands play through to Friday nights spent at venues in London catching my favourite artists. I think taking that passion and pursuing, and not letting anyone tell you otherwise would be my top tip for how to get into the industry. It is one of the toughest but those are always worth the hard work to get there. Never let anyone tell you otherwise, if you have a dream and a goal in mind, just jump in with both feet, I truly believe that pays off. And my second tip would be to leverage anyone you know, start small, attend networking events even if they are out of your comfort zone, add people on LinkedIn that you believe would be a good connection and start to build it up. Those around you are there to support and push you forward. 

Women you admire.

Three women in my life that inspire me would be; my mum (she's one of the strongest women I know), my friend and mentor Teresa Palladino (she has gotten me through a lot in my career and is always my sounding board) and my friend Agi (who is one of the most positive and beautiful people I have ever met). 

Tips for staying grounded on a tough day.

My top tips for staying grounded on a tough day, are getting yourself outside, go on a walk or move your body in some way, a good coffee and a great soundtrack - music for me can instantly change my mood and has definitely gotten me through the toughest moments and the happiest moments in my life. 

What does community mean to you in one sentence?

Community to me is belonging, feeling supported and trusting that there is always someone there whether it's in tough times or happy times. 

Member Spotlight #43: Adel Hattem

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This month for our Member Spotlight, we are thrilled to feature Adel Hattem; the CEO and Founder of DMusicMarketing, an agency that develops both non-Latin and Latin talent in the Latin American market. Based in Miami and across Latin America, DMM offers efficient, dynamic and all-encompassing solutions to its clients in order to overcome and conquer the intricacies of the region. 

Adel is a bicultural marketing specialist with 25+ years of experience in the music industry. She has held senior positions with industry giants - she worked as Marketing Director for Universal Music Mexico, Vice President of Marketing for Latin America at EMI and Marketing Manager at BMG Entertainment- before founding DMM in 2013. While working with the majors, Adel helped develop and set a footprint in the market for talent such as Arctic Monkeys, Placebo, Coldplay, Robbie Williams, David Guetta, Norah Jones, and Katy Perry. 

With DMM she now works with renowned labels like the Beggars Group, Domino Recordings, Ultra, and the Secretly Group, and has a diverse portfolio of artists such as Björk, Franz Ferdinan, Idles, Radiohead, Helado Negro, Ela Minus, The National,  The XX, Bon Iver, Interpol, Sharon Van Etten, Steve Aoki and Jungle among others. DMM has seen exponential growth in the last couple of years with a local team in Mexico, Brazil, Colombia, Uruguay, Argentina, Peru, Ecuador, and Miami. DMM continues to expand as new clients arrive, eager to explore and discover their impact in the Latin American region.


My name is Adel Hattem, I am the founder of Dmusic Marketing. I am originally from Mexico City and have been in Miami for 15+ years. 

A typical day in my life as the founder of DMM begins at 5 AM with an invigorating hour of Kundalini yoga. Following that, I prepare school lunches and accompany my teenagers to school. Three days a week, I prioritize my physical well-being by engaging in a workout session from 8 to 9 AM.

Once 9:15 AM rolls around, I kick off my workday. This entails a series of Zoom calls involving clients, media representatives, DSPs,, as well as virtual team meetings with our diverse team of 15 professionals situated across Latin America. Throughout the afternoon, I dedicate myself to answering emails that have accumulated throughout the day, while also staying in touch with our promotional team in Mexico and tending to clients based in LA or Australia.

As the evening approaches, my work pace gradually slows down, at this point, I shift my focus to preparing dinner for my family, enjoying the precious moments spent with my husband and children. Following our evening meal, I find solace in winding down with a book. 

What are some tips for getting a first job in the music industry?

Resilience and perseverance were key factors that played a pivotal role in my journey towards securing my first job at a label. Following the initial job interview, I demonstrated unwavering determination by consistently following up, effectively showcasing by passion and commitment to the industry,

Can you name a few women you admire?

I admire all the women in my life and all the women I know. I can see in each of them the success they have achieved and the challenges they overcome. I see the success of one is the success of all, and I believe that if we support each other, we can become the best version of ourselves. The teachings of one of the women that helped me in the past ten years (especially when I started my own company) are still very relevant and helpful in my daily life, although she passed a few years ago. I find particularly admirable her ability to blend ancient spiritual practices with modern technology and culture. She has been able to create a community that is inclusive and welcoming while also pushing the boundaries of what is possible in terms of personal growth and transformation. She has been a vocal advocate for women's rights and gender equality, both within the yoga community and beyond.  I also admire my mother in particular. I am forever grateful for the inspiration my mother has provided through her resilience, unwavering optimism and tireless work ethic. Her love and support have been instrumental in shaping the person I am today. 

What are some values that guide your life?

I dedicate myself to fostering an environment of empowerment and collaboration, constantly striving to provide support to my team. In my view the concept of competition pales in comparison to the value of constructing a community rooted in transparency and honesty. 

Do you have any tips for staying grounded during the day? 

  • Deep breaths.

  • Meditation, good diet, a good sense of humor and good people around you.

  • Separate work from homelife, don’t take everything so seriously.

  • Positive thoughts - even when life seems impossible always look at the positive.

What would be a piece of advice for younger self?

Don’t overfill your schedule or workload. Work a little less. Enjoy time and the present. 

Do you have a favorite song to wake up to?

Wake Up Boo! by The Boo Radleys.

What would be your most memorable experience whilst working in the music industry?

I have had so many incredible and memorable moments seeing emerging artists grow, fans using music as a healing tool and seeing executives grow and develop. One of the most memorable experiences in my life so far was rising above the gender expectations of my ex-superiors and colleagues from my last corporate role by starting my own business as a mother of three. I was told that I should no longer be working as I had children, and I wanted to prove to my own young kids at the time, that you can create your own reality. That if you love something enough and you dedicate yourself to it, you can achieve anything.

Connect with Adel on LinkedIn and check DMusic Marketing HERE.

Read more about the shesaid.so Miami Chapter and sign up HERE.