Interview

Music Insider: Antònia Folguera's Curatorial Vision at Sónar+D and Beyond

Antònia Folguera is a curator who excels in connecting the realms of digital culture, music, arts, science, and technology. With a diverse portfolio spanning festivals, conferences, podcasts, and radio shows, she fearlessly explores the frontiers of creativity and innovation. As the curator of Sónar+D, the Creative Technologies Conference affiliated with the renowned Sónar Festival, Antonia orchestrates a convergence of ideas, inviting visionaries from various disciplines to push the boundaries of art and technology.

Her influence extends beyond Sónar+D, as she actively participates in curatorial teams for the Eufònic Festival and STRP, fostering groundbreaking artistic expression and technological exploration. Additionally, as a co-founder of XRCB, the Barcelona Community Radio Network.

In this blog post, we delve into Antonia's remarkable journey as a curator, exploring her unique perspective, notable contributions, and her endeavors in digital culture. We also explore the exciting themes of this year's Sónar+D.

Can you share with us how you started your career in music? What motivated you to pursue this path?

Oh, well, I have to go way back when I was a teenager; I've always loved music, and I’ve always wondered how things work. If I have a piece of technology, I’d normally take it apart just to see what's inside (I kind of don't trust things that I don't know how they work). I've always been interested in music technology, and when I was little, I was wondering where certain sounds, e.g. a synthesizer come from. I would find information wherever I could when it wasn't obvious to me when I saw I don't know “Duran Duran” on TV; if this is not a guitar, what is it?

We are fortunate enough to have many local radios in Catalonia, and I started a radio show in my village. I knocked on the station’s door, and I said, “Hello, I'm Antònia. I'm just across the street, and I'd love to do a music show”, so they invited me to the studio and showed me how the equipment work - the mixer and the turntables and all of these things. And so, in about 20 minutes, I was making my show and kind of curating the music that I liked. And at some point, I started to talk about how the music was done.

Basically, I was trying to tell what I was learning to the people who might not know, and I think that I have done this my whole life on the radio, then later on TV and now in festivals. For me, there is not much difference between curating a radio show or a TV show and curating something that will happen on a stage at a festival. I think that the ideas can be exposed to the audience in different places and different formats. And I have been thinking about what formats can be used to present those ideas. I love the radio, I still work in radio, but I also like audiovisuals, I like film and video, and I think about how I can tell certain stories visually. That's how we, e.g. designed one of the stages at Sonar; we asked the artists and the scientists, can you tell us your story? A festival is our life context with which things happen in real-time - with an audience that's in the flesh, in the space with you and with the artists and the guest.

With the ever-evolving landscape of digital culture, music, arts, science, and technology, how do you stay up-to-date with the latest trends and advancements in these fields?

I think people that have a communication or journalistic background are always actively searching and actively investigating and very actively listening sometimes because ideas can come from everywhere. But basically, the internet is the number one source for everything. I’m also trying to search “dark” corners of the internet for information where I can discover interesting ideas and interesting people etc. So I would say the number one source is the internet; the number two source is other events, other festivals, other conferences or other things that might happen. I don't know in my city, in my neighbourhood or around the world- like this is a very good source of information and inspiration. Also, the people that you meet everywhere, and sometimes people that you meet in places that you wouldn't think of. Suddenly you meet someone, and you're so well, who are you? What do you do? And then but little things spark your imagination. I would advise people who would like to work as a curator in a festival context; always go to places and meet people. I come from a radio background, and sometimes, my excuse to meet people is so that people tell me about what they do, so I set up an interview with them, record it and air it on the platforms where I work at.

How do you stay grounded on a challenging day?

I wish I had the right answer because it's very challenging sometimes; just to find that thing that will help help you focus or that will help you not to be too stressed. So for me normally music helps a lot. I like finding the right music for the right moment. Sometimes I'm very annoyed until I find the right song; if I'm not finding the right song, I try another one and another one. Music always helps. I also love dancing. I think that it's one of the best ways to relax and also to express yourself. I find that by dancing, I can express things that I don't know words or other things. I also like to do simple things like strolling around my neighbourhood. Go into the local bar around the corner, talk with people whose lives had nothing to do with what I do. This keeps me grounded in the physical space that I live in and that I interact with. I spend a lot of time on my computer because I like to spend a lot of time on the Internet. It's part of my life. It keeps me grounded just to get away from it and into things that are apparently not interesting at all.

Photo Credit; https://sonar.es

Sònar+D is known for exploring the intersection of art science and digital culture; what is this year's central theme?

At Sònar+D, we work around three to four topics which we articulate on the programme; this leaves room to breathe, to have more variety and to explore different perspectives. Exploring a topic and not being too strict about it gives richness to the festival, and so this year, we work on an important topic. It's the topic of the year, the topic of last year, which is Artificial Intelligence - a topic we've been covering since 2016. What we try to do every year is to see how artists are using this technology, how they appropriate it to push their artistic and aesthetic language and their views about the world using AI. We also reflect, think and explore the ethical implications of this technology, so every year, we invite someone who is an expert in the field of ethics and artificial intelligence.

This year we are focusing more on robotics, thinking about artificial intelligence with a body. We are inviting Kate Darling, who is a researcher at MIT. She is an intellectual property scientist who also specialises in robotics and ethics.; I think her talk is going to be super, super enlightening and will hopefully bring some perspective in this area. People are either worried or excited when they think of artificial intelligence, so this topic concerns us all.

We explore different topics from the perspective of creativity, and that's climate emergency. We are inviting a biologist that’s also a sound artist from Norway called Jana Winderen - she works in what people call “acoustic ecology”, and her expertise is in recording in aquatic environments - she records little crustaceans that live on eyes or giant mammals such as whales. She is one of these people with a huge, hairy microphone (it looks like they are fishing for sounds or hunting for sounds). Jana will show us how she works and what we discover through sound data. She will teach us in a way how we can listen to our back garden or balcony or the square around the corner with birds and different beings that perhaps we should pay more attention to. I think that her work is incredible.

There is this audio-visual Research Group here in Barcelona called Play Modes; they usually do large-scale installations. They work with light with video with different technologies like motors and all kinds of amazing things. And they are wondering, as artists who work with technology, what would happen if they consciously decide not to use electricity or to keep doing their job, you know, big large-scale light installations without computers.

We're going to have the writer and artist Claire L. Evans (singer of the Grammy-nominated pop group YACHT), that’s working with advanced and edgy technology in her own way. Lately, she has been exploring the overlaps between nature and technology; her talk is going to be visual, and it's going to feature imagery by the artist Sofia Crespo that works with AI, creating images that are inspired by biology.

Looking at some of the AI topics you are going to explore this year, which are the ones that you believe present the greatest challenge in terms of tracking and addressing; the ethical use of AI or copyright issues?

That's a good question that I really don't know where to start to answer. I think that these are both issues that interact together, and they kind of shape what culture, in general, will look like. They are also going faster than we thought, shaping who we are and how we behave in the world. We can, let's say, address questions and concerns in terms of; how to certify intellectual property, how you pay authors and artists for their work, or how you pay them for their work being used without permission, which is what is happening right now that many of these artificial intelligence tools are trained with, basically our data, what we've been vomiting on the internet for the last 20 years or work from artists that nobody has asked them whether they wanted to be part of this dataset. I would say property economy and also the different ways in which we will start to interact with the internet and with each other. I'm not sure at what moment.

Is there anything else you’d like to share?

Sònar is celebrating 30 years, so both Sònar and Sònar+D are going to be a party in celebration. And so I would invite everybody to come and celebrate with us!


Connect with Antònia Folguera:

Twitter: @bzzzbip, Instagram: @bzzzbip & LinkedIn

Sónar, Barcelona

Thu, Jun 15, 2023 - Sat, Jun 17, 2023

https://sonar.es/en






Elkka's DJ-Kicks Mix Takes Listeners on a Colorful Journey Through Dance Music

Elkka is a Cardiff-born DJ and producer based in London. She has released music on labels such as Technicolour, Ninja Tune, and her own label and party femme culture. In 2021, Elkka was awarded BBC's Essential Mix of the Year, showcasing her blend of classic house, breakbeat, and experimental electronica.

Elkka's music is inspired by her deep intuition and communicates feelings that are difficult to put into words. She champions the LGBTQ+ community and women in her music and believes in self-acceptance and community building. She is the next curator of DJ-Kicks - a mix that takes listeners on an intoxicating journey through Chicago house, disco, leftfield techno, and UK bass. Her mix, out this Wednesday, April 26 via K7 records, is a celebration of everything she loves and is a brightly-hued universe for listeners to get lost in."

Watch our Q&A with Elkka across our socials or below for more insights into her music.

5 Questions to 3 Music Industry Execs: Temima Shames, Nikisha Bailey, and Ranya Khoury

In celebration of Women's History Month, we had the opportunity to speak with three accomplished women in the music business. We asked them five key questions about the industry, their experiences, and their thoughts for the future. Read on to discover their valuable insights and perspectives.

Temima Shames is a rising entertainment executive and entrepreneur with a core focus of innovating around music artists, creators, and influencers through content, brand partnerships, and more. Originally born in Israel and raised in New York, she’s the Founder & CEO of Next Step Talent – a full service management company that specializes in long-term career growth strategy and capitalizing on organic relationships with the individual talent they work with. Temima’s clients span those in comedy, acting, modeling, dance, among others, with an average social following of 10 million across platforms. Songs, records, and projects she’s been a part of have garnered 25 million streams and viral campaigns with more than 1 million recreates. Temima is an advocate for entrepreneurship and aspires to inspire others to take a chance at any age.

Who’s a woman that inspired you growing up?

My cousin always inspired me growing up as she was always spontaneous with traveling and trying new things. We both did gymnastics and always had a love for new experiences. In a family where being spontaneous and adventurous was out of the norm, this is what inspired me to expand my perspectives, think outside the box and fuel my “inner entrepreneur”. 

What would you say are the biggest challenges the music industry is currently facing?

Right now the biggest challenge in the music industry is over saturation and a lack of experimentation, uniqueness. We have seen a shift in focus from albums to singles which means there is a huge loss of development. We are so focused on short term success, that we are losing the storytelling and story building. With this new era of TikTok music, artists are creating songs for virality and less for connection. The music industry needs a reset. It needs something new. A sound that is missing and a shift in focus. TikTok is amazing as it gives opportunities to artists that would never have had a chance before. However, there is a specific sound that the app favors and that limits artists’ creative ability. I’m super excited to see what the next platform will do to level out the playing field. 

What do you see as the future of women in the music industry?

I see women taking their power and making the change to create equality within the music industry. Women are beginning to not take no for an answer and set their boundaries from day 1. We are seeing an increase in the amount of female producers, A&Rs and the amount of men working in marketing or publicity which used to be more female dominated areas of the industry. Women are now playing a role of educating the new generation of men about the inequalities and calling out subconscious behaviors as they occur. Instead of women being the “assistants”, there is an increase in female executives. In order to reach this future, women must educate men instead of creating a divide between each other in business.

Is there a particular project or achievement you’re most proud of?

In short, one of the achievements I am most proud of is the viral moment surrounding Brooklynne Webb’s “My Crown” release as this the first time I saw my entire team ban together to execute an idea. Each person used their different strength and brought it to the table. The execution involved a fully packaged plan with over 6 months of work, but not only that, the whole team pivoted the plan week of to react to what was happening in the comments. It was a game time decision with all hands on deck. The result of this was over 20M+ views and streams across platforms and a moment that showed how important building a strong team is. I’m also super proud of our relationship and talent growth on YouTube. Starting from nearly 0, we now have 3 clients over 1M subs and 5 more about to hit that markWe’ve truly expanded our company relationships across platforms. 


What advice would you give to other women looking to break into the music industry?

Use others' comments,, especially he “I usually think young women don’t have their sh*t together, but you do” one, as your motivation to push through. You only need a few people to believe in you. Be the disruptor and make that change.

Connect with Temima

Instagram –

@temimashames

@nextsteptalent

LinkedIn


Nikisha Bailey is a community-driven entrepreneur, entertainment executive, and philanthropist with a lifelong commitment to music. Professionally, the St. Louis native is General Manager of the Nvak Collective – a next generation record label & artist advocacy collective that embraces web3 to drive change for creators and intellectual property. The two-time Billboard R&B / Hip-Hop Power Player provides creative perspective to the company’s facilitation of A&R, marketing, and label operations across their diverse artist roster. Extending her influence throughout music and culture, she also serves as Vice President for The Recording Academy’s New York Chapter and an Ambassador for the Academy’s Black Music Collective (BMC). On the entrepreneurship front, Nikisha owns and operates Philadelphia's Win Win Coffee Bar – handpicked by Goldman Sachs as a featured vendor at its 10KSB National Summit and adding Nikisha to Forbes’ Next 1000. Prior to the Nvak Collective, Nikisha was the VP / Head of A&R Admin at APG (Artist Partner Group) including additional stints at Atlantic Records and Def Jam Recordings working with acclaimed producers, studios, artists, and more. She now resides in New York and pushes herself to learn, grow, and pay it forward.

Who’s a woman that inspired you growing up?

My mom has always been and continues to be one of my biggest inspirations. As a black woman growing up in Missouri in the 60’s during Jim Crow, I can’t even imagine what she had to go through. She always had such a positive outlook on life and has instilled in me that no matter what your current circumstances in life, through hard work and consistency, anything is possible 

What tangible way(s) can women better support + celebrate each other in the music business?

We can have more open, transparent, REAL conversations. The music industry can be an extremely sugar coated industry where we tend to paint the best picture possible and have the all that glitters in gold mindset. The reality is, that this is far from what it is. Women are consistently undervalued, underpaid and expected to be happy with whatever circumstances are presented to them. When we can start having more REAL conversations as to what we all have experienced, I think that can only strengthen the common bond that we all have for the most part. 

What inspired you to pursue a career in music? I’ve also loved music.

I’m a former musician myself. In college I had to decide whether or not to be a jazz performance major or audio engineer major and I went with audio engineer! The jazz students were a little too intense for me lol. From there I had a professor that told me in order to really make it in the music industry, I had to either be in NY or LA. My professor was able to help me sort out an internship at Sony Studios that was 6 months out, so for those 6 months I worked 3 jobs and saved up $5,000 and left to pursue my dream in the big city with nothing but two suitcases!

Is there a particular project or achievement you’re most proud of?

My biggest achievement in my career was when I started as intern in a new city, a new industry and now work myself up to a GM position. I’ve also been able to establish such a solid network of industry friends and colleagues that are not only there for me in my professional life, but have been able to be such immense resources to me in my journey as a coffee roaster and distributor through my business, Win Win Coffee. 


What advice would you give to other women looking to break into the music industry?

Bet on yourself! Hone in your superpowers and what makes you innately you…and EMBRACE it! What is the one thing that you can do, that nobody does better? It’s the differences that you have experienced in life that bring value to the table. Own that part of who you are all throughout your journey.

Connect with Nikisha:

Instagram – @nikideebee

LinkedIn

Ranya Khoury is a rising executive in the music business with a track record for setting trends and being a first-mover throughout several entrepreneurial endeavors. Today, as the first U.S. hire for global dance label Spinnin’ Records, she is the stateside Streaming Director where she has worked tracks for Alok, Timmy Trumpet, The Chainsmokers, Joel Corry and many more. Prior to Spinnin’, her career has been rooted in digital commerce with previously managing Los Angeles-based DJ Kooze, creating new revenue models for Hits Daily Double as Digital Accounts Manager, and being a part of Universal Music Group’s streaming marketing team.

Who’s a woman that inspired you growing up?

I’ve had so many. I was lucky enough to grow up with a mom who was a complete powerhouse, so I’ve always had the impression that success as women, in whatever field, was possible. Hilary Duff was and still remains a big one for me. Rihanna, for obvious reasons. The list really does go on and on.  

What do you see as the future of women in the music industry?

As we begin to bring more women in leadership roles, our perception of what’s possible will begin to shift into a much more empowered place. Doorways will open for rising industry leaders. Role models will help inspire those looking to pursue a career in music. Companies will become more inclusive from the start. There’s still a long way to go, but we’re moving in the right direction. 

What inspired you to pursue a career in music?

It initially was ignited through my unwavering passion for the music itself, but it wasn’t until my second year of college that I committed to pursuing a career in music. Once I learned that business and creativity coexisted in the space, I began immersing myself in the industry, where I realized how strong my passion for music really was. 

What advice would you give to other women looking to break into the music industry?

Give yourself permission to show up authentically. Don’t try to be one of the boys. Know your worth early on. Speak up. And always lead with passion and curiosity. 

How do you balance personal and professional life as a woman in the music industry?

It’s hard. it’s a practice that I’ll probably always work on deepening. Naturally, my personal and professional life tend to overlap. You meet so many like minded people in the industry, that they quickly become a part of your personal life. Your time spent in professional settings molds into what is typically thought of as personal time (there is no 9-5 in the industry). So, it becomes an act of prioritizing and enhancing any personal time you do get. Sometimes it's carving out time in solitude. Other times, it’s dining out with friends, most likely at Sugarfish or Found Oyster. Whatever and whenever it is, I make sure it's time well spent on things that renew and reground me. 

Connect with Ranya

 Instagram – @ranyakhoury

LinkedIn