Strategic content creation is a catalyst for growth whether you're just starting out or breaking through as an artist. This isn't just about social media; it's about authenticity and connection in your craft. Here are some key insights to amplify your strategy.
1 - Be Intentional With Your Audio
Identify the most catchy parts of your music and build your social media campaign around this. Is it a chorus, a beat change or lyrics? These moments are your golden opportunity to grab your audience's attention and to make your music memorable. While this isn't a call to action to "create" music for social media, it's about recognizing the elements in your existing music that have the potential to convert listeners.
2 - Brand Voice
Your content on social media tells a story about you as an artist. Are you projecting a vibrant image, or is your content moodier and edgier? Elements like location, colors, contrast, and tone play a crucial role in defining your brand and how authentic it appears to your audience. It's essential to be intentional about the image you project because it can shape the perceptions of new and existing fans. Your brand voice should align with your music and personality, creating a cohesive and relatable identity.
3 - Video Frame
There isn't one specific format that's guaranteed to crush on social. One pattern (among many) is the subject, especially if it's the artist, occupying a significant amount of space within the video frame. Experiment with being prominent in your video, even if it means taking up 3/4 of the video frame. The depth and space you occupy in relation to the background can help capture people's attention as they're scrolling by, making you stand out.
4 - Text Enhancement In Video
Not every video requires text, but it can be a valuable addition, depending on the content. Whether it's displaying lyrics or transcribing what's being said, text on screen can help retain viewers' attention and keep them engaged. Additionally, text can reinforce lyrics or provide context, making it easier for viewers to connect with your music. Consider using text strategically to enhance your storytelling and engage your audience effectively.
5 - Utilizing Social Platform Features
Creating content takes time, energy, resources, and hard work! When posting the content you worked so hard to create, it's worth being intentional with using the features of each social platform to maximize the post. For example, on Instagram, you can utilize Collab posts to reach a wider audience. Each platform has its own set of rules and best practices; it can be hard to keep up with them all, but they are worth considering to maximize your content.
BONUS TIP 1: Consistency is Key
Consistency builds trust and reliability with your audience. Establish a consistent posting schedule. Whether it's daily, weekly, or bi-weekly, a predictable posting pattern keeps your fans engaged and helps build anticipation for your next piece of content.
BONUS TIP 2: Engage Your Audience
Respond to comments, ask questions, use a broadcast channel, go live and create a dialogue with your audience. Engagement builds a sense of community around your content and encourages followers to become active participants.
Did you know that shesaid.so NINA members have access to our ever-growing content library, featuring music business workshops and talks, industry-focused educational content, exclusive interviews, and more?
Gain exclusive insights directly from music industry executives and artists.
Become a member: shesaid.so/membership