shesaid.so 2024 Recap

This year has been all about celebrating our 10th anniversary, always with a focus on our community—helping members grow their skills, expand their networks, and discover the best industry opportunities. From our we.grow mentoring program and programming at ADE, to impactful panels and events with Red Bull, NTIA, and Beyond the Music, to creating and sharing exciting opportunities for artists and music executives alike.

A highlight at the end of the year has been our partnership with Ballantine’s True Music. As part of this partnership, the Ballantine’s True Music Fund ‘25, powered by shesaid.so, we’re offering 8 grants ranging from £5k to £30k, along with mentorship, to help turn your ideas into reality.

Take a look at everything we’ve achieved month by month, and make sure to check our 10th Anniversary Landing Page, highlighting a decade of shesaid.so and some of our most impactful moments.

January 2024

  • we.grow with ALLIES Launch:
    Partnering with FMLY Agency, we launched a speed-dating-style mentoring program that provided shesaid.so members with short-term, one-on-one mentorship from experienced industry professionals, hand picked from our vetted list of corporate ALLIES.
    Read more

Editorials:

  • 5 Key Trends for Independent Artists in 2024
    A guide to navigating the music industry this year.
    Read more

  • Interview: DJ Paulette
    Insights from the award-winning DJ, BBC radio presenter and author.
    Read the interview

  • Artist Spotlight: Belle Chen
    Interviewed the pianist and composer that skillfully blends piano melodies with synths/
    Read more

  • Lavaud Q&A
    A candid conversation with rising artist Lavaud.
    Explore here

  • Building an Effective Music Release Timeline
    A roadmap for artists planning their next release.
    Learn more

  • Artist Spotlight: Little Monarch
    Interviewed LA-based artist Little Monarch.
    Read more

February

  • Money Power Series - Workshop One: Budgeting Essentials

    Lorianne Rivas and Shari Reffsin shared essential financial strategies tailored for independent artists.

  • shesaid.so hosted a free Welcome Breakfast at the Night Time Economy Summit in Manchester on February 8, 2024, featuring insights from Andy Burnham and Sacha Lord, with attendees receiving complimentary access to the full summit.

Editorials:

  • Victoria Monèt’s Road to Success: A Case Study
    Lessons from the accomplished artist’s career trajectory.
    Read here

  • Universal Music Group's Pause on TikTok: A Case Study
    Analyzing the impact of UMG’s strategic decisions on artists and fans.
    Explore more

  • Music Insider: Moni Saldana
    Insights from Moni Saldana’s career in the industry.
    Discover more

  • Artist Spotlight: Merry Lamb Lamb
    Featuring the rising artist’s creative journey.
    Read more

  • Up Next: ANANYA
    A feature on the multifaceted artist.
    Learn more

  • Music Insider: Zamaera
    A deep dive into Zamaera’s career and inspirations.
    Read here

March

Performance Event: GUIDANCE
A live performance featuring Monica Mirabile, Trinity Vikorsky, and Mia Carucci.

Read More

Workshops & Panels:

  • Money Power Series - Workshop Two: Saving Strategies & Investment 101
    Lorianne Rivas and Shari Reffsin provided practical tips on saving and investing for creatives.
    Learn more

  • A Conversation in Journalism & Media
    Featuring Sandra Song, Lina Abascal, and Rachel Brodsky, this panel explored the role of media in the music industry.
    Learn more

  • Crystal Murray & shesaid.so Present: Starmaniak Release Party
    Explore here

    Community Town Hall: Mastering Music Distribution
    Connie Chow shared insights on strategies for independent artists.

    Editorials:

  • Alt List 2024: Women’s History Month Edition
    Celebrating groundbreaking women in music.
    Read more

  • Guide to SXSW 2024
    A comprehensive guide for attendees.
    Discover here

  • Artist Spotlight: Crystal Murray
    Interview with emerging Parisian artist.
    Read here

  • Up Next: Kito
    A feature on the multi-talented producer and DJ.
    Explore more

  • Artist Spotlight: Kelly Moran
    Interview with the Warp Records artist.
    Discover here

April

  • AMA: Fabiana Pacini
    Boiler Room’s Senior Marketing Manager, Fabiana Pacini, shared her career journey and insights in this AMA session.

    Editorials:

  • Artist Spotlight: Salle
    A deep dive into Salle’s artistry and journey.
    Read more

  • Music Insider: Linda Walker
    Insights from Linda Walker, Consultant at Diverge, on her music industry experiences.
    Discover here

  • Up Next: Britney Manson
    A spotlight on Britney Manson, an artist, model, and provocateur.
    Learn more

  • Music PR 101: Who is Dean and What is Music PR?
    An introduction to music PR fundamentals by Dean Koend.
    Explore here

May

  • Win a One-Year shesaid.so Membership
    Celebrating our 10th anniversary with Marshall by giving away memberships and headphones.
    Find out more

  • Community Town Hall: Mastering PR: Strategies for Independent Artists
    Rachel White shared actionable tips for effective PR campaigns tailored for independent musicians.
    Learn more

  • AMA: Sherry Saeedi
    Sherry Saeedi, Founder & CEO of Verswire & Veeps, discussed navigating the music industry.

    Editorials:

  • Artist Spotlight: MËSTIZA
    A celebration of the DJ and producer duo's dynamic style.
    Explore here

  • Artist Spotlight: Cosha
    Highlighting the Irish singer-songwriter and producer.
    Read more

  • Member Spotlight: Stef Pascual
    Featuring the Digital Marketing Director at Concord.
    Discover more

  • Music Insider: Sarah McBriar
    Insights from the Founder & Creative Director of AVA & UP Productions.
    Read here

  • Up Next: Jay Kent
    A feature on the queer R&B and pop artist from the Philippines.
    Learn more

  • shesaid.so LA Radio: Sarah Harrison
    Interview with the multifaceted artist and DJ.
    Listen here

  • Music PR 101: When to Get PR and How to Maximize It
    Guidance on leveraging PR for your music career, led by Dean Koend.
    Explore more

  • Throwback Highlights: shesaid.so at ADE 2023
    Laura Leon’s insights on Mental Health Awareness Week.
    Read more

  • It’s Mental Health Awareness Week
    Featuring a reel by Ruth Emery, an artist wellness and media coach.
    Learn more

  • A Day in the Life: Xie
    An inside look at the life of DJ, producer, and artist Xie.
    Watch here

June

  • Community Town Hall: Under Pressure: Artists on Campaign Mode
    Ruth Emery led an important discussion on managing stress during campaigns.
    Learn more

  • Online Workshop: Money Power Series - Navigating the Road to Retirement
    Financial advice for planning long-term success in the music industry, led by Lorianne Rivas and Shari Reffsin.
    Discover more

    Editorials:

  • AQUTIE: Celebrating NYC's Club Scene & Queer Culture
    Explore here

  • Artist Spotlight: IYAMAH
    A focus on her debut album and rootsy soul sound.
    Read more

  • Chappell Roan - The Rise of a Queer Pop Icon
    Discover more

  • shesaid.so LA Radio: Rachael Hardway
    Listen here

  • Charly Schaller: DJing with Disability
    Read here

  • NikNak: Embracing Afrofuturism
    Discover more

  • Up Next: AVR
    Exploring Philip Glass reworks, a Mugler collaboration, and her debut album.
    Read more

  • Tackling Bullying and Harassment in the Music Industry
    Insights from Dr. Charisse Oyediwura and Sania Haq on BLiM’s "YourSafetyYourSay" survey.
    Learn more

  • Spend the Day with Sha Ru
    A feature on the NYC-via-Berlin duo Ma Sha and Ru.
    Watch here

  • Pride Guide 2024
    Celebrating the LGBTQ+ community in music.
    Read more

July

  • AMA: Grace Russo
    Talent Manager at Skretz Entertainment and Loco Dice, Grace Russo, shared her industry insights during this interactive session.
    Learn more

  • Community Town Hall: Consent for Creative Flourishing and Burnout Prevention
    Louisa Pillot (aka Louisa HHH) hosted a discussion on using consent as a tool for creativity and burnout prevention, improving professional and personal relationships.
    Discover more

  • Editorials:

  • Highlighting the Opportunities Within South Asian Music
    Sania Haq discussed the evolution of South Asian music and her involvement with BollyCo and Going South.
    Read more

  • Michelle Kambasha: Curating Black Alternative Music on ‘Black Radical’
    A feature on Michelle Kambasha’s work as a writer and music curator.
    Explore here

  • Ni Maxine’s Afro-Centric and Soulful Sound
    Interview with the British Neo-Jazz singer-songwriter.
    Discover more

  • Barbara Tucker’s Advice for Emerging Artists
    The legendary House & Soul singer-songwriter shared her top tips.
    Learn more

  • The Erasure of Female Guitarists in Media
    Izzy Fincher highlighted the contributions of overlooked guitarists like Sister Rosetta Tharpe.
    Read more

July

  • AMA: Grace Russo
    Talent Manager at Skretz Entertainment and Loco Dice, Grace Russo, shared her industry insights during this interactive session.
    Learn more

  • Community Town Hall: Consent for Creative Flourishing and Burnout Prevention
    Louisa Pillot (aka Louisa HHH) hosted a discussion on using consent as a tool for creativity and burnout prevention, improving professional and personal relationships.

  • Editorials:

  • Highlighting the Opportunities Within South Asian Music
    Sania Haq discussed the evolution of South Asian music and her involvement with BollyCo and Going South.
    Read more

  • Michelle Kambasha: Curating Black Alternative Music on ‘Black Radical’
    A feature on Michelle Kambasha’s work as a writer and music curator.
    Explore here

  • Ni Maxine’s Afro-Centric and Soulful Sound
    A celebration of the British Neo-Jazz singer-songwriter.
    Discover more

  • Barbara Tucker (throwback to ADE 2023)
    The legendary House & Soul singer-songwriter shared her top tips.
    Learn more

  • The Erasure of Female Guitarists in Media
    Izzy Fincher highlighted the contributions of overlooked guitarists like Sister Rosetta Tharpe.
    Read more

August

Editorials:

  • Win a 12-Month Roundhouse Creative Studios Membership
    Celebrating the opportunity for creatives to access studio space, recording facilities, and more.
    Learn more

  • Under One Roof: Alice Woods’ Mission to Make Manchester’s Dance Scene Inclusive
    Alice Woods shared her vision for a more inclusive dance music community.
    Explore here

  • 25 Years of MUTEK
    Marie-Laure Saidani reflected on MUTEK’s enduring legacy in electronic music.
    Read more

  • Monica Mirabile: This Is A Performance School
    A profile on Monica Mirabile’s multidisciplinary approach to art and movement.
    Discover more

  • Music PR 101: Creating a Successful PR Campaign
    Dean Koend provided practical advice on crafting impactful PR strategies.
    Read here

September

  • Community Town Hall: Jackie Queens
    Jackie Queens, co-director of shesaid.so South Africa and founder of Bae Electronica

    Editorials:

  • Filah Lah Lah on Creating the First Visual Album by a South African R&B/Soul Artist
    A deep dive into Filah Lah Lah’s groundbreaking project.
    Read more

  • Member Spotlight: Abbey Road’s Award-Winning Mastering Engineer Cicely Balston
    Featuring the inspiring work of Abbey Road’s Cicely Balston.
    Read more

  • Easol’s Lisa Simpson: Supporting Creators and Transforming the Experience Industry
    A profile on Lisa Simpson’s work at Easol.
    Discover more

  • Welcoming shesaid.so Finland!
    Celebrating the launch of our newest chapter led by Lilli Keh and Maiju Talvisto.
    Read here

October

  • AMA: Find Your Own Sound as a Music Producer with Ceri
    International DJ and music producer Ceri shared her expertise on developing a unique sound and answered audience questions.
    Learn more

  • Panel: Misogyny in Music: The Truth
    Hosted at the Beyond the Music Global Music Conference in partnership with Musicians’ Union, the panel featured Zelda Perkins, Jen Smith, Ni Maxine, and moderator Dr. Diljeet Bhachu.
    Explore more

  • 10th anniversary Event: shesaid.so at ADE 2024
    Activities included mentoring, a Pro Talk, and a mixer powered by Ballantine’s True Music Fund as part of ADE Lab and ADE Pro.

    Editorials:

  • shesaid.so at ADE 2024
    Announcing our continued partnership with ADE, including mentorship programs, mixers, and talks.
    Explore here

  • we.grow at ADE: Mentorship Program Presented by shesaid.so and ADE Lab
    Details about the we.grow program supporting music professionals.
    Discover more

  • 10 Years of shesaid.so Mixer - Powered by Ballantine’s True Music Fund
    Celebrating our 10th anniversary with a special networking session at ADE.
    Learn more

  • NOURI: My Music is Vulnerable, Honest, and Meaningful
    A feature on the Kurdish singer-songwriter’s artistry.
    Read more

  • Red Bull Records’ Morgan on ‘Emotional Gangster’
    A spotlight on Morgan’s latest project.
    Explore here

  • shesaid.so ADE Guide 2024
    A comprehensive guide to this year’s Amsterdam Dance Event.
    Discover more

  • Desert Air Festival 2024 - Weekend GA Pass Giveaway
    A giveaway for shesaid.so members to experience Desert Air Festival.
    Learn more

  • Mastering Music Promotion: Social Media and Traditional Strategies for Artists
    Tips for leveraging various platforms to promote your music effectively.
    Read here

November

  • AMA: Ask Me Anything About Joining the Recording Academy
    Amanda Garcia Davenport shared insights into the Recording Academy and its opportunities for artists.

    Editorials:

  • Friedberg’s Hardcore Workout Queen
    A look at the all-female band’s hypnotic mix of genres.
    Read here

  • Bamby’s Dancehall and Shatta Rhythms
    The French Guyanese artist shared her inspiration and sound.
    Discover more

  • Six Questions with Sofia Kourtesis
    A feature on the Peruvian producer and DJ.
    Learn more

  • Up Next: Lusanda
    Lusanda’s TikTok success and debut single.
    Read more

  • Anne-Flore Levacher: Behind the Scenes at Roche Musique
    A spotlight on her work in artist development.
    Explore here

  • Welcoming Epidemic Sound as Our Newest ALLIES Partner
    Celebrating this new partnership.
    Learn more

  • The Role of Artist Managers in Supporting Development
    Insights into the critical role of managers in artists’ careers.
    Discover here

  • SOPHIE’s Legacy and Influence
    Honoring the late hyperpop pioneer.
    Read more

December

  • AMA: Reflecting on a 10-Year Journey with Andreea Magdalina
    Founder Andreea Magdalina hosted an AMA to celebrate shesaid.so’s 10th anniversary.

    Editorials:

  • ROZET Releases ‘EAT’ via TOKiMONSTA’s Young Art Records
    Highlighting ROZET’s vibrant new release.
    Read here

  • Alt-pop’s girli on ‘Matriarchy’ Album: Queen Edition
    A celebration of girli’s empowering alt-pop album.
    Explore here

  • A Day in the Life with Nonǒ
    Watch Here

  • Artist Spotlight: Lauren Mayberry (Chvrches)
    A feature on the renowned singer-songwriter and her new solo album release.

    Read more

  • Up Next: AKA KELZZ
    A look at the emerging artist’s release of album ‘Odyssey’.

    Watch Here

  • Member Spotlight: Miranda Joan

Read Here

shesaid.so x Marshall: Memberships & Headphones for 12 Music Makers

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To celebrate our 10th anniversary, shesaid.so is teamed up with Marshall back in May to give away memberships that unlocked access to 12 music makers based in the US and Canada to the shesaid.so community for one year. The selected 12 winners  also received a pair of Marshall headphones each. 

Diana Chica

Diana Chica is a music producer, composer, and singer from Bogotá, Colombia. She began her musical journey studying music theory and classical piano before earning a degree in music and audio engineering. In 2018, Diana founded Memophonic Studio, her recording studio, where she produced music for independent and emerging artists in Bogotá.

She also co-founded Monía, a female pop duo that gained local fame and built a significant online following, becoming a symbol of representation within the LGBTQ+ community. After relocating to Miami, Diana completed a Master's in Music Business and began working as a music producer for both Latin and U.S. artists. She also launched her new project, Cata Myla.

Currently, she serves as a Marketing Coordinator at Universal Music Group’s Regional and Iberian office in Miami.

Instagram | Music

Photo Credit: ALAYNA MILLER

Jessy Covets

"I'm grateful for this community (and the headphones I won). It is truly an honor to be a part of something so authentic & great!"

Jessy Covets is a genre-blending artist hailing from New York, now thriving in Los Angeles, the city that fuels her creativity. Known for her powerful vocals, heartfelt lyrics, and distinctive guitar work, Jessy seamlessly merges electronic pop with raw emotion and dynamic storytelling. Her music has been featured in major campaigns for Estée Lauder and Intuit, as well as on Netflix and HBO, showcasing her versatility as a composer and performer.

On stage, Jessy delivers electrifying performances that combine live vocals, guitar, DJing, and immersive visuals. She has captivated audiences at iconic venues like EDC Orlando, Red Rocks, and Wakaan Fest. Jessy has collaborated with celebrated EDM artists such as Liquid Stranger, Ravenscoon, Sully, and BUKU, consistently pushing creative boundaries. With every track and performance, she invites listeners into a world of innovation and authenticity, cementing her place as a force in electronic and alternative music.

Website | Instagram

Michelle Hopkins

Michelle Hopkins is a twenty-three-year-old singer-songwriter determined to introduce Swahili to the West. Michelle grew up in Dar-Es-Salaam and moved to Toronto when she was fifteen. She remains deeply connected to her culture infusing her lyrics with Swahili and Tanzanian influences.

Hopkins writes emotive, introspective lyrics, exploring themes of love, loss, and personal growth. Michelle creates R&B, Soul, Folk, and Afro-pop inspired music. Throughout her career, Michelle has participated in various programs and competitions that have helped shape her artistry.

She is currently a member of Soundstock Academy (2024). She was a member of the Remix Project round 18.0 (2023), a participant of Honey Jam (2021), and the winner of the RBC She's The One Bluesfest competition in Ottawa (2019). Michelle secured FACTOR funding for her 2023 Single “One Hour on Earth” and OAC funding for the music creation of “How Did We Get Here?” her Debut EP set to release in 2025.

Instagram | Music

Marie Jenkins

Kyns is Marie Jenkins, an artist, producer, and songwriter based in Los Angeles.

She has been producing her own music since the start of lockdown 2020 and despite facing a slew of challenges that came with battling severe chronic illness over recent years, she has pushed to release a handful of singles, has secured song placements in shows across NBC, ABC, MTV, and more, and is gearing up to release her debut EP later this year.

Having now crafted songs for herself and other artists in a variety of genres, she is currently loving experimenting with new approaches to production and storytelling, and aims to push the boundaries of genre and expression with her future releases.

Instagram | Website

Miranda Joan - Photo by Mikaela Gaue

Miranda Joan

Born in Montréal, Miranda Joan spent her formative years growing up on the north shore of Vancouver, filling diaries with emotions and experiences that would go on to form the basis of her songwriting. Her self-released album ‘Overstimulated’ has garnered over 500,000 streams since its release in November 2023. Miranda pressed/distributed the album on vinyl as an independent artist, headlined London’s 100 Club, supported Adi Oasis in New York and performed at SXSW. Miranda is currently on tour as a backing vocalist with The Killers. 

Releasing ‘Overstimulated’,, she commissioned remixes from UK producers Ash Walker and ISHA, and garnered tastemaker support from NPR, CBC, BBC 1Xtra, BBC 6Music , Jazz FM, EARMILK, Wonderland, Consequence of Sound, KCRW, KEXP. Singles have received Spotify editorial support on Fresh Finds / Fresh Finds R&B. 


Miranda recently starred in The Killers “Bright Lights” video and has performed with Kylie Minogue, Shawn Mendes, Lorde, and Andy Grammar. She has taken to the stage at Festival International de Jazz de Montréal multiple times, alongside the National de Jazz Montréal, CARRTOONS and Sly5thAve. She was selected as one of First Up with RBCxMusic Emerging Artists, leading to a sync placement on Canadian TV show The Strays.

Website | Instagram

K Á R Y Y N

Armenian-American vocalist, songwriter, videographer and composer/producer KÁRYYN is a quantum spiritual time traveller. Following a prolific period of inward healing and creating, she readies her Calm KAOSS! EP, a work created in partnership with British record producer James Ford.

The project sees KÁRYYN commune with her past, present and future selves, traveling through time to reveal transformative premonitions from the future in scientific and spiritual language. Her debut release The QUANTA Series saw her unpack and explode her past to dizzying effect. The press dubbed her “a sonic architect” (Dazed); “an electronic adventurer” (FACT) who “makes music as a way of travel, moving through memories with sound” (CLOT Magazine).

In the album’s Pitchfork review, Sasha Geffen wrote: “Death hangs heavy over the record, but in its shadow, KÁRYYN projects herself into the future.” KÁRYYN’s recent Calm KAOSS! EP was met with acclaim from the press, who described the work as “techno-symphonic grandeur” (The Guardian) and “a stylistic triumph” (CLASH). Accompanied by remixes from HAAi and Airspace, the EP served as a bridge to carry KÁRYYN from her formative inspirations into the future. On her latest track ‘Ground (which featured in a new campaign for Apple) she invites us to look deeper and act on our earned spiritual wisdom.

Website | Mute | Instagram

Jaslyn Loftin

Jaslyn Loftin (AKA, J.Lyn) is a singer/songwriter based in Hawai'i and specializes in writing songs for various artists around the world. She has played in world-renown venues such as the Troubadour in Los Angeles and the Blue Note Hawaii in Waikiki with ukulele virtuoso, Jake Shimabukuro.

In the early stages of her career, she penned the Chinese EDM hit “Make Me Forget” by Singer Ann-E1, which gained over 200,000 streams on NetEase Cloudmusic, reaching #23 on the Cloudmusic Soaring Chart and #6 on China’s Global Song Chart. She also partnered with TikTok for their Creative Learning Fund, sharing songwriting and music business tips.

In Spring 2024, her songs got placed in various opportunities for sync (TV/Film), including the hit reality show, “Love is Blind,” through the State of Hawaii Creative Lab Music Immersive. She is currently an “On the Rise” performing artist with the Henry Kapono Foundation and is currently a lecturer of Music Theory, PR, and Songwriting at the Music & Entertainment Learning Experience Program at Honolulu Community College. 

Instagram | Website

Lucia Luna

"I am incredibly grateful to be part of a global community that is truly dedicated to uplifting women, femme, and nonbinary individuals in the music industry. Every aspect of this network ensures that diverse voices are not only heard but celebrated, creating space for creative expression and professional growth. Being part of this community has been empowering, inspiring, and an essential part of my journey in the music business. It's a powerful reminder that when we support each other, we all rise."

Lucia Luna is a trans nonbinary darkwave musician from Portland, OR. They channel ethereal melodies and spellbinding synthesis through voice, keys and creative sound manipulation; composing through temper and creating texture with shrill sounds and hollow layers.

Their moods hit the listener with elation, despair, and discernment of the subtleties between. Luna’s range traverses a journey from dreamscape to dancewave, relishing in the empowerment of imperfection, vulnerability, and deliciously raw expression.

Luna released their debut solo EP “Hunting Midnight” in 2020 on Occultists (Berlin), followed by a remix EP in 2021. Lucia released their first music video for “Shiver” (Orkis remix) in November of 2022. Other music projects include: Human Hollow (PDX) and Unicorn Domination (PDX / Joshua Tree). Lucia frequently collaborates with other producers, lending their vocals to various electronic and experimental projects.

Instagram | Bandcamp| YouTube

Lucki Price

Lucki Price is a business-savvy singer-songwriter with a degree in music business and a passion for R&B music. She currently serves as a Global Copyright Coordinator for Sony Music Publishing in Nashville, Tennessee, where she leverages her expertise to protect and manage intellectual property rights. Prior to this role, Lucki gained valuable experience as a Metadata Temp at Capital Music Group.

With an enthusiastic commitment to the music industry, Lucki's long-term goals are both ambitious and inspiring. She aims to establish a writers catalog of groundbreaking songs, own and operate a successful R&B-focused music company in Nashville, and create a pipeline for brown and Black students from MNPS to enter Nashville's music industry. Lucki is dedicated to fostering diversity and inclusion within the industry, believing that these values are essential for driving creativity and innovation.

Recently, Lucki participated in a songwriting workshop hosted by ASCAP. Out of many applicants, nine participants were selected and divided into groups of three, each guided by a mentor. Each group consisted of two songwriters and one producer, working together to create the best song possible and Lucki’s group excelled, winning the first-place prize! 

Instagram | Linktree

Eb Rebel

EB Rebel's musical journey would begin in 2016. Rebel felt compelled to act after the murders of Trayvon Martin and Michael Brown. Rebel would write a Black Lives Matter anthem they hoped would inspire the movement. In May 2016, EB released the single and video for “Don’t Care”, the lead single from her EP "TRANCE". After sharing the single with BLM activist DeRay Mckesson, the song began to spread.

The song landed on Dallas/Fort Worth’s Central Track, and was featured in the national publication Afropunk. Within a week, the song would make it to the team of "Stay Woke" a BET documentary directed by Laurens Grant and produced by Jesse Williams. The documentary aired on BET May 26, 2016.

The soundtrack also featured hip hop heavyweights such as J.Cole and Kendrick Lamar. Since then, Rebel has released a number of single which have gone on to gain the attention of national publications/brands such as Afropunk, MTV, Sofar Sounds, Bose, and more.

Instagram | Music

Alicia Walter

“A tremendous thank you to the shesaid.so community for gifting me this incredible opportunity! I love getting to know the shesaid.so network more personally - I'm such a fan of the community's mission and ethos. I look forward to meeting more people here, sparking inspiring discussions and finding new ways to collaborate!"

Alicia Walter is a singer-songwriter, composer, and pianist in New York City, originally from Chicago. Known for her “near-cosmic voice” (WIRED) and “stratosphere of songwriting all her own” (Consequence of Sound), Walter has released two albums under her name, Right Noise (BIG EGO Records 2023) and I Am Alicia (Sooper Records 2021). She is currently performing in venues around the country, and she rose to acclaim as leader of the Chicago-based indie art rock outfit, Oshwa.

Website | Instagram

TABOO ZERO

“Hello everyone! My name is Mária Timchenko, and I’m so grateful to be part of the shesaid.so community. It’s inspiring to be surrounded by such a supportive group that celebrates music and art. I’m excited to connect, collaborate, and create together!

I’m an emerging dark pop artist from Honolulu, Hawaii, and I perform with my live band. We're currently seeking touring opportunities and exploring options with labels. I’d love for you to check out my music—your support would mean the world! Thank you all, and I can’t wait to get to know each of you better!”

Maria Timchenko, renowned as TABOO ZERO, emerges as a formidable figure within the realm of dark pop, drawing inspiration from the vibrant landscapes of Honolulu, Hawai’i, USA. Seamlessly blending elements of rock, electronic beats, and emotional ballads, she crafts a mesmerizing sonic tapestry that captivates listeners from the very first note. Influenced by the sounds of Evanescence, Billie Eilish, Led Zeppelin, Linkin Park,  and Tatu, TABOO ZERO's music resonates with depth and intensity.

Her most recent work, the EP ‘Not Sober,’ is dedicated to exploring mental health, challenging stereotypes, and sparking crucial conversations. TABOO ZERO believes that vulnerability is a source of strength and aims to provide a safe space for her listeners to explore their emotions and find solace. Through her music, she hopes to  foster a community where individuals can connect and heal together.

Spotify | Instagram | Youtube

Lauren Mayberry is in her Solo Era with Debut Album 'Vicious Creature'

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Photo Credit: Charlotte Patmore

Lauren Mayberry, the frontwoman for acclaimed electro-pop band CHVRCHES released her eagerly awaited debut solo album, Vicious Creature and announced a UK tour for March 2025.

Vicious Creature is both a startling new era in Mayberry’s artistry, and the culmination of two decades of life in a band that came before. Across its songs, she writes about sexuality and empowerment from a profoundly personal perspective for the very first time, reconnecting with the icons of her youth (Tori Amos, Fiona Apple, PJ Harvey and Kathleen Hanna) as well as ‘90s British girl groups such as All Saints and Sugababes, whose music made a formative impact on her in the 2000s. 

“So much of this process has been an exercise in empowering myself to listen to my own intuition – something I really trained myself out of,” Mayberry says. “That's ultimately why you start making things – because you felt a feeling, and you wanted to articulate that somehow. I think it was important for me to relearn that kind of independence, and recognise what I bring to any table I choose to sit at.”

For her first full-length release outside of CHVRCHES, Mayberry sought freedom: from rules, expectations and preconceptions. Working with prolific producers like Greg Kurstin, Matthew Korma, Tobias Jesso Jr., Ethan Gruska and Dan McDougall, she accessed not only a new world of inspiration but the deep well of creativity she’s had within her all along.

Watch the video with Lauren to learn more about her favorite songs from the album, the UK tour, and what she listened to in 2024.

The tour kicked off with a hometown show at the legendary Barrowland Ballroom in Glasgow, before wrapping up at London’s Shepherd’s Bush Empire. Prior to the headline dates, Mayberry joined London Grammar for shows across the EU and UK before a major headline tour of North America in early 2025.

See all tour dates below. 

North American headline tour 2025
1/28/25 - House of Blues - San Diego, CA
1/29/25 - Fillmore - San Francisco, CA
1/31/25 - Soundwell - Salt Lake City, UT
2/1/25 - Gothic - Denver, CO
2/2/25 - Granada Theater - Lawrence, KS
2/3/25 - Fine Line - Minneapolis, MN
2/5/25 - Thalia Hall - Chicago, IL
2/7/25 - Concert Hall - Toronto, ON
2/8/25 - Electric City - Buffalo, NY
2/9/25 - Newport Music Hall - Columbus, OH
2/11/25 - Royale - Boston, MA
2/13/25 - Webster Hall - New York, NY
2/14/25 - Empire Live - Albany, NY
2/17/25 - Union Transfer - Philadelphia, PA
2/18/25 - 9:30 Club - Washington, DC
2/20/25 - Masquerade - Hell - Atlanta, GA
2/21/25 - The Underground - Charlotte, NC
2/22/25 - The Mil at Cannery Hall - Nashville, TN
2/24/25 - White Oak Downstairs - Houston, TX
2/25/25 - Granada - Dallas, TX
2/26/25 - Emo’s - Austin, TX
2/28/25 - Crescent Ballroom - Phoenix, AZ
3/2/25 - The Belasco - Los Angeles, CA

UK headline tour 2025


3/20/25 - Barrowland Ballroom - Glasgow, UK
3/21/25 - La Belle Angele - Edinburgh, UK
3/23/25 - 02 Academy 2 - Birmingham, UK
3/24/25 - Academy 2 - Manchester, UK
3/25/25 - Brudenell Social Club - Leeds, UK
3/26/25 - 02 Shepherd’s Bush Empire - London, UK

UK Ticket Link

Connect with Lauren Mayberry

ROZET Releases 'EAT' via TOKiMONSTA’s Young Art Records

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ROZET is a Nigerian/Italian queer singer, rapper, visual artist, and producer signed to Tokimonsta’s Young Art Records, making music that blends electronic sounds with R&B and vibrant, playful rap.

ROZET’s journey coming from a musical background (both parents were musicians) led them to begin performing at the age of 16, growing up as a competitive dancer specializing in voguing & popping rooted in the history of the houses of NY that allowed for the LGBTQ+ community express themselves.

More recently, ROZET has collaborated producers Jesse Boykins III and Machinedrum on ‘Thinking A Lot’ released via Ninjatune. Earlier this year they showcased some of the new music performing alongside Tokimonsta at Austin’s The Concourse Project. ROZET’s new single ‘EAT’ is out now.

How has your background in ballroom, voguing and dance shaped your approach to music and performance?

I've had a pretty strong connection to my Drag King/Butch Queen persona. Since I was pretty young, I started to perform at drag shows to earn extra cash. I realized how crucial the community was for my freedom of expression. They really supported me when I was up and coming as an artist and releasing music. So I feel like the dance community is really what contribute to my confidence and really instills that kind of stoic nature throughout all my art mediums, in a sense.

What’s your best networking tip to connect with the right people in the industry?

Study multiple topics and be well versed. Have your website,portfolio, and assets organized and updated so you can feel grounded in yourself self and present in conversations to sense healthy interactions and not be thinking about everything you have to do. I could answer this question for an hour so I’ll stop there lol. 

What do you hope listeners will take away from your single "EAT"?

I hope when people listen to "EAT" they imagine themselves wearing leather boots and stomping out any doubts they may have while taking up as much space as they need to express themselves authentically. Send that email, request that salary you deserve, and build out your dream life.

What are you listening to at the moment?

I’ve been listening to experimental instrumentals and sci-fi movie soundtracks while I study.

What's your favorite way to unwind while you're not making music?

Put on the fuzziest clothing I have. Eat dark cherries, chocolate and jalapeno chips and watch as sci-fi movie.

An album that changed your life.

It’s hard to name one so I’ll name all the ones that come to mind!

  • Any album from Missy Elliott & Timbaland from 1997-2006

  • KIWANUKA by Michael Kiwanuka Sound & Color by  Alabama Shakes

  • How Big How Blue How Beautiful by Florence & The Machine

  • No Shape by Perfume Genius

  • Metropolis by Janelle Monae

  • All n All by Earth Wind & Fire

3 things you can’t live without in your bag

Headphones, my laptop and lip moisturizer. 

Alt-pop's girli on "Matriarchy" Album: Queen Edition

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Singer, songwriter and cult figure girli is a frontrunner of the next gen of alt-pop music and ambassador for the LGBTQIA+ community.

girli released her evocative new album Matriarchy earlier this year and on November 22nd she released the deluxe edition, Matriarchy: Queen Edition led by new singlex '2 Year Itch' and ‘Bulldoze’.

She also recently launched the online experience the girliverse - an innovative digital platform where girli’s community of fans can interact, socialise and keep up to date with the latest happenings in ‘Matriarchy Mansion’ - and uses the platform to have conversations around feminism, sexuality, identity and mental health.

Having full creative control over this project, what’s been the most liberating or challenging part of building the world of Matriarchy?

The most liberating part has been collaborating with so many incredible women and queer people to bring the music videos, artworks and shows to life, and feeling like the vision was executed exactly how I imagined. The most challenging part has been fighting the censorship that social media sites and algorithms place on my content while I’m trying to promote the album.

With the North American tour ahead, how do you prepare for the tour?

I do a bunch of thrifting to put together my tour outfits and find props & dressing for the stage, I rehearse with my fabulous band, and I drink a ginger/turmeric shot every day because getting sick can WAIT.

What’s your favorite way to unwind when you’re not making music?

Going on snowboarding, surfing or camping trips in my micro-camper van. I converted it with my dad using tik tok & youtube videos as guidance - it’s my little home on wheels! I love being in nature, outdoor activities and animals so much. They fill my cup up when it’s empty.

What are you listening to at the moment

The new 070 Shake album Petrichor, Katie Gavin’s new album What A Relief and the latest Sabrina Carpenter album Short n Sweet. Women makeup about 95% of my Spotify library!! 

What advice would you give to new artists trying to grow in the industry?

The industry has changed so much since I released my first songs and that wasn’t even that long ago - TikTok has changed everything. So it’s really hard to give advice because I’m still navigating how to grow in the industry - and I often still feel like a new artist. 

Lusanda's TikTok Success with Cover Songs Earned her a Debut Single

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Photo Credit: Max Alcabes

Lusanda Ngcobo’s path to music wasn’t straightforward. Raised in Johannesburg, she spent much of her early life immersed in dance, marimbas, and choir singing. It wasn’t until she posted a cover of Outkast’s “Hey Ya” on TikTok that her voice took center stage, quickly gaining attention.

Collaborating with artists like Manana and Uncle Waffles, Lusanda honed her craft throughout 2023, shaping her sound into a unique mix of R&B, pop, and the jazz that influenced her upbringing. Her debut single, “When You’re Around,” produced by noxz, is a reflection of that evolution—blending dreamy R&B with soft percussion and warm synths. Lusanda’s airy vocals weave through lyrics about desire, insecurity, and longing, creating a track that is both emotionally rich and sonically fresh.

Now that “When You’re Around” is out, Lusanda is ready to fully step into her role as an artist.

Can you tell us the story behind your debut single, "When You’re Around"? What inspired the lyrics and mood of the track?

My debut single When You’re Around is beyond special to me, it came at a time when I really needed to get something off my chest. The song is about losing the essence of who you are in the name of getting to know someone and holding their attention - painfully universal feeling. I think it’s quite a relatable experience. After I found the beat scrolling one day, in my room on TikTok, I couldn’t get it out of my head. The beat is extremely hypnotic, and I loved that I could let the vocals reflect that smooth and sultry feeling while the lyrics are somber and kind of heartbreaking. So I wrote on and posted it on my TikTok and the producer of the song, noxz, asked if we should make it an official song, and of course I agreed! We worked on the songs back and forth on multiple calls from my home in South Africa and his home in the United Kingdom. 

You’ve mentioned that music was always in the background, but dance was your first love. How has your classical dance training influenced the way you approach music and performance?

Dance and music work perfectly together. They influence one another, so I pretty much approach music the way I approach dance. I learn the techniques and then I let my creativity and feelings flow. Classical dance training requires discipline and musicality and strength. You have to put in so much work to make a performance seem effortless. I take those lessons into my performances. The only thing I would say I try to break free from in music is creative rules. Classical alley has a lot of rules, which, generally, must be respected. Music requires expression and a break of a rule is sometimes just the thing you need to do to express yourself through a song or a performance. 

Your TikTok covers, especially the "Hey Ya" rendition, really blew up. How do you think social media platforms like TikTok have shaped your journey as an artist so far?

Social media platforms like TikTok have helped me reach so many eyes and ears across my country and continent, but also across the world. It actually blows my mind. I’ve always dreamed of having an audience to showcase my creative works, but seeing it in real time on TikTok, Instagram and YouTube has been crazy. It’s helped me with my confidence, and comfortability, as an artist in knowing that what I do is well received by many ears & hearts. 

If you had to describe your music using three words, what would they be?

Healing, Soulful, Soothing. 

What’s your best networking tip?

Take a deep breath, and enjoy who you are. Authenticity reflects easily when you’re comfortable within your skin. If you’re awkward and shy, so be it! Just take a leap and the right words will find you. Don’t forget to breathe! 

What's your favorite thing about making music? 

My favorite thing about making music is that it can be made from any place, and at any time! It is extremely liberating and enjoyable to have an outlet to express what words alone cannot do. 

Photo Credit: Max Alcabes

What’s your favorite way to unwind when you’re not making music?

A long, warm bath. I love it so much. I’m talking a 3 hour bath with all the bath bombs & salts, good music, candles; the whole shebang. It’s also when I get my really great creative ideas, so I do sometimes keep my phone at an arm's length to make a quick voice recording. 

What are you listening to at the moment?

Right now, I’m into a lot of South African jazz. Dare I say it’s one of the best jazz sounds in the world!

Follow Lusanda on Instagram, TikTok, YouTube

Stream When you’re Around

Anne-Flore Levacher: Behind the Scenes of Artist Development and Project Management at Roche Musique

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Anne-Flore is an experienced project manager with seven years in the music industry, specializing in French electronic music. Her passion for music began in childhood, inspired by the French Touch pioneers at Ed Banger Records, with artists like Justice, Sebastian, and Breakbot shaping her early musical taste. Raised by parents who loved soul and jazz, especially Motown, she took up guitar and voice lessons, building the foundation for her future career. 

Originally from a small village in southern France, Anne-Flore moved to Paris to pursue her goal of working in music. Following an internship at the "Plages Électroniques" festival in Cannes, she joined Roche Musique in 2017, during a period of growth driven by Lo-fi and chill artists like FKJ and Dabeull. Anne-Flore quickly became a key team member, known for her dedication and strong relationships with artists and colleagues alike. 

Her career gained an international dimension after a two-year stay in Mexico, where she expanded her network and developed a particular interest in niche hybrid genres, especially within Latin and Hispanic music scenes.

Describe a day in your life working as a Head of Projects at Roche Musique

Each day is different, which is what I love most about my job. My mornings typically start with checking emails, and the afternoons are often filled with meetings.

I begin by reviewing performance data and stats, analyzing trends, playlist engagement, and marketing campaign outcomes. I stay in regular contact with key partners to discuss recent releases and plan upcoming ones—including Believe for digital distribution, Bigwax for physical distribution, Base for marketing campaigns, along with managers and PR teams.

A key part of my role involves approving mixes, masters, and tracklists, setting up digital and street rollouts, and collaborating closely with artists on artistic direction to identify the best visual partners for each release (for music videos, artwork, press shots, etc.). My role centers on coordinating all project aspects, ensuring smooth communication among everyone involved—management, legal, A&R, distribution, DSPs, community managers, and, ultimately, our fans.

I spend at least an hour a day listening to new releases, checking playlists, and reading industry news to stay current. And every Friday, I share my favorite releases with friends and colleagues on Instagram.

How is the French electronic music scene today?

French electronic music had a defining moment in the early 2010s with labels like Ed Banger, Roche Musique, Partyfine, Kitsuné, Electroposé, and YouTube channels like TheSoundYouNeed and MajesticCasual.

In 2024, however, it's harder to isolate “French electronic music” as a distinct genre, as many recent releases are heavily influenced by the UK scene (D&B, UKG, Jersey) and other rising “mainstream” styles such as Amapiano, Batida, and Baile Funk.

That said, French electronic music—especially the “French Touch”—remains a cherished cultural legacy. A recent example is Kavinsky’s "Nightcall" featuring Angèle, which received renewed attention after being featured in the Olympics closing ceremony. I believe Gen Alpha will continue to shape this genre in the coming years, blending the heritage of French electronic music with fresh, hybrid styles.

At Roche Musique, what’s your biggest focus when it comes to artist growth?

For the past 12 years, our main priority has been building long-lasting careers for our artists. We’re dedicated to taking our time to communicate, collaborate, and make informed decisions to deliver our best work. Building a loyal fanbase is a long game but essential to our approach, which is why we invest in understanding our audience as closely as possible to offer them an authentic musical experience. We also place a strong emphasis on visual artistic direction—something I believe is a key strength of ours.

What trends in electronic music are you watching closely right now?

I’m particularly interested in the emergence of hybrid genres that blend electronic music with diverse influences—like jazz-fusion, electronica-flamenco, Spanish synth-pop, French DnB, and float house. I’m always on the lookout for genres that bring groove into new, more upbeat tempos.

What project at Roche Musique (or anywhere else) are you most proud of?

The recent project I’m most proud of is Dabeull's debut album, Analog Love. This project was a bold endeavor—a funk album recorded entirely on analog equipment, including Michael Jackson’s Harrison 32-C mixing console, released in 2024. Despite the digital-heavy landscape of today’s music industry, we managed to resonate with the fanbase through minimal yet impactful marketing, all in line with the artist’s reserved style (including a billboard on Sunset Boulevard in LA). And, on a fun note, it’s easily the grooviest, most danceable album we’ve released!

For those looking to pursue a career in your field, what advice would you offer? Are there specific skills, tools, or mindsets that are crucial for success in this field?

There’s no single formula for building a career at a label, but one quality I find essential is curiosity. Curiosity is critical in this industry, where so much depends on staying fresh and discovering new artists, instruments, marketing strategies, digital tools, and even legal nuances. Especially in an independent label, we don’t have a fixed playbook, so we tailor campaigns and strategies to each artist and project. I’m a “jack of all trades” when it comes to music, and my habit of digging for new sounds—particularly through SoundCloud—was instrumental in landing my current role.

Three essential things you always carry with you in your bag

Headphones, chakra stones (heliolite, carnelian, clear quartz), and a sudoku puzzle book.

What are you listening to at the moment?

Lately, I’ve been listening to emerging Spanish artists like Judeline, Ralphie Choo, Mori, Tristan, and Amaia, as well as the latest albums from Doechii and _by.Alexander.

Connect with Anne-Flore Levacher on Instagram & LinkedIn

Six Questions with Sofia Kourtesis

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Photo Credit: Dan Medhurst

Peruvian producer and DJ Sofia Kourtesis draws constant inspiration from her family. Her 2021 breakthrough single, La Perla, honored her late father, blending a flowing melody with voice recordings that capture her sense of longing for home from Berlin.

After remixing tracks for Caroline Polachek and Jungle, Kourtesis released her debut album. Madres in October 2023, dedicated to her mother and the neurosurgeon who performed life-saving cancer surgery on her.

The album features 10 tracks showcasing her emotive approach to electronic production and blends Sofia’s Peruvian roots and Berlin club influences, exploring both personal resilience and community.

Kourtesis answered six quick questions before her performance at Desert Air Festival.

If you had to describe your music using three words, what would they be

Playful, happy, and nostalgic. I aim to evoke those emotions and take listeners on a journey through sound.

What’s your best networking tip?

I believe in making genuine connections. Look people in the eye, engage in natural conversations, and be yourself. Focus on building authentic relationships with those who share your passions—it's all about creating bonds that matter.

What's your favorite/least favorite thing about making music?

My favorite part of making music is the freedom to express myself and connect with others through sound. However, there are moments that can be tough, like dealing with creative blocks or the pressures of the industry. Despite these challenges, I choose to focus on the joy and fulfillment that music brings me, as it's a dream I've always wanted to pursue.

3 things you can't live without in your bag

My passport, phone, and my Venlafaxine antidepressant pills. These essentials keep me connected and grounded, especially when traveling or managing daily life.

What’s your favorite way to unwind when you’re not making music?

There’s something liberating about stepping outside my routine and experiencing life in the moment.

What are you listening to at the moment?

Right now, I’m really into Floating Points, Caribou—who has been a great mentor to me—and Arca. Their unique sounds inspire me and keep my creativity flowing.

PALM SPRINGS AIR MUSEUM • NOVEMBER 15-16, 2024

Desert Air is a 2-day music festival taking place on Friday, November 15th and Saturday, November 16th, 2024 at the Palm Springs Air Museum.

A weekend dance floor destination in the desert, hosting two stages of international selectors.  

2-Day & Single Day Passes On Sale Now!

Friedberg's Hardcore Workout Queen

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Friedberg - Photo Credit: Lewis Vorn

Friedberg is an all-female four-piece bringing a hypnotic mix of dance-punk, indie, and guitar pop to every show.

They’ve been gaining momentum and even caught the eye of AnnenMayKantereit, who invited them to support their German stadium tour last summer. Recently, Friedberg wrapped up a U.S. tour with Giant Rooks after a strong showing at SXSW.

In May, they played the Jazz Café in London, opening for Big Special, and later that summer, they joined Placebo on their UK tour. This added to an impressive list of shows, which includes past tours with Hot Chip in both the UK - the band played a headline show at London’s iconic 100 Club on November 4 - and the U.S.

Their latest singles, released through Clouds Hill, are gaining attention and airplay on BBC 6 Music, Radio 1, and Radio X. Their upcoming album ‘Hardcore Workout Queen’ produced by Oli Bayston, is set to be released on November 8.

In this Q&A, the singer-songwriter and frontwoman for Friedberg Anna Wappel speaks about their album Hardcore Workout Queen, their creative process, and what’s next.

Your album Hardcore Workout Queen has such an intriguing title, what’s the story behind it?

Hardcore Workout Queen is a song on the album that I wrote in a really lazy mood, when I woke up one morning and everyone was running past my house for the third time while I was busy making my third breakfast. I was cheering for all the hardcore workout Queens, but I just couldn't participate. It's kind of a funny look on the whole self optimization obsession, but also in a loving way. It's a song for everyone, no matter if you're on the gym or if you're late in the sofa at home.

If you had to choose one song from your album to introduce people to your music, which one would it be and why?

I think maybe ‘Hardcore Workout Queen’ because I like the lyrics and the drive it has got, but as I can never ever decide, I would also like everyone to listen to 100Times too, because it is such a vibe

How has touring with bands like Placebo and Hot Chip been?

Both were super fun. The U.S. tour with Hot Chip was truly unforgettable! I think a few more dance beats snuck into our album after touring with them. And I’ve also worked in the studio on some new tunes with them which was amazing. The downside: I’ve realised that being a support band on tour is insanely fun, but also ridiculously expensive. I really wish there were more grants for touring musicians.

You’ve built a lot of momentum since forming in 2019. What advice would you give to new artists trying to grow and find their place in the music industry?

Trusting your gut. Trusting your gut. Trusting your gut. Learn to delegate, so you’ll get more time to actually do music. (That’s mainly an advice for myself haha)

What’s your best networking tip? 

Be curious to meet people. Don’t be scared to ask a lot of questions.

What's your favorite/least favorite thing about making music?  

The moment when you go to a studio with someone - with a producer, a friend or a bandmate - and you just go in there with nothing, completely blank, and you start to have a jam, and then write or make something up in the moment. It's super scary, but I like the thrill of it and I like to go home in the evening with something we’ve created. That’s my favorite thing.

My least favorite thing is finishing stuff. I find it really hard to make decisions, and the feeling of committing to a final thing, “this is it now, you can't do any more changes”… I love to have all the options, but then I also can't make decisions. So, I find finishing stuff really hard.

Friedberg - Photo Credit: Lewis Vorn

What’s your favorite way to unwind when you’re not making music?

Playing football. I started a football team in Hackney Wick, and we play once a week. It’s the only time I can truly switch off my brain—just chasing that stupid ball around!

If you had to describe your music using three words, what would they be?

Pop, dance, punk

What are you listening to at the moment?

Just discovered Joshua Idehen’s track “Mum Does the Washing“, when I was a guest at 6music’s Roundtable the other day. The lyrics are incredible and you’ve got to hear it. The music video is pretty amazing too.

NOURI: My Music is Vulnerable, Honest, and Meaningful

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NOURI is a Kurdish singer and songwriter whose journey began in a Syrian refugee camp, where she was born and lived until the age of three. Her career in the global music scene started in 2018 with her debut single, "Where Do We Go From Here," which gained international attention, hitting #1 on multiple charts and marking her as an artist to watch.

Her latest single, "Change In Your Name," is a gospel ballad that reached #4 on Billboard’s Gospel Digital Chart and amassed millions of streams. In the newly released music video, NOURI’s performance captures the emotional weight of the song’s message about faith and transformation.

In this short Q&A for shesaid.so, NOURI speaks about her connection to her roots and how music continues to be her form of expression and healing.

How have those early experiences at the Syrian refugee camp shaped your approach to songwriting and music?

I would say, more so now than ever. It's definitely shaped it in a way where it's a lot more honest and vulnerable. If you don't hear it in the lyrics, you definitely hear it in my voice. I feel like you can hear the experiences in my voice and the feeling that I'm able to give these songs. I'm very grateful to God. I wouldn't be here without God. Looking back at where I've come from, to the positions that God has put me in, I'm very, very grateful, and my songs definitely reflect that more now.

What’s the story behind your single“Change In Your Name”?

I wrote the song in December of 2023 at a very low point in my life. I felt very lost and alone, and it was me simply having a conversation with God, more like a prayer, if anything. And the song just simply happened. I wrote the song in two hours and it's definitely my favorite.

What's your favorite/least favorite thing about making music?

My least favorite is writer's block, because there's nothing worse than going to the studio or setting up to write a song and then nothing comes to you. There's got to be the worst. And then the best thing, I would say, is being able to be so creatively free. As musicians, as artists, as writers, you can go into the studio and literally write about anything, and I think that's pretty cool.

What's your favorite way to unwind when you're not making music?

I would say is to be out in nature. I love being at the beach. I love going for hikes. You know? I love going to the gym. But there's just something about being in nature that really helps me feel at peace and just to kind of forget everything and reset. So definitely nature.

If you had to describe your music using three words, what would they be?

Vulnerable. Honest. Meaningful.

3 things you can't live without in your bag.

My lip liner, my lip balm, and also my blush - I seriously, I can't leave the house without it. If you look at my bag, it's just kind of “On the Go” makeup. That's my that's my thing.

What are you listening to at the moment?

At the moment, I listen to a lot of worship music. I love listening to instrumentals, jazz music in the morning. As a musician, you would think I listened to different types of music, but I'm not. I think it gets a bit much for me, so I just try to keep it simple at the moment. Billie Eilish for sure!

Follow NOURI: Instagram | TikTok | Spotify

Desert Air Festival 2024 - Weekend GA Pass Giveaway

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In partnership with Desert Air, shesaid.so is excited to offer this exclusive giveaway to our members.

Desert Air returns to Palm Springs, CA, from November 15th - 16th, after a three-year hiatus.

This year’s incredible lineup includes Kaytranada, Jamie xx, Shygirl, Joy Orbison, Mall Grab, and more, all performing across two stunning venues: Palm Springs Surf Club by day and Palm Springs Air Museum by night.

Eligibility Rules:

1. You must be a shesaid.so member 

2. You must be available to attend the festival in Palm Springs, USA, on November 15-16, 2024.

3. The winner will receive 2 General Admission passes (travel and accommodation not included).

Fill in the form HERE by October 31st at 11:59 PM PT. 

The winner of the passes will be contacted via the email they use for their submission.

Desert Air Festival

PALM SPRINGS AIR MUSEUM • NOVEMBER 15-16, 2024

Mastering Music Promotion: Social Media and Traditional Strategies for Artists

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Music promotion has increasingly shifted toward platforms like TikTok, Instagram, and YouTube, which play a vital role in how artists connect with fans and grow their careers.

However, traditional promo strategies still hold value and can complement modern approaches. Successful social media promotion requires creativity, planning, and authenticity—simply posting “New Single Out Today” or just being present on these platforms isn’t enough. How you use them matters.

Below is a breakdown of both traditional and social media strategies to help artists stay ahead.

Top Tips for Social Media Success

1. Go Where the Audience Is

Different platforms attract different audiences. Understanding who you want to reach and where they spend their time is essential.

  • TikTok: With a predominantly young user base, TikTok is a must for artists looking to connect with Gen Z and millennials. Short-form content with a high chance of going viral can catapult an artist from obscurity to mainstream. Trends move fast here, so focus on engaging, creative content that resonates quickly.

  • Instagram: A great platform for more established artists to engage their audience visually. Utilize features like Reels, Stories, and Highlights to keep your profile fresh. Instagram also allows deeper interaction with fans through live streams and DMs, fostering a loyal community.

  • YouTube: YouTube offers both long-form music videos and short-form content via Shorts. It’s ideal for creating more in-depth connections with fans through behind-the-scenes content, official music videos, or live performances.

2. Build Engagement, Not Just Content

It’s not about posting for the sake of it. Each piece of content should have a purpose: to engage your audience. The key is interaction and making your fans feel involved in your journey.

  • Involve your audience: Ask questions, host polls, and seek input on everything from what songs to release to where to perform. Fans who feel part of the process are more likely to stick around.

  • Community first: Social media isn’t just a promotional tool; it’s a way to build a community. Artists like Billie Eilish and Taylor Swift use features like Instagram’s ‘Close Friends’ to offer exclusive content, giving their audience something special and creating an intimate bond.

  • Consistency is key: Post regularly, but ensure your updates are aligned with your brand. For example, Charli XCX’s strategic roll out of her album ‘brat’ was so succesful that her fans engaged with the story just as much as the music.

3. Go After Viral Moments, But Don’t Rely on Them

Going viral can be a game-changer, but it’s not a strategy to rely on. Focus on creating moments that encourage sharing.

  • Artists like Sabrina Carpenter and Tinashe have benefitted from viral moments like memes, but these weren’t forced. Create content that feels authentic and encourages organic sharing.

  • Encourage fans to create content around your music. Challenges, remixes, or even dance trends (as seen on TikTok) often lead to wider exposure without much direct effort from the artist.

4. Authenticity is Non-Negotiable

Fans today can spot inauthenticity from miles away. Staying true to your brand and values will help build trust with your audience.

  • Don’t just jump on trends because they’re popular. Align your content with your artistic identity. 

Example

Taylor Swift’s album, The Tortured Poets Department, has broken streaming records by focusing on fan engagement. The album became Spotify's most-streamed globally in a single day, surpassing 300 million streams, while the lead single, “Fortnight (feat. Post Malone),” set records as the most-streamed song in one day.

Key Strategies

  • The surprise album announcement at the Grammys generated excitement and curiosity.

  • Spotify's "poetry library" installation in Los Angeles created social media buzz and a tangible connection for fans.

  • There were exclusive updates on Spotify that rewarded engaged fans and encouraged sharing.

  • The album was pushed in various platforms including Spotify and Amazon Music showcasing a strong multi-platform approach.

  • Fans love seeing what goes on behind the scenes. Sharing snippets of songwriting sessions, studio work, or even daily life can make your content feel more genuine and relatable.

5. Measure What Works

If you’re not tracking what resonates with your audience, you’re missing out on valuable insights. All major platforms offer analytics, and they’re key to understanding what’s working and where to improve.

  • Metrics like likes, comments, shares, and watch time can give you a clear picture of what content is engaging your audience the most.

  • Understanding when your audience is most active can help you post at optimal times, boosting visibility without extra effort.

  • Know where your audience is. This can help with everything from planning tours to timing content releases around time zones.

6. Beyond Socials

Social media is crucial, but it shouldn’t be your only focus. A strong website and an email newsletter are still key pieces of a broader strategy.

  • A well-maintained website gives you full control over your content and brand. Include tour dates, music links, exclusive content, and an artist bio to keep fans engaged beyond social media.

  • Don’t rely solely on algorithms to get your content seen. An email list allows direct communication with your fans. Artists like Thao Nguyen use platforms like Substack to connect with their audience through essays, performances, and updates. The indie musician wrote a newsletter called For the Record to share her journey of creating her seventh album. In the newsletter, she gave subscribers a chance to read, hear, and watch her work in real time

  • Mix up your content with teasers, behind-the-scenes footage, livestreams, and more. Promote your single with different types of posts (e.g., music video snippets, album artwork, interactive Q&As).

  • Personal replies build a connection. Platforms like Twitter are perfect for interacting with fans, while Instagram Stories and TikTok can give them a peek into your day-to-day life.

  • Posting regularly without spamming your audience is important. Make sure your posts are snappy, varied, and visually appealing.

TikTok Focus

TikTok’s Influence on the Charts

TikTok continues to revolutionize music discovery, with the app serving as a launchpad for numerous artists like Tyla, Aliyah Bah (Aliyah’s Interlude), and FIFTY FIFTY in 2023 or Sabrina Carpenter, Tinashe and Lisa in 2024 . The platform’s potential to turn a song into a viral sensation has made it a must for emerging artists and established names alike.

"​​I've noticed that people's attention spans aren't that long anymore," Tyla told 2024 GRAMMYs host Trevor Noah for Interview magazine. "People like watching short videos, so with my music, I love creating small videos that I hope will trend. Because I've been on social media throughout my life… I use that to my advantage when promoting a song."

Tyla’s TV debut of Water

TikTok Best Practices:

  • Artists like Tyla have capitalized on viral challenges like the "Water" dance,  Aliyah Bah’s track “IT GIRL” took over TikTok with outfit transitions and lip syncs, Sabrina Carpenter with Espresso and Charli XCX with the ‘Apple’ dance. Think of how your music can spark its own trend or meme.

  • TikTok's power lies not just in random trends, but in influencer partnerships. Record labels and artists can collaborate with influencers, both large and micro, to help songs go viral. This strategy allows them to tap into different audiences and trends that resonate on the platform.

  • TikTok thrives on UGC. Marketers are increasingly using platforms like Pearpop and Preffy to create challenges that encourage users to generate content. This can be a great way to build organic interest around a song, tapping into the viral potential of user-driven trends.

  • TikTok’s culture of remixing songs (sped-up versions, mashups, etc.) can give older or less popular tracks a new lease on life. Including strategies to engage with remix artists or even commissioning remixes could be a powerful tool for artists looking to keep their tracks relevant.

  • Low-effort but high-impact, AR filters and effects can be used in TikTok campaigns to drive engagement. Incorporating these into promotional plans can help artists connect with fans in a playful, accessible way.

  • Not all successful campaigns rely on influencer power. General-interest content creators, like those posting slime videos or hydraulic press clips, can help a song break through in unconventional ways by simply using the track as background music.

  • While TikTok offers many opportunities, it can also be draining for artists, who are expected to be content creators on top of making music. It’s important to acknowledge the pressures artists face, balancing promo with their artistic endeavors.

  • Radio stations and streaming services are adapting to TikTok trends. Channels like SiriusXM’s TikTok Radio showcase how traditional outlets are integrating short-form video-driven songs into their programming. This section can discuss how TikTok-driven success is bolstered through radio and streaming playlists.

Traditional Promotion: Still Vital

Despite the rise of digital platforms, traditional promotion strategies remain crucial for long-term success. These tried-and-true methods, such as PR, radio airplay, and live performances, still play a vital role.

Traditional Promo Strategies Include:

  • PR and Press Kits: Press releases to industry publications and radio stations remain effective. Artists should also engage with local and national media to gain coverage for new releases.

  • Live Performances: Whether it’s small gigs or festivals, performing live is still a great way to connect with fans and build a dedicated following.

  • Email Newsletters: With social media outages (remember Facebook’s infamous 2021 crash?), email lists are a reliable way to maintain direct contact with your fanbase.

Cross-Promoting on Multiple Platforms

While TikTok may dominate music discovery, artists can’t rely solely on it. Balancing your efforts across platforms like Instagram, YouTube, Threads and X is essential. Each platform caters to slightly different audiences, offering unique ways to promote your music.

How to Approach Cross-Platform Promotion:

  • Tailor Content to Each Platform: What works on TikTok might not resonate the same way on Instagram or Twitter. For example, create Reels specific to Instagram rather than reposting TikToks with watermarks.

  • Connect with Other Artists: Build relationships with fellow musicians through shoutouts and collaborations online. Not only does this expand your reach, but it also fosters community support.

Influencers in Modern Music Marketing

Influencers are becoming key players in music promotion - just look at the influence that Aliyah Bah, Julia Fox, Gabriette and Rachel Sennott had. Influencers can introduce your music to their followers in a fun and authentic way. 

  • Work with influencers who genuinely align with your music and brand. Authenticity is key to a successful campaign.

  • Smaller influencers often have more engaged audiences and can provide a higher return on investment for your marketing efforts.

Analytics 

Staying on top of your analytics will help you refine your strategy. Monitor which posts resonate most, what times are optimal for engagement, and which platforms generate the best results. Don’t be afraid to switch up your approach based on data.

Tools like PUSH.fm, Linktree etc offer Smart Links and analytics to help you track engagement across multiple platforms, giving you the insights you need to continually improve.

Branding

Branding as a musician means telling the world a clear and cohesive story about who you are and what drives your music.  

Consistency in branding helps artists create a distinct presence online. This doesn’t just mean visually; it’s about maintaining a cohesive voice and message across all platforms. As an artist in 2024, your brand is your music, your visuals, and how you engage with your fans. Here’s how you can approach it:

  • Ensure your logo and artist name are clear, memorable, and used consistently across all platforms and promotional materials.

  • Define why you create music, how that translates into your sound, and what type of music you make. This "why" should resonate through your social media, visuals, and performances. Authenticity is key.

  • Identify what you’re passionate about, what you do best, and what drives your growth. Align these strengths with your brand and focus on areas where they overlap.

  • In two sentences, explain what makes you unique as an artist. This statement will guide decisions and help ensure consistency across your branding efforts.

  • Identify 3-5 values that reflect your identity and drive your creative decisions. These could include creativity, connection, or innovation.

  • Choose keywords to describe your brand’s tone of voice. These should be consistent across your communications, from social media to live performances.

  • Be open about your journey, inspirations, and what makes your music unique.

Join shesaid.so today and boost your career in music We are a global community of music industry professionals and creatives whose mission is to make our industry equitable for all through education, mentoring programs, events, curated job opportunities and editorial content.

shesaid.so Membership

Red Bull Records' Morgan on Her Newest Project 'Emotional Gangster'

in ,

Morgan is one of the UK’s most exciting rising stars in Pop and R&B, with over 80 million combined streams, a dedicated online following, and a new label home at Red Bull Records. Her forthcoming project, titled Emotional Gangster, features a collaboration with dancehall heavyweight Byron Messia.

Morgan's journey started young—she began performing at just three years old, and by 18, she was touring the world as a vocalist for Rudimental. Her solo career took off with the release of ‘My Year,’ a sparkling pop debut, followed by the hit collaboration ‘Mulholland Drive’ with Ebenezer, which earned over 10 million streams. Her subsequent EP Alien was packed with golden-era pop influences and featured collaborations with Anne-Marie, Cadenza, Dyo, Preditah, and Rudimental.

At 17, she wrote ‘ADCT,’ which later climbed to the top of both TikTok Trending Sounds and the UK Top 50, racking up over 25 million streams. Morgan has also co-written and featured on major tracks like Rudimental & Digga D’s ‘Be the One’ and Sigma’s ‘Adrenaline Rush,’ which sampled Bittersweet Symphony. Recently, she’s expanded her reach by writing for top K-pop artists like NCT’s Jaehyun and will feature on Purple Disco Machine’s upcoming album PARADISE later this year.

Now, with two sold-out London headline shows under her belt and her first UK headline tour set to kick off at the end of the year, Morgan is one of the most emerging talents in the scene. Her latest single, ‘Wheel Up,’ a collaboration with Jamaican superstar Byron Messia, dropped on 25th September via her upcoming sophomore EP Emotional Gangster, out on 25th October.

In this Q&A, Morgan opens up about her new single “Wheel Up”, working with Byron Messia, and what fans can expect from her highly anticipated EP.

Your new EP Emotional Gangster is dropping soon. What is the story/inspiration behind it?

I'm so excited for this EP to drop - it's been a minute since I dropped my own music. The story behind it is pretty simple. Firstly, a lot of people, especially my friends, think that I am this super tough person - I have an extremely tough exterior (it might be the Aries in me - I have a lot of fire). However, I am hugely emotional and sensitive at heart. Secondly, I wanted to create a project that incorporates both sides of my personality whilst also highlighting the versatility in my sound and songwriting. I absolutely hate being put in a box.

“Wheel Up” feels like an homage to Jamaican sound system culture, but also taps into the UK rave scene. How do these two worlds connect for you, and where do you fit in?

I'm half Jamaican and  half British so the connection is plain and simple. I'm a proud product of dual heritage and you can hear those influences in my music. 

What is your top networking tip for connecting with the right people in music e.g. a manager or a record label?

Never rush into a working relationship. Take your time sussing people out and ensuring they have the best possible intentions. I built a relationship with my manager for at least a year before entering a business relationship with her. 

Tips for finding your creativity on a tough day

A producer once told me to keep on creating even when I feel creatively blocked as it helps you get all the s*** out - that stuck with me. I try to keep writing even if I'm not feeling inspired. Even if a session isn't how I have wanted it to go, I've still learnt something that day. 

What advice would you give to artists that are just starting out?

Perseverance and shamelessness are key! 

3 things you can't live without in your bag

You will never see me without a lip gloss or lip liner - it's my makeup staple. I always need my phone - especially when I am in sessions, my notes section is literally where you will find all my song ideas and lyrics. Lastly, my car keys - I literally drive everywhere and always seem to be in my car (it's become a running joke with my team... even every zoom meeting involves me in or next to my car).

Morgan will go on a tour this November, headlining five shows across the UK, including a date at London’s iconic Jazz Cafe. The dates are as follows and tickets are available HERE:

November 25: Glasgow @ The Poetry Club

November 26: Manchester @ YES

November 28: London @ Jazz Café

November 30: Birmingham @ The Sunflower Lounge

December 1: Bristol @ The Louisiana

shesaid.so ADE Guide 2024

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We compiled a guide to ADE 2024, featuring a curated selection of our top talks, exhibitions, parties, podcasts, panels, interviews, and meetings. Scroll down to access our selected listings.

shesaid.do space at ADE 2024

shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk and Mixer as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music Fund.

Head HERE for more information and to RSVP.

Conference

Wednesday, October 16

Talking facts: the insights you need to know about Africa

Date: Wed, Oct 16, 2024 12:15 - 13:00

Location: Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam

Speakers: Chelsea Odufu (Artist / Tech Afrique, US) / Dare Balogun (Vandelay Radio / METALLIC INC, GB) / Grace Ladoja (Homecoming, GB)

Interests: Strategies / Tech, Data & AI / Africa focus / ADE Pro / Panels & Talks

Presented by HOMECOMING
Africa’s music industry is experiencing an unprecedented rise, with local-first streaming platforms, diverse regional genres, and community-led movements shaping the landscape. This keynote speech aims to unpack the key trends, data insights, and opportunities driving this growth, providing a fresh perspective on Africa’s role in the global music ecosystem.

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Beyond Streaming: Unlocking new revenue opportunities for artists

Date: Wed, Oct 16, 2024 11:15 - 12:00

Location: Felix Meritis (Teekenzaal 2) | Keizersgracht 324, Amsterdam

Interests: Opportunities / Streaming & Media / ADE Pro / Panels & Talks

Speakers: Aly Gillani (Bandcamp, GB) / Anjali Nazarenko (MassiveMusic, NL) / Becky Wixon (Songtradr, GB) / Myradh Cormican (Frame Artists, GB) / Scuba (DJ/Producer & Hotflush Recordings, GB)

In this panel, artists will gain insights into unlocking new revenue streams and diversify their income beyond traditional methods. Explore practical strategies for working with brands, from sonic branding to licensing and bespoke composition, as well as approaches to merchandising and creating digital experiences that engage fans. These insights will help artists enhance their creative freedom and deepen their cultural relevance while building a more sustainable career.

Hosted by Songtradr’s Head of Talent, Becky Wixon, this session features industry professionals with vast experience including DJ and producer Scuba

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Spotify Huis

Date: Wedsnesday 16 October & Thursday 17 October
Opening hours: 12:00 to 20:00 o'clock

Address: Meet Berlage, Oudebrugsteeg 9, 1012 JN Amsterdam

Spotify is back at ADE this year, welcoming dance music industry players and artists with open arms! Join us at Spotify Huis, your sanctuary amidst the week’s hustle and bustle. The Spotify team will be around to connect, and refreshments will be on deck to keep you fueled for the week. Stop by for a quick hello, to grab a coffee, or attend our programming!

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Marta Salogni

Ela Minus & Marta Salogni: The Collaborative Art of Mixing a Record

Date: Wed, Oct 16, 2024

Time: 13:30 - 14:15

Location: Felix Meritis (Husly Lounge) | Keizersgracht 324, Amsterdam

Interests: Strategies / DJ / Producer / Mix & Master / ADE Pro / Panels & Talks

Speakers: Carly Wilford (GB) / Ela Minus (Artist, CO) / Marta Salogni (Artist, IT)

Highly-revered Colombian electronic musician Ela Minus has worked on multiple projects with award-winning Italian engineer Marta Salogni. This talk will see Ela and Marta reflect upon the unique relationship that exists between the artist and the engineer as well as see them discuss how this particular bond has manifested itself in their collective artistic experience.

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The New Era of Music Promotion: Viral Content, Fan Building, and Career Growth

Date: Wed, Oct 16, 2024

Time: 13:45 - 14:30

Location: Mappa (Soundbar) | Nes 59, Amsterdam

Interests: Strategies / Insider Knowledge / Marketing / Lab 〰 Industry / ADE Lab / Panels & Talks

Moderator: Mandy Salem-Aubry, Founder Mandy Salem-Aubry Music Services (GB/FR)
Panellists: Eelko van Kooten (Founder Spinnin' Records/Collabhouse, NL), Galya Tityukova - Gallya (A & R/Label Manager/Artist/Set About Music, (BG)Ben Reid (VP at Triller, GB), Dan Carter (Carter Projects/Ex-TikTok, GB)

Artists now have unprecedented opportunities to grow their careers without the backing of a traditional label, from cultivating an online following to building a compelling live presence. This panel will reveal how to create viral content, expand reach, and monetise music, with fan engagement and social media presence more critical than ever. Learn the strategies shaping today’s thriving music careers, putting artists in control of their growth and future.

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Aluna & Chris Lake

From Vocal Booth to Dance Floor with Aluna & Chris Lake

Date Wed, Oct 16, 2024

Time: TBA

Location: De Brakke Grond (Boom Box) | Nes 45, Amsterdam Interests: Lab 〰 Producer / ADE Lab / Panels & Talks

Speakers: Aluna (DJ, Producer), Chris Lake (DJ, Producer) & Moderator: Katie Thomas (Resident Advisor)

Acclaimed songwriter, vocalist and producer Aluna and globally successful DJ and producer Chris Lake will be taking you behind the scenes of their collaborative tracks, "More Baby" and “Beggin’” at ADE Lab. Known for their unique styles — Aluna’s soulful vocals and genre-blending influences, and Chris Lake’s innovative production and infectious beats — the collaboration proved to be a powerful fusion of both their signature styles.

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10 Association For Electronic Music: Annual General Meeting Conference

Date: Wed, Oct 16, 2024

Time: 17:00 - 18:45

Location” Andaz Amsterdam (Gallery/Studio 1) | Keizersgracht 440, Amsterdam

Interests: Strategies / ADE Pro / Networking events / Panels & Talks

Speakers: Finlay Johnson (AFEM, GB) / Georgia Taglietti (ICNAC / AFEM, ES) / Jay Ahern (Association for Electronic Music, US) / Rosaline Yuen (AFEM, )

Join for a comprehensive review of AFEM and its members' work over the past year and explore upcoming opportunities and challenges within the electronic music industry. Industry-leading speakers will provide insights on key topics—from AI to education—and offer actionable takeaways for professionals representing our 290 member companies across 41 countries. This “state of the union” will highlight the sector’s progress and future areas for growth.

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Thursday, October 17

shesaid.so at ADE

Time: 16:00 - 19:00

Location: Felix Meritis (Concertzaal) | Keizersgracht 324, Amsterdam

At ADE 2024, shesaid.so will host a Pro Talk on Thursday, October 17, marking 10 years since its inception as an online community designed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today.

This year’s discussion, featuring shesaid.so founder Andreea Magdalina, Spotify's Phiona Okumu, and artist Aluna, will focus on the challenges of monopolization and the underrepresentation of non-traditional electronic music genres, markets, and identities.

In addition to the Pro Talk, our presence at ADE will include a Mixer and networking session powered by Ballantine's True Music Fund, offering an opportunity for global talent and industry professionals to connect and collaborate. The Mixer will feature a live performance by Tati au Miel, presented by MUTEK Montréal, FIBER Festival, and shesaid.so, as well as DJ sets by Aluna b2b Storm Mollison.

More Info & RSVP

Ellen Allien

Celebrating the UNESCO Status for Berlin Techno

Time: 14:00 - 14:45 L

Location: Felix Meritis (Koepelzaal) | Keizersgracht 324, Amsterdam

Interests: Featured Highlights / (Live) Events / Global Scenes / ADE Pro / Panels & Talks

Speakers: Dimitri Hegemann (Founder, Tresor), Ellen Alien (Artist)

Moderator: Holly Dicker (Journalist, Author)

At the beginning of this year, the Berlin Techno scene was added to the intangible cultural heritage list in Germany by UNESCO, bestowing a unique status on a unique scene which has inspired people all over the world. The music and culture is part of the DNA of Berlin, with many of the clubs in the city having become institutions, and many of the local underground artists now being some of the biggest names in the industry. This panel is a tribute to the UNESCO status of Berlin Techno. Together with Dimitri Hegemann, founder of the renowned Berlin club Tresor, and legendary techno artist and label owner Ellen Allien, the speakers will discuss the importance of this movement on electronic music in general.

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Meet the Agents

Time: 14:45 - 16:00

Location: Pulitzer Amsterdam (Garden Room) | Keizersgracht 224, Amsterdam

Interests: Opportunities / Networking / Meet the professionals / ADE Pro / Networking events

Professionals: Brendan Long (WME), Evan Greenberg (CAA), Kal Jhugroo (CAA), Miguel Sánchez (Meanwhile), Hilde Spille (Paperclip), Dom Furber (Paxx Group), Simon Clarkson (Primary), Martje Kremers (Primary), Shanae Dennis (Wasserman), Brittany Miller (Wasserman), Oana Lazu (Oolith Artists), Max Baldauf (Oolith Artists), Katty Lange (Triangle Agency), Daniel Somló (Catharsis Booking), Ryan Saltzman (The Bullitt Agency), Sol Varó (The Bullitt Agency), Leonieke Smit (Liwyn Agency), Matt Caldwell (MCPR), Michael Müller (Triangle Agency)

Host: Renske van Kollenburg (Event Moderator, Consultant/ Counselor)

Introducing the Meet the Professionals series – a refined, targeted and focused networking experience situated right at the heart the newest ADE Pro location, the ADE Matchmaking Hub situated in the sumptuous Pulitzer Hotel. “Meet the Agents” allows Pro delegates to connect with a curated group of professionals to unlock unique opportunities that rarely happen in everyday business life.

More Info

Louisahhh

Burnout Prevention & Creative Flourishing

Time: 15:00 - 15:45

Location: Felix Meritis | Keizersgracht 324, Amsterdam

Interests: Responsibilities / (Mental) Health / Social Impact / ADE Pro / Workshops

Speakers: Louisahhh (US), Lilia 'Dangermami' (NL), Tristan Hunt (GB)

Join us for a thought-provoking panel discussion titled "Burnout Prevention and Creativity", featuring three influential voices from the music industry: Lilia ‘Dangermami’ of Femme Bass Mafia and RSO Berlin, Tristan Hunt, and Louisahhh. This session will delve into the critical issues of diversity, inclusion, and burnout prevention within the music industry, providing actionable insights and practical tools for fostering a supportive and thriving environment.

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Workshop - Mercurial Tones

via shesaid.so Community

Alice (Mercurial Tones) and Oscar (Underdog) have put together a full-day workshop on techno production for ADE. They’ll be covering everything from track structure and sound design to creative workflows and social media tips.  It doesn't matter if you're just starting out or if you've been making tracks for years - the idea is for everyone to learn something new and maybe get inspired. You can sign up for just the morning session, the afternoon one, or stick around for the whole day. 

Morning session: (2 hours) - (TECHNO ARCHITECTURE)

Afternoon session: (3,5 hours) - (TECHNO CRAFT)

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Conservatorium Hotel x AlphaTheta/PioneerDJ — Open Deck Sessions

Date: 17-19 October

Location: Taiko Bar @ Conservatorium Hotel

Timings: 30-minute sets - 5 p.m. - 9 p.m.

Genres by Day:

  • Thursday: R&B & Hip-Hop

  • Friday: Disco & Funk

  • Saturday: Tech House, Afro House & Melodic House

Conservatorium Hotel and Alpha Theta/Pioneer DJ invite you to play during their exclusive Open Deck Sessions during ADE. This event offers a chance to showcase your skills during a 30-minute set within an intimate atmosphere while being among the first to discover the latest Pioneer DJ equipment, with a complimentary drink.

Book Your Time Slot Here

Easol - Creators In Session

Location: Rapha Clubhouse, Wolvenstraat 10

15:00 - Doors Open 

15:30 - 16:15  - Panel: The Rise Of Malta with 365 Group, Glitch and Defected

16:45 - 17:15 - Fireside Chat: TSHA 

17:45 - 18:30 - Panel: Curating Queer Spaces

19:00 - Event Finishes


Masterclasses for artists, experience creators and industry professional

Experience commerce platform Easol will host Creators in Session live at the Rapha Clubhouse in the heart of Amsterdam on Thursday, October 17th. As the world's electronic music community comes together, join Easol and host NIKS ( Black Artist Database ) for three masterclasses from some of the world's most innovative experience creators and trailblazing artists. 

There will be a fireside chat with Ninja Tune’s TSHA on her creative process and community building, and a discussion with creators from Defected, Glitch Festival, and 356 Entertainment on Malta’s rise as a key hub for electronic music. Easol also have a session on curating immersive spaces for the Queer community with Eloisa Blitzer ( Maricas ) and Marieke Samallo ( Milkshake Festival ). 

Throughout the day Easol will have drinks and a chance to connect with fellow creators from around the world. Their team of experience experts will also be on hand to discuss how anyone can grow your own festival business.

RSVP here

Friday, October 18

Empowering Underrepresented Voices in Dance Music

Time: 11:00 - 11:45

Location: Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam

Interests: Responsibilities / Social Impact / Inclusivity / ADE Pro / Panels & Talks Buy Tickets

Speakers: TBA | Moderator: Mayola Charles (Social Impact Lead for Global Creator Partnerships, Meta)

The global dance music scene has long been a place for unity and self-expression, yet diversity and representation in the industry still lag behind. In this dynamic panel, Mayola Charles will moderate a critical conversation on how to break down barriers and ensure that the dance music community reflects the diversity of its fans. Featuring influential leaders from Bridges For Music and Black Artist Database, this discussion will highlight the steps being taken to create space for underrepresented voices in electronic music, the impact of sustainability initiatives on inclusivity, and the importance of empowering artists from marginalized communities.

More Info

Meet the Managers

Time: 14:45 - 16:00

Location: Pulitzer Amsterdam (Garden Room) | Keizersgracht 224, Amsterdam

Interests: Opportunities / Networking / Meet the professionals / Artist Management / ADE Pro / Networking events

Professionals: Ant Celestino (ONELOVE Music Group), Bas Jansen (Get Real! Management), Daouda Leonard (CreateSafe), Georgia Taglietti (ICNAC / AFEM), Harvey Tadman (Co-Founder - The Circuit Group, AYITA), James Sutcliffe (Chief Innovation Officer, The Circuit Group), Jeffrey Lens (Triumph Studio, NL), Maarten Puddy (VOWTA Management), Natalia San Juan (Femnoise / CS Artists), Nicholas Parasram (Co-Founder of Thin Ice Entertainment, Manager of Stryv, Investor) / Ralph Vonk (Opus Media Group), Reinier Dike (Talk to the Management), Sandra Perens (Tier Music / Tier Music Publishing), Tony Ciotola (Wonder Manage), Alex ter Horst (Neva Land Music), Hatim el Khatib (Artist Division), Valda Chošnau (WOW PROjektai), More TBA

Host: Renske van Kollenburg (Event Moderator, Consultant/ Counselor)

Introducing the Meet the Professionals series – a refined, targeted and focused networking experience situated right at the heart the newest ADE Pro location, the ADE Matchmaking Hub situated in the sumptuous Pulitzer Hotel. “Meet the Managers” allows Pro delegates to connect with a curated group of professionals to unlock unique opportunities that rarely happen in everyday business life.

More Info

Jaguar

Black Electronic Music Association (BEMA)'s World

Time: 15:15 - 16:00

Location: Felix Meritis (Teekenzaal 2) | Keizersgracht 324, Amsterdam

Speakers: Jaguar (The Jaguar Foundation), Hannah Shogbola (Senior Agent, United Talent Agency)

Moderator: Kenny Eshinlokun (Taboo)

Black Electronic Music Association (BEMA)'s World Presents:
A conversation with Jaguar, NIKS & Hannah Shogbola hosted by Helena Star, looking at the reasons and motivation behind the formation of the Black Electronic Music Association,. The speakers will also be going deep on the ways in which it intends to change the past, present and future of the Black electronic music industry, alongside revealing what its next steps will be. Expect passionate discussion and some very special guests!

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Nature as an Artist: Music is Reconnecting Us with the Natural World

Time: 15:15 - 16:00

Location: Felix Meritis (Shaffyzaal) | Keizersgracht 324, Amsterdam

Interests: Responsibilities / Labels & Publishing / Tech, Data & AI / Sustainability / Social Impact / ADE Pro / ADE Green / Panels & Talks

Speakers: Cathy Runciman (Earth Percent), Jinny Lyon (Biophonica & The Listening Planet), Madame Gandhi (virtual)

Moderator: Greg Cochrane

This year, NATURE has been credited as an artist on various music streaming platforms. This panel brings together artists and innovators exploring music's role in rebuilding our bond with nature, to ascertain how music can be used to conserve and restore our most precious ecosystems. It offers practical solutions and inspiring ideas to reconnect creativity with the natural world.

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Miss Monique

YouTube Masterclass ft. Miss Monique

Time: 15:45 - 16:30

Location: Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam

Interests: Opportunities / Insider Knowledge / ADE Pro / Panels & Talks

Speakers: Miss Monique (Artist), Artem Suprunenko (Creative), Eric Skuncke (YouTube)

Moderator: Chloe Johnson (Chief Client Officer, Verifi Media)

Miss Monique's numbers on YouTube are well into the millions of views per video, and in this Masterclass edition of our Essential Insider Knowledge sessions, she and her creative and life partner Artem will be demonstrating how they make their videos, why they do what they do, what they don't do, and how you too can leverage the craft and expertise that makes Miss Monique a veritable Queen of the YouTube scene.

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10 Years On: Celebrating the Legacy of ‘The Godfather of House’ Frankie Knuckles

Time: 16:15 - 17:00

Location: Felix Meritis (Koepelzaal) | Keizersgracht 324, Amsterdam

Interests: Responsibilities / Social Impact / ADE Pro Buy Tickets

Speakers: Tedd Patterson (DJ/Producer), Cinthie (DJ/Producer and Label Owner), Frederick Dunson (Founder, President & Executive Director, the Frankie Knuckles Foundation), The Blessed Madonna (DJ & Producer)

Moderator: Maria May (Senior Music Agent / Head of Electronic – International, Creative Artists Agency)

The Frankie Knuckles Foundation and Defected Records present: Celebrating the legacy of ‘The Godfather of House’ Frankie Knuckles, 10 years on. What every DJ needs to know about the true origins of House & why heritage is still vital to dance music today.

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Amelie Lens x Charlotte de Witte

Amelie Lens x Charlotte de Witte

Time: 16:30 - 17:15

Location: Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

Interests: Featured Highlights / DJ / Producer / (Live) Events / ADE Pro / Panels & Talks

Speakers: Charlotte de Witte (Artist), Amelie Lens (Artist) | Moderator: TBA

Amelie Lens and Charlotte de Witte headline the ADE Pro Conference, exclusively opening up about their new-found partnership and future plans for the first time. The two cornerstones of today’s techno scene join forces for a string of unique, collaborative DJ sets, and take visitors of their ADE Pro panel on the journey leading up to this project with them.

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ōLITH Unveiled / Official ADE x ōLITH Mixer Session

Date: Fri, Oct 18, 2024

Time: 19:00 - 21:00

Location: Andaz Amsterdam (1st floor) | Keizersgracht 440, Amsterdam

Interests: Opportunities / Networking / ADE Pro / Networking events

Line-up: CHICH (LU) / Max Baldauf (ōLITH, LU) / Miss Nat-H-Lee (LU) / Nina Sadikaj (LU) / Oana Lazu (ōLITH, LU)

Join us for the exciting launch of ōLITH, a dynamic new booking agency built to connect artists with opportunities worldwide. This exclusive event offers you the chance to meet the team behind ōLITH and get an introduction to who we are and what we do. Whether you’re an artist, promoter, or industry professional, come discover how we can help elevate your career and make lasting connections. Let’s celebrate this milestone together!

RSVP LINK

Saturday, October 19

Tina Davis (President, EMPIRE)

Keynote Q&A: Tina Davis, president EMPIRE

Time: 11:45 - 12:30

Location: Felix Meritis (Shaffyzaal) | Keizersgracht 324, Amsterdam

Interests: Strategies / Opportunities / Labels & Publishing / ADE Pro / ADE Beats Buy Tickets

Speaker: Tina Davis (President, EMPIRE)

What should a truly global music industry look like for all involved? And how can the industry help to support and strenghten the position of artists and creatives worldwide? Accomplished record label executive Tina Davis is at the forefront of change in the modern music industry. As president of EMPIRE, she helms over a business model that disrupted the traditional industry approach towards distribution, advocating for artists to obtain master rights and strengthening their position – a unique approach attracting a range of artists over the past years, from Kendrick Lamar, Snoop Dogg and Migos to Larry June and Babyface Ray. EMPIRE also has a dedicated and successful global approach, with labels EMPIRE Latino and EMPIRE Africa gaining huge momentum in the past years.

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South-East Asian Creative Communities: More Than Ticking a Box

Time: 12:15 - 13:00

Location: Felix Meritis (Koepelzaal) | Keizersgracht 324, Amsterdam

Interests: Responsibilities / Social Impact / Global Scenes / Inclusivity / ADE Pro

Speakers: Sita Shah (Daytimers, Warm Street), Vindya (Daytimers, Structure, Twisted)

Tackling Tokenism: South-East Asian Creative Communities
A talk which highlights the issues surrounding tokenism within the electronic dance music industry. Two UK-based artists will detail personal experiences and offer suggestions for how we can move forward from ticking boxes to truly nurturing the diversity in our musical world.

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Phiona Okumu (Head of Music Sub-Saharan Africa, Spotify)

Game Changers: Phiona Okumu

Time: 12:30 - 13:15

Location: Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

Interests: Global Scenes / ADE Pro / ADE Beats

Speaker: Phiona Okumu (Head of Music Sub-Saharan Africa, Spotify)

An interactive live conversation with Phiona Okumu, Head of Music (Sub-Saharan Africa) at Spotify, on 10 artists that have been crucial game changers to the music in her region and her industry, over the past decade. How did these artists inspire and influence the on-going enormous impact and success of music from Africa and the African diaspora in the past 10 years? And what are their crucial contributions to the artistic and economic evolution of the global music scene? Phiona Okumu discusses the 10 artists in her personal Pantheon and shares unique insights on urgent and thriving music, culture and industries shaping our modern day sound.

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Shiba Melissa Mazaza

Don't Call it Afrobeats: How to Empower the Continent Through Music

Location: Felix Meritis (Teekenzaal 2) | Keizersgracht 324, Amsterdam

Interests: Opportunities / Responsibilities / Social Impact / Global Scenes / Inclusivity / Africa focus / ADE Pro / Panels & Talks

Speakers: Shiba Melissa Mazaza (Music Journalist), more TBA

Presented by HOMECOMING
This panel brings together prominent journalists and media professionals, offering a deep dive into the relationship between journalism and African music. Panelists will explore the evolving landscape of African genres, the challenges of covering these genres in global media, and the role of journalism in promoting African music internationally. The session will touch on how journalists discover and research new African music, the barriers to getting African music recognized, and the critical impact of media on its global growth.

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Festival

Wednesday, October 16

Ela Minus

Floating Points & Ela Minus (Live)

Time: 18:00 - 22:00

Location: Melkweg | Lijnbaansgracht 234A, Amsterdam

Line-up: Ela Minus (CO) / Floating Points (GB)

Interests: Live Performances / Nighttime events / Live

On Wednesday, October 16th, Floating Points will bring a special live set to Melkweg on the opening night of ADE 2024. Support by Ela Minus (Live).

There seems to be nothing Sam Shepherd, better known as Floating Points, cannot do. The Londoner is blessed with excellent skills on the piano and behind the turntables, renowned for his forward-thinking DJ sets, but he has also earned his stripes as a genre-crossing producer. Since his first EP "Vacuum," a jazzy house record that remains popular in the DJ community 15 years later, he founded Eglo Records.

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ADE Opening Concert: 50 Years of J Dilla

Time: 18:30 - 20:30

Location: Melkweg | Lijnbaansgracht 234A, Amsterdam

Interests: Live Performances / Opening concerts / Contemporary / Hip-hop & Rap / Live

For the eighth year in a row, the world-renowned Metropole Orkest will kick off the Amsterdam Dance Event with an opening concert at Melkweg.

This year, in collaboration with multi-instrumentalist and composer Miguel Atwood-Ferguson, they present a special tribute to J Dilla, one of the most admired and influential hip-hop producers of the 2000s, who left a strong mark on contemporary electronic music with his inventive beats.

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ōLITH x ADE - Agency Showcase

Time: 23:00-05:00

Location: Bar Rouge

Lineup: KaterUnser, Miss Oana, Miss Nat-H-Lee, Viels, Chich

ōLITH, a boutique booking agency based in Europe, with a roster consisting of well established and emerging artists, we want to introduce new sounds to the scene and deliver high-quality showcases in respected venues around the world. Experience the fusion of avant-garde aesthetics, captivating visuals, and dark soundscapes, carrying you to an uncharted dimension.

More info & Tix

Thursday, October 17

HE.SHE.THEY x ADE boatparty

Time: 15:00 - 21:00

Location: Docks 1 | De Ruyterkade 14, Amsterdam

Interests: Boat Parties / House

Lineup: Eats Everything, SYREETA b2b Cinthie, BELLA

The first of ten boat parties during ADE week this year! This time, ADE is teaming up with HE.SHE.THEY. for their inaugural boat party. Known for hosting events around the globe, including festival stage takeovers at the likes of Coachella, Glastonbury and Lost Village, as well as sold out shows at Amsterdam’s Shelter and Dockyard, through to their third Ibiza season at Amnesia in 2024, HE.SHE.THEY. are now ready to bring their vibrant energy to the Amsterdam waters.

HE.SHE.THEY. is a renowned UK record label, event series, and clothing line that celebrates inclusivity, focusing on parties for EVERYONE with a shared love of house and techno.

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House of 10 with TSHA & Elkka

Time: 00:00 - 00:00

Location: W Amsterdam | Spuistraat 175, Amsterdam

Interests: Nighttime events

After successful editions in Bodrum, Mykonos, and Ibiza, House of 10 lands in Amsterdam for an unforgettable experience where music and refinement come together. House of 10 will take place over five days during ADE at W Amsterdam, featuring a stellar lineup.

More Info & Tix

Charlotte de Witte - All Night Long

Time: 22:00 - 05:00

Location: Theater Amsterdam (KNTXT Turbo Club) | Danzigerkade 5, Amsterdam

Interests: All night long / Audiovisual / Nighttime events / Unique venues / Techno

NTXT's temporary club is back for this year’s Amsterdam Dance Event. Shifting your night to the next gear. Bigger, better and stronger than ever. Fueled by KNTXT. Join the label by Charlotte de Witte in the heart of Amsterdam for an unforgettable time. Thursday October 17th - KNTXT presents “Charlotte de Witte - All Night Long”. For the opening night, label boss Charlotte de Witte will play an exclusive all-nighter.

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Monstercat x Blacklist

Time: 23:00 - 07:00

Location: Melkweg | Lijnbaansgracht 234A, Amsterdam

Interests: Bass / Drum & Bass

Line-up :Arcando (NL) / Careline / Crankdat / Dillon Francis (US) / Dirtyphonics (FR) / Gladde Paling (NL) / Going Quantum (CA) / Hayve / Jessica Audiffred (MX) / Kayzo / Kompany / REAPER / RZRKT / Weird Genius / Whipped Cream (CA)

In 2024, Monstercat returns to Melkweg with an incredible lineup for their annual ADE gathering. Each year, the ADE Monstercat Showcase grows bigger and better, and this year is no exception. Monstercat will join forces with Germany's biggest bass festival – Blacklist! Just like last year, they'll take over both the Max and OZ rooms at Melkweg for one massive night with a phenomenal lineup.

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Friday, October 18

FEMME HOUSE and Her Dancefloor Present: Beyond Performative Action: Tangible Steps Toward Equity in Dance Music (PANEL & HAPPY HOUR)

Time: 14:30 - 17:00

Location: W Amsterdam (Panel: Great Rooms, 1st Floor // Happy Hour: W Lounge, 6th Floor) | Spuistraat 175, Amsterdam

Interests: Networking events / Panels & Talks

In the vibrant world of dance music, conversations about equity are increasingly common, but translating these discussions into real, impactful change remains a challenge. Join us for a dynamic panel that dives into actionable ways to build meaningful bridges to parity in dance music.

Panelists include:

Andy George [Lost Village]
DJ Lady D [Artist/Producer/DJ]
Honeyluv [Artist/Producer/DJ]
Mayola Charles [Meta]
Megan Venzin [DJ Mag]

In conversation with FEMME HOUSE's LP Giobbi (Co-Founder) and Emily Bass (Executive Director), panelists will share their insights and experiences on creating lasting change. From establishing mentorship programs and equitable booking practices to advocating for inclusive representation and fair pay, this session will explore practical steps and innovative solutions that are making a difference.

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Karima el Fillali

Diaspora Radio: Abadir & Hogir / Karima el Fillali / DJ Shahmaran

Time: 23:00 - 03:00

Location: Bimhuis | Piet Heinkade 1, Amsterdam

Interests: Live Performances / Elektro / Live / Progressive

Line-up: ABADIR (EG) / Hogir Göregen (TR) / Karima el Fillali (NL)

For the Friday night of Amsterdam Dance Event, BIMHUIS and The Rest is Noise present a special collaboration with Diaspora Radio: a nightly program that explores the boundaries between tradition and experimentation in electronic music; between dance floor and concert hall.

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Dasha Rush Presents ‘Hunger To Create’ with Spekki Webu & Matti Vilho and Van Ânh

Time: 20:00 - 01:00

Location: Nxt Museum | Asterweg 22, Amsterdam

Interests: Audiovisual / Live Performances / Visual spectacles / Ambient / Live / Techno

Line-up: Dasha Rush (RU) / Matti Vilho (FI) / Spekki Webu (NL) / Vân Anh (NL)

Step into an experiment of art and sound. For ADE 2024, Nxt Museum presents ‘Hunger To Create’ — the event concept of sound artist and techno icon Dasha Rush — for a unique audiovisual showcase, combining live electronic experimentation and mind-bending immersive visuals. Against Nxt Museum’s monumental projection surface, experience two live audiovisual shows: Dasha Rush presents “Hypothetically Personal” A/V show for its Amsterdam première. Spekki Webu and Matti Vilho invite you to explore the depths of your subconsciousness with an all-new audiovisual live experience: ‘Signal Transmutations’.

The evening begins and ends with DJ sets from Amsterdam DJ, Vân Anh. Supported by ADE Arts & Culture

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FURTHER X Homeless Homies 2024

Time: 12:00 - 22:00

Location: RADION | Louwesweg 1, Amsterdam

Interests: Club nights / Daytime events

Line up: Afra , Anja Schneider, Azucy , Bailey Ibbs, BBANDIT, Ben Sims, Cleric De Sluwe, Vos, DJ Bone, DJ Hyperactive, DJ Love UK, DJ MELL, G Dr. Rubinstein , Dubfire, Elli Acula, Ellis A, Estella Boersma, HAAi, Hiroko Yamamura, Jack Fresia, Jantjevandebuurt, KiNK, Mella Dee, Michel de Hey, Monty Luke, Mr Andy, Partok, R.M.K (Fossil Archive), Remco Beekwilder, Rene Wise, ROD, Roman Flügel, Sandrien, Shaleen, Shinedoe, Stella Zekri, T.Linder, Thisa, Veroon, Wata Igarashi, Will Clarke, Yeti Mind Tricks

DJ Bone curates his annual Homeless Homies charity event at RADION, with a staggering selection of names playing incredible music for a great cause.

“ Excited to announce our 2024 HH fundraiser October 18 during ADE! Another chance to use our talents to do some good with ALL proceeds going to help the unhoused. I can honestly say that this years’ lineup will be our best yet! Tickets are live so get yours now to support our efforts to help our homies. Thank you for the amazing support”.

- DJ Bone

Info & Tix

DGTL ADE: Outlier by Bonobo

Date: Fri, Oct 18, 2024

Time: 23:00 - 07:00

Location: NDSM Warehouse | NDSM-Plein 85, Amsterdam

Interests: Large venues / Disco / House / Tech-house

Line-up: Bonobo (GB) / DJ Tennis (IT) / Jennifer Loveless (AU) / John Talabot (ES) / Josey Rebelle (GB) / Lola Edo (NL) / Naim Abu (NL) / Sally C (GB) / TSHA (GB) / Young Marco (NL)

Get ready to party on Friday night as the incredible Bonobo brings his renowned Outlier series to the NDSM Warehouse. With performances by DJ Tennis, Jennifer Loveless, TSHA, Young Marco, and more, expect energy to be at an all-time high throughout the night. Tickets are now available. Note: tickets for this show will be sent to the buyers on October 11.

More Info & Tix

PIV Warehouse

Date: Fri, Oct 18, 2024

Time: 23:00 - 05:00

Location: Warehouse Elementenstraat | Elementenstraat 25, Amsterdam

Interests: Audiovisual / Club nights / House

Line-up: CARISTA (NL) / Demi Riquísimo (GB) / Dennis Ferrer (US) / Fleur Shore (GB) / Honeyluv (US) / Hot Since 82 (GB) / Locklead (NL) / Marlie (GB) / Marsolo (NL) / Matisa (IT) / Prospa (GB)

On the Friday of ADE, you can find us at Amsterdam's favorite warehouse on Elementenstraat, the perfect industrial space to showcase the PIV sound accompanied by an abundance of visuals and effects. Expect industry legends and the coolest up-and-coming talent for what promises to be one of the highlights of our ADE.

Info & Tix

Jeff Mills presents: Tomorrow Comes The Harvest

Time: 20:00

Location: Paradiso (Main Hall) | Weteringschans 6-8, Amsterdam

Interests: Live Performances / Afrobeats / Techno

Line-up: Jean-Phi Dary (FR) / Jeff Mills (US) / Prabhu Edouard (IN)

The symbiotic musical collaboration Tomorrow Comes The Harvest was initiated by Nigerian drummer Tony Allen - one of the pioneers of the Afrobeat genre - and Detroit techno veteran Jeff Mills. Together with keyboardist Jean Phi Dary, the three found each other in a tradition of reaching higher levels of consciousness through music. The three toured internationally until Tony Allen passed away in 2020.

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Dave Clarke Presents

Date Fri, Oct 18, 2024

Time: 23:00 - 05:00 Location Melkweg | Lijnbaansgracht 234A, Amsterdam

Interests: Club nights / Elektro / Techno

Line-up: Adriana Lopez (CO) / Brutuzz (NL) / CURSES (US) / Dave Clarke (GB) / DJ Mell G (DE) / DJ Stingray 313 (US) / Len Faki (DE) / Lizz V (NL) / Miss Kittin (FR) / Octave One (US) / Paula Temple (GB) / Zanias (AU)

Grit your teeth as the nineteenth ADE-edition of Dave Clarke Presents is upon us. For years, he has been curating the sharpest line-ups in both rooms at Melkweg without any compromise. This year he brings the prolific Len Faki to the festival's longest-running techno night, one of the most passionate and versatile techno DJs in the business and known for his stripped-down funkiness and raw sound. On top we see the return of Paula Temple for another whip of her relentless beats and detroit live-legends Octave One with their soulful groove. Add a dose of gritty electro and wave spearheaded by the iconic KITTIN, DJ Stingray 313 and a live show by Curses. A brutalist club night with punk attitude that combines the best of the past and the future.

More Info

Saturday, October 19

Amaeo x Discotexas x Marginalia - ADE Showcase (Boatparty)

Time: 22:30 - 04:30

Location: Eivissa Event Ship | 55, Danzigerkade, Minervahaven, Westpoort, Amsterdam, Noord-Holland, Nederland, 1013 AP, Nederland, Amsterdam

Interests: (Live) Events / Boats / Contemporary / Disco

Line up: ELIF, GPU Panic, Moullinex, SKALA, Theologos, Xinobi, MANTi , Latteo

The much anticipated Amaeo x Discotexas x Marginalia ADE Showcase is hosting an unmissable boat party on Saturday, October 19th that will offer a unique chance to dance on the gorgeous canals of Amsterdam during this year's ADE. It runs from 10:30 pm to 4:30 am and the three way showcase event features an impressive lineup of Amaeo, Discotexas and Marginalia labels heads

More Info & Tix

Hospitality

Time: 23:30 - 05:00

Location: Melkweg | Lijnbaansgracht 234A, Amsterdam

Interests: Club nights / Drum & Bass

Line-up: Anaïs (BE) / Arcturius (NL) / Degs (GB) / Dynamite (GB) / Fred V (GB) / Kid Hops (US) / Metrik (GB) / Nu:Tone (GB) / Unglued (GB)

Hospitality is the global events arm of the UK drum & bass label Hospital Records. They're preparing for another night showcasing artists in contemporary drum & bass this year. Bringing together giants on the line up to party with you all!

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Sunday, October 20

Indo Warehouse Brings South Asian Fusion to ADE 2024 with a Spectacular Showcase at Melkweg

Location: Melkweg, Amsterdam

Date: Sunday, October 20

Time: 8 PM

LINEUP: KAHANI, Kunal Merchant. ANVAYA. Special guest ANYASA

The NYC-based record label and experiential series, Indo Warehouse, returns to Amsterdam Dance Event (ADE) after a successful debut last year. Known for their unique fusion of South Asian culture, house, and techno, the collective will be hosting their official label showcase at the iconic Melkweg on Sunday, October 20th, 2024. This electrifying night promises to be one of ADE's most unforgettable events.

The showcase will feature KAHANI, Kunal Merchant, ANVAYA, and special guest ANYASA. Audiences can expect an immersive experience that highlights Indo Warehouse's passion for cultural fusion, infectious rhythms, and authentic South Asian-inspired sounds.

With sold-out shows in major cities from Brooklyn Mirage in NYC to Outernet London. This past year saw them complete their debut tour across Africa, merging South Asian heritage with the rich musical culture of Africa. They have quickly established themselves as a boundary-pushing movement in electronic music, capturing the essence of cultural convergence on the dance floor.

Don’t miss this exceptional chance to experience one of the most culturally dynamic showcases at ADE 2024. 

Instagram: https://www.instagram.com/indo.warehouse/

Website: https://indo-warehouse.com/

Tickets are now available: ADE Tickets

Filah Lah Lah on Creating the First Ever Visual Album by a South African R&B/Soul Artist

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Emerging R&B and Soul artist Filah Lah Lah dropped her debut album On Air in May. Shortly after, she released the first-ever visual album by a South African R&B/Soul female artist, performing all 18 tracks in a 36-minute film that invites listeners on a journey of self-discovery, blending soulful melodies, introspective lyrics, and striking visuals.

Filah Lah Lah’s musical journey is rooted in her childhood, heavily influenced by her father’s love for Jazz, Funk, and Rhythm and Blues. Exposed to legends like Nina Simone, Miles Davis, Marvin Gaye, and Smokey Robinson, Filah has developed a distinctive sound.

In this Q&A, we caught up with Filah Lah Lah to dive into the creative process of her debut album On Air.

What’s the story behind your debut album "On Air"? 

On Air is really an archival ode to media. Media had a huge influence on my wanting to be an artist and I wanted to explore that in an artistic way. 

What influences your sound? 

My parents’ love for Jazz and Funk had a huge influence. I’m a student of black music in general and that’s definitely because of my parents and the love they had for it. I wanted to emulate that love.

We love that "On Air" has a visual film! What was the creative process behind?

The sonics were already giving movie to be honest. We just followed suit visually and it all just made sense.

If you could play only one song from “On Air” forever, which one would it be? 

Vaughn’s Song for sure. It took me a while to write a song about my late brother and I i’m still feel like Vaughn’s song doesn’t articulate those feelings in the best way but it’s close and I know he’d be proud of it.

What’s your best networking tip? 

Don’t worry too much about how you’re being perceived. Image may be everything but when you’re so concerned about it I think it can take away from the essence of who you really are. I’m a yapping oversharer who likes to make people laugh and honestly that’s been one of my greatest networking tools - within reason of course.

For more information on Filah Lah Lah

Instagram | Twitter | Tik-Tok | Apple Music | Spotify

shesaid.so at ADE 2024

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shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk and Mixer as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music Fund.

At ADE 2024, shesaid.so will host a Pro Talk on Thursday, October 17, marking 10 years since its inception as an online community designed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today.

This year’s discussion, featuring shesaid.so founder Andreea Magdalina, Spotify's Phiona Okumu, and artist Aluna, will focus on the challenges of monopolization and the underrepresentation of non-traditional electronic music genres, markets, and identities.

In addition to the Pro Talk, our presence at ADE will include a Mixer and networking session powered by Ballantine's True Music Fund, offering an opportunity for global talent and industry professionals to connect and collaborate. The Mixer will feature a live performance by Tati au Miel, presented by MUTEK Montréal, FIBER Festival, and shesaid.so, as well as DJ sets by Aluna b2b Storm Mollison.

Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis. If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.

The we.grow at ADE mentoring program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees. Mentors will be curated from the shesaid.so community and announced on September 20th. 

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry and a mentoring program that paired senior-level members from the shesaid.so community with mentees selected by ADE Lab. Since then, our team started shifting their focus towards programming that investigates the music business and educates its community on topics that are designed with shesaid.so’s core values at heart: diversity & inclusion, collaboration, and transparency.

shesaid.so @ ADE part of the ADE Pro Program

ADE Pro Talk

Day: Thursday, 17th October 

Time: 16:00-16:45  

Location: Concertzaal room, Felix Meritis

Title: 10 years of shesaid.so & nurturing micro-communities in global markets

Description: Join shesaid.so as it reflects on 10 years since launching its online community that aimed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today. This talk aims to shed light on monopolization and the lack of support across non-traditional electronic music genres, markets or identities. How can we ensure that these values that built the business in the first place continue to represent the future of electronic music?

Speakers: Phiona Okumu, Aluna, Andreea Magdalina

shesaid.so Mixer at ADE powered by Ballantine’s True Music Fund

“Rêverie” Live AV performance by Tati au Miel presented by MUTEK Montréal & FIBER Festival

DJ sets by Aluna b2b Storm Mollison 

Day: Thursday, 17th October 

Time: 17:00-19:00 

Location: Concertzaal room, Felix Meritis

Head HERE for more info & to RSVP

we.grow at ADE Mentoring Program

we.grow at ADE 2024 is a mentorship program presented by ADE Lab and shesaid.so, a global music community of women, gender nonconforming people and allies of all genders whose aim is to create an equitable music industry for all through education, events, mentorship,  networking and job opportunities.

In 2024, the program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees and mentors will be curated from the shesaid.so community.

For more info about the we.grow at ADE Mentoring Program, including the full list of Mentors, head HERE.

10 years of shesaid.so Mixer - Powered by Ballantine's True Music Fund

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As part of our 10th anniversary, shesaid.so is hosting a Mixer and networking session at ADE 2024 - powered by Ballantine’s True Music Fund.

Join us to connect with other industry professionals and artists, plus a live AV performance by Tati au Miel and DJ sets by Aluna and Storm Mollison of Noir Fever.

Tati's performance, titled ‘Rêverie,’ is an immersive live audiovisual performance presented by the leading festival for live electronic music, MUTEK Montréal, the Amsterdam-based platform for digital art and experimental music, FIBER Festival.

Over the past decade, shesaid.so has supported women and gender-nonconforming individuals at various stages of their careers. Today, the community has grown to more than 20,000 members and nearly 20 chapters worldwide, with a mission to connect and support its members through events, mentoring programs, business opportunities, and educational content.

shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music.

** Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis.

** If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.

Photo Credit - Brandon Bowen

MUTEK Montréal, FIBER Festival & shesaid.so present: Tati au Miel (Live AV)

Date: Thursday October 17

Time: 17:00 - 17:30

Location: Felix Merites | Room: Concertzaal Room

Part of: ADE Pro Conference

Presenting partners: MUTEK Montréal (CA), FIBER Festival (NL), shesaid.so (INTL)

Tati au Miel, a multi-disciplinary artist born and raised in Montreal, presents Rêverie, a new live performance that invites the audience into a state of daydreaming or being lost in thought. This guiding concept encourages reflections on the duality between the physical and virtual, the organic and artificial, and the enigmatic dimensions of life. The performance features an interplay of live instrumentation, including bells, flutes, sensors, distorted vocals, and electronic soundscapes.

RSVP Link for updates

MUTEK Montréal (CA)

MUTEK is a leading international festival, and festival-network, for live electronic music and digital creativity. MUTEK Montréal, founded in 2000, is one of North America's rare showcases for such innovations. After 25 years, the festival has been expanded to Mexico, Spain, Japan, Argentina, Chile, and many more countries. MUTEK continues to present and support perpetual mutations and variations of contemporary digital creativity, with eyes and ears always on the future. It magnifies Montreal and its environment as a creative soul, with local talent constantly interacting with exceptional artists from all over the world. In addition to a multi-day program of immersive installations, performances and club-focused live sets, there is a broad professionals program MUTEK Forum, the artist development program MUTEK Market, and future-oriented initiatives like the Future Festivals Summit.

https://montreal.mutek.org

FIBER Festival (NL)

FIBER Festival is an Amsterdam-based meeting place for digital art, daring conversations and experimental electronic music & performance art. It was founded in 2011, with its first edition at the now-defunct club TrouwAmsterdam. Each year the festival invites a curious audience to explore a multi-sensory programme that explores the changing relationships we have with advanced and intelligent technologies and the natural environment. Through a selection of live concerts, exhibitions, audiovisual performances, artist talks and commissioned works, FIBER explores and presents new developments in sound, visual art and club culture.

https://www.fiber-space.nl/

DJ sets by Aluna b2b Storm Mollison

Date: Thursday October 17

Time: 17:00 - 19:00

Location: Felix Merites | Room: Concertzaal Room

Part of: ADE Pro Conference

Photo Credit - Maya Fuhri

Aluna (previously of the platinum-selling duo AlunaGeorge) has sold out shows around the world, amassed billions of streams, and saw her critically acclaimed 2023 album MYCELiUM notch her first Billboard No. 1 as a solo artist with the song “Running Blind,” topping the US Dance Radio charts. Born to a Jamaican father and Indian Mother, Aluna champions Black and queer voices both behind the scenes and on the stage. The genesis of her record label Noir Fever began following Aluna’s 2020-penned open letter to the dance music industry, rightfully making waves and headlines, calling out the lack of Black representation across the industry as a whole.

Storm Mollison, known for her dynamic sets blending Chicago house, disco, UK garage, and 140 breaks, has made a mark on the UK and European festival circuits, performing at Glastonbury, Lost Village, and Junction 2. Her debut EP Dirty Dance received widespread support, and her recent track "Touch Down (Feel The Rush)" with Mella Dee highlights her versatility as a producer and vocalist.

Member Spotlight: Abbey Road's Award-Winning Mastering Engineer Cicely Balston

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Cicely Balston is one of London’s top mastering engineers, having established herself as a leading figure in the industry since 2013. Known for her expertise across digital and vinyl formats, she has worked with a wide range of artists and genres, including David Bowie, Nubya Garcia, Eric B. & Rakim, Usher, Simply Red, Ludovico Einaudi, and Porcupine Tree. Her talent was recognized last year when she won the Music Producers Guild's Mastering Engineer of the Year award, after being shortlisted in 2021.

Cicely's portfolio also includes an impressive range of soundtracks for film and TV, such as Harry Escott’s BAFTA-winning score for Roadkill, Self Esteem’s score for the National Theatre’s Prima Facie, and Roger Goula’s All That Breathes, which won Best Documentary at both Sundance and Cannes. Recently, she’s worked on albums for Palace, girli, Witch Fever, David Gray, and Max Richter, showcasing her versatility in working with both legendary artists and up-and-coming talent.

In this Q&A, Cicely talks about her experiences in music mastering, sharing insights into her work with various artists and her time at Abbey Road Studios.

How did you begin your career in the music industry?

I always played instruments growing up, and although I loved playing I never particularly wanted to be a performer. I remember getting interested in what was going on in the background of recordings - looking at the CD liner notes and seeing all these names and roles being listed. While I was studying (I went to Surrey University and did their Tonmeister degree) I did a placement year and was able to work at a few different studios/music companies, one of which was a really lovely mastering studio/record label called Gearbox Records and it all went from there really! 

Describe a day in your life as a mastering engineer. 

I like to get in earlyish (to give me a bit of time before the emails start kicking off), I work out what I need to do for the day, write myself a list (which gets added to if things come in) and then get to it! The job changes with every project, but if I’m starting an album I get all the mixes in, take a listen through and work out where I’m going to start, what kind of sound I think I want to be going for and check if there’s anything I need to ask about on the mixes. And then usually the day will be a blend of new projects to master, either with or without the artists or producer present, cutting vinyl master lacquers, tweaks/changes on projects I’ve already started and general admin/chatting to my colleagues/drinking coffee etc

What drew you to mastering other roles in music production?

I really like the balance between technical (knowledge of formats and equipment etc) and creative in mastering - it’s amazing how much you can sculpt the sound even when just working from a mixed stereo WAV. I also love being part of the final stages of the creative process and really helping people to realise their creative vision and getting them on their way to their music being out in the world.

You’ve had the opportunity to work on high-profile projects, such as remastering David Bowie’s back catalog. Can you share one of your favorite moments in your career?

That particular project was amazing start to finish, but within that one I think listening to the original half inch tape masters of Let’s Dance, which was the album I knew best before starting the project, is something I’ll never forget! More recently I won the Music Producer’s Guild ‘Mastering Engineer of the Year’ in 2023 and walking up to collect the award having heard my name announced was an incredible feeling and a huge career highlight. 

3 essential things you always carry with you in your bag

Earplugs! I have moulded ones from ACS and I cannot recommend them highly enough, I wear them at gigs, in pubs, on the tube - both for hearing protection but also if I’m getting a bit overwhelmed. Headphones - I have some Sonos headphones that I like, or smaller Fairphone ones for out and about. And I generally have some lip balm somewhere on my person - long hours in air conditioned rooms leaves me needing it! 

One piece of advice you'd give your younger self

I’d tell myself to work hard, but to feel more confident to do what’s right for you - sometimes turning down an opportunity that isn’t quite right actually leaves space for opportunities that fit you better to come in. 

What are you listening to at the moment?

Right now I’m in a guitar band renaissance which is involving a lot of Green Day, anything by Illuminati Hotties and there’s a new EP from Charly Bliss that I’ve been playing on repeat.

we.grow at ADE: Mentorship Program presented by shesaid.so and ADE Lab

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We are excited to renew our partnership with ADE this year with activities that include the we.grow mentoring program supporting music industry professionals as part of ADE Lab 2024 on October 17, 2024.

we.grow at ADE is a mentorship program presented by ADE Lab and shesaid.so, a global music community of women, gender nonconforming people and allies of all genders whose aim is to create an equitable music industry for all through education, events, mentorship,  networking and job opportunities.

In 2024, the program will focus on supporting music industry professionals, featuring a total of 5 mentors and 5 mentees selected from the shesaid.so community.

Previous shesaid.so mentors came from companies such as Coachella Music Festival, Warner Music, Armada Music, Universal Music Group, YouTube Music, Meta, WME, CAA, Atlantic Records, M&C Saatchi Sport and Entertainment, Believe and more.

Mentee Sign-Up!

To sign up to the mentoring program as a mentee, click HERE.

Mentees can apply to take part until Sunday, September 29.

** Please note that to participate, you will need to be in Amsterdam during ADE Thursday (17th October).

** Application deadline is September 29 and mentees must have a Lab ticket in order to apply.

Open to all genders, with priority given to people from underrepresented communities and disadvantaged backgrounds.

we.grow at ADE - Mentors

  1. Connie Chow - Marketing Strategy Director - Dance/Electronic, FUGA

  2. Elisa Luengo - Music Programmer, Dekmantel

  3. Jessica Wilson - COO, Seven20 

  4. Phiona Okumu - Head of Sub-Saharan Music, Spotify 

  5. Sam Mobarek - Head of Major Recordings (Warner Records) & Founder of Mob Creative

Mentor/Mentee Commitment

  • Read through & apply the information from the mentoring guidelines we share with you prior to their engagement

  • Attend shesaid.so events if logistically possible

  • Spend at least 1h together throughout your ADE attendance and 1h after ADE (2h in total between October 17th and December 31st, 2024)

About we.grow @ ADE

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry. 

In 2019 we took our partnership to the next level and introduced she.grows at ADE - a mini-mentoring program that paired 10 senior-level members from the shesaid.so community with mentees selected by ADE University. The scheme included an open call, mentor/mentee matching & training, workshops, networking and a DJ showcase

In 2022 we worked together with ADE to bring back the mentoring program, curate talks as part of ADE Pro, and introduce a shesaid.so space as part of the ADE Lab track powered by Zora and hosted at Lynk & Co’s flagship Amsterdam Club.

In 2023 the program focused on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023:  Artists, Producers, Mixed Media and Music Professionals. The program featured a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.


Our goal is to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning.