News

Win a One Year shesaid.so Membership

To celebrate our 10th anniversary, shesaid.so is teaming up with Marshall to give away memberships that unlock access to 20 music makers based in the US, Canada or Mexico to the shesaid.so community for one year. The selected participants will also each receive a pair of Marshall headphones.

How it works

The membership giveaway will take place on shesaid.so’s social media channels - with support from Marshall. The participants will be asked to share why they should be selected and tag a friend either on IG. The opportunity will be limited to music makers based in the US, Canada or Mexico - artists, producers, singer/songwriters, instrumentalists etc.

The shesaid.so team will select 20 people at random, who will be offered one year worth of shesaid.so membership plus a pair of Marshall headphones

Head to shesaid.so’s Instagram page to access the competition.

Follow these steps to enter:

  1. FOLLOW @shesaid.so & @marshallheadphones on Instagram

  2. LIKE this post

  3. Comment and respond to the question “How can shesaid.so help your career in music?”

  4. TAG a friend who you think should join shesaid.so. They will be able to follow the same steps. 

Terms & Conditions:

  • Open to artists and other music creatives based in the US, Canada or Mexico

  • 20 winners will receive 1 year worth of shesaid.so memberships 

  • Each winner will also receive a pair of Marshall headphones

  • The Giveaway ends on X TIME PST

  • The Winner will be picked at random and announced on our stories on X date

A Conversation In: Journalism & Media

Red Bull Records and shesaid.so. are hosting an evening exploring the evolving landscape of music journalism.

This event will take place on Thursday, March 28th, from 6:00pm to 10:00pm.

The landscape of music journalism is constantly changing, with publications shifting to new models and mediums, while digital platforms continue to rise in influence.

Join us to hear prominent music & culture writers discuss how they're preserving the art of storytelling and shaping the future of modern media.

The discussion, moderated by Andreea Magdalina, founder of shesaid.so, promises insightful perspectives and dialogue. 

✦ Doors will open promptly at 6:00pm, with the panel commencing at 7:00pm. 

✦ Following the discussion, join us for drinks and DJ sets until 10:00pm.

Panelists:

⋆ Sandra Song

⋆ Rachel Brodsky

⋆ Lina Abascal

Moderated By:

⋆ Andreea Magdalina, shesaid.so Founder

DJ Sets: Sadé & Chloëdees

Hosted by: Red Bull Records & shesaid.so

Location: Hotel Ziggy 8462 W Sunset Blvd, West Hollywood, CA, 90069

Please RSVP to secure your spot and receive location details.

RSVP HERE

Crystal Murray & shesaid.so Presents 'STARMANIAK' Release Party

Paris-hailing and London-dwelling musician and creative Crystal Murray is set to host an extra special night at Beaubeaus, London in association with shesaid.so.

The event will celebrate the upcoming release of her new single, 'STARMANIAK’ [out March 15th] that lands alongside an incredible video directed by Charlotte Wales (the British fashion photographer and filmmaker who has become a signature eye for some of the world’s biggest fashion houses and campaigns) that will be screened on the night.

The evening will kick off with a panel discussion featuring Crystal, Charlotte Wales, Julie Mathieu Moreau (executive producer of the video), and creative director Stephy Galvini. The panel will be moderated by Tara Joshi and will cover themes reflected in the music video and broader topics relating to the female creative industry experience.

Following the discussion, there will be an opportunity for guests to ask our panel questions and then we party with DJ sets from Emma Korantema, Broodooramses and a live performance from Crystal. 

Speaking of the single, which is an anthem for anyone who feels they’ve been walked over, Crystal says:

"I wanted to highlight the struggles and challenges that many women face in today's society, particularly the pervasive issue of being over-sexualized, disrespected, and mistreated. My acknowledgement of the toxicity that some individuals can perpetuate is important. I'm talking about my own experiences but also shedding light on broader societal issues that need to be addressed."

The event is free but guests must RSVP via this link.

Panel discussion will start at 6:30 pm sharp so make sure you are there to grab your seat.


CRYSTAL MURRAY & SHESAID.SO 

Presents STARMANIAK RELEASE PARTY

In conversation with Charlotte Wales 

Plus live performances (Crystal Murray) & DJ sets (Emma Korantema, Broodooramses)

BeauBeaus 4 - 6 Gravel Lane, E1 7AW

Date: Wednesday 20 March

Time: 6pm – 11pm


STARMANIAK Out Now

PRE-ORDER THE ALBUM “SAD LOVERS AND GIANTS”,

OUT MAY 31st


shesaid.so Guide to SXSW 2024

We compiled a guide to SXSW 2024 featuring a selection of talks, parties, panels, interviews, and showcases curated by our community.

SXSW is an essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more.

March 8-16 in Austin, Texas for the

2024 SXSW Conference & Festivals.

Update: Artists are pulling out from SXSW

Bands, including Belfast hip-hop trio Kneecap, have withdrawn from the South by Southwest due to the event's sponsorship with the US Army, which they link to the military's support for Israel in the Gaza conflict. Kneecap expressed solidarity with Palestine and emphasized the unacceptable ties between the festival and the military. Other artists, such as Lambrini Girls, Scowl, Sprints, Okay Shalom, and Squirrel Flower, have also canceled performances at SXSW, citing objections to the festival's association with defense contractors and the US Army's sponsorship. The artists mentioned financial impacts but asserted their stance against war profiteering and support for the Palestinian cause. The festival, celebrating film, comedy, and music, has not commented on the withdrawals.

NME and BBC articles.


MARCH 10

Poolsuite & Yahoo proudly present DISCO(NNECT) at SXSW

Date & Time: Sunday March 10 at 2pm 'til midnight | Location: Hotel Van Zandt and open to all

An all-day, all-night rooftop disco affair featuring THE KNOCKS (DJ SET), SOUL CLAP, SHUBOSTAR and WONDEROSSO.

With free cover, complimentary cocktails, exclusive merchandise & gifts from the esteemed Vacation® sunscreen corporation.

RSVP HERE


Mindfulness Over Perfection: Getting Real On Mental Health

Date: Mar 10, 2024 | Time: 2:30pm – 3:30pm CT

Location: Austin Convention Center, Ballroom D (Mental Health)

In this panel session, Wondermind co-founders Selena Gomez and Mandy Teefey will explore the importance of bringing mental health conversations into the light alongside Solomon Thomas and Dr. Corey Yeager - not just for decreasing stigma and building awareness, but as a way to deal in hard times. Moderated by Dr. Jessica Stern, the conversation will cover the importance of flexibility over strict routines in mental healthcare, dealing with negative self-talk, and getting real about when you’re not feeling OK.

Info Here


MARCH 11

A Ridiculous Boat Party

Date: March 11

The Ridiculous Boat with Ridiculous Biz returns during SXSW 2024 for a second year on Lady Bird Lake with two events; a dockside lounge and our very special sunset cruise. Join this unique event space where a curated guest list of innovative music industry and tech delegates can attend, network and enjoy musical performances.

Very limited capacity! Please register your interest for a chance to secure your ticket.

*Please note that due to high demand, registering doesn't guarantee you a place. Those that have been successfully allocated a ticket will be contacted via email on Friday 8th March 2024 with event start time and address

RSVP HERE


SXSW panel: New markets in Europe - How Cities Become Music Incubators

Date: Monday, March 11

Time: 4 - 5pm CDT

Location: Parkside, 301 East 6th Street, Austin, TX, USA

Are you curious about the emerging music scenes in Europe? This panel will dive into the fascinating topic of how cities across the continent are transforming into music incubators.

Speakers:

Ruth Koleva: Representing SoAlive Music Conference, Sofia Live Festival, Prophon Bulgaria; Board Member of IMPALA.
Vasil Anastasov: From ANMIP-BG and Muze Records.
Mila Georgieva: Vice President of the Bulgarian Music Association; Board Member of the European Music Council

Info & RSVP


MARCH 12

VibeLab at SXSW

How can Nightlife go towards greener future and what role does AI play

Date: Tuesday, March 12th, 2024

Time: 18:00 – 20:00 CST

Location: Thompson Hotel, 506 San Jacinto Blvd, Austin, TX 78701, USA

Details: Two sessions will explore the intersection of technology, culture, and sustainability within the nightlife and live entertainment industry.

Panel 1: Community Perspectives on AI in Nightlife and Live Entertainment

Time: 18:30 – 19:10 CST

Understanding the ethical dimensions of Artificial Intelligence in nightlife. Join moderator Mirik Milan, along with speakers Andreea Magdalina, Max Penk, Jess Reia, Jameson Thomas, and Lorrain da Silva.

Panel 2: Transformation of Nightlife for a Sustainable Tomorrow

Time: 19:15 – 20:00 CST

The urgency for sustainable development in urban nightlife requires a collaborative effort. Explore strategies with moderator Lutz Leichsenring and speakers Kady Yellow, Niklas Effenberger, Eli Goldstein, and DJ SHANI.

NIGHT SCHOOL launch and first open call

Time: 18:20 – 18:30 CST

In addition to the panels at SXSW, VibeLab is launching the NIGHT SCHOOL project, a pioneering program aimed at shaping the future leaders of night culture and an open call for 15 candidates to become part of the 2024 NIGHT SCHOOL alumni.

More Information


African Music's Mainstream Impact on Culture & Community

Date: Mar 12, 2024 | Time: 11:30am – 12:30pm CT | Location: Austin Convention Center, Room 18AB

Speakers: Liz Agyeman (TuneCore), Denisha Kuhlor (Stan), Melanie McClain (Blurred Lines), Christine Osazuwa (Shoobs / Measure of Music)

Join this dynamic discussion as we explore the significance of African music's journey to the mainstream. With the GRAMMYs now recognizing Afrobeats, Uncle Waffles groundbreaking Coachella performance, Burna Boy's historic UK stadium headline, and Ckay's billion-stream hit "Love Nwantiti," – the influence is undeniable. Discover the path that led us here and the immense value of African music audiences worldwide, all shaping the future of the global music industry. From streaming's impact to the transformative power of live shows, let's envision the exciting future for music from the diaspora.


The Artist Creative Process

Date: Mar 12, 2024 | Time 2:30pm – 3:30pm CT

Location: Austin Convention Center, Room 16AB c

In this session, join singer, songwriter, orator, model, actress, visual artist, entrepreneur, and activist Kam Franklin, singer, songwriter, and multi-instrumentalist Buffalo Nichols, singer, songwriter, guitarist and Jackie Venson, and moderator, emcee, television reporter, Writer-at-Large at Texas Monthly and Host of the National Podcast of Texas Andy Langer for a conversation about the artist creative process and how each artist approaches their process in creating music.

Info Here


Mothland, Fair Enough & M for Montreal present M for Mothland SXSW official showcase

Date: Tuesday, March 12

Location: Swan Dive, Red River Street, Austin, TX, USA 615 Red River Street Austin, TX 78701 United States

Info & RSVP


March 13

POP Montreal & M for Montreal Official SXSW Showcase

Date: Wed, Mar 13, 2024 | Time: 6:30 PM CDT

Location: Swan Dive 615 Red River Street Austin, TX 78701 United States

More than 12 Quebec and Canadian artists will share Swan Dive's two stages, presented by M for Montreal and POP Montréal.

DJ set by La Sécurité : 6:30 p.m.

Showcases: 8 p.m.

Full Line Up & RSVP


Symphonic Shindig

Date: Wed, March 13 | Time: 6:00pm-9pm

Location: Malverde, 400-B W 2nd St, Austin, TX 78701

Symphonic - one of the leading independent music distribution and marketing companies in the industry - is hosting an event to celebrate the festivities and meet up with like-minded creatives.

Make sure to snag some of Symphonic merch while you're there!

SXSW Badge is required.

RSVP & Info


Showcase: Sofia Kourtesis Presented by Electronic Music from Germany

Date: Mar 13, 2024 |. Time 2:30am — 2:00am

Location: Coconut Club Rooftop

Kourtesis’ music is the melding of her Berlin home and her South American upbringing, two
cultures that really couldn’t be further apart. Her debut album Madres, was released on Ninja Tune in October 2023.

Info Here


Showcase: Bathe Alone

Date Mar 13, 2024 9:00pm – 9:40pm CT | Location: Esther's Follies

Bathe Alone is the dream-pop moniker of multi-instrumentalist Bailey Crone. Taking shape in Atlanta, her haunting approach to songwriting and delicate vocal deliveries often draw comparisons to Beach House, Clairo, and The xx.

Her 2023 double EP, Fall With The Lights Down, is a sonic expression of nostalgic longing — with each part dedicated to one of Bailey’s great-grandmothers whom she never met. The release has been praised by media outlets like Under The Radar, FLOOD, Atwood Magazine, Ones to Watch, and notable fellow musicians like Sharon Van Etten. Bathe Alone has also recently opened for artists like Beabadoobee, Jadu Heart, Vacations, and Last Dinosaurs.

Info Here


LUKSO x Refraction: Austin with DJ D.DEE, SaliYah

Date: Wednesday, Mar 13 8:00pm

Venue: LoLo. 1504 E 6th St, Austin, TX 78702

Refraction and LUKSO invite you to explore the exclusive experience by Berlin-based visual artists Cibelle Cavalli Bastos and Tabitha Swanson inspired by themes of identity and creativity in an interactive exhibition designed by Craig Barrow.

Exhibited digital artworks will be distributed exclusively to all event attendees on their very own Universal Profiles, powered by LUKSO blockchain.

RSVP & Info


MARSHALL FUNHOUSE SXSW 2024

Dates: March 13-15, 2024 | Time: 12pm-6pm, 7pm-2am | Location: Parish, 501 Brushy Street, March 13-15, 2024

Come for the live music. Stay for the legendary memories. Soak in the SXSW festival atmosphere you’ve come to know and love, but this time with a twist. Enjoy the music icons of today and tomorrow in our offbeat carnival world. Get ready to turn up the good times. Check back soon for more band and DJ announcements.

RSVP & Info


ROSKILDE FESTIVAL PRESENTS SXSW Official Music Showcase

Dated: 13th March | Time: 8pm-2am | Location: Empire Control Room

Roskilde Festival, one of Europe’s largest music festivals, is hosting a SXSW showcase with Music Export Denmark. 

The line-up features some of Denmark's most promising acts: Ivan$ito, Lucky Lo and Mina Okabe. International names Cumgirl8, Dry Cleaning and Kari Faux will also perform. 

 Roskilde Festival, is an 8-day event with an extensive music, art and activism program. 

For those 8 days the festival is Denmark’s 4th largest city with 130,000 inhabitants. 

Roskilde Festival is a non-profit event produced by 30,000 volunteers and every year ALL proceeds are donated.

The showcase is supported by Danish Ministry of Culture and Danish Ministry of Foreign Affairs. 

Info here


Canada House Music at SXSW: Day 1 & 2!

Join Canada House’s LIVE performances of up-and-coming independent bands from all across Canada.

Dates: Wednesday, March 13 · 12 - 5:30pm CDT & Thursday, March 14 · 12 - 5:30pm CDT

Location: Swan Dive 615 Red River Street Austin, TX 78701 United States

This March, Swan Dive (615 Red River Street) will be your one-stop shop for all things Canadian as it transforms into Canada House at SXSW 2024. CIMA will be back for two full days of showcases on March 13 and 14 and will present 24 acts from all across the country.

Get there early because showcases will kick off at noon on both days and delegates are invited to join us beforehand for some delicious BBQ and the opportunity to mingle with the Canadians. Both days of showcases will start after the BBQ and will run through 5:30PM.

Info & RSVP


MARCH 14

How to Break Your International Artist in the US

Date: Mar 14, 2024 | Time: 11:30am – 12:30pm CT | Location: Austin Convention Center, Room 15

Speakers: Hallie Anderson (RAREFORM), Marshall Betts (TBA Agency), Nick O'Byrne (Look Out Kid), Alice Young (Virgin Music Group)

The US is one of the biggest and most competitive markets globally so how can independent international artists break-in and build an American fanbase. Through their experiences, each of these panelists have helped develop many successful international artist careers through touring, management, and marketing. This panel will address how to first enter the market and get started on a path to building an audience; how can you measure success; and how can “breaking” in a market be measured.

Info Here


Showcase: Miranda Joan Presented by SubmitHub Selects

Date: Mar 14, 2024 | Time: 10:00pm – 10:40pm CT | Location: Esther's Follies, 25 E 6th St. Austin TX 78751

Currently on tour with The Killers and fresh from performances this summer with Kylie Minogue, Orchestre National de Jazz at Montréal Jazz Festival and with CARRTOONS. Miranda has performed on national tours, played sold-out and headline shows at well-known New York venues. ‘Overstimulated’ is her highly anticipated new album, co-produced by herself and multi-instrumentalist, and bass extraordinaire CARRTOONS. “It is an album book-ended by songs of affirmation, of rooting, of returning to and loving oneself, intertwined with the messy, chaotic and interconnected web of my hopes, dreams, imagination, love, and heartach.

Info here


WOMEX AT SXSW 2024

Date: Thursday, 14 March | Location: Flamingo Cantina, 515 East 6th Street, Austin, Texas, USA

WOMEX once again returns to Austin, Texas, USA, to present the annual WOMEX Night at the SXSW festival.

The WOMEX Night is part of a bilateral, longterm partnership between WOMEX and SXSW: South By Southwest, designed to showcase upcoming talent on a global stage and open new networking avenues between artists and music professionals of the two events.

More Info


The International Touring Boom for Artists

Date Mar 14, 2024 | Time: 2:30pm – 3:30pm CT | Location: Austin Convention Center, Room 16AB (Music)

Speakers: Jon Lieberberg (Baron Management), Hans Schafer (Live Nation)

How does the live entertainment industry keep up with the perceived 'overnight' success of rising artists? Does skyrocketing on streaming platforms and social channels equate to selling out massive venues? Experts dive into these topics while discussing how the globalization of music turned into some of the most successful global tours for artists like RBD, Karol G, Peso Pluma, Kali Uchis and others from all over the world.

Where did the demand come from, how does touring fill the demand for these artists, what's next, and what is fueling this momentum?

Info Here


SELECTOR AT SXSW 2024

Date: FRIDAY 15 MARCH 2024, 20.00 (CT) – THE VELVEETA ROOM

Selector Radio is back and they are back at SXSW with another line-up of incredible and fast-rising UK talent: queer-led dance-pop outfit Porij, musician and DJ Nabihah Iqbal, experimental duo O., noise-punk mob Enola Gay, rapper and grime artist Chiedu Oraka, and singer songwriter Eleni Drake.

SELECTOR AT SXSW 2024

Info Here


MARCH 15

Presented by Houndstooth / MUTEK

Showcase: Aïsha Devi at Central Presbyterian Church

Date: Mar 15, 2024 | Time: 11:00pm – 11:50pm CT

No one on this planet sounds like Aïsha Devi. Her voice is her most powerful tool in a repertoire that includes thumping beats and rave stabs, seraphic and guttural singing, mystical linguistics and corporeal sonics.

Info Here

Showcase: Hinako Omori at Empire Control Room

Date: Mar 15, 2024 | Time: 3:00pm – 3:40pm CT

Since 2022’s critically acclaimed debut album “a journey…”, Hinako Omori has fast become one of the UK’s most compelling breakthrough musicians, blurring the lines between classical, electronic & ambient.

Info Here


Alice Longyu Gao Presented by Jaded | FRIENDS:FOREVER

Date: Mar 15, 2024

Time: 10:00pm – 10:40pm CT

Location: Empire Garage

Alice Longyu Gao is a Chinese singer, songwriter, DJ, and performance artist currently based in New York City and Los Angeles. Her music has been noted for its "bold hyperpop" production. Her music has been featured on BBC Radio as "Tune of The Week", and "Women of Choice" by Lady Gaga on Apple Music.

Info Here


Amber Lang Presented by CareFreeBlackGirl Cookout

Date: Mar 15, 2024

Time: 8:00pm – 8:30pm CT

Location: Palm Door on Sixth Patio

Fusing together various genres while blending an array of sounds from hip hop. pop and house music Amber Lang curates vibes that command the attention of audiences and fans alike. With an unforgettable persona and distinct style that brings high energy vibes that ignite crowds and connect with audiences. Amber Lang brings a notable a performance making for memorable moments.

Info Here


Father/Daughter + The Luna Collective Official SXSW Showcase

Date & Time: Friday, March 15 at 7pm CDT | Location: 301 East 8th Street Austin, TX 78701 United States

Father/Daughter is co-presenting an official showcase with The Luna Collective where every artist on the lineup is non-male.

The showcase is featuring: Limbo, Kaleah Lee, mui zyu, Asha Jefferies, Mia June & Madeleine Mayi.

RSVP


BMI Brunch at Geraldine's

Date: Friday, March 15th

Location: Geraldine's at the Hotel Van Zandt

Time: 10AM-3:00PM

One of the most anticipated events during SXSW 2024, the BMI Brunch, hosted by THEBROSFRESH, is taking place at Geraldine’s at the Hotel Van Zandt (605 Davis Street, Austin, TX).

The BMI Brunch is sponsored by George Dickel Bourbon, First Horizon Bank, ONErpm, The MLC, Liquid Death, Texas Music Office, Austin Music Movement, and the BMI Foundation.


Behind The Billboard Charts

Date: Mar 15, 2024

Time: 10:00am – 11:00am CT

Location: Austin Convention Center, Room 16AB (Technology/Music)

Billboard’s first national music chart launched over 80 years ago, and the Billboard rankings - including industry standards the Hot 100 and Billboard 200 - remain the definitive measurement of success in music, tracking the world’s most popular songs, albums, and artists. From The Beatles to Beyonce and everyone in between, Billboard has ranked the hits for decades across countless charts. In this session, hear from Managing Director of Charts & Data Operations at Billboard Keith Caulfield, senior music executive and founder of 10:22PM Celine Joshua, and Executive Vice President of Charts & Data Partnerships at Billboard Silvio Pietroluongo to find out how the Billboard Charts have been modernized and globalized to reflect the many means of music consumption in an ever-evolving borderless digital and social age.

Info Here

Baby Kahlo Presented by CareFreeBlackGirl Cookout

Date: Mar 15, 2024

Time: 10:15pm – 10:30pm CT

Location: Palm Door on Sixth Patio

Baby Kahlo, also known as Kahlo Muerto, is one of Baltimore’s rising, female rappers. Inspired by the style and art of Mexican artist Frida Kahlo, she commands attention from everyone anytime she enters a room.

Info Here


Creating Vibrant Cities Through Nightlife Entrepreneurship

Date & Time: Mar 15, 2024 | 11:30am – 12:30pm CT | Location: Austin Convention Center, Room 9AB

Speakers: Brian Block (City of Austin), Lauren Goshinski, Raheem Manning (City of Philadelphia), Ben Van Houten (City and County of San Francisco)

In an increasingly homogenized world, a city’s independent nighttime economy–its bars, restaurants, nightclubs and music venues–is uniquely able to provide the authentic local experiences that nourish diverse communities, create meaningful experiences, and make our cities great places to live, work, and visit. A series of case studies from cities around the US will showcase policies, economic development tools, programs and placemaking strategies to attract and retain the independent music, culture and hospitality businesses that make our neighborhoods, downtowns, and cities unique and vibrant

Info here


MARCH 16

Abby Sage at The Creek and the Cave Backyard - Presented by Nettwerk x GRRRL Music Backyard Bash

Date: Mar 16, 2024

Time: 12:30am — 1:00am

Location: The Creek and the Cave Backyard, 611 E 7th St, Austin, TX 78701

Part of growing into adulthood means tearing down and reconstructing your narrative. This is what introspective performer Abby Sage has done on her striking, intensely personal debut album, The Rot, arriving March 1 via Nettwerk.

Info Here


Share Your shesaid.so Story & Celebrate Our Community

As we approach the end of another remarkable year, we're taking a moment to reflect on the power of community and the incredible impact shesaid.so has had on our lives. This December, we want to turn the spotlight on you, our members, and share your stories with the world.

Your experiences, challenges, and triumphs are an integral part of shesaid.so's narrative, and we want to amplify your voices. That's why we're calling on all our chapters to get involved in our upcoming community storytelling initiative.

We invite you to submit a video or a written piece that captures the essence of your shesaid.so journey. Share how this platform has shaped your professional growth, empowered you to connect with like-minded individuals, and inspired you to make a difference in the tech industry.

This is an opportunity to showcase your chapter's accomplishments, highlight your plans for the future, and promote your initiatives to the wider shesaid.so community. Your stories will serve as a beacon of inspiration for others, demonstrating the transformative power of our collective efforts.

Please follow the links below:

To submit your story via video, please visit HERE

To submit your story via text, please visit HERE.

shesaid.so space at ADE 2023

We are excited to reveal our full-day conference program in partnership with ADE Lab on Thursday, October 19th, featuring talent such as Tiffany Calver, Kelli-Leigh, DESIREE, Barbara Tucker and Louie Vega covering topics such as digital identity, music for sync, and African mobility to name a few.

Taking place on Thursday, October 19th at Lynk & Co, the space will reflect key topics from the shesaid.so community, including workshops and discussions focused on technology, career development, music marketing and other music business trends; plus networking and showcasing opportunities featuring both local and global talent.

Address: Lynk & Co | Rokin 75, 1012 KL Amsterdam

An ADE Pro or ADE Lab pass is required for entry

CLICK HERE TO RSVP & for updates


Program Outline

12pm-12:45pm

How to Create a Winning Track for a Commercial with Sizzer (ADE Lab Talk)

Description: Whether you are thinking about becoming a composer for media, just starting out or are a veteran in the field, this panel dives deeper into the thoughts and the decision making processes of two advertising creative directors trying to select the right song for a commercial.

Together with shesaid.so, Sizzer x Music Matters invite two established advertising industry leaders to discuss the intricacies of finding the right track for a commercial; from their creative roles in the process, to the selection criteria, client expectations and ultimately creating a match between what you hear and see on screen.

The panel is rounded up by applying these learnings to tracks written during this years’ Sizzer x Music Matters women+ writing camp, hosted on the 16th and 17th of October.

Speakers: Mai Jammeh (Sizzer), Isaiah Woelkens (Music Matters), Ines Gerlach - Creative Director Art & Teamlead (Philipp und Keuntje), Katrina Encanto - Executive Creative Director (180 Amsterdam)


1pm-1:45pm

Embracing Identities: Digital Selves in the Metaverse with Studio VRij (ADE Lab Talk)

Description: In the age of the Metaverse, our digital selves inhabit virtual realms and navigate a complex landscape of identities. This panel discussion takes a philosophical approach to delve into the profound questions surrounding identity in the Metaverse and how it shapes our behaviour towards one another in the digital realm.

The installation ‘Oxytocina Machina’ will fuel this thought-provoking discussion as it enables visitors to experience the Metaverse and interact with one another, or even form intimate connections with strangers. Together with this installation, the panel talk delves into the very essence of who we are in the digital age, how we interact with others, and the profound implications of Metaverse design and emerging technologies on our identities.

Speakers: Iris van der Meule (Artist), Kuba Jekiel (Co-Founder, Radical Realities)


2:00pm-2:45pm

The Future of Voices in Dance Music

with House Gospel Choir & REP Vocal Agency (ADE Lab Talk)

Description: Join us for an enlightening and thought-provoking panel-discussion as we delve into the evolution and best practices when working with Vocalists in the Electronic Dance music arena. The discussion aims to illuminate the crucial aspects of collaboration, artistic expression and identity and equity in shaping the ever-evolving landscape of the music industry. 

We will explore the challenges faced from both perspectives with a particular focus on the consistent undervaluation of Vocalists. It’s important to acknowledge that there is still a prevailing undervaluation of predominantly Black sound in the music industry, particularly within the genre sounds of Soul and Gospel.  Black women’s vocals are often used to create outstanding dance tracks, yet their visibility remains limited. 

Our conversation will delve deeper into how, as a community, we can strengthen partnerships between Vocalists & Producers to ensure that everyone benefits. This panel discussion is a call to action, inviting us all to collectively examine tangible ways in which we can educate and re-shape this age-old narrative.

Speakers:

Natalie Maddix; Vocalist, Choir Director, Vocal Producer, Songwriter & Founder/Creative Director of House Gospel Choir and REP Vocal Agency

Kelli-Leigh; Independent Artist and Grammy nominated Voice & Songwriter

Louie Vega; One half of Masters At Work & Nuyorican Soul, Grammy Winner, DJ, Producer, Bandleader & Entrepreneur

Barbara Tucker: House & Soul singer-songwriter and choreographer with six No. 1 hits on the US Hot Dance Club Songs chart.

Moderator: Laura Leon, (REP Vocal Agency)


3pm-3:45pm

Meta Best Practices For Artists (ADE Lab Talk):

Description: A talk hosted by Meta’s Liz Miller that will go through the latest tips, features and tools for Instagram, Threads, WhatsApp, and Facebook. 

You will learn how to make the most of your music and content across the platforms, as well as manage your own well-being using our safety tools.  There will be a Q&A at the end for answering any unanswered questions.


4:30pm-5pm

Navigating New Horizons: Empowering African DJs for Global Opportunities; presented by shesaid.so South Africa & Ballantine’s True Music Fund (ADE Lab Talk)

Description: Join us for a dynamic and inspiring dialogue that underscores the importance of empowering African DJs amidst the rise of African dance music and the increasing global touring of African artists. 'Navigating New Horizons: Empowering African DJs for Global Opportunities'  will explore the unique challenges and exciting prospects African DJs encounter as they step onto the global stage.

The panel will delve into their personal journeys, showcasing how touring has been pivotal to their success. Crucially, this discussion will scrutinise the role of international players, such as promoters, festivals, and brands, in facilitating the mobility of African DJs.

Their influence not only elevates African talent but also sparks dynamic cross-cultural collaborations that enrich the global electronic music experience. Against the backdrop of visa discrimination and escalating fees faced by African artists, the panelists will explore actionable solutions to ensure equitable opportunities. "Navigating New Horizons" is a call to action, encouraging the global music community to embrace, support, and amplify the vibrant voices emerging from Africa. 

Speakers: Jackie Queens (shesaid.so South Africa), DESIREE (Artist, South Africa), Coco Em (Artist, Kenya)


5pm-7pm

ADE Mixer with DJs Chmba & COCO EM

The shesaid.so space at ADE 2023 wraps up with a mixer with music by we.grow mentor Jameson Thomas, Kenya’s Coco Em and Malawi’s Chmba.

Open to all with RSVP via this link.

  • Music

  • Networking 

  • Free drinks


shesaid.so x ADE 2023

We are excited to reveal our full program at ADE this year.

The jam-packed program includes a full-day conference as part of the shesaid.so space in partnership with ADE Lab on Thursday, October 19th, featuring talents such as Kelli-Leigh, DESIREE, Barbara Tucker and Louie Vega.

Additionally, the “we.grow at ADE” mentoring program for 40 mentees and mentors who work at companies such as Atlantic Records, Meta, TikTok, M&C Saatchi, and Ultra Publishing.

But that's not all; on Friday, October 20th, we'll be celebrating the relaunch of the shesaid.so Amsterdam chapter, reignited by music industry veterans Melissa d’Engelbronner and Connie Chow. To wrap up the week, join us for an entire day of music curation as part of Cosmopolitan's ADE Clubhouse on Saturday, October 21st.

With thanks to our partners ADE, Meta, and Ballantine’s True Music.

shesaid.so Founder, Andreea Magdalina, states:


“We are excited to return to ADE and create an environment where the global ADE and shesaid.so communities can connect, learn from each other and experience the latest trends in music. The shesaid.so space and mentoring program we.grow at ADE 2023 will give ADE attendees the opportunity to engage with ideas and people that are guided by values rooted in innovation, equity & intersectionality. You will learn, network and further your career in an environment that will nurture you professionally, creatively and on a personal level.”

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry and a mentoring program that paired senior-level members from the shesaid.so community with mentees selected by ADE Lab. Since then, our team started shifting their focus towards programming that investigates the music business and educates its community on topics that are designed with shesaid.so’s core values at heart: diversity & inclusion, collaboration, and transparency.


shesaid.so space at ADE

Thursday, October 19 | 12:00pm - 7:00pm

Taking place on Thursday, October 19th at Lynk & Co, the shesaid.so space at ADE 2023 will reflect key topics from the shesaid.so community - including workshops and discussions focused on technology, career development, music marketing and other music business trends; plus networking and showcasing opportunities featuring both local and global talent. The shesaid.so space is a part of Amsterdam Dance Event’s official program and is open to ADE Lab and Pro pass holders only.

To kick things off, Sizzer & Music Matters invite two established advertising industry leaders to discuss the intricacies of finding the right track for a commercial. The panel is rounded up by applying these learnings to tracks written during this years’ Sizzer x Music Matters women+ writing camp, hosted on the 16th and 17th of October.

Studio VRij follows with “Embracing Identities: Digital Selves in the Metaverse'', a panel discussion that takes a philosophical approach to delve into the profound questions surrounding identity in the Metaverse and how it shapes our behaviour towards one another in the digital realm. The installation ‘Oxytocina Machina’ will fuel this thought-provoking discussion as it enables visitors to experience the Metaverse and interact with one another, or even form intimate connections with strangers. Together with this installation, the panel talk delves into the very essence of who we are in the digital age, how we interact with others, and the profound implications of Metaverse design and emerging technologies on our identities.

Attendees will be able to experience additional VR and AR content in one of the venue’s private rooms on Quest headsets provided by Meta. These headsets will be pre-loaded with experience in music production, DJ tutorials, music-based gaming, wellness & meditation - much of this with passthrough technology that will enable you to experience the room in mixed reality.

The shesaid.so space program continues with a session on Meta Best Practices For Artists hosted by Liz Miller who is a part of the Artist Partnerships team out of New York; and a panel that explores the challenges faced by vocalists who work with electronic music, curated by House Gospel Choir and featuring Grammy winning producer & DJ Louie Vega, House and Soul singer-songwriter and choreographer Barbara Tucker and singer-songwriter Kelli-Leigh with HGC founder, Natalie Maddix. 


To wrap up, we are excited to invite our shesaid.so South Africa chapter to curate a discussion on African mobility and empowering African DJs for global opportunities, in partnership with Ballantine’s. Speaking on this panel are South Africa’s DESIREE and Kenya’s Coco Em. The shesaid.so space at ADE will close with two DJ performances by Coco Em and Malawi’s Chmba as part of a networking event that includes free beverages for guests.

Full Program Outline HERE

Address: Lynk & Co | Rokin 75, 1012 KL Amsterdam

RSVP is required for entry

CLICK HERE TO RSVP & for updates


we.grow Mentoring Program

Wednesday, October 18

The we.grow at ADE mentoring program has now confirmed its 20 mentors and 20 mentees as well. Mentors include artists Tiffany Calver, Cristina Lazic and Manuka Honey as well as executives from companies such as Atlantic Records, TikTok, Meta and Ultra Publishing.

The 40 participants will gather for the first time at ADE on Wednesday, October 18th as part of an introduction session that will include a brief presentation on mentorship, plus food and drinks as part of a private event for mentors and mentees powered by Meta.

For more info about the we.grow at ADE Mentoring Program, including the full list of Mentors, head HERE.


shesaid.so Amsterdam Chapter: Mixer

Friday, October 20 | 3pm-5pm

On Friday afternoon, the team behind the shesaid.so Amsterdam chapter is hosting a mixer that marks the relaunch of the local community.

To celebrate this exciting relaunch, shesaid.so Amsterdam is hosting a Vrijdagmiddag borrel mixer on the 4th floor of the FUGA office.

Space is limited to the first 100 people, so be sure to RSVP via this link.

For those looking to get involved, there are several opportunities you can check HERE.


Cosmopolitan’s Clubhouse at ADE

Saturday, October 21 | 2 time slots

Cosmopolitan’s Clubhouse is free to attend with RSVP.

We will keep the exact location a secret for a while, but the party will take place in the heart of Amsterdam, so you can easily move on to your next party.

You can register for one of the two time slots (2:30 PM to 5:30 PM or 6:00 PM to 9:00 PM) via this link .

But beware: full = full.

Keep a close eye on Cosmo’s socials, website and newsletters for the latest updates about the location and the program. We promise now: it will be good. Do not miss it!


New shesaid.so Dublin chapter Co-Director: Nikki Raymond

shesaid.so Dublin are absolutely thrilled to announce that Nikki Raymond will be coming on board as the Co-Director of the Dublin team. Nikki will work side by side with current Chapter Director Lisa Murray to organise, coordinate and oversee the Dublin chapter as they launch into an exciting period of fresh activities and collaborations for the coming months and year ahead.

The Dublin chapter of shesaid.so, founded by Shauna Watson in 2018, initially focused on organizing skill-sharing workshops covering various music industry topics. They also partnered with the inaugural music festival "We've Only Just Begun" in August 2018, which featured an all-female lineup. In 2020, leadership was passed to Lisa Murray, who adapted the community to operate online due to the COVID-19 pandemic, collaborating with organizations like IMRO, West One Music Group, and the National Concert Hall to host workshops and webinars. Now, as the pandemic subsides, the chapter, led by Lisa and co-director Nikki Raymond, is gearing up for a series of events and collaborations, including educational workshops and panel discussions in partnership with the Irish Music Rights Organisation (IMRO), to support the Irish music scene.

We sat down with Nikki Raymond, and here’s a Q&A to get to know the newest member of the shesaid.so Dublin chapter! 

Tell us about yourself!

My name is Nikki and I work in the music industry as a Promoter Assistant. I’m also an artist manager and a music reviewer for The GOO magazine which is printed locally here in Dublin. It took me a couple of years to figure out what career path I wanted to take after college. It blew my mind when I realised that you could have a career in live events and at that point the decision was made for me. I’ve also spent the last few years travelling whenever I can and have lived in four different countries (so far..). As much as I love exploring the world, I think my heart belongs in Dublin.

Top 3 Albums?

Melodrama by Lorde, An Awesome Wave by alt-J, Where I Should End by Saint Sister

Favourite music video?

Fell In Love With A Girl by The White Stripes

Favourite lyric?

"I was housed by your warmth, thus transformed" - Shrike by Hozier

Favourite album cover?

Melodrama by Lorde

Dream festival headliner?

Daft Punk

Best gig this year?

Hozier in The Academy

Best gig ever?

Paul McCartney at Tinley Park Amphitheatre, Chicago in 2017

Who are you listening to at the moment?

Cat Ryan, KhakiKid and Big Sleep 

What’s your favourite song right now? 

'I Think I Lost My Number Can I Have Yours?' by milk.

What are you looking forward to most as the new Co-Director of shesaid.so Dublin?

First of all, I am incredibly excited to be working alongside Lisa. I met her for the first time last year at a shesaid.so event and because of that I ended up reconnecting with an old college friend who I now manage - the universe works in weird ways. I’m also really looking forward to organising as many seminars, workshops, showcases, panel discussions and networking events as possible because there is an amazing community of like-minded people out there - it will be phenomenal to give people a space and a platform to amplify their talents and expand their skill set

Statement from Lisa:

I am absolutely thrilled to welcome Nikki to the shesaid.so Dublin team. I met Nikki at one of our shesaid.so Dublin Cocktails and Chats mixer events last year and we clicked immediately! Her enthusiasm, drive, passion and professionalism are going to make her an incredible co-director and I’m beyond excited to enter into this next season of shesaid.so working with Nikki by my side. We already have lots of exciting things on the horizon so stay tuned!


If you have any questions about becoming part of shesaid.so Dublin, feel free to reach out to use on Instagram or via email. 

Join shesaid.so Dublin

Amsterdam Chapter of shesaid.so Relaunches with Industry Leaders Melissa d’Engelbronner and Connie Chow

We’re thrilled to announce that the Amsterdam Chapter of shesaid.so is reignited by music industry veterans Melissa d’Engelbronner and Connie Chow. Amsterdam is city is known for creativity, tolerance and pushing boundaries and therefore it's only natural that the team relaunches a community that mirrors this same spirit.

The Chapter’s objective is to establish an inclusive and comprehensive platform dedicated to supporting women in music at every stage of their careers, including students, junior-level professionals, seniors, and those in C-suite positions.

Connie and Melissa want to foster a vibrant community where individuals from both Dutch and international backgrounds can unite, share their experiences, and collaborate with one another. They believe it is imperative to cultivate an enjoyable and engaging atmosphere where members can connect and find inspiration while building meaningful relationships within the music community.

Melissa d’Engelbronner, a seasoned professional with close to a decade of experience in the music industry, brings her wealth of knowledge to the forefront. Having begun her career working on brand campaigns at agencies, Melissa's journey eventually led her to FUGA in 2015, where she ascended from coordinator to Head of Audience Strategy. Over the last three years, she has been instrumental in building an award-winning team dedicated to global 360 marketing campaigns for independent artists. Her passion for mentoring and uplifting her peers drives her commitment to supporting women in the music industry.

Connie Chow is the Dance & Electronic Marketing Strategy Director at FUGA, having joined in February 2021 after spending 8 years as Executive Vice President at Little Empire Music. At FUGA, Connie built out the distributor's Dance & Electronic division, and has acquired and worked with prominent labels including Insomniac Records, Hospital Records, STMPD, Revealed, Hexagon, and Dim Mak. Connie is also on the executive board for AFEM, a Recording Academy voting member for the Grammy Awards, and an inspirational mentor for the Asian American collective across the entertainment industries.

The objectives of the shesaid.so Amsterdam Chapter include:

  1. Establishing an inclusive and comprehensive platform dedicated to supporting women in music at all career stages.

  2. Challenging the stereotype of Amsterdam as primarily a hub for dance music by celebrating and promoting various genres within the music industry.

  3. Fostering a diverse and inclusive environment that encourages collaboration among individuals from Dutch and international backgrounds.

  4. Providing valuable resources and networking opportunities to empower women in music to advance their careers.

  5. Facilitating mentorship programs connecting aspiring women in music with established industry professionals.

  6. Cultivating an enjoyable atmosphere for members to connect, find inspiration, and build meaningful relationships within the music community.

To celebrate this exciting relaunch, shesaid.so Amsterdam is hosting a Vrijdagmiddag borrel mixer on Friday, October 20, 2023, from 15:00 to 17:00 on the 4th floor of the FUGA office.

Space is limited to the first 100 people, so be sure to RSVP:

https://bit.ly/ADE_Vrijmibo

For those looking to get involved, there are several opportunities:

For more information about shesaid.so Amsterdam and its re-launch, please visit https://www.shesaid.so/amsterdam/

Contact: amsterdam-team@shesaid.so

CTA: Join Whatsapp community, Follow on LinkedIn, Sign up for our newsletter: https://linktr.ee/shesaidsoams

Introducing the Music Publishing & Licensing 101 Mini-Course

We're thrilled to announce the upcoming release of our “Music Publishing & Licensing” 101 Mini-Course, set to launch on the last week of September, open to members and allies.

Back in June, we reached out to our community – artists, producers, and industry professionals and asked: "What do you want to learn?" Your response was overwhelming, and we thank you for sharing your insights. We listened intently to your aspirations, challenges, and interests. And some clear music industry topics emerged from your feedback.

Among the highest-ranking responses were topics related to music publishing and licensing. Your thirst for knowledge in this domain was undeniable, and we heard you loud and clear.

Music Publishing & Licensing 101

This comprehensive online learning mini course is designed to equip you with the insights, strategies, and practical skills you need to navigate the intricate world of music publishing and licensing. The course is written from music industry experts involved in higher education and it’s endorsed by music publishers from our community.

Expert Insights

The mini-course will provide you with valuable insights and knowledge from experts who have experience and expertise in the same field or industry as you. They have faced similar challenges and opportunities in their careers, and their insights will be relevant and beneficial to your own journey.

Real-World Applications

Learn practical strategies that can be immediately applied to boost your career.

Holistic Approach

Understand both the essentials and advanced intricacies of music publishing and licensing.

Free to our Community

Get access to this free mini course by simply joining our community of music industry professionals and creatives whose mission is to make our industry equitable for all.

Calling All Industry Professionals:

We're also extending an open invitation to you, our community members, to contribute your knowledge. If you're a professional in the music publishing and licensing domain and are passionate about sharing your insights, we welcome you to get in touch with us at hello@shesaid.so.

Stay tuned for more exciting opportunities to be announced later in the year.

Welcome shesaid.so Nashville!

We’re excited to announce the newest chapter of shesaid.so in Nashville, Tennessee!

Chapter leaders Jenny Reader and Kiki O’Connell are both Brits now living in Nashville and were united via shesaid.so earlier this year, both fueled by the mission to create an extension of the family in Music City. 

Having carved different paths within the music industry - Jenny with almost two decades in the independent sector of recorded music as a marketer, and Kiki as an artist, producer and people, operations & culture executive - they are excited to bring their unique perspective to the community.

The chapter will have a regular mixer for members, as well as holding workshops, events and showcases to provide a valuable network and support system in Nashville. 

If you’re interested in joining the Nashville chapter please follow/DM them on Instagram @shesaidsonashville - and save the date for their first mixer on Thursday, September 21. 

If you know anyone who is local to Nashville and in the music industry, direct them to the sign up page to join the community as well.

We can't wait to see what the Nashville chapter accomplishes!

Chapter & Sign Up Form

Read more about Jenny & Kiki.

we.grow at ADE 2023 Mentorship Program presented by shesaid.so and ADE Lab

We are excited to renew our partnership with ADE this year with activities that include a mentoring program for 40 mentors and mentees of all genders and an official shesaid.so space as part of the ADE Lab program on Thursday, October 19th.

we.grow at ADE 2023 is a mentorship program presented by shesaid.so and ADE Lab that connects mentors from the shesaid.so community with mentees selected by the Amsterdam Dance Event team.

This year, the program will focus on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023: Artists, Producers, Mixed Media and Music Professionals.

The program will feature a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.

The 40 participants will gather for the first time at ADE on Wednesday, October 18th as part of a private event for mentors and mentees powered by Meta.

The we.grow Mentoring Program is open to all genders with priority given to people from underrepresented communities and disadvantaged backgrounds.


we.grow at ADE 2023 mentors

  1. Bailey Greenwood (Agent, WME)

  2. Cristina Lazic (Producer/DJ, Lazic Records)

  3. Drew Lam (Artist Services, Platoon)

  4. Evie Thomas (Head of Marketing [Dance], Atlantic Records)

  5. Jameson Thomas (Artist Manager, IAMJT)

  6. Kelly Staa (Editor in Chief, Cosmopolitan NL)

  7. Kenny Eshinlokun (Founder, Taboo/Black Music Summit) 

  8. Liz Miller (Artist Partnerships, Meta)

  9. Lucy Andrews (Brand Partnerships, Ballantine’s)

  10. Lucy Atkinson (Agent, Earth Agency) 

  11. Maria Panayi (Music Marketing Lead, TikTok)

  12. Manuka Honey (Artist)

  13. Melissa d'Engelbronner (Head of Audience Strategy, Fuga)

  14. Natacha Bouchon (Booking assistant (Dskonnect) Stage manager (Nitsa) Host (Primavera Sound)

  15. Nicola Murray (Global Culture Marketing Specialist, M&C Saatchi Sport and Entertainment)

  16. Romy Harber (Global Head of Dance & Electronic, Believe) 

  17. Sonya Okon (Head of Digital, North America, Ultra Publishing/Helix Records/Payday Records)

  18. Tiffany Calver (Artist/DJ, BBC)

  19. Whitney Wei (Editor In Chief, Resident Advisor)

  20. Yasmin Leung (Label Manager, Ghostly International / Spectral Sound UK & Europe)

We are excited to return to ADE and create an environment where the global ADE and shesaid.so communities can connect, learn from each other and experience the latest trends in music. shesaid.so Founder, Andreea Magdalina, states:

“The shesaid.so space and mentoring program we.grow at ADE 2023 will give ADE attendees the opportunity to engage with ideas and people that are guided by values rooted in innovation, equity & intersectionality.

Mentor/Mentee Commitment

  • Read through & apply the information from the mentoring guidelines we share with you prior to their engagement.

  • Attend shesaid.so events at ADE if logistically possible.

  • 3h of mentorship: spend at least 1h together throughout your ADE attendance and 2h after ADE (3h in total between October 18th and December 31st, 2023).

Applications are now closed and mentees have been selected.

shesaid.so at All Access Fest Virtual

We're excited to be part of All Access Fest Virtual on August 2nd with a virtual booth.

All Access Fest is a worldwide virtual music and live entertainment career fair that will provide unprecedented access to industry professionals, invaluable knowledge, and countless opportunities to accelerate your career journey.

This free music & live entertainment industry career fair inspires the next generation (ages 16-24) to follow their dream career through tools, resources, and hands-on learning from industry professionals panels, workshops, resume reviews, A&R feedback, and more.

Companies involved include Netflix, YouTube, Billboard, TIDAL, EMPIRE, UnitedMasters, among others.

Whether you’re an aspiring musician, agent, roadie, or interested in other aspects of the industry, All Access Fest is your place to get valuable insights and make connections to help you get to the next level. 800+ attendees from 10+ countries and 30+ states in the US are already signed up!

Register for FREE today at bit.ly/MFF_AAF.

DETAILS

Event Time: 9:00 AM - 5:00 PM (PT) / 12:00 - 8:00 PM (ET)

Location: Custom virtual platform (Zuddl)

Registration Link: bit.ly/MFF_AAF

MFF Social Handles:

Instagram – @musicforward

LinkedIn – Music Forward Foundation

Living In A Barbie World

Photo: Courtesy of Warner Bros. Pictures

Are you tired of living in a Barbie world? Too bad and sorry, not sorry for adding yet another Barbie commentary to your digital desk. The iconic doll has pervaded our lives to such an extent this year that I couldn’t help myself. I will aim to keep it music related.

The extent: A total of 20 artists are involved in the soundtrack (including Ryan Gosling whose music career runs deep, and yes I’m also counting Mark Ronson). Mattel’s licensing team locked in 100+ deals with brands spanning fashion, gaming, hospitality, food & more 🥵The movie is expected to gross $100M = Warner’s total marketing spend (it does not include Mattel budget).

The why: Inspired by Marvel’s resurrection, Mattel sees opportunity in exponentially reviving Barbie’s IP through franchising beyond the toy aisle. The campaign’s snowballing effect has been so effective that other businesses around the world hopped on the trend to include pink variations of their offerings. Jealous.

The music takeaway: Much can be learned from a marketing & branding angle - check out this IG post or Twitter thread we did for those insights; before you ask, yes we did mention the massive marketing budget most of us don’t have but that doesn’t mean there’s nothing to learn there.

What I’ll add is this: music wasn’t an afterthought but a similarly strategic tool that was leveraged in an incredibly smart way. Whilst the Barbie marketing strategy had a nostalgic focus, Mark Ronson and team carefully curated a diverse lineup of (mostly) young talent with a fresh sound.

If you're a legacy artist, there are many opportunities for you to tap into a younger audience with the right type of partnership (think Kate Bush x Stranger Things although you’re not limited to film & tv; in fact, it’s better to think outside the box here and go to places others aren’t thinking of). For younger talent that’s struggling with TikTok, remember that 30+ year-olds have deep pockets (2bn people still use Facebook daily) and parents, in particular, would do anything to invest in their children’s happiness and education. Something to think about.

Andreea Magdalina, Founder at shesaid.so

What Music Can Learn From The 'Barbie' Movie

Image of Billie Eilish from her Instagram account on July 18; behind-the-scenes of her video for her Barbie movie song, “What Was I Made For?”

The 'Barbie' movie premiere and soundtrack teach us a few valuable lessons on the importance of building your brand.

Here are 8 tips inspired by the iconic 'Barbie' universe.

1 - Define Your Brand

Just like the stars at the premiere, let your brand shine through in everything you do. Clearly define your artistic brand, values, and unique selling points. Be authentic and create a visual identity that reflects your music and personality.

2 - Collaborate For Success

The 'Barbie' soundtrack brought together artists from different eras and genres. Collaborations can expand your reach and introduce you to new audiences. Find like-minded musicians and create magic together.

3 - Diversify Your Sound

Barbie's movie soundtrack showcased a variety of musical styles. Experiment with different genres, sounds, and influences to create a unique sonic signature that sets you apart from the crowd

4 - Multidimensional Expression

Barbie represents diverse roles and careers. Expand your horizons and connect with your audience on multiple levels. Explore different avenues for creative expression, e.g. focus on merchandise, fashion and see yourself as a creative entrepreneur.

Margot Robbie and Nicki Minaj at the premiere of "Barbie" held at Shrine Auditorium and Expo Hall on July 9, 2023 in Los Angeles, California. Michael Buckner for Variety

5 - Create a Strong Online Presence

Barbie’s marketing strategy left fans in awe. It's also a testament to the popular doll's already strong brand identity, reimagined for today's world. Build a solid online strategy that focuses on social media, streaming platforms, and a mailing list. Focus on 3 channels, build a community of superfans and scale from there

6 - Depth Is More Important Than Scale

Whilst having a big social media presence certainly helps, you don't need a huge profile to be successful. Creating a deep relationship with a few people is better than a large but shallow group of fans. Focus on your early supporters, similarly to how the movie focused on the doll's number 1 audience segment: young aspiring women.

7a - Partner with Established Brands

Just like how Barbie leveraged the power of music artists, strategic partnerships can amplify your brand, expose you to wider audiences and bring in new revenue. Brands are often drawn to artists with distinct identities that align with a new target audience. Research and identify relevant brands, then convince them of the mutual benefits of connecting with your highly engaged community of superfans.

Stewart Cook/Shutterstock

7b - Partner with Established Brands

When it comes to marketing statistics, focus on your strengths.

Remember you don't need a huge social media presence - high engagement matters more.

Utilize your existing network and be very clear in your outreach.

8 - Money Can Buy Success

With that said, it's important to acknowledge that all this incredible hype around the Barbie movie would not have been possible without a hefty investment. Most films don't get the same level of marketing spend because most don't have such a powerful and iconic brand backing them. Remember that next time you compare yourself to someone who might have been lucky enough to have more financial support than you.


A Day in the Life of Music Industry Exec and Mom of Two, Kayleigh Ramchand-Bentley.

The Flexible Working Bill has successfully passed its third reading at the House of Lords on July 14th without any amendments, and it is expected to receive Royal Assent and become law. Workers across the UK are set to have more say in their working patterns than ever before. These laws will include the right for workers to request flexible or remote working from the very beginning of their employment, marking a significant departure from the current requirement of 26 weeks of continuous service.

Experience a day in the life of Kayleigh Ramchand-Bentley, a music industry executive and mother of two, as she juggles her responsibilities at Various Artists Management with her youngest daughter by her side. Watch the video and gain insights into Kayleigh's perspective below.

“There’s only so much you can capture in a 1 minute reel, and by no means is taking a 7 month old into the office as easy as this video seems - it’s exhausting and sometimes not the most ideal situation for me, or my daughter… or my colleagues 😅 but we make it work and I’m grateful to be in a position to do so.

However, I want to recognise that this set up should not be considered a privilege, but rather an acceptable flexible working request. I’m by no means saying that this way of working is for everyone, but everyone should be entitled to reasonably request working around their’s and their family’s needs.

The Flexible Working Bill is set to become law in the UK and will give workers the right to request flexible working from day one, and will require employers to respond within a certain timeframe, justify rejecting a request and provide consultation with the employee where a request has not been deemed suitable".

We hope it has a huge impact on making the music industry more accessible for parents and carers.’

Thank you so much for sharing this, Kayleigh!

shesaid.so South Africa Open Call: ALL ACCESS Programme

shesaid.so South Africa presents ALL ACCESS, a training programme designed specifically for women and gender minorities in the music industry. The Chapter’s mission is to break down barriers and provide equal opportunities for all members to advance their careers in specialised roles. The initial iteration of ALL ACCESS focuses on event production in partnership with Rocking The Daisies - South Africa's biggest Music and Lifestyle experience.

Eight participants will be selected to attend a one-month training program in August 2023. At the end of the program, three participants will be selected for work placements with Steyn Entertainment, Untitled Basement, The Fam, and Other Village People.

Participants in the workshops will receive R800 to cover transportation costs during the training period. Work placement participants will receive R5,000 per month for three months. You will have the opportunity to work on real-world projects and learn from some of the best in the business.

Key dates

Application deadline: 17 July 2023

Participant Selection: 18 - 31 July 2023

Training Programme: 5, 12, 19, and 26 August 2023

Work placements: 4 September - 30 November 2023

Click HERE for more information and to apply.

Follow shesaid.so South Africa on Instagram for more updates.

shesaid.so Montreal: Project Crescendo

Musicaction Foundation and shesaid.so Montreal are proud to present the 28 professionals who will be participating in the inaugural edition of Project Crescendo, an initiative aimed at supporting women entrepreneurship.

shesaid.so MTL is the local branch of an international network of creatives and entrepreneurs working in the music industry. Their aim is to create opportunities, dialogue, and space for local women and their allies. This chapter was founded in 2021 after a year of consulting women who make our scene thrive, building on their needs and experiences to create an organisation that empowers, connects, informs and entertains. They also build bridges across Tiohtià:ke/Montreal’s different communities through eclectic programming, insightful networking and radical inclusion. shesaid.so Montreal has been announced as a partner by the Canada Council for the Arts this year to present the Polaris Music Prize Long List in support of extraordinary and diverse musical talents from across Canada.

Project Crescendo is an innovative project that aims to provide emerging professionals in the francophone Canadian music sector with the opportunity to benefit from the transfer of experience and knowledge through the mentorship of recognized and experienced female entrepreneurs in the industry. It also aims to create and expand the professional network of women in music through opportunities for exchange, mutual support, and sharing while highlighting successful female role models. These are all essential elements for professional development and addressing the access gaps and gender inequalities in the industry, as highlighted by women in the study funded by Musicaction published in March 2022.

You can read more information about the project’s Phase 1 & 2:

Phase 1 - Entrepreneurship Support of the project, support is provided to 4 early-career entrepreneurs for the next year, allowing them to deepen and acquire new knowledge and skills to better support the artists they work with and strengthen their businesses.

Phase 2 - Advisory Hour Bank will provide entrepreneurs and early-career employees with access to professionals in various fields of expertise. Whether seeking information, seeking advice, or accessing specific professional expertise, each of the selected 10 participants will have access to 20 hours of consultation over the next year.

Selected participants : Flavie Mélançon, Garance Chartier, Julie Frigault. Natalie Aloessode-Bernardin, Elma Bos, Julie-Anne Cloutier, Léonie Bourassa, Leslie Cortés, Luna Choquette-Loranger, Maude St-Armand Coucy, Monira Cormier, Nelly Jourdain, Sima Dell’Olio, Joanie Moreau.

Senior accompanying participants : Krista Simoneau, Jacynthe Plamondon-Émond, Stéphanie Moffat, Suzie Hamel, Anne Vivien, Dorothée Parent-Roy, Émile Tremblay, Gaby Gauthier-Durand, Jenny Thibault, Kyria Kilakos, Martine Groulx, Roseline Rousseau-Gagnon, Sabrina Cousineau, Sonia Ceseratto. 

Congratulations and best of luck to the 28 professionals selected for Project Crescendo's inaugural edition as they embark on this exciting journey!

Read more about the project and first cohort HERE.

Connect with shesaid.so Montreal’s team HERE.

shesaid.so UK Chapter Director: Lauren Elliott-Griffiths

We are thrilled to introduce our new Director for shesaid.so UK, Lauren Elliott-Griffiths. Help us give her a warm welcome to the shesaid.so UK team!

Hi, I'm Lauren and I work at Red Bull, looking after their media partnerships. Prior to that I was working for Live Nation. Music is a huge part of my life; when I was about 12 I would head up to the local skate park where local bands would play every Friday night and then when I was old enough, I would come up to London just to see my favourite bands play. My taste in music is varied to say the least but I love finding new artists and bands.

Outside of work, I am a qualified spin and level 2 fitness instructor, I love running - it's my aim to complete the big 6 marathons, skiing and surfing.

What are your top tips for finding your first music job?

I have always had a passion for music from trying to start a band in primary school, to going to the local skate club to listen to local bands play through to Friday nights spent at venues in London catching my favourite artists. I think taking that passion and pursuing, and not letting anyone tell you otherwise would be my top tip for how to get into the industry. It is one of the toughest but those are always worth the hard work to get there. Never let anyone tell you otherwise, if you have a dream and a goal in mind, just jump in with both feet, I truly believe that pays off. And my second tip would be to leverage anyone you know, start small, attend networking events even if they are out of your comfort zone, add people on LinkedIn that you believe would be a good connection and start to build it up. Those around you are there to support and push you forward. 

Women you admire.

Three women in my life that inspire me would be; my mum (she's one of the strongest women I know), my friend and mentor Teresa Palladino (she has gotten me through a lot in my career and is always my sounding board) and my friend Agi (who is one of the most positive and beautiful people I have ever met). 

Tips for staying grounded on a tough day.

My top tips for staying grounded on a tough day, are getting yourself outside, go on a walk or move your body in some way, a good coffee and a great soundtrack - music for me can instantly change my mood and has definitely gotten me through the toughest moments and the happiest moments in my life. 

What does community mean to you in one sentence?

Community to me is belonging, feeling supported and trusting that there is always someone there whether it's in tough times or happy times. 

We are thrilled to welcome the team of shesaid.so Miami

Launched in 2023 by AJ Alvarez, Francesca Aquino, and Adel Hattem, the chapter was established out of a need for a community of women and gender non-conforming people in all areas of the music industry.

Miami is full of vibrant and effervescent energy, and so the aspiration is to create a secure and inclusive environment where like-minded people can come together, communicate openly, exchange ideas, bring attention to issues, learn, mentor, be mentored and find opportunities related to the music field.

“We believe it's our duty as women in the music industry to give back, support each other and help each other rise. This is our community and we all play a major role in it. We invite all music genres! Through diversity, new ideas are born. Stay tuned for chapter meet-ups, plans, events and more!”

shesaid.so Miami has already hosted its first event - brunch organized by Meta alongside “She is the Music” and “Femme House” during Miami Music Week. It was a fantastic opportunity to celebrate women in electronic music, both behind the decks and behind the scenes. We look forward to hosting more events like this in the future, where we can come together to celebrate and empower women in music.

Thank you for being a part of creating a beautiful culture!


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