We are excited to reveal our full-day conference program in partnership with ADE Lab on Thursday, October 19th, featuring talent such as Tiffany Calver, Kelli-Leigh, DESIREE, Barbara Tucker and Louie Vega covering topics such as digital identity, music for sync, and African mobility to name a few.
Taking place on Thursday, October 19th at Lynk & Co, the space will reflect key topics from the shesaid.so community, including workshops and discussions focused on technology, career development, music marketing and other music business trends; plus networking and showcasing opportunities featuring both local and global talent.
Address: Lynk & Co | Rokin 75, 1012 KL Amsterdam
An ADE Pro or ADE Lab pass is required for entry
CLICK HERE TO RSVP & for updates
Program Outline
12pm-12:45pm
How to Create a Winning Track for a Commercial with Sizzer (ADE Lab Talk)
Description: Whether you are thinking about becoming a composer for media, just starting out or are a veteran in the field, this panel dives deeper into the thoughts and the decision making processes of two advertising creative directors trying to select the right song for a commercial.
Together with shesaid.so, Sizzer x Music Matters invite two established advertising industry leaders to discuss the intricacies of finding the right track for a commercial; from their creative roles in the process, to the selection criteria, client expectations and ultimately creating a match between what you hear and see on screen.
The panel is rounded up by applying these learnings to tracks written during this years’ Sizzer x Music Matters women+ writing camp, hosted on the 16th and 17th of October.
Speakers: Mai Jammeh (Sizzer), Isaiah Woelkens (Music Matters), Ines Gerlach - Creative Director Art & Teamlead (Philipp und Keuntje), Katrina Encanto - Executive Creative Director (180 Amsterdam)
1pm-1:45pm
Embracing Identities: Digital Selves in the Metaverse with Studio VRij (ADE Lab Talk)
Description: In the age of the Metaverse, our digital selves inhabit virtual realms and navigate a complex landscape of identities. This panel discussion takes a philosophical approach to delve into the profound questions surrounding identity in the Metaverse and how it shapes our behaviour towards one another in the digital realm.
The installation ‘Oxytocina Machina’ will fuel this thought-provoking discussion as it enables visitors to experience the Metaverse and interact with one another, or even form intimate connections with strangers. Together with this installation, the panel talk delves into the very essence of who we are in the digital age, how we interact with others, and the profound implications of Metaverse design and emerging technologies on our identities.
Speakers: Iris van der Meule (Artist), Kuba Jekiel (Co-Founder, Radical Realities)
2:00pm-2:45pm
The Future of Voices in Dance Music
with House Gospel Choir & REP Vocal Agency (ADE Lab Talk)
Description: Join us for an enlightening and thought-provoking panel-discussion as we delve into the evolution and best practices when working with Vocalists in the Electronic Dance music arena. The discussion aims to illuminate the crucial aspects of collaboration, artistic expression and identity and equity in shaping the ever-evolving landscape of the music industry.
We will explore the challenges faced from both perspectives with a particular focus on the consistent undervaluation of Vocalists. It’s important to acknowledge that there is still a prevailing undervaluation of predominantly Black sound in the music industry, particularly within the genre sounds of Soul and Gospel. Black women’s vocals are often used to create outstanding dance tracks, yet their visibility remains limited.
Our conversation will delve deeper into how, as a community, we can strengthen partnerships between Vocalists & Producers to ensure that everyone benefits. This panel discussion is a call to action, inviting us all to collectively examine tangible ways in which we can educate and re-shape this age-old narrative.
Speakers:
Natalie Maddix; Vocalist, Choir Director, Vocal Producer, Songwriter & Founder/Creative Director of House Gospel Choir and REP Vocal Agency
Kelli-Leigh; Independent Artist and Grammy nominated Voice & Songwriter
Louie Vega; One half of Masters At Work & Nuyorican Soul, Grammy Winner, DJ, Producer, Bandleader & Entrepreneur
Barbara Tucker: House & Soul singer-songwriter and choreographer with six No. 1 hits on the US Hot Dance Club Songs chart.
Moderator: Laura Leon, (REP Vocal Agency)
3pm-3:45pm
Meta Best Practices For Artists (ADE Lab Talk):
Description: A talk hosted by Meta’s Liz Miller that will go through the latest tips, features and tools for Instagram, Threads, WhatsApp, and Facebook.
You will learn how to make the most of your music and content across the platforms, as well as manage your own well-being using our safety tools. There will be a Q&A at the end for answering any unanswered questions.
4:30pm-5pm
Navigating New Horizons: Empowering African DJs for Global Opportunities; presented by shesaid.so South Africa & Ballantine’s True Music Fund (ADE Lab Talk)
Description: Join us for a dynamic and inspiring dialogue that underscores the importance of empowering African DJs amidst the rise of African dance music and the increasing global touring of African artists. 'Navigating New Horizons: Empowering African DJs for Global Opportunities' will explore the unique challenges and exciting prospects African DJs encounter as they step onto the global stage.
The panel will delve into their personal journeys, showcasing how touring has been pivotal to their success. Crucially, this discussion will scrutinise the role of international players, such as promoters, festivals, and brands, in facilitating the mobility of African DJs.
Their influence not only elevates African talent but also sparks dynamic cross-cultural collaborations that enrich the global electronic music experience. Against the backdrop of visa discrimination and escalating fees faced by African artists, the panelists will explore actionable solutions to ensure equitable opportunities. "Navigating New Horizons" is a call to action, encouraging the global music community to embrace, support, and amplify the vibrant voices emerging from Africa.
Speakers: Jackie Queens (shesaid.so South Africa), DESIREE (Artist, South Africa), Coco Em (Artist, Kenya)
5pm-7pm
ADE Mixer with DJs Chmba & COCO EM
The shesaid.so space at ADE 2023 wraps up with a mixer with music by we.grow mentor Jameson Thomas, Kenya’s Coco Em and Malawi’s Chmba.
Open to all with RSVP via this link.
Music
Networking
Free drinks
