True Music Fund x shesaid.so

Do you have a dream music project that is stuck on pause & needs help? Ballantine’s True Music Fund ‘25 powered by shesaid.so is here to unlock that part of you and help you push play.​

Whatever your passion for music is… whether you want to start a club night or bring back a radio station, we want to help you make it happen. Any proposal is possible as long as you’re ‘Staying True’ to your calling.​

We’ve got 8 grants between £5k-30k on offer plus additional support from a dedicated mentor to help bring those passions and projects to life.


More About
Ballantine’s True Music

Ballantine’s, Scotch whisky, has announced the return of its True Music Fund, now open for applications. To date, the initiative has supported over 30 music collectives and will have committed £500,000 in funding by the end of 2025.

This year, Ballantine’s is offering £100,000 to help individuals and organisations bring their dream music projects to life. Applications are open to anyone with a passion for music with the fund helping to unlock that creative part of you and help you push play. Eight recipients will receive a share of the funding, along with mentorship from industry experts, propelling their dream music project into life whilst staying true to themselves and doing things their own way.

The 2025 edition of Ballantine’s True Music Fund is powered by shesaid.so, a global community of women, gender nonconforming people and allies in the music industry. With a common pursuit of self-expression and equity in the music space, it felt like a natural fit for the two partners to join forces and support those needing resources to realise their dream projects, whilst promoting diversity and inclusion within industry.

Recipients of the grant will be paired with an established industry expert as their mentor, selected based on their ability to help unlock their passion in music and assist in amplifying their voices in the relevant space. With the support of Ballantine’s and shesaid.so’s far-reaching networks, the eight recipients will be able to turn their music dreams into a reality. 

Push play on your dream music project with Ballantine’s True Music Fund powered by shesaid.so.

Terms & Conditions Apply

Applications Close: Midnight GMT 14th March 2025.


Frequently Asked Questions

  • The fund is open to solo creatives/artists, collectives, and organizations with music-related projects. Whether you're an artist looking to fund an album, tour, or creative initiative, or a collective launching a club night, festival, or music platform, you’re encouraged to apply.

  • A. Submit your application via the True Music Fund Application page by Midnight GMT, 14th March 2025.

  • Yes! The True Music Fund is open to applicants worldwide. As long as you meet the eligibility criteria, including being 25 years or older at the time of submitting your application, you are welcome to apply, no matter where you are based.

  • Yes. Applicants must be at least 25 years old by the application deadline (March 14, 2025). If you are currently 24 but will turn 25 before this date, you are eligible to apply.

  • Unfortunately, no. To be eligible for the True Music Fund, applicants must be 25 years old or above at the time of submitting their application. If you are still 24 before the application deadline (March 14, 2025), you do not meet the eligibility criteria.

  • The fund is designed to support individuals and organizations that meet the legal age requirements for grants and funding in their respective countries. Additionally, applicants must also be of legal drinking age in their country of residence, as the fund is sponsored by Ballantine’s.

  • No, the True Music Fund does not cover taxes, and we are unable to provide tax advice. If selected, recipients are responsible for assessing any tax implications in their country of residence and ensuring compliance with local tax laws.

    If you are applying as part of a collective or organization, the grant will be awarded to the entity responsible for carrying out the project. If applying as an individual, we recommend consulting a tax professional to understand how receiving the grant may impact your financial situation.

  • Yes, all applications for the True Music Fund must be submitted in English. This ensures that our review panel can fairly assess all entries. If English is not your first language, we recommend seeking assistance from a friend, colleague, or translation tool to help with your application.

  • Not necessarily. The amount awarded will depend on your project’s scope and needs.

  • No, there is no requirement for your project to have been established for a minimum of one year. The Ballantine’s True Music Fund welcomes applications from both new and existing projects. Whether you’re launching something brand new or building on an existing initiative, you are encouraged to apply as long as your project aligns with the fund’s goals and criteria.

  • Yes! The True Music Fund is open to all eligible applicants, including neurodivergent individuals. We are committed to supporting a diverse range of artists, collectives, and organizations in the music industry.

  • If you require accommodations to complete the application (such as, alternative submission formats, or assistance with written sections), please contact us at hello@shesaid.so, and we will do our best to support your needs.

  • While the True Music Fund does not have a dedicated neurodiversity-focused resource, we are always striving to make our programs inclusive. If selected, we will work with you to ensure that the support and mentorship provided align with your needs.

  • If unforeseen circumstances arise, you must inform Ballantine’s and shesaid.so immediately. Alternative solutions may be explored.

  • While we cannot guarantee future editions of the True Music Fund, shesaid.so and Ballantine’s frequently support initiatives aimed at empowering music creators. We encourage you to stay connected with us for upcoming opportunities.

  • The fund supports a wide range of music projects, including but not limited to:

    • Touring and album creation for solo artists.

    • Live events (club nights, showcases, festivals).

    • Music platforms (radio stations, digital projects).

    • Education & mentorship programs.

    • Music tech and innovation initiatives.

  • No, the maximum grant amount available is £30,000. If your project requires more funding overall, you can still apply, but you must only request an amount within the £5,000–£30,000 range and provide a breakdown of how that specific amount will be used.

  • If your project exceeds £30,000, you should still apply but only detail the amount you need within our funding range. Explain how this portion of funding will directly contribute to your project's success.

  • Applications are reviewed by shesaid.so and Ballantine’s True Music, selecting the top eight recipients based on impact, feasibility, and alignment with the fund’s mission.

  • Selected applicants will be notified within 21 days after the application deadline.

  • The grant must be used exclusively for project-related costs, including but not limited to:

    • Production & equipment

    • Marketing & promotion

    • Artist or team fees

    • Touring, events, or music releases

  • Yes. The grant cannot be used for:

    • Personal expenses.

    • Alcohol, drugs, or illegal activities.

    • Political or discriminatory projects.

If you have further questions, please reach out to hello@shesaid.so.


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