Amsterdam

shesaid.so at ADE 2024

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shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk and Mixer as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music Fund.

At ADE 2024, shesaid.so will host a Pro Talk on Thursday, October 17, marking 10 years since its inception as an online community designed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today.

This year’s discussion, featuring shesaid.so founder Andreea Magdalina, Spotify's Phiona Okumu, and artist Aluna, will focus on the challenges of monopolization and the underrepresentation of non-traditional electronic music genres, markets, and identities.

In addition to the Pro Talk, our presence at ADE will include a Mixer and networking session powered by Ballantine's True Music Fund, offering an opportunity for global talent and industry professionals to connect and collaborate. The Mixer will feature a live performance by Tati au Miel, presented by MUTEK Montréal, FIBER Festival, and shesaid.so, as well as DJ sets by Aluna b2b Storm Mollison.

Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis. If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.

The we.grow at ADE mentoring program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees. Mentors will be curated from the shesaid.so community and announced on September 20th. 

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry and a mentoring program that paired senior-level members from the shesaid.so community with mentees selected by ADE Lab. Since then, our team started shifting their focus towards programming that investigates the music business and educates its community on topics that are designed with shesaid.so’s core values at heart: diversity & inclusion, collaboration, and transparency.

shesaid.so @ ADE part of the ADE Pro Program

ADE Pro Talk

Day: Thursday, 17th October 

Time: 16:00-16:45  

Location: Concertzaal room, Felix Meritis

Title: 10 years of shesaid.so & nurturing micro-communities in global markets

Description: Join shesaid.so as it reflects on 10 years since launching its online community that aimed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today. This talk aims to shed light on monopolization and the lack of support across non-traditional electronic music genres, markets or identities. How can we ensure that these values that built the business in the first place continue to represent the future of electronic music?

Speakers: Phiona Okumu, Aluna, Andreea Magdalina

shesaid.so Mixer at ADE powered by Ballantine’s True Music Fund

“Rêverie” Live AV performance by Tati au Miel presented by MUTEK Montréal & FIBER Festival

DJ sets by Aluna b2b Storm Mollison 

Day: Thursday, 17th October 

Time: 17:00-19:00 

Location: Concertzaal room, Felix Meritis

Head HERE for more info & to RSVP

we.grow at ADE Mentoring Program

we.grow at ADE 2024 is a mentorship program presented by ADE Lab and shesaid.so, a global music community of women, gender nonconforming people and allies of all genders whose aim is to create an equitable music industry for all through education, events, mentorship,  networking and job opportunities.

In 2024, the program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees and mentors will be curated from the shesaid.so community.

For more info about the we.grow at ADE Mentoring Program, including the full list of Mentors, head HERE.

Amsterdam Chapter of shesaid.so Relaunches with Industry Leaders Melissa d’Engelbronner and Connie Chow

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We’re thrilled to announce that the Amsterdam Chapter of shesaid.so is reignited by music industry veterans Melissa d’Engelbronner and Connie Chow. Amsterdam is city is known for creativity, tolerance and pushing boundaries and therefore it's only natural that the team relaunches a community that mirrors this same spirit.

The Chapter’s objective is to establish an inclusive and comprehensive platform dedicated to supporting women in music at every stage of their careers, including students, junior-level professionals, seniors, and those in C-suite positions.

Connie and Melissa want to foster a vibrant community where individuals from both Dutch and international backgrounds can unite, share their experiences, and collaborate with one another. They believe it is imperative to cultivate an enjoyable and engaging atmosphere where members can connect and find inspiration while building meaningful relationships within the music community.

Melissa d’Engelbronner, a seasoned professional with close to a decade of experience in the music industry, brings her wealth of knowledge to the forefront. Having begun her career working on brand campaigns at agencies, Melissa's journey eventually led her to FUGA in 2015, where she ascended from coordinator to Head of Audience Strategy. Over the last three years, she has been instrumental in building an award-winning team dedicated to global 360 marketing campaigns for independent artists. Her passion for mentoring and uplifting her peers drives her commitment to supporting women in the music industry.

Connie Chow is the Dance & Electronic Marketing Strategy Director at FUGA, having joined in February 2021 after spending 8 years as Executive Vice President at Little Empire Music. At FUGA, Connie built out the distributor's Dance & Electronic division, and has acquired and worked with prominent labels including Insomniac Records, Hospital Records, STMPD, Revealed, Hexagon, and Dim Mak. Connie is also on the executive board for AFEM, a Recording Academy voting member for the Grammy Awards, and an inspirational mentor for the Asian American collective across the entertainment industries.

The objectives of the shesaid.so Amsterdam Chapter include:

  1. Establishing an inclusive and comprehensive platform dedicated to supporting women in music at all career stages.

  2. Challenging the stereotype of Amsterdam as primarily a hub for dance music by celebrating and promoting various genres within the music industry.

  3. Fostering a diverse and inclusive environment that encourages collaboration among individuals from Dutch and international backgrounds.

  4. Providing valuable resources and networking opportunities to empower women in music to advance their careers.

  5. Facilitating mentorship programs connecting aspiring women in music with established industry professionals.

  6. Cultivating an enjoyable atmosphere for members to connect, find inspiration, and build meaningful relationships within the music community.

To celebrate this exciting relaunch, shesaid.so Amsterdam is hosting a Vrijdagmiddag borrel mixer on Friday, October 20, 2023, from 15:00 to 17:00 on the 4th floor of the FUGA office.

Space is limited to the first 100 people, so be sure to RSVP:

https://bit.ly/ADE_Vrijmibo

For those looking to get involved, there are several opportunities:

For more information about shesaid.so Amsterdam and its re-launch, please visit https://www.shesaid.so/amsterdam/

Contact: amsterdam-team@shesaid.so

CTA: Join Whatsapp community, Follow on LinkedIn, Sign up for our newsletter: https://linktr.ee/shesaidsoams

shesaid.so space at ADE 2022 // powered by ZORA

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The shesaid.so space at ADE 2022 powered by ZORA will feature a full day of programming on Friday October 21st at Lynk & Co’s flagship Amsterdam Club located right in the middle of all the ADE action.

The first half of the day will include activities related to the mentoring program as well as public facing talks, networking and electronic music. The second half of the day will exclusively focus on web3 discussions, performances and networking - plus a music NFT gallery and other interactive exercises designed to educate and showcase what’s possible within the web3 ecosystem.

Our goal is to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning. The program will reflect some of the most ardent topics from the shesaid.so world - including diversity & inclusion as well as more industry-facing discussions. Last but not least, the space will highlight initiatives and creatives curated from the community and provide promotional opportunities for showcasing talent.


RSVP is required

https://par.tf/EGu7

Lynk & Co Rokin 75 1012 KL Amsterdam

Program Outline


11am-11:45am

Meta x Music Masterclass

  • Open to ADE Pro & Lab pass holders

  • Learning/Education

Description: Meta’s Artist Partnerships (Liz Miller) and Label Partnerships (Josh Nicoll) will run through all the latest best practices for Facebook and Instagram, including a run-through of our current music products and a quick look into our work in blockchain technology and the metaverse.

11:45am-12:00pm: Networking

12:00-12:30pm

AMA: Record Labels, DSPs & Publishing

  • Open to ADE Pro & Lab pass holders

  • Q&A format

  • This session will allow the audience to ask questions directly from our guest speakers.

  • Speakers: Liz Miller (Meta), Bina Fronda (Ultra Records), Isla Fabinyi (Sentric Music Publishing), Panos Polimatidis (Head of Artist Relations UK, Believe), Andreas Rizek (Head of A&R, North America, Ultra Publishing).

12:30-12:45pm: Networking

12:45-1:15pm

AMA: Agents & Managers

  • Open to ADE Pro & Lab pass holders

  • Q&A format

  • This session will allow the audience to ask questions directly from our guest speakers.

  • Speakers: Sarah Stam (Set The Tone); Lucy Atkinson (Earth), Jameson Thomas (IAMJT), Melanie McClain. Eva Greene (Black Acre); Alexandra Hale (Higher Ground); Hannah Shogbola (UTA).

WEB 3 Programming Kicks off

1:15-2:30pm:

Music NFT Gallery + Wallet Onboarding + Special NFT showcase & discussion TBA

2:30-3:15pm

Workshop: ZORA presents: Enabling Decentralised Music Communities; hosted by Kaitlyn Davies (Refraction)

  • Open to ADE Pro & Lab pass holders

  • Learning/Education

Description: From DIY venues to major record labels, community-building currently stands as one of the most difficult, rewarding and profitable means of being a music practitioner, particularly in the age of social networks and streaming platforms. Emerging technologies promise artists and fans new models for funding and participation but often add value back to the tech companies rather than the communities they claim to support. Could decentralised infrastructures offer music makers and maintainers more sustainable alternatives? Join RefractionDAO and ZORA for a crash course on web3 basics for music communities.

3:15-3:30pm: Networking  

3:30-4:00pm

AMA: What the hell is Web3?

  • Open to ADE Pro & Lab pass holders

  • Discussion/Debate

    TBD speakers: Michail Stangl (ZORA), Kat Young (ZORA), Kat Rodgers (Water & Music) & Cece Palmquist (beta.catalog.works).

4:00-4:15pm: Networking 

4:15-5:00pm

Web3 Artist Interview

In conversation with Richie Hawtin & Portrait XO; hosted by Andreea Magdalina (shesaid.so)




5:00-7:30pm

Web3 Mixer

  • Open to all with RSVP

  • Networking 

  • Free drinks

  • Live AV performance by Portrait XO

  • shesaid.so DJs: SUCHI & Karen Nyame KG

we.grow at ADE Mentoring Program 2022

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In 2022 the shesaid.so x ADE mentoring program is back under a new, inclusive name, we.grow at ADE. This year five mentees from the electronic music sphere and five mentees with a more specific focus on the web3 space will be invited along. Mentors are curated from the global shesaid.so community and mentees are invited to apply via the ADE website.

Program Outline

  • 10 mentors & 10 mentees (5 electronic music + 5 web3)

  • 1 Mentor handbook

  • 1 Mentee handbook

  • 1 Mentor/Mentee training session

  • 3 private events

Mentors & Mentees

This year we are excited to invite 5 mentees from the wide electronic music space and 5 mentees with a more specific focus on the web3 space.

The web3 track of the scheme will take place in partnership with ZORA - The open protocol to buy, sell and curate NFTs on Ethereum. We feel particularly aligned with them as a partner, as reflected by their Manifesto.

Web3 is a growing technology area that is changing the music industry as we speak and it is our desire to educate our community about opportunities within it and offer them the chance to learn from the best leaders in this space.

For the regular electronic music track of the scheme, we teamed up with YouTube Music and Meta to host a kickoff and a closing brunch events for mentors and mentees. This is an opportunity for us to create connections for the we.grow participants to these powerful companies. 

Mentees! Apply for a chance to be selected in the program here!

Submission period has been extended to Thursday, Oct 13th

Please note that after sign up, the shesaid.so team will pick 10 lucky mentees to follow this years' we.grow mentorship. Mentees will be contacted on October 14th.

shesaid.so x ADE 2022

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We are excited to announce our return to Amsterdam in 2022 as part of an official partnership with ADE that includes two Pro talks, a mentoring program and the official shesaid.so space at ADE powered by ZORA and hosted at Lynk & Co’s flagship Amsterdam club.


shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry. 

In 2022 we are working even more closely together to bring back the we.grow mentoring program, curate talks as part of ADE Pro, and introduce a shesaid.so space as part of the ADE Lab track powered by ZORA and hosted at Lynk & Co’s flagship Amsterdam Club.

The shesaid.so space at ADE 2022 powered by ZORA will feature a full day of programming on Friday October 21st; the first half of the day will include activities related to the mentoring program as well as public-facing talks, networking and electronic music. The second half of the day will exclusively focus on web3 discussions, performances and networking - plus a music NFT gallery and other interactive exercises designed to educate and showcase what’s possible within the web3 ecosystem.

Our goal with the shesaid.so space was to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning. The program will reflect some of the most ardent topics from the shesaid.so world - including diversity & inclusion and more industry-facing discussions. Last but not least, the space will highlight initiatives and creatives curated from the community and provide promotional opportunities for showcasing talent.

For more info about the we.grow at ADE mentoring program please visit the ADE website.

CLICK HERE TO RSVP and get the latest updates

shesaid.so x ADE 2022

Wednesday

Wednesday Wednesday 19th October | 10:30am-12pm

we.grow at ADE kickoff Brunch @ YouTube space

[private event for mentors and mentees only]

Wednesday 19th October | 14:00pm-14:45pm

shesaid.so presents: Decolonizing The Loop @ YouTube Space

A conversation on the decolonization of electronic music studies and music production education inspired by Josephine Zwaan’s master thesis based on African philosophy. Josephine is the co-founder of Rosetta Beats, an Amsterdam-based collective focused on women and gender non-conforming individuals. Hosted by Andreea Magdalina (shesaid.so). Open to ADE Lab pass holders

Address: The Mayer Manor Nes 118, 1012 KE Amsterdam"

Thursday

Thursday 20th October | 11:00am-11:45am

ADE Pro Talk powered by ZORA

shesaid.so presents: Democratizing the future of the music business

An interview hosted by Andreea Magdalina (shesaid.so) with Melanie McClain (P00LS), Michail Stangl (ZORA) and Nico Adomako (Einhundert & Oroko Radio) exploring the impact of web3 technologies on the music business as reflected by an excerpt from ZORA's manifesto: "We need new infrastructure, something transparent, ownable, accessible, financially sustainable, where we can share the value we create, something for the community, something that’s ours."



Thursday 20th October | 12:00 - 12:45pm

ADE Pro Talk

shesaid.so presents: Why communities are the future of the music industry.

A roundtable hosted by Kat Young (ZORA) with Christine Osazuwa (shesaid.so), SUCHI (Daytimers), and Sam Schoonover (Coachella).

The music industry is constantly being reshaped by new technologies. Since the advent of the World Wide Web, power has slowly shifted away from gatekeepers and into the hands of creators, curators and the community overall. In spite of that, the internet as we know it has also led to a bottleneck of influence & commerce in the hands of a few tech companies and the people who lead them. At the same time, more and more communities started leveraging these digital tools to connect with one another, collectively organize and reclaim the music ecosystem. Today, web3 is promising to disrupt, decentralize and provide transparency once again. This discussion aims to disseminate these trends and look at case studies that hypothesize why communities are the future of the music industry.

Friday

Friday 21st October | 11am - 7:30pm

shesaid.so space at ADE 2022 powered by ZORA

Stay tuned for the full program reveal! Make sure you RSVP to get the latest updates.

With huge thanks to our host Lynk & Co.

RSVP is required for entry: https://partiful.com/e/ExrFwQOgdJjkbayRXgus

Full Program Outline HERE

Address:

Lynk & Co

Rokin 75, 1012 KL Amsterdam

Saturday

Saturday 22nd October | 11am - 1pm

we.grow at ADE Brunch with Meta

[private event for mentors and mentees only]

Saturday 22nd October | 2pm - 6pm

shesaid.so x Meta Boat Party

RSVP required - stay tuned for updates