ADE 2024

shesaid.so at ADE 2024

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shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk and Mixer as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music Fund.

At ADE 2024, shesaid.so will host a Pro Talk on Thursday, October 17, marking 10 years since its inception as an online community designed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today.

This year’s discussion, featuring shesaid.so founder Andreea Magdalina, Spotify's Phiona Okumu, and artist Aluna, will focus on the challenges of monopolization and the underrepresentation of non-traditional electronic music genres, markets, and identities.

In addition to the Pro Talk, our presence at ADE will include a Mixer and networking session powered by Ballantine's True Music Fund, offering an opportunity for global talent and industry professionals to connect and collaborate. The Mixer will feature a live performance by Tati au Miel, presented by MUTEK Montréal, FIBER Festival, and shesaid.so, as well as DJ sets by Aluna b2b Storm Mollison.

Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis. If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.

The we.grow at ADE mentoring program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees. Mentors will be curated from the shesaid.so community and announced on September 20th. 

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry and a mentoring program that paired senior-level members from the shesaid.so community with mentees selected by ADE Lab. Since then, our team started shifting their focus towards programming that investigates the music business and educates its community on topics that are designed with shesaid.so’s core values at heart: diversity & inclusion, collaboration, and transparency.

shesaid.so @ ADE part of the ADE Pro Program

ADE Pro Tak

Day: Thursday, 17th October 

Time: 16:00-16:45  

Location: Concertzaal room, Felix Meritis

Title: 10 years of shesaid.so & nurturing micro-communities in global markets

Description: Join shesaid.so as it reflects on 10 years since launching its online community that aimed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today. This talk aims to shed light on monopolization and the lack of support across non-traditional electronic music genres, markets or identities. How can we ensure that these values that built the business in the first place continue to represent the future of electronic music?

Speakers: Phiona Okumu, Aluna, Andreea Magdalina

shesaid.so Mixer at ADE powered by Ballantine’s True Music Fund

“Rêverie” Live AV performance by Tati au Miel presented by MUTEK Montréal & FIBER Festival

DJ sets by Aluna b2b Storm Mollison 

Day: Thursday, 17th October 

Time: 17:00-19:00 

Location: Concertzaal room, Felix Meritis

Head HERE for more info & to RSVP

we.grow at ADE Mentoring Program

we.grow at ADE 2024 is a mentorship program presented by ADE Lab and shesaid.so, a global music community of women, gender nonconforming people and allies of all genders whose aim is to create an equitable music industry for all through education, events, mentorship,  networking and job opportunities.

In 2024, the program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees and mentors will be curated from the shesaid.so community.

For more info about the we.grow at ADE Mentoring Program, including the full list of Mentors, head HERE.

10 years of shesaid.so Mixer - Powered by Ballantine's True Music Fund

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As part of our 10th anniversary, shesaid.so is hosting a Mixer and networking session at ADE 2024 - powered by Ballantine’s True Music Fund.

Join us to connect with other industry professionals and artists, plus a live AV performance by Tati au Miel and DJ sets by Aluna and Storm Mollison of Noir Fever.

Tati's performance, titled ‘Rêverie,’ is an immersive live audiovisual performance presented by the leading festival for live electronic music, MUTEK Montréal, the Amsterdam-based platform for digital art and experimental music, FIBER Festival.

Over the past decade, shesaid.so has supported women and gender-nonconforming individuals at various stages of their careers. Today, the community has grown to more than 20,000 members and nearly 20 chapters worldwide, with a mission to connect and support its members through events, mentoring programs, business opportunities, and educational content.

shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music.

** Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis.

** If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.

Photo Credit - Brandon Bowen

MUTEK Montréal, FIBER Festival & shesaid.so present: Tati au Miel (Live AV)

Date: Thursday October 17

Time: 17:00 - 17:30

Location: Felix Merites | Room: Concertzaal Room

Part of: ADE Pro Conference

Presenting partners: MUTEK Montréal (CA), FIBER Festival (NL), shesaid.so (INTL)

Tati au Miel, a multi-disciplinary artist born and raised in Montreal, presents Rêverie, a new live performance that invites the audience into a state of daydreaming or being lost in thought. This guiding concept encourages reflections on the duality between the physical and virtual, the organic and artificial, and the enigmatic dimensions of life. The performance features an interplay of live instrumentation, including bells, flutes, sensors, distorted vocals, and electronic soundscapes.

RSVP Link for updates

MUTEK Montréal (CA)

MUTEK is a leading international festival, and festival-network, for live electronic music and digital creativity. MUTEK Montréal, founded in 2000, is one of North America's rare showcases for such innovations. After 25 years, the festival has been expanded to Mexico, Spain, Japan, Argentina, Chile, and many more countries. MUTEK continues to present and support perpetual mutations and variations of contemporary digital creativity, with eyes and ears always on the future. It magnifies Montreal and its environment as a creative soul, with local talent constantly interacting with exceptional artists from all over the world. In addition to a multi-day program of immersive installations, performances and club-focused live sets, there is a broad professionals program MUTEK Forum, the artist development program MUTEK Market, and future-oriented initiatives like the Future Festivals Summit.

https://montreal.mutek.org

FIBER Festival (NL)

FIBER Festival is an Amsterdam-based meeting place for digital art, daring conversations and experimental electronic music & performance art. It was founded in 2011, with its first edition at the now-defunct club TrouwAmsterdam. Each year the festival invites a curious audience to explore a multi-sensory programme that explores the changing relationships we have with advanced and intelligent technologies and the natural environment. Through a selection of live concerts, exhibitions, audiovisual performances, artist talks and commissioned works, FIBER explores and presents new developments in sound, visual art and club culture.

https://www.fiber-space.nl/

DJ sets by Aluna b2b Storm Mollison

Date: Thursday October 17

Time: 17:00 - 19:00

Location: Felix Merites | Room: Concertzaal Room

Part of: ADE Pro Conference

Photo Credit - Maya Fuhri

Aluna (previously of the platinum-selling duo AlunaGeorge) has sold out shows around the world, amassed billions of streams, and saw her critically acclaimed 2023 album MYCELiUM notch her first Billboard No. 1 as a solo artist with the song “Running Blind,” topping the US Dance Radio charts. Born to a Jamaican father and Indian Mother, Aluna champions Black and queer voices both behind the scenes and on the stage. The genesis of her record label Noir Fever began following Aluna’s 2020-penned open letter to the dance music industry, rightfully making waves and headlines, calling out the lack of Black representation across the industry as a whole.

Storm Mollison, known for her dynamic sets blending Chicago house, disco, UK garage, and 140 breaks, has made a mark on the UK and European festival circuits, performing at Glastonbury, Lost Village, and Junction 2. Her debut EP Dirty Dance received widespread support, and her recent track "Touch Down (Feel The Rush)" with Mella Dee highlights her versatility as a producer and vocalist.

we.grow at ADE: Mentorship Program presented by shesaid.so and ADE Lab

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We are excited to renew our partnership with ADE this year with activities that include the we.grow mentoring program supporting music industry professionals as part of ADE Lab 2024 on October 17, 2024.

we.grow at ADE is a mentorship program presented by ADE Lab and shesaid.so, a global music community of women, gender nonconforming people and allies of all genders whose aim is to create an equitable music industry for all through education, events, mentorship,  networking and job opportunities.

In 2024, the program will focus on supporting music industry professionals, featuring a total of 5 mentors and 5 mentees selected from the shesaid.so community.

Previous shesaid.so mentors came from companies such as Coachella Music Festival, Warner Music, Armada Music, Universal Music Group, YouTube Music, Meta, WME, CAA, Atlantic Records, M&C Saatchi Sport and Entertainment, Believe and more.

Mentee Sign-Up!

To sign up to the mentoring program as a mentee, click HERE.

Mentees can apply to take part until Sunday, September 29.

** Please note that to participate, you will need to be in Amsterdam during ADE Thursday (17th October).

** Application deadline is September 29 and mentees must have a Lab ticket in order to apply.

Open to all genders, with priority given to people from underrepresented communities and disadvantaged backgrounds.

we.grow at ADE - Mentors

  1. Connie Chow - Marketing Strategy Director - Dance/Electronic, FUGA

  2. Elisa Luengo - Music Programmer, Dekmantel

  3. Jessica Wilson - COO, Seven20 

  4. Phiona Okumu - Head of Sub-Saharan Music, Spotify 

  5. Sam Mobarek - Head of Major Recordings (Warner Records) & Founder of Mob Creative

Mentor/Mentee Commitment

  • Read through & apply the information from the mentoring guidelines we share with you prior to their engagement

  • Attend shesaid.so events if logistically possible

  • Spend at least 1h together throughout your ADE attendance and 1h after ADE (2h in total between October 17th and December 31st, 2024)

About we.grow @ ADE

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry. 

In 2019 we took our partnership to the next level and introduced she.grows at ADE - a mini-mentoring program that paired 10 senior-level members from the shesaid.so community with mentees selected by ADE University. The scheme included an open call, mentor/mentee matching & training, workshops, networking and a DJ showcase

In 2022 we worked together with ADE to bring back the mentoring program, curate talks as part of ADE Pro, and introduce a shesaid.so space as part of the ADE Lab track powered by Zora and hosted at Lynk & Co’s flagship Amsterdam Club.

In 2023 the program focused on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023:  Artists, Producers, Mixed Media and Music Professionals. The program featured a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.


Our goal is to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning.