ADE

10 years of shesaid.so Mixer - Powered by Ballantine's True Music Fund

As part of our 10th anniversary, shesaid.so is hosting a Mixer and networking session at ADE 2024 - powered by Ballantine’s True Music Fund.

Join us to connect with other industry professionals and artists, plus a live AV performance by Tati au Miel and DJ sets by Aluna and Storm Mollison of Noir Fever.

Tati's performance, titled ‘Rêverie,’ is an immersive live audiovisual performance presented by the leading festival for live electronic music, MUTEK Montréal, the Amsterdam-based platform for digital art and experimental music, FIBER Festival.

Over the past decade, shesaid.so has supported women and gender-nonconforming individuals at various stages of their careers. Today, the community has grown to more than 20,000 members and nearly 20 chapters worldwide, with a mission to connect and support its members through events, mentoring programs, business opportunities, and educational content.

shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music.

** Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis.

** If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.


Photo Credit - Brandon Bowen

MUTEK Montréal, FIBER Festival & shesaid.so present: Tati au Miel (Live AV)

Date: Thursday October 17

Time: 17:00 - 17:30

Location: Felix Merites | Room: Concertzaal Room

Part of: ADE Pro Conference

Presenting partners: MUTEK Montréal (CA), FIBER Festival (NL), shesaid.so (INTL)

Tati au Miel, a multi-disciplinary artist born and raised in Montreal, presents Rêverie, a new live performance that invites the audience into a state of daydreaming or being lost in thought. This guiding concept encourages reflections on the duality between the physical and virtual, the organic and artificial, and the enigmatic dimensions of life. The performance features an interplay of live instrumentation, including bells, flutes, sensors, distorted vocals, and electronic soundscapes.

RSVP Link for updates


MUTEK Montréal (CA)

MUTEK is a leading international festival, and festival-network, for live electronic music and digital creativity. MUTEK Montréal, founded in 2000, is one of North America's rare showcases for such innovations. After 25 years, the festival has been expanded to Mexico, Spain, Japan, Argentina, Chile, and many more countries. MUTEK continues to present and support perpetual mutations and variations of contemporary digital creativity, with eyes and ears always on the future. It magnifies Montreal and its environment as a creative soul, with local talent constantly interacting with exceptional artists from all over the world. In addition to a multi-day program of immersive installations, performances and club-focused live sets, there is a broad professionals program MUTEK Forum, the artist development program MUTEK Market, and future-oriented initiatives like the Future Festivals Summit.

https://montreal.mutek.org

FIBER Festival (NL)

FIBER Festival is an Amsterdam-based meeting place for digital art, daring conversations and experimental electronic music & performance art. It was founded in 2011, with its first edition at the now-defunct club TrouwAmsterdam. Each year the festival invites a curious audience to explore a multi-sensory programme that explores the changing relationships we have with advanced and intelligent technologies and the natural environment. Through a selection of live concerts, exhibitions, audiovisual performances, artist talks and commissioned works, FIBER explores and presents new developments in sound, visual art and club culture.

https://www.fiber-space.nl/


DJ sets by Aluna b2b Storm Mollison

Date: Thursday October 17

Time: 17:00 - 19:00

Location: Felix Merites | Room: Concertzaal Room

Part of: ADE Pro Conference

Photo Credit - Maya Fuhri

Aluna (previously of the platinum-selling duo AlunaGeorge) has sold out shows around the world, amassed billions of streams, and saw her critically acclaimed 2023 album MYCELiUM notch her first Billboard No. 1 as a solo artist with the song “Running Blind,” topping the US Dance Radio charts. Born to a Jamaican father and Indian Mother, Aluna champions Black and queer voices both behind the scenes and on the stage. The genesis of her record label Noir Fever began following Aluna’s 2020-penned open letter to the dance music industry, rightfully making waves and headlines, calling out the lack of Black representation across the industry as a whole.


Storm Mollison, known for her dynamic sets blending Chicago house, disco, UK garage, and 140 breaks, has made a mark on the UK and European festival circuits, performing at Glastonbury, Lost Village, and Junction 2. Her debut EP Dirty Dance received widespread support, and her recent track "Touch Down (Feel The Rush)" with Mella Dee highlights her versatility as a producer and vocalist.



she.grows at ADE 2019

The she.grows mini-mentor scheme run by shesaidso.ams, ADE University and ADE Beats October 2019 during Amsterdam Dance Event was a big success!

Check out the official video in collaboration with ADE University and ADE Beats:

she.grows mini mentoring scheme at ADE 2019 highlights

Introduction Breakfast for Mentors and Mentees

The she.grows program aims to broaden aspirations beyond the traditional roles and is focused to provide a safe and confidential space to help others make positive, informed choices about their careers.

she.grows aims to raise and broaden participants’ career aspirations, negotiate barriers to career progression and the workplace, and equip them with the skills to navigate challenging ideologies and issues of identity and belonging in the working world. With a total 15 mentor/mentee pairs, the scheme established new connections, opportunities and inspiring talks for everyone involved.

Amongst the mentors, different countries like US, UK, Sweden, Norway, Germany, France, The Netherlands and India were represented, presenting a divers range of experienced professionals, as well as a wide variety of areas of expertise; from Label Management, Artist Management, Bookings, Events, Festivals, Publishing, PR & Marketing, Songwriting and Sound Engineering.

The young professionals, aged 20 to 28 years old, were teamed up with their own mentor for a period of 5 days to experience the unique music conference and festival of Amsterdam Dance Event together.

Kicking things off with an Introduction Breakfast at Wednesday the 16th of October, all pairs got the chance to meet in person for the first time, and discuss their aims and goals for the upcoming week. The rest of the conference week, couples were free to plan their own meet-ups and focus on networking, communication and knowledge exchange in the broadest sense possible. Sunday marked the final day of the program, where both mentors and mentees came together at our ADE Hangover event to wrap up what was an inspiring and motivating week for everyone involved.

We spoke to the mentors and mentees to see how they found the programme.

“Extremely productive, fun and exciting experience, can’t wait for the next one!” — Meli Rodriguez [ Mentee, Costa Rica ]

“Great organization with great opportunity to meet new people of different levels, areas and territories!” — Thea Nordqvist, Head of Label at Amuse [ Mentor, Sweden ]

“Honored to be selected to share my experiences/knowledge within the music industry with the next generation of female music professionals. So happy to see the excitement and eagerness of these kids and proud to see so many great women stepping up to build their careers in music. Onwards and upwards we go!” — Justine Servais, PR & Marketing Manager at Armada Music [ Mentor, NL ]

“Incredibly inspiring!” — Tamanna Mordani, Co-Founder Envision Events [ Mentor, India ]

“Alongside my mentor, every person that I encountered during this week that was in some way affiliated with SheSaid.so was super open to connect, give advice and inspire. she.grows has opened me up to a warm and open network that is there to support each other, and I am so grateful to now be a part of this!” — Robin van der Heijden, Art & Economics Graduate [ Mentee, NL ]

“I met Justine Servais at Armada University on Friday and got to tag along to a network event she had to attend and Armada Invites later that night. I got to meet a lot of her colleagues and people she works with and got the full tour around the Armada office. It was super inspiring to get an insight in the overall vibe that hangs around the place! I also found it very informative to get a look into what her work as a PR-manager entails during a week like ADE.” — Robin van der Heijden, Art & Economics Graduate [ Mentee, NL ]

she.grows London inspires shesaid.so Amsterdam/ADE mentoring programme

With the London launch event of she.grows happening this week, shesaid.so Amsterdam has collaborated with ADE University in an exciting mini-mentoring programme.

To kick off the new shesaid.so mentoring scheme, she.grows London are hosting a launch event at The Ministry, tomorrow Wednesday 17th Oct, open to all shesaid.so members (rsvp shegrows@shesaid.so, see end for more details).

shesaid.so Amsterdam / ADE University mini-mentoring programme

Inspired by the London she.grows mentoring scheme, shesaid.so Amsterdam have teamed with ADE University to host a mini-mentoring programme during ADE this week. Their aim is to link aspiring female professionals, producers or artists with established female professionals from across the globe to meet and greet during the wonderful week at ADE and help each other grow. Choosing five professionals to match with five mentees selected by ADE University, the programme involves:

#1. Hour meet & greet. This is an opportunity for the mentee to ask questions about the job, journey and challenges the Mentor has faced within her professional career.

#2. Mentor puts the Mentee on 1 guestlist for a networking drinks / showcase somewhere during ADE week. To get the real ADE vibe, to network and meet new people!

#3. Mentor introduces the Mentee to 1 other person.A new person to add to their growing network, someone within their area of interest/expertise, and who they can meet with during the week or have a call /meeting with after ADE.

Sarah Stam shesaid.so Amsterdam

Sarah Stam of shesaid.so Amsterdam said about the project:

“When getting involved with shesaid.so and starting shesaidso.ams the main purpose has always been to connect people and make an actual change within the industry, achieving diversity and equality in a real way. Not just by talking about it and meeting up, but also by inspiring a next generation and making sure we are creating a better tomorrow in the scene. Whether this is by creating more collaborations between women, by sharing experiences and advice, or by helping each other grow.”

“I was honoured to be part of the she.grows mentorship program in the UK by the london shesaidso team, and I was so inspired and touched by the real opportunities at hand within a mentor program. The connection that is made between a mentor and a mentee, the clear boundaries such a relationship creates in which there is a safe space to express your challenges, struggles and day to day thoughts is very powerful. When we might feel we can’t bother our friends and loved ones with these questions related to our work/life balance, or even when we might feel we have to put on a good face to our surroundings and hide our fears, anxieties and problems, a mentor relationship can break through those barriers. Because the relationship is so clearly set to discuss, inspire and help each other on the level of work and life in general, it’s easier for a person to open up and really get to the core of what’s at hand within their work and personal life. This depth and true connection is what makes a mentor program so special.

“The fact that we can connect the next generation of female professionals with established women within the industry is so important. When I went to university or did my internships, most of the ‘mentors’ and role models I encountered were white men. And although there is nothing wrong with respectful, professional and inspiring men within the professional scene, you are unconsciously then thinking that higher up, key positions in the scene are only there for those men. As a young, aspiring female professional it is so powerful to be connected with a senior, female role model. To see what she has accomplished, hear about the opportunities she has seized and learn about the ups and downs of her journey is something that can resonate with the next generation like nothing else can. That’s what I believe to be the essence of she.grows, the opportunity to achieve real change together.”

Jesler Amarins (Project Manager & Conference Curator, Amsterdam Dance Event): “As a curator for ADE University, our official conference aimed at the next generation of music professionals, it’s amazing to see that every subsequent year, there are more women in the audience. One of my favorite parts of ADE University is to connect young professionals to the established scene, so the SheGrows! Initiative is right up our alley! I hope that, with she.grows, the music industry will become more accessible as a workfield by introducing students to some of the most awesome women in the business.”


London launch event details

The event will consist of an official welcome from founders Harriet and Holly, followed by interviews with previous mentors and mentees + lots of time for mingling!

What you need to know

Date: Wednesday October 17th 2018

Time: 7:00–9:00 PM

Location: The Ministry, 79–81 Borough Rd, the newly opened private members club by the Ministry of Sound Club. Note: as this is a private members club everyone will need to bring a piece of ID and only plus 18’s are allowed inside.

We really hope you can join us and can’t wait to start off this years program! — please RSVP to the email shegrows@shesaid.so with the subject ‘Launch Event’ by no later than the morning of Wednesday October 17th to let us know if you are coming!

Sarah Stam is an Amsterdam based Music enthusiast who focuses on Marketing, Branding & International Relations within the (electronic) music scene. Having worked for Spotify and Armada Music in the past, Sarah consults artists and labels on their branding, identity and marketing strategies under the umbrella of Set The Tone. Working with clients like the AEI Group in London, known for (YouTube) labels like UKF, NCS and TheSoundYouNeed, and Dutch electronic indie label Future House Music, working closely together on their brand strategies, marketing campaigns and international relations, to managing up and coming producer and UK based DJ Ellis. Sarah spearheads the Dutch department SheSaidSo.Ams.