shesaid.so at ADE 2024

shesaid.so is excited to renew its partnership with ADE this year, offering activities that include a mentoring program for mentors and mentees of all genders as part of ADE Lab, along with a shesaid.so Pro Talk and Mixer as part of the ADE Pro program on Thursday, October 17th, powered by Ballantine’s True Music Fund.

At ADE 2024, shesaid.so will host a Pro Talk on Thursday, October 17, marking 10 years since its inception as an online community designed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today.

This year’s discussion, featuring shesaid.so founder Andreea Magdalina, Spotify's Phiona Okumu, and artist Aluna, will focus on the challenges of monopolization and the underrepresentation of non-traditional electronic music genres, markets, and identities.

In addition to the Pro Talk, our presence at ADE will include a Mixer and networking session powered by Ballantine's True Music Fund, offering an opportunity for global talent and industry professionals to connect and collaborate. The Mixer will feature a live performance by Tati au Miel, presented by MUTEK Montréal, FIBER Festival, and shesaid.so, as well as DJ sets by Aluna b2b Storm Mollison.

Please note you will need an ADE Pro pass to access the shesaid.so panel and Mixer taking place at Felix Meritis. If you are a shesaid.so ALICE, NINA or ALLIES member please reach out to us to unlock your discount on ADE Pro passes.

The we.grow at ADE mentoring program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees. Mentors will be curated from the shesaid.so community and announced on September 20th. 

shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry and a mentoring program that paired senior-level members from the shesaid.so community with mentees selected by ADE Lab. Since then, our team started shifting their focus towards programming that investigates the music business and educates its community on topics that are designed with shesaid.so’s core values at heart: diversity & inclusion, collaboration, and transparency.


shesaid.so @ ADE part of the ADE Pro Program

ADE Pro Talk

Day: Thursday, 17th October 

Time: 16:00-16:45  

Location: Concertzaal room, Felix Meritis

Title: 10 years of shesaid.so & nurturing micro-communities in global markets

Description: Join shesaid.so as it reflects on 10 years since launching its online community that aimed to bring women of the music industry together and bring awareness to the disparity that still exists in the business today. This talk aims to shed light on monopolization and the lack of support across non-traditional electronic music genres, markets or identities. How can we ensure that these values that built the business in the first place continue to represent the future of electronic music?

Speakers: Phiona Okumu, Aluna, Andreea Magdalina


shesaid.so Mixer at ADE powered by Ballantine’s True Music Fund

“Rêverie” Live AV performance by Tati au Miel presented by MUTEK Montréal & FIBER Festival

DJ sets by Aluna b2b Storm Mollison 

Day: Thursday, 17th October 

Time: 17:00-19:00 

Location: Concertzaal room, Felix Meritis

Head HERE for more info & to RSVP


we.grow at ADE Mentoring Program

we.grow at ADE 2024 is a mentorship program presented by ADE Lab and shesaid.so, a global music community of women, gender nonconforming people and allies of all genders whose aim is to create an equitable music industry for all through education, events, mentorship,  networking and job opportunities.

In 2024, the program will focus on supporting music industry professionals as part of ADE Lab 2024. The program will feature a total of 5  mentors and 5 mentees and mentors will be curated from the shesaid.so community.

For more info about the we.grow at ADE Mentoring Program, including the full list of Mentors, head HERE.