We are excited to renew our partnership with ADE this year with activities that include a mentoring program for 40 mentors and mentees of all genders and an official shesaid.so space as part of the ADE Lab program on Thursday, October 19th.
we.grow at ADE 2023 is a mentorship program presented by shesaid.so and ADE Lab that connects mentors from the shesaid.so community with mentees selected by the Amsterdam Dance Event team.
This year, the program will focus on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023: Artists, Producers, Mixed Media and Music Professionals.
The program will feature a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.
The 40 participants will gather for the first time at ADE on Wednesday, October 18th as part of a private event for mentors and mentees powered by Meta.
The we.grow Mentoring Program is open to all genders with priority given to people from underrepresented communities and disadvantaged backgrounds.
we.grow at ADE 2023 mentors
Bailey Greenwood (Agent, WME)
Cristina Lazic (Producer/DJ, Lazic Records)
Drew Lam (Artist Services, Platoon)
Evie Thomas (Head of Marketing [Dance], Atlantic Records)
Jameson Thomas (Artist Manager, IAMJT)
Kelly Staa (Editor in Chief, Cosmopolitan NL)
Kenny Eshinlokun (Founder, Taboo/Black Music Summit)
Liz Miller (Artist Partnerships, Meta)
Lucy Andrews (Brand Partnerships, Ballantine’s)
Lucy Atkinson (Agent, Earth Agency)
Maria Panayi (Music Marketing Lead, TikTok)
Manuka Honey (Artist)
Melissa d'Engelbronner (Head of Audience Strategy, Fuga)
Natacha Bouchon (Booking assistant (Dskonnect) Stage manager (Nitsa) Host (Primavera Sound)
Nicola Murray (Global Culture Marketing Specialist, M&C Saatchi Sport and Entertainment)
Romy Harber (Global Head of Dance & Electronic, Believe)
Sonya Okon (Head of Digital, North America, Ultra Publishing/Helix Records/Payday Records)
Tiffany Calver (Artist/DJ, BBC)
Whitney Wei (Editor In Chief, Resident Advisor)
Yasmin Leung (Label Manager, Ghostly International / Spectral Sound UK & Europe)
We are excited to return to ADE and create an environment where the global ADE and shesaid.so communities can connect, learn from each other and experience the latest trends in music. shesaid.so Founder, Andreea Magdalina, states:
“The shesaid.so space and mentoring program we.grow at ADE 2023 will give ADE attendees the opportunity to engage with ideas and people that are guided by values rooted in innovation, equity & intersectionality.
Mentor/Mentee Commitment
Read through & apply the information from the mentoring guidelines we share with you prior to their engagement.
Attend shesaid.so events at ADE if logistically possible.
3h of mentorship: spend at least 1h together throughout your ADE attendance and 2h after ADE (3h in total between October 18th and December 31st, 2023).
Applications are now closed and mentees have been selected.