Lauvad

Up Next: Lavaud

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Hailing from Hackney, East London with roots in Mauritius, Lavaud began her musical journey guided by her father, who exposed her to various genres like Zouk and R&B.

Lavaud cites the likes of Celine Dion, Mariah Carey, Aretha Franklin and Beyonce as inspirations for her sound. She received recognition from the MOBO Awards for single ‘Pictures’ before scoring a US ‘Top 20’ urban radio hit with ‘Deep’ and ‘In This Room’ - an acoustic single that she wrote, produced and recorded from her bedroom during lockdown that amassed over 500K streams and was playlisted by YouTube Music, Apple Music and Tidal amongst others.

Since then, Lavaud solidified her status as an artist to watch with her debut EP ‘King Vaud’ which received critical acclaim, scoring over 3 million global streams. She made a comeback with the single ‘Roll on Me’ featuring an all-star ensemble of very special guests that have shaped the landscape of African music, Tiwa Savage, Patoranking, Reekado Banks and Kanis, out now on DSPs via Saint & Citizen Music.

On the single, Lavaud said: “I’m so excited to be working with such iconic and generational talent. I love how all our cultures blend to create something timeless, that’s the beauty of music”.

What has been the most rewarding moment in your journey so far?

One of the most rewarding moments of my career so far would have to be seeing myself on a massive billboard in the middle of Old Street, a place where I used to sing from the age of 16. Growing up, I would go to sing in all these bars, trying to get people to listen to my music. To see my music on a massive billboard promoting me and my fellow artists that are on the track (Roll On Me) with me, just this whole experience of releasing “Roll On Me” me has been one of the most rewarding moments ever.

I've definitely manifested that and it just shows the power in believing in yourself. I'm pushing a working hard, you can definitely get all the things that you've ever wanted. Also, Billboard Top 100 shout me out for charting on two massive Billboard charts, one at number 28 and one at number four. That was a sick experience for me, so super grateful.

3 things you can't live without in your bag

The first one is a pair of Valentino shades. I carry them everywhere I go. If I go into the corner shop, or I want to go to the supermarket or wherever and I can throw these on and have no makeup on. If I want to get into character, to be moody in the booth while I'm singing, I throw these on. They've been rocking with me for about four years. So yeah, can't live without them. Valentino shades.

The second one would be a Christian Dior OUD. I get really bad car sickness and get really nauseous, so sometimes smelling this just helps it go away. Also, if you are in studio all day, and you need to just want to smell a little bit fresh after a long day singing. This just tough to trade, you don't need a lot.

Then third the obvious is my phone but mainly because I love to take pictures and I love to capture memories of my friends, of food etc. I can look back at something that happened in 2017 and just laugh. It will just make me feel happy and light. I love capturing memories on my phone.

Favorite music to wake up to.

The music that I listened to in the morning is 432 Hertz frequency music. For me, it releases endorphins in my body. It does the same thing as when I hug someone or when I laugh or when I run in the gym. It just does something for me, it sets my mood and grounds me in the morning.

I also love to romanticise my life and every little thing of my day. I feel that (the artist) Al Green does the trick for me (every time I'm making my breakfast in the morning, or I don't know showering or brushing my teeth). His music just makes me feel like I'm in the movies, it just makes me feel good. So yeah, romanticise your life, it is the best thing I've ever done.

Your top tip for finding your creativity and a tough day.

Honestly, is chill. Don't force it. Don't overthink it, if it's not coming in and it's not flowing for you. I would watch something that would inspire me like a Beyonce documentary. Or I might just watch my favourite movie. Go to a museum, hang out with my friends, do things that won’t put pressure on my brain. Because the moment I put pressure on my brain, and I start to self sabotage and get frustrated with myself, I realise that none of that is going to come up. So, literally, just go live your life and come back to it. I promise you; if you sleep on it, and come back to that song the next day, you will come up with a smash.