Artist Spotlight: L U C I I A

The shesaid.so Artist Spotlight is a series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

We're excited to feature Cuban/Swedish Grammy-nominated artist LUCIIA for our next #shesaidso Artist Spotlight. LUCIIA has opened for Coldplay in Sweden this month and has been championed by top tastemakers, including BBC Radio London, Vogue Scandinavia, Reprezent Radio, Rinse and many more. She has been working with Grammy-winning producers and songwriters in the US and UK and forged her sound, where classic 90s R&B blends with the future. Watch our video with LUCIIA, read our Q&A and listen to her single 'Same Thing New Man' 🎶.

If you had to describe your music using only three words, what would they be and why?

Nostaligic, Pain & Clarity

My sound takes you back to 00-90s R&B, I tell stories that have been hidden inside me for to long and releasing them hurts but gives me complete clarity at the same time.

If you could collaborate with any artist, dead or alive, who would it be and why? 

Khamari (on repeat 24/7) wait? Have you heard his music? He is so sick, probably one of the best in R&B right now! 

As an artist, what message or emotion do you hope to convey through your music?

Comfort. I want people not to feel like they are alone. I felt lonely all my life until recently, music saved me. I hope my stories can help others the same way. 

If your new single was a movie, who would star in it what would the movie genre be?

Drama. Teyana Taylor 

If you had to describe your music using three emojis, which ones would you choose and why?

I sing about all the feels, what you need and when you need it 

Living In A Barbie World

Photo: Courtesy of Warner Bros. Pictures

Are you tired of living in a Barbie world? Too bad and sorry, not sorry for adding yet another Barbie commentary to your digital desk. The iconic doll has pervaded our lives to such an extent this year that I couldn’t help myself. I will aim to keep it music related.

The extent: A total of 20 artists are involved in the soundtrack (including Ryan Gosling whose music career runs deep, and yes I’m also counting Mark Ronson). Mattel’s licensing team locked in 100+ deals with brands spanning fashion, gaming, hospitality, food & more 🥵The movie is expected to gross $100M = Warner’s total marketing spend (it does not include Mattel budget).

The why: Inspired by Marvel’s resurrection, Mattel sees opportunity in exponentially reviving Barbie’s IP through franchising beyond the toy aisle. The campaign’s snowballing effect has been so effective that other businesses around the world hopped on the trend to include pink variations of their offerings. Jealous.

The music takeaway: Much can be learned from a marketing & branding angle - check out this IG post or Twitter thread we did for those insights; before you ask, yes we did mention the massive marketing budget most of us don’t have but that doesn’t mean there’s nothing to learn there.

What I’ll add is this: music wasn’t an afterthought but a similarly strategic tool that was leveraged in an incredibly smart way. Whilst the Barbie marketing strategy had a nostalgic focus, Mark Ronson and team carefully curated a diverse lineup of (mostly) young talent with a fresh sound.

If you're a legacy artist, there are many opportunities for you to tap into a younger audience with the right type of partnership (think Kate Bush x Stranger Things although you’re not limited to film & tv; in fact, it’s better to think outside the box here and go to places others aren’t thinking of). For younger talent that’s struggling with TikTok, remember that 30+ year-olds have deep pockets (2bn people still use Facebook daily) and parents, in particular, would do anything to invest in their children’s happiness and education. Something to think about.

Andreea Magdalina, Founder at shesaid.so

What Music Can Learn From The 'Barbie' Movie

Image of Billie Eilish from her Instagram account on July 18; behind-the-scenes of her video for her Barbie movie song, “What Was I Made For?”

The 'Barbie' movie premiere and soundtrack teach us a few valuable lessons on the importance of building your brand.

Here are 8 tips inspired by the iconic 'Barbie' universe.

1 - Define Your Brand

Just like the stars at the premiere, let your brand shine through in everything you do. Clearly define your artistic brand, values, and unique selling points. Be authentic and create a visual identity that reflects your music and personality.

2 - Collaborate For Success

The 'Barbie' soundtrack brought together artists from different eras and genres. Collaborations can expand your reach and introduce you to new audiences. Find like-minded musicians and create magic together.

3 - Diversify Your Sound

Barbie's movie soundtrack showcased a variety of musical styles. Experiment with different genres, sounds, and influences to create a unique sonic signature that sets you apart from the crowd

4 - Multidimensional Expression

Barbie represents diverse roles and careers. Expand your horizons and connect with your audience on multiple levels. Explore different avenues for creative expression, e.g. focus on merchandise, fashion and see yourself as a creative entrepreneur.

Margot Robbie and Nicki Minaj at the premiere of "Barbie" held at Shrine Auditorium and Expo Hall on July 9, 2023 in Los Angeles, California. Michael Buckner for Variety

5 - Create a Strong Online Presence

Barbie’s marketing strategy left fans in awe. It's also a testament to the popular doll's already strong brand identity, reimagined for today's world. Build a solid online strategy that focuses on social media, streaming platforms, and a mailing list. Focus on 3 channels, build a community of superfans and scale from there

6 - Depth Is More Important Than Scale

Whilst having a big social media presence certainly helps, you don't need a huge profile to be successful. Creating a deep relationship with a few people is better than a large but shallow group of fans. Focus on your early supporters, similarly to how the movie focused on the doll's number 1 audience segment: young aspiring women.

7a - Partner with Established Brands

Just like how Barbie leveraged the power of music artists, strategic partnerships can amplify your brand, expose you to wider audiences and bring in new revenue. Brands are often drawn to artists with distinct identities that align with a new target audience. Research and identify relevant brands, then convince them of the mutual benefits of connecting with your highly engaged community of superfans.

Stewart Cook/Shutterstock

7b - Partner with Established Brands

When it comes to marketing statistics, focus on your strengths.

Remember you don't need a huge social media presence - high engagement matters more.

Utilize your existing network and be very clear in your outreach.

8 - Money Can Buy Success

With that said, it's important to acknowledge that all this incredible hype around the Barbie movie would not have been possible without a hefty investment. Most films don't get the same level of marketing spend because most don't have such a powerful and iconic brand backing them. Remember that next time you compare yourself to someone who might have been lucky enough to have more financial support than you.


A Day in the Life of Music Industry Exec and Mom of Two, Kayleigh Ramchand-Bentley.

The Flexible Working Bill has successfully passed its third reading at the House of Lords on July 14th without any amendments, and it is expected to receive Royal Assent and become law. Workers across the UK are set to have more say in their working patterns than ever before. These laws will include the right for workers to request flexible or remote working from the very beginning of their employment, marking a significant departure from the current requirement of 26 weeks of continuous service.

Experience a day in the life of Kayleigh Ramchand-Bentley, a music industry executive and mother of two, as she juggles her responsibilities at Various Artists Management with her youngest daughter by her side. Watch the video and gain insights into Kayleigh's perspective below.

“There’s only so much you can capture in a 1 minute reel, and by no means is taking a 7 month old into the office as easy as this video seems - it’s exhausting and sometimes not the most ideal situation for me, or my daughter… or my colleagues 😅 but we make it work and I’m grateful to be in a position to do so.

However, I want to recognise that this set up should not be considered a privilege, but rather an acceptable flexible working request. I’m by no means saying that this way of working is for everyone, but everyone should be entitled to reasonably request working around their’s and their family’s needs.

The Flexible Working Bill is set to become law in the UK and will give workers the right to request flexible working from day one, and will require employers to respond within a certain timeframe, justify rejecting a request and provide consultation with the employee where a request has not been deemed suitable".

We hope it has a huge impact on making the music industry more accessible for parents and carers.’

Thank you so much for sharing this, Kayleigh!

shesaid.so South Africa Open Call: ALL ACCESS Programme

shesaid.so South Africa presents ALL ACCESS, a training programme designed specifically for women and gender minorities in the music industry. The Chapter’s mission is to break down barriers and provide equal opportunities for all members to advance their careers in specialised roles. The initial iteration of ALL ACCESS focuses on event production in partnership with Rocking The Daisies - South Africa's biggest Music and Lifestyle experience.

Eight participants will be selected to attend a one-month training program in August 2023. At the end of the program, three participants will be selected for work placements with Steyn Entertainment, Untitled Basement, The Fam, and Other Village People.

Participants in the workshops will receive R800 to cover transportation costs during the training period. Work placement participants will receive R5,000 per month for three months. You will have the opportunity to work on real-world projects and learn from some of the best in the business.

Key dates

Application deadline: 17 July 2023

Participant Selection: 18 - 31 July 2023

Training Programme: 5, 12, 19, and 26 August 2023

Work placements: 4 September - 30 November 2023

Click HERE for more information and to apply.

Follow shesaid.so South Africa on Instagram for more updates.

shesaid.so Mix 047: Jessica Skye

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Los Angeles-based DJ/producer Jessica Skye, whose artistic identity mixes free-flowing, ethereal productions with a dedication to health and wellness.

Jessica Skye has played iconic venues around the globe such as Ministry Of Sound, Creamfields, Lovebox, Parklife, Snowbombing, and supported the likes of Groove Armada, Nightmares on Wax, Dave Lee and Todd Terry, She’s also run worldwide focused yoga retreats, classes, and events from the top of glaciers and sunny sunny rooftops to countless festivals and sandy beaches. 

With an airy, kaleidoscopic sound, Jessica Skye perfectly melds her musical vision with a tranquil, serene lifestyle - a holistic creative approach that establishes a safe space for people to unwind, move to the music, and find a sense of flow. 

In addition to becoming an Apple Fitness+ trainer where she curates and leads yoga workouts, mindful cooldowns and mediations, Jessica Skye recently released her album Fluō State 001 - a collection of melodic, downtempo tracks inspired by the ebb and flow of the energy of a yoga class.

Check out her guest mix with us and take a read of our interview with her below.

You’re a yoga teacher and a DJ - tell us about the crossover between these two worlds?

JS: For me, there is so much synergy between the two worlds and the thread that weaves it all together is music.

In both scenarios I’m holding a space for people to enjoy themselves, create some escapism as well as find a sense of flow. My duty is to read the room as well as carry the energy of it. When the balance is right there’s the most amazing exchange and feeling of connection.

How does being in the wellness scene influence your sound as an artist?

JS: This is actually how my album Fluō State 001 (Fluō is Latin for slow) came into existence.

When I got back into the music studio after a two year break, I was really drawn towards making chilled and downtempo tunes. It’s something I’ve always wanted to do and loved the idea of creating a body of work I could teach yoga to.

I wanted to create a sonic journey that ebbed and flowed the same way the arc of energy would in a yoga practice. So my starting point was to imagine the yoga session. I pictured the setting, the lighting and the mood, with hundreds of people sat in front of me ready for their practice. From that point everything flowed really organically...

Every track on the album is really intentional in its design. I knew how I would want to open a yoga space, how I wanted the arrangement to build in energy to it’s peak with Virgo Rising, then slowly bring the energy back down ending with the wave-like soundscape AlphaBeta III.

You perform around the world - what's your favorite venue/festival to play?

JS: One of the best and most memorable gigs I’ve ever played was back in July 2019 at Feel Festival which takes place just outside of Berlin.

I felt like everyone was there for the right reason... To dance and connect with the people around them. The energy of the event was palpable from the moment I arrived on site. My set was 4 hours long... And I honestly could have played for 10.

It’s a safe, fun and welcoming space with creative installations all set around a gorgeous lake. Everything about it was so thoughtful and intentional in it’s design. Most importantly, it was inclusive and welcoming of everyone, with a very clear zero tolerance for low vibrational behavior.

Is there a theme to your mix? What can listeners expect to hear?

JS: A deep and melodic situation. Opening with the lead track from Fluō State 001, Virgo Rising. I hope you enjoy :)

What's up next for Jessica Skye?

After a 3 year break from live gigs, so I’m excited to jump back behind the decks this summer. I want to keep finding ways to bridge the gap between wellness and music and I’m already starting to plan out Fluō State 002.

shesaid.so Montreal: Project Crescendo

Musicaction Foundation and shesaid.so Montreal are proud to present the 28 professionals who will be participating in the inaugural edition of Project Crescendo, an initiative aimed at supporting women entrepreneurship.

shesaid.so MTL is the local branch of an international network of creatives and entrepreneurs working in the music industry. Their aim is to create opportunities, dialogue, and space for local women and their allies. This chapter was founded in 2021 after a year of consulting women who make our scene thrive, building on their needs and experiences to create an organisation that empowers, connects, informs and entertains. They also build bridges across Tiohtià:ke/Montreal’s different communities through eclectic programming, insightful networking and radical inclusion. shesaid.so Montreal has been announced as a partner by the Canada Council for the Arts this year to present the Polaris Music Prize Long List in support of extraordinary and diverse musical talents from across Canada.

Project Crescendo is an innovative project that aims to provide emerging professionals in the francophone Canadian music sector with the opportunity to benefit from the transfer of experience and knowledge through the mentorship of recognized and experienced female entrepreneurs in the industry. It also aims to create and expand the professional network of women in music through opportunities for exchange, mutual support, and sharing while highlighting successful female role models. These are all essential elements for professional development and addressing the access gaps and gender inequalities in the industry, as highlighted by women in the study funded by Musicaction published in March 2022.

You can read more information about the project’s Phase 1 & 2:

Phase 1 - Entrepreneurship Support of the project, support is provided to 4 early-career entrepreneurs for the next year, allowing them to deepen and acquire new knowledge and skills to better support the artists they work with and strengthen their businesses.

Phase 2 - Advisory Hour Bank will provide entrepreneurs and early-career employees with access to professionals in various fields of expertise. Whether seeking information, seeking advice, or accessing specific professional expertise, each of the selected 10 participants will have access to 20 hours of consultation over the next year.

Selected participants : Flavie Mélançon, Garance Chartier, Julie Frigault. Natalie Aloessode-Bernardin, Elma Bos, Julie-Anne Cloutier, Léonie Bourassa, Leslie Cortés, Luna Choquette-Loranger, Maude St-Armand Coucy, Monira Cormier, Nelly Jourdain, Sima Dell’Olio, Joanie Moreau.

Senior accompanying participants : Krista Simoneau, Jacynthe Plamondon-Émond, Stéphanie Moffat, Suzie Hamel, Anne Vivien, Dorothée Parent-Roy, Émile Tremblay, Gaby Gauthier-Durand, Jenny Thibault, Kyria Kilakos, Martine Groulx, Roseline Rousseau-Gagnon, Sabrina Cousineau, Sonia Ceseratto. 

Congratulations and best of luck to the 28 professionals selected for Project Crescendo's inaugural edition as they embark on this exciting journey!

Read more about the project and first cohort HERE.

Connect with shesaid.so Montreal’s team HERE.

Artist Spotlight: Arlissa

LA-based singer and model Arlissa (born in Germany but raised in South London), has risen to international stardom as a pop artist. Despite pressure from her previous label, she now embraces her independence to pursue her sound on her own terms. As a proud bisexual, Arlissa is an advocate for the LGBTQ+ community and recently participated in Spotify's GLOW sessions, collaborating with various artists and speaking on a panel.

Arlissa has written and performed on “We Won’t Move” from the critically acclaimed movie 'The Hate U Give'BTS’s “Spring Day”, Zayne’s comeback hit “Flames”, and “Eyes Off You” for Ariana Grande’s soundtrack for Charlie’s Angels.  She’s previously collaborated with Homeschool, Duckworth, Bartees Strange, Kiana Ledé and Jonas Blue. She’s ready now for the world  to hear her at her most authentic and vulnerable debut album 'The Open Hearted'.

What’s the story behind your debut album, ‘The Open Hearted’?

It was originally called “The Broken-hearted”, but shortly after finishing it, I experienced two huge heartbreaks. The ending of my marriage and a relationship after. I had never been single and knew it was time for me to give my love to myself instead of so freely to others. I’ve never been afraid of loving others but never learnt to love myself. So I changed the title to The Open-Hearted, and it’s really about claiming and honoring myself and my feelings throughout heartbreak. I’ve always been so quick to put others before myself and invalidate my own experience to create as much safety for others. This album is about claiming my power as a human who has experienced hurt in a multitude of ways. And knowing love is never lost. When you find it in yourself again, it follows you everywhere you go.

If you had to pick one song from your new album to introduce someone to your new release, which one would it be and why? 

I would struggle with to pick one song because the album is completely eclectic and each song shows a different side to me which is what I love most about it.

If your new album was a movie, who would star in it, and what genre would it be?

Laura harrier because yes. And it would be a psychological thriller cat and mouse game. 

What’s the most unexpected place you've found inspiration for a song? 

You can literally find inspiration anywhere. Nowhere is unexpected because writing songs is really just channelling from source energy and transmuting it through your own lense and experience…hopefully that makes sense. 

What’s the most important lesson you've learned in your music career

To trust yourself no matter who tells you otherwise. You’re the only one who has to live with the choices you make. So make sure you’re making the best one that’s in alignment to what you’re trying to achieve.  If you could have any superpower, what would it be and why?

The power to not over think. I think we would be limitless without our own self imposed limiting beliefs. 

How do you stay grounded and focused on your music amidst all the attention and recognition? 

I just do what feels good to my body and what pleases me. If you focus and put too much emphasis on the good praise, you rely on that for your dopamine and the moment you reach a dry spell or not as much praise and you expected you’ll be unable yo make your own dopamine. That’s why I just chill and do whatever makes me feel good regardless of what attention comes my way. 

How do you balance expressing your personal experiences and emotions through your music while also connecting with a wider audience

- I just channel and write what helps me understand myself and my feelings, if people like it, that’s a bonus, but I do it for myself first. It’s the only way. Otherwise you’re chasing 10000s of different audiences because we are all so different, we’re not going to love everything so make sure you love what you’re doing first. 


3 values that guide your life 

- Choosing kindness

- Resting without guilt or shame 

- And trusting my intuition 

Tips for finding your creativity on a tough day 

Don’t force it just flow, make yourself a nice snack and do something that you enjoy. If you can’t find something creative to do, celebrate the fact that you are creation itself and love on yourself. The flow will come when it’s meant to. 

Favorite song/music to wake up to

At the moment it’s algo contigo by Rita payes and Elisabeth roma 

'The Open-Hearted' album will be released on June 23, 2023.

shesaid.so UK Chapter Director: Lauren Elliott-Griffiths

We are thrilled to introduce our new Director for shesaid.so UK, Lauren Elliott-Griffiths. Help us give her a warm welcome to the shesaid.so UK team!

Hi, I'm Lauren and I work at Red Bull, looking after their media partnerships. Prior to that I was working for Live Nation. Music is a huge part of my life; when I was about 12 I would head up to the local skate park where local bands would play every Friday night and then when I was old enough, I would come up to London just to see my favourite bands play. My taste in music is varied to say the least but I love finding new artists and bands.

Outside of work, I am a qualified spin and level 2 fitness instructor, I love running - it's my aim to complete the big 6 marathons, skiing and surfing.

What are your top tips for finding your first music job?

I have always had a passion for music from trying to start a band in primary school, to going to the local skate club to listen to local bands play through to Friday nights spent at venues in London catching my favourite artists. I think taking that passion and pursuing, and not letting anyone tell you otherwise would be my top tip for how to get into the industry. It is one of the toughest but those are always worth the hard work to get there. Never let anyone tell you otherwise, if you have a dream and a goal in mind, just jump in with both feet, I truly believe that pays off. And my second tip would be to leverage anyone you know, start small, attend networking events even if they are out of your comfort zone, add people on LinkedIn that you believe would be a good connection and start to build it up. Those around you are there to support and push you forward. 

Women you admire.

Three women in my life that inspire me would be; my mum (she's one of the strongest women I know), my friend and mentor Teresa Palladino (she has gotten me through a lot in my career and is always my sounding board) and my friend Agi (who is one of the most positive and beautiful people I have ever met). 

Tips for staying grounded on a tough day.

My top tips for staying grounded on a tough day, are getting yourself outside, go on a walk or move your body in some way, a good coffee and a great soundtrack - music for me can instantly change my mood and has definitely gotten me through the toughest moments and the happiest moments in my life. 

What does community mean to you in one sentence?

Community to me is belonging, feeling supported and trusting that there is always someone there whether it's in tough times or happy times. 

Member Spotlight #43: Adel Hattem

This month for our Member Spotlight, we are thrilled to feature Adel Hattem; the CEO and Founder of DMusicMarketing, an agency that develops both non-Latin and Latin talent in the Latin American market. Based in Miami and across Latin America, DMM offers efficient, dynamic and all-encompassing solutions to its clients in order to overcome and conquer the intricacies of the region. 

Adel is a bicultural marketing specialist with 25+ years of experience in the music industry. She has held senior positions with industry giants - she worked as Marketing Director for Universal Music Mexico, Vice President of Marketing for Latin America at EMI and Marketing Manager at BMG Entertainment- before founding DMM in 2013. While working with the majors, Adel helped develop and set a footprint in the market for talent such as Arctic Monkeys, Placebo, Coldplay, Robbie Williams, David Guetta, Norah Jones, and Katy Perry. 

With DMM she now works with renowned labels like the Beggars Group, Domino Recordings, Ultra, and the Secretly Group, and has a diverse portfolio of artists such as Björk, Franz Ferdinan, Idles, Radiohead, Helado Negro, Ela Minus, The National,  The XX, Bon Iver, Interpol, Sharon Van Etten, Steve Aoki and Jungle among others. DMM has seen exponential growth in the last couple of years with a local team in Mexico, Brazil, Colombia, Uruguay, Argentina, Peru, Ecuador, and Miami. DMM continues to expand as new clients arrive, eager to explore and discover their impact in the Latin American region.


My name is Adel Hattem, I am the founder of Dmusic Marketing. I am originally from Mexico City and have been in Miami for 15+ years. 

A typical day in my life as the founder of DMM begins at 5 AM with an invigorating hour of Kundalini yoga. Following that, I prepare school lunches and accompany my teenagers to school. Three days a week, I prioritize my physical well-being by engaging in a workout session from 8 to 9 AM.

Once 9:15 AM rolls around, I kick off my workday. This entails a series of Zoom calls involving clients, media representatives, DSPs,, as well as virtual team meetings with our diverse team of 15 professionals situated across Latin America. Throughout the afternoon, I dedicate myself to answering emails that have accumulated throughout the day, while also staying in touch with our promotional team in Mexico and tending to clients based in LA or Australia.

As the evening approaches, my work pace gradually slows down, at this point, I shift my focus to preparing dinner for my family, enjoying the precious moments spent with my husband and children. Following our evening meal, I find solace in winding down with a book. 

What are some tips for getting a first job in the music industry?

Resilience and perseverance were key factors that played a pivotal role in my journey towards securing my first job at a label. Following the initial job interview, I demonstrated unwavering determination by consistently following up, effectively showcasing by passion and commitment to the industry,

Can you name a few women you admire?

I admire all the women in my life and all the women I know. I can see in each of them the success they have achieved and the challenges they overcome. I see the success of one is the success of all, and I believe that if we support each other, we can become the best version of ourselves. The teachings of one of the women that helped me in the past ten years (especially when I started my own company) are still very relevant and helpful in my daily life, although she passed a few years ago. I find particularly admirable her ability to blend ancient spiritual practices with modern technology and culture. She has been able to create a community that is inclusive and welcoming while also pushing the boundaries of what is possible in terms of personal growth and transformation. She has been a vocal advocate for women's rights and gender equality, both within the yoga community and beyond.  I also admire my mother in particular. I am forever grateful for the inspiration my mother has provided through her resilience, unwavering optimism and tireless work ethic. Her love and support have been instrumental in shaping the person I am today. 

What are some values that guide your life?

I dedicate myself to fostering an environment of empowerment and collaboration, constantly striving to provide support to my team. In my view the concept of competition pales in comparison to the value of constructing a community rooted in transparency and honesty. 

Do you have any tips for staying grounded during the day? 

  • Deep breaths.

  • Meditation, good diet, a good sense of humor and good people around you.

  • Separate work from homelife, don’t take everything so seriously.

  • Positive thoughts - even when life seems impossible always look at the positive.

What would be a piece of advice for younger self?

Don’t overfill your schedule or workload. Work a little less. Enjoy time and the present. 

Do you have a favorite song to wake up to?

Wake Up Boo! by The Boo Radleys.

What would be your most memorable experience whilst working in the music industry?

I have had so many incredible and memorable moments seeing emerging artists grow, fans using music as a healing tool and seeing executives grow and develop. One of the most memorable experiences in my life so far was rising above the gender expectations of my ex-superiors and colleagues from my last corporate role by starting my own business as a mother of three. I was told that I should no longer be working as I had children, and I wanted to prove to my own young kids at the time, that you can create your own reality. That if you love something enough and you dedicate yourself to it, you can achieve anything.

Connect with Adel on LinkedIn and check DMusic Marketing HERE.

Read more about the shesaid.so Miami Chapter and sign up HERE.

Music Insider: Antònia Folguera's Curatorial Vision at Sónar+D and Beyond

Antònia Folguera is a curator who excels in connecting the realms of digital culture, music, arts, science, and technology. With a diverse portfolio spanning festivals, conferences, podcasts, and radio shows, she fearlessly explores the frontiers of creativity and innovation. As the curator of Sónar+D, the Creative Technologies Conference affiliated with the renowned Sónar Festival, Antonia orchestrates a convergence of ideas, inviting visionaries from various disciplines to push the boundaries of art and technology.

Her influence extends beyond Sónar+D, as she actively participates in curatorial teams for the Eufònic Festival and STRP, fostering groundbreaking artistic expression and technological exploration. Additionally, as a co-founder of XRCB, the Barcelona Community Radio Network.

In this blog post, we delve into Antonia's remarkable journey as a curator, exploring her unique perspective, notable contributions, and her endeavors in digital culture. We also explore the exciting themes of this year's Sónar+D.

Can you share with us how you started your career in music? What motivated you to pursue this path?

Oh, well, I have to go way back when I was a teenager; I've always loved music, and I’ve always wondered how things work. If I have a piece of technology, I’d normally take it apart just to see what's inside (I kind of don't trust things that I don't know how they work). I've always been interested in music technology, and when I was little, I was wondering where certain sounds, e.g. a synthesizer come from. I would find information wherever I could when it wasn't obvious to me when I saw I don't know “Duran Duran” on TV; if this is not a guitar, what is it?

We are fortunate enough to have many local radios in Catalonia, and I started a radio show in my village. I knocked on the station’s door, and I said, “Hello, I'm Antònia. I'm just across the street, and I'd love to do a music show”, so they invited me to the studio and showed me how the equipment work - the mixer and the turntables and all of these things. And so, in about 20 minutes, I was making my show and kind of curating the music that I liked. And at some point, I started to talk about how the music was done.

Basically, I was trying to tell what I was learning to the people who might not know, and I think that I have done this my whole life on the radio, then later on TV and now in festivals. For me, there is not much difference between curating a radio show or a TV show and curating something that will happen on a stage at a festival. I think that the ideas can be exposed to the audience in different places and different formats. And I have been thinking about what formats can be used to present those ideas. I love the radio, I still work in radio, but I also like audiovisuals, I like film and video, and I think about how I can tell certain stories visually. That's how we, e.g. designed one of the stages at Sonar; we asked the artists and the scientists, can you tell us your story? A festival is our life context with which things happen in real-time - with an audience that's in the flesh, in the space with you and with the artists and the guest.

With the ever-evolving landscape of digital culture, music, arts, science, and technology, how do you stay up-to-date with the latest trends and advancements in these fields?

I think people that have a communication or journalistic background are always actively searching and actively investigating and very actively listening sometimes because ideas can come from everywhere. But basically, the internet is the number one source for everything. I’m also trying to search “dark” corners of the internet for information where I can discover interesting ideas and interesting people etc. So I would say the number one source is the internet; the number two source is other events, other festivals, other conferences or other things that might happen. I don't know in my city, in my neighbourhood or around the world- like this is a very good source of information and inspiration. Also, the people that you meet everywhere, and sometimes people that you meet in places that you wouldn't think of. Suddenly you meet someone, and you're so well, who are you? What do you do? And then but little things spark your imagination. I would advise people who would like to work as a curator in a festival context; always go to places and meet people. I come from a radio background, and sometimes, my excuse to meet people is so that people tell me about what they do, so I set up an interview with them, record it and air it on the platforms where I work at.

How do you stay grounded on a challenging day?

I wish I had the right answer because it's very challenging sometimes; just to find that thing that will help help you focus or that will help you not to be too stressed. So for me normally music helps a lot. I like finding the right music for the right moment. Sometimes I'm very annoyed until I find the right song; if I'm not finding the right song, I try another one and another one. Music always helps. I also love dancing. I think that it's one of the best ways to relax and also to express yourself. I find that by dancing, I can express things that I don't know words or other things. I also like to do simple things like strolling around my neighbourhood. Go into the local bar around the corner, talk with people whose lives had nothing to do with what I do. This keeps me grounded in the physical space that I live in and that I interact with. I spend a lot of time on my computer because I like to spend a lot of time on the Internet. It's part of my life. It keeps me grounded just to get away from it and into things that are apparently not interesting at all.

Photo Credit; https://sonar.es

Sònar+D is known for exploring the intersection of art science and digital culture; what is this year's central theme?

At Sònar+D, we work around three to four topics which we articulate on the programme; this leaves room to breathe, to have more variety and to explore different perspectives. Exploring a topic and not being too strict about it gives richness to the festival, and so this year, we work on an important topic. It's the topic of the year, the topic of last year, which is Artificial Intelligence - a topic we've been covering since 2016. What we try to do every year is to see how artists are using this technology, how they appropriate it to push their artistic and aesthetic language and their views about the world using AI. We also reflect, think and explore the ethical implications of this technology, so every year, we invite someone who is an expert in the field of ethics and artificial intelligence.

This year we are focusing more on robotics, thinking about artificial intelligence with a body. We are inviting Kate Darling, who is a researcher at MIT. She is an intellectual property scientist who also specialises in robotics and ethics.; I think her talk is going to be super, super enlightening and will hopefully bring some perspective in this area. People are either worried or excited when they think of artificial intelligence, so this topic concerns us all.

We explore different topics from the perspective of creativity, and that's climate emergency. We are inviting a biologist that’s also a sound artist from Norway called Jana Winderen - she works in what people call “acoustic ecology”, and her expertise is in recording in aquatic environments - she records little crustaceans that live on eyes or giant mammals such as whales. She is one of these people with a huge, hairy microphone (it looks like they are fishing for sounds or hunting for sounds). Jana will show us how she works and what we discover through sound data. She will teach us in a way how we can listen to our back garden or balcony or the square around the corner with birds and different beings that perhaps we should pay more attention to. I think that her work is incredible.

There is this audio-visual Research Group here in Barcelona called Play Modes; they usually do large-scale installations. They work with light with video with different technologies like motors and all kinds of amazing things. And they are wondering, as artists who work with technology, what would happen if they consciously decide not to use electricity or to keep doing their job, you know, big large-scale light installations without computers.

We're going to have the writer and artist Claire L. Evans (singer of the Grammy-nominated pop group YACHT), that’s working with advanced and edgy technology in her own way. Lately, she has been exploring the overlaps between nature and technology; her talk is going to be visual, and it's going to feature imagery by the artist Sofia Crespo that works with AI, creating images that are inspired by biology.

Looking at some of the AI topics you are going to explore this year, which are the ones that you believe present the greatest challenge in terms of tracking and addressing; the ethical use of AI or copyright issues?

That's a good question that I really don't know where to start to answer. I think that these are both issues that interact together, and they kind of shape what culture, in general, will look like. They are also going faster than we thought, shaping who we are and how we behave in the world. We can, let's say, address questions and concerns in terms of; how to certify intellectual property, how you pay authors and artists for their work, or how you pay them for their work being used without permission, which is what is happening right now that many of these artificial intelligence tools are trained with, basically our data, what we've been vomiting on the internet for the last 20 years or work from artists that nobody has asked them whether they wanted to be part of this dataset. I would say property economy and also the different ways in which we will start to interact with the internet and with each other. I'm not sure at what moment.

Is there anything else you’d like to share?

Sònar is celebrating 30 years, so both Sònar and Sònar+D are going to be a party in celebration. And so I would invite everybody to come and celebrate with us!


Connect with Antònia Folguera:

Twitter: @bzzzbip, Instagram: @bzzzbip & LinkedIn

Sónar, Barcelona

Thu, Jun 15, 2023 - Sat, Jun 17, 2023

https://sonar.es/en


We are thrilled to welcome the team of shesaid.so Miami

Launched in 2023 by AJ Alvarez, Francesca Aquino, and Adel Hattem, the chapter was established out of a need for a community of women and gender non-conforming people in all areas of the music industry.

Miami is full of vibrant and effervescent energy, and so the aspiration is to create a secure and inclusive environment where like-minded people can come together, communicate openly, exchange ideas, bring attention to issues, learn, mentor, be mentored and find opportunities related to the music field.

“We believe it's our duty as women in the music industry to give back, support each other and help each other rise. This is our community and we all play a major role in it. We invite all music genres! Through diversity, new ideas are born. Stay tuned for chapter meet-ups, plans, events and more!”

shesaid.so Miami has already hosted its first event - brunch organized by Meta alongside “She is the Music” and “Femme House” during Miami Music Week. It was a fantastic opportunity to celebrate women in electronic music, both behind the decks and behind the scenes. We look forward to hosting more events like this in the future, where we can come together to celebrate and empower women in music.

Thank you for being a part of creating a beautiful culture!


Join shesaid.so Miami via sign up form HERE

Connect on Linkedin

Read about all members HERE

Elkka's DJ-Kicks Mix Takes Listeners on a Colorful Journey Through Dance Music

Elkka is a Cardiff-born DJ and producer based in London. She has released music on labels such as Technicolour, Ninja Tune, and her own label and party femme culture. In 2021, Elkka was awarded BBC's Essential Mix of the Year, showcasing her blend of classic house, breakbeat, and experimental electronica.

Elkka's music is inspired by her deep intuition and communicates feelings that are difficult to put into words. She champions the LGBTQ+ community and women in her music and believes in self-acceptance and community building. She is the next curator of DJ-Kicks - a mix that takes listeners on an intoxicating journey through Chicago house, disco, leftfield techno, and UK bass. Her mix, out this Wednesday, April 26 via K7 records, is a celebration of everything she loves and is a brightly-hued universe for listeners to get lost in."

Watch our Q&A with Elkka across our socials or below for more insights into her music.

shesaid.so's global Record Store Day picks

Happy #RecordStoreDay!

Record Store Day was conceived in 2007 at a gathering of independent record store owners and employees as a way to celebrate and spread the word about the unique culture surrounding independently-owned record stores globally.

The day brings together fans, artists, and thousands of independent record stores around the world. A number of records are pressed specifically for Record Store Day, with a list of releases for each country, and are only distributed to shops participating in the event.

Check out the video with our fave picks, including women-owned shops. It was tough to choose!

Member Spotlight #42: Rebecca Jolly

Rebecca Jolly is a global business consultant focused on innovative brand solutions across the music, publishing, and entertainment industries. She's worked for and with music entities including Beatport, Mixmag, Spotify, ID&T and MassiveMusic in London, New York and Amsterdam. Her brand work extends into some of the biggest global consumer brands including Microsoft, Budweiser, Samsung, Diageo and New Balance.

Rebecca is the founder of music and brand consultancy called Sounds Nice, and her work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions, SXSW and ADE, and has also featured as a guest lecturer at NYU. Rebecca lives just outside London with her family.

Describe a day in your life as a music business consultant.

My days are a juggle of wrangling kids, meetings, writing time and occasional networking and events. As many in the shesaid.so community will testify, being a working mum is a fine balance that can tip from uber productive to complete chaos in a nanosecond!

After I ship the kids off to school, I try to schedule an hour of exercise - either yoga, a spin or strength class and some cold water therapy to clear my head and get me ready for the day. Carving this time is a luxury, but it makes me so much more productive during the day, and more willing to pick my laptop up again in the evening if necessary. 

From here, I usually have a few hours of meetings - most days, these take the form of calls, but I usually spend a day or two a week in London for some necessary face time (done over delicious food and coffee if possible). These meetings can be a mix of speaking with the partners I work with - music media companies, labels, sound agencies or the new music conference I’m involved with, and also brands I’m leading cultural strategies for. A lot of what I do is built around that sweet spot where music and brands can work together to create impact, so these meetings can range from presentations about strategies and plans, updates on product and program developments, briefings and pitches.

I recently published a book, so after a quick lunch break and dog walk, the afternoon is usually spent focused on writing - either on the development of a second book which is currently in the works or perhaps for a feature or column. A couple of days a week, I also tend to have a podcast interview record or will be speaking on a panel or at a virtual town hall (including the shesaid.so community town hall!), which makes up the rest of my day till school ends. 

After a flurry of homework, dinner, bath and bedtime - I sometimes have a call or two in the evening as I work a lot with partners in the US, but usually, just cook up a storm before crashing with a good book or in front of the TV (Succession series 3 HELLO) with a nice glass of red.

How did you get your start in music?

I started to dip my toe in the music waters a few years before formally starting to work in the industry. I began promoting music nights while at university in Manchester - I worked with the guys at Fat City Records up there for a while and also put on a few of my own music nights. I moved to London and initially started working at a brand advertising agency while spending late nights and weekends running a couple of electro-punk nights at 93 Feet East and 333 Mother Bar in Shoreditch. They were wild days - the stories! In retrospect, this period probably started to fuse the music and brand worlds in my head though I don’t think I realized it at the time.

After a few years in London, an opportunity came up to move to Amsterdam and join the team at ID&T, looking after a global brand partnership they had with Samsung for their Sensation events. This really solidified my interest in this space - looking at how the involvement of a brand, if done correctly, can really facilitate and evolve the music space - either through commercial investment or also resource and infrastructure against research, development, product and marketing. In those days brand / commercial was still a bit of a dirty word in the music industry - the legacy of clunky sponsorships and brands plastering themselves over festivals or content, but I think ID&T really lead the charge with thoughtful brand integrations and the understanding that a brand can be an essential part of the music ecosystem - which has only become more clear in recent years are the industry model has shifted.

I moved back to the agency world in London for a few years before relocating to New York to help launch one of the agency clients into the US market - a little-known streaming platform called Spotify…! I ended up spending a decade in New York - after Spotify rolled out in the US, I rejoined ID&T as their partnership lead for the festivals they were launching over there - Mysteryland, Sensation and Tomorrowland, and from there took a role as US CEO of Wasted Talent -  Mixmag, Kerrang! and ultimately The Face - sitting across offices in NY and LA. 

A real back and forth between brand and music worlds - ultimately leading to the creation of my own consultancy back in the UK, building strategies and partnerships in the space - and writing a book about it, another lockdown author!

Tips on finding your first music job?

For me, everything is about a combination of knowledge and network - you need to know and understand music, and you need to start to build your community. After a couple of decades working in music, it’s rare for a project to land on my table that hasn’t come through my network (many of which are ultimately friends these days). And as I start to build out and embark on programs, the people who come to collaborate with me on them are from the same network. It really is key. In terms of knowing the space - you don’t have to know which area you really want to work in or what your specialism will end up being - this will inevitably change and evolve over time - but get under the hood, drive your passion forward - intimate knowledge of the scene, artists, creators will pay dividends. 

Then work it! Keep yourself front of mind with people, make yourself useful - indispensable, even. Offer to help out on events or projects, keep abreast of hiring and opportunities, become part of communities like shesaid.so that offer a front-row seat to many industry happenings and positions. But in the same breath, I will say it’s a small industry of well-connected people - keep your approach focused and thoughtful. 

Essential things you always carry with you in your bag

Well, I kind of have two bags, so it depends on when you catch me! On the weekend with the kids, it tends to be snacks, snacks and more snacks. In my regular bag, however, the non-negotiables I will always be found with are headphones, not just for listening to music and podcasts, but also to help focus on work when I’m on the move or in busy places (I work best, particularly deck writing, to really loud electronic music mixes - Fred Again and Sherelle are my current faves). Lipbalm, I think I have an addiction. And my phone, because what can we even do these days without it?

What does community mean to you in one sentence?

It means help, support, solidarity, and the ability to find a familiar face in a room wherever in the world you might be - which really is priceless.

Connect with Rebecca on LinkedIn

Website:

www.soundsnice.co


shesaid.so Portugal and ARDA Academy Launch Scholarship Programme

shesaid.so Portugal x ARDA Academy launch a Scholarship programme for women and gender nonconforming people for the academic year of 2023/2024

In order to mitigate unequal opportunities in the industry, Arda Academy  is partnering with shesaid.so Portugal to award scholarships for the Studio Engineering and Music Business courses to women and gender non-conforming people for the 2023/24 academic year.

In order to promote career development and professionalization of the audio and music industry in Portugal, the attribution of one scholarship per course will exempt the selected person from paying the tuition fee. 
Applications are open until April 22nd, eligible for beginners or experienced professionals who want to further their studies, just fill in the form available online for the respective course at https://ardaacademy.com/

Note: Courses are lectured in Portuguese and are open to residents in portugal.

The selection of the applications that elect the scholarship holders for the academic year 2023/24 are selected by a diverse and prestigious jury of professionals in the area at the invitation of Arda Academy and shesaid.so Portugal to be announced in early May.

The Studio Engineering intensive course is unique in the country and classes are taught at Arda Recorders studios in Porto, Portugal. Over 6 months, all the details and advanced techniques of audio recording, mixing and mastering are explored. 
The Music Business course is dedicated to the areas of music curation, programming, production and editing. Over 7 months, the course creates a context of information exchange with professionals linked to structures of great importance in the national music scene.

ARDA ACADEMY: Founded by elements with proven professional and formative experience in the audio and music industry, Arda Academy aims to equip its trainees with the fundamental concepts and practical skills for the world of audio recording and post-production in a studio context, and the development and application of projects related to curation and programming, event production and phonographic editing.

https://ardaacademy.com/sobre

https://www.shesaid.so/portugal 

Find all info at:

www.ardaacademy.com

Contact: info@ardaacademy.com
Photos © Arda Academy

On Beatport & workplace toxicity part 2: IMS updates

Dear community,

We are writing to inform you of our decision to pause shesaid.so's partnership with the International Music Summit (IMS) this year.

As some of you may be aware, over the years, shesaid.so has collaborated with IMS on various initiatives, including panel discussions, workshops, networking events, and artist showcases. During this time, IMS has taken significant steps to increase diversity and inclusion in their programming as well as in their audience - and we are proud of the contributions we have made towards this change.

After a thorough review, we have decided to pause our partnership for its 2023 edition. This decision was not made lightly and is primarily motivated by the recent acquisition of IMS by Beatport (announced on February 1st, 2023), in addition to financial and strategic considerations that we are forced to make given the current economic climate. 

As an organization dedicated to empowering women and underrepresented communities in the music industry, it is important that we partner with organizations that authentically share our commitment to equity, diversity, and inclusion. We have a responsibility to hold our partners accountable and to ensure that our collaborations reflect our values and mission. Given Beatport’s majority stake in IMS and the recent allegations made against Beatport’s leadership team, it is currently unclear the impact this will have on the summit in 2023 and moving forward. 

Real change is difficult and takes time. We are seeing some positive changes being implemented at the Beatport Group, and we look forward to seeing the results come into full effect over the next few months and years. In the meantime, we remain open to conversations with both IMS and Beatport in regards to reigniting our partnership in the future so long as a firm and authentic commitment to our values will continue to be sustained.

For further context in regards to the allegations surrounding Beatport, on August 23rd of last year, VICE published an article in regards to the toxic workplace culture that permeated the Beatport Group dating back to 2015. We immediately called for a Community Town Hall meeting and asked the community for guidance on how we should proceed. On that same day, we were slated to announce that we would be taking part in Beatport’s inaugural ReConnect Summit in NYC - specifically to host a fireside chat and networking event as part of the summit.

The event was scheduled to take place at the end of September, and, following the Community Town Hall we hosted a week later, we decided to withdraw from the event and announced our decision privately to the community on August 30th. A week after that, on September 7th, Beatport announced that ReConnect is postponed until further notice (to our knowledge, there have not been any further updates since). Our friends at Black Artist Database also suspended their editorial partnership with Beatport on August 24th 2022, a day after the article was published.  On August 29th, 2022, Beatport CEO Robb McDaniels released a statement in response to the article that is no longer available. The general consensus in our community at the time was that it lacked acknowledgement and apology. 

Needless to say, it was an extremely difficult time for all involved; on that note, I want to send my appreciation to everyone who reached out with their words of support. It truly gave me the strength and the clarity to navigate the tumult in the best way possible - not just for shesaid.so, but the music community as a whole. As you can imagine, this story had many intricacies and nuances to consider. Not only the nature and extent of the alleged toxic behavior; the company's response and how this may impact its future, the wellbeing of past and current Beatport staff as well as other people affected; the legal, financial and ethical implications; but also the impact on the music industry. It was brought to our attention that Beatport has taken some steps to address the allegations of workplace toxicity, including hiring an independent consultant to conduct an investigation and implementing new HR policies. However, some current and former employees expressed skepticism about the effectiveness of these measures, citing a lack of transparency and accountability. 

At the time of writing this, 7 months had passed since the article was published. To my knowledge, no additional press coverage is currently in the works by the original author. Following our decision to withdraw from ReConnect, we have expressed our interest in collaborating with Beatport to explore best solutions forward, and it wasn’t until the end of March 2023 that two newly appointed Board Members reached out to us to relay the steps they have taken. As Beatport’s acquisition of IMS was getting close to being confirmed, IMS leadership has helped reestablish contact between myself and Robb McDaniels, who later on shared a letter detailing the steps the company has taken or intends to take to further address the issues raised by the article. While we did appreciate this initiative, we believe that in order for real accountability to be upheld, it is best to pause any affiliation with Beatport for the time being until enough time has passed for those efforts to come into effect. 

In the meantime, we will continue to seek out partnerships and collaborations that support our mission and vision. We remain committed to working towards a more equitable and just music industry for all, and we invite other organizations and individuals that share our values to join us in this effort. In doing so, we acknowledge the risks that we face as we aim to nurture partnerships that not only fund our organization but enable us to develop programs that carry our mission forward and invest back into the community. As we navigate this process, we are committed to holding our partners accountable to the best of our ability and, when possible, facilitating change from within.

Today, we are proud to join hands with Black Artist Database in expressing our current position and look forward to continuing these transparent conversations with other partners in the future. We want to thank IMS for their past collaboration and hope that they will continue to uphold their commitment to change as part of the new leadership - with or without our involvement. As mentioned, we remain open to future collaborations and will monitor their developments over the next few months.

We hope that this decision will spark a productive conversation and lead to meaningful change in the industry. We invite our members and allies to further discuss this decision and explore best steps moving forward at our upcoming Community Town Hall on May 9th, 2023. RSVP details and other info will be shared closer to the time.

If you have any thoughts, questions or suggestions in the meantime, please contact hello@shesaid.so.

shesaid.so Mix 046: YonYon

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Seoul-born, Tokyo-based singer-songwriter/producer YonYon, who’s gained global recognition through her genre-blending DJ mixes, club-pop songwriting style, and culture-connecting ethos.

YonYon has played around the globe, and has collaborated with KIRINJI, Takuya Kuroda, Yaeji, and Joe Hertz. In 2018, she also founded The Link, a project that specializes in connecting artists from South Korea and Japan.

YonYon represents a musical nexus between Japan and the rest of Asia, as well as between the underground and the mainstream.

Take a read of our interview with her and listen to her mix - which is a re-run from our 2021 Kitsuné x shesaid.so collaboration to celebrate Women’s History Month - below.

shesaid.so: What’s it like working in the dance music scene in Tokyo?

During the COVID-19 pandemic, many nightclubs were shut down, but that resulted in new ones springing up In particular, the number of trendy bar-style spaces increased, so people who used to resist the insular, sometimes intense space of a club could now enjoy dance music in a casual way. I myself have been DJing more and more at these bar-style spaces rather than DJing in huge clubs. At the same time, there has been an increase in hardcore and rave-type events - shows that bring catharsis and remedy the mental sturggles created by COVID-19. The techno scene in particular has spread considerably among the younger generation over the past few years. I also feel that the culture of ensuring clubs are safer and more secure for everyone is finally proliferating. The fact that everyone involved in event spaces had extra time during COVID to come up with these solutions has ultimately helped the development of Tokyo’s club scene.

shesaid.so: How does the music scene in Tokyo differ from other cities in Japan?

Tokyo is the most densely populated city in Japan, and fads go out of style quickly. Another characteristic of Tokyo is that many foreign tourists come to the clubs, giving it an image of openness to various genres of music. I also think that clubs here in Tokyo play an important role in creating music trends. This is because many Japanese DJs who work closely with the international club scene reside in Tokyo.

On the other hand, there has been an increase in opportunities for local governments and events to collaborate and hold outdoor events as part of town revitalization efforts in rural areas. It is great that there are many more opportunities for people to go out to other cities for music, but since many of these DJs and artists are still from Tokyo, I would like to see more opportunities for artists living in those regions to be active.

shesaid.so: Through ‘The Link’ project, you’ve made it your mission to curate collaborations between Japanese and Korean artists. Why is it important for you to bridge this gap between the two countries?

I was born in Korea and grew up in Tokyo. I went through college in Korea and connected with many wonderful artists during that time. I also met many of my friends while working in Japan, so I was familiar with each other’s interests in the scene and each other's countries. I started ‘The Link’ project because I believed I was in a unique position due to my connections to both scenes and places. At the time, there were not many songs that mixed Japanese and Korean languages, but I am proud that we were able to create a trend that people thought was cool. In this day and age when it is commonplace to be active globally, I am very pleased that there are more opportunities for people to become interested in each other's countries through music.

shesaid.so: You have such a genre-blending production style and your DJ sets span a wide variety of sounds. What’s your musical background, and who are some of your biggest influences? Is it a challenge to blend so many styles in your music and mixes?

I did not start my career as a DJ because of any particular influence but because different genres of music have been a natural part of my life’s environment. My DJ style has become a mixture of different languages and genres because I had many opportunities to meet artists from different countries while working with them. I exchanged information with them and learned about a lot of music they thought was cool. Also, when I started hosting a radio show introducing J-POP in Japan, I started to mix non-dance music into my sets. The opportunities and experiences that have naturally come my way have ultimately informed my style.

shesaid.so: What’s up next for YonYon?

I’m trying to become a bridge between the club scene and the pop scene, often performing live in the style of singing while DJing. I plan to release many original songs this year. We also plan to collaborate with artists from various countries. Stay tuned!

YonYon SSSO tracklist

Viann - L0V3 (Feat. SUMIN & Khundi Panda)
Joyce Wrice - Good Morning (Prod. By Jamma Dee)
Colde - Poem (Blackdoe Edit)
Ric Wilson & Terrace Martin - Chicago Bae (Feat. BJ The Chicago Kid) 
 Hoody - Your Eyes (Feat. Jay Park)
Nick Pacoli - Sabrina's Pain
Jedi Jordan - Wannabe
Mitchell Yard X Pasquinel - Oops
Khundi Panda - Paperolls (Feat. Noogi & Don Sign.)
SLOM & SUMIN - COMPLAINT
Oceanfromtheblue - Who (Feat. Chillin Homie & Bully Da Ba$Tard) 
 VIANN - NOT EASYYY (Feat. NOT EASY)
DEAN, Rad Museum & Mokyo - Breath
CIFIKA - Hexagon
Vsclm - §Air§Hance
D.A.N. - Sundance
Dress & Sogumm - Sorry (Feat. No2zcat)
SOGUMM & OHHYUK - Yayou Hoi
Nao-GetToKnowYa
SWV - Right Here (Human Nature Radio Mix)
Jazmin Sisters - Heartbreaker [DJ Mix Ver.]
Devita - EVITA!
Tuxedo - So Good
Dorian - Natsu No Owari Feat. G.RINA
Shay Lia - Voodoo (Feat. Buddy)
KIRINJI - Killer Tune Kills Me (Feat. Yonyon)
Jarreau Vandal - Needed Me (VANDALIZED EDIT).
CIRRRCLE - Dance Wit U
Pormad - Out Like A Light (Craves Remix)
West1ne - Thank U Next
Unknown - Wuntoori
KAYTRANADA - Scared To Death
J Dilla - Donuts Outro (Coastal Conversion)
Abhi - Needed Baile 


GEOTHEORY - RARE
The Fin. - Pale Blue
Punchnello - Blue Hawaii (Feat. Crush & PENOMECO) 
 TENDRE - JOKE
Reach - Rio Carnival
Migos - Get Right Witcha (TRVE HILL Remix)
Ross From Friends - Epiphany (Edit)
CIFIKA - Déjà Vu
Bonobo - Linked
Philou Louzolo - Carista
Yaeji - Guap
Pletnev - Her Cruel Smile
Koizumi Kyouko - CDJ
Peggy Gou - Han Jan
Xiangyu - BBIISPP

5 Questions to 3 Music Industry Execs: Temima Shames, Nikisha Bailey, and Ranya Khoury

In celebration of Women's History Month, we had the opportunity to speak with three accomplished women in the music business. We asked them five key questions about the industry, their experiences, and their thoughts for the future. Read on to discover their valuable insights and perspectives.

Temima Shames is a rising entertainment executive and entrepreneur with a core focus of innovating around music artists, creators, and influencers through content, brand partnerships, and more. Originally born in Israel and raised in New York, she’s the Founder & CEO of Next Step Talent – a full service management company that specializes in long-term career growth strategy and capitalizing on organic relationships with the individual talent they work with. Temima’s clients span those in comedy, acting, modeling, dance, among others, with an average social following of 10 million across platforms. Songs, records, and projects she’s been a part of have garnered 25 million streams and viral campaigns with more than 1 million recreates. Temima is an advocate for entrepreneurship and aspires to inspire others to take a chance at any age.

Who’s a woman that inspired you growing up?

My cousin always inspired me growing up as she was always spontaneous with traveling and trying new things. We both did gymnastics and always had a love for new experiences. In a family where being spontaneous and adventurous was out of the norm, this is what inspired me to expand my perspectives, think outside the box and fuel my “inner entrepreneur”. 

What would you say are the biggest challenges the music industry is currently facing?

Right now the biggest challenge in the music industry is over saturation and a lack of experimentation, uniqueness. We have seen a shift in focus from albums to singles which means there is a huge loss of development. We are so focused on short term success, that we are losing the storytelling and story building. With this new era of TikTok music, artists are creating songs for virality and less for connection. The music industry needs a reset. It needs something new. A sound that is missing and a shift in focus. TikTok is amazing as it gives opportunities to artists that would never have had a chance before. However, there is a specific sound that the app favors and that limits artists’ creative ability. I’m super excited to see what the next platform will do to level out the playing field. 

What do you see as the future of women in the music industry?

I see women taking their power and making the change to create equality within the music industry. Women are beginning to not take no for an answer and set their boundaries from day 1. We are seeing an increase in the amount of female producers, A&Rs and the amount of men working in marketing or publicity which used to be more female dominated areas of the industry. Women are now playing a role of educating the new generation of men about the inequalities and calling out subconscious behaviors as they occur. Instead of women being the “assistants”, there is an increase in female executives. In order to reach this future, women must educate men instead of creating a divide between each other in business.

Is there a particular project or achievement you’re most proud of?

In short, one of the achievements I am most proud of is the viral moment surrounding Brooklynne Webb’s “My Crown” release as this the first time I saw my entire team ban together to execute an idea. Each person used their different strength and brought it to the table. The execution involved a fully packaged plan with over 6 months of work, but not only that, the whole team pivoted the plan week of to react to what was happening in the comments. It was a game time decision with all hands on deck. The result of this was over 20M+ views and streams across platforms and a moment that showed how important building a strong team is. I’m also super proud of our relationship and talent growth on YouTube. Starting from nearly 0, we now have 3 clients over 1M subs and 5 more about to hit that markWe’ve truly expanded our company relationships across platforms. 


What advice would you give to other women looking to break into the music industry?

Use others' comments,, especially he “I usually think young women don’t have their sh*t together, but you do” one, as your motivation to push through. You only need a few people to believe in you. Be the disruptor and make that change.

Connect with Temima

Instagram –

@temimashames

@nextsteptalent

LinkedIn


Nikisha Bailey is a community-driven entrepreneur, entertainment executive, and philanthropist with a lifelong commitment to music. Professionally, the St. Louis native is General Manager of the Nvak Collective – a next generation record label & artist advocacy collective that embraces web3 to drive change for creators and intellectual property. The two-time Billboard R&B / Hip-Hop Power Player provides creative perspective to the company’s facilitation of A&R, marketing, and label operations across their diverse artist roster. Extending her influence throughout music and culture, she also serves as Vice President for The Recording Academy’s New York Chapter and an Ambassador for the Academy’s Black Music Collective (BMC). On the entrepreneurship front, Nikisha owns and operates Philadelphia's Win Win Coffee Bar – handpicked by Goldman Sachs as a featured vendor at its 10KSB National Summit and adding Nikisha to Forbes’ Next 1000. Prior to the Nvak Collective, Nikisha was the VP / Head of A&R Admin at APG (Artist Partner Group) including additional stints at Atlantic Records and Def Jam Recordings working with acclaimed producers, studios, artists, and more. She now resides in New York and pushes herself to learn, grow, and pay it forward.

Who’s a woman that inspired you growing up?

My mom has always been and continues to be one of my biggest inspirations. As a black woman growing up in Missouri in the 60’s during Jim Crow, I can’t even imagine what she had to go through. She always had such a positive outlook on life and has instilled in me that no matter what your current circumstances in life, through hard work and consistency, anything is possible 

What tangible way(s) can women better support + celebrate each other in the music business?

We can have more open, transparent, REAL conversations. The music industry can be an extremely sugar coated industry where we tend to paint the best picture possible and have the all that glitters in gold mindset. The reality is, that this is far from what it is. Women are consistently undervalued, underpaid and expected to be happy with whatever circumstances are presented to them. When we can start having more REAL conversations as to what we all have experienced, I think that can only strengthen the common bond that we all have for the most part. 

What inspired you to pursue a career in music? I’ve also loved music.

I’m a former musician myself. In college I had to decide whether or not to be a jazz performance major or audio engineer major and I went with audio engineer! The jazz students were a little too intense for me lol. From there I had a professor that told me in order to really make it in the music industry, I had to either be in NY or LA. My professor was able to help me sort out an internship at Sony Studios that was 6 months out, so for those 6 months I worked 3 jobs and saved up $5,000 and left to pursue my dream in the big city with nothing but two suitcases!

Is there a particular project or achievement you’re most proud of?

My biggest achievement in my career was when I started as intern in a new city, a new industry and now work myself up to a GM position. I’ve also been able to establish such a solid network of industry friends and colleagues that are not only there for me in my professional life, but have been able to be such immense resources to me in my journey as a coffee roaster and distributor through my business, Win Win Coffee. 


What advice would you give to other women looking to break into the music industry?

Bet on yourself! Hone in your superpowers and what makes you innately you…and EMBRACE it! What is the one thing that you can do, that nobody does better? It’s the differences that you have experienced in life that bring value to the table. Own that part of who you are all throughout your journey.

Connect with Nikisha:

Instagram – @nikideebee

LinkedIn

Ranya Khoury is a rising executive in the music business with a track record for setting trends and being a first-mover throughout several entrepreneurial endeavors. Today, as the first U.S. hire for global dance label Spinnin’ Records, she is the stateside Streaming Director where she has worked tracks for Alok, Timmy Trumpet, The Chainsmokers, Joel Corry and many more. Prior to Spinnin’, her career has been rooted in digital commerce with previously managing Los Angeles-based DJ Kooze, creating new revenue models for Hits Daily Double as Digital Accounts Manager, and being a part of Universal Music Group’s streaming marketing team.

Who’s a woman that inspired you growing up?

I’ve had so many. I was lucky enough to grow up with a mom who was a complete powerhouse, so I’ve always had the impression that success as women, in whatever field, was possible. Hilary Duff was and still remains a big one for me. Rihanna, for obvious reasons. The list really does go on and on.  

What do you see as the future of women in the music industry?

As we begin to bring more women in leadership roles, our perception of what’s possible will begin to shift into a much more empowered place. Doorways will open for rising industry leaders. Role models will help inspire those looking to pursue a career in music. Companies will become more inclusive from the start. There’s still a long way to go, but we’re moving in the right direction. 

What inspired you to pursue a career in music?

It initially was ignited through my unwavering passion for the music itself, but it wasn’t until my second year of college that I committed to pursuing a career in music. Once I learned that business and creativity coexisted in the space, I began immersing myself in the industry, where I realized how strong my passion for music really was. 

What advice would you give to other women looking to break into the music industry?

Give yourself permission to show up authentically. Don’t try to be one of the boys. Know your worth early on. Speak up. And always lead with passion and curiosity. 

How do you balance personal and professional life as a woman in the music industry?

It’s hard. it’s a practice that I’ll probably always work on deepening. Naturally, my personal and professional life tend to overlap. You meet so many like minded people in the industry, that they quickly become a part of your personal life. Your time spent in professional settings molds into what is typically thought of as personal time (there is no 9-5 in the industry). So, it becomes an act of prioritizing and enhancing any personal time you do get. Sometimes it's carving out time in solitude. Other times, it’s dining out with friends, most likely at Sugarfish or Found Oyster. Whatever and whenever it is, I make sure it's time well spent on things that renew and reground me. 

Connect with Ranya

 Instagram – @ranyakhoury

LinkedIn


shesaid.so LA screening: Spinning Gold

We have limited spaces for an exclusive advance screening of Spinning Gold, this Monday, March 27th, in Los Angeles, ahead of its premier in theaters March 31.

The movie, about Neil Bogart and Casablanca Records’ discovery of artists such as Donna Summer and Gladys Knight, also features the story of Joyce Bogart Trabulus, who actually discovered KISS, taught them how to do their makeup and steered them to stardom, only to be completely written out of their narrative.

After the movie we’ll hold an intimate panel with Joyce Bogart Trabulus herself and a few other surprise guests, to hear directly about their experiences with the movie and as women in music. Co-hosted by shesaid.so LA, Warner Music Group and Women Under The Influence.

Please RSVP HERE to request a spot.