Singer, songwriter and cult figure girli is a frontrunner of the next gen of alt-pop music and ambassador for the LGBTQIA+ community.
girli released her evocative new album Matriarchy earlier this year and on November 22nd she released the deluxe edition, Matriarchy: Queen Edition led by new singlex '2 Year Itch' and ‘Bulldoze’.
She also recently launched the online experience the girliverse - an innovative digital platform where girli’s community of fans can interact, socialise and keep up to date with the latest happenings in ‘Matriarchy Mansion’ - and uses the platform to have conversations around feminism, sexuality, identity and mental health.
Having full creative control over this project, what’s been the most liberating or challenging part of building the world of Matriarchy?
The most liberating part has been collaborating with so many incredible women and queer people to bring the music videos, artworks and shows to life, and feeling like the vision was executed exactly how I imagined. The most challenging part has been fighting the censorship that social media sites and algorithms place on my content while I’m trying to promote the album.
With the North American tour ahead, how do you prepare for the tour?
I do a bunch of thrifting to put together my tour outfits and find props & dressing for the stage, I rehearse with my fabulous band, and I drink a ginger/turmeric shot every day because getting sick can WAIT.
What’s your favorite way to unwind when you’re not making music?
Going on snowboarding, surfing or camping trips in my micro-camper van. I converted it with my dad using tik tok & youtube videos as guidance - it’s my little home on wheels! I love being in nature, outdoor activities and animals so much. They fill my cup up when it’s empty.
What are you listening to at the moment
The new 070 Shake album Petrichor, Katie Gavin’s new album What A Relief and the latest Sabrina Carpenter album Short n Sweet. Women makeup about 95% of my Spotify library!!
What advice would you give to new artists trying to grow in the industry?
The industry has changed so much since I released my first songs and that wasn’t even that long ago - TikTok has changed everything. So it’s really hard to give advice because I’m still navigating how to grow in the industry - and I often still feel like a new artist.