Crystal Murray, Photo by Ottilie Landmark
Parisian musician Crystal Murray has achieved notable success in her music career. She founded her own label, Spin Desire, providing a platform for up-and-coming artists. Additionally, she kickstarted a residency and club night at the renowned Paris venue, Silencio, and has appeared in campaigns for Vogue, Dazed, Paco Rabanne, and Diesel.
But with teenage years intertwined with the industry, Crystal felt stifled. “I got pushed in the ‘neo soul’ direction,” she says. “I was contending with this cliche of the ‘neo-soul woman’ – she's a Black girl with an afro. loved it, but it scared me too. At 16, I was trying to fit a box that wasn't mine – I wanted to rock shit out too.”
Emerging as a mercurial star with the 2020 EP "I Was Wrong," she expanded neo-soul boundaries with mature lyricism. Her 2021 hit "BOSS" and the 2022 EP "Twisted Bases" showcase her evolution in themes of messy relationships and vulnerability.
Crystal declared her revenge in the fierce song "PAYBACK," a preview of her debut album, Sad Lovers And Giants. At 22, Crystal rejects expectations, emphasizing a move towards authenticity in her music, described as tragic, theatrical, and cinematic.
Accompanying the album announcement is a visually stunning Charlotte Wales-directed music video for the new single "STARMANIAK" (out now), described as an anthem for those who feel walked over. Crystal is also set to host a special night at Beaubeaus, London in association with shesaid.so.
As Crystal embarks on this new phase of her career, the album promises to be a transformative experience, weaving together her lived experiences and offering a powerful narrative of emotional strength and release.
Your latest single, "STARMANIAK," addresses the challenges women face in today's society. Can you share more about the inspiration behind this song?
I wanted to highlights the struggles and challenges that many women face in today's society, particularly the pervasive issue of being over-sexualized, disrespected, and mistreated. My acknowledgment of the toxicity that some individuals, can perpetuate is important. Im talking about my own experiences but also shedding light on broader societal issues that need to be addressed.
What was it like collaborating with Charlotte Wales on the music video?
It was amazing, the idea of doing something bizarre came from Stephy Galvani my artistic director and myself. The song came from somewhere so pure and real that I didn’t want to make a visual just to look good, we wanted something that makes you uncomfortable and makes you re-watch the video to understand where it comes from. We pitched the idea to Charlotte and she brought it to a whole other level, that was visual, smart and slick.
Was there a memorable moment during the creation of your debut album, SAD LOVERS & GIANTS?
The whole making of the album was a moment really, when I’m focusing on something I enter this tunnel in my head and can’t get out. It was a lot of soul searching, rage turned to maturity, answers. It was a whole awakening for me. I think something really changed when Kyu Steed came in, I had worked for a little year already but it really helped me find the right direction for it.
What's your top networking tip to connect with a record label?
Mmmm, I think really try to understand if they understand your work and your vision. Ask yourself if you’re ready or if you need a little more time without a label. Cause once you have a whole team, to have the result you need, you need to know exactly where you want to go.
What's your favourite/least favourite thing about making music?
My favourite thing is going on stage, I love the connection I get to have with the public and my musicians and that’s where I really find answers, it’s like therapy for me. And I know exactly why Im making music, I love it.
My least favourite thing is promoting my work. I find it sometimes hard to explain 2 years of work through few questions - and answers, it can get a bit frustrating. Sometimes it feels a bit meaningless. When you try to make it as clear as possible in your music and visuals and give 100% of your emotions in it. But It’s a part of the game, I guess.
How do you overcome creative blocks?
By surrounding myself with the right minds, I believe if you federate yourself around beautifully artistic people, your creative mind will always flow. Being in an environment where people appreciate and engage in artistic expression can help stimulate your imagination and encourage innovative thinking. I always try to surround myself with people or circles where I feel energized and inspired by the creativity around me.
Tips for musicians/songwriters who are just starting in the industry?
Follow your guts, and surround yourself with the right people who understand where you want to go. And really have fun with your music, we do this for art, for emotions, for feelings. If you’re doing it for something else just don’t do it.
3 women that influenced your music
ESG, this group of women that really made me get out of my comfort zone, on stage I always had this punk rock energy and could never find it in the studio. ESG made me get this part out of me.
Ouri riou is an artist, musician, and producer that worked on my album. I really love her because I would start some songs and she would finish them with such warmth, we would finish with some really crazy pop/ rock songs but with so much air and light.
And Macy Gray will always be my one and only (since I was a little girl).
3 things you can't live without in your bag
My vogues, my block note, my swords ( I have these little silver swords, they’re very tiny) they’re my lucky charms. Everything is little cause I like little bags lol.
CRYSTAL MURRAY & SHESAID.SO
Presents STARMANIAK RELEASE PARTY
In conversation with Charlotte Wales
Plus live performances (Crystal Murray) & DJ sets (Emma Korantema, Broodooramses)
BeauBeaus 4 - 6 Gravel Lane, E1 7AW
The event is free but guests must RSVP via this link.
Panel discussion will start at 6:30 pm sharp so make sure you are there to grab your seat.