Artist Spotlight

Artist Spotlight: Lucy Tun

We’re thrilled to spotlight the Burmese/British singer-songwriter, producer and DJ Lucy Tun in this month’s Artist Spotlight.

As LCYTN, she found success with her debut project 'Good Nights Bad Stories' and the glossy trap-influenced forerunning single 'Kulture Klub', which has amassed over half a million Spotify streams. She was also courted by the fashion world, having DJed for the likes of Gucci and ROTATE.

But while her music and coming-of-age story as LCYTN was mired with self-doubt, she returns as Lucy Tun: a confident turning of a new chapter as a woman, artist and storyteller.

Lucy Tun’s ‘adhd images’ taken from her Instagram account (July 10, 2023)

What one thing do you hope your fans will take away from listening to your new EP?

I hope that they get a little piece of me because a lot of the songs are quite personal. This is my first project so there is a lot of vulnerability. I hope that they'll see that and appreciate that, and relate to it. The second thing I hope for them to see or hear or take away is the idea that change is a natural process. It has been a natural process since the beginning of time. We're all changing all the time. It's something that we all go through. Because of that, it's something to not be as fearful about as you grow up.

It's okay that change happens. It's okay to change. It's okay that your friends change. It's okay that your circumstances change. It's okay that your life changes. It's natural. And you're not alone in feeling that way.

How do you balance expressing your personal experiences and emotions through your music?

Well, this project is personal. But there are some songs in there, some elements of my music which I'd say I've moved away from. I've always written about me before that. Now I'm kind of wanting to tell different stories and take influence from people I know, things I've seen, things I've dreamt. And it is also personal. I think it's like accepting that you're going to be vulnerable and you're going to be a bit exposed, and people are going to perceive you in a different way, and you can't control that. You can't control how they perceive your music; that's been really helpful, just letting go of all of that.

Your best advice for young people wanting to become music producers, singers, songwriters?

I think that there are two elements of being a musician. There's the creative part of it, and there's the not-so-creative part; the industry. Some people love being in the industry. They love networking. They love meeting people. They see it as an extension of their creativity. Some musicians hate the industry. They don't like the business side of it and the networking side. They prefer to just make music on their own or with a very small circle and not branch out any further. It can be really overwhelming. There are some musicians who probably feel like it hinders their creative process when you care too much about this side. It's this weird, like, weighing scale of balancing it. And I find that when you're starting out specifically this part, the business side, the industry side, doesn't matter.

You need to focus on finding your sound and what matters to you the most; the music you enjoy making the most. That is the first part that you should only focus on. The music industry side, the business side of things, will come later, and it will come naturally. All you should focus on first is finding your sound. You probably don't need a lot of people to do that. You just need yourself or one or two people that you really trust, and you work with creatively. That's it. Find those people.

If you had to pick one song from your new EP to introduce to your music which would it be and why?

I'd say Kulture Klub. Kulture Klub is my pop banger. It's my baby, you know? I'd love to show off my baby and be like, hey, here's my baby. It's a very cute, very poppy baby. Here you go.

If your album was a color, what color would it be and why?

Ultramarine blue or that royal blue. I feel that deep blue color is a primary colour. It feels so intense and grandiose and almost whole and perfect in a way. There are a lot of connotations with that. I want to reference something; to make the ultramarine blue color, they used this stone called Lapis Lazuli in the period of ancient Egyptians.

So this colour has been around for a really, really, really long time. And it creates this intense, perfect, primary feeling that connects to me. Because just like a primary colour, this EP is the foundation of my music as Lucy Tun, so I see the connections there. This is the primary color of my music; whatever might be my second EP, an album, or any music after that, I'll mix in this first batch of music with that color. This EP is my primary, my foundation.

We as young people feel this pressure to be perfect and to be bold and striking and interesting. We want the same feeling of being like a perfectly shined shoe. We want to be that shiny all the time. When we don't feel like that, we tend to go into really existential feelings of like, gosh what am I doing with my life, you know? I think that that blue colour really represents that perfection that us as young people always strive to be. I think as you get older, kind of becomes a little bit calmer. I don't know if that makes sense, but yeah.

What's my favourite and least favourite thing about making music?

They're both the same answer, and it's the unpredictability of making a good song. You never know when you're gonna find, like, creative inspiration to make something. It is not a nine-to-five job. I cannot sit down and be like, hey, I'm just gonna write a good song today.

I think maybe there are some people who can, but I can't. So it always comes off to something, you know, at a random time, four in the morning, 2 p.m., on the train, on the toilet, something will come, and I have to savor this, and I have to write this, and I have to make this song. It's like a pang that comes. So, you know, that's great because you always have to be open, and it can come at really great times when you need it, or it can come at the worst times when you actually need to focus on other stuff. I remember being in uni and not being able to concentrate because all I cared about was making music. So that was when it wasn't as helpful but I did write some really great music during then.

If your music had a signature dance move, what would it be?

Like.. “emotional cramping”. Intense dance movements… but there's some welling up in the eyes. That's how I imagine it. I would love that to happen at a show where people are really dancing their hearts out; they see it as an emotional release. If there are some tears there, as long as they're getting it out (I wouldn't want anyone to just cry, you know, for no reason). But sometimes you just got to let it out. That's how I would love people to kind of dance to my music as a form of release.

What are your top go-to emojis?

The crying face emoji. I always find the crying face emoji can exhibit a lot of different moods. Like I'm so happy I'm crying, or I'm so sad I'm crying, but also not in a way that's too, you know, intense. It's like… you know, unstressed crying face emoji. It can be so many different meanings. It's a very Gen Z emoji. I love it. I use it all the time and people just get it. You know?

Second one; probably a blue emoji. Maybe a blue heart. The third emoji is the safety pin because it ties in a lot with the motifs of my EP, which will be shown later.

Three things you can't live without in your bag.

Number one, my keys! That might be obvious, but I am very forgetful. Number two, lip balm. Lip balm, lip balm, lip balm. When I have dry lips, I feel like a shrivelled-up tumbleweed in the desert.

It's a must. There are so many situations where even just putting on lip balm - emotionally and mentally - it does so much for me because I feel secure. So lip balm.

Number three probably blush. I wear a lot of blush. I love blush. I'm wearing blush right now. I feel a bit dead without blush.

If you could have any superpower, what would it be?

Time travel, time travel.

I would love to like experience the past and see how it's shaped the present and also see the future. That would be amazing to be able to just travel between all of that. That would be incredible, BUT without messing anything up.

Okay, well thank you so much and have a good day.

Artist Spotlight: L U C I I A

The shesaid.so Artist Spotlight is a series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

We're excited to feature Cuban/Swedish Grammy-nominated artist LUCIIA for our next #shesaidso Artist Spotlight. LUCIIA has opened for Coldplay in Sweden this month and has been championed by top tastemakers, including BBC Radio London, Vogue Scandinavia, Reprezent Radio, Rinse and many more. She has been working with Grammy-winning producers and songwriters in the US and UK and forged her sound, where classic 90s R&B blends with the future. Watch our video with LUCIIA, read our Q&A and listen to her single 'Same Thing New Man' 🎶.

If you had to describe your music using only three words, what would they be and why?

Nostaligic, Pain & Clarity

My sound takes you back to 00-90s R&B, I tell stories that have been hidden inside me for to long and releasing them hurts but gives me complete clarity at the same time.

If you could collaborate with any artist, dead or alive, who would it be and why? 

Khamari (on repeat 24/7) wait? Have you heard his music? He is so sick, probably one of the best in R&B right now! 

As an artist, what message or emotion do you hope to convey through your music?

Comfort. I want people not to feel like they are alone. I felt lonely all my life until recently, music saved me. I hope my stories can help others the same way. 

If your new single was a movie, who would star in it what would the movie genre be?

Drama. Teyana Taylor 

If you had to describe your music using three emojis, which ones would you choose and why?

I sing about all the feels, what you need and when you need it 

Artist Spotlight: Arlissa

LA-based singer and model Arlissa (born in Germany but raised in South London), has risen to international stardom as a pop artist. Despite pressure from her previous label, she now embraces her independence to pursue her sound on her own terms. As a proud bisexual, Arlissa is an advocate for the LGBTQ+ community and recently participated in Spotify's GLOW sessions, collaborating with various artists and speaking on a panel.

Arlissa has written and performed on “We Won’t Move” from the critically acclaimed movie 'The Hate U Give'BTS’s “Spring Day”, Zayne’s comeback hit “Flames”, and “Eyes Off You” for Ariana Grande’s soundtrack for Charlie’s Angels.  She’s previously collaborated with Homeschool, Duckworth, Bartees Strange, Kiana Ledé and Jonas Blue. She’s ready now for the world  to hear her at her most authentic and vulnerable debut album 'The Open Hearted'.

What’s the story behind your debut album, ‘The Open Hearted’?

It was originally called “The Broken-hearted”, but shortly after finishing it, I experienced two huge heartbreaks. The ending of my marriage and a relationship after. I had never been single and knew it was time for me to give my love to myself instead of so freely to others. I’ve never been afraid of loving others but never learnt to love myself. So I changed the title to The Open-Hearted, and it’s really about claiming and honoring myself and my feelings throughout heartbreak. I’ve always been so quick to put others before myself and invalidate my own experience to create as much safety for others. This album is about claiming my power as a human who has experienced hurt in a multitude of ways. And knowing love is never lost. When you find it in yourself again, it follows you everywhere you go.

If you had to pick one song from your new album to introduce someone to your new release, which one would it be and why? 

I would struggle with to pick one song because the album is completely eclectic and each song shows a different side to me which is what I love most about it.

If your new album was a movie, who would star in it, and what genre would it be?

Laura harrier because yes. And it would be a psychological thriller cat and mouse game. 

What’s the most unexpected place you've found inspiration for a song? 

You can literally find inspiration anywhere. Nowhere is unexpected because writing songs is really just channelling from source energy and transmuting it through your own lense and experience…hopefully that makes sense. 

What’s the most important lesson you've learned in your music career

To trust yourself no matter who tells you otherwise. You’re the only one who has to live with the choices you make. So make sure you’re making the best one that’s in alignment to what you’re trying to achieve.  If you could have any superpower, what would it be and why?

The power to not over think. I think we would be limitless without our own self imposed limiting beliefs. 

How do you stay grounded and focused on your music amidst all the attention and recognition? 

I just do what feels good to my body and what pleases me. If you focus and put too much emphasis on the good praise, you rely on that for your dopamine and the moment you reach a dry spell or not as much praise and you expected you’ll be unable yo make your own dopamine. That’s why I just chill and do whatever makes me feel good regardless of what attention comes my way. 

How do you balance expressing your personal experiences and emotions through your music while also connecting with a wider audience

- I just channel and write what helps me understand myself and my feelings, if people like it, that’s a bonus, but I do it for myself first. It’s the only way. Otherwise you’re chasing 10000s of different audiences because we are all so different, we’re not going to love everything so make sure you love what you’re doing first. 


3 values that guide your life 

- Choosing kindness

- Resting without guilt or shame 

- And trusting my intuition 

Tips for finding your creativity on a tough day 

Don’t force it just flow, make yourself a nice snack and do something that you enjoy. If you can’t find something creative to do, celebrate the fact that you are creation itself and love on yourself. The flow will come when it’s meant to. 

Favorite song/music to wake up to

At the moment it’s algo contigo by Rita payes and Elisabeth roma 

'The Open-Hearted' album will be released on June 23, 2023.

Elkka's DJ-Kicks Mix Takes Listeners on a Colorful Journey Through Dance Music

Elkka is a Cardiff-born DJ and producer based in London. She has released music on labels such as Technicolour, Ninja Tune, and her own label and party femme culture. In 2021, Elkka was awarded BBC's Essential Mix of the Year, showcasing her blend of classic house, breakbeat, and experimental electronica.

Elkka's music is inspired by her deep intuition and communicates feelings that are difficult to put into words. She champions the LGBTQ+ community and women in her music and believes in self-acceptance and community building. She is the next curator of DJ-Kicks - a mix that takes listeners on an intoxicating journey through Chicago house, disco, leftfield techno, and UK bass. Her mix, out this Wednesday, April 26 via K7 records, is a celebration of everything she loves and is a brightly-hued universe for listeners to get lost in."

Watch our Q&A with Elkka across our socials or below for more insights into her music.

Celebrating Iranian Artistry

At shesaid.so, we are committed to providing a platform for individuals of different cultures and backgrounds in music to share their stories, experiences, and perspectives and to inspire and encourage others. shesaid.so stands in solidarity with the Iranian people in their fight for freedom, justice, and equality and want to use our community to continue spreading awareness of the current revolution in Iran. We hope to do this by shining a light on Iranian talent from our community and by sharing resources via organizations that are actively working to support human rights in Iran.

Maryam Mirbagheri

Maryam Mirbagheri, aka “Maryama”, is an award-winning Iranian American composer/performer/music producer currently residing in Los Angeles, California.

In recent years, Maryama has worked with well-known figures such as Deborah Lavine and Michaell Skloff and has risen to prominence by scoring the music for the short dramatic thriller Forbidden and The Gift, directed by notable Iranian Director Farbod Ardebili.

Her work has earned her much recognition; Her 2014 single In Zendegist and 2017 single Sufi were both nominated for a Hollywood Music Media Award, and she has won the Jazz Downbeat Award with ARC vocal jazz ensemble. Her 2017 debut album, Where the Mermaids Are (mixed and mastered by GRAMMY award-winning producers Marc Urselli and Scott Hull), won the California Video Music Award in 2018.

Mirbagheri is working with Universal Music Group and is a proud member of shesaid.so and She Is The Music.

Visit her official website HERE to learn more and to listen to Maryam Mirbagheri's works.


Obscenity State

Nilly Brook, known as Obscenity State, is an up-and-coming artist, musician, and producer who mesmerizes listeners with her innovative mix of electronica, grand sound design, melodious compositions, and entrancing dance beats. Born into a family fractured by the Iranian revolution, Nilly became highly conscious of the various forms of power abuse. In her quest for understanding, she studied art, global politics, animation, and music at Central Saint Martins, the School of Oriental and African Studies, and the London College of Music. This educational journey, combined with her own experiences, led to the creation of Obscenity State's captivating live audio-visual show, featuring abstract and subversive animations and the grandeur of light to engage and transport the audience into her unique world.

Nilly announced a brand new release with the arrival of her debut single 'Moke Lake', lifted from her debut EP due in January 2023.

"This is an energetic electronic dance track, explores self-discovery through the merging of sound and vision. The cascading melodic synthesis, expansive sound design and psychedelic, overlapping sequences hypnotically immerse you into my alternative world. Weaving throughout are the evocative chants of a Persian Avaz master, a female performer prohibited from singing in public since the revolution of ’79. Of Iranian heritage myself, stemming from a persecuted minority, I have built a digital world to reflect my sense of isolation and driving determination to confront revolutions past and present through the exploration of new identities."

Find out more about Obscenity State on her website.

Tania Atyabi

Photo credit: Graham Hudson.

Tania is a DJ, model and digital marketer. She’s a regular on the London club circuit, UK festivals, and radio shows and has plenty of future projects in the works, including creating original music in her home studio. Tania is proficient in Farsi and usually travels to Iran yearly, but the pandemic and consequent civil unrest have hindered her from doing so for a while. Still, she has kept in contact with her family in Iran, who have been informing her of the hardships they have to deal with on a daily basis.

"Throughout my life, I have seen the impact of oppression against women first-hand, as most of my family out there are women. The basic freedoms that we take for granted on a daily basis are little to none in their lives, and there are generations of people who have never experienced any difference, as it's been four decades since the regime has had control over the country.

I believe we may, at last, be on the cusp of a revolution which is exciting but also extremely worrying. I think it's a critically important time for people outside of Iran to unite and show our support for not only women but also the LGBTQ+ community in Iran, who continue to suffer at the hands of the patriarchal regime. One of my DJ mixes (Eggs of Asia on AAJA Radio) is a show dedicated to Iranian people; please check that out as the second half of the show presents a beautiful curation of music produced by Iranian women and non-binary people." Tania Atyabi

Find Tania on Soundcloud and Instagram

SHIVARASA

Iranian-American producer, DJ, and sound healer Shivarasa (formerly known as Shiva) has been bridging the underground to the mainstream effortlessly, establishing a solid presence in a male-dominated industry. She infuses elements of global bass, electronic, Middle Eastern music, hip hop and ambient soundscapes into her work. 

Shivarasa has performed alongside some of the biggest names in the music world, including CeeLo Green, Nas and Damien Marley, Cypress Hill, and Snoop Dogg as well as for spiritual teachers such as Abraham Hicks, Panache Desai, Michael Beckwith, The Agape International Spiritual Center, Kyle Cease, Peter Diamandis, and XPRIZE.

Inspired by her own wellness journey and passion for personal evolution, Shiva has given birth to RETURN TO SOUND, a meditative bass experience. Bringing meditation music into a new era with bass as a backbone, Shiva takes you on a fully immersive sonic journey that inspires deep relaxation, trance states, and an opportunity to observe within. You can find out more about her work HERE.


Iran: Critical Situation

At shesaid.so we believe it is essential to give a platform to marginalized communities and to those fighting for their rights. We want to use our community to continue spreading awareness of the current revolution in Iran. We hope to do this by shining a light on Iranian talent from our community and by sharing resources via organizations that are actively working to support human rights in Iran.

In September 2022, Mahsa Jina Amini, a Kurdish/Iranian woman, was arrested by Iran’s morality police for her alleged noncompliance with the country’s Islamic dress code. Three days later, she died in police custody. Amini’s death sparked widespread protests over the last few months.

Thousands have been detained throughout the country for joining peaceful protests. At least six people connected to the protests have been sentenced to death on charges of moharebeh or “waging war against God”, or efsad-e fel-arz or “corruption on earth”. At the same time, a growing number of people, including Iranian celebrities and sports people who have expressed support for the protests, have been summoned or arrested.

"The rising number of deaths from protests in Iran, including those of two children at the weekend, and the hardening of the response by security forces, underline the critical situation in the country. We urge the authorities to address people’s demands for equality, dignity and rights – instead of using unnecessary or disproportionate force to suppress the protests. The lack of accountability for gross human rights violations in Iran remains persistent and is contributing to the growing grievances."

UN Human Rights Chief Volker Türk

Source: https://www.ohchr.org/en/press-briefing-notes/2022/11/iran-critical-situation

To support the people of Iran:

Donate to The Centre for Human Rights in Iran; an independent, not-for-profit organisation made up of researchers, activists and journalists: https://iranhumanrights.org/what_we_do/

Donate to The Abdorrahman Boroumand Centre for Human Rights in Iran, a platform for victims of human rights violations. Find out more:

https://www.iranrights.org/donate

Check more resources at https://mideastmatters.carrd.co/

Artist Spotlight: PortraitXO

The shesaid.so Artist Spotlight is a monthly series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submitting yourself or your artist please contact us at hello@shesaid.so

Photo Credit Dan Gorelick

Rania, aka, PortraitXO, is a singer-songwriter, and visual artist, most known for her hybrid music and installation art. In December 2019, she was awarded the AI Mozart prize at Beats & Bits – the world’s first Artificial Intelligence music competition, and in March 2020 she had an artist residency with Sonar+D x Factory Berlin. This year she releases her debut AI album ‘Wire’ from NFT to vinyl on December 9th after premiering it at SXSW as an official artist. As well as all this, Portrait XO plays an active role in many communities, and is the creative director of SOUND OBSESSED, a hybrid arts community working at the intersection of art, sound, science and emerging technologies. We were lucky enough to have Portrait XO perform at our shesaid.so space (in partnership with ZORA) during Amsterdam Dance Event, and wanted to share some of her insights with you. 


shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today? 

My musical journey started from a young age when I learned classical piano and violin from 4-15 years old playing in recitals,  orchestras, and conservatories in LA.  I decided to stop when my piano instructor wanted to start preparing me for Juilliard and increase classes & practice hours per week.  I never felt called to pursue a career as a classical pianist.  At around 6 yrs old I fell in love with jazz one day when I was with my mom walking past a restaurant and an old lady was playing jazz piano.  My mom never allowed me to learn what I wanted because she was so strict about me learning classical music.  Since then, my relationship with music has been complicated.  It took me a while to figure my own journey from learning how to write and produce my own music to eventually taking vocal lessons.  I consider myself a late bloomer with my artistic journey because I never felt fully satisfied just expressing through music.  In school, I excelled at creative writing, drawing, painting, and music.  Because I didn’t have any role models to guide me, I tried my best to use my intuition to guide my decisions of what I wanted to do in life. Bjork and Radiohead were such big inspirations for me and they set the bar so high in my head that I wished to one day be able to express myself as fully as they do.  I used to do behind the scenes work in the music industry to get a feel for how everything worked from being a session musician to teaching private piano lessons and co-producing and co-writing with other music producers and artists.  Now looking back, I was desperate to break free from form all throughout my youth.  I got jaded pretty quickly from the pop music industry in LA from the way I was treated back then and never felt connected as deeply to the music I was hearing and writing until I discovered trip hop in the 90’s.  I became obsessed with UK music and moved to London from 2006-2015.  It was the most expensive decision I ever made but was worth everything because it was such an eye-opener for me and I grew so much more in ways I never would’ve otherwise.  Not through school, not through my peers or other influences around me.  I grew not just artistically but I learned a lot more about myself and my identity crises I didn’t know I was having while deprogramming how I was socially conditioned that was toxic while perceiving my past from the other side of the world. 

PortraitXO

The dissonance and hardship I felt growing up in E. LA from the systemic racism to generational trauma that is so deeply rooted in the entertainment industry became crystal clear after I moved away.  It’s not to say that I didn’t like any of the music I heard growing up in LA, I just felt a deeper pull to the UK because I fell in love with electronic music production that moved me so deeply.  I became obsessed with hunting for sounds I’ve never heard. 

The darker and quirkier the sounds were, I felt parts of me releasing through sound – traumatic parts of my past that were trying to seek catharsis for healing.  I never knew music could do that.  And it’s such a paradox, how music can be so healing and powerful at the same time, the artistic journey can be so challenging sometimes.  Making music and sound is such an intricate journey for me.  The more complex my feelings are that I want to articulate, the longer I have to take sometimes to play with sounds until I feel they align with whatever it is I’m trying to express.  Whatever I can’t articulate with words or imagery, I turn to sound.  Music helps me communicate what can’t be spoken, written, or drawn, but felt only through sound.  

I hit a creative depression at some point because I wasn’t happy with anything I was creating while living back in LA between 2015-2018.  I was always into looking for new tools and instruments for inspiration to help me break out of ruts.  Around 2015, I met CJ Carr (½ of Dadabots) and since then my life has never been the same.  He was knee deep in his AI for music research and started talking to me about the future of AI and music.  It was so abstract to me at the time, I couldn’t imagine what anything AI generated could sound like.  I was in LA from 2015-2018 before I moved to Berlin and for 1 yr I decided to write as much as I could.  I wrote over 200 songs in a year and was happy with maybe 5% of it.  When CJ and I collaborated during our artist residency at Factory Berlin x Sonar+D from 2019-2020, we decided to use 1 hr of my recorded vocals as the training dataset for our first AI audio experiment.  I handpicked recordings of my singing from unreleased music I liked and whatever I had released up to that point.  In 2 ½ days, CJ trained this recording of my voice into his custom AI SampleRNN model and generated 10 hours of new audio for me to play with.  I had no idea what to expect and allowed myself to surrender completely to these strange outputs that led to discovering a process I fell in love we call ‘neural vocal duet’ – a co-creation of writing lyrics and melodies with my AI ‘other’ voice.  This is what gave birth to my AI audiovisual album ‘WIRE’ that is releasing this December.  It was originally supposed to release in 2020 but after the pandemic hit, I lost energy and decided to pause everything.  I got introduced to Thomas Haferlach who started pollinations.ai and ended up spending most of my lockdowns experimenting with these exciting new open source AI models that helped me create all the visuals I now perform live with, and music videos that will be releasing soon.  My obsession with human-machine collaboration that started from being a music gear junkie from instruments to plugins has grown even deeper with the unlimited potential of AI tools opening new forms of expression.  While I don’t feel like I need AI to be a better artist or producer, I always love discovering new tools that push my boundaries and enhance the way I craft my work.  It’s important that I keep evolving and continue trying new approaches to stay inspired and allow curiosity to lead me to new places I never imagined.  

shesaid.so: When did you start connecting visuals to your music?  

I’ve always been inspired by visuals in some way.  Sometimes while I write music, I write to a scene in my head, or a movie that has a soundtrack or theme I love.  And these scenes are based on personal stories of me and people I’ve encountered who left emotional experiences that trigger me to write about them.  My artist name is actually derived from finding my creative process similar to a portrait painter.  As painters use a canvas, paint, and brush to make a portrait of their subject, it’s the same way I approach songwriting and music making.  When I have finished pieces of music, I immediately need to have visuals that match the music to help complete the storytelling.  I’m also pretty introverted onstage as I am offstage and fell in and out of love with performing because I never enjoyed having bright spotlights on my face onstage.  Since I started performing with visuals, I’ve fallen back in love with performing again.  Visuals to me are just as important as the music.  And I really need the visuals to enhance the music, if they don’t match I don’t feel satisfied.  I want my art and music to be the focus of my performances and give people immersive concerts where they can experience what feels like a journey of many movements.  

shesaid.so: Why did you make the decision to move to Berlin, and how have you found living and creating from there?

I have a tendency to fall in love with people’s stories I admire.  I love David Bowie’s legacy as a creator who was so immersed in expressing himself in so many ways.  I remember falling even more in love with his artistic journey when I went to his exhibition at V&A in London.  The way he expressed himself through fashion, acting, and music was so inspiring.  His period living in Berlin was really intriguing.   I also loved the collaboration he did with Ty Roberts who created the software for Bowie to randomize new words called ‘Verbasizer’.  After I moved out of London, I was interested in Berlin and a small handful of my friends who already lived here convinced me to move.  It was an easy decision for me because 2015-2018 in LA was my second shot of testing myself to see if I can imagine living there again and I felt more drawn to Europe’s way of living and socializing that make me feel more connected.  I also need to be in places that help me feel creatively inspired.  I love that in Berlin no one cares who you are or what you’ve done or been in the past.  You can find the most avant-garde art experiments to higher end produced work and I love experiencing it all.  There’s no paparazzi culture in Europe that influences the way people create their art and music.  There’s way less focus on commercial success which I think is a crucial headspace to be in to create authentically.  I love the public discourse in Europe about art in general, how much is considered in the process of creating.  

AI Self-Portrait

shesaid.so: What do you think are some of the misconceptions people may have about Web3 and creativity? 

I think a lot of people feel put off by ‘crypto bros’ and see NFTs and web 3.0 stuff as temporary hype that’s dying out.  Also because there’s a type of large scale generative art that happened in the first big wave of NFTs that made people associate NFTs not as ‘real art’ but more as visual symbols to be part of this crypto art movement and communities.  There’s still some negative feelings being thrown at people doing any kind of creative work on chain.  I mean, it’s all just software that functions differently to ‘web 2.0’ because the fundamental basis of the technology makes everything transparent, shared, and visible.  All these tools on chain open a lot of interesting questions which aren't really yes or no to do anything in Web 3.0, but in what context does it make sense to do things on chain that we can’t do in Web 2.0.  Like social media I think makes so much sense to be decentralised e.g. LensProtocol.  I love what arpeggi.io is doing - a DAW in Web 3.0 which opens an interesting new way to share stems, create, and share music.  I get triggered when anyone refers to me as a ‘NFT artist’ or ‘Web 3.0’ artist. 

Technology doesn’t define me, I use a lot of different tools for creation from piano, painting, to synths, 3D art, and AI.  It’s so weird that we even have this terminology ‘NFT artist’.  When we started transacting using paypal to buy and sell goods, if you were doing this with art, we never called ourselves ‘paypal artist’ so it’s weird to me.  Like if I was to make music primarily with synths, I’d never call myself a ‘synth artist’.  I’m an artist who makes music and art with a lot of different mediums.

As for Web 3.0, I’m enjoying experimenting and exploring what we can do with new tools that are opening up.  I love going to hackathons and having conversations with people in cryptography to better understand the limitations and possibilities of new technology.  I teamed up with someone new at ETHBerlin recently and won a little award from one of the sponsors - LensProtocol.  We’re about to kick off a little game there soon.  I love learning about emerging technologies as they happen, it’s inspiring to witness and be involved in early experiments because continuous experimentation is what keeps me inspired to create in new ways.  I never want to be pigeonholed or feel boxed into any set ways of creating.  I think it’s good to stay curious and keep our brains active.  

Portrait XO and Richie Hawtin at the ADE 2022 shesaid.so official space

As part of Refraction Festival DAO, SOUND OBSESSED received some grant funding to build a sonic innovation archive which I’m excited about.  We’ve been working with a developer and will be launching the first collection on November 18th using ZORA.  This archive will feature innovative works in and for sound featuring sound artists, musicians, scientists, and robotics engineers.  I’m really excited about creating a new space that will celebrate these exciting movements at this intersection of art, music, science, and technology.  What started as my personal collection of the most inspiring people I’ve met throughout my journey, I’m excited that there will be a home now where I hope will serve to be a way to celebrate the painful and inspiring process of innovation, and also involve more people to be part of the journey to learn about interesting alternative ways to create.  I hope this to be the beginning of what will eventually become a book and expand to involve more people I have yet to meet.  There will be 2 parts of this sonic innovation archive that celebrates the innovators who build new tools, and the validators who create with these new tools and/or integrate them with other tools/their workflow in interesting ways.  

shesaid.so: For musicians interested in collaborating with AI, whether for visuals or sound, are there some tools which you could recommend for them getting started, which are fairly accessible?

Yes, I have 2 published documents on my website https://portraitxo.space/AI-Song-Contest-2021 and https://portraitxo.space/EXPRESS-MINE that feature my workflow, links to tools, and audio examples people are free to download and use however they’d like.  I just ask people to share how they integrate any of my material cause I’m always curious if they do get used and how.  There’s also Dubler by Vochlea that has a smart AI calibration system that allows your voice to be calibrated to their software allowing you to compose from your voice straight to MIDI real-time that works really well.  There’s an amazing new real-time AI audio synthesis plugin for Ableton my friend Moisés Horta Valenzuela created that is releasing soon that’s been really fun.  I’m really into creating instruments from my own datasets so if anyone wants to try a similar approach, the 2 links I provided is how I first experimented creating my own instruments without knowing how to code and using google colab notebooks.  A few months ago, google released a DDSP-VST that now allows people to create their own instrument and do real-time tone transfer with a plugin: https://magenta.tensorflow.org/ddsp-vst.  Examples: https://sites.research.google/tonetransfer.  I haven’t played with a lot of the MIDI related AI stuff mainly because I love working with raw audio.  I love the glitches and morphing that happens.  

shesaid.so: Who are some of the creatives inspiring you at the moment?

Bjork continues to be an inspiration, the level of details that goes into everything she does from what she wears to how she writes and performs.  I just love how she builds entire worlds around her music.  I also love James Blake, FKA Twigs, Joy Orbison, Max Cooper, Floating Points, and have been listening to Jon Hopkins and Aphex Twin a lot again recently.  

shesaid.so: Your work really brings together the worlds of art and technology. Did you always have a brain that was drawn to science and creativity, or has one come more naturally to you?

Photo Credit Factory Berlin

I wasn’t good at all science classes, but somehow I excelled in physiology.  When it came to drawing internal and external human anatomy, I always created really detailed drawings and I was able to hold everything I learned because it was all so fascinating.  I couldn’t get my head around chemistry because it was just too abstract for me.  But the way our human bodies work is so interesting.  I think if I didn’t do music, I would’ve pursued physiology or neuroscience.  My music artist friend Simonne Jones who happens to have a scientific background phrased it once so elegantly, ‘science is art, and art is science’.  I wasn’t always so scientific as a music artist, but the more I became involved and interested in science, the better it helped me create sonically and visually.  I’ve found that the better I understand how things work (the science of how everything works), I can break everything down and get really granular.  I think I’ve become more detailed with how I work because understanding how scientists work with doubt has helped me approach doubt and my own processes in helpful ways that pull me out of getting into existential crises when I feel a creative block like most artists do.  I’m constantly on a search to discover where humanity lies between art and technology.  Scientific methods help me with my ongoing research in different fields of interest, art helps me translate new discoveries, and technology helps me create experiences that translate science into art.  Music is the glue that binds everything and translates emotions and unexplainable aspects of life.  And when you break everything down to its core, everything has a frequency - colors, sounds, flavors, smells, feelings, thoughts, energies, temperature, and even our memories - frequencies beyond sound.

shesaid.so: We’re nearing the end of 2022 which has been a busy year for you! What are you excited about bringing to life next year?

I’m excited about new projects for next year, a lot of new collaborations have been building and forming this year.  I’m looking forward to spending this winter creating new work inspired by everything I’ve soaked up from this year.  It’s been so intense to go from 0 to 1000 but I’ve loved it all so much.  It’s been such an isolating few years for me so connecting with people IRL has brought me back to life.  I can’t wait to release new work next year and would like to tour more.  New things I want to create keep getting added to my ever growing to do list, but I’m really excited I get to collaborate with some really amazing artists and scientists that will be releasing/launching next year.  

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity? 

Mindfulness and staying curious instead of assuming would be a great place to start all conversations.  Educating each other about the challenges of being part of the industry and helping each other grow in ways that’s emotionally supportive is something I wish I had when I was figuring things out.  I have my own set of traumas from the industry and I stepped away from the music industry for a while to heal and build myself up again.  Having open spaces that allow hardships to be expressed and feel heard and supported is a really great thing to have.  I hope these types of activations continue to be present at events and festivals to be openly talked about.  Having public discourse about really difficult topics is a great way to let people know that they aren’t alone. 

shesaid.so: How have communities played a role in your development as an artist?

While I never felt like I was part of any big community, I have a small pool of people that are like family to me.  I don’t know where I’d be without them and they are my community.  I have ADHD and am constantly working nonstop.  Sometimes I don’t know when or how to stop taking on new work, especially if they’re really exciting and fun.  Because I take on a lot of work, I don’t have a lot of time to spend with a large amount of people on a regular basis.  I divide my time working alone intensely, collaborating with other artists/producers, or on the road at events/festivals.  I have a small community of artists, mentors, and friends who are my backbone to get through really difficult times.  I try my best to give back to communities in whatever ways I can when I have time for it because I think accessibility to new tools is important, especially to groups of communities that would even know about how to access new tools when they emerge.    

shesaid.so: what do you think are the successful ingredients to build a strong community? 

Being able to hold space for each other in times of need.  Being able to feel seen, heard, and supported.  Having shared values.  Manifesto and code of conduct that everyone respects e.g. no homophobia, no sexism, etc.  

Portrait XO at SXSW 2022

shesaid.so: And finally, could you share a few bullet-point top tips for artists just starting out? What would you have loved to hear?

You don’t need the validation of everyone.  Find someone who can be your mentor to guide parts of your journey.  Not everyone will look after your best interest so build a strong community even if it’s just a small number of like-minded friends who are also aiming for similar goals and support each other.  Create goals not plans because plans will always change and learn how to reward every effort instead of seeking gratification from awards, prizes, fame, and anything that’s out of your control.  Filter out opinions because everyone has an opinion.  Be selective with who you ask for constructive feedback when you need it, and ask for it from the right people that are relevant to what you feel will help you.  Getting constructive feedback is very different to asking a random person if they like your work or not.  It’s more valuable to get feedback that’s helpful from someone who is more experienced at what you want to achieve to understand what you can improve/better, and what you’re doing really well in.  But even more experienced people are often times changing and evolving.  It’s a long journey, so staying focused on processes that keep you excited is crucial. 

Journal every part of your journey and celebrate every time you grow and expand and make growth your prime way to feel fulfilled.  If you don’t feel like you’re growing, ask why, and get really granular with understanding what you need help with to move forward.  Journaling is not only the best form of therapy, but it’ll help keep track of your own progress so you can mentally reward your efforts. 

When you do what you love consistently and keep sharing, things do happen over time.  But when the time to go happens, I don’t think anything can really prepare you for the extreme propelling movements that can be really overwhelming.  So having supportive people and mental work like meditating and journaling can help feel grounded when things feel shaky.  The higher the exciting times can lead to feeling really ungrounded after with massive comedowns.  Sit in testing times to feel the ground and breathe, stay in the mental state of gratitude for all the challenges and ask what are the lessons from them.  Accept that what works for you now will and most likely change; continuously evolving and changing is exciting.  And the timeline of when and how things take shape is unpredictable, so learning how to be patient is also vital.  When there are moments of frustration because something isn’t working out the way you thought you wanted, surrender your thoughts into writing and let it all go.  There are always new opportunities and life does support your dreams, just not the way you ever imagined or expect them to happen.  


Check out Portrait XO’s NFT to Vinyl campaign here:

https://marketplace.twlvxtwlv.com/campaign/PortraitXO

Official promo video for Portrait XO’s NFT to Vinyl campaign

Stay up to date with PortraitXO through her social handles, bandcamp and via the following discord channels:

www.portraitxo.space

instagram.com/portraitxo

twitter.com/portraitxo

Artist Spotlight: Sisters of Sound

The shesaid.so Artist Spotlight is a monthly series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

LA-based duo Maddy and Tottie, aka ‘Sisters of Sound’ are both artists and champions of other artists. Having met in 2018, following independent moves to LA from London and Barcelona, the pair connected over a love of music and saw opportunities to highlight the international influences within the underground electronic scene. What began as a radio show on DUBLAB and Worldwide FM quickly expanded into a record label and through the curation of that sound, also inspired their own productions. Here they share their journey with shesaid.so and how they’re prepping for their upcoming show at Primavera Sound LA. 

Sisters of Sound

shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today? 

We both met in 2018 having  moved to Los Angeles from London and Barcelona respectively, and instantly bonded over a shared love of esoteric music having originally come from similar circles – raving in parallel for many years but never meeting. We started to play together for pleasure as we were both still exploring the LA underground music scene and getting to know the city. Regular DJ sets evolved into our DUBLAB & Worldwide FM shows, where the emphasis originally was highlighting the international influence of the Los Angeles underground scene. In 2020 we started the label - SOS Music - focused on championing female and gender minority electronic talent. 

DUBLAB really gave us space to share our love of music, online radio was and still is a very important beginning for SOS Music. We will forever be grateful to the station for having us grace the airwaves and bringing us into the community. An important reason for us starting SOS Music was that we wanted to see and hear more from artists like us – just starting out, navigating what was and still is a heavily unbalanced industry. 

shesaid.so: How do your individual tastes compliment and play off each other when you’re collaborating?

Both of us love to dig, so we often introduce each other to new and undiscovered gems, from all corners of the globe. Our day jobs also heavily influence us musically, both being embedded in dance music - (Tottie is at Resident Advisor and Maddy is A&R for Ninja Tune), so A&R inevitably plays a large part as we are constantly looking for new talent to sign to the label and to feature on our radio shows. Our tastes are constantly evolving, but generally what led to our friendship was a shared love of diverse, electronic music - mostly from new and underground talent. As the label has a strong focus on championing emerging female and gender minority electronic talent, so a lot of our sets lean towards that naturally as we’re surrounded by so many great artists. 

We like to straddle genres, something our Worldwide FM residency has really encouraged, but generally always bring it back to more of a dance floor focus.

shesaid.so: Sisters of Sound begun as a radio show and event series. What was the inspiration behind releasing your first bandcamp compilation?

SOS was originally started as a means to give back to the community during the pandemic - we wanted to support the community we’ve grown up in and showcase in a time when so many artists’ livelihoods were impacted by the lack of live. But it’s also about curation - SOS is, in some ways, a rebellion to an artform increasingly dictated by algorithms and playlists – a return to curation in its purest form. We give our artists absolute creative freedom when they deliver music to us. Both our careers have been narrated by an acute awareness of so many external factors in music, and it felt good to strip it back. We really want this platform to be a go-to place for discovery, highlighting the unknown and ultimately surprising listeners.

shesaid.so: You’re British born, but L.A. based. How have you found your location has influenced you creatively (if at all!)?

The LA underground electronic scene is very different to that which we grew up in musically, so we think in some way it inspired both of us to be more proactive creatively as we felt there was room for musicians and curators like us here, doing something different. We wanted to bring something new to a relatively small scene and became inspired by the DIY nature of clubbing in this city. LA’s scene Is very unique and has made us very aware of the difficulties promoters face here. We love being part of the nightlife ecosystem and supporting it. 

shesaid.so: Was it an easy decision for you to focus on female and gender minority art, in your curation?

It felt necessary - something we were always destined to play a part in. Our whole careers have been narrated by an acute awareness of male dominance, honestly. The label and community we are building is being developed as a long standing counter to that – we aren’t trying to do anything zeitgeisty here – it’s important to us that what we’re building isn’t a flash in the pan moment surrounding inequality. SOS Music is here to release music from the artists we love, but we also try to offer our artists support, connections, resources, whatever we can within our means.

We were both members of shesaid.so before we met, and saw how Andreea Magdalina had founded this incredible platform for women and gender minorities working in all different facets of the music industry and it was just so inspiring to see people wanting to help and support one another. Contagious in fact – and both of us wanted to put that into our own practise. Both of us through our work, were seeing so many amazing female producers both here in the US and internationally go totally unnoticed and we wanted to change that.

shesaid.so: Do you feel constantly inspired, or do you have certain practices you use to inspire yourselves? 

One of the beautiful things about SOS, is that it I (Maddy) have been inspired to make music again. I’ve been focused on other artists’ careers for so long through my work in A&R, mainly making edits and producing in my bedroom on days off; this project flipped that, making me want to contribute to the incredible projects we’re curating.’

For me (Lottie) it’s definitely about making time to go out, and absorbing different dance floor experiences, seeing others play and how they take dancers on journeys that's a really important part of my practise as an artist and helps me continue to be inspired. I also listen to A LOT of music, mixes, promos and of course getting out there in the records stores and digging.

Sisters of Sound

shesaid.so: You’re playing Primavera sound LA! How are you approaching your set? 

We generally both have points or tracks we want to get to in the set, and we have been sharing music and ideas for the past 5 weeks. We are opening the last day of the festival - which is not only an honor but also a particular mood - its day 3, people might be tired - we want to make sure its not too hard but also flows well into the next artists we are setting up the stage for.  We have been playing together for a good few years, and generally we’re aware of each other’s flows and can improvise quite easily as we know each other’s record collections so well, but we also love surprising each other.  It’s generally always fun and high energy during our sets - having fun on the dance floor is something that we both feel strongly about and try to bring to any gig regardless of where it is. 

shesaid.so: What else are you working on which you’re excited about at the moment? 

We’re signing more longer-term projects from some phenomenal new artists, so excited to (slowly) expand the SOS catalogue. 

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity? 

I (Maddy) do just want to take a moment to celebrate the change in narrative that’s taken place since 2020, and how intersectionality and inclusivity has permeated through so many institutions; media, the work place, releases. I’ve been working in dance music since 2008 and I never thought I would see such a disparity in culture and shift in conversation in my career. It’s obviously incredibly important to focus on the work that needs to be done (everything from more diverse festival line ups to closing the gender wage gap in DJ fees and music execs, and everything in between ), but so often it’s easy to forget that this is a process that is going to be imperfect and take a long time. Obviously this is coming through a lens of indie music who are at the forefront of chance and exclusivity, but I do get a sense that a dialogue is present now in so many areas that it just wasn’t before.

It has been incredibly important for us in developing the narrative of SOS Music, as this project was about elevation and celebration - we are not looking to criticize or call anyone out with the label for doing things imperfectly, or alienate anyone. More just providing a platform for discovery of amazing new art, whilst hopefully doing something to amplify voices of women and gender minority artists in the process.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

  • Learning to say no. 

  • Not comparing yourself to anyone, stay in your lane. 

  • Organizing your time to develop yourself. 

  • Reaching out for help, and offer your help in return 

Artist Spotlight: Zanillya

The shesaid.so Artist Spotlight is a monthly series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

Amsterdam-based rapper, singer-songwriter and producer Zanillya has been creating since she was walking: “When I create, I let go of any expectations, goals, boundaries and really connect with an inner truth”, she says.

From her recent release: ‘We Are Free’ to writing for other artists, Zanillya talks to shesaid.so about how she finds therapy in creativity and the inner strength of women.

shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today. 

I’ve been creating for as far as I can remember as I was raised in a musical, creative household. I have always been in love with mixing up genres as I was raised on so many various styles of music. It came naturally to me to switch from one genre to the next. I started really taking my career seriously when my dad passed. At that time, I met Humphrey Dennis, my now long-time partner in music and in life. 

In 2015 I signed my first publishing deal and started to do more collaborations with international producers like Branko (Buraka Som Sistema), Riva Starr, and Leo Justi, among others. The one with Leo landed us a dope sync with the UEFA for their first women's football campaign. This was the start of a lot of dope syncs as well as some ghostwriting/production for other artists and DJs. This is really where I got to develop my voice and craft the sound that you hear today.

Over the years, Humphrey Dennis and I have always created with no set rules. This is how we feel we have come closer to the sound that we envision, which is our own blend of Hip-hop, Dancehall, and RnB but all with a Caribbean touch. We don’t shy away from any genre except metal! And this year, we got more releases coming that will reveal a side of me the world hasn’t heard yet.

shesaid.so: Your debut EP ‘Choose Life’ came out nearly a year ago today. Has your perspective or ambitions changed at all since that moment?

‘Choose life' was a very personal project that I had to make for myself. After my dad passed, a lot of old traumas came bubbling to the surface, and I had to let it out. I was in therapy while making the record, and my only way of understanding myself is through creating. In hindsight, I think it was good to make this record then before moving into the music space I always dreamt of being in. The goal is to still make great music with sensitive subjects and a message but with a more genre-bending pop sound.   

shesaid.so: Are there any particular songs you’ve released that you feel a special attachment to? 

 “Alive” is the last single off my EP “Choose Life ‘and has a very special place in my heart. It speaks on my journey through depression and the suicidal thoughts I suffered from my whole life. We shot the video in Aruba and it was such a healing experience to make the video on the island where my dad was born, which has become my safe space.

“We Are Free” as this song has such a strong message, and I am all about that. Women are the backbone and the heart of this society, and they need to get a lot more credit and respect in the world. I aim to be part of this change in any way that I can. I feel proud that I made a song that can start more conversations regarding women’s rights as we have a long way to go for women to receive equal pay, equal rights, and exclusive control of one’s own body. 

shesaid.so: ‘We Are Free’ is an important statement about women’s response to adversity and injustice. How did you process your emotions to write that song and create something powerful?

When I create, I let go of any expectations, goals, boundaries and really connect with an inner truth. Most of my songs I created first for myself but ‘We Are Free’ was different as I felt I needed to speak on the inequality I saw women facing on the daily. I wanted to create something to uplift girls and women everywhere. Remind them of their strength, grit and ability to persevere in any situation. Women have an incredible inner strength that I think men consciously or unconsciously fear. Not all men but a great deal of them do and therefore try to control us. By remembering this we can take back our power and stand in our beauty and truth. 

shesaid.so: Do you feel constantly inspired, or do you have certain practices you use to inspire yourself? 

To be honest, I’m blessed to have inspiration and creativity overflowing, maybe sometimes to my own detriment. I am a workaholic, and I love what I do so much that I sacrifice other parts of my life to get my ideas out. I try to even that out with my rituals, which have become my medicine. These include working out, journaling and meditating. It’s these practices and rituals that allow me to stay mentally healthy, inspired and loyal to my creativity.

shesaidso: As well as music, what else inspires and energises you? 

I think what energizes me on a deep level is my desire to make my life matter. I come from parents who are first generation immigrants. My dad left Aruba with nothing and came to Europe on a boat when he was just 15 years old. He managed to achieve his dreams and give us a better financial life. I feel deeply inspired by that and feel the obligation to do better. 

Growing up, I didn’t have an easy childhood and was naturally drawn to books and personal development. I have a deep love for learning as that has been my way to empower myself to overcome the challenges I was facing. The need to empower inspires me so much that it trickles down into everything I create. I believe that we can achieve anything when we put our mind to it, and that knowing gives me purpose to create something that can uplift others.

Lastly, a huge part of my energy comes from my workout regime. It's also a huge part of my inspiration as it helps me heal. The body keeps score, and all of us carry our past and traumas stored in us. By working out, I get in touch with myself and get to heal parts of myself as well as building the mental strength I need to grow into my potential. To me, working out is a huge metaphor for life. You can’t fake building muscle; no one can do it for you, it requires focus, hard work and patience, and I believe life is the same. When I can win in the gym, I know I can win in life!

Zanillya

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity? 

I believe we need more women in power. Also, the industry needs to stop focusing so much on numbers and more on artist development. I think execs need to trust that good music will always prevail and look for artists who have something to say and not only for artists who do well on TikTok.

shesaid.so: Has community played a role in your evolution as a creative?

Definitely. All I have managed to achieve has come from my community. Be it the first programmers that gave me a stage, to all the producers who I’ve worked with in Amsterdam when I started out, to my movement coach who has been with me for years, all the way up to the amazing team, choreographers and dancers that worked with me on my debut video. I am so grateful to have met people who believed in me enough to give me their time and energy, for free at times. Without them, I couldn’t have grown and developed myself. Also, my latest single ‘We Are free’ is released on ‘Curators’ a community-fueled label. 

I am always working so, to be honest I have less of a social community as I haven't invested in one that much. This makes me feel alone at times in my journey and struggles. I deal with mental health issues and do believe that having a social community where you can share and feel safe plays an important role in life. This is something I am working on and know that it takes time and investing.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

Take care of your mental health: When we’re young, we tend to run behind every opportunity in fear of missing out, but this can make you burn out. You need to prioritize your self-care and your health and trust that what is for you will come to you at the right time. This mindset will help you be confident in the face of adversity and rejection. Which, in the long run, will benefit your trajectory as an artist as you will be able to differentiate what is for you and what isn’t.  

 Focus on developing your craft: If you don’t know how, ask, collaborate, research, take classes but never give up because you think you can’t be better. No matter your come up, background or age. Becoming great at something takes time, but when you invest and focus on your skills, it will help you have a long-lasting satisfying career.

Stay patient as life is a journey and not a race: This industry is complex, and we humans are complex. Get to know yourself in and out instead of only chasing a dream. When you truly know what you need and love, you will make better decisions. We tend to think we know exactly how our career is supposed to unfold, but sometimes there is another path for you that you’re not seeing because you have blinders on. So remain open and enjoy the ride.

More from Zanillya:

Latest Single

Zanillya on Instagram

https://www.zanillya.com/

 

Artist Spotlight #9: Lau.ra

Alternative Power List winner, Lau.ra is one of the rising stars of house music. Based in the UK, her dominant basslines and infectious melodies saw her awarded ‘Self Producing Artist of The Year’ by the UK MPG last month (an accolade previously won by Four Tet and Jon Hopkins). Growing up in a small town in the midlands she talks to shesaid.so about finding a home in dance music, juggling parenting, support from the BBC and putting in the graft.


shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today?

Lau.ra: I’ve been a self-producing artist from day 1 but I entered the music industry making pop music as growing up in a small town in the midlands the only successful women I’d ever seen in the music industry were pop stars so I naturally gravitated towards that world. I was in my mid-twenties before I met other women producers and women in technical roles in the industry. I remember that Mandy Parnell, the mastering engineer in fact, was the first woman I worked with who was successfully dominating and taking up a lot of space in her field. I found that very inspiring. It’s only in the last few years that I’ve realised my home is in dance and electronic music. Feeling supported and celebrated as a self-producing artist in this scene has been a game changer for me. I’m no longer met with confusing looks when I tell people in the industry that it’s me producing all the tunes, instead people are impressed and excited by it. I feel believed, finally! Thank fuck.

shesaid.so: 2022 has been such an exciting year for you so far! What have been your personal highlights?

Lau.ra: Playing Radio 1’s Big Weekend recently was a real buzz and in fact all the BBC radio support that DJs have shown my music this year has been unreal. I started the year DJing at Circoloco at DC-10, Ibiza on New Years Day — the absolute best way to kick off the year. I think that lit a rocket up my ass for the rest of the year ahead. And then just recently I won a UK MPG award for ‘Self Producing Artist of The Year’ — an accolade previously won by Four Tet and Jon Hopkins. To win that award knowing it’s voted for by peers and alongside the absolute best in the UK music industry feels very validating.

shesaid.so: On your Reprezent takeover you spoke about the barriers you faced getting into music production. Could you share how you’ve overcome some of those?

Lau.ra: I’ve just quietly kept on going. Actually not even that quietly most of the time. The beats have gotten bigger and better and I’ve just grafted away. Mastered my craft but still learning all the time. I’ve just put the hours in and surrounded myself with people who absolutely know my truth and story and will speak up if they hear anyone twisting that or making assumptions that aren’t true.

shesaid.so: We have a brilliant, active, parenthood committee. As a parent, are there ways you’d like the music industry to evolve to support parents more?

Lau.ra: Visibility is important and goes a long way to making people feel supported. It’s been refreshing seeing some other women in the scene share their parenting journeys and open up a little more about the challenges that come with young children and a career in music. It’s only very recently (post pandemic?) that I feel people have been talking about this. Up until the past few years it’s still been very taboo or just not done. Or maybe I just wasn’t looking for it? Not sure.

Following Annie Mac, Anna Lunoe, Logic1000 and Jamz Supernova have been very inspiring to me and made me believe that I could do this. More support for self-employed parents in the industry would be great.

One thing that’s become apparent since becoming a mum is that blocks of creative time are going to be very hard to come by during these early years. I barely manage to record an hour’s live mix without being interrupted! Perhaps a fund where parents could use the money to cover childcare costs and book themselves into a residential studio for a week? That would be dreamy. When your babies are small you don’t want to be seperated from them but equally there is a pull to ‘get back to it’ and a need to be creative and keep those juices flowing so you don’t touch out and lose yourself completely. A fund or support that might enable parents to do both these things alongside each other in those early days would be brilliant.

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

Lau.ra: I’m seeing more women and gender minorities coming through and rising the ranks but still very few black people taking up the space they deserve. Both on the artist side but particularly on the technical side and executive roles in the industry. I don’t think I’ve ever had a label or publishing meeting with a black woman sitting on the other side of the table, which is absurd when dance music is black music. House/Techno/Garage/DnB, all of it comes from black culture and creators, we owe everything to the black and queer scenes that the sounds evolved from.

shesaid.so: Has community played a role in your evolution as a creative?

Lau.ra: To some extent. I produce and create most of my music alone or remotely from the artists that I work with and my studio is at my house so I don’t get to experience community in my work environment but it plays a big role in everything else. Artist communities like The FAC and PRSFoundation have been so important to me as I’ve been navigating my way through and carving a career for myself in music. Also Instagram! I have some fans that have followed me from day one, from project to project and grown up with me. Even though we aren’t close IRL there’s a sense of community that’s very supportive knowing some people have chosen to take an interest and stick with you as you’ve been developing and evolving as an artist over the years.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

Lau.ra:

“Keep going. If you can afford to ride out the lows and it’s still bringing you joy. Keep going.”

Trust your gut, if it feels too good to be true it usually is. Don’t be afraid to ask stupid questions. A lot of people in the music industry rely on artists not asking the obvious questions. Transparency is everything. A few awkward moments may save you a lot of money/sanity.

Don’t over-promise and under-deliver. It’s frustrating for everyone. Better to be the person that says they’ll have something done in a couple of weeks and deliver it in one rather than be the person everyone needs to chase. This is not always easy or possible, as I’ve discovered since becoming a parent. But it’s always something to aim for!

Keep up to date with Lau.ra via her website and Instagram.

Click here for more information about how to become a shesaid.so member or ally.

Artist Spotlight #8: Miso Extra

For this month’s artist spotlight, we caught up with English-Japanese artist, Miso Extra off the back of her performance at Brighton, UK’s ‘Great Escape’ festival.


Having released her first single in 2021, Miso Extra has generated lots of buzz around her explorative sound. Following up with the release of her EP ‘Great Taste’ in 2022, she continued to give listeners a reason to believe and go with her into the Misoverse. Here she talks to shesaid.so about her evolution, and things she would have loved to hear when starting out.

shesaidso: Tell us more about your artist journey and how your sound has developed to where it is today?

Miso Extra: It has taken me a long while to give myself permission to embrace my creativity.

Miso Extra has helped me to better channel the thoughts I don’t always have the courage to voice in my day to day life. I personally feel ideas always sound that much better in song.

shesaidso: You showcased your vocal creativity on your Debut EP ‘Great Taste’. Were you always confident using your voice?

Miso Extra: My confidence has ebbed and flowed over the years but with the loving support of friends and family I’ve been finding my feet.

I’m embracing my own unique vocal style and champion that it is my instrument of choice.

shesaidso: You released Great Taste in March? How did that moment feel for you as an artist?

Miso Extra: It was a huge sigh of relief and felt like a step in the right direction for me creatively as I had never originally intended to release the project. Thank goodness I did!

shesaidso: How do you identify collaborators to work with?

Miso Extra: I try to let it happen organically but from the outset I tend to gravitate towards people who seem to have a good vibe about them and that reply to my DM’s aha

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

Miso Extra: There is always progress to be made as that is an infinite process. By trying to make the next day better than the last in any small or big way is always a good start.

shesaid.so: Has community played a role in your evolution as a creative?

Miso Extra: Totally crucial! No one person is responsible for raising me. The good, bad and the divine are what made me who I am today and will continue to help evolve me.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

1. No better time than the present

2. Own being you

3. Help is out there you’ve just got to keep seeking the right people

Keep up to date with Miso Extra here and on Instagram

Find out more about how to become a shesaid.so member or Ally.

Artist Spotlight #7 : Bea Anderson

Bea’s earliest experience of music came as a three-year-old when her Mum placed her in front of an audience and asked her to sing. As she shares here, her musical journey since then has really formed itself as an extension of her development as a person. Her interest in timeless sounds and music with soul has guided her releases and collaborations, prioritising ‘authentic over current’. With her first release on 2022, ‘Mirror, Mirror’, landing on the BBC Radio 1Xtra playlist she looks ahead to her next single ‘Pieces’ and how she’d like to see the industry develop.

Bea Anderson

shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today?

BA: As strange as it sounds, I feel so far into my journey — yet it’s only just starting! It’s taken years of cultivation/experimentation to get to this sound so I am super excited about how I have been received. Guitar has always been key to my songwriting, hence why it’s usually the main instrument in my songs thus far. My EP was quite guitar based, but more so because I wanted to show the world how I make music and where it’s derived from. Moving onto my releases for this year however, everything is much more production based, and really shows my artistic influences.

shesaid.so: There are some iconic artists and creators who have inspired and influenced you (including Lauryn Hill, Solange, H.E.R). In your opinion, what sets artists like these apart?

BA:

“Timelessness! You could listen to these albums YEARS from today and they’d still be relevant, fresh and exciting. That same concept is literally what I strive to be, authentic over current, and timeless.”

shesaid.so: You had an exciting start to 2022 with lots of support for your beautiful record, Mirror Mirror. What did that mean to you?

BA: The support meant everything! I was quite nervous releasing Mirror Mirror as it was such a stand out track and not too current. I really wasn’t sure how it would be received, however, seeing how people interacted with the song was so heartwarming and a reminder to always stay true to myself and my music.

shesaid.so: ‘Pieces’ is next up! What can you tell us about the writing process of that song?

BA: So I started writing pieces in a virtual session. The producer, Jarom S’ua (US based), played the beginning of this beat and I literally fell in love with the tune over zoom! I wrote the first verse and chorus in half an hour and completed the song in a few days. That doesn’t always happen with music, but when it does it’s like absolute magic.

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

BA: I think there are SO many female music producers and beat makers of multiple genres, which is absolutely beautiful. It would be great to see those names as the lead producers of major artists, giving them the same amount of exposure as male producers in their field.

shesaid.so: Has community played a role in your evolution as a creative?

BA: Most definitely. Community plays a huge part in my why. My aim is to be a role model for young women and minorities to look up to and aspire to be like — encouraging them to dream big, regardless of their upbringing or surroundings.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

- Find yourself first and then allow your music to be an extension of that.

- Your journey is separate to everyone else’s, stay focused on yours.

- And, take your time, don’t rush baby!

Where you can find Bea Anderson:

Spotify // Apple Music // YouTube // SoundCloud

Instagram // TikTok // Twitter

Shesaidso

Music Industry


Artist Spotlight #6: SUCHI

In October, shesaid.so threw a party to celebrate our 7th Birthday, and were blessed to have it soundtracked by some brilliant new artists. One of these was SUCHI, a producer and DJ on the rise, who released her debut EP ‘Swift’ in December. A slick mature production, SUCHI’s sound is hard to categorise with an infusion of UK breaks, techno, and Indian elements creating something truly timeless and Global. Whether it’s hosting her resident slot on Boxout.fm, or taking over Boiler Room, SUCHI’s continued to impress. Now one of Mixmag’s ones to watch for 2022, SUCHI chats us through her background and inspirations.

Tell us more about your artist journey and how your sound has developed to where it is today?

I started out doing radio back in 2016 as I needed a musical outlet alongside my full time job in advertising. Through radio I started to learn how to DJ and found myself increasingly playing more club focused electronic music. It wasn’t until lockdown 2020 I started taking music production seriously. I had more time to learn Ableton and I had the right support and mentoring network that helped me out. Growing up in Norway, I was exposed to a lot of melodic and experimental electronic music and those early influences really stuck with me. Röyksopp, The Knife, Björk etc has definitely shaped the sound I’m into, whereas my Indian background has influenced my love for percussive music.

Who are some of the key artists and creators who have inspired or influenced you?

There are just so many. When I was around 12 I was obsessed with pop, R&B, hip hop and rap. Destiny’s Child, Lauryn Hill and the Spice Girls influenced me massively. Then I got more into Indie bands like Test Icicles and Bloc Party, but at that time I was also a huge fan of Nordic electronic artists like Björk, Röyksopp and The Knife. I’m also a massive fan of A.R Rahman and the way he modernised Bollywood music by using influences from disco, rock, funk and pop.

When it came to the creation of your first EP, what did you want to do with that release and what did it mean to you?

I wrote my first EP ‘Swift’ in the Yorkshire countryside during the second lockdown. I was in a transitional situation where I had decided to move back to the UK from NYC after leaving my full time job. I knew I wanted to pursue music but I had been putting it off for so many years. I was living at my boyfriend’s parents house while we were figuring out what to do next with our living situation. During this time I was freelancing and had more time to write music and learn production. I knew I had to release an EP that year and finally start my journey as a producer — so it was really important for me to have ‘Swift’ on a label I respected that also represented my vision as an artist. That EP definitely changed a lot for me.

We’re early into the New Year, what are you excited for in 2022?

For the past few months I’ve been working with a manager who has been so great to work with. I’ve got a single and a 2-track EP coming out in Spring and we’re also working on some amazing shows and festivals. I’m also currently writing music for my third EP. There’s possibly an India tour in the books too which I’m super excited about. I really can’t wait to get out and DJ to a crowd again.

We loved hearing your set at our Birthday party. What’s your approach to playing more chilled out spaces, versus the raves?

I find chilled places and warm up sets particularly tricky haha. You’ve got to keep in mind that people are there to have a good time, but also to have a conversation with their friends. I tend to go for more upbeat, happy tracks that work well in the background but also get you warmed up and movin if you fancy hitting the dancefloor. This is also a good opportunity for me to play other genres I love, like Brazilian boogie, Syrian funk, Indian disco and other gems from around the world.

shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

There are so many smaller collectives bubbling up. Promoters, bookers and radio hosts should focus on finding these sub scenes and include them on their platforms. I also think it’s important for the music industry to let go of preconceived notions of what people who look a certain way would play. Being South Asian doesn’t mean I’ll drop lots of Bollywood edits in my sets. Take the time to check out their sounds and you’ll most likely find talent that are incredibly skilled and have broad appeal beyond their close circle. Collectives like Daytimers are a prime example of showcasing a diverse spectrum of talent and styles within the South Asian creative community.

Has community played a role in your evolution as a creative?

Definitely. Being part of Daytimers has been really helpful in terms of getting opportunities and forging collaborations. If it weren’t for the collective, I wouldn’t have played my debut Boiler Room set which opened a lot of doors for me. Also you get access to people with all kinds of skill sets and talents that are on offer to help you out. We have a Discord channel where everyone can share works in progress, get feedback, share tips and also share opportunities.

I think collectives and communities like these are vital to be a part of if you want to evolve and grow as an artist.

We have a question for you from our previous artist Spotlight, MILCK. She would like to know: How do you balance times of active creation and times of passive rest in your process?

The number one thing that helps balance the two is to never force it. I consider myself pretty good with time management, planning out when to work on music alongside my freelance job. But sometimes you just don’t feel like it, and that is OK. Those days I just take a day off and do something completely unrelated to music. It’s important to be in the right mindset when creating, and forcing it will just lead to more frustration. Coming back with fresh ears and eyes on the other hand will make the active creation process much more fruitful and productive.

And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

1. Be patient and take your time.

I started out late and I felt anxious about how ‘far behind’ I was due to my age. In the end I had to keep reminding myself that I am doing this for the long run and it’s important to dedicate time in the beginning to learn and establish yourself properly. It’s about doing it for the love of the process, not the end result. This applies to learning music production and DJing but also finding out who you are as an artist.

2. Find mentors and collectives who share similar values to you.

Having a support network in the beginning was crucial, and still is! Find people who share your taste in music, can constructively feedback on your work and teach you new skills. Join collectives who create and share opportunities for each other.

3. Don’t compare yourself with others.

This is probably the hardest thing to follow. How can you not when there is so much talent out there. It’s important to have sources of inspiration and artists you aspire to be like, but comparing your success and skills to others can cause a lot of depression and anxiety. It’s important to give yourself the love and space to learn and not be so hard on yourself. Especially in the beginning. Tap into the artists you admire, ask for their tips, learn from their style, but never hold grudges or jealousy. That’s your worst enemy when it comes to feeling inspired, confident and productive.

Find SUCHI on:

RA

INSTAGRAM
SPOTIFY

SOUNDCLOUD

SWIFT EP BANDCAMP: https://coastalhaze.bandcamp.com/album/swift-ep

Shesaidso


Artist Spotlight #5: MILCK

Winding back five years, as tensions were brewing in the U.S., MILCK performed her song “Quiet”, surrounded by an acapella of other women. Such a personal message became the words many women needed at that time, “I can’t keep quiet”, and the song became an unofficial anthem of the movement. Now in the middle of writing two albums, we catch up with the artist on her approach to songwriting, staying free as a creative, and making the process more important than the outcome.

Tell us more about your artist journey and how your sound has developed to where it is today?

Music has always been a form of truth telling for me — As a child, songwriting was a safe place for me to express my desires, dissents, and delights about life. To this day, songwriting continues to be my favorite way of processing the more complex and challenging parts of life. I love how music helps me alchemize the anxieties of living into something sonically cathartic and hopeful.

I have always been able to hear melodies in everything- from the pitch of the coffee grinder to the rhythms that the closing car doors in the grocery store parking lot simulate. Sounds in the natural world can spur melodic or rhythmic ideas. Paired with intentional musical instruments, melodies and chunks of lyrics flow into my mind. Over the years I have learned to collect these ideas with as much diligence as possible. What I hear is very eclectic; I have a lot of different moods and energies that I can write in, so I have learned to find creative ways of honoring all my different sides, regardless of a capitalist market that desires for a definable style. Currently I’m writing two different albums- one is more gritty and cinematic, while the other is more organic and minimal. As I grow as an artist, I have learned to be as free as possible in the creation, while also being as intentional during the editing process. I understand the difference of phases, and have empowered myself with my own rituals that empower my unique flow.

Who are some of the key artists and creators who have inspired or influenced you?

Tori Amos

Glennon Doyle

Lao Tzu

John Lennon

Yoko Ono

Nina Simone

Audre Lorde

Dan Wilson

Kate Bush

Yumi Sakugawa

We’re talking to you on the 5 year anniversary of “Quiet”, which became the unofficial anthem of the women’s march in 2017. How did it feel to have written something which empowered and moved so many women during this great moment of protest?

As someone who feels quite a bit of anxiety and worry, this viral moment of “Quiet” was the most divine reminder for me to trust: To trust that my story is enough. To trust my inner voice that whispers to me. To trust that I’m not alone in my obstacles as a survivor, Asian human, and woman.

I also learned that when I mix self-healing with intentional storytelling, I can share in the healing with quite literally the world. Being able to witness something that my cowriter Adrianne Gonzalez and I created become something so deeply integrated into our culture’s yearning for healing has forever deepened my respect for the power of songs.

For a while, the high of being able to connect so deeply with people all over the globe also warped my standards for my other songs. The intense goal of writing more songs to become cultural anthems did freeze me up for a bit, no matter how much I consciously told myself to avoid that desire. I had to learn to go gentle on myself, and to remember that what truly was the gift was the beautiful process of honestly healing myself through the song. I’ve adjusted the goal post from “write global anthem to heal women” to “write song to heal self”, and it feels MUCH BETTER. Lol.

Now, I do my best to focus on the process, rather than the outcome.

What do you see the role of art being when it comes to politics and the ability to impact the world we live in?

In a capitalist driven culture that feeds on human beings becoming commodified worker bees for the benefit of a select few elite, I think art is a gorgeous practice for questioning the existing paradigm. Art is a crucial tool that human beings use to remind ourselves of our wildness and our worthiness. Art is a powerful reminder of our yearning to feel loved and free. Art is a powerful reminder of how unique we each are, while being so similar to each other at the same time.

In Tori Amos’s book Resistance, she reflects on how a radio DJ showed her a list of forbidden songs during the period of crisis after 9/11. Songs that had lyrics that could trigger people, like airplanes, etc. One of the songs that was banned from radio playlists was “Imagine” by John Lennon and Yoko Ono! Tori Amos speculates that the song was banned for being too powerful in its reminder for a possibility of peace during a time that the states was yearning to go to war.

Art has the power to open people’s hearts, which then more effectively opens people’s minds, priming large populations of people to act. Studies have shown that storytelling increases the amount of serotonin in the brain, which increases the likelihood for a human to take action. How amazing is that? Art sparks movements. Activists provide the fuel to keep the movements sustainable.

You’ve collaborated with many brilliant creatives. Amanda Gorman and Jordin Sparks to name a couple. In your opinion, what defines a strong musical collaboration?

A strong musical collaboration is a conjoining of artists who have had a lot of intentional practice with listening to and vocalizing their intuitions and instincts.

The more clear and honest we can each be with ourselves, the more clear and genuine a collaboration can be.

Amanda Gorman and Jordin Sparks are both very strong and intelligent women who have harnessed their ability to listen to their own instincts, which made it a joy to cocreate with them.

What can we expect from your forthcoming album?

I am learning to slow down to listen to and trust my instincts more and more, so I’ve been able to grow as a producer myself. As I grow as a producer, I have leaned into my curiosity with sonic textures. You’ll notice this album has a heightened level of sonic range, allowing my sense of angst and grittiness to cathartically unleash.

shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

“SLOW DOWN.”

When we rush, we often practice what I call “rushist” practices… Efficiency does not prioritize the nuances of humanity, so we need to slow down to update our contact lists. Despite the perceived financial “cost”… rather than looking at slower production schedules as you search for and train more BIPOC employees, I encourage all of us to look at it as a financial “investment” in creating more holistic and representative community at work.

You can learn more about MILCK through her Instagram @milckmusic and her website.

Artist Spotlight #4: Viktoria Modesta

t the beginning of her career, Viktoria Modesta was championed as the world’s first amputee pop star. Since then, Viktoria’s multi-faceted talents have seen her shine in an array of different artistic pursuits. From starring in the paraolympics closing ceremony, to a run at Crazy Horse Paris and a Rolls Royce campaign; it’s a wonder Viktoria has found time for anything else, so we are so excited to speak to her about her most recent music release, MOKSHA, the artist’s first music release in five years. (Music production by Los Angeles based producer Madeaux and co-written by Viktoria and and Grammy-winning songwriter Janet Sewell (Alesha Keys, Empire State of Mind)). Even with just a glimpse in to Viktoria’s imagination, her curiosity opens up whole new worlds of creativity to be explored…

photo credit: Jora Frantzis

shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today?

Viktoria: My path has been quite the rollercoaster! My ambitions of performance, music, and extravagant design as a lil’ girl were definitely met with the message that I was too ambitious, unrealistic and that everything I was going to try to achieve had no real blueprint.

Following my sheltered hospital upbringing in post-soviet Latvia and a move to London I really threw myself into self-education and became kind of a subculture explorer, drawing parallels between Hollywood and art films with real-life characters and culture scenes.

I did everything from art direction, styling, modelling, clothing design, beauty work, and everything in-between. But Music has always been constant — and the hardest somehow. I would say in my late teens I had an appetite to develop my music skills. When I was six I enrolled in a music school for a bit. I remember singing was like the most natural skill — it felt so right.

As I got into my teens I had an overwhelming feeling that everything that I was born with was not good enough and that whatever fictional alter ego I was going to create was going to be superior. I guess that was the driving force behind achieving a lot of things in the initial stages of my career. Thankfully that whole vibe did come and end. But I do wonder sometimes how many people adopt that kind of survival strategy to just feel ok, and find a refuge to overcome societal rejection.

In my early twenties, I was having a significant rise of my profile on the alternative scene, which was kind of underwhelming as I realized that I hit the ceiling of where that can go. That’s pretty much when I started working on my first EP. Sound-wise, my first few memorable influences were Prodigy, 2Pac and Eurythmics. To be honest my taste stayed pretty consistent between electronic music, heavy bass hip hop & R&B and pop vocal melodies, although my first EP had some Tarantino-inspired guitars.

The only thing that changed through time was the degrees of these influences and how I was feeling to express ‘me’ fully with sound. During the most alternative period, my obsession with hip-hop-inspired heavy bass was hard to surface. There was a lot of a cultural divide in my influences and taste. So I would say it took many incarnations and experiences to get to the current sound & stripped back visual of my record.

I had a very wild time becoming the architect of my body, pushing my influences of Avant-garde fashion and art films to the extreme with Prototype video and work with Alternative Limb Project.

I guess eventually I carved out a space for myself, my own lane, my own combination of things.

Eventually, many things that seemed impossible became imprinted in the fabric of post-disability culture, I got to part the waves which has been both painful and fulfilling.

shesaid.so: This is your first music release in five years — how do you feel?!

Viktoria: Mixed feelings haha, the intensity and focus it took to execute this record for 2 years is definitely overwhelming. I am not a big fan of fast consumption culture. Although I do appreciate the intensity of audio and visual hooks and memorability, the way artists, especially musicians are expected to have a factory of content and energy to me feels unnatural.

I guess an example of what I mean is that I have started telling the artistic journey of my record before it came out with the ‘One With The Ray of Light’ art film and will continue releasing content and multimedia collabs throughout this whole next year. My intention with music was always to lay out the soundtrack and a lyrical anchor point to the emotional creative corners I’m trying to explore so I very much intend to take my time.

shesaid.so: You’ve said your new release MOKSHA is about reinventing yourself. Where did this inspiration come from?

Viktoria: This record is a container for pain, hopes and prayers and questions as well as some stories of the heart. A lot of my work including this record comes from a learning and unlearning process of becoming who I am meant to be, documentation of feelings and intentions.

I think that this elastic way of thinking about your time on earth, destiny and uncovering of your true being following the breadcrumbs to the liberation of your essence has been helpful.

Creating is healing and that’s why creating isn’t always pleasant. Over the pandemic, I started working on my back tattoo which looks like a charge of energy, a metaphor for bringing the kind of charge that I experience from my early hospitalisation PTSD.

It was really important for me not to have much fashion or wear any prosthetics and be truly in my skin, the only accessories being organic shapes in artificial materials. The artwork for Moksha is still being released as an NFT project composed of animation, vfx still and 3D renders. I truly believe that the metaverse, the place where all of our digital traces exist, is a plane of existence somewhat linked to spirituality. The digital renaissance moment and the internal breakthroughs I was experiencing over the past year perfectly fitted the MOKSHA term which means ultimate liberation of the self.

shesaid.so: Can you tell us a bit about the writing process?

Viktoria: Setting the scene with the right collaborators for me is always key. I’m never that person who writes all the time, I enjoy writing and composing when I am working on a project and then I kind of tune into a different way of operating and different set of skills. I’m also someone that suffers from pretty bad dyslexia so I really love working with a songwriter that becomes an extension of me, finding words and rhymes that express what I’m feeling with impact. Words are definitely their own art form which is why for MOKSHA I worked with one of the most talented Grammy-winning songwriters, Janet Sewell. I knew she would connect with the visceral approach I’m in to. We gravitated towards each other in a very special way, like let’s guide the listener into the inner world and all hang out.

My most comfortable arrangement is when I focus on the melodies, key phrases and meaning and help shape the song as I visualize the narrative and who I am when I sing it. Sometimes it does lead to over-editing and I want it all to make sense right away... So having a caring and patient crew that is happy to come on the journey really helps. The other part is the music of course. It varies drastically how involved or not I am. With this record, I worked closely with my long-standing producer & friend Madeaux, who really knows my taste by now. I often go through his selection of beats, then we make additions and alternative arrangements.

Everything grows and evolves over the course of the song for sure, but I am excited to see what’s in store for me in the future as I move into more instant and digital expression and the metaverse and blend the traditional skills as a performer and art director with my digital manifestation.

photo credit: Jora Frantzis

shesaid.so: We know you also work with many other art forms. Tell us about your other art forms and how these connect with or feed into your music?

Viktoria: There aren’t many mediums I haven’t touched over the last decade. I really love expressing a multisensory story of a central character that informs other forms of creating, it has pushed me into developing many skills. I work at the front and behind the camera regularly. Physical performance through movement, singing is very close to me on a deep level.

I have enjoyed rehabilitating my body and pushing performance boundaries very much as someone who spent many years bed bound or unable to walk and exercise, doing extreme body training is invigorating. Like, look how far you have come, how you can master this biological entity haha. Art direction is my main other passion as I get to orchestrate a project or a story from a bird’s eye view. That ends up spilling over into many, many areas. I frequently curate a creative team, talent, work on marketing and branding, work on designs, styling and sometimes the production itself. But I also really love collaborating so these days I try to find like-minded people that are better than me and don’t mind me floating around the entire project and tweaking things as we go along.

I can’t ignore the more unspoken portion of my career of advancing post disability culture and social impact. It’s an odd place to be where on top of the obstacles you might face as a young amputee woman with no formal education everything you do ends up becoming a blueprint, or often analyzed by how it’s impacting the global landscape of what people think about disability.

I have had a lot of up and down feelings at times about becoming a representation for all people with disabilities, and while I fully love the fact that some of my work has been impactful on that level it is also a responsibility that comes with a lot of emotional baggage. I don’t believe in having heroes. I guess that’s what I’m trying to say. The less we put pressure on people to be perfect and idolize them, the more we can collectively view strengths and flaws in a more balanced way.

shesaid.so: Your bionic showgirl performance run at Crazy Horse Paris and your Rolls Royce campaign pre-pandemic: what do these moments mean to you as an artist then and now?

Viktoria: 2019 was iconic. All the skills I accumulated got to play at once like a symphony. I particularly loved these two projects because they are heritage brands that hold so much elegance and legacy, taking them on my trip to the future was a huge honor. Most importantly, that was a year where I truly got to be in charge, curating, designing, performing and steering big productions with a vision. It took so much trust and belief from those brands.

I genuinely believe those were historic moments in a fight for inclusivity.

shesaid.so: In your opinion, how could the music industry do better in terms of inclusivity and/or accessibility?

Viktoria: That’s a very tough question. Out of all creative industries, I find music is the most behind when it comes to accessibility and who gets to rise to the top. I genuinely hope that the huge wave of effort that’s taking place across the globe right now to make every voice visible and to hold people accountable for discriminating. But also the industry has been through hell and back. The way that music has been devalued, how a record that takes years and costs as much as a house can be expected to be out there for free. I think many people in the industry have a chip on their shoulder and working tactics seem pretty harsh in all of my experiences so far. I do however believe that the art of music will prevail and some form of regeneration will happen.

shesaid.so? We have a question for you from our previous featured artist: How do you feel as a citizen of the 21st century?

Viktoria: Honestly, I feel truly blessed. I look around and see so much good has been achieved since I was a kid; how many issues have been raised to the top. The opportunities, the knowledge at our fingertips and alternative ways of living, creating and making a living. The biggest thing now is for these micro-communities to keep the progress alive.

Visit Viktoria Modesta’s website

shesaid.so

Artist Spotlight #3: HER

Athens-based DJ’s Fo and VRGN come together to empower gender minorities in electronic music for World Pride. HER is the dual artist project from DJ’s Fo and VRGN, Fofi Tsesmeli and Virginia Vassilakou. Also doubling up as shesaid.so Athens chapter Directors, the DJ’s share dynamic B2B sets in the Greek dance and electronic scene. Regularly collaborating with Athens Pride, this year HER has been invited to participate in World Pride Malmö 2021. Here, the DJ’s share their love of and hope for the local and international music scene, what personal values guides their music, and more.

shesaid.so: Tell us about your artist journeys and how these came together as HER?

Fofi: I have been heavily involved in the music industry for the past 25+ years as a DJ, radio producer, consultant and music journalist in various media outlets, specializing in electronic music. I started DJing professionally when I was 16, so I experienced the difficulties that a girl had first hand, trying to make it in a (local) man-dominated industry, needless to say female DJs were a scarcity at the time — it was so difficult to find a role model to be inspired by, look up to, reassure in some way that there was a future, a possibility for a career out there for me. I had to work extremely hard, rely only on myself, constantly prove that I deserve to be there, belong there over and over (and maybe still do today), until I finally got to a point of being able to exclusively live by my profession.

Greece is quite behind in matters of equality, so at some point I decided that I had to give back, I did not want other people and especially girls having to go through what I went through to get somewhere. So, I created HER project. It was a very lonely ride at first, but luckily I met Virginia at a HER party. I detected her drive, our common values and ethos, which led me to decide to invite her on board. With HER project and our trajectory in music as starting points, we were more than excited to launch the Athenian chapter of shesaid.so in April 2020, elevating our initiatives and efforts on a wider and larger scale, belonging to a like-minded larger and international community.

Virginia: I started DJing and producing quite recently, my journey began in 2018 though I did listen to electronic music before that. One night I met Fofi at a HER party, where we discussed about the concept of HER as a female empowerment initiative in music. I immediately resonated with it, because I had experienced gender biased inequality and sexism from one of my mentors. HER felt like a safe outlet to me, and the fact that I am able to utilize my art to offer a safer space to minorities and do something good for our society is the utmost purpose. From then on I joined HER and along with Fofi we are trying to involve more and more women into it, and raise awareness locally. Until now there isn’t a similar initiative as HER in Greece, neither in electronic music nor in other genres. This is why we also initiated shesaid.so Athens, to reach out to the music industry cluster in general, including other genres and professionals beyond artists only.

shesaid.so: How did you get involved with World Pride this year and what are you looking forward to?

We regularly collaborate with Athens Pride, both as representatives of gender minorities, but also as members of the LGBTQI+ community. We are always on the lookout for new, inclusive collaborations. World Pride House in Malmo had an open call for proposals, and we decided to sent in a triptych, which included a livestreamed HER DJ set along with drag performances, a live HER DJ set with VRGN, and a very interesting panel discussion on gender equality in the music industry. We were extremely happy that all of them passed. At the discussion, we are hosting 3 brilliant speakers, event planner and curator, Mirca Lotz, from Germany, psychologist and gender equality advisor, Maria Rodriguez, from Spain and Dina Liberg of shesaid.so Sweden, all of whom gave us their own valuable perspectives on current issues and future actions we could all take.

shesaid.so: Can you describe the dance and electronic music scenes in Greece? How is the current representation of women, gender minorities and the LGBTQ+ community in this industry?

The Greek scene is buzzing — Athens is becoming a very interesting and intriguing art hub, which has been characterized as the “new Berlin”. However, the music ecosystem, as a whole, is light years away from the Berlin scene. Starting from the lack of basic state support and funds, legislations, unions, statistics, lack of professions such as artist managers, music marketers and communicators, label management, agencies, and more. Needless to say, the music industry is still not as equal and inclusive as it should be with minorities. It was only recently that the issue was even a matter of discussion — shesaid.so Athens organized the FIRST panel that addressed the subject in September 2020.

Representation of women is still not enough and the arguments range from “there aren’t enough women musicians to begin with”, “there is no equality problem, women are the ones who do not want a career in music”, to “currently the top DJs are women, so there is no need for gender equality initiatives” and more.

Greece lacks basic education on what gender stereotypes are, on what ways gender inequality appears, what actions, comments and behaviors spark inequality. It is really funny, until it was not anymore, there are many times that as HER project we have felt that we have to actually convince people here that there is a problem with equality in music.

At the same time, Greece is experiencing a huge societal crisis with a constant and very alarming rise in femicides and gender violence, especially during the pandemic, while the patriarchal system is still strong in our society. Therefore, gender initiatives are needed more than ever, and that does not apply only to music.

On a positive note, more and more people speak up, more women and minorities express their own experiences and there is less fear in sharing one’s own story. In In that sense and in order to shed light on the matter of equality in music, in early 2021 we started a video series called #HERwords, where we invite women DJs and producers to answer a few questions in a 5’ video, sharing their own experiences and advice.

Last but not least, in 2021 the #MeToo movement also made its “debut” in the country — it created a sense of shock in the general public, but at the same time it gave a tremendous feeling of strength, support and hope not only to the victims, who boldly went public with their stories, but also to women and gender minorities in general.

shesaid.so: In your opinion, how could the industry do better in any way for DJ’s and artists?

What we have noticed from our collaborations with international artists and professionals, as well as members of the shesaid.so community, is that even though the needs are the same, each country and region has a very different perspective in terms of equality in the music industry, and consequently the respective actions each one takes lead to different sets of milestones we need to reach, so as to achieve working in a safer scene.

Everything begins and ends with education in our opinion. Firstly, we need research and statistics — numbers to show what is really happening in each area and profession, to understand each society and then to set up a localized approach and a clear strategy based on local needs and current social situations.

Raising awareness is also a great starting point, by simply advocating for gender equality and sharing experiences. Digital outlets, like social media, have much power that we can all exploit in that sense. Storytelling has become so much easier now, and if one’s story can affect and change just one more person, then it can create a snowball effect. E.g. Rebekah’s #ForTheMusic campaign sparked discussions and gained followers ranging from artists, to promoters, to clubbers and more. This demonstrated a suppressed need, which surfaced and engaged several professionals in the industry, even though it was a bit strange that it took so long for it to happen — since it was a subject we were all discussing constantly behind the scenes -, but thank the Universe it finally did.

Taking this as a starting point and using the Morillo extremely sad incident as an example, we have to really think why it took so long for mouths to open, even though it was made clear that people knew, why we saw so many people standing by him and not the victims, in the first place, but also after his death. This has to change. We need to start talking more and on a wide scale about safe dancefloors and booths, we need more men allies. We know the problem, we need viable solutions.

Finally, actively supporting communities is also an action we can all take in our daily lives. It is not enough to remain impartial anymore. In order to improve the music industry we need to radically change our daily habits, behaviors, collaborations — we need to actively include minorities in shows, we need to actively protect them and support them, until there is no need to do so anymore.

shesaid.so: It’s exciting to think about the possibility of live gigs safely again. What do you enjoy most about performing live and what has been your absolutely favourite set to play during your career/s?

Fofi: I am an introvert, but very skilled at socializing. Music has always been the means to express my feelings through sound, vibrations and words. I have been doing this since I can remember myself, so it was extremely difficult for me to accept that new “normality”. I hold the longest-living residency at a club in the country, being the resident of Sodade2 for the past 21 years, so I did not only lose my outlet for communication, but also my coexistence with my friends and chosen family. I cannot pick one set as my favourite, I am blessed to have had so many. My latest favourite ones are the b2b sets by me and Virginia at Sodade, when after 4 am we usually set the club on fire, but also our performance as HER project at the first Sonar Athens.

Virginia: What I love about performing live is this non-verbal vibe exchange with the crowd, a give and take, while they are trusting us and letting loose to our music. We have had some of our best nights at a local club where Fofi resides, called Sodade, where we play for hours and experiment with house, electro and techno tracks, mixing genres and classic tracks, too. Also, our set at Sonar Athens is one that I will never forget! The stage, the people, the music, the honor of being part of Sonar, it was truly a night I will never forget.

Fo and VRGN, Sonar Festival

shesaid.so: Which personal value guides you most in the ways in which you approach your music and your career?

Virginia: I simply won’t do anything that makes me feel uncomfortable, disrespected, insulted, dehumanized. There is an inner voice, I believe we all have, that reminds us of who we are and warns us when we are about to compromise that. I lately listen to this voice more and more, and it tells me that I am enough for those who respect and enjoy what I have to give, and I would never compromise my values and dignity for anything further.

Fofi: Music is my life, so the way I approach music and my career is actually the way I carry myself in this world: with the utmost care and respect.

shesaid.so: What would you say is the most valuable benefit of being part of the shesaid.so network, for artists and DJ’s specifically?

The fact that we belong to this amazing global network that consists of exceptional people changing the game in the music industry, coexisting with extraordinary, talented, vigorous, dynamic and driven people, sharing the same mindset and ethos is actually a pure privilege and gift. shesaid.so is shaping the future that transcends the music industry and we want to help in that with all our being.

shesaid.so: We have a question for you from our last featured artist Sans Soucis: What is the album you would have loved to have contributed to/been involved with and why?

Virginia: I would pick “Rub” by Peaches. Peaches has been one of my favorite artists since I was young. As a woman, listening to an artist like Peaches, her strength, her expression, her I-dont-give-a-f*ckness, has been truly inspirational. Rub specifically, was published in 2015. It has brilliant lyrics, which are an ode to what is (still) happening today. I would absolutely love to have contributed with techno versions, distortions and beats.

Fofi: “Lifeforms” by Future Sound Of London. I consider it a pure piece of art, a pivotal moment in the electronic music history that shaped the things to come. I think that listening to it, when it was released, I could actually feel my brain being reprogrammed to another dimension. The way they stretched genres and combined ambient with techno is phenomenal. Plus, if I was a part of it, I would actually be in the studio with Elizabeth Fraser of Cocteau Twins and then die of awe silently and peacefully at the corner.

Fofi aka Fo is a leading figure in the Greek dance music scene. She has played at all major clubs in the country, shared the decks with several international DJs and she holds the longest living residency at a club in the country, being a resident of Sodade2 BackStage for the past 20 years.

Brimming with curiosity and passion for electronic music, Virginia aka VRGN is an upcoming talent to watch. Within 2 years she has already played in some of the biggest venues in the Greek scene, sharing the decks with both Greek DJs and international ones such and also performed at the first edition of Sónar festival in Athens, in a B2B session with Fo.

Shesaidso

Athens

Music Industry

Artist Spotlight #2: Sans Soucis

Ahead of her Instagram live performance this Friday on shesaid.so’s Instagram, London-based artist, songwriter and producer, Sans Soucis, she tells us about honing production skills, authenticity and the value of a support network. Interview by Sorrel Salb

shesaid.so: How would you describe the evolution of your sound since you started releasing music in 2018?

At the very beginning of my career, my sound was definitely way more intimate, I would say shy but impactful and powerful. I started writing when I moved to London 6 years ago and my experience as an immigrant shaped my first steps into songwriting. When I started releasing music in 2018, I tried to exorcise the inability to tune into my real personality and identity because of a language barrier with the help of songwriting, which was the best form of therapy at that stage of my life.

The more I got back in touch with myself and got out of my shell, which was in a way a second traumatic childhood, I started feeling more confident about my songwriting and I finally stepped into the world of production in 2019.
Since then, my motto has always been: be authentic, be bold and be patient. My sound went from confessional songwriting with jazz infused moments to alternative pop with droplets of r&b, jazz orchestral textures and electronica.

I now see my sound as an ever-evolving universe that moves alongside the message I’m trying to deliver. I see my music as a movie and this vision helps my creativity thrive.

shesaid.so: All your music videos have such a beautiful aesthetic! You were involved in the directing or creative direction of some of them. Can you tell us a bit about your process when creating visuals to accompany your songs?

Thank you so much! I’m so grateful for the wonderful creatives with whom I had the pleasure to work for my music videos.

It’s definitely worth working with people that understand your long-term vision.

I usually would have a core idea and that would help me select the perfect partners for a project.

I see myself as a creative director and I love working alongside other creative directors and stylists in order to achieve an aesthetic that is refined, reflective of my work and experimental. Moodboards and briefs are key in this process.

shesaid.so: You’re playing your first headline show in September which is really exciting and you mentioned that your tribe has grown during the past year since you last performed live. What’s it been like seeing your audience grow during a time where you weren’t able to physically meet them?

Yes, I’m so excited to finally play live!! It’s been too long, honestly.

I am genuinely curious to see real people and perform for them, cause the support has been unreal. I feel like I haven’t had a chance to properly celebrate all of these milestones with the wonderful people who have been sharing my music.

Performing is my way to relive those moments of hard work that lead to a music release with a light heart and a way to get a tangible feel of how my music has impacted people, which is a moment of exchange really. Having been a little while now, I do feel some sort of pressure, which is good. That’s why I’m working really hard to make sure I get to that day with the most wonderful giving and receiving energy.

shesaid.so: What do you enjoy most about performing live?

I thoroughly enjoy those moments when it feels like there is no boundary between me and my audience. When it truly feels like we are one. I can’t really describe that feeling of oneness, it almost seems like we are rewriting the songs together, in the moment.

I find it really special the fact that a complete stranger could care so much about something I create in my own private time, and their willingness to make that creation theirs. It is empathy in motion.

shesaid.so: How did the ways in which you create change during the pandemic?

I definitely feel like the pandemic helped me hone my production skills.

I spent way more time than I used to on my computer, trying to experiment with sounds and ideas that I was holding back because the live aspect of my project used to be my priority.

I feel so much more confident and I believe I gained a lot more clarity around the kind of music I want to deliver. I’ve been working on details and on finishing projects, rather than obsessing over writing new material all the time. It’s nice to take breaks from that kind of mindset.

shesaid.so: Could you choose one word to sum up the first half of your 2021 and explain why you’ve chosen it?

Support-network — it was a really tough winter and to be completely honest, I was really unsure about the amount of support an independent artist of my size would get through such a tough time in history. Surprisingly, I received an overwhelming amount of nurturing from my management and so many generous organisations — Youth Music, Small Green Shoots and iluvlive more specifically — who never made me feel alone. Without them, I really don’t know how my mental health and career would be doing today. It is extremely difficult to make your voice heard when the diversification of outlets through which we share art have been reduced to a handful of digital platforms. It also feels quite isolating.

I am really grateful for the human resources I was offered and I can confidently say that they made a huge difference in my life.

shesaid.so: What’s your biggest goal for the second half of the year?

100% Completing the writing and production of my debut album :)

shesaid.so: Which personal value guides you most in the ways in which you approach your art and your career?

Authenticity, which for me means being true to who I am. That’s the only reality I truly know inside-out.

Generosity, which is the ability and the responsibility to share once I create. It forces me to exercise letting go of things in life. A very healthy practice for the ego and a way to fight self-indulgence.

Acceptance, which is the ability to embrace who I am at any given moment. It allows me to be more appreciative of my work and also more compassionate and patient, especially when confronting myself with ambitious masterplans.

shesaid.so: What would you say is the most valuable benefit of being part of the shesaid.so network, for artists specifically?

Growing up in this industry sometimes makes you feel like you’re just a drop in the ocean, especially if you’re part of a minority group. The chances of your personal experience being erased by misogyny, anti-blackness, systemic racism and anti-queerness are exceedingly high nowadays.

That’s why I believe that organisations such as Shesaid.so, by amplifying the voice of women and gender minorities in music, can definitely raise awareness around how diverse communities are and how much more representation we need at higher levels. Eventually resulting in opening more doors for people like me.

shesaid.so: We have a question for you from our last featured artist Dope Saint Jude: What part of the creative process brings you the most joy?

I’m the most happy when I know whatever I’m working on has reached the end of its journey and it is perfect just the way it is.

It’s like looking at yourself in the mirror and finally being able to love every single bit of your inside and outside without judgement. Enjoying that vision of yourself is an acknowledgement of our existence that makes us feel confident in who we are and present for ourselves, whichever stage we’re at.

It is a moment of profound acceptance. It tells you where you are, where you’ve been and it creates space for where you could be.

Catch Sans Soucis this Friday 18th live on shesaid.so Instagram

Sans Soucis Instagram

Artist Spotlight Series #1: Dope Saint Jude

The shesaid.so Artist Spotlight is a brand new monthly series highlighting exciting artists from the shesaid.so community. To kick things off, we chatted to Dope Saint Jude about her artistic journey, the value of the shesaid.so community, and why she thinks artists need access to more information about the business side of the industry to help them progress their careers. The first in a new interview series, shesaid.so speaks to South-African artist, rapper and producer, Dope Saint Jude. Interview by Sorrel Salb

Hailing from Cape Town, rapper and producer Dope Saint Jude has crafted a distinctive sound and is known for her defiant, life-affirming perspective. Her powerful lyrics speak to audiences interested in the intersection of hip hop, queerness, and feminism. Since making her debut in 2016, she has toured Europe, the USA, and Africa, as well as having her music synced in a number of popular series and films. She spent 2020 working on new music in London so keep your eyes peeled for some fresh Dope Saint Jude tunes this year.


shesaid.so: You performed at shesaid.so’s first ever MEETSSS conference in 2019: the energy during your set was so powerful! Can you tell us about your artistic journey and development up until your 2018 EP ‘Resilient’ and since then?

I started making music in 2016 and released my first EP to Soundcloud that year. As things progressed for me, I realised that the majority of my audience and opportunities were coming from overseas. I started moving between the UK and SA in 2018 and released my Resilient EP supported by Apple Music. I spent 2019 touring and obviously 2020 was the pandemic, so I have been recording new music and plan to release this year. I have also been lucky to have a lot of syncs happen in this time, which supported me financially and took my project to the next level.

shesaid.so: There have been a lot of restrictions in London because of the pandemic. I have seen your #powerpoetry project through which you express your thoughts and feelings whilst under lockdown and I’m sure a lot of readers can relate to the topics you touch on. Can you tell us a bit more about that?

Being away from home during such a difficult time is challenging, so I relied on my creativity to get me through it. I did #powerpoetry to let off some steam while under lockdown. It was honestly just me going back to my roots of artistic expression, outside of trying to make a living, no motive other than to say what I feel. It’s a pure expression of what I was feeling at the height of the pandemic. I reflected on my family, my mother and grandmother.

shesaid.so: Last year you were involved in mentoring other female artists as part of a peer mentorship program. What was your experience of the process and how would you describe the importance of mentorship within the music industry?

I did a mentorship programme with Hypertribe and I mentored a talented young artist named Jenomé.

The experience was extremely fulfilling as I believe that we are at our best when we are in service to our community.

Working with a young artist who is where I was not so long ago reconnected me to my beginnings and made me feel extreme gratitude for how far I have come. I am confident that with persistence, self belief and resilience, one can achieve one’s goals.

shesaid.so: Which personal value guides you most in the music you create and the outlets where you direct your energy?

Honesty. I believe it is so important to be authentic when I create. I can’t lie in my music. I am guided by the need to find my truth. Music is like therapy to me. I keep digging beyond the surface until I find my truth.

shesaid.so: What is one issue within the music industry which you hope to see change in the future?

I would like to see information about the business side of things being more accessible to artists. I was lucky to attend a seminar [through Apple Music and Platoon] where a lot of topics such as licensing and publishing were explained. I am also lucky to have a manager who is transparent about these things. However, this information is not easily accessible to artists and it makes artists vulnerable to exploitation.

The responsibility lies with both the artist and the industry to change this. Businesses and organisations should offer more information about what deals look like and artists should make an effort to really educate themselves on the business basics.

shesaid.so: What is the biggest lesson you learned in 2020?

I learned that comparison is the thief of joy. During the pandemic, I took a break from social media to focus on myself. I realised that I had been comparing myself to my contemporaries and this often made me feel inferior. I have learned that I am running my own race, crafting my own narrative and building my own journey that has nothing to do with any one else. This realisation has brought me a sense of freedom and joy.

shesaid.so: What’s your biggest goal for this year?

My goal for this year is to increase my revenue streams. As a music artist, I did not initially realise all the opportunities that existed to make an income beyond live shows. I have been earning money from sync, streams and royalties. I would like to build my business beyond this while staying true to my creativity.

shesaid.so: Who is an artist you’d love to shout out as a one-to-watch for 2021?

The artist I mentored- Jenomé

shesaid.so: How has being involved with the shesaid.so network helped you, either in your career or personally?

I have met a lot of women in the industry through shesaid.so and also made use of the resources the network provides. I have been able to network with other artists, curators and producers because of the network. Most importantly, I feel I have a support base of like-minded women [whom] I can count on who quietly support each other and who walk the walk.

Instagram: @dopesaintjude

Website: https://dopesaintjude.com/

Listen to Dope Saint Jude’s latest single Go High Go Low.