Mentoring Program

we.grow with ALLIES Mentoring Program Launch: FMLY Agency

We are excited to announce our new monthly micro-mentoring initiative, we.grow with ALLIES, a speed-dating-style program that provides shesaid.so members with short-term, one-on-one mentorship from experienced industry professionals.

Mentors are hand picked from our vetted list of corporate ALLIES which includes companies across all areas of the music business and other related fields. Each month, shesaid.so members will have exclusive access to one-hour, one-off mentoring sessions with a mentor from the selected ALLIES member.

we.grow with ALLIES is inspired by the incredible work we have done as part of our mentoring programs and a desire to scale mentorship to as many members of our community as possible.

To kick things off this month, we have invited FMLY Agency, a leading independent booking, management and talent development agency based in the UK. As a shesaid.so member, you will be able to book your 1h mentoring session with one of the 4 mentors provided by FMLY: Amber Brzeski, Agnese Daverio, Jule Konrad and Alasdair Howie.

This program is a shesaid.so-led initiative, designed to to scale mentorship to as many members of our community as possible.

Head here to learn more about how the program works.

we.grow at ADE 2023 Mentorship Program presented by shesaid.so and ADE Lab

We are excited to renew our partnership with ADE this year with activities that include a mentoring program for 40 mentors and mentees of all genders and an official shesaid.so space as part of the ADE Lab program on Thursday, October 19th.

we.grow at ADE 2023 is a mentorship program presented by shesaid.so and ADE Lab that connects mentors from the shesaid.so community with mentees selected by the Amsterdam Dance Event team.

This year, the program will focus on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023: Artists, Producers, Mixed Media and Music Professionals.

The program will feature a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.

The 40 participants will gather for the first time at ADE on Wednesday, October 18th as part of a private event for mentors and mentees powered by Meta.

The we.grow Mentoring Program is open to all genders with priority given to people from underrepresented communities and disadvantaged backgrounds.


we.grow at ADE 2023 mentors

  1. Bailey Greenwood (Agent, WME)

  2. Cristina Lazic (Producer/DJ, Lazic Records)

  3. Drew Lam (Artist Services, Platoon)

  4. Evie Thomas (Head of Marketing [Dance], Atlantic Records)

  5. Jameson Thomas (Artist Manager, IAMJT)

  6. Kelly Staa (Editor in Chief, Cosmopolitan NL)

  7. Kenny Eshinlokun (Founder, Taboo/Black Music Summit) 

  8. Liz Miller (Artist Partnerships, Meta)

  9. Lucy Andrews (Brand Partnerships, Ballantine’s)

  10. Lucy Atkinson (Agent, Earth Agency) 

  11. Maria Panayi (Music Marketing Lead, TikTok)

  12. Manuka Honey (Artist)

  13. Melissa d'Engelbronner (Head of Audience Strategy, Fuga)

  14. Natacha Bouchon (Booking assistant (Dskonnect) Stage manager (Nitsa) Host (Primavera Sound)

  15. Nicola Murray (Global Culture Marketing Specialist, M&C Saatchi Sport and Entertainment)

  16. Romy Harber (Global Head of Dance & Electronic, Believe) 

  17. Sonya Okon (Head of Digital, North America, Ultra Publishing/Helix Records/Payday Records)

  18. Tiffany Calver (Artist/DJ, BBC)

  19. Whitney Wei (Editor In Chief, Resident Advisor)

  20. Yasmin Leung (Label Manager, Ghostly International / Spectral Sound UK & Europe)

We are excited to return to ADE and create an environment where the global ADE and shesaid.so communities can connect, learn from each other and experience the latest trends in music. shesaid.so Founder, Andreea Magdalina, states:

“The shesaid.so space and mentoring program we.grow at ADE 2023 will give ADE attendees the opportunity to engage with ideas and people that are guided by values rooted in innovation, equity & intersectionality.

Mentor/Mentee Commitment

  • Read through & apply the information from the mentoring guidelines we share with you prior to their engagement.

  • Attend shesaid.so events at ADE if logistically possible.

  • 3h of mentorship: spend at least 1h together throughout your ADE attendance and 2h after ADE (3h in total between October 18th and December 31st, 2023).

Applications are now closed and mentees have been selected.

shesaid.so x MPA: Coaching for Progress

The MPA and shesaid.so have joined forces to present Coaching for Progress – a coaching/mentorship scheme targeting mid/senior level established music publishing executives on the verge of moving into senior leadership roles.

Coaching for Progress aims to elevate our mentees through coaching and, as a result, diversify boardrooms.

The programme has been designed to promote women into senior management positions because of historical discrimination that has led to male-dominated C-suites.

Please apply using this link by Wednesday 15th March.

You will be contacted if you have been selected to be part of our first cohort of Coaching for Progress by the MPA x shesaid.so.

5 successful applicants will commence with the 4-month programme from March 2023 until July 2023. The 5 successful applicants will be paired with a carefully chosen and well-suited mentor to coach them through the 4-month programme. Both mentee and coach will be provided with training and given handbooks to guide the relationship in order to get the most out of it. If you fit the criteria below, please respond to our questionnaire in the link. A minimum of 2 years experience in music publishing, including sync, A&R, copyright, sampling, and business affairs.

Protected characteristics: people representing age, disability, gender reassignment (being an individual who is 'proposing to undergo, is undergoing or has undergone a process or part of a process to reassign their sex'), marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex (being a man or a woman), and sexual orientation (LGBTQIA+); Aim to step into a leadership role.

we.grow x Power Up Mentoring Program 

We're joining forces with POWER UP - an ambitious, long-term initiative which supports Black music creators and industry professionals and executives, as well as addressing anti-Black racism and racial disparities in the music sector.

POWER UP are calling for an experienced and diverse cohort of mentors to volunteer and get involved in this mentorship scheme, focusing on mentoring outstanding Black music creators and professionals who are at a crucial career tipping point. The mentorship scheme will run in tandem with the POWER UP Participant Programme at the beginning of January 2023, and shesaid.so are the mentoring partner and mentorship managers.

To achieve our aim, POWER UP X shesaid.so are looking for acclaimed music professionals, both creators and executives, to mentor and coach future industry leaders.

If you have a deep understanding of the barriers faced by Black music professionals; extensive experience within your area or a specialist skill set, please apply through the link below. POWER UP X shesaid.so recommend mentor pairs dedicate 2 hours per month to the 4-month scheme.

Mentors will be matched with mentees based on experience, aims, needs, background and requirements by a panel of mentoring experts from shesaid.so. Training and support will be provided alongside regular check-ins with your shesaid.so mentorship manager.

To register and join our cohort of Mentors for shesaid.so and POWER UP to choose from, please complete the following Google Form by close of play Monday 28th November 2022:

POWER UP x shesaid.so | we.grow Mentor Form

she.grows at ADE 2019

The she.grows mini-mentor scheme run by shesaidso.ams, ADE University and ADE Beats October 2019 during Amsterdam Dance Event was a big success!

Check out the official video in collaboration with ADE University and ADE Beats:

she.grows mini mentoring scheme at ADE 2019 highlights

Introduction Breakfast for Mentors and Mentees

The she.grows program aims to broaden aspirations beyond the traditional roles and is focused to provide a safe and confidential space to help others make positive, informed choices about their careers.

she.grows aims to raise and broaden participants’ career aspirations, negotiate barriers to career progression and the workplace, and equip them with the skills to navigate challenging ideologies and issues of identity and belonging in the working world. With a total 15 mentor/mentee pairs, the scheme established new connections, opportunities and inspiring talks for everyone involved.

Amongst the mentors, different countries like US, UK, Sweden, Norway, Germany, France, The Netherlands and India were represented, presenting a divers range of experienced professionals, as well as a wide variety of areas of expertise; from Label Management, Artist Management, Bookings, Events, Festivals, Publishing, PR & Marketing, Songwriting and Sound Engineering.

The young professionals, aged 20 to 28 years old, were teamed up with their own mentor for a period of 5 days to experience the unique music conference and festival of Amsterdam Dance Event together.

Kicking things off with an Introduction Breakfast at Wednesday the 16th of October, all pairs got the chance to meet in person for the first time, and discuss their aims and goals for the upcoming week. The rest of the conference week, couples were free to plan their own meet-ups and focus on networking, communication and knowledge exchange in the broadest sense possible. Sunday marked the final day of the program, where both mentors and mentees came together at our ADE Hangover event to wrap up what was an inspiring and motivating week for everyone involved.

We spoke to the mentors and mentees to see how they found the programme.

“Extremely productive, fun and exciting experience, can’t wait for the next one!” — Meli Rodriguez [ Mentee, Costa Rica ]

“Great organization with great opportunity to meet new people of different levels, areas and territories!” — Thea Nordqvist, Head of Label at Amuse [ Mentor, Sweden ]

“Honored to be selected to share my experiences/knowledge within the music industry with the next generation of female music professionals. So happy to see the excitement and eagerness of these kids and proud to see so many great women stepping up to build their careers in music. Onwards and upwards we go!” — Justine Servais, PR & Marketing Manager at Armada Music [ Mentor, NL ]

“Incredibly inspiring!” — Tamanna Mordani, Co-Founder Envision Events [ Mentor, India ]

“Alongside my mentor, every person that I encountered during this week that was in some way affiliated with SheSaid.so was super open to connect, give advice and inspire. she.grows has opened me up to a warm and open network that is there to support each other, and I am so grateful to now be a part of this!” — Robin van der Heijden, Art & Economics Graduate [ Mentee, NL ]

“I met Justine Servais at Armada University on Friday and got to tag along to a network event she had to attend and Armada Invites later that night. I got to meet a lot of her colleagues and people she works with and got the full tour around the Armada office. It was super inspiring to get an insight in the overall vibe that hangs around the place! I also found it very informative to get a look into what her work as a PR-manager entails during a week like ADE.” — Robin van der Heijden, Art & Economics Graduate [ Mentee, NL ]