shesaid.so Mix 042: Ms. Mada

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so Mix series continues this month with Ms. Mada, the Filipino-born, Miami-raised DJ virtuoso whose residency at Miami’s vaunted Club Space has made her an internationally sought-after selector.

Ms. Mada’s taste blends the Latin American influence of her childhood neighborhood, R&B/hip-hop classics heard on the radio, and local electronic music genres such as Miami Bass and Miami Freestyle - a combination that invokes a diverse map of the DJ’s vibrant Miami upbringing, This dynamic, home-sprung sound has led to performances at American festivals such as Ultra Music Festival, EDC, III Points (where she played a Boiler Room set), Splash House, Hard Summer, and Time Warp, as well as international festivals such as EXIT (Serbia), BPM (Mexico), and BAUM (Columbia).

Ms. Mada has solidified her place in the soundscape of Miami, opening and closing for many of today’s biggest names in electronic music. We caught up with the DJ ahead of her debut at the club night series The Warehouse Project in Manchester, UK.

Tell us the story of how you fell in love with music.

I can say that my earliest memory of actually falling in love with music was listening to Aaliyah - “Are You That Somebody”. I became obsessed with this song. Wanting to learn the lyrics so I could sing along whenever it spontaneously came on the radio. I wasn’t able to buy the single either because I didn’t know how or where to look, so I had to sit by my stereo with my empty cassette tape and hit record when I heard the intro coming on. This was right around the time I started to become more interested in listening to Hip-Hop and R&B right before I was exposed to dance music.

How has your community, background or upbringing influenced your sound?

I grew up as a Filipina in a predominantly Latin community, so I was exposed to all sorts of Latin American music— salsa, merengue, bachata, vallenato, cumbia, etc. Then there was everything else on the radio with Miami bass, freestyle, and the usual Hip-hop/R&B radio hits of the time being played in between. I always tell this story of how the turning point for me diving headfirst into electronic music was when my neighbor handed me a George Acosta CD when I was about 10 years old. However, I also think growing up in Miami was so enriching that without me even realizing at the time, the music of my adolescence would lay my foundation and eventually pave my way towards electronic music.

Who or where do you draw inspiration from?

I don’t have a particular source, but I will say that my DJ contemporaries turned friends inspire me a lot. Most of my friends are artists in their own right and we all share different tastes, but the way I can just nerd out with them about music is one of my favorite things.

Is there a theme to your mix? What can listeners expect to hear?

There’s no real theme to my mix except for the very last two tracks. I had to include some Miami staples. You’ll hear tracks by Austin Ato, Sweely, Moglis, MADVILLA, Planet Soul, and a classic that I consider as one of the soundtracks of my youth. (:

What are you currently working on, and what are you looking forward to in 2022?

Currently, I’m trying to get around to mastering my own tracks for release. I’ve been traveling on and off almost every week since July, but I’m not complaining. I’m really fortunate. As of right now, I’m really excited to check this one off my bucket list. My debut at Warehouse Project in Manchester for Music ON on November 18.

shesaid.so space at ADE 2022 // powered by ZORA

The shesaid.so space at ADE 2022 powered by ZORA will feature a full day of programming on Friday October 21st at Lynk & Co’s flagship Amsterdam Club located right in the middle of all the ADE action.

The first half of the day will include activities related to the mentoring program as well as public facing talks, networking and electronic music. The second half of the day will exclusively focus on web3 discussions, performances and networking - plus a music NFT gallery and other interactive exercises designed to educate and showcase what’s possible within the web3 ecosystem.

Our goal is to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning. The program will reflect some of the most ardent topics from the shesaid.so world - including diversity & inclusion as well as more industry-facing discussions. Last but not least, the space will highlight initiatives and creatives curated from the community and provide promotional opportunities for showcasing talent.


RSVP is required

https://par.tf/EGu7

Lynk & Co Rokin 75 1012 KL Amsterdam


Program Outline


11am-11:45am

Meta x Music Masterclass

  • Open to ADE Pro & Lab pass holders

  • Learning/Education

Description: Meta’s Artist Partnerships (Liz Miller) and Label Partnerships (Josh Nicoll) will run through all the latest best practices for Facebook and Instagram, including a run-through of our current music products and a quick look into our work in blockchain technology and the metaverse.


11:45am-12:00pm: Networking


12:00-12:30pm

AMA: Record Labels, DSPs & Publishing

  • Open to ADE Pro & Lab pass holders

  • Q&A format

  • This session will allow the audience to ask questions directly from our guest speakers.

  • Speakers: Liz Miller (Meta), Bina Fronda (Ultra Records), Isla Fabinyi (Sentric Music Publishing), Panos Polimatidis (Head of Artist Relations UK, Believe), Andreas Rizek (Head of A&R, North America, Ultra Publishing).


12:30-12:45pm: Networking


12:45-1:15pm

AMA: Agents & Managers

  • Open to ADE Pro & Lab pass holders

  • Q&A format

  • This session will allow the audience to ask questions directly from our guest speakers.

  • Speakers: Sarah Stam (Set The Tone); Lucy Atkinson (Earth), Jameson Thomas (IAMJT), Melanie McClain. Eva Greene (Black Acre); Alexandra Hale (Higher Ground); Hannah Shogbola (UTA).


WEB 3 Programming Kicks off

1:15-2:30pm:

Music NFT Gallery + Wallet Onboarding + Special NFT showcase & discussion TBA


2:30-3:15pm

Workshop: ZORA presents: Enabling Decentralised Music Communities; hosted by Kaitlyn Davies (Refraction)

  • Open to ADE Pro & Lab pass holders

  • Learning/Education

Description: From DIY venues to major record labels, community-building currently stands as one of the most difficult, rewarding and profitable means of being a music practitioner, particularly in the age of social networks and streaming platforms. Emerging technologies promise artists and fans new models for funding and participation but often add value back to the tech companies rather than the communities they claim to support. Could decentralised infrastructures offer music makers and maintainers more sustainable alternatives? Join RefractionDAO and ZORA for a crash course on web3 basics for music communities.


3:15-3:30pm: Networking  


3:30-4:00pm

AMA: What the hell is Web3?

  • Open to ADE Pro & Lab pass holders

  • Discussion/Debate

    TBD speakers: Michail Stangl (ZORA), Kat Young (ZORA), Kat Rodgers (Water & Music) & Cece Palmquist (beta.catalog.works).


4:00-4:15pm: Networking 


4:15-5:00pm

Web3 Artist Interview

In conversation with Richie Hawtin & Portrait XO; hosted by Andreea Magdalina (shesaid.so)





5:00-7:30pm

Web3 Mixer

  • Open to all with RSVP

  • Networking 

  • Free drinks

  • Live AV performance by Portrait XO

  • shesaid.so DJs: SUCHI & Karen Nyame KG

we.grow at ADE Mentoring Program 2022

In 2022 the shesaid.so x ADE mentoring program is back under a new, inclusive name, we.grow at ADE. This year five mentees from the electronic music sphere and five mentees with a more specific focus on the web3 space will be invited along. Mentors are curated from the global shesaid.so community and mentees are invited to apply via the ADE website.


Program Outline

  • 10 mentors & 10 mentees (5 electronic music + 5 web3)

  • 1 Mentor handbook

  • 1 Mentee handbook

  • 1 Mentor/Mentee training session

  • 3 private events

Mentors & Mentees

This year we are excited to invite 5 mentees from the wide electronic music space and 5 mentees with a more specific focus on the web3 space.

The web3 track of the scheme will take place in partnership with ZORA - The open protocol to buy, sell and curate NFTs on Ethereum. We feel particularly aligned with them as a partner, as reflected by their Manifesto.

Web3 is a growing technology area that is changing the music industry as we speak and it is our desire to educate our community about opportunities within it and offer them the chance to learn from the best leaders in this space.

For the regular electronic music track of the scheme, we teamed up with YouTube Music and Meta to host a kickoff and a closing brunch events for mentors and mentees. This is an opportunity for us to create connections for the we.grow participants to these powerful companies. 



Mentees! Apply for a chance to be selected in the program here!

Submission period has been extended to Thursday, Oct 13th

Please note that after sign up, the shesaid.so team will pick 10 lucky mentees to follow this years' we.grow mentorship. Mentees will be contacted on October 14th.

Hispanic Heritage Month

shesaid.so honors Hispanic Heritage Month, featuring stories of industry leaders. Curated by Maria Gironas

Alongside our friends in the US, we’re excited to be celebrating Hispanic Heritage Month! We partnered up with shesaid.so community member Maria Gironas to spotlight stories of premiere music industry pros from the Latinx community, digging deeper into the various cultures that exist and influences that make them who they are today. They’ll be sharing their favorite artists, family traditions, and more of what it means for each of them to be Hispanic/Latino/Latinx. 

Check out all of the video features on our socials (from Thursday, Oct 6 - Friday, Oct 14) and see below for quick snapshot interviews to get to know them even more!

Maria Gironas

Maria has followed two north stars throughout her career: elevating marginalized communities and empowering creatives to embrace technology. Over the past 10+ years, these pillars have guided her career through companies that span the entertainment and tech industries such as Reybee, Fender, YouTube, Q&A, Human Re-Sources, and now Reddit. Through her own company – Cool Shit, Cool People – she continues these missions by working on artist development, talent relations, and integrated marketing with clients like Wide Eyed Entertainment, Casper, Downtown Records, VLVT Tree and more.



Questions

What’s a song that best represents you?

Woof hard one but the first one that came to mind was "So Hot You're Hurting My Feelings" by Caroline Polachek. It's a sad banger and I think that best describes me.

What’s one of your favorite family traditions?

Instead of Christmas Day, my family celebrates Christmas Eve. We stay up all night until midnight and countdown until Christmas Day and we all hug and kiss each other then immediately open presents. We also do Minute To Win It challenges and a talent show so we all stay up, haha.

What’s one secret or piece of advice you have for anyone who’s Latinx wanting to enter the industry?

When I started saying I wanted to work in music, I kept getting "you should work in Latin music." It's important for Latinos to be representatives in the Latin music market, but I also think it's lame to pigeon hole someone. I want to work on everything, metal, rock, pop, latin, jazz and more. My advice is don't let anywhere tell you where you fit in.

Favorite dish?

I'll go with a Bolivian one: Silpancho. It's like a steak milanese with rice, fried potatoes, tomatoes, onion, and an egg on top. My Mom makes it better than anyone and will fight anyone who says otherwise.

What’s your dream?

Enjoying the ride to live up to my potential. What is that you ask? Still figuring it out, and that's okay. Trying to remain present and savor this great life.

Who’s your favorite Latinx artist right now?

Angel22, no question. They are the future and the now of Latin music.

What is something unique about your nationality you want people to know?

Although not the most talked about of Latino’s, Bolivians are an extremely rich culture of people (maybe I’m biased). But the facts are the country recognizes over 30+ languages spoken, we have cholita wrestling (look it up it’s sick), and over 60% of the country is indigenous.

Socials

Instagram: @mariagironas

Twitter: @MariaGironas

LinkedIn: https://www.linkedin.com/in/mariagironas


Dani Sala

Dani Sala has been behind the scenes creating cultural moments with artists, producers, and songwriters for 5+ years. Based in Los Angeles, she’s an Artist, Writer/Producer Manager for Wide Eyed Entertainment which is best known for working with creatives like Julia Michaels, Becky G, Di Genius, Elena Rose, and ANGEL22, amongst others. Prior to those roles, she was a day-to-day artist manager, studio manager, along with completing internships across marketing, streaming, and sustainability at places such as Universal Music Group, Coca-Cola FEMSA, and more. Dani is also currently an A&R consultant for Atlanitc Records.


Questions

What’s a song that best represents you?

Follow Your Arrow - Kacey Musgraves

What’s one of your favorite family traditions?

Every single Sunday, my whole family gets together at my grandparents’ house in the countryside in Colombia. It’s one of my favorite things about being home.

What’s one secret or piece of advice you have for anyone who’s Latinx wanting to enter the industry?

Don’t put a ceiling on yourself. I genuinely think you can do anything you set your mind to by working hard, caring about what you do, and being a good person. Don’t limit yourself because of your background - I’ve never thought less of myself because I’m a woman or because I'm Colombian. And if anyone has done it for me, I have blinders on; I’m living my life and working for what I want. Help people win and surround yourself by people who want to see you win.

Favorite dish?

Sushi (don’t tell me I’ll get sick of it, I lived in Japan for eight years 😜)
What’s your dream?

The life I’m living. I work in music for a living, I’m surrounded by the best people who want to see me win, and I get to help artists grow and make fans’ dreams come true… it’s all I’ve ever wanted.

Who’s your favorite Latinx artist right now?

I would’ve been more original, but I just went to his show, so I need to say Bad Bunny.. Such an inspiring story of a Latino breaking every single barrier and becoming the biggest artist in the world. It gives me chills. I hope everyone gets to see him live - truly a life-changing experience.

What is something unique about your nationality you want people to know?

 We’re very sarcastic and always try to add humor to everything :)

Stephanie Leyva

Focused on empowering connections between content creators and music artists as the Director of Partnerships at Thematic, Stephanie Leyva leads the charge in innovative music discovery through social. She works extensively with creatives on the site to ensure success digitally, on the platform, and support their initiatives.

Stephanie has led numerous trending music-driven influencer marketing campaigns for “Sunroof” by Nicky Youre, “Glitter” and “Supalonely (feat. Gus Dapperton” by BENEE, “Checklist (feat. Chromeo)” by MAX and so many more. She’s worked alongside various labels such as Universal, Republic Records and Sony Music.


Questions

What song best represents you?

The song that I feel best represents me, especially during this Hispanic Heritage Month would be "El Sinaloense." This song represents my family's roots in Sinaloa, Mexico and makes me feel proud to be Mexican. 

What's one of your family traditions?

One of my favorite family traditions is drinking cafecito with my family on Saturday mornings! This is something we've been doing ever since I can remember and something I look forward to on Saturday mornings when I'm in town. Our family that lives in the area, tia's and tio's come over early morning and we drink coffee together in our pajamas while sharing in a conversation. 

What's one secret or piece of advice you have for anyone who's latinx wanting to enter the industry?

One piece of advice for anyone looking to get into the music and creator tech industry would be to use your differences as LatinX as a differentiator to stand out! Share your differences with your employer or potential employer and share how those differences will help you achieve success in the position or field. Use your understanding of those cultural nuances to identify opportunities for the company to help them communicate better with their users. 

Favorite Dish? 

Pozole for sure! I can't get enough of this Mexican dish. I can have this anytime of year and would never get tired of it. 

Who's your favorite LatinX artist right now? 

Karol G! She's so luchona and inspiring and just breaking records left and right. She's someone who is so talented and empowering to our community. 

 What is something unique about your nationality that you want people to know?

Something unique about where I'm from in Mexico (Sinaloa) I would say is our love for Seafood and specifically a dish called Aguachiles. It's a spicy seafood dish that is most enjoyed on a hot day!


Erika Montes

Erika Montes is a music executive who has worked with today's biggest artists at companies like SoundCloud, Fuse, and Island Def Jam.


Questions

What’s a song that best represents you?

At this very moment in my life Marc Anthony’s “Voy A Vivir” fits me perfectly. It’s about enjoying your life moment to moment. One foot in front of the other. What good is this life if you’re not living it? 

What’s one of your favorite family traditions?

My mom and i do a trip every year, even during COVID, we managed to somehow make them happen. The most special one was when we traveled to Mendoza, Argentina where my father’s family is from so I can have a deeper connection to that side of my family tree. 

What’s one secret or piece of advice you have for anyone who’s Latinx wanting to enter the industry? 

The first thing I always say is be kind to everyone you meet and no position is too small (a foot in the door is a step to get into the rooms you want). I got into this industry because a friend of a friend was looking for an A&R Assistant. A&R wasn’t what I was looking to do, but it allowed me to get in, get some experience, and meet some of the players.

Favorite dish?

Hands down… I love peruvian food and Lomo Saltado is my favorite!

5. What’s your dream?

I want to break barriers.. I want to be the first Latina to head a label or head up a business in the music world. 

Who’s your favorite Latinx artist right now? 

Bad Bunny!

What is something unique about your nationality you want people to know?

I grew up in Ecuador until I was 7 and I picked up an early love of music (along with poetry) because my grandmother and my mom would play Julio Jaramillo, who is the most famous singer-songwriter from Ecuador for a genre called Pasillo. The lyrics are poetry set to music and you sing them from deep down in your soul.


Alessandra Alegre

Originally from Lima, Peru, Alessandra moved to Nashville, Tennessee in 2012 to attend Belmont University and graduated Summa Cum Laude in May 2016 with a B.B.A in Music Business. During her last semester, she landed a job as Royalty Coordinator at Tri Star Sports & Entertainment Group, an entertainment business management firm based in Nashville and Los Angeles. During her six years with the company, Alessandra was quickly promoted, eventually leading the Royalty Department as Senior Manager.

Currently, Alessandra is the Director of North America Tracking and Analytics at Universal Music Publishing Group. The North America Tracking and Analytics department ensures revenue collection and maximization within both the United States and Canada for deals signed worldwide. In this role, Alessandra is responsible for managing a team that analyzes income from US and Canadian sources, assists in income forecasting projects, works with the Global Tracking and Analytics department to ensure collections are in line with expectations, and reports trends from top music and video streaming platforms.

In addition to her responsibilities at UMPG, Alessandra has been heavily involved in the Nashville community and was until recently, the President for Conexion Next, a young professionals organization that provides members with personal development opportunities and volunteer initiatives that are focused on inclusivity, diversity, advocacy, and the work of Conexion Americas (a non-profit based in Nashville, Tennessee dedicated to supporting the immigrant community in Tennessee). She is also an alumni of Society of Leaders in Development (SOLID), a MusiCares Ambassador, and previously served on the Junior Board of the YWCA of Nashville & Middle Tennessee. In addition, throughout the year, she participates in various student mentorship programs and speaking opportunities through Belmont University, MusicBiz, SOLID, and Grammy U.   

Most recently, Alessandra was honored as one of the 2020 Nashville Emerging Leader Awards finalists by the Nashville Chamber of Commerce as well as a 2021 Woman of Influence by the Nashville Business Journal. 



Questions

What’s a song that best represents you?

It changes of course but right now I am in my “Invisible String” by Taylor Swift season. Just really grateful for all the magical connections that have gotten me exactly to where I am right now. 

What’s one of your favorite family traditions?

Every summer, my family spends the weekends at a beach an hour south of Lima. Most of my favorite memories happened at that beach.

What’s one secret or piece of advice you have for anyone who’s Latinx wanting to enter the industry?

Don’t try to blend in and be like everybody else. I made that mistake earlier in my career - I thought it would be easier to not draw attention to myself as a Latina woman, especially being in Nashville where at the time I started there weren’t many Latinx in the industry, let alone female Latinas. However, I missed out on the competitive advantage of being culturally different and unique. As I’ve gotten older, I have tried to shine more light on that side of myself.

Favorite dish?

Peruvian sushi. There is nothing like it.

What’s your dream?

I would love to rise through the ranks at a music company and be COO. At the same time, I would love to be part of restructuring the music industry in Peru so artists and songwriters can make a living.

Who’s your favorite Latinx artist right now?

Would it be too cliché to say Bad Bunny and Rosalía?

What is something unique about your nationality you want people to know?

How welcoming we are. We love hosting people and sharing our culture with you.


Sofia Kubicek

Sofia Kubicek is a data-driven entertainment professional passionate about artist development and international marketing. Originally from the suburbs of Chicago, Sofia’s passion for music and data eventually led her to Belmont University in Nashville, TN, where she studied entertainment and interned at over a dozen companies. She created her own intern abroad program in Madrid, where she worked for Sony Music Spain and finished her undergrad in Los Angeles with Black Box and Roc Nation in 2019. 

After graduating, Sofia began freelancing for Black Box LA and decided to make the move to New York City where she landed a job at Sony Music’s Legacy Recordings as a marketing coordinator. She led Sony’s catalog playlist streaming strategy before being promoted to focus on artist marketing.  She has led global catalog campaigns for Shakira, Avril Lavigne, Cyndi Lauper, and Train among other artists. Sofia made the move to distribution in June of 2022 and now works as an International Label Manager at ADA, overseeing a roster that includes labels Partisan Records, 88Rising, Transparent Arts, and artists such as Central Cee and Mia Gladstone.


Questions

What’s a song that best represents you? (music video link included)

I’m going to stick with the classics and go with Marc Anthony’s “Vivir Mi Vida.”

What’s one of your favorite family traditions?

I spend every New Year with my family in Mexico and, when the count down to midnight begins, it’s a tradition to eat 12 grapes for 12 months of good luck. It always turns into a big competition on who can eat them the fastest before wishing one another happy new year.

What’s one secret or piece of advice you have for anyone who’s Latinx wanting to enter the industry?

Maybe not so secret but I think it’s worth a reminder: just because you’re Latinx doesn’t mean you have to become the “Latin music/Spanish-language music” person. You’re allowed to work across different genres, and if Latin music is one genre you want to work in, great. But if it’s not you’re calling, that’s great too. We need more representation across other genres in the industry.

Favorite dish?

It would have to be sopes. They’re kind of like a tostada but they’re soft on the bottom and absolutely delicious. Next time you get Mexican food, I highly recommend you get it.

What’s your dream?

Professionally, my dream is to make a positive impact on this industry and leave it a better place than I found it. I think there’s a lot of work to be done but hopeful in the direction we’re headed.

Who’s your favorite Latinx artist right now?

Like everyone else in the world, I’ve had Bad Bunny’s “Un Verano Sin Ti” bumping all summer long. But in terms of developing artists I’d say I’m excited about Young Miko.

What is something unique about your nationality you want people to know?

I’d want people to know that Mexican-American means different things to different people and that there’s no right or wrong way to represent your ethnicity.









shesaid.so x ADE 2022

We are excited to announce our return to Amsterdam in 2022 as part of an official partnership with ADE that includes two Pro talks, a mentoring program and the official shesaid.so space at ADE powered by ZORA and hosted at Lynk & Co’s flagship Amsterdam club.


shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry. 

In 2022 we are working even more closely together to bring back the we.grow mentoring program, curate talks as part of ADE Pro, and introduce a shesaid.so space as part of the ADE Lab track powered by ZORA and hosted at Lynk & Co’s flagship Amsterdam Club.

The shesaid.so space at ADE 2022 powered by ZORA will feature a full day of programming on Friday October 21st; the first half of the day will include activities related to the mentoring program as well as public-facing talks, networking and electronic music. The second half of the day will exclusively focus on web3 discussions, performances and networking - plus a music NFT gallery and other interactive exercises designed to educate and showcase what’s possible within the web3 ecosystem.

Our goal with the shesaid.so space was to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning. The program will reflect some of the most ardent topics from the shesaid.so world - including diversity & inclusion and more industry-facing discussions. Last but not least, the space will highlight initiatives and creatives curated from the community and provide promotional opportunities for showcasing talent.

For more info about the we.grow at ADE mentoring program please visit the ADE website.


CLICK HERE TO RSVP and get the latest updates


shesaid.so x ADE 2022

Wednesday

Wednesday Wednesday 19th October | 10:30am-12pm

we.grow at ADE kickoff Brunch @ YouTube space

[private event for mentors and mentees only]

Wednesday 19th October | 14:00pm-14:45pm

shesaid.so presents: Decolonizing The Loop @ YouTube Space

A conversation on the decolonization of electronic music studies and music production education inspired by Josephine Zwaan’s master thesis based on African philosophy. Josephine is the co-founder of Rosetta Beats, an Amsterdam-based collective focused on women and gender non-conforming individuals. Hosted by Andreea Magdalina (shesaid.so). Open to ADE Lab pass holders

Address: The Mayer Manor Nes 118, 1012 KE Amsterdam"


Thursday

Thursday 20th October | 11:00am-11:45am

ADE Pro Talk powered by ZORA

shesaid.so presents: Democratizing the future of the music business

An interview hosted by Andreea Magdalina (shesaid.so) with Melanie McClain (P00LS), Michail Stangl (ZORA) and Nico Adomako (Einhundert & Oroko Radio) exploring the impact of web3 technologies on the music business as reflected by an excerpt from ZORA's manifesto: "We need new infrastructure, something transparent, ownable, accessible, financially sustainable, where we can share the value we create, something for the community, something that’s ours."



Thursday 20th October | 12:00 - 12:45pm

ADE Pro Talk

shesaid.so presents: Why communities are the future of the music industry.

A roundtable hosted by Kat Young (ZORA) with Christine Osazuwa (shesaid.so), SUCHI (Daytimers), and Sam Schoonover (Coachella).

The music industry is constantly being reshaped by new technologies. Since the advent of the World Wide Web, power has slowly shifted away from gatekeepers and into the hands of creators, curators and the community overall. In spite of that, the internet as we know it has also led to a bottleneck of influence & commerce in the hands of a few tech companies and the people who lead them. At the same time, more and more communities started leveraging these digital tools to connect with one another, collectively organize and reclaim the music ecosystem. Today, web3 is promising to disrupt, decentralize and provide transparency once again. This discussion aims to disseminate these trends and look at case studies that hypothesize why communities are the future of the music industry.


Friday

Friday 21st October | 11am - 7:30pm

shesaid.so space at ADE 2022 powered by ZORA

Stay tuned for the full program reveal! Make sure you RSVP to get the latest updates.

With huge thanks to our host Lynk & Co.

RSVP is required for entry: https://partiful.com/e/ExrFwQOgdJjkbayRXgus

Full Program Outline HERE

Address:

Lynk & Co

Rokin 75, 1012 KL Amsterdam


Saturday

Saturday 22nd October | 11am - 1pm

we.grow at ADE Brunch with Meta

[private event for mentors and mentees only]


Saturday 22nd October | 2pm - 6pm

shesaid.so x Meta Boat Party

RSVP required - stay tuned for updates

shesaid.so Mix 041: Marie Nyx

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so Mix series continues this month with Marie Nyx, the Los Angeles-based producer/DJ who infuses her hypnotic, synth-heavy techno soundscapes with influences ranging from post punk, new wave, and indie. 

Lauded by DJ Mag as one of their “Six Acts Popping Off,” Marie Nyx has an unmatched ability to adapt to the wants and needs of any dance floor without sacrificing her infectious, apparitional style. Her revered abilities have led her to playing shows with names such as Camea, Pleasurekraft, Dubfire, and Nastia, and at events such as Mixlab Lab LA, where she’s showcased her distinct and grooving sound. 

 Marie Nyx also co-founded the Delusional Records imprint with Maude Vôs. Together they foster a label environment that seeks to revive dance music culture by releasing timeless, hard-ware driven pieces of work created by an inclusive roster of artists, who are primarily LGBTQIA+, BIPOC, and female. The label has been featured in SPIN Magazine, Insomniac Radio, EDM Maniac, and more. 

Marie Nyx releases her own music as well through the label, and will be dropping a remix for LA DJ/producer Etari this October. We caught up with the producer ahead of that release and the Delusional Records label takeover at Arrival on October 7. 

Tell us the story of how you fell in love with music.

I have been in love with music since I can remember. I grew up in a musical family and it has always been a huge part of my life. When I was young I played piano, sang in school choir for a few years, and took guitar lessons as a teenager. I then took a hiatus from playing instruments and singing because I got really into going to live shows after I was taken to my first big festival. Live shows lead me into the rave scene and eventually introduced me to festival communities where I found my niche in DJing and production.

How has your community, background or upbringing influenced your sound?

My sound is a raw, eclectic blend of electronic music ranging from techno, Detroit electro, experimental electronica, and a sprinkle of EBM/darkwave. Growing up, my musical palette was influenced by my older sister who introduced me to indie/alternative rock, shoegaze, synthwave, and post-punk. I then found artists such as The Faint, Crystal Castles, and Digitalism, which piqued my interested in a more electronic sound. I did not have much of a community until I found electronic music. The rave and festival communities accepted me with open arms, and it was the first time I felt free to express myself without feeling judged. It felt like home, and I knew that one day I wanted to cultivate my own community in electronic music in hopes that future generations would feel seen like I did. 

Who or where do you draw inspiration from?

I draw inspiration most from my friends and collaborators. The energy of collaboration lights my creative fire whether it be a b2b DJ set or working in the studio. I also feel very inspired after going to a warehouse party, event, or festival and catching sets by artists on the lineup that I look up to. 

Is there a theme to your mix? What can listeners expect to hear?

Since shesaid.so aims to spotlight underrepresented artists in the community with a focus on female, non-binary, trans, and queer individuals, I decided to create a mix of tracks written or produced by some of my favorite female and non-binary artists. The mix opens with an experimental electronica track then builds into breaks, electro, EBM, and techno. There is also a strong presence of femme vocals throughout the mix. 

What are you currently working on, and what are you looking forward to in 2022? 

I have just finished a remix for LA DJ/producer Etari that I’ve included in the mix. It will be out on all platforms at the end of October via Delusional Records. I am also working on my next forthcoming EP. I look forward to my next performance at a desert festival called Arrival alongside Midnight Vices, Cassie Raptor, TDJ, and more on October 7th. My partner, Maude Vôs, and I will host a Delusional Records showcase at the festival featuring Lindsey Herbert, Etari, and Materielle.

Tracklist:

Smoke and Honey- M-0ther

Nyctinasty- Abby Echiverri

Teeth- LCY

iele- Maude Vôs

Ascending- Etari (Marie Nyx Remix)

Take the Wheel Miss Sweetie- Maara

Vertigo- MYKI (Roza Terenzi Remix)

Transmutation- Rein, Djedrotronic (Unklevon Remix)

Asteria- Marie Nyx

Extinction- Zanias

Artist Spotlight: Sisters of Sound

The shesaid.so Artist Spotlight is a monthly series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

LA-based duo Maddy and Tottie, aka ‘Sisters of Sound’ are both artists and champions of other artists. Having met in 2018, following independent moves to LA from London and Barcelona, the pair connected over a love of music and saw opportunities to highlight the international influences within the underground electronic scene. What began as a radio show on DUBLAB and Worldwide FM quickly expanded into a record label and through the curation of that sound, also inspired their own productions. Here they share their journey with shesaid.so and how they’re prepping for their upcoming show at Primavera Sound LA. 

Sisters of Sound

shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today? 

We both met in 2018 having  moved to Los Angeles from London and Barcelona respectively, and instantly bonded over a shared love of esoteric music having originally come from similar circles – raving in parallel for many years but never meeting. We started to play together for pleasure as we were both still exploring the LA underground music scene and getting to know the city. Regular DJ sets evolved into our DUBLAB & Worldwide FM shows, where the emphasis originally was highlighting the international influence of the Los Angeles underground scene. In 2020 we started the label - SOS Music - focused on championing female and gender minority electronic talent. 

DUBLAB really gave us space to share our love of music, online radio was and still is a very important beginning for SOS Music. We will forever be grateful to the station for having us grace the airwaves and bringing us into the community. An important reason for us starting SOS Music was that we wanted to see and hear more from artists like us – just starting out, navigating what was and still is a heavily unbalanced industry. 

shesaid.so: How do your individual tastes compliment and play off each other when you’re collaborating?

Both of us love to dig, so we often introduce each other to new and undiscovered gems, from all corners of the globe. Our day jobs also heavily influence us musically, both being embedded in dance music - (Tottie is at Resident Advisor and Maddy is A&R for Ninja Tune), so A&R inevitably plays a large part as we are constantly looking for new talent to sign to the label and to feature on our radio shows. Our tastes are constantly evolving, but generally what led to our friendship was a shared love of diverse, electronic music - mostly from new and underground talent. As the label has a strong focus on championing emerging female and gender minority electronic talent, so a lot of our sets lean towards that naturally as we’re surrounded by so many great artists. 

We like to straddle genres, something our Worldwide FM residency has really encouraged, but generally always bring it back to more of a dance floor focus.

shesaid.so: Sisters of Sound begun as a radio show and event series. What was the inspiration behind releasing your first bandcamp compilation?

SOS was originally started as a means to give back to the community during the pandemic - we wanted to support the community we’ve grown up in and showcase in a time when so many artists’ livelihoods were impacted by the lack of live. But it’s also about curation - SOS is, in some ways, a rebellion to an artform increasingly dictated by algorithms and playlists – a return to curation in its purest form. We give our artists absolute creative freedom when they deliver music to us. Both our careers have been narrated by an acute awareness of so many external factors in music, and it felt good to strip it back. We really want this platform to be a go-to place for discovery, highlighting the unknown and ultimately surprising listeners.

shesaid.so: You’re British born, but L.A. based. How have you found your location has influenced you creatively (if at all!)?

The LA underground electronic scene is very different to that which we grew up in musically, so we think in some way it inspired both of us to be more proactive creatively as we felt there was room for musicians and curators like us here, doing something different. We wanted to bring something new to a relatively small scene and became inspired by the DIY nature of clubbing in this city. LA’s scene Is very unique and has made us very aware of the difficulties promoters face here. We love being part of the nightlife ecosystem and supporting it. 

shesaid.so: Was it an easy decision for you to focus on female and gender minority art, in your curation?

It felt necessary - something we were always destined to play a part in. Our whole careers have been narrated by an acute awareness of male dominance, honestly. The label and community we are building is being developed as a long standing counter to that – we aren’t trying to do anything zeitgeisty here – it’s important to us that what we’re building isn’t a flash in the pan moment surrounding inequality. SOS Music is here to release music from the artists we love, but we also try to offer our artists support, connections, resources, whatever we can within our means.

We were both members of shesaid.so before we met, and saw how Andreea Magdalina had founded this incredible platform for women and gender minorities working in all different facets of the music industry and it was just so inspiring to see people wanting to help and support one another. Contagious in fact – and both of us wanted to put that into our own practise. Both of us through our work, were seeing so many amazing female producers both here in the US and internationally go totally unnoticed and we wanted to change that.

shesaid.so: Do you feel constantly inspired, or do you have certain practices you use to inspire yourselves? 

One of the beautiful things about SOS, is that it I (Maddy) have been inspired to make music again. I’ve been focused on other artists’ careers for so long through my work in A&R, mainly making edits and producing in my bedroom on days off; this project flipped that, making me want to contribute to the incredible projects we’re curating.’

For me (Lottie) it’s definitely about making time to go out, and absorbing different dance floor experiences, seeing others play and how they take dancers on journeys that's a really important part of my practise as an artist and helps me continue to be inspired. I also listen to A LOT of music, mixes, promos and of course getting out there in the records stores and digging.

Sisters of Sound

shesaid.so: You’re playing Primavera sound LA! How are you approaching your set? 

We generally both have points or tracks we want to get to in the set, and we have been sharing music and ideas for the past 5 weeks. We are opening the last day of the festival - which is not only an honor but also a particular mood - its day 3, people might be tired - we want to make sure its not too hard but also flows well into the next artists we are setting up the stage for.  We have been playing together for a good few years, and generally we’re aware of each other’s flows and can improvise quite easily as we know each other’s record collections so well, but we also love surprising each other.  It’s generally always fun and high energy during our sets - having fun on the dance floor is something that we both feel strongly about and try to bring to any gig regardless of where it is. 

shesaid.so: What else are you working on which you’re excited about at the moment? 

We’re signing more longer-term projects from some phenomenal new artists, so excited to (slowly) expand the SOS catalogue. 

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity? 

I (Maddy) do just want to take a moment to celebrate the change in narrative that’s taken place since 2020, and how intersectionality and inclusivity has permeated through so many institutions; media, the work place, releases. I’ve been working in dance music since 2008 and I never thought I would see such a disparity in culture and shift in conversation in my career. It’s obviously incredibly important to focus on the work that needs to be done (everything from more diverse festival line ups to closing the gender wage gap in DJ fees and music execs, and everything in between ), but so often it’s easy to forget that this is a process that is going to be imperfect and take a long time. Obviously this is coming through a lens of indie music who are at the forefront of chance and exclusivity, but I do get a sense that a dialogue is present now in so many areas that it just wasn’t before.

It has been incredibly important for us in developing the narrative of SOS Music, as this project was about elevation and celebration - we are not looking to criticize or call anyone out with the label for doing things imperfectly, or alienate anyone. More just providing a platform for discovery of amazing new art, whilst hopefully doing something to amplify voices of women and gender minority artists in the process.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

  • Learning to say no. 

  • Not comparing yourself to anyone, stay in your lane. 

  • Organizing your time to develop yourself. 

  • Reaching out for help, and offer your help in return 

Member Spotlight #39: shesaid.so Parenthood Committee

Cristina Malaspina

This month for our Member Spotlight, we are thrilled to shine a light on the shesaid.so Parenthood Committee and the brilliant people who run this integral and supportive community.

The committee was formed to provide an open platform to empower parents in the music industry, through sharing experiences and ideas, thus working towards a more accessible and sustainable music industry for parents. It’s a forum for sharing best practices, resources, dedicated events and panels that aim to help parents in the music industry to thrive in their professional and family life.

And for anyone hoping to speak to like-minded people or be part of the community, we have a new parenthood WhatsApp group launching, which we’d love you to join! Keep an eye out for the official announcement of the group coming up on the 5th of September via our shesaid.so channels.

In the meantime, read on to get to know three of our parenthood committee: Robyn Stewart, Kayleigh Ramchand-Bentley and Cristina Malaspina. We hear how their careers across different sectors of the industry have presented their own challenges for parents, which I’m sure many readers will relate to. And for allies working in a business with parents, we ask what others can do today to better support their colleagues and work towards a more sustainable industry for all.

shesaid.so: Please can you tell us a bit about yourself and your career/life to date?

Kayleigh Ramchand

Robyn: I have been working in the music industry for 20 years, in talent buying, event management, fund development and organization direction. I am currently moving from my role as the Executive Director if the Western Canadian Music Alliance to Executive Director of Women in Music Canada. I am passionate about supporting young talent and seeing their dreams come true, about making connections between folks to see business grow and connecting with like minded partners to build relationships. In a personal level, I am a heart disease survivor, a mother of 2 boys, Jasper (11) and Ty (3) and an avid traveller and knitter. 

Kayleigh: My journey in music started 10 years ago as an artist. Whilst trying to navigate the industry as a creator, I took on an entry level role in music rights management - I never thought it would be forever but learning the ins and outs of business became my passion. Since then, I’ve worked with some of the world's biggest artists & songwriters and their teams in a variety of roles, all whilst doing my best to empower underrepresented talent within the industry, through committee work & collaboration with great as organizations like shesaid.so. With a two year old daughter, and another one on the way, life is certainly a different type of hectic than it was 10 years ago, but making time to support accessibility and inclusivity within the industry has become more important to me than ever. 

Cristina: I currently lead two parallel careers, in tech and music. At Google I work for the Brand & Reputation marketing team in Milan, driving brand equity and reputation to position Google as a loved brand among Italian users and institutions. As a side job, I am a DJ and producer; I have released music with Crosstown Rebels' Rebellion, Bondage Music and host regular mixes on radios like Ibiza Global, Data Transmission and Sonica. This summer you can find me at Hï Ibiza one Saturday per month, opening for Damian Lazarus and guests in the club room, and a bit all over the world.

shesaid.so: What made you want to join the shesaid.so parenthood committee?

Cristina: I started DJing during my maternity, and since then I have been leading two careers while being a mother. I think that initiatives like the parenthood committee are strongly needed in an industry where there is very little support for parents, women tend to wait to have kids because of lack of job security and support and, especially for DJs, there is a general misconception that being an artist and having kids are two incompatible things. Back in early 2020 I had a chat with Andreea Magdalina about this topic and we convened that setting up a Committee to safeguard the interests of parents would be strongly needed to pave the way for a more inclusive and family-friendly industry.

Robyn: When I joined, I was just off maternity leave with my second child, now 3, and also have an 11 year old. As a mom in the industry almost every decision, be it with traveling, taking leave, staying out late or generally when to have children to begin with. I have learned that family balance needs to be a priority at all times and I want to be a support to other parents or prospective parents who also have careers in music. 

Kayleigh: I became a mum two months into lockdown 1.0. It was a time that felt very isolated, especially as not many of my peers (least so those in the industry) had even thought about having children yet. I think the pandemic forced the industry somewhat to recognise family needs as everyone was stuck at home homeschooling and managing life as best they could, but in May 2020 (when we all still thought things would be back to normal by the end of the summer) I really struggled to find a community to lean on, which is when I came across the shesaid.so Parenthood Committee. 

shesaid.so: What have you seen as some of the major or common issues for parents in the music industry?

Whether you are a creator or working behind the scenes, lack of flexibility is a huge factor, and barrier for entry into music. In an industry where the line between work and personal life is often blurred, work life balance is something that’s been spoken about a lot in recent years, especially in regards to mental health, but we’re still struggling to see the industry respond in a way that takes into consideration the specific needs of parents and caregivers. As Kayleigh mentioned earlier, the pandemic forced the industry’s hand in a lot of ways to adapt to a more flexible way of working, but coming out the other side there’s still a lot to be done in all sectors of the music business to ensure that parents can maintain a healthy and successful work and home life.

shesaid.so: How do you think the music industry could do better for parents?

Whilst there is now an open discussion about Diversity and Inclusion themes, parenthood is a topic that is currently being left out of the discussion; we need more awareness and acknowledgement that parents do exist. So often we are made to feel like we need to hide that part of our lives for fear that it will be detrimental to our career development, which often means our basic needs are not being met. If we take the live sector as an example, so many parents have to choose between sacrificing their family life or their career once they have children because the sector is very inherently un-child friendly. But this doesn’t have to be the case. Better managed tour schedules, riders that include suitable family accommodation and budgets that cater for childcare are all things that could be the difference between someone giving up a lifelong career and thriving as a parent and working musician.

Robyn Stewart

shesaid.so: Is there something that others who aren't parents can do tomorrow in their job to be a better ally to colleagues or clients who are parents?

There are some really easy things you can do to be an ally: 

  1. Just asking about someone’s children is a really easy way of showing a parent that they don’t need to hide such an integral part of their life. 

  2. Understanding a parent’s need for flexibility and being mindful of their time - a scheduled meeting over school pick up time is not ideal, and neither is an end-of-the-day call that’s running overschedule when you know you have a grumpy toddler ready for bed!

  3. Tell parents they are doing a good job! Often we feel like we are balancing two lives and struggling to keep hold of both - some words of encouragement could go a long way!

shesaid.so: What are your aims with the parenthood committee and what have been your most recent developments/initiatives?

We want to make the music industry more family friendly. There’s a lot to be done, but the very first step is to establish a platform where music industry parents can be heard and supported. With this in mind, on 5th September we will be launching our shesaid.so Parenthood Whatsapp group: a safe space for parents of all genders in music to connect & share their experiences.

shesaid.so: What can parents get out of the shesaid.so parenthood community?

We are here to provide a supportive and open platform to empower parents in the music industry. We hope with the launch of the Whatsapp group, we can really listen and lean into the needs of the community and have that guide our goals as we develop as a committee.


shesaid.so: What can members look forward to from the committee in the coming months/year?

We’ve been busy this year working with the wider shesaid.so team to finalise our long-term goals for the committee. What stood out most to us was the lack of targeted research and data around parents in music. We want to be a key player in driving this research so we can help more effectively guide the industry in supporting parents and measure the impact of this work. 

Mental health & well-being is also a big focus for us. We’ve been working with a number of organisations and potential partners to discuss the ways we can support our community, including funded hotlines, workshops and 1-1 support.

Finally, the live and events sector is another key area for us. We want to work with venues and promoters to create a framework for more family-friendly events & inclusive working terms for parents in the sector, including dedicated family spaces & childcare options.

shesaid.so: Do you have any advice or support links/materials etc. for any parents reading this?

It’s easy to feel isolated and feel like there is nowhere to turn. Don’t be afraid to reach out to people in the same position as you - quite often they’ll be feeling the same and up for a virtual coffee! As parents within the committee we’ve really found a lot of comradery and support in just having these discussions with each other and other organisations working towards similar goals such as PIPA & Pregnant Then Screwed in the UK; Mama Psychologists in Canada; and Parenthood in Music in Germany. 

shesaid.so: Your proudest moment/achievement to date?

Robyn: This is very hard to narrow down. I am most proud of the team I have build at BreakOut West. As I leave there I am excited for the family I am leaving behind and the accomplishments in supporting young innovators and creators. Also, I am proud every time someone asks me how I make this all work with two little boys at home. It means I’ve fooled them. Haha. We all “make it work” because its so worth it to raise good humans.


Kayleigh: Professionally, being able to see the impact first-hand of outreach and mentorship initiatives I have been involved with has definitely been the biggest highlight. It’s a privilege to see someone’s career go from strength to strength, knowing that you have played a part in supporting them. On a personal level, my daughter is now two and really into music. I feel proud that my husband (who is also in the industry) and I have been able to pass on our passion to her at such an early age. I’m really excited to see her love of music grow and see where it takes us as a family. 


Cristina: Probably receiving a call from Damian Lazarus and getting his invitation to hold a monthly residency at Hi Ibiza, now named the best club in the world. This is something that happened very unexpectedly, as it also was when Damian followed me on my Instagram after two months from submitting my demos to the generic Crosstown email address. More in general, being able to lead this career on top of my full-time job and doing my best to be a good mother and wife makes me proud. 

Keep an eye out for the official announcement of the shesaid.so parenthood whatsapp group coming up on the 5th September, via our shesaid.so channels.

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For more information about how to become a shesaid.so member, check out our website.

shesaid.so Mix 040: Juliet Mendoza

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so Mix series continues this month with Juliet Mendoza, the Los Angeles-based underground house purveyor who has been making waves in the LA dance music scene since the 90s with her melodic, soulful sounds. 

 Juliet Mendoza has firm roots in house music culture, both locally and internationally. She’s the founder and resident DJ of Jill’s House, a recurring LA party that acts as a platform for womxn identified DJs to share their sound with the house community in LA; has shared the decks with the likes of Peggy Gou, Doc Martin, Marques Wyatt, and Riva Star; won the Unsung Hero award at Defector Records; and has toured the world, from LA, to Paris, to Amsterdam, to Mexico City. 

This August, Mendoza made her debut at Defected Croatia, the annual house music festival on the shores of the Adriatic. Stay tuned for more music from the producer later this year. 

shesaid.so: Tell us the story of how you fell in love with music.

I have been around music my whole life.  Different styles of music and dance.  Watching people dance made me love music. It must have been that conversation at the age of five.  

shesaid.so: How has your community, background or upbringing influenced your sound?

I think all three, my background, upbringing and community have all given me the ear that picks up drum beats that call the heart, vocals for the soul and basslines that take you away. You name it. An Afro Latin girl that grew up in the melting pot that LA is. 

shesaid.so: Who or where do you draw inspiration from?

My mentors, friends and life experiences give me the inspiration to write, dig and play music.

shesaid.so: Is there a theme to your mix? What can listeners expect to hear?

Dance like no one is watching. A mix to move your mind, body and soul.  

shesaid.so: What are you currently working on, and what are you looking forward to in 2022?

This year has opened so many doors, and I am excited to announce my debut for Defected Croatia August 2022. I also have some tracks coming out this year and next year that I am super excited about. 

 

Juliet Mendoza Tracklist

 Patrice Scott - Come Inside

John Beltran - Resol

Specter, Byron the Aquarius Remix - Cold Sweat

Stefan Ringer - Body Language 

Andrum- Underwater

Mike Agent X Clark - Deep in da Heat

The Wamdue Project - In the back of your Mind

Follow Juliet on Instagram: @juliet__mendoza

Artist Spotlight: Zanillya

The shesaid.so Artist Spotlight is a monthly series where we highlight new artists from our global community that you should keep an eye on. If you’re interested in submtting yourself or your artist please contact us at hello@shesaid.so

Amsterdam-based rapper, singer-songwriter and producer Zanillya has been creating since she was walking: “When I create, I let go of any expectations, goals, boundaries and really connect with an inner truth”, she says.

From her recent release: ‘We Are Free’ to writing for other artists, Zanillya talks to shesaid.so about how she finds therapy in creativity and the inner strength of women.

shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today. 

I’ve been creating for as far as I can remember as I was raised in a musical, creative household. I have always been in love with mixing up genres as I was raised on so many various styles of music. It came naturally to me to switch from one genre to the next. I started really taking my career seriously when my dad passed. At that time, I met Humphrey Dennis, my now long-time partner in music and in life. 

In 2015 I signed my first publishing deal and started to do more collaborations with international producers like Branko (Buraka Som Sistema), Riva Starr, and Leo Justi, among others. The one with Leo landed us a dope sync with the UEFA for their first women's football campaign. This was the start of a lot of dope syncs as well as some ghostwriting/production for other artists and DJs. This is really where I got to develop my voice and craft the sound that you hear today.

Over the years, Humphrey Dennis and I have always created with no set rules. This is how we feel we have come closer to the sound that we envision, which is our own blend of Hip-hop, Dancehall, and RnB but all with a Caribbean touch. We don’t shy away from any genre except metal! And this year, we got more releases coming that will reveal a side of me the world hasn’t heard yet.

shesaid.so: Your debut EP ‘Choose Life’ came out nearly a year ago today. Has your perspective or ambitions changed at all since that moment?

‘Choose life' was a very personal project that I had to make for myself. After my dad passed, a lot of old traumas came bubbling to the surface, and I had to let it out. I was in therapy while making the record, and my only way of understanding myself is through creating. In hindsight, I think it was good to make this record then before moving into the music space I always dreamt of being in. The goal is to still make great music with sensitive subjects and a message but with a more genre-bending pop sound.   

shesaid.so: Are there any particular songs you’ve released that you feel a special attachment to? 

 “Alive” is the last single off my EP “Choose Life ‘and has a very special place in my heart. It speaks on my journey through depression and the suicidal thoughts I suffered from my whole life. We shot the video in Aruba and it was such a healing experience to make the video on the island where my dad was born, which has become my safe space.

“We Are Free” as this song has such a strong message, and I am all about that. Women are the backbone and the heart of this society, and they need to get a lot more credit and respect in the world. I aim to be part of this change in any way that I can. I feel proud that I made a song that can start more conversations regarding women’s rights as we have a long way to go for women to receive equal pay, equal rights, and exclusive control of one’s own body. 

shesaid.so: ‘We Are Free’ is an important statement about women’s response to adversity and injustice. How did you process your emotions to write that song and create something powerful?

When I create, I let go of any expectations, goals, boundaries and really connect with an inner truth. Most of my songs I created first for myself but ‘We Are Free’ was different as I felt I needed to speak on the inequality I saw women facing on the daily. I wanted to create something to uplift girls and women everywhere. Remind them of their strength, grit and ability to persevere in any situation. Women have an incredible inner strength that I think men consciously or unconsciously fear. Not all men but a great deal of them do and therefore try to control us. By remembering this we can take back our power and stand in our beauty and truth. 

shesaid.so: Do you feel constantly inspired, or do you have certain practices you use to inspire yourself? 

To be honest, I’m blessed to have inspiration and creativity overflowing, maybe sometimes to my own detriment. I am a workaholic, and I love what I do so much that I sacrifice other parts of my life to get my ideas out. I try to even that out with my rituals, which have become my medicine. These include working out, journaling and meditating. It’s these practices and rituals that allow me to stay mentally healthy, inspired and loyal to my creativity.

shesaidso: As well as music, what else inspires and energises you? 

I think what energizes me on a deep level is my desire to make my life matter. I come from parents who are first generation immigrants. My dad left Aruba with nothing and came to Europe on a boat when he was just 15 years old. He managed to achieve his dreams and give us a better financial life. I feel deeply inspired by that and feel the obligation to do better. 

Growing up, I didn’t have an easy childhood and was naturally drawn to books and personal development. I have a deep love for learning as that has been my way to empower myself to overcome the challenges I was facing. The need to empower inspires me so much that it trickles down into everything I create. I believe that we can achieve anything when we put our mind to it, and that knowing gives me purpose to create something that can uplift others.

Lastly, a huge part of my energy comes from my workout regime. It's also a huge part of my inspiration as it helps me heal. The body keeps score, and all of us carry our past and traumas stored in us. By working out, I get in touch with myself and get to heal parts of myself as well as building the mental strength I need to grow into my potential. To me, working out is a huge metaphor for life. You can’t fake building muscle; no one can do it for you, it requires focus, hard work and patience, and I believe life is the same. When I can win in the gym, I know I can win in life!

Zanillya

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity? 

I believe we need more women in power. Also, the industry needs to stop focusing so much on numbers and more on artist development. I think execs need to trust that good music will always prevail and look for artists who have something to say and not only for artists who do well on TikTok.

shesaid.so: Has community played a role in your evolution as a creative?

Definitely. All I have managed to achieve has come from my community. Be it the first programmers that gave me a stage, to all the producers who I’ve worked with in Amsterdam when I started out, to my movement coach who has been with me for years, all the way up to the amazing team, choreographers and dancers that worked with me on my debut video. I am so grateful to have met people who believed in me enough to give me their time and energy, for free at times. Without them, I couldn’t have grown and developed myself. Also, my latest single ‘We Are free’ is released on ‘Curators’ a community-fueled label. 

I am always working so, to be honest I have less of a social community as I haven't invested in one that much. This makes me feel alone at times in my journey and struggles. I deal with mental health issues and do believe that having a social community where you can share and feel safe plays an important role in life. This is something I am working on and know that it takes time and investing.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

Take care of your mental health: When we’re young, we tend to run behind every opportunity in fear of missing out, but this can make you burn out. You need to prioritize your self-care and your health and trust that what is for you will come to you at the right time. This mindset will help you be confident in the face of adversity and rejection. Which, in the long run, will benefit your trajectory as an artist as you will be able to differentiate what is for you and what isn’t.  

 Focus on developing your craft: If you don’t know how, ask, collaborate, research, take classes but never give up because you think you can’t be better. No matter your come up, background or age. Becoming great at something takes time, but when you invest and focus on your skills, it will help you have a long-lasting satisfying career.

Stay patient as life is a journey and not a race: This industry is complex, and we humans are complex. Get to know yourself in and out instead of only chasing a dream. When you truly know what you need and love, you will make better decisions. We tend to think we know exactly how our career is supposed to unfold, but sometimes there is another path for you that you’re not seeing because you have blinders on. So remain open and enjoy the ride.

More from Zanillya:

Latest Single

Zanillya on Instagram

https://www.zanillya.com/

 

shesaid.so Mix 039: Maddy O'Neal

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so Mix series continues this month with Maddy O’Neal, the Denver-based bass maestro who's making waves with her genre-hopping blend of glistening, melodic electro-soul, funky grooves and shrewd synth design.

The self-taught DJ and producer is one of the hardest working artists in dance music, having performed 90+ shows a year for the past five years. Flexing her diverse musical background during live shows where she incorporates original compositions, intricate drum pad performances, and immersive narratives, O’Neal has taken center stage at festivals like Electric Forest, Summer Camp, North Coast, and Camp Bisco.

A true leader in the male-dominated bass community, O’Neal is gearing up to release a forthcoming album that will contain a balance of sounds, tones, themes, and images - a consistently shifting experience that reflects Maddy’s out-of-the-box, genre-blending creative process. We caught up with the creative polymath ahead of a stacked summer tour schedule that’ll see her debut at Lollapalooza and Lost Lands and return to Same Same But Different and Secret Dreams.

Tell us the story of how you fell in love with music.

O'Neal: From as long as I can remember, I have been surrounded by music and curious about how to dive deeper into the creation and communities I saw it connecting. I would tag along to shows with my older brother and pick his brain on what he was listening to constantly. My love for music has been an ever-evolving relationship, but I thank my upbringing for having it be constant in my childhood.

How has your community, background or upbringing influenced your sound?

O'Neal: My dad was a big dead head, and my brother was in indie rock bands in St. Louis, where I grew up. I wasn't really fully introduced to what was going on in the electronic music world until moving to Boulder, CO, for college in 2008. Outside of DJ Shadow, Jamie xx, Animal Collective and whatever feed I was getting from my brother, I didn’t know about this entire underground world of electronic music. I was introduced to the whole world I am in now in such a golden era when Skrillex was just getting his start, and people like Big G, Griz, Pretty Lights etc., were all rising out of Boulder itself. It was a major inspiration to be so close to it all.

Who or where do you draw inspiration from?

O'Neal: I draw inspiration from sooo many things— people, places, experiences— but mostly from other art. When I experience someone else’s art and passion for it, whether it be another song, a painting, writing etc. it really lights a fire in me. Pretty rad to experience humans just creating things and expressing themselves in all forms. It’s all I want to do and be a part of.

Is there a theme to your mix? What can listeners expect to hear?

O'Neal: I started releasing house mixes over quarantine in 2020 when I was doing a lot of live streams and diving deep into all types of music. When I was asked to do this mix for “She Said So” I just immediately felt like boss bitch vibes…. So I kinda put together of a playlist of songs that made me feel like a boss and let ‘er rip.

What are you currently working on, and what are you looking forward to in 2022?

O'Neal: I am finishing up my next full-length LP as we speak. It’s in the final mixing stages, and I’m SO incredibly proud of this body of work. I have put so much work into this album, learning new things, challenging myself, expanding my toolbox and really feeling the creative flow freely like never before. I’ll be releasing two more singles in July and August, leading up to the full release in September. We’ll be announcing a bunch of exciting fall dates as well. :-) I can’t wait to debut all this new music this fall!

Artist Spotlight #9: Lau.ra

Alternative Power List winner, Lau.ra is one of the rising stars of house music. Based in the UK, her dominant basslines and infectious melodies saw her awarded ‘Self Producing Artist of The Year’ by the UK MPG last month (an accolade previously won by Four Tet and Jon Hopkins). Growing up in a small town in the midlands she talks to shesaid.so about finding a home in dance music, juggling parenting, support from the BBC and putting in the graft.


shesaid.so: Tell us more about your artist journey and how your sound has developed to where it is today?

Lau.ra: I’ve been a self-producing artist from day 1 but I entered the music industry making pop music as growing up in a small town in the midlands the only successful women I’d ever seen in the music industry were pop stars so I naturally gravitated towards that world. I was in my mid-twenties before I met other women producers and women in technical roles in the industry. I remember that Mandy Parnell, the mastering engineer in fact, was the first woman I worked with who was successfully dominating and taking up a lot of space in her field. I found that very inspiring. It’s only in the last few years that I’ve realised my home is in dance and electronic music. Feeling supported and celebrated as a self-producing artist in this scene has been a game changer for me. I’m no longer met with confusing looks when I tell people in the industry that it’s me producing all the tunes, instead people are impressed and excited by it. I feel believed, finally! Thank fuck.

shesaid.so: 2022 has been such an exciting year for you so far! What have been your personal highlights?

Lau.ra: Playing Radio 1’s Big Weekend recently was a real buzz and in fact all the BBC radio support that DJs have shown my music this year has been unreal. I started the year DJing at Circoloco at DC-10, Ibiza on New Years Day — the absolute best way to kick off the year. I think that lit a rocket up my ass for the rest of the year ahead. And then just recently I won a UK MPG award for ‘Self Producing Artist of The Year’ — an accolade previously won by Four Tet and Jon Hopkins. To win that award knowing it’s voted for by peers and alongside the absolute best in the UK music industry feels very validating.

shesaid.so: On your Reprezent takeover you spoke about the barriers you faced getting into music production. Could you share how you’ve overcome some of those?

Lau.ra: I’ve just quietly kept on going. Actually not even that quietly most of the time. The beats have gotten bigger and better and I’ve just grafted away. Mastered my craft but still learning all the time. I’ve just put the hours in and surrounded myself with people who absolutely know my truth and story and will speak up if they hear anyone twisting that or making assumptions that aren’t true.

shesaid.so: We have a brilliant, active, parenthood committee. As a parent, are there ways you’d like the music industry to evolve to support parents more?

Lau.ra: Visibility is important and goes a long way to making people feel supported. It’s been refreshing seeing some other women in the scene share their parenting journeys and open up a little more about the challenges that come with young children and a career in music. It’s only very recently (post pandemic?) that I feel people have been talking about this. Up until the past few years it’s still been very taboo or just not done. Or maybe I just wasn’t looking for it? Not sure.

Following Annie Mac, Anna Lunoe, Logic1000 and Jamz Supernova have been very inspiring to me and made me believe that I could do this. More support for self-employed parents in the industry would be great.

One thing that’s become apparent since becoming a mum is that blocks of creative time are going to be very hard to come by during these early years. I barely manage to record an hour’s live mix without being interrupted! Perhaps a fund where parents could use the money to cover childcare costs and book themselves into a residential studio for a week? That would be dreamy. When your babies are small you don’t want to be seperated from them but equally there is a pull to ‘get back to it’ and a need to be creative and keep those juices flowing so you don’t touch out and lose yourself completely. A fund or support that might enable parents to do both these things alongside each other in those early days would be brilliant.

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

Lau.ra: I’m seeing more women and gender minorities coming through and rising the ranks but still very few black people taking up the space they deserve. Both on the artist side but particularly on the technical side and executive roles in the industry. I don’t think I’ve ever had a label or publishing meeting with a black woman sitting on the other side of the table, which is absurd when dance music is black music. House/Techno/Garage/DnB, all of it comes from black culture and creators, we owe everything to the black and queer scenes that the sounds evolved from.

shesaid.so: Has community played a role in your evolution as a creative?

Lau.ra: To some extent. I produce and create most of my music alone or remotely from the artists that I work with and my studio is at my house so I don’t get to experience community in my work environment but it plays a big role in everything else. Artist communities like The FAC and PRSFoundation have been so important to me as I’ve been navigating my way through and carving a career for myself in music. Also Instagram! I have some fans that have followed me from day one, from project to project and grown up with me. Even though we aren’t close IRL there’s a sense of community that’s very supportive knowing some people have chosen to take an interest and stick with you as you’ve been developing and evolving as an artist over the years.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

Lau.ra:

“Keep going. If you can afford to ride out the lows and it’s still bringing you joy. Keep going.”

Trust your gut, if it feels too good to be true it usually is. Don’t be afraid to ask stupid questions. A lot of people in the music industry rely on artists not asking the obvious questions. Transparency is everything. A few awkward moments may save you a lot of money/sanity.

Don’t over-promise and under-deliver. It’s frustrating for everyone. Better to be the person that says they’ll have something done in a couple of weeks and deliver it in one rather than be the person everyone needs to chase. This is not always easy or possible, as I’ve discovered since becoming a parent. But it’s always something to aim for!

Keep up to date with Lau.ra via her website and Instagram.

Click here for more information about how to become a shesaid.so member or ally.

Member Spotlight #38: Sarah Stam

On the music industry, representation, cancer recovery and The k*tkanker Book Project

Sarah Stam is an Amsterdam based music enthusiast who launched her own boutique artist management company set the tone . over five years ago. With a background in marketing, branding, PR and project management for international record labels and music brands, Sarah worked with companies like Spotify UK, Armada Music, Armin van Buurenand labels like UKF, NCS and TheSoundYouNeed amongst others. With a focus on developing young, independent talent, set the tone’s roster includes electronic producer Ellis, jazz fusion artist Hemai and R&B/soul vocalist Laura Roy amongst others.

Sarah was working as a freelancer in the music industry during the pandemic , when in November 2020, she was diagnosed with metastatic ovarian cancer.

Sarah says: “During my recovery process, I tried to find hope and inspiration in other women’s stories who had been through a similar diagnosis, because I had no idea how I was supposed to handle everything that I was faced with. As it turns out, there is so much medical information about cancer, but very few resources to help women through the day to day process, both in terms of practical and emotional sources.”

So she decided to create that resource herself, resulting in the k*tkanker book project.

The book touches upon more than just the medical trajectory. Sarah says: “We explore experiences of life with and after cancer. How do you deal with the mental issues that you face after your medical journey? What does the disease do with your sense of feminity and sexuality? This project is here to explore all different types of perspectives to such questions and offer a safe place or recognition for all types of women. A project with 50 different portraits of women between the ages of 20 and 100 years old with cancer from all walks of life.”

Read on for our Member Spotlight with Sarah.

shesaid.so: Can you tell us a bit more about your career journey to date and what you’ve most enjoyed?

It’s interesting as I always knew I wanted to work in music from the age of like 12 years old, but being from a small hometown in the north of the Netherlands I never thought I would be able to. I didn’t know anyone in music growing up so it seemed always like a bit of a dreamworld to me in all honesty. I had no idea which jobs were even out there. When I was 15 years old I visited my first festival in the Netherlands, watched Justice and guys like the Arctic Monkeys perform, and I thought to myself: This is the coolest thing ever. I know I don’t have enough talent to be on the stage, but those guys hanging on the side of the stage, maybe I can be like them. I studied general arts and management, and ended up doing my master thesis about streaming platforms. Bluffed my way into Spotify London at the time, when there were like 4 people working there, and that kinda kickstarted it. I definitely learned the most during my time at Dutch record label Armada Music, grew an international network, worked directly with artists and their managers, and got to know everything about the creation and marketing of music. After that I decided to start my own boutique artist management company set the tone. and it’s now exactly 5 years ago I signed my first artist and producer Ellis in London. There is honestly no place I’d rather be in the world right now then what I am doing right now, I can hardly believe I get to do what I get to do half of the time. To witness music being created, setting up the studio sessions, hearing the first session bounce, to then releasing music, putting it out into the world and seeing your artists perform: there is honestly no greater joy in life for me personally.

shesaid.so: What are your biggest learnings or top tips for artists/labels wanting to nail their marketing and branding?

Well that is a great question, with no timeless answer obviously. It’s hard to answer this without going into cliches, and throwing in words like authenticity or real connection with fans. I think my own biggest takeaway from the past few years is everyone is always following trends. but only a few are setting the trends. Do what feels authentic and natural to you, don’t look at others too much. Definitely always invest in growing those channels you control yourself, like soundcloud and youtube or your own Artist Spotify Playlist, so many people often only focus on those things out of their control. And honestly, if you plan timely you can achieve so much. I’be had the pleasure of working with and consulting for some fairly big artists and labels out there, and where it often goes wrong is bad communication and last minute planning. That’s an easy takeaway.

shesaid.so: You have been heavily involved in shesaid.so and she.grows, heading up shesaid.so Ams. What was your motivation to be involved, and what have you been most proud to work on or achieve?

Heading up the Amsterdam chapter of shesaid.so was an absolute pleasure. After meeting founder Andreea at a music conference in Norway and learning about the amazing mission and vision she had for the community, I couldn’t not fall in love with the community and it was an honor that she asked me to start the Amsterdam chapter at the time. We’ve had the pleasure to do some amazing real life events, but the she.grows mentorship program during ADE and Eurosonic were definite highlights, it is just amazing to connect women from all walks of life and see them help each other move forward.

shesaid.so: Throughout your career, what kind of progress have you seen in the industry in terms of equality, diversity and inclusion?

SS: Honestly, not as much as I would have hoped for. It’s shocking to realise it is 2022 and still 80% of the artist managers or music lawyers I deal with are white men. But it is on the other hand hopeful to see more and more companies trying to make an actual change by including more women in their boards as well as appointing diversity managers within their team.

shesaid.so: Can you tell us more about The k*tkanker Book Project and your journey behind it?

SS: Unfortunately I got diagnosed with metastatic ovarian cancer in November 2020, and instantly had so many questions, which started quite plastic (how is my scar going to look, how do you deal with hair loss from chemo) to later more mental focussed questions like: how do I live my life with cancer and how do I go about the insecurity of it all? Although there is a lot of medical information about cancer, I couldn’t find sufficient information about life with cancer. Evenmore so, most medical websites and information flyers are filled with stories from 65+ year old white women. I knew that if I was struggling to find any inspiring role models to gain courage from, this would be even more challenging for women of color. Hence I thought to myself: if I survive this treatment period, I will have to do something that ads to a more divers and inclusive information source about women with cancer. hence I started the k*tkanker project with an amazing team of friends and professionals. K*tkanker is a book and photo exhibition authored by 50 women between the ages of 20 and 100 years old who are battling breastcancer of a form of gynecological cancer. Fifty powerful, inspiring portraits and short stories that includes an additional section with over 100 tips of useful websites, smart insights and practical tips for women with cancer. You can support our project by donating to our crowdfund (https://www.voordekunst.nl/projecten/13688-ktkanker ), we need to hit 80% to make this special project a reality. First copies are in Dutch, but you can opt in on an English version of the book through our website: www.kutkanker.com

K*tkanker book project

shesaid.so: How has it been for you to work on the project? What have you learnt about yourself or otherwise?

SS: It’s been such an interesting journey honestly. I feel blessed to have connected with so many likeminded women, to hear so many different stories and learn that I am not alone. And the team of professionals working on this, dedicating their time and energy, and asking little to nothing in return, has been a very humbling experience. They are all such amazing professionals, and together we were able to capture 50 completely individual, different and divers stories. The days when we did the photoshoots for this project have been absolutely magical and special. To have 50 women who all are transformed by this horrible disease, open up and share their most beautiful and vulnerable self has been a unique experience I will carry with me forever.

All these women struggle with their cancer diagnosis on a day to day basis, and so many wished they had a book like this during their process, as it is so important to recognize yourself in someone else. Furthermore, I’ve mainly learned that making a book is way more work than I anticipated and that unfortunately the medical world is still very much behind when it comes to diversity and inclusivity.

shesaid.so: What do you hope it will provide for others?

SS: Speaking to over 100 women, I learned everyone missed something. Myself, I missed a powerful photo of someone who had a temporary stoma (colostamy bag) like myself but who would still go out, work out, travel, go to festivals and date for example. One of the black women in the book shared a very personal insight, saying she “never saw a black person on TV with cancer, thought all her life it was a disease for white people”, showcasing the lack of diveristy in imagery around women with cancer. Or someone else sharing she couldn’t find one photo example of how her scar would look on her pigmented skin after her mastectomy, being a Surinamese Hindustani (not sure this is the right ENGLISH translation) woman. I hope we can make a real change by telling these 50 real life stories and showing 50 powerful portraits of 50 incredible women, who happen to have cancer.

shesaid.so: How can people support the project? (Internationally too)

SS: People can donate to our crowdfund (https://www.voordekunst.nl/projecten/13688-ktkanker ) to help bring this book to life. We need a lot of money, due to the fact that we worked over a year on this book with a team of 12 people doing research, interviews and shooting 50 portraits, combined with relatively high paper prices due to COVID and wanting to create a high-quality full-color photobook for a reasonably low price so it’s accesible for all people at €29,99. You can pre-order a dutch copy of the book through the crowdfund, but also simply donate money without purchasing a book. Internationally, people can opt in on an English translated version of the book through our website (www.kutkanker.com), if we hit 100 opt ins, we’ll get the book translated and shipped internationally.

shesaid.so: One piece of advice that has impacted you?

SS: Fake it till you make it. To an extent. I once heard this said by someone who explained it as: of course don’t lie or get in over your head, but honestly the majority of people don’t know what they are doing, so be confident and know you can probably figure it out along the way. This has really resonated with me, especially when I started for myself as an artist manager, having only a record label background. The older I now get, the bigger the boardrooms I find myself in, the more I realize that indeed a lot of people don’t know what they are doing and you can figure it out along the way. Be informed, be on point and do your best, and you can basically do anything you set your mind to.

shesaid.so: Any music you currently have in heavy rotation that you’d like to share with others?

SS: I just went to Governors Ball in NYC where Tove Lo absolutely blew me away, what an artist, a proper rockstar of our time. Same for Ashniko, amazing performer. And a nice summer song to have on repeat is “Nobody” by Quentyn and KEV!

. . .

Here are those links again to support the k*ktanker book project:

You can support our project by donating to our crowdfund (https://www.voordekunst.nl/projecten/13688-ktkanker ), we need to hit 80% to make this special project a reality. First copies are in Dutch, but you can opt in on an English version of the book through our website: www.kutkanker.com

shesaid.so Mix 038: RYL0

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so mix series continues this month with the LA-based artist RYL0, one of the most exciting voices coming out of the hyperpop scene.

The artist’s combination of infectious vocal melodies, bombastic electronic production, and strikingly candid online presence has led to inclusions on Spotify’s New Music Friday, Fresh Finds, and Hyperpop playlists; on lineups alongside the likes of Arca, Kero Kero Bonito, Alice Longyu Gao, and Umru; and on the stages of infamous hyperpop events such as Heav3n, Subculture, and New York’s sksksks party.

Through these ventures, RYL0 is paving new ground: she is a walking supernova of forward-thinking pop ideas and, as one of the few Black women in hyperpop, a pioneer for what kind of artists can be the face of this space. Following the May release of her, I’m the Worst!! mixtape, we caught up with the singer-songwriter and producer ahead of her opening performance for PC Music’s Namasenda on June 23.

Tell us the story of how you fell in love with music.

I don’t know if there’s one specific story as to when or how I fell in love with music in general. I just remember always loving it and listening to a lot of things growing up. I had a lot of alone time on my hands as an only child, so I was constantly consuming music and really digging for new finds from a very early age. When it comes to making music, I definitely remember always wanting to be a rock star, à la Hayley Williams. I didn’t even know I could really sing until about fifth grade, though. I auditioned for the school musical just to try something new, and I didn’t even tell my parents until afterward. From then on, I was hooked on musical theater and fell in love with performing. But even then, I didn’t feel the need to make music of my own until I really got into electronic music years later.

How has your community, background or upbringing influenced your sound?

I didn’t grow up with a strong sense of community, really. I always felt like I didn’t fit in anywhere because my tastes never aligned with those of my peers. I was also quieter as an over imaginative weird kid, so it was hard to fully express myself at times. The first time I felt like I really found a community of my own was when I got into EDM in middle school. I loved how free the music felt, honestly. Especially hearing stuff like Scary Monsters and Nice Sprites… obviously a game changer. I became a full PLUR kandi kid shortly after I got into the scene– going to raves and getting my friends into it too. At the time, I found a real sense of myself through the rave community, and it’s definitely the reason I am where I am today. Getting into EDM over a decade ago brought me to making electronic music today in the form of hyperpop.

Who or where do you draw inspiration from?

I think I’m constantly inspired by anything innovative that leaves an impression on me. I’ve realized recently that I’m a super impressionable person in general, so it really depends on what catches my attention at any particular moment in my life. Recently, I’ve been diving into the catalog of Ed Banger Records and that definitely inspired my approach to my mix! I’m also completely inspired by the work of trailblazer, Charli XCX and artists of PC Music. That can also totally be heard in my mix (and my music at large). I’m inspired by the concept of being innovative in general. I love it when people break rules and push the boundaries of a more traditional approach to artistry.

Is there a theme to your mix? What can listeners expect to hear?

I have a lot of fun when making mixes because I don’t do it super often, and that makes me more inclined to go absolutely crazy with it. I think the general theme of all of my mixes is a lightly chaotic multi-genre collection of eclectic mashups, combining all my tastes and flipping all my favorites on their heads. I’ve been describing my style as “RYL0-core” because I think I can pretty much guarantee I’m always going to try to make the most insane mix you never knew you needed to hear. It's just the right amount of absolute nonsense, and sometimes shouldn’t work at all. I always find a way to get my ideas to translate, though, so that’s what you can expect to hear.

What are you currently working on, and what are you looking forward to in 2022?

My second mixtape I’m the Worst !! came out in May, so for the past few months I was focused on finishing that up. Now that it’s wrapped, I’ve been working with new producers and honing in on my craft as a songwriter. I’ve been doing a lot of sessions with different people, trying to find what the next project might sound like. In the meantime, I’m just enjoying being able to perform a bunch. I went on a mini-tour in March and have been playing some pretty big parties like Heav3n and Subculture (both LA based). Looking forward to playing a few more shows this summer and have a few more releases that I’ll be featured on dropping in upcoming months!

Check out RYL0 on IG

Artist Spotlight #8: Miso Extra

For this month’s artist spotlight, we caught up with English-Japanese artist, Miso Extra off the back of her performance at Brighton, UK’s ‘Great Escape’ festival.


Having released her first single in 2021, Miso Extra has generated lots of buzz around her explorative sound. Following up with the release of her EP ‘Great Taste’ in 2022, she continued to give listeners a reason to believe and go with her into the Misoverse. Here she talks to shesaid.so about her evolution, and things she would have loved to hear when starting out.

shesaidso: Tell us more about your artist journey and how your sound has developed to where it is today?

Miso Extra: It has taken me a long while to give myself permission to embrace my creativity.

Miso Extra has helped me to better channel the thoughts I don’t always have the courage to voice in my day to day life. I personally feel ideas always sound that much better in song.

shesaidso: You showcased your vocal creativity on your Debut EP ‘Great Taste’. Were you always confident using your voice?

Miso Extra: My confidence has ebbed and flowed over the years but with the loving support of friends and family I’ve been finding my feet.

I’m embracing my own unique vocal style and champion that it is my instrument of choice.

shesaidso: You released Great Taste in March? How did that moment feel for you as an artist?

Miso Extra: It was a huge sigh of relief and felt like a step in the right direction for me creatively as I had never originally intended to release the project. Thank goodness I did!

shesaidso: How do you identify collaborators to work with?

Miso Extra: I try to let it happen organically but from the outset I tend to gravitate towards people who seem to have a good vibe about them and that reply to my DM’s aha

shesaid.so: shesaid.so is a community guided by intersectionality. In your opinion, how could the music industry do better in terms of inclusivity?

Miso Extra: There is always progress to be made as that is an infinite process. By trying to make the next day better than the last in any small or big way is always a good start.

shesaid.so: Has community played a role in your evolution as a creative?

Miso Extra: Totally crucial! No one person is responsible for raising me. The good, bad and the divine are what made me who I am today and will continue to help evolve me.

shesaid.so: And finally, could you share three bullet-point top tips for artists just starting out? What would you have loved to hear?

1. No better time than the present

2. Own being you

3. Help is out there you’ve just got to keep seeking the right people

Keep up to date with Miso Extra here and on Instagram

Find out more about how to become a shesaid.so member or Ally.

Preparing for your release: A Guide For Independent Artists with shesaid.so, Powered by DistroKid

shesaid.so and DistroKid partner for a four-part workshop series.

Here at shesaid.so, we love to provide informative resources and equip our members and allies for their careers. So we have teamed up with independent digital music distribution service, DistroKid, to bring members a four-part series to unpack the secrets behind a successful release.

The four sessions take us through the stages of the process from beginning to end, starting with top tips for the pre-release/production stage; moving on to ensuring a smooth distribution process for release; through to making the most of marketing and promo opportunities. Every Tuesday at 10am PDT / 6pm BST, live on our YouTube channel.

Session 1: HOW TO MAXIMISE YOUR PRODUCTION QUALITY

Session 1 kicks off with a focus on maximising your production — from a technical, creative and operational perspective. Hosted by:

  • Lysee Webb, Founder of Van Pelt Management (highlights include multiple GRAMMY award winner Shawn Everett working with the likes of Kacey Musgraves, War on Drugs, and most recently Adele, to up and coming talent like Jason Agel landing projects with serpentwithfeet, Prince and John Legend, and Jonathan Low working on Taylor Swift’s Folklore.)

  • Ebonie Smith, award-winning Music Producer, Audio Engineer & Singer/Songwriter, plus Founder of Gender Amplified, an organisation that supports women and girls in music production.

This first workshop focuses in on the music production stage of a release and how to make the music sound as great as possible.

Session 2: DISTRIBUTION 101

Session 2 is a DistroKid special, hosted by Marketing Manager Mikaela Allen.

Dedicated to helping artists get access to the tools they need to make a living out of their artistry, Mikaela has worked with brands and organizations such as TIDAL, Madison Square Garden Company, Mercedes-Benz, Twitch and more. She holds a Bachelor’s Degree in Music Business/Marketing from the Berklee College of Music as well as a Masters Degree in Global Entertainment and Music Business.

An expert on all things distribution, Mikaela takes us through best practices for preparing your music before, during, and after that all important release day.

Session 3: Make Platforms and Marketing Work For You

Session #3 continues with expert advice on how to define your unique message, marketing your music to the world, and how to do this on DSP’s and other such platforms, led by Ultra Music Records VP of Marketing, Bina Fronda.

Bina landed at famed NYC-based dance music label Ultra Music in 2014 and worked her way up to her current role as Director of Marketing. During her time at Ultra Music, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, Sofi Tukker including their recently Grammy nominated album “Treehouse,” Benny Benassi, Deorro, Axwell, Pitbull, Kaytranada & more. Prior to Ultra, Bina also has experience in the festival industry, namely large scale events including Governor’s Ball, EDC NY, Boston calling and The Meadows.

Session 4: Optimising Your Promotional Tools

In Session #4, DistroKid’s Head of Creator Services, Mike Fink, sits down with singer/songwriters and DistroKid artists, Neoni, to talk about their artist journey, putting together a promo strategy, tools that have helped them along the way, tips for other indie artists, and more.

Mike Fink

Mike heads up DistroKid’s Creator Services team engaging with artists and DSPs. Previously he headed up relationships with indie music rights holders, labels and management at Pandora. Prior to moving to California, he produced over a thousand shows at The John F. Kennedy Center for the Performing Arts and co-founded indie label The Kora Records. He also managed several artists in DC, including Anousheh Khalili who shared a grammy nomination for her work with Deep Dish.

Neoni

we are sisters who argue and write songs One Colorado summer on the corner of Washington & 13th we opened our guitar cases and started playing. Today we write bold music and collaborate with artists from around the globe.

Tune in to find out:

  • How the artists got started in music.

  • What are the most impactful tools that have helped them along the way (can be on the promotion and or creation side)?

  • What tips do they have for other independent artists trying to make a career out of their music?

A huge thanks to our partners at DistroKid for making this series happen and for supporting our work.

If you are an artist wanting to find out more about DistroKid services, check out the DistroKid website here.

And if you would like to get access to these sessions or any future content from shesaid.so, become a member or ally today.

shesaid.so Mix Series 037: Mary Droppinz

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so Mix series continues this month with LA-based DJ and producer Mary Droppinz, whose eclectic signature sound combines her house and techno roots with electro-injected breaks, acid basslines, uplifting chords, and heavy kicks.

The buzzing selector has become a staple of the LA dance music community, performing at venues like Exchange, Academy, and Catch One, as well as festivals such as Desert Hearts and Minimal Effort’s All Hallows’ Eve.

Having started as a dancer before transitioning into DJing, Mary Droppinz channels her technical expertise and impeccable musical instincts to evoke feelings of transcendence during her performances. We caught up with the creative polymath ahead of her debut performance at Brooklyn’s vaunted Elsewhere venue this July.

Tell us the story of how you fell in love with music.

I fell in love with music when I was just a baby, my family always said I was dancing to Janet Jackson when I was growing up. I also went through a hard core emo phase in high school. I took piano classes and would join in drum circles. My dad plays drums, so watching him while growing up had a huge influence on my love for music.

How has your community, background or upbringing influenced your sound?

Coming from Nebraska and having been into emo music I always used music as an escape tool to connect myself to something deeper, so once I discovered the house & techno scene in Southern California, it was almost instantaneous that this was my path. I really fell in love with deep house to begin with, but as I have grown in the past eight years, I have fallen truly in love with breaks. I think it’s a natural progression of a seasoned musical ear to get to other subgenres in house music, and that’s really what influenced where I am at now. Another pivotal moment into finding my sound was actually the pandemic. When everything shut down, I was forced to face that I wasn’t really feeling the music I had been listening to and there was something different perking up to my ears, and that was breaks. Breaks reignited the gangster inside me.

Who or where do you draw inspiration from?

I solely move off of intuition, so that’s where I have drawn most of my inspiration from. Artists I look up to are Mall Grab, Ben UFO, Nikki Nair, Danny Daze, Peggy Gou, LSDXOXO Green Velvet and the Martinez Brothers.

Is there a theme to your mix? What can listeners expect to hear?

I wanted to make a mix with only my original music, so that’s what I did!

What are you currently working on, and what are you looking forward to in 2022?

I am working on a few exciting remixes and looking forward to playing in your city!

shesaid.so Mix Series 036: QRTR

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

The shesaid.so Mix series continues this month with Brooklyn-based producer QRTR. QRTR is one of electronic music’s most promising up-and-coming artists, making waves with her cinematic brand of house music where she fuses air-tight dance hooks with dreamy downtempo textures. This style has garnered praise from publications like Pitchfork, DJ Mag, BBC Radio 6’s Tom Ravenscroft, The Wire Magazine, Paste Magazine, XLR&R, and more.
The buzzing selector has showcased her hypnotic live sets on the same stages as Tokimonsta, Daedelus, Booka Shade, and Tiga. Fans can expect to hear more of QRTR’s unique sound at her upcoming Coachella debut on the DoLab Stage.

Tell us the story of how you fell in love with music.

I’ve loved music my whole life, but it wasn’t until I experienced my first music festival (Bonnaroo in 2014) that I realized I wanted to create my own music project. Attending that festival is one of my fondest memories, and I hope to be part of someone else’s musical journey the same way the artists I saw that weekend are very much part of mine.

How has your community, background or upbringing influenced your sound?

I’ve been lucky enough to be part of Brooklyn nightlife for a decade now, and its eclectic nature definitely gave me the freedom and confidence to make the kind of music I make now.

Who or where do you draw inspiration from?

I’m inspired by so many things — books about space and dystopian tech futures, films about interdimensional ruptures unraveling reality, gardening. I like to pull inspiration from other mediums, but I’m also inspired by many music artists such as Bicep, Caribou, Octo Octa, Jamie xx, Kelly Lee Owens, Four Tet, Jacques Greene, TOKiMONSTA, and so many more!!!

Is there a theme to your mix? What can listeners expect to hear?

I just played a handful of tunes I’ve had on repeat lately, plus a couple new tracks of mine.

What are you currently working on, and what are you looking forward to in 2022?

I’m working on new music and building out a new live set. At the moment, I’m gearing up for my very first Coachella. :)

QRTR on Instagram, or her website.

Introducing Christine Osazuwa, shesaid.so’s new UK Director

We are excited to welcome music executive Christine Osazuwa to the shesaid.so family in their new role as UK Director.

In this role, Osazuwa will be responsible for overseeing development and operations of the organization’s chapters and initiatives in London, Brighton & Northern England. In addition, she will start new relationships and continue existing relationships with artists, trade bodies, DSPs, label groups, and everyone working to make the UK music industry a safer and more equitable place.

“shesaid.so has always been an organization that I admire for their continuous work in empowering & representing gender minorities in the music industry. I took on this role to be able to implement change within the UK music industry around issues such as career progression at all levels, parental leave and re-entering the workforce, exploring intersectionalities across race, ethnicity, sexuality, neurodiversity, disability and so much more,” says Osazuwa.

What started as a passion project by shesaid.so CEO Andreea Magdalina in London in September 2014, has since evolved into one of the largest independent communities in the music business. The shesaid.so community consists of women, gender minorities, and allies from all sectors of the music industry: from record labels, artist management companies, and booking agencies, through to technology platforms, creative agencies, composers, artists and more. With headquarters in London and LA, shesaid.so has 18 global chapters around the world including New York City, France, Italy, and Mumbai to name a few.

“shesaid.so takes pride in having built a safe and authentic space where all women and gender minorities in music are welcome. That’s why each one of our members has been carefully curated to ensure everyone shares our values and ethos, and actively participates in the community,” says Magdalina. “Christine is no different and we are elated that she is joining the team is such a crucial role within the organization especially as the UK continues to prove its importance in pushing boundaries in an ever-evolving music industry ecosystem” she adds.

ABOUT CHRISTINE OSAZUWA:

Christine Osazuwa is currently the Strategy Director for live music & travel tech startup, Pollen, as well as the Founder of Measure of Music — part conference, part hackathon — to introduce others to the world of music & data. From running street teams to making a music documentary, Osazuwa spent most of her adolescence deeply entrenched in the music industry and went on to receive an undergrad degree in Music Business, followed by an MBA in Marketing and a Masters in Data Science.

She managed to combine all of her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, data & business. Originally from Baltimore, MD, USA, Christine spent two years in Stockholm most recently as the Head of Data & Insights for Universal Music Sweden before calling London home working as the Global Marketing Director for Data & Insights at Warner Music Group and co-lead for WMG UK’s Employee Resource Group, The Link, for employees of colour & allies.

Connect with Christine: http://christineosazuwa.com/

Visit shesaid.so: https://www.shesaid.so/