Charly Schaller: DJing with Disability

While studying Philosophy at Cambridge, Charly Schaller discovered techno music during weekend trips to Berlin's techno clubs. This sparked a deep passion for techno and its harder subgenres and she soon played at venues like About Blank, Griessmühle, and Arena Club. In 2021, she released her first track on He.She.They, with a remix by Radio Slave, and launched an event series at Zurich's EXIL featuring artists like VTSS and DJ Spit and her music was released on labels like Second State, LAP, and DURCH.

In 2021, Charly became severely disabled due to complications from spine surgery. Now, she advocates for disabled DJs, promoting inclusivity and necessary accommodations in the music scene.

Can you briefly share your journey of becoming a DJ and how it all started for you?

Music has always been my thing, I grew up listening to classical music and in my youth had a great time discovering mainly the 60s, 70s and 80s, especially psychedelic rock and acts like the Beatles and Pink Floyd. I didn’t know too much about electronic music until I visited my friends in Berlin in my gap year after high school. We all went to Tresor as a group and in the morning when they went home, I went all by myself to Berghain, at the age of 18 in colorful clothes and with ginger braids and luckily got in. That was the first time I heard proper Techno and I was immediately in love. In this week I went to Berghain three times and my love for Techno was born.

After my gap year, I started a Philosophy degree at the University of Cambridge in England and while everyone else was doing internships at big companies in the school holidays, I went back to Berlin to go clubbing. It was both the music, but also the community, freedom and acceptance that I experienced in Berlin’s clubs that caught me. 

I think at some point, when I stood in a club, I looked at the DJ in front of me and thought: ‘This is what I want to spend my life doing’. I’ve always been a person who’s going for the things in life that I’m passionate about. So while still at Cambridge I first bought my first synthesizer, later CDJs and autodidactically taught myself the first production and DJing skills as I didn’t know any DJs at the time. After finishing my BA, I moved back to Berlin, worked different small jobs, and slowly improved my DJing skills until at the end of 2017, I was lucky that a friend who was a promoter at About Blank granted me an intro slot at his party. I’ve never been so nervous in my life and was shaking during the whole set, but it went great and I noticed that luckily my taste in music seemed to appealing for other people, too. I had never played in front of people before, so I had no idea how they would like my style. But after that, it slowly all took off, through more and more regular performances, becoming a promoter myself and finally allowed me to have a professional career.

How did your life change when you became severely disabled three years ago?

Everything changed for me. Due to severe scoliosis I had a surgery where two metal rods were inserted right and left of my spine. As a result, my back is completely stiff, I cannot bend it anymore. There were also major complication and after I woke up in extreme pain after the surgery, the pain never went away. Since then, I always have strong pain when standing and walking and can only stand and walk for a limited amount of time. Consequently, a lot of the things that I used to love doing, like hiking, rock climbing, snowboarding or simply strolling through a city aren’t possible anymore. The worst thing however is, what constant pain is doing to your mental wellbeing- it is extremely exhausting. Is is as though 50% of my thoughts are constantly occupied with pain, so my whole capacity is at 50%. It changes you, when you cannot simply walk down the street and enjoy the sunshine anymore.

What are some specific challenges you faced as a DJ after becoming disabled?

Unfortunately I faced many challenges. First and foremost, that standing for more than 30min is now extremely (!) painful for me. So in order to play with less pain I needed a chair with a backrest (The pain only goes away, if my back is not vertically burdened). Even though I asked my agency to tell the promoters about my condition, that chair was maybe provided 50% of the time and in most cases it was a barstool standing meters away from the booth. Even when a chair was provided, I could not play while sitting because the equipment would be far too high, so I had to take short rests during my set which makes mixing a lot trickier. 

Charly Schaller ft. Dani DeLion - Queen Of The Night [He.She.They.] Uploaded on YouTube May 5, 2021

If I had been already very successful and established, I probably could have requested the promoter to arrange everything so that playing seated would be possible. I will always remember for example Kyle Geiger playing a Berghain closing with a broken leg, and he will always be a hero and source of inspiration for me for this.

But as an upcoming DJ, you cannot really make such requests that cost extra money or require the whole set up to be changed before and after you play. How should this be possible when even changing the mixer is sometimes considered an annoying effort. And it is indeed an effort, which I know from being a promoter myself. But this really demonstrates that our scene is not inclusive for people with physical disabilities.

I’m sure that wheel chair users face the same problem that the DJ booths are far too high for them and to the reader: think about how often you’ve seen DJs in a wheel chair. So we really need to find a solution here. If people were generally aware of these special needs of people with disabilities, every club could possibly have a podium or second smaller booth. Sure, this involves effort and is costly and will lead to breaks between two DJ sets, but I think there is no question that inclusivity is more important than a neat transition between two sets. 


With my back being weak from the surgery, I was not allowed to carry anything so I needed the promoters help to carry my luggage. When sitting, I always needed a chair with a backrest. Without a backrest, I would be in strong pain. Unfortunately, many times, either my agency or the promoters forgot about communicating this clearly and I ended up stranded in situations with extreme pain.

Promoters would be confused why I left artist dinners directly after arriving or why the first thing I did after arriving at the airport was asking whether they could carry my luggage. When somebody is not informed, it is very uncomfortable for me when the first thing I need to talk about with them is my disability. I am now talking openly about it, but it is still something very private and it is uncomfortable being forced to open up to a total stranger without wanting to do so but out of necessity. It has meant over and over again brandmarking myself as somehow less than capable. So it was also hard that people, despite knowing about my condition, often couldn’t grasp its severity. I think this is because you don’t see it, not because they didn’t mean well, but still it hurt.

Furthermore, effective marketing became almost impossible: I felt ashamed to see myself DJing on videos, how stiff I looked. I used to dance a lot when playing and now, I looked stiff and potentially bored and unengaged to other people.

We all know how important video content is these days, perhaps the most important marketing material to increase ones reach.. High quality video content of DJs dancing ecstatically at gigs is perhaps the most important marketing material these days. But not only at gigs, recording yourself playing at Hör or doing streams is very relevant for social media. With releases sadly loosing importance it nowadays seems impossible to make a career without outstanding video content. But video content where the DJ is standing stiff as a stick will hardly go viral. On top of that, while I was trying to make peace with myself, I still got the advice from people from the music industry that I should dance more when playing so that the video content would look cooler, even though they knew about my condition. This really really hurt.

Additionally, networking is so so important and it often happens at events, in the backstage, behind the stage or in the smoking area and all while standing. So not being able to attend many events anymore, you quickly loose contact with the scene. At big productions like Time Warp for example, people stand for hours behind the stages and get to network there and there isn’t any seating at all, so unless you can stand for hours, you cannot go there. Even when there are seating areas, people still are usually all standing up and when sitting all by yourself you won’t meet anyone. I don’t want to speak for wheelchair users as I’m obviously not in their feet, but can imagine that it must be hard for them, too, to approach people they’ve only met once or twice in their life or never before in a dark and load environment. 

Due to the fusion of my spine, dancing is now very different, I cannot let my body move naturally to the music and again, however great the music, when you are in strong pain, dancing is only partly enjoyable. This was very sad for me as I absolutely loved dancing, but it also made me feel alienated from the people around me at parties.

​​Overall, I felt alienated from the whole scene. I still loved playing more than anything, but at gigs, I felt alone with my pain, I felt estranged from everyone surrounding me who didn’t realise how lucky they were to have the liberty to dance freely and without pain. So I didn’t see a way forward and thought the only option I had was to quit DJing and start a new life. This is why I stopped posting on social media and even left Berlin to pursue a different path in life.

What challenges have you faced in other situations e.g. navigating airports with your disability ID card, despite being able to walk?

At airports, for a long time I was unable to wait in the queues and needed help with carrying my luggage, but as I could still walk it didn’t feel right to use the disability service. What many people don’t know: You must use a wheelchair to use the service, even if you tell them that you can walk. When I tried to skip queues using my disability ID card. Multiple times I got shouted at, insulted and harassed and people didn’t let me pass despite me explaining I was in pain. Even if I had used the wheel chair service, the problem would have been that this service can be very slow in many countries and you might have to wait 1h for being picked up while my gig was within only a few hours. Generally, anything that involved long times of standing and walking became a challenge.

How did your management respond to your disability, and what impact did it have on your career?

I think that they meant well, but couldn’t really grasp the severity of my condition as it is not visible. InI believe anyone with an invisible (physical) disability faces this really big problem, that even though people mean well and they have good intentions, they fail to provide the support you really need. For example, people will be confused or wonder why you’re not constantly complaining about your pain if your pain is really that strong or why you still seem to have a good time. But obviously you get used to the pain and obviously you cannot send your life complaining whenever you’re standing or walking ;)

So again, I had people still advising me to dance more so that the video content would look cooler and I was also advised against communicating openly about my disability, which hurt. I believe that if it had been visually obvious that I had a disability, things would have been different. 

Overall, I would have wished more guidance and more help on navigating my disability. The only way how my career could have worked out is by being open about my disability, I think this applies for most disabled people and so having my management on my side with this and campaigning together for the inclusivity of disabled people would have been helpful. 

Why do you think the current discourse around diversity in the music scene lacks a focus on disability?

Nobody is talking about it, that’s a fact. But it’s not only the music scene but society in general that omits disability from the diversity discourse. When I applied to do an MBA in New York where I lived for half a year, there were many diversity scholarships, but having a disability was never part of the criteria that made one eligible to apply. Disability is not part of the mainstream discourse. 

And the fact that the special assistance that I requested could not be provided and all my other challenges show that it’s not on people’s (especially also promoters’) minds that some some people need special assistance in order to be able to play a gig. If disability was part of the diversity discourse, it would not be a new topic for people, that some DJs cannot stand behind the booth for their set and clubs would be equipped to accommodate this. 

How can people and organizations in the music industry better support disabled DJs?

Due to the problems  I mentioned that disabled DJs face with marketing and networking, I believe that some sort of affirmative action and special support would be effective and necessary to increase their visibility and balance their disadvantages. This is because for some of the problems other than providing special assistance, like networking, there doesn’t seem to be a straightforward solution. Just as it was and still is a topic that female DJs should be particularly supported- many promoters now check that they have female DJs on their line up- disabled DJs need to be supported in a similar way. If as a promoter, you know a disabled DJ, give them a preference when it comes to booking. Promoters, agents and managers would need to become active here. But I’m also just starting to campaign for disabled people so I don’t have the perfect solution in my hands. But acknowledging the problem is anyway the first step.

Promoters, regardless of how established and big, should have on their minds that some people need special assistance, e.g. cannot stand for the whole time of the set behind the booth or might need any other kind of help for their journey. When booking a DJ, promoters could actively ask whether any special assistance is necessary. This should be the industry standard. To this point, I still don’t grasp how so many promoters could simply forget about providing a chair for me, even though it should have been explicitly requested. 

Talk to everyone you know about this topic. If you work at a club, raise this topic at a team meeting, think about which restrictions disabled DJs might face and how you can accomodate them. If you are a manager or agent, take your artist seriously when they mention to you challenges that they face. Be proactive. 

With regards to marketing, I believe the only solution is to be open about the disability and have a team behind you supporting you with this. In my case, my community needs to know about my condition to understand that I’m not simply standing bored and unengaged behind the booth. 

What are your next steps?

I would love to connect with other disabled artists, talk to promoters, clubs, agents and managers and create awareness. But I am also just working on my comeback now, am looking for a new agency and management that will be happy to align with my mission. I hope they’re out there. 

I hope that at some point, any disabled DJ at any stage in their career will without question get the special assistance and accommodations they need, will be seen, heard and have the same chances of becoming successful as ablebodied DJs, as well as feel as an equal member of the music community. 

Connect with Charly Schaller


NikNak: the Turntablist Embracing Afrofuturism and Blade Runner-Inspired Soundscapes

Photo credit: Emilly Obeng

NikNak, a musical polymath excelling in composing, sound design, DJing, and turntablism, made history in 2020 as the first Black turntablist to receive the prestigious Oram Award. Known for her albums, remixes, and performances, she has gained worldwide recognition and praise from DJ Mag, Clash, The Wire, and Resident Advisor. Her debut album Bashi received critical acclaim, and her fourth studio album, Ireti is available now on Matthew Herbert’s Accidental Records.

Ireti embraces Afrofuturism and explores the intersection of humanity and technology. Inspired by films and video games like Blade Runner and Cyberpunk 2077, it tells a dystopian story about reclaiming humanity from machines. “If there was a Black Blade Runner, this would be the soundtrack,” says NikNak.

The album features collaborations with Agaama, Cassie Kinoshi, Chisara Agor, Grifton Forbes-Amos, and SlowPitchSound, blending turntablism, experimental synthesis, haunting vocals, and dynamic electronic elements. It spans genres like jazz, jungle, experimental, and trip-hop.

Tracks like "This Pile Of Rubble is More Human" and "12000 RPM" depict urban chaos and high-octane action. “I wanted to create the sound of the world collapsing,” NikNak explains, using manipulated fireworks sounds to evoke a war-like atmosphere. "You Were Supposed To Be Good" features Grifton Forbes-Amos and Cassie Kinoshi on horns and saxophone, enhancing the track’s impact.

NikNak is touring the UK and Europe throughout spring and summer to celebrate the album's release.

Your new album, "Ireti," delves into Afrofuturism and explores the intersection of humanity and technology. Can you tell us more about how this concept influenced your creative process?

In one way it was from seeing a growing increase in AI availability and how it’s been clashing with artists, resulting in works being stolen or manipulated, and even in some cases big organizations choosing it as an option instead of paying artists. In another way, it was from being surrounded by the ways we’ve seen it be depicted in media thus far but without much Black representation - Blade Runner for example. 

Your music is known for its fusion of turntablism, experimental synthesis, vocals, and electronic elements. For those unfamiliar with turntablism, could you explain what it is and how you first got involved with it?

Turntablism is a term originally coined by DJ Babu where a turntable is being used to creatively manipulate sounds into melodies and rhythms. It’s more commonly associated with hiphop where people would scratch onto a hiphop beat, but it’s also known in more experimental and avant garde styles of music too. I first got involved with it during my undergraduate studies in Leicester via a really engaging lecture from Dr. Sophy Smith, but also through working in a bar and watching DJs scratch funk and hiphop tracks every Friday night. It was a particularly important time and everything kind of fell into place because I was learning how two seemingly different groups of people use the same tech to create/play music with. 

How has your approach to turntablism evolved over the years, and in what ways has it influenced the production and storytelling in your latest album, "Ireti"?

Getting rid of the imposter syndrome for one has been a massive impact, and realizing that I don’t have to be locked into a specific genre or style to do it too. I love playing with the traditional scratch samples everyone is somewhat familiar with if the idea calls for it at the moment, but I equally love playing with everyday sounds too. That doesn’t make me any more or less of a turntablist, I just have my own approach; the same way that if you give the exact same guitar to Jimi Hendrix and Eric Clapton for example, you’ll get two entirely different sounds. Over the years, I’d say my sound has grown in its confidence as I’ve grown confident in my ideas and ways I want to express and share them, hence the creations of Ireti, Sankofa and other projects. 

What drew you to explore and fuse Afrofuturism in your music?

I’m a nerd and it’s taken me a long time to learn about other Black nerds who create worlds in their own ways too, whether it’s on purpose or spontaneous. The fact that there are authors, scholars, comic book artists and more that are actively trying to contribute to diversifying these worlds in myriads of ways is really important to me, especially as I didn't see much of it growing up. My sources of representation in these worlds was primarily Storm from the X-men… and while later in life, I can say there are artists like Erykah Badu and Sun Ra who have these elements in their music, I didn’t know what the vocabulary was until much later in life, and that’s the problem. I guess what drew me to it is the sense of finally having a language or term that encompasses a chunk of the things I’m passionate and excited about, that also means that I don’t have to shrink in some way to fit into it either. I wouldn’t necessarily say it’s a “fusion of Afrofuturism with my music”, but instead it’s a realization that I can tell stories and/or ask questions within the realm of Afrofuturism, with genuine interest and without trying to be something I’m not. 

What's your top advice for young people wanting to become music producers/singer-songwriters etc.

Make what you want to make. There’s no point in trying to emulate sounds that don’t resonate for you for the sake of it being popular or wanting to go viral. That in itself means it’ll be somewhat soulless with a mandate of wanting to fit in. What if you don’t want to do that? Play with sounds and ideas, and see what happens after the fact. You’ll be surprised with how much you’ve changed as you grow and mature - so will your sounds and ideas. Don’t lose sight of that, or the fact that at the end of the day, we’re all just messing around with sounds and noises. 

  • Interview by ninakeh for shesaid.so


Emerging Artist AVR Delves into Philip Glass Rework, MUGLER Collaboration, and Debut Album 'Salvation'

AVR (Anna von Raison) is a polymath who blends art, music, innovation, and tradition. Her work is influenced by diverse references like Philip Glass, Grimes, Stevie Wonder, and Bernini sculptures. Frustrated with the routine of academic jazz piano studies, AVR began producing music that captures the feeling-everything-all-the-time internet era.

AVR has scored films for brands like Louis Vuitton and Dior and worked as a studio pianist and producer for artists such as Charlotte Gainsbourg, Tusks, Soundwalk Collective, and Franny London. AVR also consults and performs in fine arts contexts, including Gropius Bau Berlin and the National Gallery, and serves as a music curator for events like Berlin’s ‘Long Night of Museums.’ Her song ‘Under The Sand’ features on the soundtrack of the US movie ‘After Everything.’

Her release, 'Etude No.2,' a rework of Philip Glass, came out on Glass' label with an immersive video collaboration with MUGLER. Supported by BBC stations and publications like CLASH, Rolling Stone, The Fader, and i-D, AVR's music gained international attention from the start. She has performed at notable venues like Berlin’s Philharmonie, Notting Hill Arts Club in London, and Baby’s All Right in New York.

AVR’s debut album ‘Salvation,’ released on June 7, reflects a softer, warmer sound, integrating her jazz and neo-soul influences. Independently published and four years in the making, it features guest soloists Viktor Wolf and Sylvia Hlynsdottir. The album, the final part of a trilogy, marks AVR’s evolution as a solo artist.

Describing her creative process, AVR says: ‘I love collaging and clashing musical bits that typically don’t live in the same world - I am looking for that new sound, seeking innovation but also romance. I try to avoid the dangerous temptations of musical training. Working from instinct, I give the subconscious free reign, into an ecstatic flow. For me, making music is like scoring the movies in my head.’

On ‘Salvation’, this approach results in hazy ambient journeys combining jazzy choirs,cinematic strings, Motown bass, trip hop drums, and bright vocals. Tame Impala-stylesynth solos appear, while experimental bits of sound toy with the warm breeze.

 "Salvation" is the final act of a trilogy. What’s the inspiration behind it? How does it connect with your previous EPs "Vibration" and "Hallucination"?

Salvation is the last part of trilogy that started with EP1 Hallucination and EP2 Vibration. This trilogy for me is part of my transition of mainly working behind the scenes as studio pianist, producer and composer for other artists, brands or film. Musically it’s the genesis of AVR as a solo artist in the sense that those 3 acts each represent part of my musical selves. Hallucination works with a lot of classical piano fragments, some that I composed, then one of Claude Debussy. Vibration, my second EP, is much more beat focused and has generally a darker synth-, more distorted and rebellious vibe. Salvation is the warm rain, the liberation, the letting go. There’s a lot of warmth and jazzy, souly references. I intended it a bit as a musical retreat. We live in such a complicated time and I still want to believe in the power of music to unite and remind us of our shared humanity. But I feel if we dont retreat from time to time you lose the energy to stay political and hopeful.

Can you share more about the process of collaborating with Philip Glass' label and French fashion house MUGLER?

I have been a big admirer of Glass’ works for a long time, and always loved Beck’s rework on a rework-only-album from 2012. At one point I just started to play around in Logic with the Piano Etude No.2 and once finished showed it to director Alex de Brabant who felt immediately inspired to do a video. We requested a wardrobe collaboration with Mugler and somehow our moodboard for the video convinced them to send a beautiful selection of pieces for me to wear in the video from Paris. After having put all the work in the music and a lot of money and time in the video I realized: We cant release any of it without a permission. I had absolutely forgotten about this legal situation since Philip Glass is a living composer. Extremely stressed about that I reached out to his publisher and we had to wait for months and months until we got the relieving news. In the end they would not only allow for both video and rework to be released but also asked me if I could see myself releasing my rework on Glass’ label Orange Mountain Music, which was more than I could have ever dreamt of.

How has your involvement with luxury brands like Louis Vuitton and Dior impacted your career/creative process?

Actually all my brand collaborations came directly through the directors, who were friends of friends or who heard of me through someone. I think big brand names can in some circles maybe give you ‘credibility’ in terms of what professional level you are able to deliver and if you can work in sometimes difficult circumstances. Often there are agencies involved, which means a lot of people with all kinds of musical taste are giving opinions and having to navigate that to get to a final result that everyone is at least ‘ok’ with can be hard. I also have quite conflicting feelings about big brands when thinking about our current environmental crisis, let alone workers’ conditions, and myself mainly wearing vintage clothes.

You’ve been a mentor for programs like ‘Girls Who Listen’ and ‘Keychange’. What’s your top advice for people wanting to become music producers/singer-songwriters etc.

I think essentially making music is translating, channeling emotions. And the better you are able to navigate the tools - like voice, instruments, DAW - the better, more precise and more personal that translation will be. So for that I think its important to just aspire to get better and know as much as possible/needed for what you want to express. Ultimately it just saves you from having to beg producers, mixers for their spare time and empowers you to work as much as possible autonomously. It’s sometimes a lonely process for me as I do it almost all on my own but it also allows for the maximum freedom. There are amazing initiatives, such as yours, out there to connect and share knowledge in safe spaces.

AVR | Photo by Alex de Brabant

Who are some of your biggest artistic influences and how have they shaped your work?

I think the reason I wanted to become a professional musician and study piano was a concert of Herbie Hancock as a teen. The feeling I had there was like nothing I had ever felt, so ecstatic and so good. Pretty much at the same time I was deep into the song books of Joni Mitchell and Marvin Gaye whilst having weekly classical piano lessons aspiring for the chords of Ravel. In general I am drawn to musical risk takers who dont become avant-garde-only, but still manage to be understood and appreciated by larger audiences. Be it Stravinsky, Thelonious Monk, Tyler The Creator, M.I.A., Björk. I like combining musical elements that dont naturally live in the same world together as I am always looking for that new sound, for innovation, but also for romance. And the romance part can oftentimes be in a hopefully timeless melody or the lyrics for me.

What's your favorite/least favorite thing about making music?

My favorite thing is starting new drafts, that fresh and exciting energy. Or moments in the studio, when creating with other people when you just sit there and feel the exact same high about something. The hardest are the last 10% of editing when it gets so incredibly tedious. And then there is the reality of being a musician in the time of social media. My main platform is instagram for communication and, like for most people, it creates a lot of anxiety and stress for me. I was also never an artist longing to see my face everywhere, I would prefer to let my music speak.

What's the weirdest inspiration you've drawn for a song?

It’s not really weird at all, but my favorite fine artist is Jenny Holzer who works with language a lot, which speaks to me deeply. My song SKIN uses her words/verses entirely.

3 things you can't live without in your bag

Its 2 for me: Heaphones & lip balm :)

** Interview by ninakeh for shesaid.so



Tackling Bullying and Harassment in the Music Industry: Dr Charisse Oyediwura & Sania Haq on BLiM's "YourSafetyYourSay" Survey

Black Lives In Music (BLiM) is an organisation that is achieving equality for Black musicians and professionals in the music industry through research and advocacy and are at the vanguard of the effort to combat racism, uniting organisations and musicians to create a truly inclusive and diverse music industry.

BLiM launched the "YourSafetyYourSay" survey in April to address bullying and harassment in the music industry. Supported by prominent figures such as VV Brown, Nova Twins, and Grammy-winning artist Kamille, who have shared their personal experiences and called for change, this anonymous survey aims to collect real-world data to inform legislation, support the Creative Industries Independent Standards Authority (CIISA), and guide the Department of Culture, Media, and Sport (DCMS) in their efforts. The data will also contribute to BLiM’s forthcoming Anti-Racist Code of Conduct and reporting tool, striving to eradicate discrimination throughout the music ecosystem.

As the survey’s deadline approaches, we chatted with Dr. Charisse Oyediwura, Chief Executive of BLiM, and the Award-Winning Diversity & Inclusion Specialist Sania Haq (and Founder of Bye to Stereotypes), about their work and how BLiM's "YourSafetyYourSay" survey is paving the way for a safer, more inclusive music industry.


Dr Charisse Oyediwura, BLiM

Dr Charisse Oyediwura is the chief executive at Black Lives in Music. With 18+ years of experience, Dr Oyediwura is recognized for her advisory work in music and entertainment. She has collaborated with corporate businesses, media organizations, and artists in the UK and US and serves on the boards of Help Musicians and the LIVE Group, chairs the EDI workforce committee, and advises at War Child UK.

When Black Lives in Music commissioned a survey on the personal experiences of Black music creators and industry professionals, they engaged nearly 2,000 respondents. Dr Charisse Oyediwura was among the first called to give evidence at the UK Government Women and Equalities Select Committee's Misogyny in Music inquiry.

Utilizing data from the report, Dr Oyediwura highlighted the industry-wide issues that persistently affect Black female music creators and professionals. The report, "Being Black in the UK Music Industry," achieved over 3,000 downloads in just one week, and its subsequent media campaign reached 788.9 million. It provided key insights into the experiences of Black music creators and professionals in today’s music industry.


Sania Haq, Founder, Bye to Stereotypes 

Sania has over a decade of hands-on experience working within the South Asian music industry through BollyCo, a dance and entertainment company she helps manage.

This is coupled with 12+ years within research, seven of which she spent leading on AudienceNet’s music and entertainment-related work, working closely with clients such as the IPO, IFPI, Sony, UMG, Warner, Spotify, Soundcloud, YouTube, the BPI and ERA, among others. 

Sania's advocacy for cultural understanding in music is evident through her leadership in pivotal research projects like the UK Music’s Music Creator Study and the IFPI’s Global Music Consumer Study. Nominated for a Women in Music Award, she's also an award-winning Diversity, Equity & Inclusion (DEI) practitioner. In 2023, she founded Bye 2 Stereotypes, providing research, training, and strategic support for addressing societal inequalities and increasing South Asian representation in the industry.


BLiM’s recent survey ‘Being Black in the UK music industry’ on the personal experiences of Black music creators and industry professionals engaged nearly 2,000 respondents. What were some of the most surprising findings from this survey?

Dr Charisse Oyediwura: There was nothing that was surprising, unfortunately as that was our lived experience,  so we already knew it. However the data showed a disparity between Black women and others in music industry and was probably the most eye opening part. That Black women being the most under paid (17% less than Black men, 25% less than white women and 52% less than white men),44% Black women reporting that their mental health had declined since starting their career in the music industry and 40% of women feeling the need to change their appearance in order to assimilate into the music industry.

What prompted BLiM to initiate the “YourSafetyYourSay” survey?

Sania Haq: The “YourSafetyYourSay” survey was initiated by Black Lives in Music (BLiM) following the insights gained from their inaugural survey, “Being Black in the Music Industry.” This initial survey highlighted significant issues of bullying and harassment within the industry, underscoring the need for a more focused investigation.

What role do you currently play in the survey process of BLiM's YourSafetyYourSay?

CO: As the ideator for the YourSafetyYourSay research, I was deeply moved to take action due to the pressing concerns that emerged from numerous conversations and meetings. BLiM's focus on Bullying and Harassment in the UK Music Industry is driven by a profound necessity. At Black Lives in Music, we receive countless calls from individuals of all backgrounds who are facing bullying and harassment. Gathering data, stories, and insights is crucial to provide the music industry with informed recommendations for impactful change. Historically, participation from Black, Asian, and ethnically diverse communities in this type of research has been incredibly low, and it's time we address this gap. There's a prevalent misconception that the struggles faced by Black, Asian, and ethnically diverse people are solely racial. However, bullying and harassment are fundamentally about the abuse of power, often rooted in prejudices like misogyny, racism, and homophobia. We are here to amplify those voices and challenge these narratives.

Collaborating with brilliant minds like researcher Sania Haq and Dr. Cassandra Jones, along with psychotherapists Natasha Hendry and Dawn Estefan, gender activists, and our dedicated BLiM Taskforce, has been nothing short of inspiring. Together with numerous key stakeholders, we are paving the way for our upcoming Anti-Racist Code of Conduct and reporting tool. We aim to eradicate discrimination, bullying, and harassment across the music ecosystem, protecting all people groups and the intersections of race, ethnicity, disability, sexuality, and gender. 

What are some common difficulties you've encountered during the survey process, and how have you managed to address them?

SH: I led on designing the survey, drawing on my expertise in conducting inclusive research and providing industry training on this for the Market Research Society. This survey presented unique challenges due to the sensitive nature of the topics it addresses. To ensure its effectiveness and participant safety, we consulted with specialists and organizations experienced in similar studies. Their input enabled us to feel confident that we had created a survey that is impactful yet sensitive to participant needs. Additionally, I am actively promoting awareness of the survey within my networks, particularly among South Asians working in the music industry.

In light of the findings from the Misogyny in Music Inquiry, how do you envision the YourSafetyYourSay survey contributing to a cultural shift within the music industry towards greater accountability and inclusivity?

SH: The findings from the Misogyny in Music Inquiry revealed pervasive issues of gender-based discrimination and harassment, which helped shape the focus and urgency of the “YourSafetyYourSay” survey. This survey aims to build on these findings by capturing data directly from music creators and professionals. Along with misogyny impacting the direct lived experiences of those working within music, it also permeates into society. Music is powerful and it can either combat or reinforce stereotypes and misogyny within society. Our aim is to use findings from the survey to influence industry standards and practices, encouraging organizations to implement robust anti-harassment policies and create a safer, more equitable environment for all​​.

Given the normalization of bullying and harassment in the music industry, what immediate proactive measures do you believe everyone should implement to address these issues effectively?

CO: There is a culture of silence and enabling that cloaks the normalisation of abuse in the industry and that needs to be uncovered. There are people who are genuinely fearful of the consequence of speaking out. But the consequence should not be on them instead it should be on the person who has committed the offence. I think listening to people in the music industry regarding their experiences is important, not gaslighting or sweeping it under the rug. Rather the opposite encouraging them to report their experiences. End the misuse of NDA’s in the cases of bullying, abuse or discrimination as it does not protect the victim but empowers the perpetrators.  But our voices especially collectively are powerful that's why we want as many people to use their voice (anonymously) through the YourSafetyYourSay survey.

What support systems or resources would you expect music companies or industry leaders to provide for those affected by bullying and harassment in the industry?  

CO: I think organisations should encourage people and workers to report their experiences to the police or other organisations such as Help Musicians, ISM or Musicians’ Union. Who will provide advice and support. We are only months away from the launch of the Creative Industries Independent Standards Authority (CIISA) so we are encouraging all organisations however large or small to sign up.

Looking ahead, what are your goals for the YourSafetyYourSay survey, and how do you plan to use the findings to drive meaningful change within the music industry?

CO: We plan to use the survey results to support the work of BLiM's Anti-Racist Code of Conduct and the Creative Industries Independent Standards Authority (CIISA) to also inform our work with the Women and Equalities Select Committee and the UK Government to share the landscape and scale of the problem and to provide legislation that will enable change at the highest level. Our job is to hold the music industry to account and that is what we will do.


Pride Guide 2024

This guide is a resource for LGBTQIA+ people and allies. It includes events, some that shesaid.so members and Chapters are performing or hosting, as well as other events happening that you may want to check out.

The guide has helpful resources you can utilise, including Pride in the Workplace Docs and our very own Intersectionality Guide written by the late Yasmin Lajoie, to name a few.

At the bottom of the guide we have also provided a list of charities and organisations that you can support / you can go to for support. We recommend checking this list out to make yourself familiar with the awesome work these organisations are doing, and to check out if they are hosting any Pride Initiatives that you can participate in.


Open Air Party

Location: Pittaki Str. Athens, Greece

Date: June 12, 18:00 - 23:00

For the 8th year, the Prevention & Sexual Health Centre “Checkpoint” and Antivirus magazine celebrate Athens Pride with the popular Open Air Party on Pittaki Street in Monastiraki.

On Wednesday, June 12 starting at 18:00, let’s gather at the hottest event of the Pre-Pride Program and celebrate through the evening with music, dancing, free condoms, rapid tests and information on sexual health.

Info Here


Adonis Afters at Southbank Centre

Location: Part of Chaka Khan’s Meltdown Queen Elizabeth Hall Foyer

Date: Sat 15 Jun, 10.30pm

The cult queer rave celebrates Chaka Khan’s musical contribution to queer dance floors over the years, with Shay Malt, Josh Caffé, Prosumer and Hannah Holland.

Info & Tickets


Sassy: Sober Clubbing Day

Location: Club Revenge, 32-34 Old Steine Brighton and Hove BN1 1EL

Date: Saturday, June 15

A sober clubbing afternoon with huge amounts of Sass, kings & Queens themed dress and huge birthday vibes!! Amazing DJ’s, can’t keep your feet still music, very fabulous & sexy dancers, loads of glitter , tasty selection of alcohol free drinks, the best roof terrace in town, super friendly and inclusive vibe with endless amounts of sober joy.

Info & Tickets


Munich Kyiv Extravaganza

Location: Wannda Circus Freimann, Munich

Date: Tuesday, 18 June, 8 pm

The queer cabaret show from Ukraine! Immerse yourself in a world of glitz and glamour! Samantha Jackson, Bavaria’s first Ukrainian drag queen, the magician Markus Laymann and our special guest Pasta Parisa invite you to an evening with breathtaking performances by drag artists, singers and musicians! A unique fusion of drag and queer Ukrainian culture. 

Info & Tickets

**Submitted by Mirca


queer:raum x glockenbachwerkstatt

Location: Glockenbachwerkstatt. Blumenstrasse 7 80331 München

Date: June 20 at 18:00


The Munich-based artist collective is organizing a queer Summer Special at the Glockenbachwerkstatt: Drag, Concert, DJ, and the vernissage of the exhibition curated by the collective.You can look forward to a bad girl-esque DJ set by schrotflinta and a concert by the band vanGoy. The evening will also feature drag performances by our Quings Merritt Ocracy and Elliott Sage, as well as our Queens Perle and Pinay Colada, who will also host the event. Among prints, illustrations, and fashion designs by Sophie Boner, Hansinger, and lizor, Mirca Lotz/Safe the Dance will offer interactive formats on awareness and anti-discrimination.The event will be alcohol-free.

Info & Tickets

**Submitted by Mirca


Southbank Centre: NAZAR

Location: Southbank Centre, Belvedere Road, London SE1 8XX

Date: Saturday June 29th, 4pm till late

Get in the swing of summer with NAZAR, a joyous party celebrating Pride in London, featuring DJs from the SWANA and South Asian communities.

Join curators Ryan Lanji (Hungama) and Drew Demetry (Nafs.Space) for an unmissable open-air Pride party for the South Asian and SWANA communities.

Groove along to music by DJs from SWANA and South Asian communities, brought to you by NAFS Space founder Drew Demetry and Hungama founder Ryan Lanji.

It has never been more important to come together as queer bodies, not only to celebrate the sounds of our respective cultures but to be visible and proud as a community.

Get more info HERE


GAL PALS: LONDON PRIDE

Location: 11-17 Stoke Newington Rd, London N16 8BH

Date: Sat, June 29

Gal Pals is an intentional space prioritising queer women, trans and/or non-binary people and those of marginalised gender expressions. Join them for London Pride as they throw one of the BIGGEST Pride parties for lesbians, queer women, trans and non-binary people in London. They’ll be joined by some very special guests plus their resident DJs playing you the very best in female-fronted pop, hip-hop, r&b, electro and queer bangers!

Who can attend: Gal Pals are asking allies to only attend with friends who are from those communities and to consider the space they take up as the venue has limited capacity and our events usually sell out.

Info & Tickets


MOTHER Pride Block Party

Location: The National Museum of Ireland, Collins Barrack, Benburb St Dublin, Ireland

Date: Sat, June 29

On Saturday June 29th the Mother Pride Block Party is back with a bang for a spectacular party celebrating Pride in Dublin. Joining on the mainstage, Swedish rapper, singer & producer COBRAH! Viral hit and electronic music sensation Princess Superstar, a New York City-based rapper known for her eclectic blend of sample-based hip-hop, electro, punk, and swagger. A true veteran of the dance music scene with an unmistakably unique vocal talent Robin S, One of the most lauded and innovative Drag artists in the world and Ru Paul’s Drag Race Winner, Sasha Velour; a gender-fluid drag queen known for her stage spectacles, fierce activism, and boundary-breaking scholarship, and Northern Irish drag sweetheart, fellow Ru Pauls Drag Race Alumni and Dancing With the Stars 2024 runner up, Blu Hydrangea.

Info & Tickets


PON DI PRIDE X KETI KOTI

Location: Milky Way Lijnbaansgracht 234A 1017 PH Amsterdam

Date: June 29

Pon Di Pride returns to Melkweg with a Keti Koti Special. Reclaim the club with the most beautiful people, bootyshake on the floor and together create a safe space for the like-minded and like-spirited BPOC LGBTQI+ community. And with this hot line up you know its gonna be a whole vibe!

Info & Tickets


Northwest Arkansas Pride 

Location: Fayetteville, AR

Dates/Times:

  • June 28 - Northwest Arkansas Trans March, 5:30-8:30PM

  • June 29 - The FreeQueency, 7:30PM-2:00AM

  • June 29 - Northwest Arkansas Pride, 12-4:30PM; the NWA Pride Parade starts at 5PM

  • June 30 - Hi-Tea Pool Party, 12-6PM

Northwest Arkansas Pride has grown to become one of Fayetteville's signature weekends presented by NWA Equality. With consistent financial support from local and national businesses, the Fayetteville Advertising & Promotions Commission, and Mayor Lioneld Jordan issuing a mayoral proclamation every year since his election in 2009. In just over a decade, NWA Pride has grown from 200 brave participants and spectators into a multi-day calendar of events serving more than 20,000 residents and tourists and has the honor of being Fayetteville Arkansas' second-largest event, and Arkansas' largest LGBTQ Pride celebration. This year, Big Freedia will headline and share the stage with groundbreaking talent from Arkansas.

More Info

**Submitted by Robyn


THE FREEQUEENCY

Location: NOMADS WEST END, 339 N West Ave, Ste 3, Fayetteville, AR 72701

Date: June 29, 7:30PM-2:00AM

Be yourself and free yourself at the FreeQueency, the official kick-off to Her Set Her Sound's summer series featuring groundbreaking talent transforming the music scene on and off the stage.

Get set for her sound on June 29 at Nomad's West End in Fayetteville, Arkansas, meet and greet Big Freedia, NWA Pride's headliner and iconic bounce music artist, and enjoy DJ sets from DJ Ash B, hART thROB, King Honey, DJ N8Tiv, and DJ ABnormal. Together, we will cherish the vibe, hit the dance floor, and make space for the lovers of timeless worldwide music from Hip-Hop and R&B, House, Amapiano, and more.

Info & Tickets

**Submitted by Robyn


The Femme Queendom Ball

Location: Paradiso Weteringschans 6-8 1017 SG Amsterdam

Date: Sun, June 30

Mother Naimah Elle welcomes you to the Femme Queendom, where all Fem Queens reign supreme. An evening dedicated to Fem Queen Excellence! The ball is a competition where individuals and houses unite to compete in fashion, beauty, authenticity and performance categories.

Info & Tickets


Disabled, Queer & Here: Pride for Every Body

Location: Brady Arts & Community Centre, Hanbury Street, London, E1 5HU

Date: June 30th, 2pm BST

Disabled people are a huge part of the queer community, yet many queer events remain inaccessible, and many disabled queer people still feel excluded. We're changing that with a fantastic pride event bringing together the disabled and queer communities and celebrating the brilliant people who are members of both!

With a panel talk full of wonderful disabled, queer experts, thinkers & artists, as well as a cute social to connect at afterwards, we'll explore the joys of queer disabled life while also highlighting some of the issues we face. 

This really is pride for everybody - and every body.

Lineup:

  • Lucy Webster (she/her), activist, journalist & author

  • Hannah Barham-Brown (she/her), NHS doctor and campaigner

  • Alex Vasquez (he/they), content creator and activist

  • Tobi Green-Adenowo (she/her), founder of the Disabled Power Network

  • Ellen Jones (she/her), Writer, speaker, strategist for ND & LGBTQ+ advocacy

Tickets & Info


Adonis Pride 2024

Location: 60 Dock Road, London, E16 1YZ

Date: July 6th, 10am - 10pm BST

Lineup: Gideön, Grace Sands, Hannah Holland, Jeffrey Hinton, Jennifer Loveless, Kasra V, Leeon, Michelle Manetti, Midland, OK Williams, Rush Davis, Seb Odyssey, Shay Malt

Tickets & Info


3xNYX: PRIDE

Location: Club NYX Reguliersdwarsstraat 42, Amsterdam, Netherlands

Date: Sat, Aug 3 from 22:00-07:00

Get ready to dance the night away with the hottest music from our beloved DJ’s, crazy performances that showcase the rich diversity of our LGBTQIA+ community and of course the sexiest QUEER crowd that Amsterdam has to offer!

Info & Tickets


Pride by Day... IsBurning

Location: Lofi, Basisweg 63, Amsterdam 1043AN, Netherlands

Date: Sat, Aug 3 Aug & Sun, Aug 4 Aug, 14:00 - 23:00

Lineup: Secret

IsBurning celebrates Pride in the sizzling sun! Their daytime events will provide the perfect opportunity to satisfy your dance thirst, away from the city bustle right into the Lofi courtyard hustle. 

Info & Tickets


Big Pride Beach Clean

DELIVERED BY BRIGHTON & HOVE CITY COUNCIL TIDY UP TEAM SPONSORED BY BRIGHTON PRIDE

Date: Sunday 6th August

Whilst Pride don’t manage or organise events on the beach, we feel we all have a responsibility to keep our city clean, not just on Pride weekend but all year round. Our beaches are our city’s crowning glory and we are proud to have partnered with Brighton & Hove City Council Tidy Up Team to deliver the ‘Big Pride Beach Clean’ . Volunteers who complete a full session can get a free ticket to FABULOSO Sunday on 6th August as a huge thank you from us! Get your best rainbow gear and get the (sustainable) glitter on for the best beach clean of the year.

All tools and equipment will be provided by CityClean staff but bring your own gear if you wish. We will also be able to provide litterpickers and hi-viz vests for children. Only those 18 or over should book places. Any places booked for anyone under 18 must be done by a parent or guardian who will attend with them on the session. There are 3 sessions so if you want to join your friends make sure you sign up to the right session as we can’t accept transfers on the day.

Sign Up


Faith In Strangers X Adonis

Location: 17 Ethelbert Crescent, Cliftonville, Margate, Kent CT9 2DY

Date: Sat, Aug 10

This Mar­gate Pride we bring the Ado­nis crew down for a spe­cial col­lab par­ty with J.Aria, Marie Malar­ie and Ado­nis cre­ator Shay Malt. £1 of every tick­et will go to Mar­gate Pride. Kick­ing things off at 8pm — grab your tick­ets now because it’s the best week­end in Mar­gate and peo­ple ARESUPERORGAN­ISED for it! Ado­nis is known as one of the best par­ties in Lon­don, so we’re chuffed they are mak­ing their way down to Faith In Strangers on teh 10th of Aug.

Info & Tickets


KOKO Electronic: HE.SHE.THEY - London Pride

Location: KOKO 1a Camden High Street; Camden Town; London NW1 7JE

Date: Sat, Jun 29

A place without prejudice for people to be people”. Legendary inclusive outfit, HE.SHE.THEY. return to KOKO across London Pride Weekend for another action packed night of dancing and debauchery. Hercules and Love Affair, the vision of Andy Butler debut the theatre. Whether it be one of his regular visits to Berlin’s Panorama Bar or Glastonbury Festival’s Block9 or a much more intimate underground dancefloor, Butler knows how to bring the party. Kittin and Bestley make some very exciting venue debuts whilst Panorama Bar residents Tama Sumo & Lakuti return to our stage. Ready yourselves.

Info & Tickets


ImmiX at Fierte Montreal

Location: Esplanade du Parc olympique - Scène TD Accessible to people with reduced mobility. Esplanade du Parc olympique 4545, avenue Pierre-De Coubertin Montréal (Québec)

Date: Thursday, Aug 8, 2024 20h30 to 23h00

Lineup: Mitsou, Marjo, Elisapie, Pierre Kwenders, Sarahmée, Antoniya, Siibii, Rossomodo, Ouissem Belgacem, Passion Poire will take the stage. They'll all be backed by our awesome house orchestra, led by the one and only Simon Godin. It's a free event you definitely don't want to miss out on!

ImmiX, presented by ICI Musique, is a fabulous opening night in a series of main stage shows on the Olympic Park's Esplanade. It has become a Montréal festival season ‘must-see’, offering unforgettable and iconic moments to our audiences. An expansive celebration that highlights a stunning mosaic of musical styles, this show brings together allies and artists from Montréal’s communities in a one-night signature Fierté Montréal event.

More Info


Mundo Disko

Location: Esplanade du Parc olympique - Scène TD Accessible to people with reduced mobility. Esplanade du Parc olympique 4545, avenue Pierre-De Coubertin Montréal (Québec)

Date: Saturday, Aug 10 15h00 to 23h00

Artists: Crystal Waters, France Joli, Jamie 3:26, Lost Heroes, B'UGO, Heidi Lawden

After the resounding success of last summer, MUNDO DISKO, presented by Trojan, returns to Fierté Montréal, even more inclusive and unifying! This year, on the magnificent TD stage, MUNDO DISKO will be the highlight of Saturday, August 10, marking the climax of the Pride festivities. Get ready for a celebration of nightlife culture, exuberance, and legendary clubbing nights.

More Info


Body Movements

Location: Southwark Park, London

Date: Sun, Aug 25

Body Movements is a place for queer + trans art to be discovered + applauded, queer exploration to be encouraged, and queer expression to flourish. This August they move to a new home, London’s first outdoor, queer arts, dance music festival. From their roots as a diy, radical queer gathering, sprawling across 15 spaces in Hackney Wick, they are now growing into an open space amongst the trees of Southwark Park; a space that we can call our own, a space where they can develop bespoke stages with high-end sound + lighting to enhance your dance, and a space for curiosity and allyship to flourish.

More Info & Tickets


Resources

**The Ultimate Guide To Celebrating Pride Month 2023 - By Chloe Carr**

The "The Ultimate Guide to Celebrating Pride Month 2023" is a resource written by Chloe Carr. It provides a comprehensive overview of how you can celebrate Pride month, how you can host your own Pride event, how allies can support, as well as some history and education on the LGBTQ+ community.

Intersectionality Style Guide - By Yasmin Lajoie

In this style guide, you will learn more about unconscious biases you might have and how to address them through language. It might bring forth matters that you might not have considered before. All of that is absolutely normal and a part of the learning process. By embracing an intersectional language, we hope to at the very least create awareness and, ideally, facilitate equal opportunity for all.

Workplace Pride Resources:

LGBT+ Workplace Monitor Resource - Global

Trans-Inclusive Workplaces Guidelines - Global

Rainbow Migration Resources:

How to Apply for Asylum - UK

Lambda Legal Resources:

Legal Docs Archive - USA

LGBTQ+ Charities To Support/That Can Support You

This list is not extensive and we encourage you to also go out and research other charities that may be local to you or support LGBTQ+ people in other various ways.

These charities are also great to be aware of should you need support and you didn’t know there was an organization that could help.

Stonewall

Stonewall is a UK-based charity that advocates for the rights of LGBTQ+ people. They work to create a world where every person can be themselves and are committed to making a positive difference in the lives of LGBTQ+ people by empowering individuals and changing institutions.

Pride In Music

Pride in Music is a UK-based charity that aims to improve the representation and visibility of LGBTQ+ people within the music industry. They provide a platform for queer musicians, support LGBTQ+ artists, and work to create a more inclusive music industry.

Switchboard

Switchboard is an LGBT+ helpline that provides support and information to anyone who identifies as LGBTQ+ or may be questioning their gender identity or sexual orientation. They offer a safe and confidential space to talk about anything, including mental health, relationships, and coming out.

BTFA Collective

BTFA Collective is a UK-based collective of Black transgender and gender non-conforming people. They work to promote and support the health and well-being of Black trans communities through various initiatives, including advocacy, education, and community organizing.

Rainbow Migration

Rainbow Migration exists to support LGBTQ+ people navigate the asylum and immigration system. The charity’s main goals include ensuring that LGBTQ+ people are treated fairly and with dignity and that those who need protection are granted leave to remain in the UK.

Lambda Legal

Lambda Legal is a US-based organization that fights for the rights of LGBTQ+ individuals and those with HIV. They work towards achieving full equality for these communities through litigation, education, and advocacy.

Queer Capita

Queer Capital is a non-profit organization that provides support and funding to LGBTQ+ entrepreneurs, with a focus on those from underrepresented communities. They offer mentorship, networking opportunities, and access to funding to help LGBTQ+ businesses succeed.

Pride Foundation

Pride Foundation is a US-based organization that works to advance equality and justice for LGBTQ+ people through scholarships, grants, and advocacy. They focus on supporting organizations and individuals in the Pacific Northwest region of the United States.

Center for Black Equity

The Center for Black Equity is a US-based organization that works to promote equality and justice for black LGBTQ+ individuals. They aim to empower their community through advocacy, education, and leadership development.

Saffron

Saffron is a UK-based organization that supports LGBTQ+ people in the music tech industry. They provide a range of support services, including mental health resources, mentorship programs, and networking opportunities. Currently, Saffron is fundraising to stay in operation and continue providing these important resources to the community, to donate click HERE.

OutRight International

OutRight International is a US-based organization that works to advance human rights and opportunities for LGBTQ+ individuals all around the world. They advocate for change by conducting research, collaborating with partners, and engaging in advocacy at the local, regional, and international levels.

Workplace Pride

Workplace Pride is based in Amsterdam, their activities include both the Netherlands and many countries around the world. They strive to empower workplaces to create environments where all employees can be themselves, regardless of their sexual orientation, gender identity, or expression.

Trevor Project

Trevor Project is a US-based organization that provides crisis intervention and suicide prevention services to LGBTQ+ youth. They offer a range of resources, including a 24/7 hotline and online chat, to support those in need and promote mental health and well-being.

Mermaids

Mermaids is a UK-based charity that supports transgender, nonbinary, and gender-diverse children, young people, and their families. They offer a helpline, advocacy services, and various resources to help those in need.

Artist Spotlight: Cosha

Born in Indiana and raised in Ireland, Cosha grew up surrounded by music. Her father was a drummer, her mother a singer, and her older brother introduced her to the UK's underground scenes. “I liked performing from a really young age,” Cosha recalls. She began writing music at nine, encouraged by her godmother. Cosha honed her songwriting skills, touring Dublin's pubs as a teen before moving to London, where she immersed herself in electronic and dance music.

Cosha is no stranger to the music industry. The singer-songwriter-producer has toured the world playing festivals from Coachella to Primavera to Glastonbury, collaborated with the likes of Shygirl, Coby Sey and Koreless and lent her pop pen to artists such as Charli XCX and Mura Masa, as well as releasing her critically-acclaimed debut solo record Mt. Pleasant in 2021, produced with Rostam Batmangalij (Solange, Frank Ocean) and Emile Haynie (SZA, Lana Del Rey, FKA Twigs).

In the worlds of fashion and art, she’s soundtracked two Sinead O'Dwyer shows at London Fashion Week, and been synced by Dior and Victoria’s Secret. She’s had featured write ups in the likes of Vogue, i-D, Interlope Magazine, The Guardian, Billboard, Dazed, Crack, Schön and The Sunday Times, while also collecting co-signs from Bjork, Arca, Clairo and Mary Anne Hobbs. “Cosha paints a picture characterised as much by unflinching vulnerability as by soulful optimism, with the rawness of the emotional insights it provides accentuated by the potent frankness of her voice” - i-D 

Her new EP, MurMurs, explores grief and renewal, with tracks like ‘Fire Me Up’ and ‘Sun Back’ capturing her emotional journey and blending vulnerability with optimism. Throughout the project, nature imagery grounds the listener, offering a therapeutic experience. “I like making music to put a call out into the world,” says Cosha, hoping her work can be a source of comfort and connection for others.

Can you tell us more about the inspiration behind your latest project "MurMurs"?

So "MurMurs" was kind of like my little chrysalis moment where I was in my shell trying to work through a shift in atmosphere, to mould into the new person that would be and eventually come out of that shell as a butterfly, which is where I am right now.

When I was making MurMurs, I was very much in that cocoon, trying to work through a lot of big changes. For anyone who's going through some big changes, or just in general, maybe life is a bit tricky, and you need some motivation, these songs may resonate with you. This was me trying to motivate myself and realize how beautiful life can be and spread that message.

Were there any memorable moments during the recording process?

I started the beat for Fire Me Up on the plane from London to LA, I had to just left my partner and the home we built together & I was subletting from a friend while I worked things out. I went to Joshua tree with two friends/ producers to make some music. We started looking at Fire Me Up, but the breakup was still so raw & I kept choking up trying to sing the lyrics (eventually I got a full take out & that’s the one on the record) - but the boys were so tender & caring with me, they consoled me and supported me through the day and then make us all a bbq :)

In recent years, you've undergone significant personal and artistic transformations, including leaving behind your major record label and management. How have these changes influenced your approach to creating music?

It really meant that for the first time since I started making music, I had absolutely no safety net. Absolutely no team. It was just me. I've done this whole project self managed, self funded, self promoted, did all the creative direction etc which was very scary when I first was looking at it, trying to figure out how I would get it done. But now that I'm at the other side of it, I'm really proud of what I made. It's been really important for me to see the boundlessness of my tenacity, to see how I can show up for myself. It's really important for me now even just in my career, but as a person growing in life. It's been nice to know that anything is possible. You can get through anything. They'll always be light at the end of the tunnel.

Could you tell us about your approach to songwriting?

I like making music while I’m travelling, on planes or trains ect. I like that there’s no Wi-Fi distraction & there’s an end point. I usually start ideas on GarageBand then transfer them into ableton. Making beats on my phone in GarageBand just feels like a game and is more fun for me, I want making music to stay fun even though it’s my job.

What's your favorite/least favorite thing about making music?

Least favourite- Mixing. I worked with fantastic mix engineers who made the process as good as it could be but it just kills the music for me a little having to listen to it with a mix ear in mind.

Favourite- getting into that unconscious free space where things just flow out of you uninterrupted, like you almost black out for a moment and go somewhere else, it’s so relaxing & satisfying when you can get there.

Describe your morning routine

I do a 10 minute gratitude meditation, a 5 minute stretch with a hot water and lemon. Then I cycle to the gym, workout, quick sauna, a cold shower & sing in the shower.

Your top advice for young people wanting to become singer-songwriters.

Stay silly when you’re writing - try not to think about wether something is good or not, save the nit picking for later down the line & just enjoy the expression. If you’re releasing your own music - your opinion is the most important one, if you love it & your excited by it, then that’s all the matters!

3 artists you’re listening to right now 

Cartola. Björk. Cindy Lee

  • Interview by ninakeh for shesaid.so


Member Spotlight: Stef Pascual

Stef Pascual is Digital Marketing Director for the UK and Europe at Concord Label Group. She works on frontline and catalogue campaigns across the Concord roster, that includes artists like Chelsea Wolfe, Killer Mike, NOISY, Pierce The Veil, Evanescence, Hermanos Gutierrez, HEALTH and many more. She’s also one half of the independent label Silent Cult, home to artists like Mimi Barks and Miss Vincent.

Stef started in the music industry as an intern at a record label in Barcelona, and when she moved to London she found in state51 the perfect company to develop her career and push for innovation, fairness and change in the industry. Afterwards, she headed the Digital department at Essential / Sony Red, working on marketing and strategy for labels like Cooking Vinyl, Full Time Hobby and FatCat, and campaigns for Skepta and Alter Bridge.

She became Head of Digital at Crown Talent / Talent Everywhere in 2017, working with clients like Becky Hill, Ella Henderson, Fusion Festival and 9 to 5 the Musical. In 2021 she joined the marketing agency Deviate Digital, and as their General Manager she led campaigns for PIAS, AWAL, Kilimanjaro and Various Artists Management to name a few.

How did you get your start in music? 

I found out pretty early in life that sadly I don’t have any musical talent whatsoever, but music was my biggest passion, and I was adamant I was going to work in the industry somehow.

Back in my hometown, Zaragoza, I started a music fanzine with friends and helped book a couple of gigs, but it wasn’t until I was 18 and moved to Barcelona that I landed an internship in an independent record label, and did every job that they threw at me. Literally EVERY JOB: from preparing riders backstage to packing orders, from data entry to flyering at gigs and selling records at festivals.

Then I moved to London and after a year working at a Virgin Megastores shop (still a music job I guess!) I was hired as an intern at The state51 Conspiracy, which was a dream company to land on, as I learned a lot and ended up becoming their Head of Digital. 

I owe a lot to these 2 internship opportunities at the beginning of my career.

What inspired you to pursue a career in digital marketing within the music industry?

Back in Barcelona in the early 2000s I was lucky enough to attend a conference where Scott Cohen spoke about digital distribution, and it blew my mind. It sounded fresh and new, with plenty of opportunities to innovate and be creative.

I think that because it was so new not many people cared about it, so there was space for the new generations to jump in. 

My days were spent in IRC chats, Audiogalaxy and MySpace, and with my academic background being Marketing, PR and Advertising, I developed a skillset that seemed to fit right into the digital marketing world. I find it’s the perfect playground for you if you are a bit of a data nerd with a creative heart! 

What key skills or qualities are essential for success in your sector?

I’d say that curiosity is definitely a key trait to work in Digital Marketing. Always being in learning mode will help you to stay up to date with the daily changes in the industry, but also to nurture your creativity with findings from different industries. 

You also want to be a people person, and learn from different audiences, getting to know other types of people outside your music industry bubble. Most people are not thinking about music 24/7 (I know, shocking!) and we need to know how to reach them and get their attention.

Another skill that definitely comes in handy is data analysis. You’ll need to deal with data from socials, advertising and consumption daily, and if you are not keen on handling numbers and finding insights this job will definitely be a drag.

What aspect of your work brings you the most joy, and conversely, what aspect presents the greatest challenge for you?

Due to the nature of Digital Marketing, we can assess the results of our efforts almost immediately. I find it incredibly rewarding when an artist improves their KPIs on socials following my recommendations, or when a specific creative asset I requested performs much better than other ones provided, for example. Especially if my ideas sounded a bit risky or out-there at first, seeing positive results attributable to my input is the best form of validation.

I find one of the biggest challenges we face in Digital Marketing is to justify certain strategies. Some artists and management teams want to stick to the devil they know and spend on advertising for example, when they really should be focusing resources on content creation or audience growth. I approach my campaigns as a long-term effort when possible, and it is very rare that one specific advertising campaign or activation leads to success, but it’s something that is sometimes expected from us and can be very challenging.

What are your top 2 strategies when it comes to creating a successful campaign?

It is key to have as much visibility as possible of the full campaign and collaborate with all teams involved. There’s no point in doing a great digital activation if the artist can’t support on socials, or to define audiences for advertising based on consumption and engagement if the PR team is trying to reposition an artist and targeting new media outlets. Everything needs to work in sync for a successful campaign.

I also think that all innovation should be guided by data insights and the specific needs of each campaign. It also means we need to push ourselves further to be more creative when there are goals to meet and restrictions on what can be done, for example in terms of resources.

Tips for anyone who wants to get into your industry

Compared to other industries, I think that Digital Marketing has low barriers to entry as there is plenty of knowledge freely available online, and you don’t need much to get started.

I am very grateful for my formal qualifications, but in this world it is definitely more valuable to have up-to-date knowledge and experience.

Learn how to edit videos, use different social platforms to understand what works, open ad accounts to start testing small spends and connect with developing artists that would be keen on collaborating with you to get you started.

Once you think you are ready for an internship or an entry-level job, do your research about campaigns that caught your eye and find out who was behind them in order to approach them. Remember that networking should be about connection, not so much about hustling, so reach out to people that you’ve done your research on politely, and ask for a quick call or a piece of specific advice. Think about building up relationships and not just emailing your CV, as if there’s no vacancies available your email will end up straight in the bin.


Tips for staying grounded on a tough day

I learned the value of working on my wellbeing the hard way. It’s easy to get excited, put more hours in, say yes to everything and get lost in the madness.

My best piece of advice to stay grounded and avoid burning-out  is to make sure you check in with yourself at least once per day - How are you feeling today? Is there anything that can wait for tomorrow? Have you planned something on your day that makes you feel good?

Also don’t underestimate the value of exercise, even light mobility workouts or stretching will do wonders for our mental health and anxiety.


Connect with Stef Pascual on Instagram & LinkedIn

Music Insider: Sarah McBriar

Sarah McBriar | Photo Credit: Sarah Ellis (TellYourMumITookPhotos)

Sarah McBriar is the Founder & Creative Director of AVA & UP Productions, specializing in large-scale festival and conference creation, production design, and programming across the audio-visual arts (AVA) sector. Her extensive experience spans over 12 years across live entertainment, events, and cultural sectors.

Sarah's achievements include partnering with high-profile brands like the BBC, Avant Arte, Boiler Room, and Broadwick Live. She's been nominated for the title of ‘Underground Hero’ in DJ Mag’s Best of British Awards for championing grassroots UK music communities.

Sarah's notable projects include pioneering and project managing a large-scale tourism development project for Manchester City FC between 2012-2015, securing international investment and achieving leading attraction status in the city. She has also collaborated with Glastonbury's Block 9, the Manchester International Festival, and the Warehouse Project in Greater Manchester.

Recognized for her innovative and bold approach, Sarah was the first creative producer to receive the CET (Commercial Enterprise Trust) award. She's a guest lecturer at the Central School of Speech and Drama, where she developed the University’s first online Creative Producing course. Additionally, Sarah is a member of the Belfast Music Steering Group that secured UNESCO City of Music Status for Belfast in 2021. She actively lobbied for government support for the music and events industry during the pandemic.

In 2020, Sarah became one of 16 newly appointed Creative Entrepreneur Experts at the Säid Business School, University of Oxford, where she mentors MBA students and small businesses.

How did you get your start in music?

My first experience in music was helping friends run parties, then I got an artist liaison volunteer role at the Warehouse Project in Manchester then a volunteer role at MIF, Manchester International Festival which really opened my eyes to collaboration, commission and boundary pushing art and music. After this experience, I started an MA in Creative Producing, and did a placement with Block9 at Glastonbury for 6 months, where I learnt a lot, and this opened my eyes to the scale & detail needed in running a music festival.

How did you grow AVA from its beginnings in Belfast to hosting events in multiple cities?

Developing relationships with other promoters in London, Glasgow, Dublin, Amsterdam and the many other cities we have taken it to. This was through attending events, speaking at summits and conferences, hosting promoters and other partners at our festival in Belfast. We also developed our International reputation, from the early years of AVA through our broadcasts, our programming and our campaigns. This led to international cities and promoters approaching us too.

Sarah McBriar | Photo Credit: Sarah Ellis (TellYourMumITookPhotos)

Describe a day in your life as a Founder & Creative Director at AVA/Up Productions?

Few days are the same. I usually get up around 6.30/7am, work out, have a coffee, go to the office, and then do emails, meetings, meet with partners, potentially clients, visit new venues, design work, do more emails and meetings, and then finish around 6-7pm. During the event period my time will be split between on-site and office work, discussing exciting projects and the programme with the media, and promoting everything that we are doing! When I go on holiday, I really try to switch off. Recently I have gotten into Surfing, as it is a form of meditation and beautiful focus whilst in the water, you have no option to think about anything else but the waves and the water! You surrender to the sea, and I love that.

From your diverse career journey, spanning roles in arts production, academia,project management etc, what core principles or values have consistently guided your decision-making process?

The quality of the work is essential. Paying close attention to the content, the presentation, the design, and building relationships with artists and industry professionals all leads to great work. I think the biggest lesson I have learnt along my career, spanning all facets, is that it takes time. We live in a very instant world, where expectations aren't really aligned with the reality of how long it takes to build relationships, a reputation and reach a point where you can deliver a project of scale. If you understand this principle, and work on building the right relationships and reputation, then you can almost guarantee you will reach the point you want to reach, if you continue down the right path, building each step with integrity and respect.

How does it feel to reflect on the journey of AVA as it celebrates its 10-year anniversary?

It feels great and strange in equal measures. I can’t really believe that it is 10 years. It doesn’t feel like it. Reflecting on the journey I feel proud to have played a role in shaping culture and promoting and developing talent, and enabling artists particularly in Northern Ireland to reach for the stars and obtain what some may have felt unattainable.

What do you see as the most significant milestones or achievements during this decade-long journey?

Surviving Covid, and delivering one of our best Festival’s to date out the other side.

Surviving three major site changes, and settling in at the Titanic Slipways.

Surviving licensing challenges.

Growing an incredible team, and watching them develop.

Reaching ten years of AVA.

What's something about your work that fills you with joy and excitement, and conversely, what's something you find less enjoyable or challenging?

Joy & Excitement > Creative Collaborations, commissioning or debuting new work, seeing new artists break through the barriers and rise up, and helping to support them.

Less Enjoyable > Writing funding reports, working on audits, social media in general (not my bag, so I do much less of that now)

One piece of advice you'd give your younger self

For every 10+ fails, there will come a win. Celebrate the wins, and accept the failures, it is part of it. Every ‘wrong turn’ usually leads you to somewhere you are meant to be, so go with it!

Tips for anyone who wants to get into your industry

Put yourself out there, get jobs and experience as much as possible. Building your reputation and relationships are the most important thing you can do, focus on that, and your craft & the direction you want to go in.


AVA Festival runs from Friday 31st May – Saturday 1st June at the Titanic Slipways in Belfast.


Win a One Year shesaid.so Membership

To celebrate our 10th anniversary, shesaid.so is teaming up with Marshall to give away memberships that unlock access to 20 music makers based in the US, Canada or Mexico to the shesaid.so community for one year. The selected participants will also each receive a pair of Marshall headphones.

How it works

The membership giveaway will take place on shesaid.so’s social media channels - with support from Marshall. The participants will be asked to share why they should be selected and tag a friend either on IG. The opportunity will be limited to music makers based in the US, Canada or Mexico - artists, producers, singer/songwriters, instrumentalists etc.

The shesaid.so team will select 20 people at random, who will be offered one year worth of shesaid.so membership plus a pair of Marshall headphones

Head to shesaid.so’s Instagram page to access the competition.

Follow these steps to enter:

  1. FOLLOW @shesaid.so & @marshallheadphones on Instagram

  2. LIKE this post

  3. Comment and respond to the question “How can shesaid.so help your career in music?”

  4. TAG a friend who you think should join shesaid.so. They will be able to follow the same steps. 

Terms & Conditions:

  • Open to artists and other music creatives based in the US, Canada or Mexico

  • 20 winners will receive 1 year worth of shesaid.so memberships 

  • Each winner will also receive a pair of Marshall headphones

  • The Giveaway ends on X TIME PST

  • The Winner will be picked at random and announced on our stories on X date

Up Next: Jay Kent

Hailing from Angeles, Philippines, 22-year-old Jay Kent is unapologetically queer and occupies the intersection of R&B and pop.

Alongside EP Entertainment, she’s developing her eclectic debut project with the likes of AyoTheProducer (Cardi B/Lil Wayne), Imani (City Girls/Quavo), ClickNPress  Alessia Cara/Dreamville), and Soko7 (Beyoncé), amongst others. Her unique tone has helped her garner over 130k followers and 1.2 million likes on TikTok.

Jay’s single “Texting” was released earlier this year and it’s an homage to the ever-opaque sapphic situationship. “Texting” finds Jay caught in a chronically online romance complicated by broken-down communication, yet oozing with irresistible sensuality. 

What's the story behind your single "Texting"? 

"'Texting' is a story about a relationship that avoids confrontation, people nowadays do everything online. They text and FaceTime. I can’t count how many times I’ve seen relationships start and end that way. This song was to talk about how people shouldn’t be afraid to talk in person."

What was a moment you loved while working on your debut project? 

Working on my music with so many talented and incredible people is definitely the “stand out” for me. I love being able to learn new things and absorb knowledge about something I love to do. Being surrounded by people with such good energy and good vibes."

What challenges have you faced as a young artist in the industry, and how have you overcome them? 

I can’t count how many times I’ve been put down for the way I look and my sexuality. I’ve been told that the norm is the only way to go and I guess embracing who you are is the only way to overcome all that. I’ve learned that we should stop caring about what people think, it’s either they like you or they don’t. It’s better to keep the people that matter the most and continue doing what you love to do without caring about what people say about you.

What's your favorite/least favorite thing about making music? 

It’s very difficult for me to have a favorite thing about music when I enjoy every bit of it. The process of making it, the end of the track when you finally get to hear the result, the reactions people make when they hear it. That’s the joy for me. I guess if I were to have a least favorite thing, maybe the lack of sleep? Haha. That’s on me though.

What is your top networking tip for connecting with the right people in music e.g. a manager or a record label? 

I don’t actually know the answer to this one, I never really looked for them. I just keep uploading content and try to make videos that I think people would enjoy. Something light and easy but different. I was incredibly lucky to have been found by EP Entertainment and I’ll forever be grateful to them. They’ve really opened a lot of doors for me when it comes to music.

How do you use social media to connect with your audience/share your music? 

For me, social media is just a fun way to express yourself. You have total control over what you do and I guess at the end of the day, you attract people that love what you do. I’m not really good at the whole marketing perspective on that. I just be me and hope for the best."

If you could collaborate with any artist who would it be and why? 

I would love to do a song with Beyonce. That’s if I don’t get rushed to the ER just being near her presence. I’m in love with her. Absolutely in love.

What's the most unexpected source of inspiration you've drawn from for your music? 

I get inspired at the most random times, like I noticed most of them is when I’m in the shower. Haha, though my emotions play a big part. Especially when I’m in love or when I’m sad. That’s when I end up pouring my heart out the most."


Connect with Jay Kent

TikTok & Instagram

shesaid.so LA Radio: Sarah Harrison

Elyn Kazarian is back in the dublab studio for another episode of the shesaid.so LA Radio. Elyn’s guest for this episode is Sarah Harrison.

With over a decade of experience as a music professional, Sarah’s journey began in the vibrant world of DJing and broadcasting, eventually transitioning into a music executive role. This multifaceted career path has firmly established her as a global tastemaker within the music industry.

The shesaid.so's Alternative Power 100 Music List 2020 honoree is known for her contributions to the the Hip-Hop genre. Sarah has built a global reputation for breaking new records and facilitating transatlantic musical discoveries.

“The Sarah Harrison Show” has been a cornerstone of her career, broadcasting across several prominent UK radio stations including The Beat 103.6 FM, Radar, and Rinse 106.8 FM, while also securing mixshow positions on international giants like Hot 97 and BBC 1Xtra. Sarah co-hosted podcasts alongside respected figures in the music industry, notably “Unlock The Podcast,” featuring a wide palette of esteemed guests, from G-Unit to Salaam Remi.

This platform has been instrumental in introducing a plethora of US artists to the UK market, often premiering their songs or interviews for the first time in the region. The show boasts an impressive alumni list of hundreds. Her efforts in the industry have been recognized with a “Contribution to Hip-Hop” award by Sony Music and Nas.


Listen to the Archive

TRACKLIST:


Jon Dixon, L’Renee – Feel Your Touch
Shygirl, SG Lewis – mr useless
Dua Lipa – Houdini
Peggy Gou – It Makes You Forget (Itgehane)
The Blessed Madonna, Joy Anonymous, Danielle Ponder – Carry Me Higher
Charli XCX, Sam Smith – In The City
HAI-LIFE – ALL I WANNA
Tyla – Water
Kehlani – After Hours
Chappell Roan – Good Luck, Babe!
Arooj Aftab – Raat Ki Rani
Lola Young – Conceited
Little Simz – Venom
Killumantii – Black Wall Street
Megan Thee Stallion – Her
Rah Digga – What They Call Me
Lil’ Kim – The Jump Off


Artist Spotlight: MËSTIZA

Spanish DJ/producer duo MËSTIZA have created a fusion sound that blends electronic music and the origins of Flamenco with African, Arabic, and Latin rhythms.

After more than 10 years of DJing separately, they decided to join forces to explore their roots and create a new experience for their audience through their own branded event named SACRO - where live musicians and professional dancers join them on stage.

Their debut album, QUËRELES was released a few months ago under their own record label Sacro Music. ‘QUËRELES’ is a harmonious fusion of flamenco roots and sophisticated electronics.

The duo collaborated with flamenco and roots artists Reyes Carrasco on the track ‘ESTRELLA,’ Argentina on ‘LÁGRIMAS,’ Chambao on ‘MIS OJOS,’ and emerging talent Jose del Curro on ‘SOLEÁ DE LAS CAVILACIONES.’ Additionally, they join forces with Aaron Sevilla for the track ‘EL FLAMENCO.’

Your debut album 'QUËRELES' features collaborations with traditional flamenco vocalists as well as avant-garde electronic music artists. Can you share some insights into the creative process?

We are very proud to have collaborated with all the artists that appear on the album. They have given us musical ideas outside the context of electronic music production and that gives a lot of meaning to an album that talks about fusion. In the process, we have worked with them on different flamenco concepts adapted to our style and this has been the best part of the musical creative process of the album.

How did the idea of fusing electronic music with traditional Flamenco elements come about?

Traditional Spanish music is in itself a fusion of different cultures, for example Hindu and Arabic. That is why, when we were inspired by flamenco, we had to take into account the idea of ​​the fusion of music from the beginning.

If you had to create a mixtape that represents MËSTIZA's musical journey so far, which three tracks from 'QUËRELES' would be essential?

Compañera: This song is a representation of our relationship. It’s about friendship and sorority between women, and that has been the basis of our project.

Soleá de las cavilaciones: We loved the creative process of this song, and we collaborated with a great flamenco artist, José del Curro.

La tarara: The lyrics are from a very old Spanish children's song that our grandmothers sang and that we remember with great affection.

Can you share a source of inspiration that played a role in making music?

For us, a creative moment can occur in any circumstance, but above all we are inspired by cinema, fashion, listening to music or going to art exhibitions. Depending on the project we look for more references in one area or another, but we certainly believe that it is very important to leave the comfort zone and find other artistic worlds to do something original.

Your visual presentation is striking. Does fashion play a role in MËSTIZA's identity?

From the beginning of the project we knew that not only music was important, we wanted to create a project that offered something more than music, so we turned to our background in fashion based on the references of our folklore but reinterpreting it today.

How do you stay grounded and focused on your music on a challenging day? 

Normally we wake up in a hotel and we usually work or have meetings with our team, then we usually work on music production and in the afternoon we train but we used to have time to visit the city.

There is an incredible and mysterious force on the stage that pushes you to do your best. We have sometimes been sick or simply had a bad day, but when we go out to the booth, we have become other people. Being an artist is a very big responsibility that you have to deal with to always give the best show to your audience.

When you're doing what you love, how do you feel inside?

There is always a moment, especially when we are DJing, when we realize how much people enjoy our music, and that moment is what gives meaning to everything we do, and we feel proud of ourselves. We have been working in the industry for more than ten years, and it has taken us a lot of effort to get to where we are, but just for these moments where you realize that you make people happy, it is all worth it.

Finally, do you have any advice for young people wanting to become music producers/DJs?

Have an identity, be consistent daily and believe a lot in yourself.

Connect with MËSTIZA

Beyoncé’s Cowboy Carter: A Celebration of Black Legacy in Country Music

Beyoncé's new album"Cowboy Carter" celebrates Black cultural influence within the country music genre. The album celebrates Black culture and music while addressing issues of erasure and discrimination while showcasing impressive collaborations (Dolly Parton, Willie Nelson, and more).

We're exploring the album's powerful message of identity and resilience, and delve into Beyoncé's strategic approach in the industry.

Beyoncé's latest album, "Cowboy Carter," breaks genre boundaries and celebrates Black culture and music while addressing issues of erasure and discrimination. The album has the most incredible list of collaborators and contributors Including Dolly Parton, Post Malone, Miley Cyrus, Rumi Carter, Willie Jones, Linda Martell, Willie Nelson, Shaboozey, Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts and Pharrell Williams. 

The album's name, 'Cowboy Carter,' is inspired by the original Black cowboys of the American West, as stated by Beyoncé's Parkwood Entertainment. The character of Cowboy Carter symbolizes the 'Western fortitude' displayed by Black cowboys, aiming to reclaim the term 'cowboy' from its derogatory historical connotations. Additionally, 'Cowboy Carter' draws inspiration from Western films, with Beyoncé screening movies like 'Urban Cowboy,' 'The Hateful Eight,' and 'Space Cowboys' during the recording process.

"Cowboy Carter" has been in development since before Beyoncé's “Renaissance” album. Initially planned for release before Renaissance, it has been a long process with Beyoncé recording around 100 songs before finalizing the album. The delay in its release was attributed to the heaviness of the world during and after the COVID-19 pandemic, with Beyoncé wanting to bring joy to listeners when the time was right. She expressed gratitude for having the time and space to work on the album, ultimately trusting in divine timing for its release.

With a diverse range of sounds and collaborations with Black country artists, Beyoncé explores her family's ancestry and the Black roots of country music. Through spoken interludes and reinterpretations of classics like "Jolene," she highlights the challenges faced by Black musicians in the country genre. The album serves as a bold statement against critics who doubted her place in country music. It reflects Beyoncé's personal experiences, including her 2016 Country Music Awards performance, which faced racist backlash. It also references the historical mistreatment of Black Americans, symbolized by her reclaiming of her family's surname.

The album includes a tribute to Linda Martell, a pioneering Black country music singer. Martell's historic contributions to the genre, including her groundbreaking 1970 album "Color Me Country," paved the way for future Black artists in country music. Despite facing obstacles and setbacks in her career, Martell's legacy is being recognized and celebrated, with Beyoncé's homage marking another acknowledgment of her impact.

Beyoncé's rendition of Dolly Parton's classic song, Jolene, has sparked both praise and criticism. While some compare it unfavorably to the original, citing a perceived lack of vulnerability, others appreciate its departure from convention. 

 According to Dr Kadian Pow (Lecturer in Sociology and Black Studies, Birmingham City University), Parton's version embodies traditional white southern femininity, characterized by charm and demureness, contrasted with Jolene's fiery persona. “Beyoncé's interpretation, rooted in African American Women's Language, portrays a different narrative. She warns rather than pleads, asserting her multilayered Black identity and experiences. The song reflects a matured perspective on infidelity, with Beyoncé's husband standing by her side against the threat posed by Jolene. The differences in their approaches to the same theme highlight the intersectionality of age, race, and womanhood’.

As "Cowboy Carter" addresses themes of identity and resilience, it offers hope for a more inclusive future in the country music industry. While Beyoncé herself has clarified that her album isn't strictly country, its influence on the genre is undeniable. Beyoncé is paving the way for artists like Tanner Adell, Willie Jones, Tiera Kennedy, Linda Martell, Reyna Roberts, Brittney Spencer, and alt-country artist Shaboozey. Among those inspired by Beyoncé's impact are groups like The BoykinZ, a quartet of sisters from Atlanta suburbs, who see her creativity as a catalyst for their own artistic expression. Similarly, artists like RVSHVD, Ashlie Amber, The Kentucky Gentleman, and Chapel Hart are finding inspiration and encouragement in Beyoncé's approach to country music, ushering in a new era of diversity and inclusivity within the genre. 

A new CNN FlashDoc titled "Call Me Country: Beyoncé and Nashville’s Renaissance" explores this topic further (to be released on April 26), examining how high-profile artists like Beyoncé and Lil Nas X are challenging the genre's status quo. The film features interviews with artists like Rhiannon Giddens and Brothers Osborne, as well as commentary from experts and co-directors of the Black Opry.

Beyoncé’s artistic endeavors are approached with strategic precision to amplify her impact and effectively convey her message in major events like at the Superbowl with the Beyoncé & Verizon Commercial or by channelling glam cowgirl style at the 2024 Grammy Awards. All the while, she considers the broader impact that her work has on those looking up to her and following in her footsteps.  

Beyoncé's experience navigating exclusion in the music industry offers valuable insights. Following the backlash she faced after her performance at the 2016 Country Music Association (CMA) Awards, Beyoncé took a strategic approach in responding to exclusionary treatment. She chose not to directly address the incident at the time but instead focused on promoting her albums and expanding her representation in Black culture.

“This is not a country album,” she announced. “This is a Beyoncé album.” This suggests that her goal was not acceptance but to show that her work goes beyond the genre-limited thoughts. We should all find inspiration in her strategic approach: from letting the attacks go in the moment to finding collaborators keen to diversify the genre to developing her very own Queen Bey enterprise in Country Music. 

Up Next: Britney Manson

Photo Credit: Milena Zara

Multi-talented artist, model, influencer, and provocateur, Britney Manson began her music career in 2021 with the release of several singles, including collaborations with Bill Kaulitz (Tokio Hotel) and Tubegirl.

As a trans model and influencer, Britney earned opportunities on prestigious runways, including Paris and Berlin Fashion Week, and campaigns with Italian fashion houses Valentino and Etro. Britney has a rapidly growing fanbase boasting 2.5M followers on TikTok and over 4M monthly Spotify listeners.

Britney Manson, has released her latest single ‘American Dream,’ which will be accompanied by her first-ever music video (out April 19). The single follows her viral hit ‘FASHION,’ which to date has garnered over 120M streams globally.

Drawing from her own experiences and aspirations, ‘American Dream’ channels the relentless pursuit of success. Reflecting on her journey, Britney explained: “I want to be the most mainstream from the underground artists and most underground from the mainstream ones, that’s Britney fucking Manson!”

What’s the story behind your latest single ‘American Dream’?

This song is all about the dreams of being successful! It’s all about being unstoppable, “do or die” when it comes to your goals. I wanted to create the whole song as if it was a crazy insomnia, telling you “hold me…what you are waiting for? You can get me, but you need to work so hard! I am your dream!

‘American Dream’ nods to the sounds of the late 2000s and early 2010s. Aside from Britney Spears's 'Blackout' album what are 3 things that inspire you from that era?

At first, the one and only, Tokio Hotel- Humanoid album. It’s so underrated, but it’s one of my top-3 albums so far, even the best one. Up next is “Born This Way” album by Lady Gaga, it has a crazy influence on me as an artist. Kazaky, Far East Movement, Robyn, Will.i.am, Nicola Formichetti, Gareth Pugh…there’s a lot of inspiration! Early 2010s are so underrated, so lemme bring it back xx 

You’ve walked prestigious runways and worked with top fashion houses. How does your experience in the fashion world influence your approach to music and performance?

I’m addicted to the fashion industry since I can remember myself. I mean it’s not only about the clothes- it’s a different world, and you can be whatever you want, just create your own outfit and put some glitter on! I’d like to describe my music as a fashion core- I want to bring all the fashion energy into the music world. 

If you were to send a message to new fans to know you and your music better, what would that message be?

At first- thank you for listening, and welcome to my world! And Up next-Please read my lyrics, they’re so meaningful! Read every single word, it’s there for a reason.

A moment in your career that had the most impact on your work.

The morning when I was reached by Billboard and had a Vogue article. I’ll never forget this day.

What is your most valuable piece of advice for new artists?


 Stay on your side. Do what YOU want, the time will come!

3 women who inspire you

Lady Gaga, Britney Spears, Natasha Poly

What would a dream music collaboration be?

Lady Gaga and Tokio Hotel. 

3 things you can't live without in your bag

My lipgloss, cigarettes and AirPods 

What's one genre or style of music you haven't explored yet but would love to experiment with in the future?

Unpopular fact, but I’m listening to rock music during my whole life! Green Day, Linkin Park, Blind Channel, Evanescence, Quantic…it’s so unexpected, ikr :) not sure I’d like to switch my genre to rock only, but I’d love to try at least once!


Listen to American Dream

Britney Manson in social media: TikTok & Instagram

Website: https://britneymanson.com

Music Insider: Linda Walker

Linda Walker is a music industry executive with a commitment to integrity and a passion for nurturing talent. She is known for her success in forming partnerships with top artists such as Ed Sheeran, Coldplay, and Dua Lipa.

Linda’s adept communication and stakeholder engagement have facilitated collaborations with major digital music platforms like Apple, Spotify, YouTube, TikTok and Amazon, driving successful campaigns worldwide.

She has been recognized as a prominent advocate for Women in the Music Industry, earning her a place in Music Week's Women in Music, Roll of Honour in 2020.

How did you get your start in music?

I used to spend all my spare time (and money!) in a local Indie Record Store. They got so used to me being in there, one day they offered me a job. I was working in a law office at the time, but I handed my notice in that same day, started in the record store the following week, and absolutely loved my job from day one. Through working in the store, I met many sales reps that worked for the record labels, and I basically drove them all crazy by asking them to get me a job! Eventually, through continually plugging away, I got an interview at Warner Music to be part of their sales team. I really thought I had messed up the interview, but I got the job and never looked back.

Your career has been marked by successful partnerships with globally renowned artists like Ed Sheeran, Coldplay, and Dua Lipa. Can you share some key strategies you’ve employed to cultivate these creative commercial partnerships? 

Partnership is the keyword when you are working on campaigns such as these. Great relationships and a clear understanding of how your commercial partners work is essential to building a strong, commercially, and creatively impactful partnership. The starting point for me has always been to dig into the key objectives for a project from the artist, management and label’s perspective, and then to build a commercial strategy and partnership plan that achieves these objectives. With huge global artists like Ed, Coldplay and Dua, you must approach everything you do with a global mindset, building plans that are truly global in their ambition and reach.

Can you provide insights into how you approach and build strong relationships in the music industry - e.g. with stakeholders or music companies?

Relationships are a two-way thing and need to be nurtured, so be an active listener and remember, if you are building anything, you must keep coming back to it. I also think it’s important to be your true self, people will respect you for that and will generally see through you if you put on an act.

As a leader in transforming a music business into a predominantly digital operation, what challenges did you face, and how did you overcome them?

I remember when as a business, we first started speaking about digital music platforms, there was a slightly reluctant and fearful attitude towards the change. I always felt that we just needed to embrace the change and actively look for the positive impact it would have on our business. I jumped at the chance to work with iTunes when they first launched a store in the UK, as it just felt so exciting to be involved with something new and future facing. My point is, embrace the change!

What advice would you give to independent artists or smaller labels looking to optimize their strategies for a successful music release?

I don’t think there has ever been a better time to be an independent artist or label. You now have the tools to do so much for yourselves and you understand your audience better than anyone. There is an overwhelming amount of music released onto streaming platforms every single day, and it’s hard to get cut through, however, I would say focus your energy on what you can control, rather than what you can’t. Actively help your audience to find your music, they are your audience and your fans, not the streaming platforms’ so build that fan relationship and allow them to be part of your journey. This relationship goes beyond just streaming consumption so build a commercial strategy that encompasses all the elements that speaks to your audience.

What are some key trends or changes you currently observe in the music industry? - e.g. AI or anything else?

Well, leading on from the previous question, there is certainly an exciting time ahead for the independent sector. My old school record store self is delighted to see how well vinyl is doing and to see the indie retail sector so strong. AI is here to stay and will continually evolve, so as an industry, we need to grow with it, embrace the change and not be scared. There are going to be positive impacts, as well as negative, so the industry needs to pull together to harness the positives and work with legislators to protect against the negatives.

In your journey, how have you effectively balanced the creative aspects of the music industry with the necessary business acumen? 

Creativity is at the heart of the music industry, and I hope that never changes! Having a clear commercial strategy that delivers on short, mid and long-term goals, can easily weave together creative ideas alongside business ambition. One is not exclusive of the other.

What tips can you share with aspiring professionals to strike a harmonious balance between artistic vision and commercial success?

Understand what success means to you, it’s actually quite an individual thing to measure. Understanding this helps you to map out the steps needed to achieve your goals and how your artistry feeds into these plans. You should always remember why you do what you do and be your authentic self. Your passion, authenticity and purpose will drive you forward.

Tips on finding your first music job?

Work hard on building out your network and never be afraid to reach out to people who you find interesting and whom you think you could learn from. I can’t tell you how many people that I’ve never met before, have agreed to jump on a call or meet me for a coffee. The worst that can happen is that they don’t reply or say no, but you’ll probably be surprised by how many people will say yes. Also, don’t shut yourself off to one specific type of role, learn as much as you can about the industry (from your newly formed network) as there may be roles that you didn’t even know existed that spark your interest.

Tips for anyone who wants to get into your industry

Learn as much as you can about how the industry works. You have many resources available to you, so use them. And remember, music is a broad industry so don’t be afraid to explore all options.

Connect with Linda Walker

Artist Spotlight: Salle

Nigerian artist Salle has amassed a growing fan base with her debut track "Icon," which gained viral attention on TikTok and Spotify. Following the success of the song, Salle released her second single, 'Countdown.'

Produced by Monro and mixed by JAE5, 'Countdown' serves as a preview of Salle's upcoming debut EP. The song is a reflective exploration of impermanence and the significance of embracing the present. Salle's vocals dazzle on this track, cementing her status as an emerging talent worth keeping an eye on.

How did your viral street performance in Lagos influence your decision to pursue music professionally?

It made me grow passionate about music as I’ve neglected and never believed in my talent, after the video went viral I Dre so much strength from everyone who supported me and believed in me.

What 1 valuable lesson have you learned as an emerging artist?

One valuable lesson I’ve learned as an artist is not to acknowledge any kind of pressure whatsoever. It’s me versus me and I’m doing my best to be the best version of myself.

What is your top advice for new music artists 

Be yourself, acknowledge every feeling and every experience you may meet positive or negative and in all improve your craft it’s the only thing that makes us artists.

If you could collaborate with any artist, who would it be and why?

I’d love to collaborate with lots of amazing artist but since I have to pick one off my list it’ll be “Rema” because of his mysterious tune that I enjoy.

Can you share a favorite moment from your journey in the music industry so far?

A favorite moment from my journey in the music industry so far will be the when I put out “ICON” it was the most liberating and remarkable so far.

What are your goals for the future as you continue to pursue your music career?

My goal for the future is to keep improving in my sound and in all aspect of my life.

3 things I can’t live without in my bag

Sunglasses, perfume and cash.


Artist Spotlight: Kelly Moran

Kelly Moran, shot by Brandon Bowen

New York-based composer and producer Kelly Moran has spent the past decade challenging traditional piano conventions with an experimental approach.

Moran has collaborated with artists such as Oneohtrix Point Never and FKA Twigs, composing for classical musician Margaret Leng Tan and working with contemporaries like Kelsey Lu and Yves Tumor. Her solo albums, "Bloodroot" and "Ultraviolet," have explored extended piano techniques and received critical acclaim across various genres.

Her upcoming album, "Moves in the Field," moves away from prepared piano techniques and instead focuses on a more experimental use of the instrument, similar to her previous work on "Ultraviolet."

The inspiration for "Moves in the Field" originated from Moran's experience composing a piano duet with Missy Mazzoli in early 2020. During this collaboration, Yamaha Music loaned her a Disklavier—a state-of-the-art player piano, capable of surpassing human capabilities in composition.

During the pandemic, Moran began composing with the Disklavier as her duet partner in isolation. The duets between Moran and the Yamaha Disklavier embody her pursuit of both technical precision and emotional resonance, creating an interplay between human performance and the Disklavier's automation, resulting in multi-layered compositions.

Influenced by both classical minimalism and contemporary electronic music, "Moves in the Field" serves as a bridge between two distinct musical worlds. Mixed and recorded by Dan Bora (known for his collaborations with Philip Glass), and mastered by Joshua Eustis of Telefon Tel Aviv, the album exemplifies Moran's bold artistic vision and technical prowess.

"Moves in the Field" marks a departure from Moran's previous works, positioning her in a compositional league of her own. The album explores themes of humanity versus technology and the interplay between technicality and musicality. Released under Warp Records, it firmly establishes Kelly Moran as a leading figure in modern music.

What sparked your transition from prepared piano to the Disklavier piano, and how did it inspire the new direction for "Moves in the Field"?

My last record was music for prepared piano and electronics that was based heavily in improvisation. When I set out to make a new record, I intended to make another album exploring prepared piano, but this time with more repetitive song structures and loop-based grooves to evolve the rhythmic feel of the previous record. All the music from Ultraviolet was so loose and unmetered, and I wanted to create music people could dance to. But unfortunately after I began writing the record in this direction, I became bored and uninspired by the prepared piano because the pandemic hit. I needed fresh inspiration to feel motivated, and working with the familiar sound of the prepared piano wasn’t doing it for me.

Around this time, Yamaha loaned me a disklavier player piano, and it provided a new way for me to compose and interact with the piano. I suddenly had a flood of new ideas that I wanted to explore, and it was then when I decided to abandon the prepared piano music and head in a fresh direction. 

The album title draws a connection to skating rudiments. How does this thematic element tie into the music and what role did the Disklavier play in bringing these movements to life?

I started figure skating as a hobby a few years ago, and all skaters learn basic patterns to master control over your blade edge. These patterns are called Moves in the Field, as the ice rink is often referred to as the field. You’re supposed to practice small simple patterns so you can build up your skills to achieve more intricate, difficult moves. I saw a lot of parallels in the process of learning to skate and learning how to play music - moves in the field are like scales and arpeggios for musicians.

When I started working with the disklavier, I would often record a simple pattern and then complicate it by adding layers, so it reminded me a lot of the practice of building up skating skills so you can skate more difficult elements.

How did you use the Disklavier in these compositions?

A Disklavier is a player piano that allows you to record your performance and have the piano play it back with expressive and dynamic accuracy. It uses an advanced system of MIDI to translate the touch of a pianist to MIDI information and have the playback sound identical to the performance that was played into it.

One of my favorite aspects of working with this piano is being able to listen to my music being played on the piano from the listener’s perspective. As a pianist, I can be very emotional and get swept up in the music I’m playing because it feels so good physically. But this doesn’t always sound the best from the listener’s perspective - some songs need more sensitivity and control, and I wouldn’t realize this if I weren’t able to listen back to my playing the way the disklavier plays back my performances. 

Did you encounter any challenges or revelations during the compositional process?

When working with a player piano, it’s very tempting to want to over-correct in the editing process. You have the ability to record a take and then delete all your wrong notes, or correct your dynamics. But the more you edit your playing, the less human it sounds, and I had to find a middle ground between perfection and expression.

Moves in the Field seems to bridge classical minimalism with modernized and synthesized textures found in electronic music. How did you balance these influences?

I like to write a lot of dancey patterns that might be found in techno or other dance music - I was working a lot with my synth arpeggiator on early versions of the music. It was fun sending these MIDI patterns to an acoustic piano because it’s the kind of music I would never physically play on the piano, but still sounds very satisfying to listen to. I used a sub bass as the only non-piano sound on the album just to add a bit of weight to the low end because I wanted to keep the focus on the purity of the acoustic piano sound.

The album is mixed and recorded by Dan Bora, known as Philip Glass' sound engineer. How did this collaboration impact the overall sound of Moves in the Field?

Philip Glass has been a huge inspiration for me as a composer and his music always sounds incredible. Because this record is more reliant on the acoustic piano sound and less on electronic elements (than a low of my past works) I wanted to try to work with an engineer who was very experienced in mixing classical music. Dan was extremely thorough and mathematical in his mixing, which is very different from my approach, but I learned so much from him about all the little ways you can make a piano sound better on a recording!

Kelly Moran, shot by Brandon Bowen

Does this album mark a departure from your previous works, defining a new sound? 

It doesn’t feel like a total departure to me, honestly. I’ve made a lot of records and most of them exist in their own unique sound world. This record felt like going back to my roots as a pianist, because piano was the first instrument I ever learned and so much of my experience as a composer has been about combining the piano with other sounds, or manipulating its sound in some way. I tried to restrain myself in some way by working only with the acoustic, natural sound of the piano as the main basis for the pieces, instead of relying on electronic or synthesized sounds.

As a musician, do you draw inspiration from other genres?

I listen to a lot of music, and most of it is not in the vein of music I write. I think I get most of my inspiration from artists who make music completely different to what I make. 

How do you tap into your creativity on particularly tough days?

Get out of your house, get your body moving. I like going on runs to clear my head and reset my energy. Make contact with a friend if you’ve been home alone all day. Even though I make most of my music alone, I don’t recommend letting yourself get too isolated from the world. It’s important to connect with other people and find purpose outside of your own creative practice.

What’s your top advice for artists who want to enter this industry?

In order to pursue music for a living, it has to be your main passion. I never allowed myself to entertain the possibility of doing anything but music for a living because I knew I would be miserable. You have to be in it for the right reasons.


  • Interview by ninakeh for shesaid.so


Moves in the Field is out now on Warp Records

How to Find the Right Music Distributor

Choosing the right distributor is crucial for your music. In this short guide, we'll explore key factors to consider when selecting a distributor that aligns with your needs and maximizes your potential for success in the music industry.

1- Choosing the Right Distributor

Your distributor is your gateway to numerous platforms and services, but not all distributors are the same. Whether you're a solo artist or part of a larger teamonsider factors like team size, personalized support, and seamless collaboration to ensure they meet your needs.

2- Broad Distribution Reach

Choose a distributor with preferred partner status at major DSPs like Apple Music, Spotify, Amazon Music, and YouTube. Verify they provide music at the highest standards and offer leading licensing terms across various digital music services.

3- Clarifying Objectives and Deal Structures

What kind of deal are you looking for? Whether it's starting your own label, seeking an artist direct deal, or launching a brand, clarify your objectives. Negotiate terms that align with your goals, whether it's exclusivity or a more open arrangement.

4- Efficient Content Management

Look for a music distributor with a comprehensive content management system that streamlines your digital supply chain. Ensure they offer real-time deliveries and complete control over your catalog and new releases.

5- Time Zones and Support

A distributor that offers round-the-clock support or aligns their operating hours with yours can significantly enhance your overall experience and streamline distribution operations.

Ensure that they align with your schedule to expedite communication and problem-solving. Assess their availability for customer support to ensure timely assistance with any challenges you encounter

6- Flexibility in Partnerships

A distributor that understands and supports your existing partnerships can contribute to the success and growth of your music across multiple platforms.

If maintaining direct deals with DSPs, consider a distributor's flexibility in accommodating existing partnerships while offering additional services to enhance your distribution efforts.

7- Audience Strategy Expertise

When evaluating a music distributor, consider their audience strategy capabilities. Look for a distributor that thinks like a fan, artist, creative, and marketer all at once. Assess whether their Audience Strategy team can collaborate with you to shape, nurture, and grow your artist's audience across all media and digital platforms.

8- Media Strategy

Seek for a distributor with a global network of press, radio, and TV partners to position your music effectively. Look for tailored publicity campaigns covering premieres, bios, translations, exclusives, interviews, and live performances. Ensure they plug into commercial and speciality stations for maximum exposure and impact.


This guide is based on a recent workshop on "Music Distribution Strategies" led by Connie Chow (FUGA), exclusively designed for shesaid.so members and allies.

Gain exclusive insights directly from music industry executives and artists.

Become a shesaid.so Member

As a NINA member, you can re-watch educational content, access music business workshops and talks, gain insights from artists and music executives, attend networking events, and enjoy additional perks.

Up Next: Kito

Australian-born, LA-based producer, DJ, and songwriter Kito has steadily ascended in electronic, indie, and pop genres for over a decade.

Her notable collaborations include working with Skrillex and Aluna on 'Inhale Exhale' from Skrillex's Grammy-nominated album, QUEST FOR FIRE (Best Dance/Electronic Album) and a Grimes endorsed official release of 'Gold Touch,' marking Kito's first AI-generated vocal track.

Kito’s first official release came through Skream’s label Disfigured Dubs, with future releases on Mad Decent, Ed Banger, and Astralwerks.

Producing for a range of artists including Banks, Jeremih, ZHU, Channel Tres, Hudson Mohawke, Jorja Smith, and Fletcher, whom she received a Gold Record for her work on ‘Bitter’, Kito’s work has also landed her performances for Luxury brands like Gucci and Fendi. 

In 2024, Kito is returning to Mad Decent for upcoming solo releases and collaborations set for spring and summer, reflecting her London club scene upbringing.

"COLD TOUCH" released in 2023 featured A.I.-generated vocals from Grimes. What excites you about the intersection of AI and artistic expression?

The thing that excites me the most is the possibilities of cutting out tedious parts of the creative process. I’m not so excited about using AI to come with ideas - more about leveraging it as a tool to help me see my ideas through. 

As an artist who has worked across various labels, what insights can you share about getting in touch with record labels?

I’m not entirely sure if I have any secret tips here! I think labels are less and less important for artists starting out. For me, I had my heart set on a few labels to begin with and sent demos through social media. In my opinion, the best way to get a labels attention is to create a world with your music and audience yourself. 

Share a memorable behind-the-scenes moment while working on a collaborative project

I have so many! Doing a writing camp at Shangri La was pretty memorable. Just knowing so many amazing albums were made in the space we were working felt special. 

3 women who inspire you

My mum and my sisters.

Tips for finding your creativity on a tough day

Get outside and move your body! Or tap in a friend to share the burden of breaking through a block on your own. 

Your top advice for young people wanting to become music producers/singer-songwriters etc.

Have fun, and perhaps don’t quit your day job until you have to? I know that once I had to make money from music, it did limit my creativity for a little bit but once I found financial stability it opened up my creativity again as I felt less afraid to take risks. 

What's your favorite and least favorite thing about making music?

Favourite thing is the buzz you get when you make something you love with people you love, and least favourite thing is the self doubt. 

3 things you can't live without in your bag

paw paw ointment because I’m Australian, orange blossom perfume, a little chocolate treat 

An artist or album that's changed your life

Burial changed my life. I may not have started making music if it wasn’t for Burial.

Describe your morning routine

I love to get outside and get a coffee! 


Kito will be debuting her new project IS U IS U with Chrome Sparks with their first single 'All I Need' out on March 27th via Mad Decent.

Connect with Kito

A Conversation In: Journalism & Media

Red Bull Records and shesaid.so. are hosting an evening exploring the evolving landscape of music journalism.

This event will take place on Thursday, March 28th, from 6:00pm to 10:00pm.

The landscape of music journalism is constantly changing, with publications shifting to new models and mediums, while digital platforms continue to rise in influence.

Join us to hear prominent music & culture writers discuss how they're preserving the art of storytelling and shaping the future of modern media.

The discussion, moderated by Andreea Magdalina, founder of shesaid.so, promises insightful perspectives and dialogue. 

✦ Doors will open promptly at 6:00pm, with the panel commencing at 7:00pm. 

✦ Following the discussion, join us for drinks and DJ sets until 10:00pm.

Panelists:

⋆ Sandra Song

⋆ Rachel Brodsky

⋆ Lina Abascal

Moderated By:

⋆ Andreea Magdalina, shesaid.so Founder

DJ Sets: Sadé & Chloëdees

Hosted by: Red Bull Records & shesaid.so

Location: Hotel Ziggy 8462 W Sunset Blvd, West Hollywood, CA, 90069

Please RSVP to secure your spot and receive location details.

RSVP HERE