Artist Spotlight: Crystal Murray

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Crystal Murray, Photo by Ottilie Landmark

Parisian musician Crystal Murray has achieved notable success in her music career. She founded her own label, Spin Desire, providing a platform for up-and-coming artists. Additionally, she kickstarted a residency and club night at the renowned Paris venue, Silencio, and has appeared in campaigns for Vogue, Dazed, Paco Rabanne, and Diesel.

But with teenage years intertwined with the industry, Crystal felt stifled. “I got pushed in the ‘neo soul’ direction,” she says. “I was contending with this cliche of the ‘neo-soul woman’ – she's a Black girl with an afro. loved it, but it scared me too. At 16, I was trying to fit a box that wasn't mine – I wanted to rock shit out too.”

Emerging as a mercurial star with the 2020 EP "I Was Wrong," she expanded neo-soul boundaries with mature lyricism. Her 2021 hit "BOSS" and the 2022 EP "Twisted Bases" showcase her evolution in themes of messy relationships and vulnerability.

Crystal declared her revenge in the fierce song "PAYBACK," a preview of her debut album, Sad Lovers And Giants. At 22, Crystal rejects expectations, emphasizing a move towards authenticity in her music, described as tragic, theatrical, and cinematic.

Accompanying the album announcement is a visually stunning Charlotte Wales-directed music video for the new single "STARMANIAK" (out now), described as an anthem for those who feel walked over. Crystal is also set to host a special night at Beaubeaus, London in association with shesaid.so.

As Crystal embarks on this new phase of her career, the album promises to be a transformative experience, weaving together her lived experiences and offering a powerful narrative of emotional strength and release.

Your latest single, "STARMANIAK," addresses the challenges women face in today's society. Can you share more about the inspiration behind this song?

I wanted to highlights the struggles and challenges that many women face in today's society, particularly the pervasive issue of being over-sexualized, disrespected, and mistreated. My acknowledgment of the toxicity that some individuals, can perpetuate is important. Im talking about my own experiences but also shedding light on broader societal issues that need to be addressed.

What was it like collaborating with Charlotte Wales on the music video?

It was amazing, the idea of doing something bizarre came from Stephy Galvani my artistic director and myself. The song came from somewhere so pure and real that I didn’t want to make a visual just to look good, we wanted something that makes you uncomfortable and makes you re-watch the video to understand where it comes from. We pitched the idea to Charlotte and she brought it to a whole other level, that was visual, smart and slick.

Was there a memorable moment during the creation of your debut album, SAD LOVERS & GIANTS?

The whole making of the album was a moment really, when I’m focusing on something I enter this tunnel in my head and can’t get out. It was a lot of soul searching, rage turned to maturity, answers. It was a whole awakening for me. I think something really changed when Kyu Steed came in, I had worked for a little year already but it really helped me find the right direction for it.

What's your top networking tip to connect with a record label?

Mmmm, I think really try to understand if they understand your work and your vision. Ask yourself if you’re ready or if you need a little more time without a label. Cause once you have a whole team, to have the result you need, you need to know exactly where you want to go.

What's your favourite/least favourite thing about making music?

My favourite thing is going on stage, I love the connection I get to have with the public and my musicians and that’s where I really find answers, it’s like therapy for me. And I know exactly why Im making music, I love it.

My least favourite thing is promoting my work. I find it sometimes hard to explain 2 years of work through few questions - and answers, it can get a bit frustrating. Sometimes it feels a bit meaningless. When you try to make it as clear as possible in your music and visuals and give 100% of your emotions in it. But It’s a part of the game, I guess.

How do you overcome creative blocks?

By surrounding myself with the right minds, I believe if you federate yourself around beautifully artistic people, your creative mind will always flow. Being in an environment where people appreciate and engage in artistic expression can help stimulate your imagination and encourage innovative thinking. I always try to surround myself with people or circles where I feel energized and inspired by the creativity around me.

Tips for musicians/songwriters who are just starting in the industry?

Follow your guts, and surround yourself with the right people who understand where you want to go. And really have fun with your music, we do this for art, for emotions, for feelings. If you’re doing it for something else just don’t do it.

3 women that influenced your music

ESG, this group of women that really made me get out of my comfort zone, on stage I always had this punk rock energy and could never find it in the studio. ESG made me get this part out of me.

Ouri riou is an artist, musician, and producer that worked on my album. I really love her because I would start some songs and she would finish them with such warmth, we would finish with some really crazy pop/ rock songs but with so much air and light.

And Macy Gray will always be my one and only (since I was a little girl).

3 things you can't live without in your bag

My vogues, my block note, my swords ( I have these little silver swords, they’re very tiny) they’re my lucky charms. Everything is little cause I like little bags lol.

STARMANIAK Out Now

PRE-ORDER THE ALBUM “SAD LOVERS AND GIANTS”,

OUT MAY 31st

CRYSTAL MURRAY & SHESAID.SO 

Presents STARMANIAK RELEASE PARTY

In conversation with Charlotte Wales 

Plus live performances (Crystal Murray) & DJ sets (Emma Korantema, Broodooramses)

BeauBeaus 4 - 6 Gravel Lane, E1 7AW

The event is free but guests must RSVP via this link.

Panel discussion will start at 6:30 pm sharp so make sure you are there to grab your seat.

Crystal Murray & shesaid.so Presents 'STARMANIAK' Release Party

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Paris-hailing and London-dwelling musician and creative Crystal Murray is set to host an extra special night at Beaubeaus, London in association with shesaid.so.

The event will celebrate the upcoming release of her new single, 'STARMANIAK’ [out March 15th] that lands alongside an incredible video directed by Charlotte Wales (the British fashion photographer and filmmaker who has become a signature eye for some of the world’s biggest fashion houses and campaigns) that will be screened on the night.

The evening will kick off with a panel discussion featuring Crystal, Charlotte Wales, Julie Mathieu Moreau (executive producer of the video), and creative director Stephy Galvini. The panel will be moderated by Tara Joshi and will cover themes reflected in the music video and broader topics relating to the female creative industry experience.

Following the discussion, there will be an opportunity for guests to ask our panel questions and then we party with DJ sets from Emma Korantema, Broodooramses and a live performance from Crystal. 

Speaking of the single, which is an anthem for anyone who feels they’ve been walked over, Crystal says:

"I wanted to highlight the struggles and challenges that many women face in today's society, particularly the pervasive issue of being over-sexualized, disrespected, and mistreated. My acknowledgement of the toxicity that some individuals can perpetuate is important. I'm talking about my own experiences but also shedding light on broader societal issues that need to be addressed."

The event is free but guests must RSVP via this link.

Panel discussion will start at 6:30 pm sharp so make sure you are there to grab your seat.

CRYSTAL MURRAY & SHESAID.SO 

Presents STARMANIAK RELEASE PARTY

In conversation with Charlotte Wales 

Plus live performances (Crystal Murray) & DJ sets (Emma Korantema, Broodooramses)

BeauBeaus 4 - 6 Gravel Lane, E1 7AW

Date: Wednesday 20 March

Time: 6pm – 11pm

STARMANIAK Out Now

PRE-ORDER THE ALBUM “SAD LOVERS AND GIANTS”,

OUT MAY 31st

Alt List 2024: Women’s History Month Edition

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In celebration of Women’s History Month, IWD, and a decade of our community’s existence, shesaid.so is featuring a list of honorees for 2024. This list, curated by the shesaid.so team, comprises individuals who have made a significant impact on our community and the music industry at large.

The Alternative Power 100 Music List was created in 2017 as a response to Billboard’s Power 100 List with the aim to challenge conventional music industry standards. Over the years the Alt List has evolved from a symbolic stance in defiance of its original counterpart to a celebration for traditionally underrepresented communities such as women, people of color, with disabilities, people from emerging markets, LGBTQ and so on.

Alternative Power 100 Music List: Previous Editions

Nur Özdamar

Nur Özdamar is an entertainment industry executive committed to nurturing artists and creators through technology and education. Originally born in Turkey, the shesaid.so Alternative Power 100 honoree has built a global career that encompasses brand agencies, record labels, and tech companies.

Nur's active engagement with music communities reflects her dedication to fostering discussions on overcoming barriers in the music industry and providing ways to share insights and practical advice.

Currently, she’s based in London as YouTube’s Artist & Label Development Lead for Europe, Middle East & Africa (EMEA) spearheading a regional team that champions the careers of 300+ artists and supporting 150+ labels.

Nur has been the driving force behind Foundry in EMEA – YouTube Music’s global artist development program, which aids independent artists in building careers on their own terms. To date, Foundry has assisted more than 150+ artists across 15 countries including alumni like Tems, Dua Lipa, Rosalia, Omar Apollo, Gunna, andHARDY, and others.

Nur has actively participated in various shesaid.so events, notably joining founder Andreea Magdalina at the we.challenge roundtable in 2021 - a discussion that aimed to unpack the challenges faced by women in the music industry, addressing both pre-existing social and systemic barriers as well as new challenges arising from the COVID-19 pandemic - with artist and producer Tems, Oksi Odedina of 5k Records, Jacqueline Eyewe, Marketing Director of 0207 Def Jam, and Ali Raymond, who played a pivotal role in elevating Arlo Parks to new heights in recent years.

Phiona Okumu

Phiona Okumu, the Head of Music for the Sub-Saharan region at Spotify, has played a pivotal role in elevating emerging African artists.

DJing, curating new music, and blogging about global African pop culture way back in 2009 is what led Phiona Okumu down the path of streaming, starting first at Apple Music. As the editorial, label & artist relations lead for Africa, where the service had just launched, she went about the work of amplifying music creators from the region. 

Three years later she joined Spotify, at first as the Artist and Label Partnerships manager focusing on South Africa, the sole Sub-Saharan country where Spotify had a presence at the time, and later on when the brand expanded to nearly 40 more African countries in February 2021, Okumu was promoted to head of music for the Sub-Saharan region.

In this current role, she is in charge of the strategy via which the region’s music teams engage artists, labels and other industry stakeholders, and execute editorial on platform.

The long-time shesaid.so member (Phiona joined our community in 2015 while running Afripop Mag as an editor and writing for The Guardian, among other outlets) is passionate about uplifting emerging African artists.

Okumu repetitively highlighted the explosive growth of Afrobeats, emphasizing the genre's global recognition and the significant influence of African music on pop culture - with Rema, a leading Afrobeats artist, achieving a billion streams, signaling the genre's increasing popularity among both African and international audiences.

Phiona’s passion for music discovery, culture and storytelling remain the core of her day-to-day as well as her long-term vision. She emphasizes strategy, innovation, and culture to propel African music forward and stresses the importance of authenticity and the need to understand the business side of the industry.

Jyoty

Considered at the forefront of her own movement, Jyoty has emerged as a global trailblazer in dance music. Over eight years on London's Rinse FM, she has evolved from radio to headlining festivals and hosting sold-out stages worldwide. Recognized for her skills as a DJ, musical selector, curator, and interviewer, the Alt-List 2020 Honoree has garnered a devoted following.

Her journey began with Boiler Room, where her personality managing the door led to hosting shows. A regular on Rinse FM, she showcased her ability to discover new music and connect with guests, amassing thousands of global listeners. Beyond headline shows at renowned venues and festivals like KOKO, Paradiso, and Glastonbury, Jyoty uses her platform to give back; from hosting DJ workshops for women in Calcutta to teaching courses for young British Asian women, she knows the importance of sharing knowledge.

“Make sure you count and celebrate each and every achievement, and don’t let anybody make you feel like you shouldn’t or your can’t, because you should and you can!” (Jyoty during shesaid.so x TikTok 2021 Mentor Moments)

In just a few years, Jyoty has become an industry force, with sold-out headline tours, collaborations with fashion brands like Burberry and Prada, and an unwavering commitment to representing good music without limitations. She continues to break barriers and make a lasting impact on the music scene.

Cherie Hu

Cherie Hu, an award-winning researcher, founder, and educator in music, technology, and business, has been an active member, an ALT LIST 2020 Ambassador and Alternative Power 100 Music List 2018 Honoree.

Excitingly, she is set to join Syracuse University's Bandier Program for Recording and Entertainment Industries in Fall 2024 as a Professor of Practice, focusing on teaching emerging music business models and technologies. Concurrently, she serves as an Adjunct Professor, teaching social media marketing for the music business at Bandier.

Since 2019, Cherie has been the driving force behind Water & Music, a global innovation platform for the music business. Through data-driven market research, online courses, consulting projects, and live events, she empowers industry professionals to navigate emergent music-tech trends for transformative opportunities in business and culture.

Probably the most cliché-but-true tip I have for those who want to carve out their own path in music media is to own a niche that you’re passionate about. (Cherie Hu, Member Spotlight 2021)

Cherie's extensive background in writing, editing, and reporting on the music business includes contributions to reputable publications such as Billboard, Forbes, NPR Music, Pitchfork, Rolling Stone, Variety, and DJ Mag. Recognized as a go-to source for music-industry trends, she has provided insights for publications like CNBC, WIRED, CoinDesk, The Ringer, and Bloomberg. Additionally, Cherie has been a featured panelist or keynote speaker at over 40 conferences worldwide.

In her free time, Cherie enjoys dancing, particularly in the realms of house and hip-hop, exploring modern art museums, relishing good food, and indulging in cratedigging. Her diverse expertise and passion for pushing creative boundaries make her a prominent figure shaping the intersection of music, technology, and business.

Skin

Skin is an acclaimed rock singer known for her groundbreaking presence since the mid-'90s with Skunk Anansie.

Born and raised in Brixton, South London, she ventured into hardcore rock, rejecting the conventional path of soul/R&B session singing. Apart from fronting Skunk Anansie, one of the UK's most successful underground bands, she is recognized as a fashion icon, actress, and activist, showcasing versatility and impact across various creative fields.

Skin's solo journey continued with various gigs around Europe, including supporting Robbie Williams' and Placebo's world tours. Driven by her love for electronic music, Skin transitioned into the DJ world thanks to her friend Damian Lazarus.

Skin has collaborated with various artists including Timo Maas, Martin Buttrich and Nicole Moudaber and has been DJing at renowned venues worldwide, including Output in New York, Sound Nightclub in LA, and Fabric in London and at events like Carl Cox's Revolution in Ibiza and Coachella. In 2020 Skin published her memoir, "It Takes Blood and Guts," co-written with Lucy O'Brien.

Skin's notable appearences with shesaid.so was during the shesaid.so presents “Investigating Intersectionality” event at IMS 2019 when she shared her experiences alongside other influential figures in the music industry, including Detroit-born and raised techno/house DJ and producer Kelli Hand, German-based DJ and producer Loco Dice, Palestinian DJ and producers DJ Dar and DJ Darbak, and Spain's Paco Osuna.

Liz Miller

Liz Miller is a longtime behind-the-scenes music industry figure with active participation in our community and a commitment to fostering collaboration and knowledge exchange within the electronic music industry.

Originally from Colorado, Liz played a foundational role at Beatport in 2003, where she spent six years managing over 3000 label accounts. In 2009, she launched her own digital marketing service, working with artists like Richie Hawtin and Seth Troxler. A significant opportunity arose in 2010 when she became the General Manager for Atlantic's Big Beat Records, overseeing the relaunch and nurturing a roster that included Skrillex, Martin Solveig, and David Guetta.

In 2012, Skrillex won three Grammy Awards for his breakthrough album "Scary Monsters And Nice Sprites" and acknowledged Liz Miller, then the head of his record label Big Beat, in his acceptance speech.

In 2014, Miller returned to Beatport under SFX, taking on the role of VP of Artist Relations and contributing to the development of a department focused on supporting electronic music artists through the Beatport/SFX platform. Since 2018 has been involved in Artist Partnerships at Meta, collaborating with artists across various genres to enhance their presence on platforms like Instagram, Facebook, Threads, WhatsApp, and more.

Liz Miller joined our community in 2017, and her introduction stood out for its generous offer to assist fellow members. She provided her contact details and encouraged everyone to reach out for professional or informal conversations. In 2023, she further extended her support by becoming a mentor in our we.grow mentoring program at ADE.

Wendy Ong

Serving as the Global Co-President/Head of Marketing at TaP Music, Wendy Ong expertly oversees a diverse roster of artists, including Lana Del Rey, Ellie Goulding, Caroline Polachek, Noah Cyrus, Dermot Kennedy, Mabel, and more.

Her unparalleled track record of breaking artists in every corner of the globe, coupled with her personal journey from Singapore to leadership posts at the music industry's top companies, establishes her as the preeminent modern music executive.

“Living in so many different places and collaborating with such a wide variety of people allows you to be in tune with the pulse of what’s happening globally,” she says. “In my career, I’ve also had the rare opportunity to work in nearly every genre of music from hip hop to classical. I draw from all of that when working to realize my artist’s vision.”

Her first job was at BMG Singapore, specializing in Soundtracks, Jazz, and New Age. After two years she moved to Hong Kong where she took on supervising pop releases for Asia Pacific.

Upon relocating to NYC she embarked on the seminal role of International Marketing at Clive Davis’s Arista Records. Over the next decade, she went on to launch OutKast worldwide and worked extensively with artists such as P!nk, Alicia Keys and The Strokes. Following Arista, she joined the Metropolitan Opera before EMI sought her out as Head of Classical in 2011.

Following stints at Capitol Music (where she led the Marketing team to break Sam Smith) and Interscope Records, she joined Roc Nation as Head of Marketing where she drove campaigns for JAY-Z, Rihanna, Jaden Smith and more. In late 2018, she became Tap Music’s Head of Marketing  and was promoted to Global Co-President of TaP Music a year later helping to drive the success of Dua Lipa globally.

Kanya King

Kanya King MBE, the CEO, founder, and visionary behind the MOBO Awards, has played a pivotal role in transforming black music from the fringes of British popular culture to a central position on the global stage. Over the organization's twenty-year journey, Kanya's exceptional leadership has made MOBO a globally respected brand, championing diversity, inclusion, and recognition for Black and Minority Ethnic (BME) talent across various fields.

Born out of Kanya's determination and entrepreneurial spirit, the MOBO Awards started in 1996, defying industry trends and celebrating black music at a time when it was overshadowed by Britpop. Kanya's relentless efforts and financial commitment, including re-mortgaging her house, led to the success of the inaugural event, setting the stage for MOBO to become a driving force in British urban music.

Under Kanya's guidance, MOBO not only became a prestigious awards ceremony but evolved into an iconic brand with year-round initiatives, including the MOBO UnSung talent competition and an artist development program. Kanya's dynamic approach has been instrumental in supporting the growth of British urban music, providing a platform for artists like Stormzy, Amy Winehouse, and Skepta.

In 2009, Kanya took the bold step of moving the MOBO Awards outside London, showcasing its adaptability and resonance with diverse audiences across the UK. MOBO's impact is not limited to entertainment; it incorporates the MOBO Trust, contributing to social and cultural change through talent development programs and educational opportunities.

Kanya's commitment to positive change is evident in MOBO's partnerships and initiatives. In 2021, she collaborated with shesaid.so and TikTok to share 'mentor moments,' providing quick-fire video tips and support for aspiring women in the music industry. Kanya King's journey exemplifies not only entrepreneurial success but also a dedication to fostering diversity, inclusion, and excellence in arts, culture, and society.

Suzy Ryoo

Suzy Ryoo is the Co-Founder and President of Venice Music, an inclusive, pioneering global distribution platform and artist/label services company that offers the tools, education and community an independent music entrepreneur needs to grow and succeed in their careers.

Suzy Ryoo served as a shesaid.so ALT LIST 2021 Business and Technology Ambassador. Her role was instrumental in aligning with shesaid.so's vision and introducing special awards and ten brand new categories covering industry areas such as Artists, Community, Record Labels, and more.

In a parallel universe to music in venture capital, Suzy's an investor in software enabled, culture leading companies including Therabody, FaZe Clan, Liquid Death, Seed, OurPlace, Yumi and Blueland. Born in Seoul, raised in LA and now across Miami and beyond, Suzy was blessed by her entrepreneurial family and their immigrant hustle.

Emily Lazar

Emily Lazar, a leading mastering engineer that started her musical journey in a household immersed in music. Her early experiences as an artist and songwriter drove her pursuit of understanding the intricacies of the recording process.

With a background in engineering and classical training, Emily honed her mastering skills, working with industry giants and eventually founding her own studio, The Lodge, in downtown New York.

The walls of The Lodge studio are lined with classic platinum records and music memorabilia. As a hub that has hosted renowned artists like Dave Grohl, the B-52s and Garbage, the studio remains a finishing school for major albums in music history. Lazar set up shop in 1997 and her mastering skills soon brought in a clientele as eclectic as the genres in the industry, from Wu-Tang Clan and Linkin Park to The Shins.

Emily Lazar has garnered two Grammy nominations for her outstanding work in the final stages of preparing albums for release. Her first nomination was for the Foo Fighters' "Wasting Light" in 2011, and in 2015, she is nominated for her contribution to Sia's widely recognized pop hit, "Chandelier."


In 2019, Lazar made history as the first female mastering engineer to win a Grammy for Best Engineered Album (Non-Classical) with Beck's "Colors." In 2021, she achieved another milestone by securing three Grammy nominations for Album of the Year, earning praise from Chris Martin of Coldplay for her crucial role in enhancing their latest album's sound.

As a mastering engineer, Emily views her work as a creative process, emphasizing collaboration with artists to preserve the integrity of their mixes.

She pioneered "stem mastering," working with separate files for mix elements, to provide greater flexibility and control in achieving desired results.

Emily navigates the challenges of the loudness wars, emphasizing the importance of maintaining artistic intent while meeting distribution requirements. Beyond technical aspects, Emily prioritizes conversations about vibe, color, and storytelling in her work. For her, mastering is like midwifery, facilitating the birth of a musical creation. Emily's commitment to helping artists realize their vision is reflected in her approach, making her a sought-after figure in the industry.

shesaid.so Guide to SXSW 2024

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We compiled a guide to SXSW 2024 featuring a selection of talks, parties, panels, interviews, and showcases curated by our community.

SXSW is an essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more.

March 8-16 in Austin, Texas for the

2024 SXSW Conference & Festivals.

Update: Artists are pulling out from SXSW

Bands, including Belfast hip-hop trio Kneecap, have withdrawn from the South by Southwest due to the event's sponsorship with the US Army, which they link to the military's support for Israel in the Gaza conflict. Kneecap expressed solidarity with Palestine and emphasized the unacceptable ties between the festival and the military. Other artists, such as Lambrini Girls, Scowl, Sprints, Okay Shalom, and Squirrel Flower, have also canceled performances at SXSW, citing objections to the festival's association with defense contractors and the US Army's sponsorship. The artists mentioned financial impacts but asserted their stance against war profiteering and support for the Palestinian cause. The festival, celebrating film, comedy, and music, has not commented on the withdrawals.

NME and BBC articles.

MARCH 10

Poolsuite & Yahoo proudly present DISCO(NNECT) at SXSW

Date & Time: Sunday March 10 at 2pm 'til midnight | Location: Hotel Van Zandt and open to all

An all-day, all-night rooftop disco affair featuring THE KNOCKS (DJ SET), SOUL CLAP, SHUBOSTAR and WONDEROSSO.

With free cover, complimentary cocktails, exclusive merchandise & gifts from the esteemed Vacation® sunscreen corporation.

RSVP HERE

Mindfulness Over Perfection: Getting Real On Mental Health

Date: Mar 10, 2024 | Time: 2:30pm – 3:30pm CT

Location: Austin Convention Center, Ballroom D (Mental Health)

In this panel session, Wondermind co-founders Selena Gomez and Mandy Teefey will explore the importance of bringing mental health conversations into the light alongside Solomon Thomas and Dr. Corey Yeager - not just for decreasing stigma and building awareness, but as a way to deal in hard times. Moderated by Dr. Jessica Stern, the conversation will cover the importance of flexibility over strict routines in mental healthcare, dealing with negative self-talk, and getting real about when you’re not feeling OK.

Info Here

MARCH 11

A Ridiculous Boat Party

Date: March 11

The Ridiculous Boat with Ridiculous Biz returns during SXSW 2024 for a second year on Lady Bird Lake with two events; a dockside lounge and our very special sunset cruise. Join this unique event space where a curated guest list of innovative music industry and tech delegates can attend, network and enjoy musical performances.

Very limited capacity! Please register your interest for a chance to secure your ticket.

*Please note that due to high demand, registering doesn't guarantee you a place. Those that have been successfully allocated a ticket will be contacted via email on Friday 8th March 2024 with event start time and address. 

RSVP HERE

SXSW panel: New markets in Europe - How Cities Become Music Incubators

Date: Monday, March 11

Time: 4 - 5pm CDT

Location: Parkside, 301 East 6th Street, Austin, TX, USA

Are you curious about the emerging music scenes in Europe? This panel will dive into the fascinating topic of how cities across the continent are transforming into music incubators.

Speakers:

Ruth Koleva: Representing SoAlive Music Conference, Sofia Live Festival, Prophon Bulgaria; Board Member of IMPALA.
Vasil Anastasov: From ANMIP-BG and Muze Records.
Mila Georgieva: Vice President of the Bulgarian Music Association; Board Member of the European Music Council

Info & RSVP

MARCH 12

VibeLab at SXSW

How can Nightlife go towards greener future and what role does AI play

Date: Tuesday, March 12th, 2024

Time: 18:00 – 20:00 CST

Location: Thompson Hotel, 506 San Jacinto Blvd, Austin, TX 78701, USA

Details: Two sessions will explore the intersection of technology, culture, and sustainability within the nightlife and live entertainment industry.

Panel 1: Community Perspectives on AI in Nightlife and Live Entertainment

Time: 18:30 – 19:10 CST

Understanding the ethical dimensions of Artificial Intelligence in nightlife. Join moderator Mirik Milan, along with speakers Andreea Magdalina, Max Penk, Jess Reia, Jameson Thomas, and Lorrain da Silva.

Panel 2: Transformation of Nightlife for a Sustainable Tomorrow

Time: 19:15 – 20:00 CST

The urgency for sustainable development in urban nightlife requires a collaborative effort. Explore strategies with moderator Lutz Leichsenring and speakers Kady Yellow, Niklas Effenberger, Eli Goldstein, and DJ SHANI.

NIGHT SCHOOL launch and first open call

Time: 18:20 – 18:30 CST

In addition to the panels at SXSW, VibeLab is launching the NIGHT SCHOOL project, a pioneering program aimed at shaping the future leaders of night culture and an open call for 15 candidates to become part of the 2024 NIGHT SCHOOL alumni.

More Information

African Music's Mainstream Impact on Culture & Community

Date: Mar 12, 2024 | Time: 11:30am – 12:30pm CT | Location: Austin Convention Center, Room 18AB

Speakers: Liz Agyeman (TuneCore), Denisha Kuhlor (Stan), Melanie McClain (Blurred Lines), Christine Osazuwa (Shoobs / Measure of Music)

Join this dynamic discussion as we explore the significance of African music's journey to the mainstream. With the GRAMMYs now recognizing Afrobeats, Uncle Waffles groundbreaking Coachella performance, Burna Boy's historic UK stadium headline, and Ckay's billion-stream hit "Love Nwantiti," – the influence is undeniable. Discover the path that led us here and the immense value of African music audiences worldwide, all shaping the future of the global music industry. From streaming's impact to the transformative power of live shows, let's envision the exciting future for music from the diaspora.

The Artist Creative Process

Date: Mar 12, 2024 | Time 2:30pm – 3:30pm CT

Location: Austin Convention Center, Room 16AB c

In this session, join singer, songwriter, orator, model, actress, visual artist, entrepreneur, and activist Kam Franklin, singer, songwriter, and multi-instrumentalist Buffalo Nichols, singer, songwriter, guitarist and Jackie Venson, and moderator, emcee, television reporter, Writer-at-Large at Texas Monthly and Host of the National Podcast of Texas Andy Langer for a conversation about the artist creative process and how each artist approaches their process in creating music.

Info Here

Mothland, Fair Enough & M for Montreal present M for Mothland SXSW official showcase

Date: Tuesday, March 12

Location: Swan Dive, Red River Street, Austin, TX, USA 615 Red River Street Austin, TX 78701 United States

Info & RSVP

March 13

POP Montreal & M for Montreal Official SXSW Showcase

Date: Wed, Mar 13, 2024 | Time: 6:30 PM CDT

Location: Swan Dive 615 Red River Street Austin, TX 78701 United States

More than 12 Quebec and Canadian artists will share Swan Dive's two stages, presented by M for Montreal and POP Montréal.

DJ set by La Sécurité : 6:30 p.m.

Showcases: 8 p.m.

Full Line Up & RSVP

Symphonic Shindig

Date: Wed, March 13 | Time: 6:00pm-9pm

Location: Malverde, 400-B W 2nd St, Austin, TX 78701

Symphonic - one of the leading independent music distribution and marketing companies in the industry - is hosting an event to celebrate the festivities and meet up with like-minded creatives.

Make sure to snag some of Symphonic merch while you're there!

SXSW Badge is required.

RSVP & Info

Showcase: Sofia Kourtesis Presented by Electronic Music from Germany

Date: Mar 13, 2024 |. Time 2:30am — 2:00am

Location: Coconut Club Rooftop

Kourtesis’ music is the melding of her Berlin home and her South American upbringing, two
cultures that really couldn’t be further apart. Her debut album Madres, was released on Ninja Tune in October 2023.

Info Here

Showcase: Bathe Alone

Date Mar 13, 2024 9:00pm – 9:40pm CT | Location: Esther's Follies

Bathe Alone is the dream-pop moniker of multi-instrumentalist Bailey Crone. Taking shape in Atlanta, her haunting approach to songwriting and delicate vocal deliveries often draw comparisons to Beach House, Clairo, and The xx.

Her 2023 double EP, Fall With The Lights Down, is a sonic expression of nostalgic longing — with each part dedicated to one of Bailey’s great-grandmothers whom she never met. The release has been praised by media outlets like Under The Radar, FLOOD, Atwood Magazine, Ones to Watch, and notable fellow musicians like Sharon Van Etten. Bathe Alone has also recently opened for artists like Beabadoobee, Jadu Heart, Vacations, and Last Dinosaurs.

Info Here

LUKSO x Refraction: Austin with DJ D.DEE, SaliYah

Date: Wednesday, Mar 13 8:00pm

Venue: LoLo. 1504 E 6th St, Austin, TX 78702

Refraction and LUKSO invite you to explore the exclusive experience by Berlin-based visual artists Cibelle Cavalli Bastos and Tabitha Swanson inspired by themes of identity and creativity in an interactive exhibition designed by Craig Barrow.

Exhibited digital artworks will be distributed exclusively to all event attendees on their very own Universal Profiles, powered by LUKSO blockchain.

RSVP & Info

MARSHALL FUNHOUSE SXSW 2024

Dates: March 13-15, 2024 | Time: 12pm-6pm, 7pm-2am | Location: Parish, 501 Brushy Street, March 13-15, 2024

Come for the live music. Stay for the legendary memories. Soak in the SXSW festival atmosphere you’ve come to know and love, but this time with a twist. Enjoy the music icons of today and tomorrow in our offbeat carnival world. Get ready to turn up the good times. Check back soon for more band and DJ announcements.

RSVP & Info

ROSKILDE FESTIVAL PRESENTS SXSW Official Music Showcase

Dated: 13th March | Time: 8pm-2am | Location: Empire Control Room

Roskilde Festival, one of Europe’s largest music festivals, is hosting a SXSW showcase with Music Export Denmark. 

The line-up features some of Denmark's most promising acts: Ivan$ito, Lucky Lo and Mina Okabe. International names Cumgirl8, Dry Cleaning and Kari Faux will also perform. 

 Roskilde Festival, is an 8-day event with an extensive music, art and activism program. 

For those 8 days the festival is Denmark’s 4th largest city with 130,000 inhabitants. 

Roskilde Festival is a non-profit event produced by 30,000 volunteers and every year ALL proceeds are donated.

The showcase is supported by Danish Ministry of Culture and Danish Ministry of Foreign Affairs. 

Info here

Canada House Music at SXSW: Day 1 & 2!

Join Canada House’s LIVE performances of up-and-coming independent bands from all across Canada.

Dates: Wednesday, March 13 · 12 - 5:30pm CDT & Thursday, March 14 · 12 - 5:30pm CDT

Location: Swan Dive 615 Red River Street Austin, TX 78701 United States

This March, Swan Dive (615 Red River Street) will be your one-stop shop for all things Canadian as it transforms into Canada House at SXSW 2024. CIMA will be back for two full days of showcases on March 13 and 14 and will present 24 acts from all across the country.

Get there early because showcases will kick off at noon on both days and delegates are invited to join us beforehand for some delicious BBQ and the opportunity to mingle with the Canadians. Both days of showcases will start after the BBQ and will run through 5:30PM.

Info & RSVP

MARCH 14

How to Break Your International Artist in the US

Date: Mar 14, 2024 | Time: 11:30am – 12:30pm CT | Location: Austin Convention Center, Room 15

Speakers: Hallie Anderson (RAREFORM), Marshall Betts (TBA Agency), Nick O'Byrne (Look Out Kid), Alice Young (Virgin Music Group)

The US is one of the biggest and most competitive markets globally so how can independent international artists break-in and build an American fanbase. Through their experiences, each of these panelists have helped develop many successful international artist careers through touring, management, and marketing. This panel will address how to first enter the market and get started on a path to building an audience; how can you measure success; and how can “breaking” in a market be measured.

Info Here

Showcase: Miranda Joan Presented by SubmitHub Selects

Date: Mar 14, 2024 | Time: 10:00pm – 10:40pm CT | Location: Esther's Follies, 25 E 6th St. Austin TX 78751

Currently on tour with The Killers and fresh from performances this summer with Kylie Minogue, Orchestre National de Jazz at Montréal Jazz Festival and with CARRTOONS. Miranda has performed on national tours, played sold-out and headline shows at well-known New York venues. ‘Overstimulated’ is her highly anticipated new album, co-produced by herself and multi-instrumentalist, and bass extraordinaire CARRTOONS. “It is an album book-ended by songs of affirmation, of rooting, of returning to and loving oneself, intertwined with the messy, chaotic and interconnected web of my hopes, dreams, imagination, love, and heartach.

Info here

WOMEX AT SXSW 2024

Date: Thursday, 14 March | Location: Flamingo Cantina, 515 East 6th Street, Austin, Texas, USA

WOMEX once again returns to Austin, Texas, USA, to present the annual WOMEX Night at the SXSW festival.

The WOMEX Night is part of a bilateral, longterm partnership between WOMEX and SXSW: South By Southwest, designed to showcase upcoming talent on a global stage and open new networking avenues between artists and music professionals of the two events.

More Info

The International Touring Boom for Artists

Date Mar 14, 2024 | Time: 2:30pm – 3:30pm CT | Location: Austin Convention Center, Room 16AB (Music)

Speakers: Jon Lieberberg (Baron Management), Hans Schafer (Live Nation)

How does the live entertainment industry keep up with the perceived 'overnight' success of rising artists? Does skyrocketing on streaming platforms and social channels equate to selling out massive venues? Experts dive into these topics while discussing how the globalization of music turned into some of the most successful global tours for artists like RBD, Karol G, Peso Pluma, Kali Uchis and others from all over the world.

Where did the demand come from, how does touring fill the demand for these artists, what's next, and what is fueling this momentum?

Info Here

SELECTOR AT SXSW 2024

Date: FRIDAY 15 MARCH 2024, 20.00 (CT) – THE VELVEETA ROOM

Selector Radio is back and they are back at SXSW with another line-up of incredible and fast-rising UK talent: queer-led dance-pop outfit Porij, musician and DJ Nabihah Iqbal, experimental duo O., noise-punk mob Enola Gay, rapper and grime artist Chiedu Oraka, and singer songwriter Eleni Drake.

SELECTOR AT SXSW 2024

Info Here

MARCH 15

Presented by Houndstooth / MUTEK

Showcase: Aïsha Devi at Central Presbyterian Church

Date: Mar 15, 2024 | Time: 11:00pm – 11:50pm CT

No one on this planet sounds like Aïsha Devi. Her voice is her most powerful tool in a repertoire that includes thumping beats and rave stabs, seraphic and guttural singing, mystical linguistics and corporeal sonics.

Info Here

Showcase: Hinako Omori at Empire Control Room

Date: Mar 15, 2024 | Time: 3:00pm – 3:40pm CT

Since 2022’s critically acclaimed debut album “a journey…”, Hinako Omori has fast become one of the UK’s most compelling breakthrough musicians, blurring the lines between classical, electronic & ambient.

Info Here

Alice Longyu Gao Presented by Jaded | FRIENDS:FOREVER

Date: Mar 15, 2024

Time: 10:00pm – 10:40pm CT

Location: Empire Garage

Alice Longyu Gao is a Chinese singer, songwriter, DJ, and performance artist currently based in New York City and Los Angeles. Her music has been noted for its "bold hyperpop" production. Her music has been featured on BBC Radio as "Tune of The Week", and "Women of Choice" by Lady Gaga on Apple Music.

Info Here

Amber Lang Presented by CareFreeBlackGirl Cookout

Date: Mar 15, 2024

Time: 8:00pm – 8:30pm CT

Location: Palm Door on Sixth Patio

Fusing together various genres while blending an array of sounds from hip hop. pop and house music Amber Lang curates vibes that command the attention of audiences and fans alike. With an unforgettable persona and distinct style that brings high energy vibes that ignite crowds and connect with audiences. Amber Lang brings a notable a performance making for memorable moments.

Info Here

Father/Daughter + The Luna Collective Official SXSW Showcase

Date & Time: Friday, March 15 at 7pm CDT | Location: 301 East 8th Street Austin, TX 78701 United States

Father/Daughter is co-presenting an official showcase with The Luna Collective where every artist on the lineup is non-male.

The showcase is featuring: Limbo, Kaleah Lee, mui zyu, Asha Jefferies, Mia June & Madeleine Mayi.

RSVP

BMI Brunch at Geraldine's

Date: Friday, March 15th

Location: Geraldine's at the Hotel Van Zandt

Time: 10AM-3:00PM

One of the most anticipated events during SXSW 2024, the BMI Brunch, hosted by THEBROSFRESH, is taking place at Geraldine’s at the Hotel Van Zandt (605 Davis Street, Austin, TX).

The BMI Brunch is sponsored by George Dickel Bourbon, First Horizon Bank, ONErpm, The MLC, Liquid Death, Texas Music Office, Austin Music Movement, and the BMI Foundation.

Behind The Billboard Charts

Date: Mar 15, 2024

Time: 10:00am – 11:00am CT

Location: Austin Convention Center, Room 16AB (Technology/Music)

Billboard’s first national music chart launched over 80 years ago, and the Billboard rankings - including industry standards the Hot 100 and Billboard 200 - remain the definitive measurement of success in music, tracking the world’s most popular songs, albums, and artists. From The Beatles to Beyonce and everyone in between, Billboard has ranked the hits for decades across countless charts. In this session, hear from Managing Director of Charts & Data Operations at Billboard Keith Caulfield, senior music executive and founder of 10:22PM Celine Joshua, and Executive Vice President of Charts & Data Partnerships at Billboard Silvio Pietroluongo to find out how the Billboard Charts have been modernized and globalized to reflect the many means of music consumption in an ever-evolving borderless digital and social age.

Info Here

Baby Kahlo Presented by CareFreeBlackGirl Cookout

Date: Mar 15, 2024

Time: 10:15pm – 10:30pm CT

Location: Palm Door on Sixth Patio

Baby Kahlo, also known as Kahlo Muerto, is one of Baltimore’s rising, female rappers. Inspired by the style and art of Mexican artist Frida Kahlo, she commands attention from everyone anytime she enters a room.

Info Here

Creating Vibrant Cities Through Nightlife Entrepreneurship

Date & Time: Mar 15, 2024 | 11:30am – 12:30pm CT | Location: Austin Convention Center, Room 9AB

Speakers: Brian Block (City of Austin), Lauren Goshinski, Raheem Manning (City of Philadelphia), Ben Van Houten (City and County of San Francisco)

In an increasingly homogenized world, a city’s independent nighttime economy–its bars, restaurants, nightclubs and music venues–is uniquely able to provide the authentic local experiences that nourish diverse communities, create meaningful experiences, and make our cities great places to live, work, and visit. A series of case studies from cities around the US will showcase policies, economic development tools, programs and placemaking strategies to attract and retain the independent music, culture and hospitality businesses that make our neighborhoods, downtowns, and cities unique and vibrant

Info here

MARCH 16

Abby Sage at The Creek and the Cave Backyard - Presented by Nettwerk x GRRRL Music Backyard Bash

Date: Mar 16, 2024

Time: 12:30am — 1:00am

Location: The Creek and the Cave Backyard, 611 E 7th St, Austin, TX 78701

Part of growing into adulthood means tearing down and reconstructing your narrative. This is what introspective performer Abby Sage has done on her striking, intensely personal debut album, The Rot, arriving March 1 via Nettwerk.

Info Here

Money Power Series with Reffsin Financial: Invest with Confidence

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Ready to unravel the mysteries of investing and take command of your financial future?

Join us for the Money Power Series, a 4-part workshop collaboration with Reffsin Financial designed to equip you with practical financial skills.

Next Up: Investment 101

This workshop, scheduled for March 20th (via Zoom), will empower you with the knowledge to:

  1. Define Your Investment Goals: Whether building wealth, planning for retirement, or funding a dream project, discover how to set clear and achievable investment objectives.

  2. Understand Market Basics: Grasp the essentials of how financial markets function, enabling you to make informed decisions.

  3. Create a Diversified Portfolio: Learn how to spread your investments across various assets to manage risk effectively.

  4. Adapt Your Investment Strategy: Life is dynamic, and so should your investment approach. Gain insights on adjusting your strategy to align with changing circumstances.

This series is tailored for individuals eager to gain investment confidence, regardless of their experience level. Join us and lay the groundwork for financial security and prosperity.

Date: 20th March 

Time: 11am PDT / 2PM EDT / 6PM GMT / 7PM CET

STAY TUNED FOR UPCOMING WORKSHOPS:

THE MONEY POWER SERIES

Workshop 3: Navigating the Road to Retirement

Workshop 4: TBC - Stay tuned for an exciting workshop focused on securing your financial future!

Reffsin Financial | One Blue Hill Plaza, Lobby Level Suite 1509 , Pearl River, NY 10965 | (845) 474-8430 | Fax: (845) 474-8431 | ReffsinFinancial.com

Securities and advisory services offered through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services are separate from and not offered through Commonwealth.

shesaid.so is a global community of music industry professionals and creatives whose mission is to make our industry equitable for all through education, mentoring programs, events, curated job opportunities and editorial content.

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Victoria Monèt’s Road to Success: A Case Study by shesaid.so

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Victoria Monét's journey to musical stardom is not a straight line. It's a testament to resilience, self-discovery, and unwavering passion, navigating the twists and turns of the music industry while staying true to her authentic voice.

This case study delves into Monét's remarkable ascent, from her early days as a poetry-loving teenager to her triumphant Grammy wins in 2024. We'll explore the challenges she faced, the lessons learned, and the unwavering determination that ultimately propelled her to the top.

Victoria Monét's musical journey began with her love for poetry. After a successful audition for a new group ‘Purple Reign’, she landed a record deal with Motown. A year later the group was dropped before releasing any music.
Following the group's disbandment, Monét turned to songwriting as her main source of income. 

Having written for artists like Ariana Grande, Selena Gomez and Blackpink, Monét struggled for recognition in her solo career, questioning her worth and considering leaving the industry.
The quest for recognition as a solo artist started in 2014, and Monét achieved her first win with the independent release of the “Jaguar" EP in 2020, where she discovered her authentic sound.

Establishing her voice included being honest with herself, her fans, and her family. In November 2018, she came out as bisexual, allowing her to express more truth in her music, such as in the 2019 Grande duet 'Monopoly' and 'Touch Me,' the concluding track on 'Jaguar'.

Monét's 10-year delay in reaching her potential reflects broader industry challenges. Breaking out from the 'songwriter' label, especially for women, is difficult. 

As Monét noted in an interview, the complication when female vocalists sound too similar to the artists they write for makes differentiation challenging.

Motherhood played a significant role in Monèt’s artistic rebirth, giving her new purpose and determination to elevate her career. While in labor with her first child, she continued working on her music. 

Despite setbacks and doubts about her career, she persisted, releasing her debut full-length album, "Jaguar II," in August 2023, which received critical acclaim.

In 2023, Monét hit major milestones in her music career; releasing her debut album, Jaguar II, headlining a sold-out tour, and scoring a number-one hit with "On My Mama" on the Billboard chart.

Notably, her 2-year-old daughter, Hazel Monét, became the youngest Grammy nominee of all time due to her laughter on Victoria's track "Hollywood."

Victoria Monét's journey to success reached a pinnacle in 2024 as she won her first Grammy awards, including the Best New Artist trophy, Best R&B Album for "Jaguar II," and Best Engineered Album, Non-Classical. 

The long-overdue recognition came after years of hard work and dedication in the music industry.

Monét stressed the significance of reading contracts and understanding her value in the music industry. Despite being labelled as 'underrated' for years, her persistence, tenacity, and patience have finally yielded well-deserved success.

As a mother in her 30s, she represents a shift in archaic standards and continues to evolve as an artist, expressing the best of life through her music.

Music Insider: Zamaera

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Malaysian artist Zamaera is a household name in Southeast Asian music, navigating an 11-year career that transitioned from TV hosting to music. She’s a skilled storyteller who continues to break barriers and recently organized Malaysia's inaugural all-female music festival, 'Queendom Fest' dedicated to spotlighting and empowering talent in the industry.

Zamaera marked her solo debut with the grime-inspired single 'Helly Kelly' in 2017 - featured alongside Malaysia’s hip-hop icon Joe Flizzow and has been independent since 2021. Her music skills flourished in a male-dominated scene, where she had to break boundaries and prove herself.

Her new track 'Big Fish' features Kuala Lumpur-based DJ/producer Daaliah, is influenced by hip-hop, pop, garage, and soul, and reflects Zamaera's desire to break free from her artistic constraints.

The song originated from a candid conversation with Daaliah in July 2023, expressing her feeling of being a 'big fish in a small pond' and her aspiration to step outside her comfort zone. 'Big Fish' is out now through Zamaera’s ‘Mean Malaya Entertainment’.

Tell us more about your collaboration with Daaliah on Big Fish.

‘Big Fish’ is me stepping out of my comfort zone and I really love this new venture. It’s a very different kind of song that I wouldn’t normally do, because I predominantly work on Hip Hop and R&B music (but I've always loved electronic and I’ve always loved House Music and Techno). My relationship with Daaliah is that we were the only German speaking artists in Malaysia and it kind of grew from there. We've known each other since 2019 and made some demos together but never really had the chance to put something out.

I met up with him last year and we had this conversation about how we were doing (just catching up) and I told him in my exact words “I felt like a big fish in a small pond”. That exact sentence was what sparked the idea.

We went to Daaliah’s studio and it was just the right vibe, the right energy as Daaliah had just come back from a tour in Europe and he was really inspired by Garage Music and different types of sounds (that in Malaysia, producers won't particularly look or touch on).

You had a 30 minute time crunch when creating “Big Fish”. How did you tap into creativity and stay focused under pressure?

Honestly for this project, I did not feel like there was any pressure involved just because everything felt so seamless and natural; from the moment that we were talking, to us deciding that we were going to make a song. It really felt like it was exactly what it needed to be. Even though there was this “time crunch”, we were using it as a way to to be even more creative. The time crunch helped us find exactly what we wanted.

It took out that deciding factor, that time to think and decide whether we wanted something “in this way or that way”. For example, there is a sound that you hear (the piano) that’s a sample by an amazing producer and I was writing at the back (coming with the melody) while Daaliah was producing and it just came together. I think the pressure on the time was a great thing for us.

As an independent artist, how do you think the independent music scene in Malaysia has grown?

I do feel that independent music and independent artists have taken a step forward hugely - all thanks to accessibility and information coming via YouTube videos, courses, social media etc. A lot of people understand now that we don't need to rely on traditional mediums such as radio or TV to get to the point of visibility. We can always use socials and also other forms of content for us to showcase our creativity.

Artists are now pivoting to a more independent style that is giving us the freedom and leeway to really be fully and creatively ourselves.

I do feel that a lot of independent artists (such as myself) lean towards working with brands. For example, with Big Fish and our music video premiere party, we got the chance to work with a really amazing global brand (they unearth and uplift independent artists such as myself and Daaliah and graffiti artists in Malaysia).

Can you share a memorable moment from your music career

I would say that the biggest one or the most recent one for me was organising my very first all female music festival. Throughout all my years of being a musician I had never ever organised an event for more than 5 - 10 artists (let alone 15 women and creatives) with the idea of building a strong community and platform to really uplift and showcase their talent in Malaysia.

After 11 years of doing this work, I realised we have all this amazing talent which was not reflected in the live performance space in Malaysia (and I thought that was really necessary). That's one of the most memorable things. I have a lot more, but then this conversation might never end!

What are your goals for ‘Queendom Fest’ in 2024?

My goal is to take everything I’ve learned from the first edition (the feedback, the critique etc) and really look into how we can better manage the festival. As an artist, I tend to look at things more on the artistic side (e.g. whether the artists are going to have a great time performing or how the lighting and the visuals, the music and the sound will be), but there's also this very important aspect which is the management of behind the scenes (running with your project manager, the vendors, the production team, and stuff like that).

I really want to take everything that I've learned and make it bigger, make it better. And of course I want to have more way more artists for 2024 and also hopefully international acts as well. So stay tuned.

What's your least favorite thing about making music?

That's actually quite an easy question to answer. My least favourite thing about making music is that I do not know how to play all of the instruments and that really frustrates me sometimes.

I know that you can learn stuff (make sounds on e.g. Logic or any digital audio workstation) but I feel like I always am so hard on myself because I feel like “oh my gosh, if I just knew how to play the violin, or if I just knew how to play the cello”. It stops me from actually going out and learn.

Thinking that “I can only play the piano or the guitar” makes me feel like it's not enough. I want to be able to do more but I have to take a little step back and chill. You can’t play everything but you can collaborate with so many amazing, talented people out there. So if you play the cello, you know who to call.. (call me, I'm gonna work with you).

What is a valuable piece of advice for an artist that wants to enter your industry?

You should just not think and do it. A lot of people might be worried about what other people might think because of maybe e.g. a taboo that surrounds your passions. I don't think this is only the case with music, it goes with pretty much with anything you want to achieve in your life.

Stopping yourself because of what other people might think and not taking a chance on doing what you love could be one of the biggest regrets.

Don't think about what other people think of you (because people are going to say something anyway, so you might as well just do what you love). Let the music be your life.

Connect with Zamaera

Instagram & More Links

Up Next: ANANYA

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Ananya’s Photo by Sophia French

Ananya, the Zimbabwean-born rising singer/songwriter based in London, is a multi-talented artist excelling in music. Her latest single, "Macy Gray," pays homage to the legendary artist and is part of her debut EP, "I Woke Up One Night." With over half a million streams, the EP features hit tracks like "Bad for You" and "Gone (Forever)," showcasing Ananya's emotive vocals and reflective songwriting.

Beyond music, Ananya co-founded The Nani Wellness Project to raise awareness about mental health issues in Zimbabwe. This showcases Ananya as a notable presence in the global music scene, combining her musical talent with a commitment to creative expression and mental health advocacy.

If you had to pick one song from your new EP to introduce someone to your music, which one would it be and why?

I think it’d have to be ‘macy gray’. I’m often back and forth when it comes to my favorite song from ‘i woke up one night’, but I tend to lean towards the more vulnerable, melancholic tracks. I think that ‘macy gray’ really encompasses a common feeling and tackles the concept that although tough, remembering the truth, rather than only the good, is vital in moving on. 

What's the weirdest inspiration you've drawn for a song?

Throughout this EP, being inspired by my dreams was a new point. It’s something that hadn’t ever happened to me, but I welcomed it with open arms when it came. It started with ‘bad for you’ when I woke up from a nightmare; I dreamed about disloyalty, which turned out to be very much true. It’s my weirdest inspiration - I still have a hard time explaining to people that I discovered the truth from a dream.

What advice would you give to young people wanting to become music producers/singer-songwriters etc

I’m still figuring this out but I try to create what feels most authentic to me, and work that I’m excited and passionate about.

Name one artist or genre that has influenced you/your music

I’m a massive Swiftie.. Taylor Swift has influenced both me and my music. She not only taught me songwriting but also the importance of filling songs with wit and power. Her role as a woman in music is inspiring, and I admire her full dedication to everything she pursues.

How do you overcome creative blocks? 

I’m still learning about overcoming creative blocks, but something that has been working for me lately is journaling and meditation. I have this superstition that if I stop focusing on overcoming my creative block, inspiration comes to me. 

What's one thing you hope your fans take away from listening to your debut EP?

I hope that anyone listening feels that they have something to relate to, and something to act as a companion to in life’s very real scenarios.

Connect with Ananya

Instagram & YouTube

Artist Spotlight: Merry Lamb Lamb

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Hong Kong-born, London-based musician Merry Lamb Lamb has crafted a distinctive and vibrant artistic identity. Her trilingual music weaves together English, Cantonese, and Mandarin, each language revealing a different facet of her personality.

Growing up in Hong Kong and later moving to Toronto, Merry Lamb Lamb faced the challenges of being one of the few East Asian students. Encouraged by her now-creative director, Lung, Merry taught herself Ableton and began her musical journey.

Genesis, her 2022 debut album, explored eclectic '80s pop and thumping house, while its follow-up, Exodus, took a bolder, more club-oriented direction. Beyond her musical talent, Merry Lamb Lamb's visual arts background attracted collaborations with Gucci, Moschino, Chanel, and Acne Studios.

Merry Lamb Lamb joined forces with Miso Extra, and aimei 媚 to create their electronic pop gem, 'Better' - a track expressing resilience after heartbreak, which carries a message of optimism for the future.

The project emerged from a 3-day writing camp organized by Platoon’s 'She Runs The Board,' shesaid.so, and ESEA Music. The project highlights the East and South East Asian music community's female producers, songwriters, and engineers, aiming to elevate and increase visibility for women in the industry.

What's your new song “Better” with Miso Extra & aimei 媚 about and what do you hope listeners take from it?

The song is about a failed relationship that you once spend and you thought that they are going to be the love of your life. You started to get very deep into them and they have been very manipulative and toxic. The worst part is that you feel like you're starting to lose yourself. So you want to get out of this relationship, and to be better without them basically.

I think the song is so special to me, because sometimes life is not about love. There are friends and family that will always be rooting for you, they will always support you. The song “Better” is just not solely dealing with this person, just that. It’s to realise that you have a fragile side of yourself, and you're capable to face your past and to learn from the lessons you have, and to be strong and independent and to be better without them. I think this is “Better” for me.

Name one artist that has influenced you and your music.

When I first started music production, I looked up to Grimes a lot. I remember that I saw one of her performance videos - she was performing her song ‘Oblivion’ on YouTube at one of the very big festivals. I was blown away because she was controlling everything all by herself, from drum machines to synthesisers and to singing and dancing with her dancers. It's just the fact that she does everything herself - from music production to music videos. The DIY style and the way she works with everything is just so admirable and I looked up her a lot. I hope that one day Merry Lamb Lamb could be very strong and independent like her.

If you had to pick one song to introduce someone to music, which one would it be?

I think a very good introduction song to Merry Lamb Lamb’s world will definitely be ‘Empathy’ because I just love talking about a lot of my soft spot to people. These are really common topics that I asked myself a lot growing up as a person.

The song is about feeling very misplaced everytime, from moving from place to place. Sometimes, I wanted to seek for help, maybe just one hug. "I felt very lonely and left out sometimes. I love how the song's (vibe) is so different because the music is so dancey, yet it has very vulnerable lyrics, which I love. What I love about dance music, it's just how it pulls up your heartstrings so much. It just gives you the power to dance to it and listen to it from a club situation, to a long ride solitudes. This is ‘Empathy’ for you.

What’s your top tip for artists who want to follow this industry?

It is very important to not to be afraid to put up sounds that you feel they are not 100% to perfection. To me, there's no such thing as 100% perfect song. As a musician, you will grow day by day and you will learn from mistakes. When you put out songs, listeners do actually love honesty and rawness from music that you've done, music that will feel real about you. So don't be afraid to put out songs.

When you start to write more and you look back to what you have produced or what wrote in the past, you will be like “oh, actually, I’ve been through that faze and I'm glad that I put out the song at that certain time”. You will feel more grown up. You will realise what you’ve been through from the beginning to now. As a musician, it’s a very beautiful thing to know your past and to be honest to people.

‘Better’ is out 16th February 2024

Connect with:

Merry Lamb Lamb

Miso Extra

aimei 媚

ESEA Music & Platoon

shesaid.so x Reffsin Financial present the Money Power Series

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Ready to ditch the financial confusion and take control of your money? Introducing the Money Power Series; a 4-part workshop collaboration with Reffsin Financial designed to equip you with practical financial skills.

Workshop One: Budgeting Essentials

This workshop will take place on February 21st (via Zoom) and will equip you with the tools to:

  • Set Goals: Learn how to plan for your dreams – whether it's a vacation, a home, or an emergency fund.

  • Track Money In, Money Out: Get a grip on where your money goes. Simple tricks to see what you're earning and spending.

  • Stick to Your Budget: Easy tips to stay on track. Say goodbye to impulsive spending and hello to good habits.

  • Adjust Your Budget: Life changes, so should your budget. Tips on handling surprises and reaching big goals.

  • Grow Your Money: From paying debts to saving, learn simple ways to make your money work for you.

This series is perfect for anyone who wants to feel confident about their finances, regardless of their current experience. 

Date: 21st February 2024Time: 10am PT / 1pm ET / 6pm GMT / 7pm CET

Registration is open to all members and allies.

Join us and build a solid foundation for financial security and stability.

Note: After registering, you will receive a confirmation email containing information about joining the meeting.

STAY TUNED FOR UPCOMING WORKSHOPS:

THE MONEY POWER SERIES

Workshop 2: Savings Strategies & Investment 101

Workshop 3: Navigating the Road to Retirement

Workshop 4: TBC - Stay tuned for an exciting workshop focused on securing your financial future!

Reffsin Financial | One Blue Hill Plaza, Lobby Level Suite 1509 , Pearl River, NY 10965 | (845) 474-8430 | Fax: (845) 474-8431 | ReffsinFinancial.com

Securities and advisory services offered through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services are separate from and not offered through Commonwealth.

shesaid.so is a global community of music industry professionals and creatives whose mission is to make our industry equitable for all through education, mentoring programs, events, curated job opportunities and editorial content.

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Universal Music Group's Pause on TikTok

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The music industry faces a brewing storm as Universal Music Group (UMG) and TikTok lock horns over the renewal of a licensing agreement. In a letter detailing concerns, UMG raises issues such as inadequate artist compensation, the impact of AI on royalties, and online safety. The repercussions of UMG pulling its music library are felt by disappointed fans and scrambling artists.

In a letter dated January 30, 2024, Universal Music expressed apprehensions about its expiring licensing agreement with TikTok. The missive pointed out problems like insufficient compensation for artists, the adverse effects of AI on human artists, and a lack of online safety measures.

UMG criticized TikTok for proposing a compensation rate significantly lower than other platforms. The letter also accused TikTok of allowing an influx of AI-generated recordings, affecting the royalty pool for human artists, and raised concerns about content infringement, adjacency issues, hate speech, and harassment.

While artists appreciate TikTok's ability to promote their music, they are also concerned about potential impacts on their careers. TikTok heavily relies on licensed music, particularly from Universal, to engage and retain users.

The impasse puts both Universal and TikTok at risk, with potential consequences for artist promotion and the platform's user experience. Previous deals with other labels, like Warner Music, did not face similar challenges, indicating unique complexities in negotiations between Universal and TikTok.

UMG's TikTok "time out" also impacts publishing clients, affecting artists such as Sophie Ellis Bextor (whose song "Murder on the Dance Floor" went viral on TikTok 22 years after its release, following its feature in the movie "Saltburn"), Harry Styles, Bicep, Rina Sawayama, and Fred Again..., whose hits have disappeared from TikTok.

A resolution is critical for the music industry, as the absence of Universal's vast catalog on TikTok could have long-term damaging effects for all involved, straining relationships with affected labels and stakeholders.

TikTok’s Response

TikTok's influence on global music consumption is indisputable. Songs, like Jain's "Makeba," published long ago, can suddenly become mega-hits. TikTok helped elevate Tate McRae's 'Exes' and 'Greedy' to her first number one song. Many more chart-toppers such as Ice Spice’s “Munch (Feelin’ U)” are attributed to TikTok's viral video trends.

On Tuesday, January 30, 2024, TikTok responded to Universal Music Group's decision with disappointment, accusing the label of prioritizing greed over the interests of artists and songwriters.

TikTok dismissed Universal's narrative as false, emphasizing successful 'artist-first' agreements with all other labels and publishers. The statement suggests that Universal's actions are not aligned with the best interests of artists, songwriters, and fans, highlighting TikTok's role as a powerful, free promotional and discovery tool for talent.

Fan Reactions

Universal Music Group's removal of Taylor Swift's music and songs from other major artists elicited shock and disappointment from fans on TikTok. Some humorously suggested Swift create a "TikTok Version" of her albums.

Musicians like Euan Blackman and Talia Sporkin shared their versions, while influencers joined the trend with comical cover videos. Independent artists seized the opportunity to promote their original work in the absence of UMG's big names on TikTok.

UMG vs TikTok: Can this deadlock be resolved?

Universal Music Group's TikTok withdrawal and its issued "time-out" mark a crucial moment in the music business, raising questions about the future of licensing agreements and the delicate balance between artists, platforms, and industry giants. Can this deadlock be resolved, or will it redefine the landscape of music industry partnerships? The outcome will undoubtedly shape the future dynamics of licensing agreements and collaborations between artists and digital platforms.

shesaid.so LA Radio: Maria Gironas

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Elyn Kazarian is back in the dublab studio for another episode of the shesaid.so LA Radio. Elyn’s guest for this episode is Maria Gironas, who is the founder of Cool Shit, Cool People, and the GM of Keychange U.S.

Maria Gironas, Forbes 30 Under 30 Honoree, is an entertainment and technology executive who elevates marginalized communities and empowers creatives.

They are currently the GM of Keychange U.S. – a nonprofit supporting underrepresented gender creatives with training, mentoring, and networking.

They’re also Founder of Cool Shit, Cool People – a cutting-edge artist development, talent relations, and integrated marketing consultancy.

Listen to the Archive

Summary

  • Maria’s music industry origins and advocacy for artists. 0:00

  • Artist development and brand building in the music industry. 3:56

  • Artist empowerment through education and understanding. 11:00

  • The value of human connection in the music industry. 14:17

  • Gender equity in the music industry. 19:27

  • Music industry leadership and diversity initiatives. 23:38

  • Managing work, life, and mental health. 28:38

30:00 - End

  • Passion, love, and positive change in the music industry.

  • Gender equity in the music industry with a nonprofit organization.

  • Career journey and diversity initiatives in the music industry.

  • Managing multiple initiatives and mental health.

  • Mental health, social media, and artist collaboration.

  • Managing client expectations and communication in the music industry.

  • Music industry and technology evolution.

shesaid.so Radio LA with Elyn Kazarian

3rd Saturdays
12PM - 2PM

Formed by members of the Los Angeles chapter, shesaidso Radio LA aims to motivate, connect, and showcase the work of inspiring women worldwide. The monthly show features interviews and themed discussions exploring industry news, trends and women’s ever evolving forms of influence within the music ecosystem.

Music Insider: Moni Saldaña

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Moni Saldaña is a music industry executive with over 16 years of experience. Currently residing in Mexico City, Moni serves as the Artist and Label Partnerships Manager at Spotify Mexico.

Before her tenure at Spotify, Moni was the director of NRMAL, an international community based in Mexico. In this role, she oversaw all aspects of the annual festival that spotlighted emerging global talents. Additionally, her time at Turista Universal involved contributing to musical supervision for films, series, and diverse projects.

Being a passionate advocate for equality and diversity in the music industry, Moni is actively involved in Spotify's EQUAL and GLOW committees. (EQUAL, a global program promoting women in music, and GLOW, a celebration of LGBTQIA+ artists and creators.)

In this interview, Moni shares her journey in music, emphasizing her commitment to helping emerging artists and projects with a particular focus on Latin America.

How did you get your start in music?

I got my start in music a bit by chance. I was studying journalism, but I always loved music. I didn't know how to get involved. I told myself “Oh, if I was a boy, I would have a band” but I didn't believe or I didn't know how to be a part of it. I then came across NRMAL - a project that I was a part of for the past 15 years. I sent them an email because they had a blog, and I just told them “hey, I want to get involved in any way or capacity that you see fit”. So I started going to festivals and concerts, then I wrote reviews for their blog, and that's how I eventually got involved with the events that they were putting out. It was something very special and important for me, it literally changed my life professionally and personally as well.

As an Artist and Label Partnerships Manager at Spotify, you oversee various initiatives. Can you tell us more about them?

Currently, I am part of the Artists and Label Partnerships team at Spotify based in Mexico. And my job is literally having those conversations and relationships with what we call “our partners” (the artists, labels or distributors etc). We are having conversations about what's coming up, about their plans and other projects. We are trying to know what's happening outside, to be able to translate that insight within the company and to be able to come up with plans, ideas, etc. We’re the bridge for artists to reach the platform, but also the bridge for other departments in the company to be able to reach the artists. I get to talk, oversee and work with a lot of amazing artists from all sorts of genres, all sorts of backgrounds. 

Obviously, with that comes the responsibility, in order to give as much visibility as I can to all sorts of artists and partners. Every single day, I learn about new things, I learn about new music, about new artists and projects and that just keeps everything very exciting. We have to understand trends and more things  that are happening at the moment. Our job is to be experts and to know what's going on, to dig deeper, to come up and develop new ideas.

Because of my background and because of where I come from, working in that side of music feels more like “defending” emerging artists or giving more visibility on women's representation within the music industry. You have to be present every single day.  So for me, it's very, very fun, fulfilling and very interesting to be able to connect with more and more creators around the world and particularly in Mexico.

You've worked with both established brands and emerging artists. How do you bridge the gap between these two worlds within the music industry? 

Throughout these years working in music I’ve done a lot of things. My core has been about working with emerging artists and giving a platform to them or creating spaces for them. I’ve also done a lot of work with established brands doing events or working now at Spotify. Being able to learn from these huge companies and brands that have great standards and have been there for so long (and from the amazing people that work there). Also, coming from that background of independence or not having lots of resources and that struggle, made myself more creative. 

That’s why I always try to collaborate a lot, work here and there, and just allow myself to keep evolving and learning. I think that’s the key of it; understanding where we can connect, and how we can balance those spaces. That’s always been my vision and nowadays that’s still very important to me. 

What has been a notable highlight from your journey in the music industry?

It's gonna sound very cheesy, but I think it is the journey itself. I've been a part of the music industry for the past 16 or 17 years now. It is a journey. It is a process. You're never fully there. You keep learning and you gotta keep yourself grounded because it's very difficult. It's very hard, but at the same time, it's so beautiful and amazing.

Why? It’s because I love music. I can't really separate my personal from my professional life because it's something that I really love. You get invested emotionally very hard - and I think that's a lesson that you usually learn the hard way. Something very important is that you have to eventually understand how to balance your life, how to balance your work, how to keep being very passionate and invested, but at the same time how to give yourself a break and understand your limits when it's time to give up on a project.

“I feel very lucky and fortunate that my job, even though I don't make music,  is to connect with people through music. That's something very precious and valuable that I just can't take for granted. Also, when you understand the power that culture and music have. It's not just entertainment; you can actually connect and change people's lives through music. I think that's something very powerful”.

What you do matters, what you do is part of your legacy, particularly being a woman in the music industry. That's something that I will carry with myself every step of the way. And I don't look at it as a burden, I look at it as a gift, as something that gives me a unique perspective and that allows me to add value to whatever projects I've been a part of or will be a part of.

Can you share some insights into the challenges and opportunities you've encountered in promoting emerging and independent music projects in Latin America? 

Promoting music or artists from or within Latin America is very interesting but at the same time, we still don't have the same spaces or infrastructure or resources that other countries have (like in the States or Europe). At the same time we have a very active and passionate audience.  We have Music Fans. Who is better to tell us what was happening at specific music scene or club or festival than the people that are working there? That's why we always love collaborating with promoters, with festivals, with collectives, with labels, because they are the experts.

We have to treat the audience, right. We have to respect the audience. That's why building a community is more important, because you're not building an audience. You don't want someone that will pay just when something is interesting for them. You want to build an engaged community.

“For me, in a community, we talk to each other. We listen to each other. It's not just me talking to you”.

It’s very important to open up these conversations. It's great to see how, in recent years, a lot of amazing markets and festivals and venues and opportunities have grown for the rest of Latin America, and how interconnected we are nowadays.  I think we're doing great and I really really love how we keep connecting. But there's still a lot of room to grow.

What’s your best advice for people who want to enter your industry.

I don't think there's a perfect answer to this. If we had a formula, everything would be easier. I wish we had it. There's so many things that I could talk about - you know, like “being persistent and being patient and this is tough and just keep yourself curious” - all of this. There is a phrase that I really like that says “Culture isn’t what you intended it to be, it's not what you hope or aspire for it to be. It's what you do so, so do better”. That’s it.

What advice would you give to your younger self?

I think it's very simple, but it's important: just to not be afraid. I was very afraid when I was younger. I was very afraid to speak up. I was very afraid to make certain decisions. I was very afraid to follow certain things, because of what people might think. I was very afraid to say things when I wanted to say them. There's so much you can miss out by being afraid.

Now, I feel very proud of myself because I did a lot of great things for myself. In my professional life, at least, I switched careers when I felt I wanted to switch. I gave up some things to follow my dreams. I sent that email when I wanted to reach out. I’ve worked really hard to get where I am right now.

Also, to love myself more because that's how you will connect with more people. That's how you will enjoy things. That's how you will make things better.

Connect with Moni Saldaña on Instagram, LinkedIn, Twitter (X).

Moni Saldaña’s work.

Founder's Note: 10 Years Of shesaid.so

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Dear community,

As we take a brief moment to celebrate our decade-long anniversary, I feel compelled to deeply reflect on our past achievements and take our time contemplating the future.

Before I dive into explaining this further, I wanted to get a bit personal first. And the reason I’m doing this is because I’ve always been afraid of putting too much of “myself” out here as the face and voice of shesaid.so. Alas, as I dove deeper into coaching over the last couple of years (thank you, my guides!), the more apparent it became that shesaid.so is very much a reflection of my own personality and understanding of the world - until I finally accepted this. 

A little about me, then. I was born in the Eastern part of Romania in 1989, 11 months before communism officially ended. My parents were very young when I came about although, at that time, raising a family at a young age was something to be applauded. They didn’t have much and would probably be labeled as low income in most Western countries. My father was a little stern and taught me about the importance of integrity, being on time and, most importantly, working hard. I learned compassion, kindness and treating others how you want to be treated from my mother.

I remember growing up worried about having enough money. For further context, it’s important to note that Romanian history is filled with wars and corruption. As a nation, we are known to be hard workers, plus whatever other stereotypes about Eastern Europeans are out there. Also important to note that we are the only (Ancient) Latin country in Eastern Europe, culture and language are about 70% Romance (same as Italian, French and so on), and only 20% Slavic

My entire childhood I was a good student and graduated high school amongst the high ranks of students in my city. If I wasn’t doing homework, studying for student olympics in physics and literature, I was probably dreaming of becoming a judge or working at NASA. I was a major nerd throughout my life in Romania but really started to dream about boyfriends and other things in high school, like most of us did. Even though I worked hard to prepare for Law school, one month before the big exam I quit everything and eventually ended up studying in the UK.

Westminster University in London accepted my student application as a part of their Bachelors in Media Studies - the type of higher education you sign up for when you don’t really know what you want to do in life. Except I did and then pulled a 360 on it. Why I did that is something I’m still investigating. I’m glad I did because my life took the most unexpected, fun and challenging turns I hadn’t even dreamt to be possible at the time. One of those unimaginable outcomes was landing a job in the music industry.

Before getting my start in music about a year after graduation, I was very much obsessed with Silicon Valley and the concept of startups. I had landed an internship with one of the biggest marketing companies in the UK at the time and pretty much hated it for the three months I worked there. While innovative, my role there felt insular: like I was a cog in the machine that wouldn’t notice if I weren’t there any longer. I would be given a very specific set of information that I had very specific results to draw from. I was hired to scan a blog that was populated by a fictional character; a bot I would program with certain keywords given to me by the market research division in order to impersonate the client’s ideal customer.

I would then spend two thirds of my day scanning through the content pulled by the bot into the blog in order to spot patterns: the type of music and artists this person would be listening to, the type of YouTube videos they would watch and news articles they would read. I would then compile this data and present a set of identifiable patterns to my manager. What happened beyond this stage was never clear to me but I had a sense that it would be a whole lot of journeying in order to translate this information into tangible results. I didn’t like that. I knew that there must be a faster, more efficient, creative and disruptive way to build and ship things. That’s what startups embodied to me and what led me to my first music industry job a year later.

I had become so obsessed with startup culture that I was out of the house pretty much every day of the week, attending all the networking events I could find. One evening at one of these events, I met a couple of startup founders of a streaming platform who ended up offering me a Community Manager position. Worth mentioning that this was in fact my second role as a Community Manager in tech. Not only that, but my dissertation thesis was a study on early online communities. It felt like things were aligning for me in the right direction. I soft launched shesaid.so, my biggest Community endeavor to date, two years into my Mixcloud job, in August 2014.

We've learned and achieved so much over the last nine and a half years together with our shesaid.so members and partners. From countless events and online sessions, through to mentoring programs and editorial content that strived to educate and bring the community closer together. shesaid.so didn’t just bring people together - it forged friendships, enabled business deals, helped entrepreneurs find funding, supported up and coming artists, empowered women mid way through their careers and so much more. Since shesaid.so's launch as a passion project back almost a decade ago, our community has seen and played a part in key moments for the music business and the diversity and inclusion movement - including a pandemic, #metoo, BLM, streaming, the rise (and lows) of the creator economy, web3 and AI to name a few. While some of the wider milestones in our society feel like setbacks, we cannot help but move towards the future with a deep sense of hope. 

We are still here and we are standing strong. 15k+ people strong all around the world (actual community members), dispersed across 20 or so local chapters. While we work to put together a report that captures our impact over the past decade, one thing I can say already: we’re tired and excited all at the same time.

As we look towards the future in a sustainable way, we plan to take a long term and deep thinking approach. Since our launch, our goal was two-fold:

  1. Internal: nurture a community that encourages women to help each other out and reject the competitive industry standard - online and offline.

  2. External: create awareness & drive conversation of our mission & goals via the online community and events. 

The global shift to the digital space rocked the music business and forced our community to find new ways of connecting and collaborating with one another. In some cases, it was forced to embrace new technologies that are once again reshaping how we produce, distribute and consume online outputs (such as AI and web3). Not only that, but our community has evolved from a group of mostly female music executives to include people of all genders who work in music both in a creative and business capacity; we have been welcoming more and more US-based members while maintaining our presence across Europe; more artists than ever before have been joining us in the past five years; we started expanding our programming beyond the gender conversation and developing our own educational content focused on the music business. We’ve had many highs and many lows and we’ve learned so much from all of it. The most important thing, we’ve stuck together through this all.

New questions around identity, community, economic value, inflation, governance, privacy and ownership have emerged, pushing the music & creative industries to reimagine their place in the world and on the internet. shesaid.so is no stranger to these questions. As a community, it feels that we, and the entire DEI movement, have arrived at a crossroads: on one hand, we have accomplished our mission to drive awareness of diversity and inclusion, and, on the other, it feels as if this newfound social awareness has created more polarization than ever before. If conversation & awareness were our goals thus far, where do we go from here? What is our place in the music business today and moving forward? Who are we and how do we capture this ever evolving communal agency that makes us, authentically us?

These are, truthfully, the questions that often linger on my mind.

Asking ourselves these questions doesn’t mean we cannot celebrate what got us here in the first place, however. This year is a special one and we are planning to commemorate it in special ways.

First off, a series of 10 events and digital experiences that celebrate 10 years of shesaid.so online and offline. Some of these will take place in popular shesaid.so chapter locations, while others are in completely new territories for our community to explore. Want a shesaid.so event in your city or corner of the internet? Drop us a note at hello@shesaid.so

One of our main goals is to empower our members to get ahead in their career and this year we’re putting our money where our mouths are. We can’t really say more at this stage but rest assured we will soon reveal our plans to financially support our community members around the world and enable you to bring your ideas to life. Stay tuned for updates!

Plus, more of what we do best: mentoring programs, educational content, networking and career development. Watch out for news filled with opportunities from our usual partners, and a heap of new ones.

I'm filled with gratitude as I write this. The 19 year-old me who left Romania to be a student in London would have never thought that, 10 years later, a small act of registering a new domain name with an unusual tld would lead to what shesaid.so is today. While we are working on clarifying what it will be, I think we can all look back with pride on what it has been. When I sat down to create the very first shesaid.so community platform (the same google group we still use today), I knew we may never reach the ultimate destination in my lifetime. To embark on a journey whose terminus may never be found is a strange feeling for anyone. And yet, I've learned more about myself from the hidden backwoods that this path has taken me on than I would have from simply crossing the finish line. 

I'm so excited to continue getting lost together in new ways on the way there. If you’re interested in joining the adventure, please drop me a line at andreea@shesaid.so and who knows what other interesting places it might lead us to.

Yours,

/AM

Interview: Little Monarch

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Little Monarch is the brainchild of LA-based artist Casey Kalmenson. Recognized for her exceptional songwriting, production, and vocal abilities and blend of indie pop, soul, jazz, and funk, Casey has collaborated with a diverse range of artists, including Daisy The Great, Jessie Ware, Far East Movement, Parra for Cuva and more. 

Little Monarch found viral success as a solo artist with her debut single "No Matter What," which has wracked up over 25 million streams across platforms.

She has seen her work feature prominently in a variety of TV networks and film projects (including ABC, CBS, MTV, and VH1 and popular shows like Grey’s Anatomy, All American: Homecoming and Love Is Blind).

With her sound as a summer sunset, Little Monarch continues to shine in the music industry, resonating with audiences globally. Her more recent single "Same Old" followed Little Monarch's track "Tears" and an extensive tour playing in Gracie Abrams band. The tour included multiple opening act performances for Taylor Swift on the Eras stadium tour. "Tears" combines pieces of soul, jazz, and indie pop to create a sunshine filled sonic reminder to let go of control and find your own place in the flow.  

What's the one thing you hope fans will take away from listening to your new song “Same Old”?

In general, it's always “self confidence” and a renewed sense of self worth. And not giving up. That's always been kind of the pillars of what I write about. Because it's always what I need to hear and what I want to transmit into the world, the messaging of “don't give up, just keep showing up”. You just gotta keep going and things turn around.

What's the most unexpected place/time/space you found inspiration for a song?

I don't think this is unexpected, but it's recent. I was feeling really blocked creatively and I went for a hike. There was this little rock and I thought “that looks like a wonderful rock". I'm gonna sit on it”. And I sat on it and I closed my eyes, did a little meditation and I got this inspiration for a song, came home and started to play it. It was just this feeling that I really wanted to capture and I think that I did. It was just so renewing because I had kind of felt a little bit lost, trying to navigate putting this album together. I was thinking “I really want something, I don't know what I want yet, but I don't know what it feels like”. So, I kind of landed on this when I got quiet and got out in nature. And that always seems to do the trick for me.

What's an important lesson you've learned in your music career?

Ooh, I mean, so many but…don't give up. Just keep going. There's really no “one path”. You can read people's bios. You can study the greats (and you should) but there's no trajectory that you can copycat. So you really just have to be patient and keep showing up for yourself and your own path, which is going to be unique.

What’s a piece of advice for finding creativity on a tough day?

Don't force, it would just show up. Even if it's just 20 minutes of practising or journaling, there's a lot of ways to be creative that doesn't involve sitting down and writing music or producing something. Also, make sure you’re giving yourself a “creative palate cleanser”; get a little bit done, go take a walk. I love to do that - it just clears my head - and then I can come back to something with fresh ears. And also, most importantly, if it's a tough day and you're not feeling it, just don't. You don't have to. You can take a rest and that's just as productive sometimes.

What’s your top tip for people that want to become music producer, singer songwriters etc?

When I wanted to start producing, I was buying some gear (I was you know, figuring it out what I needed) and somebody ironically (amazingly enough) at guitar centre said to me “give yourself seven years and then you'll actually be a producer, you'll be good enough for you to want to hire yourself”. I actually still think about that and think that's kind of true.

You have to give yourself this runway of time to you know, learn the skills and you're always learning. I think, just giving yourself a runway of time and setting yourself up for that, knowing that it could happen overnight or you might want to build something where it has a lot of longevity and you can sustain it - in which case you, you need to set up a support system and figure out a way to really know that it's a 5 to 10 year journey to get to a place where you might deem yourself successful or comfortable or sustained. Just give yourself some time and patience because it's beautiful that you're even showing.

What are some of your favorite songs to wake up to?

This week it's been “Love and Happiness” by Al Green (and just anything by Al Green). I really love to take a morning walk and listen to some (Frédéric) Chopin, it just stimulates my brain, it's beautiful.

Three things you can't live without in your bag.

Aquaphor, sunscreen, earbuds. Pretty pretty standard.

Follow Little Monarch:

▶ Stream: https://ONErpm.lnk.to/-LittleMonarch

▶ Instagram:   / littlemonarchmusic  

▶ Facebook:   / littlemonarch  

▶ Twitter:   / littlemonarchla  

shesaid.so x PRS POWER UP 2024

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In 2024, shesaid.so once again join forces with PRS to run POWER UP, the long-term initiative supporting Black music creators, industry professionals, and executives, while also addressing anti-Black racism and racial disparities in the music sector.

To achieve our aim, POWER UP X shesaid.so are looking for acclaimed music professionals, both creators and executives, to mentor and coach future industry leaders.

  • Mentors are matched with mentees based on experience, aims, needs, background and requirements by a panel of mentoring experts.

  • The mentors must a deep understanding of the barriers faced by Black music professionals; extensive experience within your area or a specialist skill set. It is recommended by POWER UP X shesaid.so that mentor pairs dedicate 2 hours per month to the 4-month scheme.

We provide training, a guidance handbook, access to 2x mentorship managers and £175 as a nominal gesture of gratitude for the mentors’ time.

If you can commit to 2hrs per month, please register here by the 31st of January.

To check out the success of year 1, 2 and 3 you can click here.

Building An Effective Music Release Timeline

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A successful music release is an orchestrated event that requires planning.

Read our guide to build an effective release timeline, ensuring maximum impact, visibility, and success for your music.

1 - Outline the Pre-Release Phase

Effective music promotion should start months before your release date. While social media efforts can allow you to gain traction, fans will want to know you’ve got new music on the way.

Pre-releases can help build excitement for your new release, increase discovery, and ultimately offer more fan engagement. Discuss tasks like finalizing your album, creating promotional materials, and setting up a pre-save link. This phase sets the tone for what's to come.

2 - Teasers and Countdowns

Engage your audience by introducing teaser content. Whether it's snippets of songs, behind-the-scenes, or countdowns, build excitement and anticipation leading up to the big day.

Here are some examples:

  • Share a short snippet of an upbeat track from your album, creating a mood of excitement and curiosity.

  • Show a brief behind-the-scenes video of the recording process.

  • Share the official tracklist and brief insights into the inspiration behind each song.

  • Share a throwback photo or video related to the making of the album.

3 - Host a Listening Party

Whether it's an intimate in-person gathering or a virtual event on Bandcamp, this strategy offers fans a limited opportunity to savor your entire album before its official release. Consider the following strategic steps:

Choose between an exclusive in-person gathering or an online event. Tailor the format to suit the nature of your music and the preferences of your audience. Encourage attendees to secure their copy, ensuring they are among the first to experience your music. Drive pre-orders directly from the event.

4 - Limited Merchandise Drops

Release exclusive merchandise tied to your new EP/single/album. Limited-edition items can serve as additional incentives for fans to engage and invest in your music.

Here are some examples:

  • Limited edition merchandise that combine your music with custom-designed apparel or artwork.

  • QR-coded merchandise that unlocks exclusive digital content.

  • Exclusive merchandise gain VIP access to e.g. virtual events, behind-the-scenes content, or even a private listening session.

More Strategies to Keep In Mind

  • Host live Q&A sessions on social media platforms.

  • Engage with your audience and answer questions about your new release. If your release features collaborations with other artists, tease these partnerships on social media or through short video snippets. Surprise your fans with occasional unreleased tracks or exclusive remixes of your new works.

  • Consider offering exclusive collectables like hand-signed CDs/vinyl/cassettes.

  • Launch social media challenges centered around your music, encouraging users to create and share content.

  • Encourage fans to share your new music snippets, create user-generated content, or answer trivia questions related to your upcoming release.

  • Identify passionate fans who align with your music. Collaborate with them for exclusive content, giveaways, or sneak peeks.

  • Create a collaborative playlist where fans can add songs they believe complement or relate to your new release.

  • Encourage fans to create and share artwork inspired by your upcoming release.

** Top Strategy Note**

An email list is a valuable asset for any artist, as it allows you to communicate directly with your fans and followers. Use your email list to share exclusive updates, behind-the-scenes stories, and previews of your music.

To build your email list, you need to offer something valuable and relevant to your target audience, such as a free song, a video, or a PDF guide. You can also use social media, your website, or live shows to promote your email opt-in.

Did you know that shesaid.so members have access to exclusive educational content, music business workshops and talks, artist and music executive insights, networking events and more perks?

Gain exclusive insights directly from music industry executives and artists.

Become a member: shesaid.so/membership

Up Next: Lavaud

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Hailing from Hackney, East London with roots in Mauritius, Lavaud began her musical journey guided by her father, who exposed her to various genres like Zouk and R&B.

Lavaud cites the likes of Celine Dion, Mariah Carey, Aretha Franklin and Beyonce as inspirations for her sound. She received recognition from the MOBO Awards for single ‘Pictures’ before scoring a US ‘Top 20’ urban radio hit with ‘Deep’ and ‘In This Room’ - an acoustic single that she wrote, produced and recorded from her bedroom during lockdown that amassed over 500K streams and was playlisted by YouTube Music, Apple Music and Tidal amongst others.

Since then, Lavaud solidified her status as an artist to watch with her debut EP ‘King Vaud’ which received critical acclaim, scoring over 3 million global streams. She made a comeback with the single ‘Roll on Me’ featuring an all-star ensemble of very special guests that have shaped the landscape of African music, Tiwa Savage, Patoranking, Reekado Banks and Kanis, out now on DSPs via Saint & Citizen Music.

On the single, Lavaud said: “I’m so excited to be working with such iconic and generational talent. I love how all our cultures blend to create something timeless, that’s the beauty of music”.

What has been the most rewarding moment in your journey so far?

One of the most rewarding moments of my career so far would have to be seeing myself on a massive billboard in the middle of Old Street, a place where I used to sing from the age of 16. Growing up, I would go to sing in all these bars, trying to get people to listen to my music. To see my music on a massive billboard promoting me and my fellow artists that are on the track (Roll On Me) with me, just this whole experience of releasing “Roll On Me” me has been one of the most rewarding moments ever.

I've definitely manifested that and it just shows the power in believing in yourself. I'm pushing a working hard, you can definitely get all the things that you've ever wanted. Also, Billboard Top 100 shout me out for charting on two massive Billboard charts, one at number 28 and one at number four. That was a sick experience for me, so super grateful.

3 things you can't live without in your bag

The first one is a pair of Valentino shades. I carry them everywhere I go. If I go into the corner shop, or I want to go to the supermarket or wherever and I can throw these on and have no makeup on. If I want to get into character, to be moody in the booth while I'm singing, I throw these on. They've been rocking with me for about four years. So yeah, can't live without them. Valentino shades.

The second one would be a Christian Dior OUD. I get really bad car sickness and get really nauseous, so sometimes smelling this just helps it go away. Also, if you are in studio all day, and you need to just want to smell a little bit fresh after a long day singing. This just tough to trade, you don't need a lot.

Then third the obvious is my phone but mainly because I love to take pictures and I love to capture memories of my friends, of food etc. I can look back at something that happened in 2017 and just laugh. It will just make me feel happy and light. I love capturing memories on my phone.

Favorite music to wake up to.

The music that I listened to in the morning is 432 Hertz frequency music. For me, it releases endorphins in my body. It does the same thing as when I hug someone or when I laugh or when I run in the gym. It just does something for me, it sets my mood and grounds me in the morning.

I also love to romanticise my life and every little thing of my day. I feel that (the artist) Al Green does the trick for me (every time I'm making my breakfast in the morning, or I don't know showering or brushing my teeth). His music just makes me feel like I'm in the movies, it just makes me feel good. So yeah, romanticise your life, it is the best thing I've ever done.

Your top tip for finding your creativity and a tough day.

Honestly, is chill. Don't force it. Don't overthink it, if it's not coming in and it's not flowing for you. I would watch something that would inspire me like a Beyonce documentary. Or I might just watch my favourite movie. Go to a museum, hang out with my friends, do things that won’t put pressure on my brain. Because the moment I put pressure on my brain, and I start to self sabotage and get frustrated with myself, I realise that none of that is going to come up. So, literally, just go live your life and come back to it. I promise you; if you sleep on it, and come back to that song the next day, you will come up with a smash.

Artist Spotlight: Belle Chen

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Belle Chen is a pianist and composer that skillfully blends piano melodies with synths, creating a seamless fusion of acoustic and electronic music.

Belle released the single 'Three Birds', as a preview of her upcoming album, "Ravel In The Forest," set to be released on February 16, 2024, through Platoon. The album, inspired by nature and created as an imaginative world through music, invites listeners on a journey filled with richly cinematic, ethereal compositions.

The album's production involves a collaboration with the Budapest Art Orchestra in tracks like 'Closer' and 'Moonrise,' showcasing Belle's diverse and intriguing approach to music creation. 'Ravel In The Forest' defies categorization, providing a refreshing experience that reconnects audiences with nature, music, and introspection.

Your new album, 'Ravel In The Forest,' takes listeners on a journey through nature and imagination. Can you share more about the inspiration behind it?

My new album Ravel In The Forest was inspired by the feeling of losing oneself in your imagination while being in nature. So in this album, you’ll hear textures and colors and sounds that were inspired by the movements and the colous of the flora and fauna found in forests.

Could you provide some insights into your classical training and its influence on your work, particularly when blending contemporary and electronic music? How did your classical background play a role in shaping the sound of this album?

My classical training is like the foundation that I build my own music language upon. And for me, it's like a big dictionary that I can draw words from to tell my own musical story. In this particular album (Ravel in the Forest), I draw inspirations from the approaches of Impressionist composers such as Maurice Ravel, and how they evoke certain feelings through the use of colors, light and shade and combining that approach with the technology that we have today, through the use of synths and production technique to create this whimsical, imaginative world that's this new album.

Making music for me is a very intuitive process. I'm always guided by the end feeling of what I want to create for the listeners. And in this journey to get there I would explore the different options and textures and colors that's available, and are the most appropriate to create this end feeling. Sometimes I find it through classical approach and sometimes I find it through more electronica kind of approach. Sometimes it's a hybrid, so it's never really the same.

The concept of 'Ravel In The Forest' seems deeply connected to nature and introspection. How do you believe music can serve as a medium for self-reflection and connection to the world around us?

For me, music is a really important medium for self reflection and introspection, because I think it creates this pocket of time and space to be really with yourself, and be really honest with how you're feeling and seeing the world. And in a way, music can also be a shared experience.

When a musician shares a piece of music with a world, we're actually sharing a part of how we see the world and our perspective as well.

And when two people share what they're listening to is similar; they're sharing how they see the world. It is a moment and a medium for connection, as well as self reflection.

As an artist who has performed globally, can you share a memorable moment from your performances at venues like the Royal Albert Hall’s Steinway Series and the National Theatre of Korea?

My most memorable moments when I'm performing happens when I feel like I'm in sync with the audience. You can feel the energy coming back in and I feel like we're on a journey together. And I feel like I'm getting to know them on a very deep and personal level. And so those are the most fun and memorable moments for me.

Your journey includes being recognized as an Associate of the Royal Academy of Music in London and being a Yamaha artist. How have these affiliations influenced your growth as a musician?

I'm hugely grateful for the affiliations. I think both the academy and Yamaha has played such important roles in my musical DNA and in my journey so far, and to be able to partner with Yamaha on special projects especially has made a big difference.

What does your morning routine look like?

My morning routines are usually done in silence and solitude. That's where I think most clearly and my best and usually that involves meditation, reading, journaling, and then plotting up my day with a good cup of coffee before getting started.

Your tips for finding your creativity on a tough day

So when I'm having a tough day, I usually time box an hour or so to create as freely as possible. And usually that involves sitting in front of the piano and improvising and recording that on the voice memo. I think it is done without any intention, without any pressure. And then I'll step away go for a walk around the block clear my mind. And usually on these days I try to be gentle with myself and kind with myself, because some things just take time and sometimes it takes longer, and that's okay to take longer.

shesaid.so LA Radio: Starya

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Elyn Kazarian is back in the dublab studio on January 20th for another episode of the shesaid.so LA Radio with special guest DJ/producer Starya.

Starya’s quality tracks and mixes have earned her opportunities to open for artists such as Skrillex, Justice, 2manydjs, Kill The Noise, Tokimonsta, ZEDD, Arty, Mija, Boys Noize and Dillon Francis to name few.

As Tuff Ghost, she could smoothly switch between hip-hop, techno, electro, house, and dubstep— a DJ's DJ.

As Starya she emerges in her true form, singing over her sets to haunting original pop-house songs with an ethereal otherworldly edge that’s distinctively hers.

In the first hour of the show, Elyn's set will feature music from artists such as Empress Of, Jockstrap, Blondshell, and many more. In the second hour, Starya is in control of the booth, showcasing her unique style

Click the image below to listen to the show:

Connect with Starya

shesaid.so Radio

with Elyn Kazarian

shesaid.so LA

3rd Saturdays
12PM - 2PM

Formed by members of the Los Angeles chapter, shesaidso Radio LA aims to motivate, connect, and showcase the work of inspiring women worldwide. The monthly show features interviews and themed discussions exploring industry news, trends and women’s ever evolving forms of influence within the music ecosystem.