Music Insider: Iiris Vesik (Night Tapes)

Night Tapes (Max Doohan, Sam Richards and Iiris Vesik) is a London-based, genre-blending atmospheric dream pop band with haunting vocals by Iiris.

The band's inspiration came from both their lived experience in the world that they can see and touch, as well as the less tangible spiritual and metaphysical realm. 

The 'Perfect Kindness' EP has been mixed by Nathan Boddy (known for his work with PinkPantheress, James Blake, Mura Masa) and mastered by Matt Colton (noted for his work with Flying Lotus, Flume, and Brian Eno).

Their debut single "Forever" has already amassed over 5 million plays, while their music continues to garner support from various media outlets. Having signed to Nettwerk Music Group in 2022, Night Tapes also made their SXSW debut in 2023.

These are Iiris's reflections on songwriting and valuable tips for overcoming creative hurdles.

What experiences impact your songwriting and the emotional depth of your music?

I think that being a musician is somewhat of a mystical, mythical journey because so many things are out of your direct control. You're a part of a bigger wave than yourself. It's bigger than you. And you're bringing creations from a world unseen, from that big wave out into the real world and making something out of nothing.

And I feel very lucky to have writing by my side because I can describe what the fuck is happening to me. And I agree with the existentialists. When you have the power to describe what is happening to you, you can somewhat take your own experience into your own hands.

For me, that has helped to feel like I can turn the things that happen to me into something useful and that I can take control. No, not control…I can take responsibility over my own reality and spot some treasures in the underworld.

At times I feel like I'm free and on the right path. Carl Jung has said “the work is the expression of my inner development for commitment to the contents of the unconscious forms the man and produces his transformations”. But to be honest, I just trust the unknown because it's been really useful, effective and easy for me to create.

I love the scientific and I love the empirical. But when it comes to art, the work I do is between me and the source. And the more I've let go, the more I've trusted, the more I've been able to flow in synchronicity, meet the peeps that I need to meet. And at best, creation has felt like magic and a journey of individuation. So I do recommend.

Tips for finding your creativity on a challenging day.

I think one can't really be creative if the Maslow hierarchy of needs is missing. The bottom half my body needs nourishment and sunlight and eating and exercise and all that good stuff that I didn't think I used to need. I used to think that music is number one and everything else is secondary and let me tell you, that was a bit destructive. I do NOT recommend.

So on a tough day, I think that there's definitely phases to creation (and to life), and it's good to not mix them up together. It's like if you're resting, rest. If you're working, work. There's chaos, there's order. And it's good to start from order, because without order, there is no harvest. So having a plan, having a setup, having an environment that supports your creativity is necessary and that comes through order. You create those things for yourself. You set them up in order.

And then when you get there, that's when you can go into chaos because you can let loose, vomit out the ideas that you did, just like get the material out so you'd have material to work with.

And then when you got the material, then you can see like OOH, what shape is this? What is this? And then you can your analytical mind, your intellectual knife and start to sculpture the thing of your vision, of your dream, what you're thinking.

And then once again, you have to go into chaos to let go of the outcome, to have some surprise, to be open to the highest, best outcome. Because the thing that wants to come through you is already somewhere out there in the world, unseen. And you can just act as a tool (if you're into that sort of way of thinking, which I am, because it's easy).

And then when things go, a lot of the times it's because you just don't know what phase you're in. Like in creation, try to start chiseling with an intellectual knife of a thing that you don't have to chisel. You need to have the phases in the right order and you need to be able to know which phase you're in.

So sometimes you show up, you try to implement your order for your harvest but sometimes it's good to just ask like, maybe this is not the time. Maybe it's time for a little chaos. Maybe it's time for a little bit of task free time. Maybe it's time to slug out a little bit, to breathe in so you could breathe out.

So that would be my tip for finding some power to go on on a tough day of creation.

(Yeah, this is long).

What Emerging Musicians Can Learn from Katy Perry's $225 Million Music Rights Sale.

Katy Perry's $225 million music rights sale to Litmus Music is a landmark moment in her career and showcases how strategic management of music rights can lead to substantial long-term revenue.

Perry's decision to sell her catalog while her music is still widely popular is a valuable lesson for emerging musicians. Understanding the worth of your musical assets is crucial for making informed financial decisions.

Other key takeaways from Perry's deal include the importance of building a strong digital presence, keeping an eye on industry trends, and partnering with established entities.

Perry's journey serves as inspiration for those aspiring to make their mark in the music industry. By following her lead, emerging musicians can position themselves for success and achieve their financial goals.

In this case study, we explore Perry's music rights sale in detail, highlighting the key factors that contributed to its success and the lessons that can be learned by emerging musicians

1 - A Legacy Artist's Calculated Move

Perry is a legacy artist still at the prime of her career, with an extensive catalog of music and hits like "I Kissed a Girl", "Firework" and "Roar”. These songs have become part of the cultural fabric and have an enduring appeal. They continue to be played on radio, featured in commercials, and performed at live events, showcasing their longevity.

*Critical Factor: Know Your Catalog's Value

Perry knew the value of her back catalog and sold her music rights when her songs were still widely popular, maximizing the financial returns from the deal.
Emerging musicians should take this as a lesson in catalog evaluation. Knowing the worth of your musical assets can be pivotal in making informed financial decisions. Remember: Timing is Crucial.

2 - The Spotify Influence 

Perry has 51.4M monthly listeners on Spotify signifies that her music continues to resonate with a wide audience. Her catalog is a goldmine for future streaming royalties. With millions of streaming monthly listeners, investors were willing to pay a premium for the assurance that Perry’s music will continue to generate substantial income.

*Critical Factor: Digital Presence Matters

Music rights are seen as investments and not just about immediate gains; they are securing a steady stream of income for years to come. Emerging artists should develop a strategic plan that includes building a strong presence on streaming platforms. However, always maintain a diversified portfolio and keep on top of other opportunities such as synchronization licensing, merchandising, and live performances beyond streaming revenue.

3 - Keeping an Eye on Industry Trends

Katy Perry Is Now Worth $340 Million—And is One Of The Richest Self-Made Women In America according to Forbes. By selling her music rights for a reported $225 million, the pop star saw her wealth take off like a firework.

Katy Perry's sale comes on the heels of other significant music rights transactions in 2023, such as Dr. Dre and Justin Bieber's deals. 

*Critical Factor:  Be Strategic with & Industry Trends

Emerging musicians should study and stay alert of industry trends. Understanding the broader market dynamics can help them make informed decisions about their music rights, publishing, and royalties. By staying on top of the market, they can make better decisions about significant financial moves to maximize their music’s value.

4 - Partnering for Success

Katy Perry's career is full with examples of how partnering with established entities and brands played a pivotal role in her success - from Americal Idol to Adidas. 

Partnering with well-known and reputable industry players lends credibility to an artist's career. It can signal to fans, peers, and potential business partners that the artist is serious and has the backing of experienced professionals.

*Critical Factor:  Partner with Established Entities

Aligning with reliable partners can contribute to a stable and enduring career. They offer resources, promotional muscle, and industry connections that can help artists reach a global audience. Emerging musicians should consider aligning themselves with reliable partners. However, it's essential to seek partnerships that also allow creative autonomy, ensuring that their unique artistic vision remains intact.

Katy Perry's $225 million music rights sale to Litmus Music is a milestone moment in her career and a testament to her strategic acumen. Her journey serves as inspiration for those aspiring to make their mark in the music industry. In conclusion, Katy Perry's catalog serves as an example of how smart management of music rights can lead to substantial long-term revenue.

Amsterdam Chapter of shesaid.so Relaunches with Industry Leaders Melissa d’Engelbronner and Connie Chow

We’re thrilled to announce that the Amsterdam Chapter of shesaid.so is reignited by music industry veterans Melissa d’Engelbronner and Connie Chow. Amsterdam is city is known for creativity, tolerance and pushing boundaries and therefore it's only natural that the team relaunches a community that mirrors this same spirit.

The Chapter’s objective is to establish an inclusive and comprehensive platform dedicated to supporting women in music at every stage of their careers, including students, junior-level professionals, seniors, and those in C-suite positions.

Connie and Melissa want to foster a vibrant community where individuals from both Dutch and international backgrounds can unite, share their experiences, and collaborate with one another. They believe it is imperative to cultivate an enjoyable and engaging atmosphere where members can connect and find inspiration while building meaningful relationships within the music community.

Melissa d’Engelbronner, a seasoned professional with close to a decade of experience in the music industry, brings her wealth of knowledge to the forefront. Having begun her career working on brand campaigns at agencies, Melissa's journey eventually led her to FUGA in 2015, where she ascended from coordinator to Head of Audience Strategy. Over the last three years, she has been instrumental in building an award-winning team dedicated to global 360 marketing campaigns for independent artists. Her passion for mentoring and uplifting her peers drives her commitment to supporting women in the music industry.

Connie Chow is the Dance & Electronic Marketing Strategy Director at FUGA, having joined in February 2021 after spending 8 years as Executive Vice President at Little Empire Music. At FUGA, Connie built out the distributor's Dance & Electronic division, and has acquired and worked with prominent labels including Insomniac Records, Hospital Records, STMPD, Revealed, Hexagon, and Dim Mak. Connie is also on the executive board for AFEM, a Recording Academy voting member for the Grammy Awards, and an inspirational mentor for the Asian American collective across the entertainment industries.

The objectives of the shesaid.so Amsterdam Chapter include:

  1. Establishing an inclusive and comprehensive platform dedicated to supporting women in music at all career stages.

  2. Challenging the stereotype of Amsterdam as primarily a hub for dance music by celebrating and promoting various genres within the music industry.

  3. Fostering a diverse and inclusive environment that encourages collaboration among individuals from Dutch and international backgrounds.

  4. Providing valuable resources and networking opportunities to empower women in music to advance their careers.

  5. Facilitating mentorship programs connecting aspiring women in music with established industry professionals.

  6. Cultivating an enjoyable atmosphere for members to connect, find inspiration, and build meaningful relationships within the music community.

To celebrate this exciting relaunch, shesaid.so Amsterdam is hosting a Vrijdagmiddag borrel mixer on Friday, October 20, 2023, from 15:00 to 17:00 on the 4th floor of the FUGA office.

Space is limited to the first 100 people, so be sure to RSVP:

https://bit.ly/ADE_Vrijmibo

For those looking to get involved, there are several opportunities:

For more information about shesaid.so Amsterdam and its re-launch, please visit https://www.shesaid.so/amsterdam/

Contact: amsterdam-team@shesaid.so

CTA: Join Whatsapp community, Follow on LinkedIn, Sign up for our newsletter: https://linktr.ee/shesaidsoams

shesaid.so LA Radio on Dublab: Heather LaRose

For this month's shesaid.so LA radio at Dublab Elyn Kazarian's guest will be Heather LaRose - the youngest person to win a Songwriter Hall of Fame Award for 2023.

LaRose is a New York born and Los Angeles based alternative pop singer-songwriter who has been featured in Rolling Stone, Forbes, Billboard, iHeart Radio, Songtrust, and more. On guitar, LaRose is sponsored by Gibson and is a past winner of The Great American Song Contest.

Her powerful lyrics helped her carve out her name into the bedrock of the music industry. LaRose’s highly anticipated EP “Party Girl Tears” has already accrued over 3 million streams off the released singles, with multiple features in Rolling Stone, Billboard, and more media.

LaRose has supported The Killers, The 1975, Rachel Platten, Nickelodeon's Drake Bell, etc on tour. Additionally, she has performed at New York Fashion Week, Los Angeles Fashion Week, Sundance Film Festival. She has written for artists signed to Sony, Universal, and Columbia.

Also tune for Elyn’s music selections that will include the likes of PIAO, Brandy, Missy Elliott, Noname, Ama Lou and more.

TAP THE IMAGE TO LISTEN


shesaid.so at War Child UK & YouTube Music's "Industry Day"

We’re excited to announce that we’re curating a panel for War Child UK’s “Day of the Girl Industry Day” on the 10th of October in partnership with YouTube Music.

Our panel ‘Alternative Pathways into Music’ is hosted by presenter and DJ Kemi Rodgers and it focuses on initiating a conversation on alternative ways to break into the music industry that may not require traditional label involvement.

War Child UK and YouTube Music are teaming up to present Industry Day, a day of music industry panel discussions and keynote speeches hosted by Kemi Rodgers, celebrating War Child’s 'Day Of The Girl' event series.

Day Of The Girl celebrates remarkable girls and women in the music industry while empowering those who have been impacted by conflict but refuse to let war define them. Industry Day will take place at Google Digital Studios on October 10th, 2023, and will include a keynote interview with Mae Muller, presented by Dork. Additionally, there will be panel discussions presented by War Child, YouTube Music, and Black Lives In Music.

Get Your Free Tickets

Artist Spotlight: Nonô

We are excited to feature Nonô for this month’s Artist Spotlight. The London-based artist from Rio, Brazil, has been described by NME as "a rising talent ready to become your new favourite artist”.

Nonô has over 200 million streams and has been championed on BBC Radio 1, with notable press support from NME 100, CLASH and Line Of Best Fit. Her single 'Domingo' heated up the summer with her club mix of dance-pop and Brazilian vibes.

Can you share a memorable experience that has significantly influenced your music?

A memorable experience that definitely has shaped my music is going on tour supporting ‘Example’ in 2022. That experience of being on stage every day really taught me a lot about what kind of music I wanted to make and how I wanted to make people feel - because it's a such a high pace energy environment that I just wanted everyone to have fun. I wanted that feeling of the live shows to translate into my music or everything that I was creating.

So after the shows I knew exactly where I wanted to go with my music; how to turn up the BPM, or to make (my music) more electronic. I feel that my shows are my favourite part of doing music. So yeah, definitely going on tour was the most memorable experience that has influenced my music

What's the one piece of advice you wish you had received when you were just starting out as a singer and songwriter?

A piece of advice that I would give to emerging artists is something that I'm also trying to tell myself. It just gets a lot, you know, when you're creating every day, and then you're also having to create content every day. And besides the songs, the marketing the content, you have to stay positive.

So besides not giving up is try to tune out the noise and try not to compare your journey to other people. My whole life, I grew up reading biographies. And something that really hurt me was when I was comparing my journey to all these incredible artists that I had read about growing up. And when your journey isn't going exactly like theirs you start thinking that, Oh, I'm doing something wrong, or it's not going to happen. At least I do that.

I'm pretty sure there's other people out there that might feel the same way; comparing constantly comparing themselves with other people. So if I was to give an advice to anyone that is emerging, is to work hard and to follow their creative dreams. Don't compare yourself. You're on your own path, and everything happens when it’s supposed to happen. The opportunity will come you just have to be ready for it.

What’s the one piece of advice you wish you had received when you were just starting out as a singer and songwriter?

The off days are just as important as the days you’re working. If you don’t allow yourself time to relax then you will end up creating the same song or worse. You might even lose the love for the thing that made you wanna follow this journey.

Building a fanbase and getting noticed in the crowded music scene can be tough. What strategies have you found effective in connecting with your audience?

Playing live shows is the most effective way of connecting with my audience as it’s a real moment! Everybody is there to have a good time plus I can see how they react to songs and in those minutes, we are genuinely forming a connection and our own world.

If you could describe your sound in just three words, what would they be?

Free, Energetic and Vibrant.

What’s the most unexpected thing you’ve learned about yourself since stepping into the music spotlight

I always knew I was a perfectionist but I didn’t know the extent of how deranged I actually am. I will lose sleep over parts of an unfinished song or merch items that I don’t think are 100% right yet.

Describe your morning routine

if I was to describe my morning routine, it's very simple. Very simple. Very easy. Because I wake up in pain, usually because I'm not a morning person. Unfortunately, I'm very much a night person. I want to be a morning person. Don't get me wrong, I appreciate morning people, but I am not.

So I try to wake up at like eight.

I fail. Then I wake up at nine and I have a chocolate milk because I don't drink coffee. Then I start getting ready for the sessions or whatever schedule program that I have in that day.

I usually start by picking out an outfit. I just sit on the floor and contemplate my whole life for like half an hour. And then I choose an outfit. Colorful outfit, usually. Then I go brush my teeth, get my makeup on, do the hair, put on accessories, out the door, I go to the studio.

So a typical day would be going to the studio. I would wake up, have my chocolate milk, brush my teeth, get my makeup on, get the clothes that I'm wearing, colorful accessories, then out the door, run to tube or bus, go to the session, stay in the session write a banger from like eleven until 06:00 p.m..

Or eleven till 07:00 p.m.. Or twelve till six whatever the time that it takes to create a song or two, depending on what we're doing.

If your music was a color, what color would it be and why?

I think it would be bumblebee yellow as I’m always trying to emulate the vibrancy of Brazil in my music so I think yellow/ orange, quite solar tones are very fitting.

3 things you can’t live without in your bag

Walkers crisps, a jumper and my rock salt luck charm.

If you could choose a famous landmark to host the ultimate Nonô beach party, where would it be and why?

I would definitely choose Rio de Janeiro because I'm from Rio. I would choose Copacabana beach because I grew up there. It's a very famous landmark I think everybody that knows a little about Brazil knows about Copacabana. I would throw it in February or March because that's when the vibes in Brazil are at the highest point. Summer is over there so you know it's gonna be hot. And yeah, definitely Copacabana would be the place for the ultimate Nonô beach party!

shesaid.so LA Radio on Dublab: Dana Williams

Dana Williams (left) with host Elyn Kazarian (right) at Dublab Radio (LA).

On the latest LA Radio at Dublab; host Elyn Kazarian invites LA-based singer-songwriter Dana Williams.

Dana is the daughter of legendary guitarist David Williams (Madonna’s “Like A Prayer,” etc.), known for her timeless vocals and guitar, blending jazz, soul and folk into a hypnotic breed of R&B.

Dana gained prominence in 2017 with the single "Honey," leading to a collaboration with Rejjie Snow on "Egyptian Luvr" featuring Aminé and Kaytranada. Her third EP "Thank You For The Memories" arrived in 2020, featuring covers and acoustic renditions of her singles.

Dana shares her musical journey focusing on the role of her family and community in shaping her career while staying authentic in an industry that often encourages otherwise.

We also discuss songwriters' struggles and the necessity of creating more opportunities and behind-the-scenes positions for women and Dana's recently released EP, “Talk Therapy”

LISTEN HERE

EPISODE CHAPTERS WITH SHORT KEY POINTS

(0:00:02) - Radio Show Host Introduces Guest Musician

We explore new releases, Dana Williams' new EP, and how her music and lyrics make us feel.

(0:44:42) - Music, College, and Self-Discovery

Pursuing music as a career path, developing writing and music theory.

(1:02:19) - Music Creation and Collaboration Journey

Community and collaboration with other songwriters and producers.

(1:12:10) - Reflections on Fear, Love, and Longing

Exploring family influence, creative synergy, deepening musical passion, and self-care.

(1:20:35) - Songwriting Industry Challenges and Changes

Songwriters' struggles, diminishing residuals, labels' success, master points, and difficulty sustaining creativity are discussed.

(1:40:28) - Women in the Music Industry

Power dynamics in music, creating opportunities, streaming prices, and songwriter compensation.

Introducing the Music Publishing & Licensing 101 Mini-Course

We're thrilled to announce the upcoming release of our “Music Publishing & Licensing” 101 Mini-Course, set to launch on the last week of September, open to members and allies.

Back in June, we reached out to our community – artists, producers, and industry professionals and asked: "What do you want to learn?" Your response was overwhelming, and we thank you for sharing your insights. We listened intently to your aspirations, challenges, and interests. And some clear music industry topics emerged from your feedback.

Among the highest-ranking responses were topics related to music publishing and licensing. Your thirst for knowledge in this domain was undeniable, and we heard you loud and clear.

Music Publishing & Licensing 101

This comprehensive online learning mini course is designed to equip you with the insights, strategies, and practical skills you need to navigate the intricate world of music publishing and licensing. The course is written from music industry experts involved in higher education and it’s endorsed by music publishers from our community.

Expert Insights

The mini-course will provide you with valuable insights and knowledge from experts who have experience and expertise in the same field or industry as you. They have faced similar challenges and opportunities in their careers, and their insights will be relevant and beneficial to your own journey.

Real-World Applications

Learn practical strategies that can be immediately applied to boost your career.

Holistic Approach

Understand both the essentials and advanced intricacies of music publishing and licensing.

Free to our Community

Get access to this free mini course by simply joining our community of music industry professionals and creatives whose mission is to make our industry equitable for all.

Calling All Industry Professionals:

We're also extending an open invitation to you, our community members, to contribute your knowledge. If you're a professional in the music publishing and licensing domain and are passionate about sharing your insights, we welcome you to get in touch with us at hello@shesaid.so.

Stay tuned for more exciting opportunities to be announced later in the year.

Welcome shesaid.so Nashville!

We’re excited to announce the newest chapter of shesaid.so in Nashville, Tennessee!

Chapter leaders Jenny Reader and Kiki O’Connell are both Brits now living in Nashville and were united via shesaid.so earlier this year, both fueled by the mission to create an extension of the family in Music City. 

Having carved different paths within the music industry - Jenny with almost two decades in the independent sector of recorded music as a marketer, and Kiki as an artist, producer and people, operations & culture executive - they are excited to bring their unique perspective to the community.

The chapter will have a regular mixer for members, as well as holding workshops, events and showcases to provide a valuable network and support system in Nashville. 

If you’re interested in joining the Nashville chapter please follow/DM them on Instagram @shesaidsonashville - and save the date for their first mixer on Thursday, September 21. 

If you know anyone who is local to Nashville and in the music industry, direct them to the sign up page to join the community as well.

We can't wait to see what the Nashville chapter accomplishes!

Chapter & Sign Up Form

Read more about Jenny & Kiki.

we.grow at ADE 2023 Mentorship Program presented by shesaid.so and ADE Lab

We are excited to renew our partnership with ADE this year with activities that include a mentoring program for 40 mentors and mentees of all genders and an official shesaid.so space as part of the ADE Lab program on Thursday, October 19th.

we.grow at ADE 2023 is a mentorship program presented by shesaid.so and ADE Lab that connects mentors from the shesaid.so community with mentees selected by the Amsterdam Dance Event team.

This year, the program will focus on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023: Artists, Producers, Mixed Media and Music Professionals.

The program will feature a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.

The 40 participants will gather for the first time at ADE on Wednesday, October 18th as part of a private event for mentors and mentees powered by Meta.

The we.grow Mentoring Program is open to all genders with priority given to people from underrepresented communities and disadvantaged backgrounds.


we.grow at ADE 2023 mentors

  1. Bailey Greenwood (Agent, WME)

  2. Cristina Lazic (Producer/DJ, Lazic Records)

  3. Drew Lam (Artist Services, Platoon)

  4. Evie Thomas (Head of Marketing [Dance], Atlantic Records)

  5. Jameson Thomas (Artist Manager, IAMJT)

  6. Kelly Staa (Editor in Chief, Cosmopolitan NL)

  7. Kenny Eshinlokun (Founder, Taboo/Black Music Summit) 

  8. Liz Miller (Artist Partnerships, Meta)

  9. Lucy Andrews (Brand Partnerships, Ballantine’s)

  10. Lucy Atkinson (Agent, Earth Agency) 

  11. Maria Panayi (Music Marketing Lead, TikTok)

  12. Manuka Honey (Artist)

  13. Melissa d'Engelbronner (Head of Audience Strategy, Fuga)

  14. Natacha Bouchon (Booking assistant (Dskonnect) Stage manager (Nitsa) Host (Primavera Sound)

  15. Nicola Murray (Global Culture Marketing Specialist, M&C Saatchi Sport and Entertainment)

  16. Romy Harber (Global Head of Dance & Electronic, Believe) 

  17. Sonya Okon (Head of Digital, North America, Ultra Publishing/Helix Records/Payday Records)

  18. Tiffany Calver (Artist/DJ, BBC)

  19. Whitney Wei (Editor In Chief, Resident Advisor)

  20. Yasmin Leung (Label Manager, Ghostly International / Spectral Sound UK & Europe)

We are excited to return to ADE and create an environment where the global ADE and shesaid.so communities can connect, learn from each other and experience the latest trends in music. shesaid.so Founder, Andreea Magdalina, states:

“The shesaid.so space and mentoring program we.grow at ADE 2023 will give ADE attendees the opportunity to engage with ideas and people that are guided by values rooted in innovation, equity & intersectionality.

Mentor/Mentee Commitment

  • Read through & apply the information from the mentoring guidelines we share with you prior to their engagement.

  • Attend shesaid.so events at ADE if logistically possible.

  • 3h of mentorship: spend at least 1h together throughout your ADE attendance and 2h after ADE (3h in total between October 18th and December 31st, 2023).

Applications are now closed and mentees have been selected.

5 Ways to Network Better in the Music Business

shesaid.so at ADE 2019

We often read how important networking is for success. This is true in every industry, but especially in the music business. Knowing powerful people will get you where you want to go in your career, but only If you have the talent and ability to back it up.

Networking is more than just meeting and interacting with new people. It’s about building mutually beneficial professional relationships that last.

Here are 5 simple ways to level up your networking game and make meaningful connections.

1 - Attend Industry Events

Networking events, conferences, and music festivals are goldmines for connections. Prioritize the events that align with your goals, and make an effort to meet new people. Engage in conversations, exchange business cards, and always follow up afterward to strengthen your bonds. Remember, a single encounter can lead to life-changing collaborations!

2 - Seek Collaboration Opportunities

Two heads are better than one, right? Team up on projects, and share skills and strategies. Collaboration not only enhances your creativity but also exposes you to diverse perspectives and industry insiders. Let your collective talent shine brighter together!

3 - Nurture Authentic Relationships

In the music business, authenticity is everything. Build genuine relationships within the communities you are a part of. People will immediately tell if all you want is a favor. Be supportive, offer help, and show appreciation for their work. Remember, a strong network is built on trust and mutual respect.

4 - Leverage Online Platforms

Take advantage of online platforms designed for networking in the music industry. Online communities can connect you with potential collaborators. Create a strong profile and regularly update your portfolio to showcase your growth and achievements. Let the world know what you're good at - some people will take notice and come to you.

5 - Give something before asking for something

This networking tip is also the #1 rule in the #shesaidso community: "Give something before asking for something". When it comes to nurturing relationships, you should always focus on providing value first before expecting others to show up or care about you. Some relationships will take years before they yeld anything back, and that's okay.

BONUS TIP: Persistence Pays Off

Networking isn't always an overnight success story. Stay patient and persistent, as building a strong network takes time and effort.

Keep attending events, engaging on social media, and seeking collaboration opportunities. The more you put yourself out there, the closer you get to your breakthrough moment!


This is a small snapshot from a live workshop hosted for our members and allies earlier this year. shesaid.so NINA members also get exclusive access to these recordings.

Become a member: shesaid.so/membership

The Aces' Alisa Ramirez on Music, Identity, and Their Latest Album

Indie-pop quartet The Aces released their highly-anticipated third studio album, I’ve Loved You For So Long, back in June. Spanning eleven tracks, the record sees the band reflect on their childhood and unpack how their early experiences with closeted love and religious trauma have influenced their relationships, mental health, and identity in the present.

Finding inspiration in the likes of The Cranberries and LCD Soundsystem, The Aces experimented with new styles while remaining authentic to their roots. The early singles caught the attention of tastemakers like KCRW, BBC Radio 1, and KROQ, to name a few, racking up over 12 million streams ahead of today’s release. The band is currently on a global tour supporting their album.

We are thrilled to have Alisa Ramirez from The Aces share invaluable advice and insights for industry newcomers

Hey, what's up, shesaid.so this is Alisa from the Aces, and I'm going to be answering some of your questions today.

What were some of the musical influences that inspired the sound of your latest record?

I'd say a big musical influence for this record was late 80s early 90s Shoegaze. And, kind of the end of New Wave as well as the beginning of Grunge. I feel that was a big thing for us. This record is largely about our teenage years and our youth and how experiences from our teenhood affect our adulthood. So it was very much about timing and kind of leaning into sounds that were really nostalgic to paint the pictures of the past and leaning into sounds that were really futuristic and really modern to paint the stories of our adulthood and our current moment. So I'd say timing and big eras of music - past and present - were really influential for the sound.

How do you overcome creative blocks?

I think having a creative block is really tough, but the best thing for me is just not trying to “beat it over the head”, you know? Just sitting at my studio desk, hoping something comes out. It's kind of a two-way street. If you're showing up to create something, and the Muses aren't showing up, then okay, it's not gonna happen. I think sometimes it just comes to you and it happens. But if you're going through a period where you just feel like you can't get it out or there's nothing inspiring, then I would just say take a break. Go live your life. Go read books, go to museums, explore, go out and meet new people. Just try to just live your life and find inspiration through everyday things and new experiences. That's what I always do. Seems to work.

What’s your top advice for young individuals wanting to become musicians?

I'd say just go for it. It's a lot of work practice. But if you love it, it won't feel like work. Just practice, practice, practice, build your audience, don't take no for an answer and just keep getting better at songwriting and keep getting better at whatever instrument you play. Keep chasing creativity, keep chasing inspiration.

Do you have any pre-show rituals?

Yeah, we do we always huddle up and do like a little mantra, kind of a prayer to the universe, kind of tap in and, and just, you know, ask to have a good show. None of us are very religious, but it's always a good feeling to kind of huddle up and combine our collective energy to put on the best performance we can.

If you could travel back in time to any musical era, which one would it be?

I would probably travel back to the 60s as it was a really exciting time. It was the first time that people were going electric. It was the first time people were talking about sex and mental health in a more forward way. It wasn't this kind of subliminal thing, it was more in your face. It just felt like the first time that music started to get really exciting and have a rebellious element to it, you know what I mean? And not just be kind of centred around like religion and social norms.

Okay, well, those are my answers. Have a good one!


The Aces Third Studio Album I’ve Loved You For So Long is out on Red Bull Records.

Stream The Album Here.

shesaid.so Mix 049: Maude Vôs

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Los Angeles-based DJ/producer Maude Vôs, a consummate experimentalist with a distinct musical voice that is brought to bear in both the studio and on dark underground dancefloors. 

Maude Vôs has built a top reputation in the LA-underground electronic scene through Delusional Records, the record label founded with Marie Nyx to uplift underrepresented artists and create a community around change and visibility within the electronic music industry. The label has been nominated for Best Breakthrough Label by DJ Mag, and has released 35 different artists over 16 releases (85% identifying as LGBTQIA+) since 2021. 

Maude Vôs was also recently featured in the book Patch and Tweak with Korg (a deep-dive into Korg synthesizers). Catch Maude giving educational workshops within their community, releasing music, and playing infectious DJ sets at festivals such as CRSSD Festival and Reform Festival, where a psychedelic techno sound is placed on display as rooted in atonal production and found sound experimentation.

What’s your top advice for young people wanting to become music producers/DJs/run a record label.

  1. Know your vision and why you do what you do; ethos & intention go a long way. Integrity is everything in this industry! Know who you are aligning yourself with and decide if your values are similar. 

  2. How you communicate and represent yourself is so important, be professional, I’m not “your homie or bro.” 

  3. Do your homework, from the labels you reach out to, to the roots of the electronic music culture, to where you are choosing to take up space. 

  4. I don’t care how big you are, entitlement isn’t cute. 

  5. Stay humble, stay curious and stay sober when you're working, this is a job. 

  6. Collaborate, sit in the studio with fellow producers, keep creating. The reality is you’re going to make a ton of bad art, and it's 100% part of the process. The more you can create your toolbox the better you’re going to get at production. 

  7. Youtube University is my favorite! 

How do you stay grounded and focused?

Personally: Believing in the work I'm doing is always a huge piece of the focus puzzle for me. At times, It’s actually quite hard for me to pull myself away from my work because my soul is so intertwined. On the other side of that coin, knowing you can’t do everything (gigs, interviews, remixes etc), it’s so important to know when to say no to things that don’t serve your bigger picture goals. That being said, feeding your soul and finding a balance. For me that looks like nature, nourishment, spa time, massage, reading, podcasts, yoga, ritual and therapy.  I moved out of the city a year ago and my nervous system is the happiest it's been thus far. Living in the mountains is very grounding and connective for me. 

Label wise, working as a team with Marie Nyx is extremely helpful. We have very defined roles so we do not have to take on the entire load of running a label, although the two of us do the jobs of a four person team at times. Lastly, remembering a career, making a record, starting a label, can not be built in a day; managing expectations and regulating oneself is really important.  

And then the little things…papers calendar, setting alarms, lists & timeboxing tasks. 

3 things you can't live without in your bag.

My Pucci sunnies, my AirPods, a roll on jasmine essential oil. 

Your label, Delusional Records, has been making waves in the industry. How do you and Marie Nyx approach the curation process for your releases?

Artist wise we reach out to many of the artists we want to work with. It’s very intentional and we want to mindfully bring together artists that we feel our audience would appreciate. We really like curating remix EP’s or VA Comps that bring together an array of artists, all with a unique sound and story. Personally, making music can be extremely lonely so I revel in collaboration and creating community. As for our solo artist EP’s we have decided to do less solo EP's each year (like we did for the first year and a half) and release larger bodies of work that we find compelling and invest in marketing these projects. More specifically, I do creative direction for releases(art, assets, visual direction) and handle working with our mastering engineer, while Marie Nyx handles distribution and A&R, together we create the release and campaign timeline and do the socials. 

Forthcoming in the fall, we have an EP by Seattle DJ and producer Mirin Doja. I have loved her sound for a few years now, so I reached out to her about potentially working together, and then signed her EP.  All of us then worked together to curate an amazing remix compilation featuring QRTR, Bored Lord, Mars Kasai, Aria Bare, Trovarsi and myself. 

What has been the most rewarding moment in your journey so far?

There were 2 poignant moments, one being going to audio school and being the only non-man in my graduating class. There I received two degrees, one in recording technology and one in media music. Next, quitting my 9-5 studio tech job in 2019 to pursue music full time after producing and DJing for over a decade at that point! This allowed me so much more time to hone my sound design techniques, conceptualize the label, and truly focus on my art. My world opened up after I took the initial jump. I’m also not nearly as tired and am much more present with my work. 


Tracklist: 

Terminal - Gilles Renneson

Diatoms - Jossy Mitsu

Temple - Bambounou

Sonar Chant - Neida

Sun Dog- Danny Goliger (unreleased) 

Day One - Pilo & Duce Heart(Maude Vôs & Marie Nyx Remix) (unreleased) 

Delirio - Bitter Babe & Nick Leon

Permutations- Alec Pace

AHE- Amor Satyr & Siu Mata 

Maiden of the Matrix ft. Kita Komodo - Maude Vôs

Backwards - Swimful 

Connect with Maude on Instagram

Artist Spotlight: Lucy Tun

We’re thrilled to spotlight the Burmese/British singer-songwriter, producer and DJ Lucy Tun in this month’s Artist Spotlight.

As LCYTN, she found success with her debut project 'Good Nights Bad Stories' and the glossy trap-influenced forerunning single 'Kulture Klub', which has amassed over half a million Spotify streams. She was also courted by the fashion world, having DJed for the likes of Gucci and ROTATE.

But while her music and coming-of-age story as LCYTN was mired with self-doubt, she returns as Lucy Tun: a confident turning of a new chapter as a woman, artist and storyteller.

Lucy Tun’s ‘adhd images’ taken from her Instagram account (July 10, 2023)

What one thing do you hope your fans will take away from listening to your new EP?

I hope that they get a little piece of me because a lot of the songs are quite personal. This is my first project so there is a lot of vulnerability. I hope that they'll see that and appreciate that, and relate to it. The second thing I hope for them to see or hear or take away is the idea that change is a natural process. It has been a natural process since the beginning of time. We're all changing all the time. It's something that we all go through. Because of that, it's something to not be as fearful about as you grow up.

It's okay that change happens. It's okay to change. It's okay that your friends change. It's okay that your circumstances change. It's okay that your life changes. It's natural. And you're not alone in feeling that way.

How do you balance expressing your personal experiences and emotions through your music?

Well, this project is personal. But there are some songs in there, some elements of my music which I'd say I've moved away from. I've always written about me before that. Now I'm kind of wanting to tell different stories and take influence from people I know, things I've seen, things I've dreamt. And it is also personal. I think it's like accepting that you're going to be vulnerable and you're going to be a bit exposed, and people are going to perceive you in a different way, and you can't control that. You can't control how they perceive your music; that's been really helpful, just letting go of all of that.

Your best advice for young people wanting to become music producers, singers, songwriters?

I think that there are two elements of being a musician. There's the creative part of it, and there's the not-so-creative part; the industry. Some people love being in the industry. They love networking. They love meeting people. They see it as an extension of their creativity. Some musicians hate the industry. They don't like the business side of it and the networking side. They prefer to just make music on their own or with a very small circle and not branch out any further. It can be really overwhelming. There are some musicians who probably feel like it hinders their creative process when you care too much about this side. It's this weird, like, weighing scale of balancing it. And I find that when you're starting out specifically this part, the business side, the industry side, doesn't matter.

You need to focus on finding your sound and what matters to you the most; the music you enjoy making the most. That is the first part that you should only focus on. The music industry side, the business side of things, will come later, and it will come naturally. All you should focus on first is finding your sound. You probably don't need a lot of people to do that. You just need yourself or one or two people that you really trust, and you work with creatively. That's it. Find those people.

If you had to pick one song from your new EP to introduce to your music which would it be and why?

I'd say Kulture Klub. Kulture Klub is my pop banger. It's my baby, you know? I'd love to show off my baby and be like, hey, here's my baby. It's a very cute, very poppy baby. Here you go.

If your album was a color, what color would it be and why?

Ultramarine blue or that royal blue. I feel that deep blue color is a primary colour. It feels so intense and grandiose and almost whole and perfect in a way. There are a lot of connotations with that. I want to reference something; to make the ultramarine blue color, they used this stone called Lapis Lazuli in the period of ancient Egyptians.

So this colour has been around for a really, really, really long time. And it creates this intense, perfect, primary feeling that connects to me. Because just like a primary colour, this EP is the foundation of my music as Lucy Tun, so I see the connections there. This is the primary color of my music; whatever might be my second EP, an album, or any music after that, I'll mix in this first batch of music with that color. This EP is my primary, my foundation.

We as young people feel this pressure to be perfect and to be bold and striking and interesting. We want the same feeling of being like a perfectly shined shoe. We want to be that shiny all the time. When we don't feel like that, we tend to go into really existential feelings of like, gosh what am I doing with my life, you know? I think that that blue colour really represents that perfection that us as young people always strive to be. I think as you get older, kind of becomes a little bit calmer. I don't know if that makes sense, but yeah.

What's my favourite and least favourite thing about making music?

They're both the same answer, and it's the unpredictability of making a good song. You never know when you're gonna find, like, creative inspiration to make something. It is not a nine-to-five job. I cannot sit down and be like, hey, I'm just gonna write a good song today.

I think maybe there are some people who can, but I can't. So it always comes off to something, you know, at a random time, four in the morning, 2 p.m., on the train, on the toilet, something will come, and I have to savor this, and I have to write this, and I have to make this song. It's like a pang that comes. So, you know, that's great because you always have to be open, and it can come at really great times when you need it, or it can come at the worst times when you actually need to focus on other stuff. I remember being in uni and not being able to concentrate because all I cared about was making music. So that was when it wasn't as helpful but I did write some really great music during then.

If your music had a signature dance move, what would it be?

Like.. “emotional cramping”. Intense dance movements… but there's some welling up in the eyes. That's how I imagine it. I would love that to happen at a show where people are really dancing their hearts out; they see it as an emotional release. If there are some tears there, as long as they're getting it out (I wouldn't want anyone to just cry, you know, for no reason). But sometimes you just got to let it out. That's how I would love people to kind of dance to my music as a form of release.

What are your top go-to emojis?

The crying face emoji. I always find the crying face emoji can exhibit a lot of different moods. Like I'm so happy I'm crying, or I'm so sad I'm crying, but also not in a way that's too, you know, intense. It's like… you know, unstressed crying face emoji. It can be so many different meanings. It's a very Gen Z emoji. I love it. I use it all the time and people just get it. You know?

Second one; probably a blue emoji. Maybe a blue heart. The third emoji is the safety pin because it ties in a lot with the motifs of my EP, which will be shown later.

Three things you can't live without in your bag.

Number one, my keys! That might be obvious, but I am very forgetful. Number two, lip balm. Lip balm, lip balm, lip balm. When I have dry lips, I feel like a shrivelled-up tumbleweed in the desert.

It's a must. There are so many situations where even just putting on lip balm - emotionally and mentally - it does so much for me because I feel secure. So lip balm.

Number three probably blush. I wear a lot of blush. I love blush. I'm wearing blush right now. I feel a bit dead without blush.

If you could have any superpower, what would it be?

Time travel, time travel.

I would love to like experience the past and see how it's shaped the present and also see the future. That would be amazing to be able to just travel between all of that. That would be incredible, BUT without messing anything up.

Okay, well thank you so much and have a good day.

Thin Lines: The Parasocial Artist-Fan Relationship

The artist’s relationship with their fans is a bit of an unspoken contract: fans power an artist’s success, and, as a result, the artist must do everything in their power to connect and, furthermore, please their fans. But where do you cross the line? At what point do you separate the art from the artist? If you work in the music business, you already know this: these lines are very blurry.

Doja Cat is someone who has very publicly attempted, more than once over the years, to keep her fans in check. In a since deleted Threads account, she recently retaliated at her fans over a variety of issues: criticizing her for who she chooses to date, calling themselves "kittenz" or supporting her “cash grabs” pop-leaning tracks like “Planet Her”. While her approach is definitely on the unorthodox side, she’s doing what most artists don't typically have the courage to do: draw a line with their fans. Doja Cat has always had a unique relationship with her fandom but things seem to have taken a more radical turn recently, as expressed in her recent “Attention” single. Whether that's her authentic approach to handling fans, or a tactic that leverages people's appetite for shock value content, this is not the first time Doja draws our attention to the concept of parasocial relationships. This intricate dynamic blurs the lines between reality and perception, leaving both artists and fans in an intricate dance of connection and detachment.

The term "parasocial relationship" was coined in the 1950s by psychologists Horton and Wohl to describe the illusion of a one-sided bond formed between media consumers and the personalities they see on screen. Over the years, this concept has evolved with the advent of social media, enabling fans to follow artists' personal lives, thoughts, and interactions more closely than ever before. Through behind-the-scenes content, spontaneous IG and TikTok lives, artists open up avenues for fans to perceive them beyond their creative output.

This transformation has allowed fans to feel intimately connected to the artists whose music they love. However, this intimacy is often an illusion. Fans may feel as though they know the artist on a personal level and demand the type of behavior that matches their expectation. This asymmetrical relationship typically leads to a sense of extreme attachment on the fan's part, which can often manifest in radical ways - as we've recently seen with Bebe Rexha's hospitalization after a fan threw his cellphone at her face back in June; Pink’s ash remains gift handed over by a fan on stage this summer; or Phoebe Bridgers' stalker from a few years back. Others, like Travis Scott, have built a reputation around intentionally engaging with fans in a way that encourages that type of behavior. When these types of boundaries are crossed, however,  the consequences can be harmful or even deadly.

Fame is a double-edged sword. Most artists struggle with maintaining the delicate balance between their true selves and the persona they project online. The pressure to consistently engage and share aspects of their lives can be overwhelming, as Tokimonsta pointed out on her IG the other day. The parasocial relationship raises important ethical considerations. Fans may feel entitled to opinions on an artist's personal life or decisions, sometimes crossing boundaries and invading privacy.

The artist-fan bond is a complex interplay of perception, connection, and detachment. It underscores the transformative power of digital media in shaping how we interact with public figures - whether it's in entertainment, politics or health & wellness. While this relationship can provide a sense of belonging and inspiration, it's crucial for both artists and fans to navigate its thin lines with delicate care.

How Ice Spice Rose to Stardom: A Case Study

Ice Spice is a rapper who has quickly risen to fame in the digital age. She has achieved success through a combination of authentic branding, strategic marketing, and virality.

Ice Spice's rise to fame started in 2021 when she recorded herself taking on Erica Banks' Buss It challenge on TikTok. The video quickly became popular, and Ice Spice gained a large following on the platform. She then released her popular single, "Munch," which also gained attention on TikTok.

Ice Spice's success can be attributed to her authenticity and relatability. She doesn't conform to traditional norms but instead embraces her unique identity and personality. This enables her to form deep connections with her audience, who perceive her as a genuine and approachable figure.

Ice Spice's success is a complex phenomenon with many contributing factors. In this case study, we will take a deeper look at five of the most important factors that have helped her achieve stardom:

1. Community Driven Virality

Ice Spice filmed herself doing Erica Banks' Buss It challenge on TikTok, which was a popular trend in early 2021. This helped her gain exposure and connect with potential fans who resonated with the challenge, leading to a boost in visibility and interest in her music.

2. The Power of #Munch

The song was released in August 2022 and gained popularity after getting support from Drake, who played the song on his Sirius XM radio station, Sound 42.
Gen Z'ers, especially on TikTok, played a crucial role in propelling the song's popularity through user-generated content and remixes. The hashtag #munch now has over 2 billion views on the platform.

*Critical Factor: Authenticity & Relatability

Ice Spice didn't conform to conventional norms but instead embraced her unique identity and personality. This allowed her to connect deeply with her audience, who saw her as a genuine and approachable figure.
Authenticity builds trust and loyalty, creating a strong bond between the artist and fans.

3. Celebrity Endorsements & Brand Deals

The rapper quickly got the attention of industry professionals, got signed to 10K Projects and then Capitol Records by January 2023.
Beyoncé chose Spice to be included in the campaign for her latest Ivy Park x Adidas collection. Brand collaborations with Vogue, Marc Jacobs and more followed soon after.

*Critical Factor: Leveraging Endorsements and Collaborations

Ice Spice leveraged lifestyle marketing to enhance her commercial appeal. She strategically partnered with brands that aligned with her persona, making her brand collaborations look very intentional.
Strategic collaborations can open doors to new audiences, helping emerging artists gain recognition and credibility in the industry. 

4. Artist Collaborations

Collaborations with established artists like Nicki Minaj and Pink Pantheress and her participation on the Barbie movie soundtrack extended Ice Spice's reach and solidified her position as a cultural icon.  
Collaborating with artists from different genres, like Taylor Swift, exposed Ice Spice to new audiences and increased her search volume significantly. 

5. The Spice Cabinet

As Ice Spice's fame grew, a dedicated fandom, known as the Spice Cabinet or Munchkins, emerged on social media platforms.
The fans admire her fashion sense, lush flow, and empowering confidence, solidifying her as an inspiration to many.

*Critical Factor:  Building a Strong Online Community

Ice Spice actively engages with her fans, fostering a sense of community and inclusivity. She nurtures a passionate following that eagerly supports and promotes her music.
Engaging with fans and building a loyal community contributes to continued visibility and success.

Ice Spice's swift rise to stardom exemplifies the power of authentic branding and strategic marketing.  From viral TikTok trends to high-profile collaborations, she harnessed the digital age's potential to create a devoted fan base and dominate the music scene.  

The world can't wait to witness the next chapter of her phenomenal success story.

Founders Note: Redefining Success

What does success mean to you? Is it a million streams, a record deal or an eight figure valuation for your business? If, like me, you’ve pivoted your ambitions once or twice or a bunch of times over the years, I’m here to tell you: it’s okay to change your mind.

I’m writing this from my hometown in Romania, a small city that’s nowhere near anyone’s radar. The teen version of me was so desperate to leave it all behind that each time I had to return to see my family I couldn’t shake off the feeling that I’m taking a step back in my journey. Until about a year ago. That’s when things started shifting in a major way for me from an internal compass perspective. Suddenly, the things that used to bring me the most joy were now making me feel indifferent at best, or close to giving me a panic attack at worst. Among them – inbox zero, traveling every other week, late night raves and drinking (I still love live music and some DJ nights though), packing 10 meetings into my day, IRL shopping. Over the past year, they have slowly but surely been getting replaced with new yearnings – stillness, spending 3h preparing a meal, patiently listening to my family stories that I’ve already heard a hundred times before, writing (more than just emails and decks), seasons (yes, you start missing that after spending almost a decade in LA).

Is it me or is boring the new cool? You might say I’m getting old but, oddly enough, I feel younger than ever before. I’m just really enjoying my festina lente era, and it’s okay if you are too. Worked for the likes of Napoleon and Augustus, I guess, and it’s all the rave with personal development gurus out there today (even more proof that LA got to me). Was I losing touch with the same ambition that got me here, I thought? 

Turns out it’s quite the contrary. My intuition has slowly been pushing me to laser-focus the type of energy I was putting into things and reconsider how I was spending it. I instinctively knew that in order to bring my best self into anything required a balance between hard work and smart work. That didn’t mean I wouldn’t be putting in 16h work days anymore; it just meant that, when it did happen, I knew that I’d have to make it up with off days. It also means that I now have a much clearer, incremental process about achieving my wildest dreams. And contrary to what one may think, the dreams are getting more ambitious than ever before. I simply understood that, in order to reach the high mountaintop, you must break down the journey into smaller steps and be as consistent as possible with your commitment.

And since we’re all music people here, it doesn’t necessarily mean waking up at 6am every day and grinding out the perfect schedule on a daily basis. It does, however imply, that you put in some work daily – and work can sometimes mean taking half a day to clean your house, 1h to go for a walk, 2h to talk to your mentor or 4h to volunteer at our local charity. Or maybe you do need that daily structure. You do you and find whatever helps enter your flow state. And if two months or two years later you change course, that’s absolutely fine. In fact, it’s most likely a positive thing. The amount of time it takes doesn’t really matter as it’s proportional with the depth of the task at hand.

This is why most music marketer’s advice for independent artists nowadays says that you should focus on your 1000 true fans first. It doesn’t mean you should stop at 1000 fans, it simply breaks down the daunting task of becoming a successful artist into a systematic process. The first step in that process is developing a strong relationship with this early group of people because they will unlock an initial level of financial support in addition to providing you with feedback that will help you finetune your music and your identity as a creative. This applies to music entrepreneurs and executives alike - whether it means focusing on your first 100 customers or your first mentor. 

In other words, take it slow and enjoy the process. The more present you are with the journey, the more likely it is that it will take you to more and more interesting places, pushing you to redefine what success means to you at every corner.

shesaid.so at All Access Fest Virtual

We're excited to be part of All Access Fest Virtual on August 2nd with a virtual booth.

All Access Fest is a worldwide virtual music and live entertainment career fair that will provide unprecedented access to industry professionals, invaluable knowledge, and countless opportunities to accelerate your career journey.

This free music & live entertainment industry career fair inspires the next generation (ages 16-24) to follow their dream career through tools, resources, and hands-on learning from industry professionals panels, workshops, resume reviews, A&R feedback, and more.

Companies involved include Netflix, YouTube, Billboard, TIDAL, EMPIRE, UnitedMasters, among others.

Whether you’re an aspiring musician, agent, roadie, or interested in other aspects of the industry, All Access Fest is your place to get valuable insights and make connections to help you get to the next level. 800+ attendees from 10+ countries and 30+ states in the US are already signed up!

Register for FREE today at bit.ly/MFF_AAF.

DETAILS

Event Time: 9:00 AM - 5:00 PM (PT) / 12:00 - 8:00 PM (ET)

Location: Custom virtual platform (Zuddl)

Registration Link: bit.ly/MFF_AAF

MFF Social Handles:

Instagram – @musicforward

LinkedIn – Music Forward Foundation

shesaid.so Mix 048: Cristina Lazic

The shesaid.so mix series aims to spotlight the diverse artists within our community. We’re committed to championing underrepresented voices from around the world, focusing on female, non-binary, trans and queer individuals. Our monthly mix series allows our contributing selectors to showcase their unique backgrounds and inspirations by creating exclusive, 30-minute live recorded soundscapes.

This month, we have the Italian DJ/producer Cristina Lazic, whose vibrant minimal tech productions and staunch support for women and mothers in dance music have catapulted her career over the past half-decade. 

Music has always been a big part of Lazic’s life. As a child, she learned how to play piano before composing her own music as a teenager. In 2016, she picked up DJing while on maternity leave; in the past few years, she’s learned how to produce, growing her skills exponentially by incorporating her knowledge of music theory into her groovy soundscapes. 

Lazic’s kinetic DJ and production style have led to releases on labels such as Crosstown Rebels’ Rebellion, Bondage Music, TBX, and Creature Records, as well as performances at iconic international clubs and festivals such as Exit, Get Lost Miami, Unum, Koko, Magazzini Generali, and at Hi Ibiza in support of renowned selector Damian Lazarus. 

She also recently released her first NFT - an audio/visual asset featuring her song “Meteor” and 3D visual art Crazy Panda. You can buy one for a chance to win a production lesson from Lazic.

What first inspired you to start making electronic music?

I have always been a big fan of electronic music, and music in general. I grew up during my childhood years learning to play the piano from my grandmother, who was a piano teacher. I started composing music during my teenage years, and at 18 I moved to London, the city where I started developing a strong love for electronic music.

Since then, I have been a big electronic music fan, traveling all around the the world to listen to my favorite producers. However, it wasn’t until 10 years later, during my maternity, that I approached the world of DJing myself. While I wasn’t working looking after my 6-month-old, I wanted to find a hobby to accompany the milk and nappies. A friend approached me to join her for some DJ courses, and that’s how I started playing. 

That was in 2016 - fast forward 4 years, my music career started picking up, even if it was still a side business. But then Covid happened, and I was based in Italy then where they had very strict lockdowns. I took this opportunity to improve my music profile and started producing. 

I already had Ableton installed on my computer, but a lack of bandwidth (full time job and daughter) to actually use it… so I took the time afforded to me by Covid to finally start studying the program, attending remote classes and watching tutorials on Youtube.

I always wanted to learn to produce, as I felt this would make me more of a complete artist. I’m glad that I was able to find an opportunity during a moment of frustration. Now, production has changed my music career and I can definitely say it has given me a professional boost I neve would have achieved by DJing alone. 

What’s your favorite part about producing and DJing?

I am a very creative person, and I feel that with music production I can bring to life all my ideas in the form of music, my true passion. I personally enjoy applying the things I learned as a child through my grandma and piano lessons, concepts such as harmony, to my music productions. 

When it comes to DJing, I love to share my energy with the audience. I just simply enjoy improvising and taking the dance floor on a musical journey, always with the mission to make them dance and have a memorable time.

Why is it important to you to support women in the music industry?

For me this is of paramount importance, as the electronic music scene has been male dominated for a long time. Things are changing now, and there are more women in music, but in my opinion there is still much work to be done. In my genre, for example, deep tech / minimal, only 2% of producers are women. I think it’s important to support each other and create awareness of the fact that, even if you see many women who are DJs now, the road to gender equality is still a long one. I am quite happy about the progress that I have seen in the last years though, and this is thanks to initiatives and communities like shesaid.so. However, I believe that it’s necessary to constantly remind people of the importance of having gender equality in the industry - therefore the support among women, and among women and men, is something that has to be continued throughout time.

What can the music world do to create a better environment for artists and their children?

First of all, there is a big need to build awareness of the fact that there is a problem in the industry: it’s not family friendly. More initiatives have to be done to help artists, and music professionals in general, with kids. For example, I loved seeing Rhianna pregnant on the Super Bowl stage; this was a great way to show that parenthood is something normal, and can cohabit with your professional career. I’d love to see more of that, but also more events, panels and initiatives that talk about parenthood in music. Secondly, I think more support is needed for parents in music. That’s why with shesaid.so, we are looking into bringing to life a helpline that parents can call 24/7 to receive mental health support. 

And last but not least, events should become more family friendly. For example, I dream of attending a festival with a kids friendly area, or the normalization being a dj and a mum; that’s why, in my rider, I have included a note where I mention that I often travel with my family and I ask promoters to support that, by providing a triple room so that my husband and daughter can feel welcome. In the future, I hope to be able to also request a child care service during the slot of my performances. 

Talk to us about your recent NFT project.

A couple of weeks ago I attended the Polkadot Decoded festival in Copenhagen, and this was the perfect occasion for me to drop my first NFT: an audio + video asset featuring my track “Meteor” and beautiful visuals by 3D art studio Crazy Panda. We dropped the NFT during my DJ set at Polkadot Decoded, via a music web3 platform called Public Pressure.  Among those who will support this project by buying a copy, 3 lucky winners will receive mentoring sessions with me. Many people have been reaching out to ask me to mentor them lately, so I thought of extending this opportunity to the wider public. As of today, I mentor several junior artists, and during my previous career in tech while working for Apple and Google, I was mentoring junior colleagues. I really enjoy helping others build self confidence, plan their development and take action to achieve their goals; but so far I have been mainly mentoring men, especially when it comes to music, and I hope that moving forward I’ll be able to help more women.

You can find the link to the NFT here: https://app.publicpressure.io/nft/0x049f362a5d5b4b77fb1a150528d3997b3e8a71cb?blockchain=moonbeam

Where’s your favorite place to play? 

Hi Ibiza is one of a kind. I was lucky enough to play there last year in Damian Lazarus’ Club Room during Saturdays with Black Coffee, and I will play there again in a few weeks, opening for Damian Lazarus and Dubfire. The club is just amazing, with an excellent organization, sound system and crowd. It definitely feels special to play at the best club in the world and share the decks with some of the best DJs on the globe!

Tracklist

Member Spotlight #44: Jennifer Justice

Hi, I’m Jennifer Justice, Founder & CEO of the Justice Dept, Host of Takin’ Care of Lady Business Podcast.

The Justice Dept is a Business Strategy & Business Development Consulting Firm and a law firm which represents female-founded companies, female executives and talent to help them maximize their wealth and increase their value. More money in women’s hands, means more choices and freedoms for everyone. I spent 17 years solely in the music industry as a music attorney representing everyone from Mark Ronson to Jay Z to Beyonce as their entertainment attorney and as an executive at Roc Nation from its inception. I had a passion for gender equality and decided to take everything I learned from a business, strategy and legal angle and help women get rich.

Describe a day in your life as a founder

6:30 am

I have a very busy morning because I'm hosting around 60 women for an investor breakfast for one of my clients, West-bourne. West-bourne was born to create a go-to brand for plant-powered and planet-positive pantry staples like granola, avocado oil, pancake mixes - with the least impact on our environment. I need to get ready, look presentable and still get my children up and get them to school - all without making an entire mess of my apartment. 

7:15  AM

I'm showered and ready to go. Now it's time to get my children up and ready to go. Start making them breakfast. The easiest is possible. Smoothies (packed with everything they would never eat) and Croissant toast - it’s a thing. I also start making my kids lunches, but I'm careful not to mess up my kitchen since my kitchen island is full of about 60 bottles of avocado oil from West-bourne, as well as all their other amazing items such as their coconut Crumble and house granola. 

8:20 AM

I start reminding my children over and over and over (my 10-year-old boy/girl twins Jack and Nico) and over and over and over again - to put their shoes and socks on, brush their teeth, and grab their backpacks because we need to get out of the house

8:26 AM 

Out the door and on our way on the three-block walk to their school.

8:40 AM 

Camilla Marcus, the founder of West-bourne, arrives along with some other early arrivals.  

9:00 AM

A cavalcade of stylish, impressive and successful women start entering the apartment. Each grabs their cold brew and begins tasting all the amazing food provided by West-

bourne.

9:45 AM 

Introductions begin. It is an amazing event and so well attended beyond our expectations. We begin the Q&A and everyone has such amazing questions and tips to add about a product line and sustainability that it blows us away and the excitement around the brand is beyond our wildest dreams.

10:45 AM 

People slowly start trickling out, and my kitchen island that was once devoured by all the products, is now empty as everyone is excited to try everything that West-bourne makes. We take the last few selfies/photos so everyone knows we were there of course which include tote bags from my podcast, Takin Care of Lady Business.  

12:00 PM

Call with my editor regarding my upcoming book, my companion piece to Takin Care of Lady Business: How to Build the Matriarchy. I have a lot of work to do on it and a lot of follow-up from some guests but I'm excited that it is moving forward as quickly as it is.

1:00 PM

Time to record a podcast episode for my podcast, Takin Care of Lady Business, with the amazing Rebecca Minkoff! She of course nails it in less than the time allotted and realize she will be my 100th guest!

2:00 PM

Finish up some time-sensitive work for my clients’ Salt N Pepa – they have a big well-deserved deal coming up and has taken a lot of time and attention. Then on to phone calls and Zooms for the next three hours with clients.

5:30 PM

I am co-hosting a women-only dinner with UBS and The Justice Dept to introduce women in all different spheres of life to each other – you know, how the boys do it. We get the private room at Hancock Street, and the guests start arriving. It’s women in all areas in Venture Capital, founder of Caulipower brand foods, female executives wanting to learn angel investing and some who are looking for career changes – all in different industries.

9:00 PM – Dinner is finally over, and go home to kiss the kids and wind down for bed. It’s been a very long day.

How did you get your start in music?

I started in the music industry as a music attorney at the then-newly formed law firm, Codikow, Carroll, Guido & Groffman, LLP. Elliott Groffman had left the all-male (still to this day – no female partners) law firm of Grubman Shire Meiselas & Sacks to join

Rosemary Carroll, Michael Guido & David Codikow. I was a junior associate, and the first client I was asked to work on was a then-unknown JAY Z. I was tasked to clear the sample for the composition “It’s a Hard Knock Life” for his new song “Hard Knock Life” for his album Vol. 2: Hard Knock Life. From there, my career in music and in hip hop in particular, only grew.

I made partner in three years and amassed more amazing clients, from Mark Ronson to Method Man to Slipknot and Juliette Lewis. At the same time, I was representing executives that were negotiating their employment agreements with their respective employers. In one negotiation in particular, I was representing a female Senior Director for Universal Music Publishing in A&R named Rebecca Wright (she tells the story too and approves of me telling it too!). She had signed some big songwriters and made the company real money. Yet, they only offered her $90,000.

What was more infuriating is that I had just negotiated the deal for the Director, a level below Rebecca, for a man that hadn’t signed anything real to UMP yet, and he was offered $130,000 right off the bat. Needless to say, I pointed this out to UMP and instead of doing the right thing and increasing her salary said things like, “She’s fine with it, why do you care?”, and my favorite “Her husband makes a lot of money so she doesn’t need it”. You cannot make this shit up! They ended up giving her only $10,000 more, and that started my crusade to end the gender pay gap and the gender wealth gap.

I stayed at Carroll, Guido & Groffman (the name had changed by the time I left) for 11 years total after negotiating Jay Z’s deal with Live Nation. I went to Roc Nation as one of the first employees in 2010 as the General Counsel. In a matter of a few years, we grew the company and the value of Roc Nation exponentially. I was then promoted to EVP, Strategic Marketing & Business Development, where I helped other artists on our roster leverage their passions and community to build solid businesses outside of music.

During this time, I became a single mom by choice to boy / girl twins because of course I wasn’t busy enough. When they were about to start school, I decided to leave Roc Nation and figure out what was next for me – I had been working with Jay Z for 17 years at that point. I needed a new challenge. My passion for gender equality had only grown but I needed more experience outside of my comfort zone so I became the President of Corporate Development at Superfly – the live experience company known for creating Bonnaroo and Outside Lands. While there, I expanded my capital-raising abilities and my network of players in that field. I learned a new vertical in a creatives journey.

However, I was still making money for men by day and trying to overthrow the patriarchy at night. So when my three-year contract was coming up, and they didn’t need me anymore, the seeds of the Justice Dept were planted. So many women had come to me asking who they could hire as an attorney that understood them? Who could help them raise money or build their female-founded companies that understood their journey? Who could help them grow and hire the business people they needed they could trust and took them seriously. Thus, the Justice Dept was born! Our sole mission

is to make women rich so they can make the choices they deserve to make for themselves. We have never lived in a time of conscious capitalism – what happens when capital is in the hands of the others? Only one way to find out!

A woman/role model you admire (could be alive or dead)

I get asked this a lot and I can never choose just one. I admire all of us – what we do every day to get thru the day as women, mothers, wives, daughters, friends, employees – we deserve to be celebrated every day. We are all superhuman.

3 values that guide your life

I value having a stand and speaking up – advocating - especially now for women. Silence is complicity in my book.

I also value perseverance and loyalty.

Tips for staying grounded on a tough day

I allow myself to acknowledge it, give myself a break, stay off social media and know it will pass.  Tomorrow’s another day and we have work to do. Quitting isn’t an option.  

One piece of advice you'd give your younger self.

Believe in yourself, bet on yourself and trust your instinct. No one truly knows your strength but you. Embrace being underestimated. You are worth every dollar and at least 30% more.  Your words are important, your voice matters and the more we hire each other, buy each other’s products and invest in each other’s companies, the more those words and voices will be heard!